Influencer marketing software helps organizations identify, recruit, and communicate with social influencers. Influencer marketing systems are used to locate and manage new and existing brand advocates within a unified platform. These products allow organizations to recruit new influencers with built-in searchable marketplaces. Organizations can filter through influencers by establishing a detailed search criteria. Influencer marketing products also provide features for curating influencer-generated content, creating branded marketing material, and analyzing the performance of social influencer campaigns. Organizations use influencer marketing software to create and manage marketing campaigns that depend on the use of social influencers as representatives of a brand or product. Some influencer marketing products can further facilitate and manage athlete and celebrity sponsorships.
Influencer marketing software is commonly implemented in marketing departments with mature social media marketing strategies. Influencer marketing software streamlines the process of maintaining an active community of brand advocates across social networks and turn those into social influencers. Influencer marketing software is often implemented to complement and support other social media marketing products. Influencer marketing software can be paired with brand advocacy products to convert advocates into social influencers.
To qualify for inclusion in the Influencer Marketing category, a product must:
Influencer Marketing reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.
Influenster is the leading open-source ratings and reviews community, with a mission to put the right products in front of the right people at the right time, equipping them with the most relevant peer-to-peer recommendations. We have 35MM+ reviews on our platform, written by 5MM+ members, everyday consumers who love to share their honest, authentic feedback on the brands and products that are part of their lives. They come to us to read and write reviews, share photos and videos, ask/answer questions, earn rewards, and potentially be recognized by our brand partners. Brands work with us on hyper-targeted sampling campaigns; to license reviews and UGC for inclusion at point-of-sale and in other marketing materials; on custom research and insights reports; to develop branded content; and partner with social media influencers. At the end of the day, word-of-mouth has always been the most powerful form of marketing, and reviews are proven time and again to drive sales conversion, which is why we seek to be the ultimate shopping companion that revolutionizes the way people discover and purchase products.
Mention is the easiest media monitoring tool. Create alerts for your company name, your product or your competitors. Get updated in real-time by tracking the most relevant mentions over the web and social web. React, get statistics, collaborate with your team, all on the go!
CreatorIQ powers the leading enterprises in influencer marketing. The platform of choice for companies like Airbnb, National Geographic, CVS, FOX, Disney, Ralph Lauren, Refinery29, and others, CreatorIQ offers a true end-to-end solution for social brand advocacy. Key platform features include: - Industry-leading creator discovery - Campaign management and workflow tools - An enterprise-grade talent CRM - Beautiful social reporting - Complete white-labeling - A robust API - Fraud analysis - Talent approval sheets - Much, much more
Traackr is an end-to-end influencer marketing platform to scale global influencer strategies. Our technology powers influencer discovery and evaluation, program management and performance measurement for paid and organic campaigns. •Uncover which influencers work best for your brand and your competition. •Get rich audience insights for each of your influencers. •Prove the value of influencer marketing with program and campaign performance reporting. •Stay coordinated and aligned across teams with project and relationship management. Our customers span Fortune 500 leaders, including L’Oreal, Samsung and Microsoft, as well as, amazing “influencer-first” brands such as Sipsmith, amika and PCA Skin. In addition, our agency offering supports the strategic influencer marketing work of more than 40% of leading digital agencies. Global Presence Traackr provides influencer discovery and content tracking in 19 languages and more than 40 countries. Our global client support and professional services team are your partners from before day one and accompany you in your implementation of Traackr. Born global, Traackr is an international company with offices in San Francisco, Boston, New York, London and Paris. We offer influencer discovery and content analytics in 17 languages and 40 countries. Visit www.traackr.com for more information.
Dovetale is a data focused influencer platform for brands looking to grow on social media. With more informative data you can discover online trends, save time and build relationships with people that can drive results. Dovetale is valued by small merchants, as well as large global brands recognized around the world. Dovetale's tools are built for a wide variety of influencer marketing tasks including: Discovery, List Creation, Reporting and even support and storage of IRS compliant payments & W9's. We are proud to be backed by Expa Capital, as well as the founders of Uber and Foursquare.
Grin is the #1 influencer marketing solution to help brands and agencies run influencer marketing programs at scale. Use our advanced tools to: Find high-quality influencers, automate email outreach and follow-up, activate campaigns, grow influencer relationships with CRM, and track and report campaign results and ROI. Manage the entire influencer marketing process from start to finish with Grin.
1. Search for your Influencers 2. Pick the best fit 3. Contact them at scale! Upfluence Software is an all-in-one influencer marketing platform that allows brands to identify their influencers and launch campaigns in minutes. Features: influencers identification based on multiple criterias such as keywords, geolocation, engagement rates, demographics & more - influencers management and lists - campaigns management - emailing campaigns - reporting.
Julius is the premier influencer marketing platform providing marketers with rich influencer data, advanced search capabilities, and end-to-end campaign management tools required to organize a successful influencer marketing strategy. Search, contact, activate and report for all your influencer marketing campaigns in one place. Use over 50 filters to narrow your criteria and drive successful campaigns with unrivaled influencer insights and 100% vetted, hand-curated data.
At ACTIVATE, we partner with brands and influencers to tell engaging and compelling stories across social media, at scale. We are a team of influencer strategists, technologists, data scientists, and operations professionals. Over the last year, we have activated over 75,000 influencers and creators to publish more than 6,500 pieces of collaborated content per month. We’ve come a long way since our inception. Our story began in 2007 when, long before the term ‘influencer’ was a thing, we launched BLOGLOVIN’, an online platform and community for creators, tastemakers, and 12MM+ of their most avid fans. Through BLOGLOVIN’, we learned to identify emerging creators, what makes their content compelling, and how to run influencers partnerships at scale to fuel our own growth. As brands and marketers caught on to the power of these creators and influencers, they began to reach out to us for help in identifying influencers and building partnerships. In 2014, this lead us to formally launch the ACTIVATE technology platform to help our own team and partners to run these influencer collaborations more efficiently. From there, the rest is history.
