MSG91 Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process. (96 mentions)

Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience. (93 mentions)

Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard. (86 mentions)

Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs. (59 mentions)

Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience. (56 mentions)

Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery. (20 mentions)

Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience. (17 mentions)

Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services. (14 mentions)

Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation. (14 mentions)

Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability. (12 mentions)

5 Pros or Advantages of MSG91

1. Customer Support

Users commend the responsive support of MSG91, highlighting their professionalism and helpfulness throughout the process.

See 96 mentions

See Related User Reviews

Jaydeepbhai D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Handy All-in-One Email & SMS Features"

What do you like about MSG91?

Support team and all in one features related to emails and sms.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

2. Helpful

Users commend MSG91 for its helpful support and easy integration, enhancing user confidence and overall experience.

See 93 mentions

See Related User Reviews

Jaydeepbhai D.

Small-Business (50 or fewer emp.)

5.0/5

"Excellent Support and Handy All-in-One Email & SMS Features"

What do you like about MSG91?

Support team and all in one features related to emails and sms.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

3. Ease of Use

Users praise the ease of use of MSG91, highlighting its simple integration and user-friendly dashboard.

See 86 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Divyajeevan N.

Small-Business (50 or fewer emp.)

5.0/5

"MSG91’s Generous Credits and Exceptional Support Team Made Our Onboarding Seamless"

What do you like about MSG91?

As a non-profit organization, we truly appreciate the support we received from MSG91. They generously provided us with free credits, which greatly hel

4. Easy Setup

Users praise the easy setup of MSG91, highlighting its guided process and reliable integration for their messaging needs.

See 59 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Satya S.

Small-Business (50 or fewer emp.)

5.0/5

"Outstanding MSG91 Support for SMS Template and DLT CTA Setup"

What do you like about MSG91?

Excellent support from Damini in configuring the SMS template and DLT CTA for sending SMS. Truly appreciated! MSG91 is perfect for using communication

5. Staff Support

Users commend the excellent staff support at MSG91, highlighting responsiveness and professionalism throughout their experience.

See 56 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"MSG91 + Shopify Automation That Saves Time and Keeps Customers Updated"

What do you like about MSG91?

As a user and brand owner of Furever Kare, I would specifically like to mention the support of Mr Rajat Garg who has been helping me patiently and per

Satya S.

Small-Business (50 or fewer emp.)

5.0/5

"Outstanding MSG91 Support for SMS Template and DLT CTA Setup"

What do you like about MSG91?

Excellent support from Damini in configuring the SMS template and DLT CTA for sending SMS. Truly appreciated! MSG91 is perfect for using communication

5 Cons or Disadvantages of MSG91

1. Dashboard Issues

Users find the dashboard issues in MSG91 to be cluttered, complicating navigation and feature discovery.

See 20 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additiona

CHAYRAH N.

Mid-Market (51-1000 emp.)

5.0/5

"Effective SMS campaigns for promotions."

What do you dislike about MSG91?

Dashboard customization is limited help.

2. Lack of Clarity

Users find a lack of clarity in MSG91's dashboard and documentation, complicating the setup and usage experience.

See 17 mentions

See Related User Reviews

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Our Journey with MSG91: Easy Integration, Reliable Unified Communication Suite"

What do you dislike about MSG91?

There's nothing to dislike but as a suggestion to improve Reporting could improve with clearer dashboards and more structured analytics. Additiona

Abishek S.

5.0/5

"Exceptional Support, Smooth Integration"

What do you dislike about MSG91?

I was facing an issue with the onboarding to MSG91. In the guide, it was missing where we have to approve from the smartping, and the error code was a

3. Delays

Users experience occasional delays in delivery reports, impacting the efficiency and reliability of MSG91's services.

See 14 mentions

See Related User Reviews

Arun V.

Small-Business (50 or fewer emp.)

4.5/5

"Great support provided and helpful for configuration"

What do you dislike about MSG91?

I don’t dislike anything about MSG91, but the DLT process is a bit lengthy and time-consuming.

Caneza P.

Small-Business (50 or fewer emp.)

