The richness of analytics will enable us to determine precisely what features of the game and characters our fans are the most enthusiastic about. We are able to follow high activity periods of release of new content or announcements, and we have a clear response on what our players are excited about. The sentiment analysis assists us in the understanding of response to various updates which is priceless. Monitoring conversations and hash tags across platforms through a single dashboard is a feature that saves our team a lot of time. It will convert social conversations into data that is easily digestible and available to our development and marketing teams.

The capability of consolidating all our social media discussions on one clean dashboard has been groundbreaking to our support department. It is now easy to keep up with the references and queries in other media without skipping a beat. The intelligent routing capabilities will guarantee that the requests by guests and hosts are promptly forwarded to the appropriate specialised team in order to address it at a faster rate. The shared inbox has been very useful in enhancing our communication within the organisation and we have been able to tag and make personal notes in the inbox without any inconvenience. It has actually made our work processes much smoother and has made our service to customers much better.

Unified inbox has made our response process to be very smooth and we can respond to any sustainability and product inquiries on various platforms without a hitch. We like the convenience of putting certain customer matters in the hands of our product experts with which they make expert follow-ups. The skill to keep a steady, brand-relevant tone of communication throughout all communication has proven priceless.