Keyhole is the hashtag analytics company. Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on the exposure they generate and engagement levels. The analytics dashboard has a convenient word cloud that shows hashtags commonly used with your main hashtag. You can easily use the tool to identify the most popular hashtags relevant to your campaign and find areas of opportunity.
Sideqik is a technology solution that helps marketers face the future. Our all-in-one influencer marketing automation platform helps brands discover and activate the right influencers. Then we help our customers quantify their campaigns with end-to-end measurement. Sideqik’s customers — which include CBS Interactive, Logitech, and Coca-Cola — see a 50x to 300x increase in reach and engagement when using the product.
Klear is one of the world's leading Influencer Marketing platforms. It empowers marketers with powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become data-driven marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts. Klear’s focus is to show marketer’s data that matters, tie it to a clear call-to-action plan, and provide users with invaluable intelligence that will give their brand a strong competitive edge.
Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.
Reachbird is an intelligent influencer marketing All-in-One solution for marketing professionals. Based on artificial intelligence Reachbird is able to provide high-quality features for the influencer discovery, campaign management, and campaign tracking likewise a keyword-based influencer search engine or individual influencer onboardings.
Founded in 2009, Onalytica specialises in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. We work with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programmes so that they can better automate and streamline influencing activity as well as identify on-going engagement opportunities.
Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at https://paladinsoftware.com.
Founded in 2012, Grapevine is one of the world’s first leading influencer marketing organizations. We sit squarely at the intersection of technology and managed services to provide our partners with unmatched influencer program results. The Grapevine network includes more than 170,000 creators who generate more than 6 billion monthly views. Advertisers leverage Grapevine’s workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube, Facebook, and Instagram.
mCart is a cloud-based omnicahnenl marketplace platform as-a-service that unlocks the power of user generated shop-able content & influence marketing. Customers license this software to bring content and commerce together, making their world shop-able, partnering with top brick & mortar retailers with the most innovative modern omnichannel inventory management system. The mCart platforms bring shoppers, influencers, brick & mortar retailers and content producers together to create an ecosystem. The customers can help brick & mortar partners, millions of influencers (including media outlets, bloggers stylists and celebrities and shoppers create an effective and transparent value chain, leveraging blockchain to tokenize affiliate sales attribution models. With the advent of blockchain and smart contracts, the platform allows brands to easily track marketing-to-sales dollars without needing middlemen to score the value transfers. It’s like an Uber for retail sales, where retailers can directly reward millions of influencers who promoted their products and transactions, leveraging mCart token and its integrated micropayment system — in real-time and without transaction fees — to remove entirely the need for paperwork, back-office burdens and colossal transaction fees. Potential customers of the mCart platform as a service are media institutions, malls, the procurement industry and CPGs, among others who want to leverage their user base, content or influence for acquisition, retention and monetization. mCart is the most feature rich software in the market that offers • Omnichannel Marketplace • Shop-able Content Publishing • AI & Blockchain-based Affiliate Sales • Data-driven CRM As-a-Service all in one platform! Read mCart testimonials here: https://mavatar.com/user-testimonials
Making an impact on social media means having great content, and lots of it. Popular Pays’ software makes it easy to execute and manage work with creators on influencer marketing or content creation campaigns all in one place. Popular Pays' software puts creative and strategic control in the hands of marketers so they can create something worth sharing on social.
A self-serf platform that helps brands to create marketing campaigns with influencers across all social network and across the globe. It only takes a few minutes to find influencers anywhere in the world, sort them by the needed filters and launch the campaign.The brand does not need to worry about spending a lot of time and resources, finding the right influencers, engaging influencers in the campaign, agreeing to campaign conditions, measuring ROI, analyze influencers performance etc.
Ahalogy Muse™ is an industry-first software platform to help leading marketers identify and act on changing trends in their category. Powered by a network of 5,500+ premium content creators across the web, the tool is powered by influencer performance data—across their original content and billions of social media posts from Facebook, Instagram, Pinterest, YouTube, and more. Ahalogy provides Muse access at no charge to its clients and their partners. These same insights are leveraged in our Brandables solution as a guide for creative production.
Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. Linqia Performance Platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media. Founded in 2012, Linqia works with over 300 leading national brands including Black & Decker, Gerber, Herdez, Kimberly-Clark, Mezzetta, McDonald’s, Nestle, Purina, Square, Unilever, Uniqlo, Viacom and Walmart. Linqia is headquartered in San Francisco, CA, with offices in New York, Chicago, and Bentonville.
Influencer marketing technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data. Through an automated influencer marketing platform, the time consuming, manual tasks are simplified. Instead of spending hours, you’ll spend minutes finding influencers, managing influencer campaigns, executing contracts, payments, and measuring KPIs. Go to: www.tapinfluence.com/self-guide-product-tour/ for a self guided product tour.
With over 35,000 registered bloggers from UK, Europe, USA and Australia, it is fast becoming the industry tool to manage and coordinate blogger outreach. By collaborating with bloggers, brands can reach new audiences through these trusted influencer’s social posts, videos and reviews.
Smartfluence is a platform that algorithmically connects brands and advertisers with social media influencers using machine learning and artificial intelligence. The influencer marketing industry is rapidly growing, but in its nascent stages it suffers from a tremendous amount of disorganization and chaos. The two major problems we see revolve around matching and pricing.