4.0/5

"Reliable, Easy-to-Use Platform with Strong API and Responsive Support"

What do you dislike about MSG91?

Some advanced features and reporting options could be more detailed, and pricing can become a bit high as volumes scale. Occasional delays in delivery

4. Poor Customer Support

Users criticize poor customer support, citing challenges with initial setup and lack of clear documentation.

See 14 mentions

See Related User Reviews

hemanth v.

Small-Business (50 or fewer emp.)

3.5/5

"Great Coordination and Availability Overall"

What do you dislike about MSG91?

Nothing much, the team should have been well-trained about the product and requests

Admin M.

4.5/5

"Feature-Rich but Documentation Needs Improvement"

What do you dislike about MSG91?

I haven't explored much, but the voice service can be upgraded a little bit. The dashboard is not clearly explained, and it can be tricky to configure

5. Poor Interface Design

Users find the poor interface design of MSG91 leads to a cluttered, confusing experience that hampers usability.

See 12 mentions

See Related User Reviews

Sarthak P.

4.0/5

"Cost-Effective Messaging with Room for UI Improvement"

What do you dislike about MSG91?

I find the UI clunky and the advanced workflow functionalities are not present. I wish there were workflows based on conditions and triggers.

Yagnnendra 0.

4.0/5

"Comprehensive WhatsApp API with Stellar Support Ft: Shruthi Jaiswal"

What do you dislike about MSG91?

Maybe it's, UI and UX. And also their monthly pricing for WhatsApp services ( like its being rigid on payment from 1 St 1 St )

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Abhinav M.

SDE Intern

Small-Business (50 or fewer emp.)

1/27/2026

"Reliable, Fast SMS Delivery with Transparent, Reasonable Pricing"

5/5

What do you like best about MSG91?

MSG91 is easy to implement and integrate with our scheduling system. Pricing is affordable and transparent, which makes cost management straightforward. SMS delivery is reliable and messages usually reach users on time, which is important for reminder notifications. The platform is simple to use on a daily basis. Customer support has been great overall. Karan was very responsive and helpful whenever we needed assistance. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Sometimes webhooks do not get delivered properly, and in a few cases it is not very clear why an SMS failed. The error details could be more descriptive. That said, some of these issues can also be due to carrier-side problems, so it is not always in MSG91’s control. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 helps us reliably send SMS reminders to users for scheduled bookings. It solves the problem of timely user notifications without adding complexity on the implementation side. Because delivery is reliable and pricing is transparent, we can run reminder workflows daily without worrying about failures or unexpected costs. Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Abhinav!

Thanks a ton for choosing MSG91’s SMS Marketing. We're so happy to hear that our fast delivery and clear pricing are making your scheduling work much easier. I’ll be sure to share your kind words with Karan!

We’re really glad to hear that everything is feeling smooth and easy for you now, as keeping your workflows simple is always our main goal. Our support team is always here to help clear up any details so you can stay focused on your business.

Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day.

We really value having you with us and love seeing your project succeed.

Amber J.

Operations Manager

Small-Business (50 or fewer emp.)

4/8/2026

"MSG91: Fast, Dependable Messaging with Easy API Integration"

5/5

What do you like best about MSG91?

MSG91 has been very dependable for our day-to-day communication needs. SMS and WhatsApp delivery are fast, and the APIs were straightforward to integrate with our existing systems. I also appreciate that everything is available in one place, so we’re not juggling multiple tools. The dashboard is simple and intuitive enough for non-technical team members to use without much guidance. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

In certain sections, the UI feels a bit dated. Some reports can take a while to load, especially when working with large datasets. The initial setup for more advanced features, like chatbots, also required a bit of support. Overall, the documentation is good, but there are a few areas where it could be more detailed. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

We use MSG91 for OTPs and order notifications, and it has significantly reduced delivery failures. Customers now receive updates instantly, which has helped improve trust. It also saves us time because we no longer have to manage separate vendors for different communication needs. Overall, our communication has become more consistent, reliable, and scalable. Review collected by and hosted on G2.com.

Vishesh T.

