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Wati Pros and Cons: Top Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users find Wati to be a user-friendly platform with easy automation and excellent customer support. (130 mentions)
Users value the easy automation of Wati, finding it intuitive for creating WhatsApp bots and marketing broadcasts. (87 mentions)
Users commend the amazing customer support of Wati, enhancing their experience and boosting business productivity. (75 mentions)
Users appreciate the ease of use and flexibility of Wati, enhancing communication and automating workflows effectively. (71 mentions)
Users commend WATI's seamless integrations, enhancing communication and efficiency across various platforms for business growth. (60 mentions)
Users find the pricing too high for startups, despite appreciating the effective features included. (47 mentions)
Users find the pricing a bit high, especially for startups, despite valuable features offered by Wati. (38 mentions)
Users find the pricing issues with Wati high compared to competitors, especially for startups seeking affordable options. (28 mentions)
Users face messaging issues with Wati, including difficulties in tracking conversations and occasional message delays. (24 mentions)
Users express a need for more timely feature updates, which can hinder competitiveness and overall user experience. (24 mentions)
Users express frustration over slow customer support and ineffective chat panel, hindering their overall experience with Wati. (23 mentions)

Top Pros or Advantages of Wati

1. Ease of Use
Users find Wati to be a user-friendly platform with easy automation and excellent customer support.
See 130 mentions

See Related User Reviews

somesh  k.
SK

somesh k.

Small-Business (50 or fewer emp.)

5.0/5

"I love this software"

What do you like about Wati?

Very beautiful & user friendly platform , good customer service support , not seen such easy but extensive software

Anthony M.
AM

Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

2. Automation
Users value the easy automation of Wati, finding it intuitive for creating WhatsApp bots and marketing broadcasts.
See 87 mentions

See Related User Reviews

Anthony M.
AM

Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

Verified User
A

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"Wati - a must have for every startup or medium business"

What do you like about Wati?

Automation , User friendliness , Simple UI . 100% compatible with META . and most importantly the fac that it is compatible with ZOHO

3. Customer Support
Users commend the amazing customer support of Wati, enhancing their experience and boosting business productivity.
See 75 mentions

See Related User Reviews

Chandan K.
CK

Chandan K.

Small-Business (50 or fewer emp.)

5.0/5

"Most Feasible Service"

What do you like about Wati?

I have been using this software since 2024 and this is the most easiest tools to install and use. It is helping me in doing seamlessly conversation w

Anthony M.
AM

Anthony M.

Small-Business (50 or fewer emp.)

3.5/5

"Wati is good, but their price increase not so much."

What do you like about Wati?

Wati, is easy to use. Great support, and the chat bots are pretty good. The automation is easy to understand and use.

4. Features
Users appreciate the ease of use and flexibility of Wati, enhancing communication and automating workflows effectively.
See 71 mentions

See Related User Reviews

Krishna Prasad G.
KG

Krishna Prasad G.

Small-Business (50 or fewer emp.)

5.0/5

"WATI experience for my Business Development"

What do you like about Wati?

Wati is helping to bring a lot of discipline to day-to-day business communications. The template futures are lovely; we can add tests and media at our

Akshay S.
AS

Akshay S.

Small-Business (50 or fewer emp.)

5.0/5

"Best Tool For WhatsApp Automations"

What do you like about Wati?

By far, the best WhatsApp automation tool that I've used. Very easy to create WhatsApp bots, sequences and also for sending WhatsApp marketing broadca

5. Integrations
Users commend WATI's seamless integrations, enhancing communication and efficiency across various platforms for business growth.
See 60 mentions

See Related User Reviews

PK

Parvinder K.

Small-Business (50 or fewer emp.)

5.0/5

"Proved to be a very good tech platform for my Agri Tech startup and helped us enabling agri based communication with customers and different stackholders , Also Wati platform is great value to money with a very good customer service"

What do you like about Wati?

WATI is a very good technology platform and our experience with WATI has been exceptional. As a company,we are working closely with food processing co

Joyful P.
JP

Joyful P.

Small-Business (50 or fewer emp.)

4.5/5

"WATI has been a lifesaver for my coaching business"

What do you like about Wati?

WATI has been a lifesaver for my coaching business! As a solo life coach, managing client communications efficiently is crucial, and WATI has made it

Top Cons or Disadvantages of Wati

1. Expensive
Users find the pricing too high for startups, despite appreciating the effective features included.
See 47 mentions

See Related User Reviews

Amit P.
AP

Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.
DK

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

2. Cost
Users find the pricing a bit high, especially for startups, despite valuable features offered by Wati.
See 38 mentions

See Related User Reviews

Amit P.
AP

Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.
DK

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

3. Pricing Issues
Users find the pricing issues with Wati high compared to competitors, especially for startups seeking affordable options.
See 28 mentions

See Related User Reviews

Amit P.
AP

Amit P.

Mid-Market (51-1000 emp.)

5.0/5

"My Very first WABA services provider & we are still connected"

What do you dislike about Wati?

The only thing bother to me is per message price for marketing category but anyway, they are compensating it with the 15mb video upload & some oth

Dayanand K.
DK

Dayanand K.

