The WhatsApp API integration is quite stable and works well with HubSpot for sending marketing communication at scale. Once the setup is done, it becomes easy to automate campaigns, trigger messages, and manage templates. Delivery rates are reliable, and it handles large volumes without much issue. Review collected by and hosted on G2.com.

The platform can feel a bit technical and not very intuitive, especially for marketing teams who are used to simpler UI tools. Dependency on API setup for most actions makes it less flexible. Pricing transparency can also be a concern, especially with markups on WhatsApp charges. Review collected by and hosted on G2.com.

Gupshup has simplified the process of deploying and guiding conversational messaging and this happens in multiple channels

The software works well with other communication platforms including SMS, WhatsApp, Instagram, among others

The interface for Gupshup is very simple, and this helps in creating reliable chatbots

The app has brilliant message delivery capabilities and it needs no extra extra communication infrastructure

Gupshup provides us with scalable customer engagement support and this happens without extra support team

The program includes both human and AI support to handle customer conversations for clarity and dependability

Gupshup gives us outstanding analytics, more so on chatbot performance and marketing campaigns

The interactions that we get with clients are personalized and they focus on their insights and preferences Review collected by and hosted on G2.com.

Configuration for Gubshup is completely difficult and it calls for advanced involvement with professionals

The price for the program are high and this increases as messages increase

The process of debugging chatbots is challenging and needs extra attention Review collected by and hosted on G2.com.

very good software for marketing communications and console is very good in terms of UI Review collected by and hosted on G2.com.

It take a lot of time in support and not upgrading backend Review collected by and hosted on G2.com.

I have used 2-3 wa service providers, including gupshup. but the gupshup UI felt different.. as a indian user its very easy and convenient to use domestic service providers and gupshup is one of the great option of it. their customer support is always on time. if any things breaks directly from meta's end then gupshup team proactively looking with them and helping us on real time. Review collected by and hosted on G2.com.

I mostly use this platform for whatsapp template approval, sometime when I create the new template and refresh the page then the new created templates take a time to reflect on list section. Review collected by and hosted on G2.com.

Gupshup offers an excellent variety of features for creating and managing bots, with strong integration on WhatsApp and other channels. The interface is intuitive and the learning curve is relatively quick. The documentation is clear and customer support responds in reasonable time. Review collected by and hosted on G2.com.

Some advanced features still require a bit of technical work to be configured optimally. Additionally, the administration interface could be made more modern and faster, especially when managing complex projects. Review collected by and hosted on G2.com.

Seamless integration to our CRM tool. Easy UI and connection speed is also good Review collected by and hosted on G2.com.

Slow in support when there is any issue. Review collected by and hosted on G2.com.

Gupshup has revolutionized the way we communicate via WhatsApp. It is easy to use and has many features that make it suitable for both transactional and promotional messaging. The smooth API integration has made it simple to sync data with our internal systems, saving us a great deal of manual labor.

Gupshup's ability to manage high volume messaging is one feature that truly sticks out; even during flash sales or other traffic spikes, it operates flawlessly. Additionally, it is not restricted to WhatsApp; it functions seamlessly with chatbots, RCS, and SMS, making it a strong all-in-one platform for connecting with clients wherever they may be.

The group is also a pleasure to collaborate with; they consistently share fresh concepts, industry best practices, and strategies for campaign optimization. Review collected by and hosted on G2.com.

Gupshup has the drawback of being difficult for beginners to use. It may take some time to become accustomed to all the settings because of its somewhat steep learning curve despite its feature-rich interface. To help new users get the most out of the platform, the documentation could also be more thorough. Review collected by and hosted on G2.com.

Gupshup offers a robust and user-friendly platform that helps streamline customer communication across channels like WhatsApp, SMS, and RCS. Its tools for building automated and personalized messaging flows are intuitive and effective. The platform makes integrating/implementations of new channels and features easy, allowing us to quickly adopt the latest communication options. The platform is reliable, scalable, and well-suited for running large-volume campaigns without performance issues.

Additionally, Naveen Verma from Gupshup regularly introduces us with relevant marketing innovations that help us optimize engagement. Review collected by and hosted on G2.com.

Gupshup is a great platform with many strengths, and there’s always room to grow. One area that could be enhanced is the support experience—making it more responsive and proactive would add even more value. Also, exploring deeper integration of AI could unlock new possibilities for smarter automation and improved insights, helping users get even more from the platform. Review collected by and hosted on G2.com.

Gupshup has wide variety of features covering different use cases which will help in address 1 CBP, different templates, Chatbots, SMS, RCS, Email etc Review collected by and hosted on G2.com.

UI/UX could be a lot better and ease of dashboard usage Review collected by and hosted on G2.com.

It has all type of communication service including SMS, Whatsapp etc. Able to send all type of sms like Transactional or promotional. Review collected by and hosted on G2.com.

Nothing to dislike about the Gupshup platform. Review collected by and hosted on G2.com.