Product Head

Small-Business (50 or fewer emp.)

1/20/2026

"MSG91: Easy Integration, Powerful Omnichannel Messaging, and Responsive Support"

5/5

What do you like best about MSG91?

What I like most about MSG91 is its ease of use and smooth integration with existing systems. The platform offers a wide range of features for SMS, OTP, email, and WhatsApp communication, making it a one-stop solution. Implementation is straightforward, and the APIs are well documented. Customer support is responsive and helpful, which makes ongoing usage stress free, and it increases the frequency of use due to confidence of doubt resolution. Overall, it’s reliable and suitable for both small teams and large-scale communication needs. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

While MSG91 is feature rich, the dashboard can feel overwhelming at times, especially for new users. Some advanced features require time to understand fully, and pricing transparency for certain services could be improved. Occasionally, minor delays in message delivery reporting occur. However, these issues are relatively small compared to the overall value the platform provides and can usually be resolved with support assistance or documentation. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 solves the problem of managing multi-channel customer communication efficiently from a single platform. It helps automate OTPs, alerts, and marketing messages with high reliability, reducing manual effort. Easy API integration allows seamless connection with our applications, saving development time. This improves user authentication, engagement, and communication consistency. As a result, it enhances operational efficiency and ensures timely, scalable communication with customers. Review collected by and hosted on G2.com.

Legal Dev S.

Product Manager

Consulting

Mid-Market (51-1000 emp.)

1/16/2026

"Excellent Support and Service by MSG91, Thanks to Mr. Karan Chandwani!"

5/5

What do you like best about MSG91?

What I like best about MSG91 is their outstanding customer support, especially from Mr. Karan Chandwani. His quick response time and effective solutions for WhatsApp, email, and RCS make the service reliable and seamless. The team is always proactive and ensures everything runs smoothly. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

Honestly, I haven't encountered any major issues with MSG91. If I were to mention anything, it would be that sometimes response times can vary during peak hours, but this is common with any service. The overall support and service quality, especially from Mr. Karan, make up for it, so it’s really not a deal-breaker for me. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 solves multiple communication challenges for my business, especially in terms of delivering timely and reliable messages via WhatsApp, email, and RCS. The service ensures that my messages reach the right audience quickly and efficiently, which is crucial for customer engagement. The instant support provided by Mr. Karan Chandwani has made the process even smoother, helping me troubleshoot and implement solutions in no time. Overall, MSG91’s service has significantly improved my communication workflow and saved me time Review collected by and hosted on G2.com.

Response from Ragini Pawar of MSG91

edit

Hi Neeraj!

It’s fantastic to hear such positive feedback! We’re so glad that MSG91 is helping you solve your communication challenges, and we appreciate you creating seamless customer journeys for your audience using our WhatsApp, SMS, and RCS channels.

We also value your trust in our reliable Channel APIs to trigger your important WhatsApp messages exactly when they are needed.

A huge thank you for the shout-out to Karan Chandwani; we’ve shared your kind words with him. It is great to see you using Hello, the customer support platform that acts as the perfect platform for your clients' queries and doubts and getting the resolutions.

If you ever have a single doubt, just let us know, our team is always happy to help.

Please keep the feedback coming! We love hearing from you because it helps us make the platform better for your business every day.

Thank you for trusting us with your customer engagement and being a part of the MSG91 community!

Pankaj G.

Customer Service Representative

Small-Business (50 or fewer emp.)

1/16/2026

"Reliable and Easy-to-Use Messaging Platform"

5/5

What do you like best about MSG91?

We’ve had a very good experience using MSG91 for our messaging requirements. The platform is reliable, easy to integrate, and message delivery has been consistent. Their APIs work smoothly with our systems and handle scale well as usage increases. The support team has also been responsive whenever we’ve needed assistance. Overall, MSG91 has been a dependable partner for our SMS and WhatsApp communication needs. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

MSG91 is great overall, but it does miss a few features that some other platforms offer. Adding more Meta marketing features would make it even more useful. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 helps us handle customer communication smoothly and reliably. We use it to send important messages, such as OTPs, order confirmations, shipping updates, and abandoned checkout reminders, through SMS and WhatsApp, all from one platform.