Small-Business (50 or fewer emp.)

5.0/5

"Best tool that BookMyPooja can have"

What do you dislike about Wati?

Pricing is a bit higher for startups like us, but it is fine as other tools are not as effective in the market.

4. Messaging Issues
Users face messaging issues with Wati, including difficulties in tracking conversations and occasional message delays.
See 24 mentions

See Related User Reviews

Hilel F.
HF

Hilel F.

Small-Business (50 or fewer emp.)

5.0/5

"Best Whatsapp Business App"

What do you dislike about Wati?

However, the mobile app still needs some improvements — I often have to close and reopen it constantly just to see conversations.

Marziya D.
MD

Marziya D.

Small-Business (50 or fewer emp.)

5.0/5

"10/10 Recommend to all Marketers"

What do you dislike about Wati?

Occasional message delays, limited integrations.

5. Missing Features
Users express a need for more timely feature updates, which can hinder competitiveness and overall user experience.
See 24 mentions

See Related User Reviews

RS

Ramsha S.

Small-Business (50 or fewer emp.)

4.0/5

"WATI for Startups"

What do you dislike about Wati?

One aspect of WATI that I find less ideal is the delayed release of updates, which can slow down its overall functionality. For example, Meta's Flow f

Joyful P.
JP

Joyful P.

Small-Business (50 or fewer emp.)

4.5/5

"WATI has been a lifesaver for my coaching business"

What do you dislike about Wati?

We need more AI features and need to improve customer service.

6. Poor Customer Support
Users express frustration over slow customer support and ineffective chat panel, hindering their overall experience with Wati.
See 23 mentions

See Related User Reviews

Verified User
U

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Wati is so easy to use"

What do you dislike about Wati?

The customer support is over mail for the plan that we were on. IF you go for a higher pla, you would get dedicated customer support

Prasad B.
PB

Prasad B.

Small-Business (50 or fewer emp.)

4.0/5

"Fully Featured Pack of WhatsApp Marketing"

What do you dislike about Wati?

User Interface is very poor. It is not user friendly. We have to take the help of customer support but it is also busy.

Wati Reviews (423)

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Wati Reviews (423)

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Yossi S.
YS
Owner & CEO
Small-Business (50 or fewer emp.)
"WATI is Great and easy to use system!"
What do you like best about Wati?

WATI is one of the most efficient platforms I have ever used. The system is intuitive, fast, and offers an excellent solution for all our automation needs on WhatsApp. Technical support is always available, patient in their explanations, and helpful in resolving any issues. I highly recommend WATI to anyone seeking a blend of professionalism, innovation, and personal attention. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I don't find anything I don't like so far; I love all the features and the ease of use. Review collected by and hosted on G2.com.

JB
"Efficient Data Handling, Needs Improved Lead Management"
What do you like best about Wati?

I found Wati particularly valuable in its capacity for maintaining large data, which greatly aids in my marketing efforts for Income Tax filing. This feature allows for efficient storage and handling of extensive information, which is crucial given the nature of my work. I also appreciate Wati for its ability to maintain notes and keep track. These functions are incredibly useful as they help organize tasks and ensure no detail is missed in marketing endeavors. Additionally, I found the initial setup of Wati to be easy, which is a significant advantage, especially since this is our first experience with marketing software. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I find it problematic that when multiple people are involved in handling customer inquiries, the leads are not automatically restricted to the particular advisor who originally handled the chat. This can cause confusion and inefficiencies, as advisors might not have the context or the personal rapport with the customer that the initial advisor had. Review collected by and hosted on G2.com.

ND
"Streamlined Automation & Marketing with Wati"
What do you like best about Wati?

I see Wati has a great platform for automation and marketing, which are key elements for our business. I like the chatbot feature as it helps us automate chats based on their category, allowing us to reach a larger audience effortlessly. Additionally, I find the marketing campaigns feature very beneficial as it enables us to send marketing content and reach more people easily without worrying about our number being blocked. This capability of executing marketing campaigns smoothly is one of the cool features I value highly. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I find the campaign rules problematic because the need for content approval causes delays in our marketing efforts, making our campaigns late. Additionally, the pricing structure for campaign messages could be more transparent and user-friendly. Also, while the initial setup for Wati is easy, the process involving meta things and verification is somewhat complicated. Review collected by and hosted on G2.com.

Ritik G.
RG
Assistant Manager - Digital Operations & Marketing
Small-Business (50 or fewer emp.)
"Effortless WhatsApp Integration, but Automation and Analytics Need Improvement"
What do you like best about Wati?

Wati offers seamless WhatsApp integration with CRMs like Zoho, making customer communication effortless. The automation workflows and broadcast features are easy to set up and save a lot of manual effort. The interface is user-friendly and the support team is responsive. Review collected by and hosted on G2.com.

What do you dislike about Wati?

Sometimes the automation builder feels limited — especially when handling complex conditions or multiple scenarios in one workflow. Also, analytics and reporting could be more detailed to track message performance and conversions better. Review collected by and hosted on G2.com.

Emiliano L.
EL
"Efficient Customer Support with Ease of Use"
What do you like best about Wati?

