WhatsApp Marketing Software Resources
Articles, Discussions, and Reports to expand your knowledge on WhatsApp Marketing Software
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WhatsApp Marketing Software Articles
70+ Marketing Statistics to Shape Your Marketing Strategy in 2024
WhatsApp Marketing Software Discussions
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I’ve been looking into WhatsApp marketing platforms and one big thing for me is CRM integration. For e-com and SMBs using something like HubSpot or Zoho, it feels pretty important that WhatsApp activity ties back into customer data instead of just living in a separate tool. Looking at the G2 grid + reviews, a few platforms keep showing up:
- Insider: strong on personalization and omnichannel engagement, integrates with a bunch of CRMs.
- Wati: very WhatsApp-first, and it does offer CRM integrations (popular with SMBs).
- WebEngage: more of a marketing automation suite with WhatsApp + CRM tie-ins.
- respond.io: built for managing large volumes of customer chats across channels, plays well with CRMs.
- MoEngage, CleverTap, Braze, Netcore: all omnichannel engagement platforms that position WhatsApp as part of a broader customer data/CRM-connected strategy.
And then of course there’s the WhatsApp Business Platform: but on its own it doesn’t really connect with CRMs unless paired with one of these providers.
Curious what others are using: if your team needs WhatsApp + CRM, do you stick with a WhatsApp-first tool like Wati/respond.io, or go with a bigger omnichannel platform? Would love to hear what’s worked (or not) when it comes to getting WhatsApp + CRM to actually play nice together.
Also, anyone here using HubSpot or Zoho with WhatsApp: how smooth is the integration in practice? Do messages/replies actually log back into the CRM, or do you still end up jumping between tools? Curious if things like abandoned cart workflows or lead follow-ups can really be triggered straight from the CRM side.
For anyone from an e-commerce brand or online store thinking about WhatsApp promos, I’m currently looking into this myself and trying to figure out which tools are actually worth using. It’s not just about blasting promos, but also things like abandoned cart reminders, order updates, and offers that don’t come off as spammy.
From browsing G2 reviews for Whatsapp marketing platforms, these tools keep coming up:
- Insider: seems strong on personalization and cross-channel campaigns, maybe better for bigger brands.
- Wati: very WhatsApp-focused, looks simple and SMB-friendly.
- respond.io: built more for teams managing customer convos + marketing together.
- WhatsApp Business Platform: the official option, but pretty limited unless paired with something else.
- WebEngage, MoEngage, CleverTap, Braze, Netcore: – more like all-in-one marketing platforms that include WhatsApp as part of a broader stack with strong features
Anyone here running an online store: which one actually worked best for you? Curious if WhatsApp-first tools ended up being better for cost/ease of use, or if the bigger suites were worth it for e-com. Would love to hear what’s been working (or not) from folks actually running campaigns.
I’m mainly trying to figure out how other e-com brands are balancing affordability with reliability on WhatsApp. Some tools look cheap upfront but don’t really scale, while others feel like overkill for smaller stores. Would be super helpful to hear what’s actually worked in practice — and also what key features I should even be looking out for when comparing these platforms.