This has made our work much easier. Messages go out on time, delivery is reliable, and we don’t have to manage multiple tools. The integration is straightforward, which saves us a lot of development effort, and the delivery reports help us quickly understand what’s working and what’s not. Overall, it allows us communicate better with customers and deliver a more trustworthy experience. Review collected by and hosted on G2.com.

Ross F.

Co-founder + Venture Investor

Venture Capital & Private Equity

Small-Business (50 or fewer emp.)

3/29/2026

"Fast, Reliable Messaging with Room for UI Improvement"

5/5

What do you like best about MSG91?

I use MSG91 for sending OTPs, transaction SMS, and customer notifications for our web and mobile applications. It ensures fast and reliable message delivery, which is critical for user verification and real-time communication. Before using it, we faced delays and inconsistencies with message delivery, but MSG91 solved that with stable performance and high deliverability. The setup was straightforward, with clear documentation that made integration quick and easy. MSG91 makes it easy to track delivery and spot issues quickly, improving reliability. I also appreciate the product to the point of rating it a 10 out of 10 in terms of recommending to a friend or colleague. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The user interface and reporting could be more detailed and intuitive, especially for tracking campaign performance and analytics. Review collected by and hosted on G2.com.

Sandy S.

Team Lead

Hospital & Health Care

Mid-Market (51-1000 emp.)

5/15/2026

"Easy API, Lightning-Fast Messaging, and Clear Pricing"

5/5

What do you like best about MSG91?

Using their API is easy and sending messages on their system is lightning quick. Because of the complete clarity of the pricing model, we can budget easily. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The visual reporting feature in the admin dashboard should be improved to be faster and modern. Moreover, the response time of the hole support for complex technical problems has to be decreased. Review collected by and hosted on G2.com.

Bharat R.

Manager

Hospital & Health Care

Mid-Market (51-1000 emp.)

5/17/2026

"High Delivery Success Rate, Easy Integration, and Transparent Pricing"

5/5

What do you like best about MSG91?

You can be very pleased with the delivery success rate, and the integration process is easy. The pricing structure is transparent and there is no delay in sending OTPs and notifications. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

When larger files are used reporting panel on admin dashboard will slow down. The improvement of the response time on live chat support also requires improvement. Review collected by and hosted on G2.com.

Mark T.

Supported Living Manager

Writing and Editing

Mid-Market (51-1000 emp.)

5/15/2026

"Excellent Delivery Rates and Developer-Friendly API Setup"

5/5

What do you like best about MSG91?

The message delivery rate is extremely excellent and the API setup process is very developer-friendly. Their pricing structure is clear and OTPs and notifications are delivered without any latency. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The admin dashboard’s reporting panel is slow. Consequently, it cannot manage huge data files. Moreover, the time taken for live chat response can be improved. Review collected by and hosted on G2.com.

Isabella H.

Growth Marketing Lead

Small-Business (50 or fewer emp.)

4/2/2026

"All-in-One SMS, Email & WhatsApp Campaigns With Clear, Actionable Analytics"

5/5

What do you like best about MSG91?

Having SMS, email, and WhatsApp all in one platform makes it much easier to plan and run campaigns. The analytics provide a clear view of engagement across each channel, which helps me understand what’s working. I also like the flexibility to create targeted campaigns based on what I need. On top of that, the usage-based pricing is a helpful option. Review collected by and hosted on G2.com.

What do you dislike about MSG91?

The email customization options could be expanded further. Also, the campaign setup interface can feel a bit overwhelming at first, especially when you’re just getting started. Review collected by and hosted on G2.com.

What problems is MSG91 solving and how is that benefiting you?

MSG91 lets us run multi-channel campaigns without having to switch between different tools, which saves time and makes it easier to coordinate our marketing efforts. Having everything in one place also helps us reach customers more effectively and track performance more consistently. Overall, it has simplified our communication strategy and made our day-to-day workflow smoother. Review collected by and hosted on G2.com.