### Contents - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) # Social Media Listening Tools Resources ##### Articles, Glossary Terms, Discussions, and Reports to expand your knowledge on Social Media Listening Tools Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find [articles](#resources-articles) from our experts, [feature definitions](#resources-glossary_terms), [discussions](#resources-discussions) from users like you, and [reports](#resources-reports) from industry data. [ContentsExpand/Collapse Contents](#) - [**Articles**](#resources-articles) - [**Glossary Terms**](#resources-glossary_terms) - [**Discussions**](#resources-discussions) - [**Reports**](#resources-reports) ## Social Media Listening Tools Articles [![175+ Must-Know Social Media Statistics for 2025](https://learn.g2.com/hubfs/G2CM_FI324_Learn_Article_Images_%5BSocial_Media_Statistics%5D_V1a.png "175+ Must-Know Social Media Statistics for 2025")](https://www.g2.com/articles/social-media-statistics) [ ### 175+ Must-Know Social Media Statistics for 2025 ](https://www.g2.com/articles/social-media-statistics) You can list many reasons why social media is an integral part of our society.  [ ![Mara Calvello](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mara Calvello") MC ](https://learn.g2.com/author/mara-calvello) by Mara Calvello [![Internet Censorship in 2024: Is It Good or Bad?](https://learn.g2.com/hubfs/G2CM_FI734_Learn_Article_Images-%5BInternet_Censorship%5D_V1a.png "Internet Censorship in 2024: Is It Good or Bad?")](https://www.g2.com/articles/internet-censorship) [ ### Internet Censorship in 2024: Is It Good or Bad? ](https://www.g2.com/articles/internet-censorship) Ever notice how something becomes even more interesting when it's out of reach? That's kind of what happens with the internet. [ ![Bridget Poetker](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bridget Poetker") BP ](https://learn.g2.com/author/bridget-poetker) by Bridget Poetker [![How To Run a Successful Brand Ambassador Program](https://learn.g2.com/hubfs/G2CM_FI480_Learn_Article_Images-%5BBrand_Ambassador_Program%5D_V1a.png "How To Run a Successful Brand Ambassador Program")](https://www.g2.com/articles/brand-ambassador-program) [ ### How To Run a Successful Brand Ambassador Program ](https://www.g2.com/articles/brand-ambassador-program) Invest in the people who are already invested in you. [ ![Hannah Tow](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hannah Tow") HT ](https://learn.g2.com/author/hannah-tow) by Hannah Tow [![How to Improve Brand Perception with Social Listening](https://learn.g2.com/hubfs/G2CM_BI082_Backlog_Images_%5BBrand_perception%5D_V1b.png "How to Improve Brand Perception with Social Listening")](https://www.g2.com/articles/improve-brand-perception-with-social-listening) [ ### How to Improve Brand Perception with Social Listening ](https://www.g2.com/articles/improve-brand-perception-with-social-listening) For marketers, one of the greatest benefits of social media is the opportunity to interact with customers. A successful social media strategy includes both telling customers about a brand and leveraging social listening to truly connect with customers. [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham [![The G2 on the Digital Transformation of Brand Perception](https://learn.g2.com/hubfs/iStock-1140166411.jpg "The G2 on the Digital Transformation of Brand Perception")](https://www.g2.com/articles/digital-transformation-of-brand-perception) [ ### The G2 on the Digital Transformation of Brand Perception ](https://www.g2.com/articles/digital-transformation-of-brand-perception) Think about the last interaction you had with a brand. Maybe you saw a targeted ad on Instagram, opened an email from your favorite retailer, or read online reviews for the latest phone model. [ ![Stephanie Graham](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stephanie Graham") SG ](https://learn.g2.com/author/stephanie-graham) by Stephanie Graham [![Why Your Brand Should Use a Social Media Calendar (+Templates)](https://learn.g2crowd.com/hubfs/social-media-calendar-2.jpg "Why Your Brand Should Use a Social Media Calendar (+Templates)")](https://www.g2.com/articles/social-media-calendar) [ ### Why Your Brand Should Use a Social Media Calendar (+Templates) ](https://www.g2.com/articles/social-media-calendar) Organization is at the core of a strong social media strategy. [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake [![Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)](https://learn.g2crowd.com/hubfs/iStock-599703424.jpg "Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager)")](https://www.g2.com/articles/linkedin-ads) [ ### Ultimate Guide to LinkedIn Ads (+How to Use Campaign Manager) ](https://www.g2.com/articles/linkedin-ads) LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think? [ ![Alexa Drake](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alexa Drake") AD ](https://learn.g2.com/author/alexa-drake) by Alexa Drake Show More ## Social Media Listening Tools Glossary Terms [![Sentiment Analysis](https://learn.g2.com/hubfs/G2CM_GI539_Glossary_Article_Images_%5Bsentiment_analysis%5D_V1a.png "Sentiment Analysis")](https://www.g2.com/glossary/sentiment-analysis-definition) [Sentiment Analysis](https://www.g2.com/glossary/sentiment-analysis-definition) Sentiment analysis is an AI technique that classifies text as positive, negative, or neutral based on expressed opinions and tone. by Alyssa Towns [![Lemmatization](https://learn.g2.com/hubfs/G2CM_GI746_Glossary_Article_Images-%5BLemmatization%5D_V1b.png "Lemmatization")](https://www.g2.com/glossary/lemmatization-definition) [Lemmatization](https://www.g2.com/glossary/lemmatization-definition) Lemmatization reduces words to their root meaning or lemma. Learn how this technique differs from stemming, its benefits, and its proper use cases. by Alyssa Towns [![Competitive Landscape](https://learn.g2.com/hubfs/G2CM_GI708_Glossary_Article_Images_%5Bcompetitive_landscape%5D_V1a.png "Competitive Landscape")](https://www.g2.com/glossary/competitive-landscape-definition) [Competitive Landscape](https://www.g2.com/glossary/competitive-landscape-definition) A competitive landscape analyzes a company’s competitors and their relative strengths and weaknesses. Learn the types, benefits, and best practices. by Kelly Fiorini [![Social Media Monitoring](https://learn.g2.com/hubfs/G2CM_GI710_Glossary_Article_Images_%5Bsocial_media_monitoring%5D_V1a.png "Social Media Monitoring")](https://www.g2.com/glossary/social-media-monitoring-definition) [Social Media Monitoring](https://www.g2.com/glossary/social-media-monitoring-definition) Social media monitoring involves tracking and analyzing social media conversations and brand and product mentions. Discover benefits and best practices. by Kelly Fiorini [![Text Mining](https://learn.g2.com/hubfs/G2CM_GI671_Glossary_Article_Images-%5Btext_mining%5D_V1b.png "Text Mining")](https://www.g2.com/glossary/text-mining-definition) [Text Mining](https://www.g2.com/glossary/text-mining-definition) Text mining automatically transforms unstructured textual data into easily analyzed structured data. Learn more about its techniques and applications. by Kelly Fiorini [![Brand Awareness](https://learn.g2.com/hubfs/G2CM_GI594_Glossary_Article_Images_%5BBrand_Awareness%5D_V1a%20%281%29.png "Brand Awareness")](https://www.g2.com/glossary/brand-awareness-definition) [Brand Awareness](https://www.g2.com/glossary/brand-awareness-definition) Brand awareness represents the extent consumers recognize a brand’s products and services. Learn how to build strong brand awareness and the benefits. by Alyssa Towns [![Customer Experience](https://learn.g2.com/hubfs/G2CM_GI529_Glossary_Article_Images-%5BCustomer_Experience%5D_V1b.png "Customer Experience")](https://www.g2.com/glossary/customer-experience-definition) [Customer Experience](https://www.g2.com/glossary/customer-experience-definition) Customer experience (CX) is a buyer’s overall impression of their interactions with a company. Learn about ways to measure and improve CX. by Kelly Fiorini [![Social Web](https://learn.g2.com/hubfs/G2CM_GI432_Glossary_Article_Images-%5BSocial_Web%5D_V1a.png "Social Web")](https://www.g2.com/glossary/social-web-definition) [Social Web](https://www.g2.com/glossary/social-web-definition) The social web encompasses web structures, services, and interfaces that support social interaction among people. Learn more about its types and benefits. by Sagar Joshi [![Word-of-Mouth Marketing](https://learn.g2.com/hubfs/G2CM_GI436_Glossary_Article_Images-%5BWord_of_Mouth_Marketing%5D_V1b.png "Word-of-Mouth Marketing")](https://www.g2.com/glossary/word-of-mouth-marketing-definition) [Word-of-Mouth Marketing](https://www.g2.com/glossary/word-of-mouth-marketing-definition) Word-of-mouth marketing (WOM) gets people talking about a brand or product online or in-person. Learn about its benefits and best practices. by Kelly Fiorini [![Social Campaigns](https://learn.g2.com/hubfs/G2CM_GI137_Social_Campaigns_V1b.png "Social Campaigns")](https://www.g2.com/glossary/social-campaigns-definition) [Social Campaigns](https://www.g2.com/glossary/social-campaigns-definition) Social campaigns are coordinated marketing efforts posted on social media. Discover the benefits of running a social campaign and best practices to follow. by Mara Calvello ## Social Media Listening Tools Discussions 0 Question on: Sendible [When are you guys making an app?](/discussions/when-are-you-guys-making-an-app) ? Socialbakers' Mobile Suite is here, and now. Manage all critical operational tasks, from publishing to community management and reporting. Keep up with constant questions, supervising, and reporting on campaign engagement at the moment, facilitating Community and Social managers to contribute to conversations fast, wherever they are. Answered: Simon Bardrick on October 28, 2019 Hey David, I can confirm we are working on a new mobile app and are in the beta testing phase. We hope to release a new app very soon! Katey Answered: Katey Gold on November 8, 2019 Hey David, great news!! Our new app is finally live 🎉 Download Sendible Publish from the app store: https://apps.apple.com/gb/app/sendible-publish/id1498075396 Katey Answered: Katey Gold on July 28, 2020 [See more answers (2)](javascript:void(0);) [Your answer](/discussions/when-are-you-guys-making-an-app/comments/new?remote=true) 0 [Which is the best social media listening tool in the market - share your experience!](/discussions/which-is-the-best-social-media-listening-tool-in-the-market-share-your-experience) I want to start using a social media listening tool that can provide functionality for listening, tracking, and gathering relevant content across social media. Starting this discussion with the G2 community to gather feedback. A few popular ones are listed below. 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews): It caters to organizations of all sizes, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews): It can schedule posts across multiple social networks, manage organic and paid social content together, easily keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions—all from one intuitive dashboard. 3. [Meltwater](https://www.g2.com/products/meltwater/reviews): It gives PR, communications and marketing professionals the information advantage they need to stay ahead and a single, integrated solution to be efficient. The other top social media listening tools are listed here: https://www.g2.com/categories/social-media-listening-tools Answered: Vibhooti Kayastha on May 5, 2025 [Your answer](/discussions/which-is-the-best-social-media-listening-tool-in-the-market-share-your-experience/comments/new?remote=true) 0 Question on: Postinges [Is there any Lifetime deal for Postinges?](/discussions/is-there-any-lifetime-deal-for-postinges) Is there any Lifetime deal for Postinges? Yes there is a lifetime deal Answered: Alex Jones on February 16, 2023 [Your answer](/discussions/is-there-any-lifetime-deal-for-postinges/comments/new?remote=true) - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-listening-tools/resources?discussions_page=2) - [3](/categories/social-media-listening-tools/resources?discussions_page=3) - [4](/categories/social-media-listening-tools/resources?discussions_page=4) - [5](/categories/social-media-listening-tools/resources?discussions_page=5) - … - [81](/categories/social-media-listening-tools/resources?discussions_page=81) - [82](/categories/social-media-listening-tools/resources?discussions_page=82) - [Next ›Next ›](/categories/social-media-listening-tools/resources?discussions_page=2) ## Social Media Listening Tools Reports Mid-Market Grid® Report for Social Media Listening Tools Summer 2026 G2 Report: Grid® Report Grid® Report for Social Media Listening Tools Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Listening Tools Summer 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Listening Tools Summer 2026 G2 Report: Momentum Grid® Report Small-Business Grid® Report for Social Media Listening Tools Summer 2026 G2 Report: Grid® Report Enterprise Grid® Report for Social Media Listening Tools Spring 2026 G2 Report: Grid® Report Small-Business Grid® Report for Social Media Listening Tools Spring 2026 G2 Report: Grid® Report Mid-Market Grid® Report for Social Media Listening Tools Spring 2026 G2 Report: Grid® Report Grid® Report for Social Media Listening Tools Spring 2026 G2 Report: Grid® Report Momentum Grid® Report for Social Media Listening Tools Spring 2026 G2 Report: Momentum Grid® Report