The richness of analytics will enable us to determine precisely what features of the game and characters our fans are the most enthusiastic about. We are able to follow high activity periods of release of new content or announcements, and we have a clear response on what our players are excited about. The sentiment analysis assists us in the understanding of response to various updates which is priceless. Monitoring conversations and hash tags across platforms through a single dashboard is a feature that saves our team a lot of time. It will convert social conversations into data that is easily digestible and available to our development and marketing teams.

Its easy-to-use interface and strong teamwork capabilities have become a hit within our customer-facing organisations. We especially appreciate the fact that we can allocate conversations, leave internal notes, and solve tickets and never leave the dashboard. It has incorporated all our social channels seamlessly; as a result, it is used as a single source of truth in all the interactions with users. The sentiment analysis feature allows us to discover and rank users who can possibly require additional attention or support. It promotes the real collaborative atmosphere between support and community management.

This platform is extremely powerful in managing the high pace and heavy traffic of our social media communications. Being able to filter and prioritise mentions fast depending on keywords and sentiment has been a savoir in promotion campaigns. The team will be able to serve and respond to customer requests, comments, and even emergency problems with impressive speed and precision by working in a co-operative manner. The automation guidelines have enabled us to be able to recognise frequently asked questions immediately giving our agents more time to attend to more complicated issues. It has now turned into an unavoidable part of our social media command centre.