Threads, honestly. This is literally what every client asks about these days. Around last fall it just suddenly took off in Kazakhstan — people started actually using it, leaving real feedback, writing complaints, having proper conversations. Especially our B2B clients' audiences. TikTok is entertainment, Threads is where people type out a whole paragraph about why their internet isn't working. YouScan covers it properly, which saves us a very awkward conversation with clients. The API setup was actually way better than expected. We had this worry that if we connect multiple clients we'd hit some cap. Turns out it's account-wide, you just generate keys and that's it — however many integrations you need, you sort that on your end. And our CSM. She doesn't just respond, she actually goes and figures things out. Got something escalated to her manager for us when it needed to be. You don't always get that.

I am very familiar with a host of different social listening platforms; and YouScan ticks the boxes the most when it comes to breadth of data, visual and audience insight integrations. Being able to access TikTok data at scale is very beneficial and helps give us a competitive advantage over our competitors. The UX / interface is easy to use, whether you are a seasoned pro or a newcomer to the platform. The customer support / onboarding team are very helpful and offer training at the start and throughout the duration of the contract, they are always on hand to support.

The large number of sources it has.