I appreciate that Wati connects us directly to WhatsApp, providing our customer experience agents with an efficient channel to monitor, manage, and assist customers seamlessly. The integration makes it convenient for our team to directly interact with customers on a platform they already use extensively, enhancing our support capabilities. I really enjoy the ease of use at the agent level, which simplifies operations significantly. Our marketing team noted that the initial setup was straightforward once the WhatsApp requirements were met, highlighting the platform's user-friendly nature. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I find the reporting capabilities of Wati lacking. The reporting suite could be more comprehensive, ideally with the ability to create custom KPIs. Additionally, it would be beneficial to have an automatic cut-off feature for abandoned chats. Review collected by and hosted on G2.com.

Nicholas S.
NS
"Frustrating Account Management and Support when Cancelling"
What do you like best about Wati?

I find Wati fantastic for its seamless integration with WhatsApp Business API, simplifying the process remarkably. The experience and insights it provides for configuring both Meta and WhatsApp connections stand out, making the setup not just simple but also efficient. I appreciate how easy it is to integrate AI chatbot elements into the system, adding value by streamlining communication tasks. The initial setup was straightforward, which made getting started with Wati hassle-free. Review collected by and hosted on G2.com.

What do you dislike about Wati?

I find the account management and cancellation process with Wati challenging. When I contacted support to cancel my account, they were unresponsive and did not assist me. I had to search the website extensively, as there was no straightforward option to cancel my account from the user dashboard. The process was unnecessarily complicated, misleading, and introduced friction, making it very difficult to find how to cancel the account. Review collected by and hosted on G2.com.

Mustafa Z.
MZ
Digital Marketing executive
Small-Business (50 or fewer emp.)
"Streamlined Marketing and Customer Support with Powerful AI Chatbot"
What do you like best about Wati?

This platform offers the best interface for mass broadcasting marketing messages. When our customers reply to us, we are always ready to respond to their queries with the help of the AI chatbot. We have managed to reduce our customer service agents' workload by 40%, which has allowed us to redirect our workforce toward more productive tasks and invest in developing their knowledge and skills. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The only drawback I noticed is that we are unable to start a conversation with our customers unless they reach out to us first. Review collected by and hosted on G2.com.

EA
Supervisor del servicio de atención al cliente
"Facilitate Attention with Automated Chatbots"
What do you like best about Wati?

I love Wati's ability to create new chatbots, which is incredibly useful since we can develop a distinct chatbot for each service offered at the university, thus ensuring more precise and specialized attention. Additionally, I appreciate that it provides automated responses outside of working hours, helping to maintain continuity in customer service. I found the initial setup of Wati to be simple and hassle-free, which greatly facilitated its implementation in our daily operations. Review collected by and hosted on G2.com.

What do you dislike about Wati?

The criteria used to assign the category to the distribution templates are not clear, and I need a detailed explanation of why a different category is assigned than the one I request, even when I meet the listed criteria. Review collected by and hosted on G2.com.

Junaid K.
JK
"The Ultimate Sales & Support Tool for E-commerce"
What do you like best about Wati?

I love Wati for its intuitive and user-friendly interface, which made the transition and setup processes straightforward and smooth. Its seamless integration with Shopify enhances my e-commerce operations significantly. I find the automated chat flows incredibly effective for managing both sales and support functions. The chat automation and broadcast campaigns are perfect solutions for promotions and product launches, ensuring communication remains smooth and professional. Wati has proven to increase our response rates and improve lead conversions. Additionally, it delivers faster customer service, which is crucial for maintaining a competitive edge. The ability to effortlessly integrate and handle chat routing and templates adds efficiency to our workflow. I appreciate that Wati can transform WhatsApp into a powerful tool for sales and support, making it the best solution out there for e-commerce businesses. Review collected by and hosted on G2.com.

What do you dislike about Wati?

N/A Review collected by and hosted on G2.com.

Jaime C.
JC
Marketing Consultant
Small-Business (50 or fewer emp.)
"A Reliable and Versatile Partner for Our WhatsApp Projects 🚀."
What do you like best about Wati?

WATI has been a game-changer for us at NODO. As a company that designs and operates loyalty programs, promotions, and customer experience solutions, we rely heavily on WhatsApp as a key channel. WATI has allowed us to build responsive, scalable and automated workflows that have made a real impact across several projects.

What I love the most is how intuitive the platform is — our team was able to get started quickly, and we’ve used it for everything from customer registration and engagement, to prize redemptions and customer service flows. The broadcast feature, integrations, and analytics have been especially useful for tracking performance and optimizing campaigns in real time.

Support has also been fast and friendly whenever we’ve needed help. WATI keeps evolving and that’s exciting — it means we can keep improving how we connect with people.

Highly recommended for any team that wants to take WhatsApp to the next level. Review collected by and hosted on G2.com.

What do you dislike about Wati?

We have successfully integrated the GPT API but we would love to see Wati develop more iA integrations and functionality that will allow us to train a model and allow it to automatically handle the most frequent queries we receive, thus making an improvement to the automated responses and flows that we use today, providing a better experience to users. Review collected by and hosted on G2.com.

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