# Best Enterprise WhatsApp Marketing Software ## How Many WhatsApp Marketing Software Products Does G2 Track? **Total Products under this Category:** 254 ### Category Stats (Jul 2026) - **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** MyOperator (+6.93%) - Among all products in this category, MyOperator recorded the largest rating increase compared to last month _Last updated: July 26, 2026_ ## How Does G2 Rank WhatsApp Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 33,800+ Authentic Reviews - 254+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for WhatsApp Marketing Software ![G2 Grid® for WhatsApp Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/whatsapp-marketing/grids.png?focus%5B%5D=43119&focus%5B%5D=1281845&focus%5B%5D=5290&focus%5B%5D=16131&focus%5B%5D=20732&focus%5B%5D=27075&focus%5B%5D=1934&focus%5B%5D=133616) Highlighted products: Insider One, WhatsApp Business Platform, WebEngage, CleverTap, Braze, Gupshup, ActiveCampaign, and indigitall. Underlying data: [Grid® JSON](https://www.g2.com/categories/whatsapp-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=whatsapp-business-platform&focus%5B%5D=webengage&focus%5B%5D=clevertap&focus%5B%5D=braze&focus%5B%5D=gupshup&focus%5B%5D=activecampaign&focus%5B%5D=indigitall&segment=enterprise) **Sponsored** ### GetResponse GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1009427&secure%5Bchosen_at%5D=2026-07-28T03%3A03%3A00Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2621&secure%5Bresource_id%5D=1009427&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fwhatsapp-marketing%2Fenterprise&secure%5Btoken%5D=b9c62a2f4635e626618f7cab908b5cf022f97bac4cf5009f4e77e8f54a217a58&secure%5Burl%5D=https%3A%2F%2Fwww.getresponse.com%2Fmax%2Fbook-a-demo%3Futm_campaign%3DEU_EN_G2_Click_Campaign_GR_MAX_Only%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=book_demo) ### [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,396 #### Who Is the Company Behind Insider One? - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** https://useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone (1 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/insiderone/ (1,530 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Medium, 28% Small #### What Do G2 Reviewers Say About Insider One? _AI-generated summary from verified user reviews_ ##### Pros - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. ##### Cons - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. #### What Are Recent G2 Reviews of Insider One? **["Complete and intuitive platform, with fast and efficient support"](https://www.g2.com/survey_responses/insider-one-review-13036694)** **Rating:** 4.5/5.0 stars _— Arlete M._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13036694) **["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)** **Rating:** 5.0/5.0 stars _— Gabriel A._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392) ### [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,662 #### Who Is the Company Behind Braze? - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** https://www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze (16,323 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/792882/ (2,297 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Medium, 27% Large #### What Do G2 Reviewers Say About Braze? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. ##### Cons - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. #### What Are Recent G2 Reviews of Braze? **["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)** **Rating:** 5.0/5.0 stars _— Ákos V._ [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) **["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)** **Rating:** 4.0/5.0 stars _— Verified User in Health, Wellness and Fitness_ [Read full review](https://www.g2.com/survey_responses/braze-review-7258144) ### [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign is the autonomous marketing platform built to transform how marketers, agencies, and business owners work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. Effortlessly integrate with 1000+ apps, uncover deep performance insights, and optimize your workflows so you win every day. - Autonomous marketing Built on the foundation of marketing automation, fuel your marketing strategy and customer journeys with AI-driven execution, optimization, and insight at every step. - AI agents Run entire marketing campaigns through simple prompts, backed by Active Intelligence. - Cross-channel marketing Reach prospects and customers wherever they are, with email, SMS, WhatsApp, and more. - On-brand, personalized content Creative tools that deliver professional, conversion-ready designs for email and landing pages. - CRM Track, manage, and automate your sales process. - 1000+ apps & integrations Connect ActiveCampaign to your favorite tools. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,193 #### Who Is the Company Behind ActiveCampaign? - **Seller:** [ActiveCampaign](https://www.g2.com/sellers/activecampaign) - **Company Website:** https://www.activecampaign.com - **Year Founded:** 2003 - **HQ Location:** Chicago, IL - **Twitter:** @ActiveCampaign (13,203 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/221390/ (848 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 92% Small, 7% Medium #### What Do G2 Reviewers Say About ActiveCampaign? _AI-generated summary from verified user reviews_ ##### Pros - Users find ActiveCampaign's interface **easy to use** , enhancing communication and engagement with its versatile features. - Users value the **powerful automation features** of ActiveCampaign, enhancing engagement and streamlining marketing efforts effectively. - Users appreciate the **automation features** of ActiveCampaign, which streamline marketing activities and enhance customer engagement. - Users love the **powerful automation capabilities** of ActiveCampaign, enhancing customer engagement effortlessly and efficiently. - Users appreciate the **user-friendly automation and integration features** of ActiveCampaign, enhancing customer engagement and targeting. ##### Cons - Users face a **learning curve** with ActiveCampaign, needing extra support to master its powerful features efficiently. - Users find ActiveCampaign **expensive** , especially for startups, making it challenging for some customers to justify the cost. - Users find the **missing features** in ActiveCampaign limit their automation testing and client information collection capabilities. - Users find the **limited features** of ActiveCampaign frustrating, desiring more customization and easier access to key metrics. - Users find the ActiveCampaign platform **not intuitive** , making learning and setup time-consuming and challenging to navigate. #### What Are Recent G2 Reviews of ActiveCampaign? **["Efficient Automation with Solid Support"](https://www.g2.com/survey_responses/activecampaign-review-11726223)** **Rating:** 5.0/5.0 stars _— CHRISTIAN ADOLFO M._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-11726223) **["Powerful Automation That Saves Me Time"](https://www.g2.com/survey_responses/activecampaign-review-12541193)** **Rating:** 5.0/5.0 stars _— Nadine T._ [Read full review](https://www.g2.com/survey_responses/activecampaign-review-12541193) Spotlight Categories [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) [Identity and Access Management (IAM) Software](https://www.g2.com/categories/identity-and-access-management-iam) [Sales Performance Management Software](https://www.g2.com/categories/sales-performance-management) [Survey Software](https://www.g2.com/categories/survey) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse WhatsApp Marketing Themes](/categories/whatsapp-marketing/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated Products classified in the overall WhatsApp Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business WhatsApp Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business WhatsApp Marketing category. In addition to qualifying for inclusion in the WhatsApp Marketing Software category, to qualify for inclusion in the Enterprise Business WhatsApp Marketing Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. Top Tools at a Glance | | Conversational commerce with product catalogs in-chat | User Review "Simple, Reliable Customer Communication with WhatsApp Business Platform" | | | Omnichannel journey orchestration with WhatsApp commerce | User Review "Insider One unifies data and channels with a truly fluid Journey Orchestration" | | | WhatsApp broadcast campaigns with chatbot automation | User Review "Game-Changing WhatsApp Automation for Meta Ad Lead Follow-Up" | | | Omnichannel inbox with WhatsApp broadcast workflows | User Review "Sleek UI, Fast Onboarding, and AI Agents That Drive Real Sales" | | | Omnichannel retention journeys with WhatsApp automation | User Review "Powerful Customer Engagement and Marketing Automation" | | | WhatsApp customer service with omnichannel automation | User Review "Intuitive, effective, and fast" | | | OTP authentication and transactional WhatsApp workflows | User Review "Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing" | | | Multi-channel automation with WhatsApp via webhooks | User Review "Efficient Automation with Solid Support" | * * * Show More