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MSG91

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246 reviews
  • 3 profiles
  • 9 categories
Average star rating
4.6
Serving customers since
2010
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MSG91

213 reviews

A cloud communication platform offering powerful messaging solutions to empower business communications.

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HELLO By MSG91

27 reviews

HELLO is the futuristic version of a contact centre to bridge the communication gap between you and your customers. A one-stop solution for tracking, managing and solving customer support tickets so you can streamline your support channels and chat across RCS Widget Bot Social Media (Facebook, Twitter, Whatsapp) Email and every possible chat platform.

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MSG91 WhatsApp Engagement Platform

6 reviews

The MSG91 WhatsApp Engagement Platform empowers businesses to connect, automate, and engage with customers through WhatsApp — using the WhatsApp Business API, Chatbots, Voice Calls, and Voice Bots. Built on MSG91’s reliable CPaaS infrastructure, it helps brands deliver fast, secure, and personalized communication at scale. Whether it’s sending OTPs, automating support, or running marketing campaigns, MSG91 ensures every message reaches the right user at the right time. All-in-One WhatsApp Suite WhatsApp Business API: Send verified messages, alerts, and promotional campaigns from your official business number with end-to-end encryption and delivery tracking. WhatsApp Chatbot: Automate customer queries, FAQs, and lead qualification with AI-driven bots that respond instantly 24×7. WhatsApp Call & Voice Bot: Allow users to interact via voice calls on WhatsApp, powered by smart voice recognition and response workflows. Omnichannel Integration: Combine WhatsApp with SMS, Email, or RCS inside MSG91 for consistent customer journeys across every touchpoint. Powerful Features No-code chatbot builder for quick setup Two-way conversation support Automated message workflows and triggers Multi-agent shared inbox for collaboration Real-time delivery and engagement analytics Verified business account with enterprise-grade security Why Businesses Choose MSG91 Over 30,000+ global brands trust MSG91 for secure and scalable communication. The WhatsApp Engagement Platform extends that reliability to conversational automation. Built to handle millions of messages daily Simple REST APIs and SDKs for fast integration GDPR, TRAI, and WhatsApp policy compliant Transparent, pay-as-you-go pricing 24×7 technical and onboarding support Industry-leading uptime and performance Use Cases Customer Support: Automate first-level conversations and hand over complex queries to agents. Sales & Lead Management: Capture, qualify, and nurture leads automatically using chat and voice bots. Transactional Messaging: Deliver OTPs, order updates, and payment confirmations instantly. Marketing Campaigns: Send personalized offers, reminders, and feedback requests on WhatsApp. Feedback & Surveys: Collect customer ratings and reviews directly through chat.

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MSG91 Reviews

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Profile Name
Star Rating
202
35
1
1
7
Tom K.
TK
Tom K.
Director of Emerging Technology | AI & Personalisation | Strategic Technology Implementation
05/04/2026
Validated Reviewer
Verified Current User
Review source: Organic

Reliable API and Failover That Ensures OTP Delivery

The biggest advantages are the reliability of their API and their failover mechanism. If one route does not work, the system automatically sends the message via another route, ensuring OTP delivery. Furthermore, there are no hidden costs in the pricing model.
Nisha C.
NC
Nisha C.
IT Service Delivery Manager - NHS
05/04/2026
Validated Reviewer
Verified Current User
Review source: Organic

HELLO By MSG91 Streamlines Omnichannel Support with Smart Routing Automation

The best thing about HELLO By MSG91 is its omnichannel chat system, which has made our service delivery process much easier. As a Service Delivery Manager, the most important thing for me was a tool that could bring email, SMS and chat together in one place.Its drag-and-drop interface and automated ticket routing have significantly increased the speed of our team's work. In particular, when multiple users request support at the same time, it can intelligently distribute calls or chats. As a result, important notifications are delivered at the right time without any manual intervention on our part.
OB
Olha B.
IT Solutions Specialist at DICEUS
05/03/2026
Validated Reviewer
Verified Current User
Review source: Organic

Dependable Transactional Messaging with an Intuitive Flow Builder

At Cal Coast Bicycles, we rely on MSG91 for OTP verification, transactional SMS, and customer communication automation. The platform is stable and performs consistently, especially for time-sensitive messages like authentication codes. From a UI/UX perspective, the dashboard is clean and functional. While it takes a little time to get used to, once familiar, managing templates, flows, and reports becomes straightforward. The integration experience is one of the strongest points. We integrated MSG91 with our backend systems using APIs, and the documentation was clear enough for quick implementation without major blockers. In terms of performance, message delivery is fast and reliable. OTPs are usually delivered within seconds, and we rarely face delays even during high traffic periods. The pricing and ROI are reasonable compared to other messaging platforms. It reduces manual communication efforts significantly, which improves operational efficiency and saves cost in the long run. There is also some level of intelligent routing and delivery optimization, which helps improve message success rates without manual intervention.

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HQ Location:
Indore, MP

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@msg91

What is MSG91?

MSG91 is a cloud communication platform designed to enhance customer engagement for businesses through its efficient messaging and voice services. It offers a range of solutions, including bulk SMS, voice messaging, email, and transactional messaging services, allowing businesses to connect with their customers effectively. With a focus on reliability and scalability, MSG91 serves a variety of industries by delivering communication APIs and tools that integrate seamlessly with existing systems. The platform emphasizes security and compliance, ensuring that client communications are conducted securely.

Details

Year Founded
2010
Website
msg91.com