Brand24 Pricing Overview

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Brand24 Pricing Key Insights

Last updated on Apr 30, 2026

Brand24 offers 4 pricing editions, starting from $199 to $599. Brand24 pricing tiers are designed to support different usage levels and team sizes. Brand24 also offers a free trial. Compare the Brand24 pricing table below to figure out the best fit for your needs. Some plans may require you to contact Brand24 for custom pricing.

Individual — $199 / Per Month
Team — $299 / Per Month
Pro — $399 / Per Month
Business — $599 / Per Month
Rated 4.6 / 5

*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller.

Individual
$199.00
Per Month

For tracking a small brand.

Team
$299.00
Per Month

Ideal for startups and small businesses.

Pro
$399.00
Per Month

Ideal for growing businesses and small agencies.

Business
$599.00
Per Month

Ideal for enterprise businesses and large agencies.

Brand24 Pricing FAQs

Generated using AI
Is Brand24 free, or does it offer a free trial?

Brand24 does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

How much does Brand24 cost in 2026?

According to G2 data, Brand24 pricing in 2026 starts at $199.00 and can reach $599.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Brand24's official pricing page for the most current details.

Who is Brand24 pricing best suited for?

Brand24's pricing is best suited for small businesses, marketing agencies, and PR firms, which represent the majority of G2 reviewers. The Individual plan at $199.00 per month fits solo practitioners or small brands tracking limited keywords, though G2 reviewers note the keyword cap can feel restrictive. The Team plan at $299.00 per month suits startups needing multi-user access and broader platform coverage. The Pro plan at $399.00 per month is frequently praised by small agency reviewers for its advanced AI features and white-label reporting. The Business plan at $599.00 per month aligns with enterprise businesses and large agencies requiring high mention volumes, podcast monitoring, and topic analysis.

What are the key differences between the free and paid versions of Brand24?

Brand24 does not offer a permanent free version, but a free trial is available for evaluating its capabilities before committing. The trial gives prospective users a time-limited look at Brand24's monitoring features before choosing a paid plan. Brand24's paid plans start at $199.00 per month for the Individual tier, covering 3 keywords, 2,000 mentions monthly, and basic AI features with 12-hour update intervals. Higher tiers unlock real-time updates, broader platform coverage including LinkedIn, YouTube, TikTok, and Podcasts, advanced AI features, influencer discovery, white-label PDF reports, Slack integration, and significantly higher mention volumes. G2 reviewers note that the gap between the Individual and Pro tiers is particularly meaningful for agencies needing real-time data.

Is Brand24 considered good value for its pricing?

Brand24's value perception is generally strong, with most G2 reviewers giving high ratings despite recurring cost concerns. G2 reviewers frequently describe Brand24 as cost-efficient compared to traditional media monitoring agencies, with one Mid-Market reviewer in Real Estate explicitly praising its cost-efficiency over pricier alternatives. Small business and non-profit users occasionally flag the pricing as steep, particularly for lower-tier plans with keyword limitations. However, reviewers in PR, marketing, and IT consistently highlight that Brand24's combination of real-time monitoring, AI insights, sentiment analysis, and white-label reporting delivers strong return on investment. One G2 reviewer noted Brand24 offers functionality competitors charge far more for, reinforcing its value positioning as a premium but justified investment.

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Brand24 Pricing Reviews

(2)
Mark A.
MA
Mark A.
Senior Campaign Manager
Transportation/Trucking/Railroad
Mid-Market (51-1000 emp.)
"Lower Price for The Same Features"
5/5
What do you like best about Brand24?

The layout of the Projects menu is easy to navigate, edit and sort through. Review collected by and hosted on G2.com.

What do you dislike about Brand24?

I only use the Personal Plus subscription, so I know projects are limited but it would be nice to be able to track a few more keywords/brand mentions/hashtags for projects. Review collected by and hosted on G2.com.

Response from Eliza Szczerbicka of Brand24
Edit edit

Thank you very much for your reveiew! Much appreciated!

Responding to your request - we are enabling our clients to buy additional keywords without plan upgrade. Please contact our support to find out more details :)

Nolo .
N
Nolo .
Event organizer
Small-Business (50 or fewer emp.)
"Easy to Use with Great Support and Features, but Pricey"
3.5/5
What do you like best about Brand24?

Ease of Use, Customer Support, Number of Features Review collected by and hosted on G2.com.

What do you dislike about Brand24?

The price is a bit expensive, and it's growing every year Review collected by and hosted on G2.com.

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