Best Influencer Marketing Software

Influencer marketing software helps organizations identify, recruit, and communicate with social influencers. Influencer marketing systems are used to locate and manage new and existing brand advocates within a unified platform. These products allow organizations to recruit new influencers with built-in searchable marketplaces. Organizations can filter through influencers by establishing a detailed search criteria. Influencer marketing products also provide features for curating influencer-generated content, creating branded marketing material, and analyzing the performance of social influencer campaigns. Organizations use influencer marketing software to create and manage marketing campaigns that depend on the use of social influencers as representatives of a brand or product. Some influencer marketing products can further facilitate and manage athlete and celebrity sponsorships.

Influencer marketing software is commonly implemented in marketing departments with mature social media marketing strategies. Influencer marketing software streamlines the process of maintaining an active community of brand advocates across social networks and turn those into social influencers. Influencer marketing software is often implemented to complement and support other social media marketing products. Influencer marketing software can be paired with brand advocacy products to convert advocates into social influencers.

To qualify for inclusion in the Influencer Marketing category, a product must:

  • Provide tools that enable users to search for social influencers within an influencer network or across social networks
  • Allow users to filter through and segment influencers according to a series of factors
  • Offer campaign management and communication tools with which users can communicate and manage influencers
  • Provide a dashboard through which users can visualize and evaluate influencer campaign performance
  • Facilitate importing and exporting of influencer data, including contact information
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    Influenster is the leading open-source ratings and reviews community, with a mission to put the right products in front of the right people at the right time, equipping them with the most relevant peer-to-peer recommendations. We have 35MM+ reviews on our platform, written by 5MM+ members, everyday consumers who love to share their honest, authentic feedback on the brands and products that are part of their lives. They come to us to read and write reviews, share photos and videos, ask/answer qu

    BuzzSumo analyzes hundreds of millions of pieces of content, making comprehensive and robust data accessible to businesses of all sizes. We provide insight into what content is working, why, and which influencers can amplify it.

    (46)4.6 out of 5
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    Optimized for quick response

    The Influencer Marketing Platform Built for Scale AspireIQ streamlines influencer discovery, management, and analytics, making it easy to build authentic influencer relationships at scale.

    CreatorIQ is the leading cloud solution for global enterprises to manage and optimize influencer campaigns at scale. It is the platform of choice for companies like Airbnb, National Geographic, CVS, FOX, Disney, Ralph Lauren, Refinery29, and others. CreatorIQ offers a true end-to-end solution for social brand advocacy. Key platform features include: - Industry-leading creator discovery - Campaign management and workflow tools - An enterprise-grade talent CRM - Beautiful social reporting - Com

    At ACTIVATE, we partner with brands and influencers to tell engaging and compelling stories across social media, at scale. We are a team of influencer strategists, technologists, data scientists, and operations professionals. Over the last year, we have activated over 75,000 influencers and creators to publish more than 6,500 pieces of collaborated content per month. We’ve come a long way since our inception. Our story began in 2007 when, long before the term ‘influencer’ was a thing, we launc

    Traackr is an end-to-end influencer marketing platform to scale global influencer strategies. Our technology powers influencer discovery and evaluation, program management and performance measurement for paid and organic campaigns. •Uncover which influencers work best for your brand and your competition. •Get rich audience insights for each of your influencers. •Prove the value of influencer marketing with program and campaign performance reporting. •Stay coordinated and aligned across teams

    Grin is the #1 influencer marketing solution to help brands and agencies run influencer marketing programs at scale. Use our advanced tools to: Find high-quality influencers, automate email outreach and follow-up, activate campaigns, grow influencer relationships with CRM, and track and report campaign results and ROI. Manage the entire influencer marketing process from start to finish with Grin.

    Dovetale is a data focused influencer platform for brands looking to grow on social media. With more informative data you can discover online trends, save time and build relationships with people that can drive results. Dovetale is valued by small merchants, as well as large global brands recognized around the world. Dovetale's tools are built for a wide variety of influencer marketing tasks including: Discovery, List Creation, Reporting and even support and storage of IRS compliant payments &a

    Julius is the premier influencer marketing platform providing marketers with rich influencer data, advanced search capabilities, and end-to-end campaign management tools required to organize a successful influencer marketing strategy. Search, contact, activate and report for all your influencer marketing campaigns in one place. Use over 50 filters to narrow your criteria and drive successful campaigns with unrivaled influencer insights and 100% vetted, hand-curated data.

    1. Search for your Influencers 2. Pick the best fit 3. Contact them at scale! Upfluence Software is an all-in-one influencer marketing platform that allows brands to identify their influencers and launch campaigns in minutes. Features: influencers identification based on multiple criterias such as keywords, geolocation, engagement rates, demographics & more - influencers management and lists - campaigns management - emailing campaigns - reporting.

    Keyhole is the hashtag analytics company. Keyhole's real-time dashboard shows how many people posted with your hashtag, along with the number of Retweets, Likes and Impressions your campaign is generating. Use Keyhole's dedicated Influencers metrics to analyze advocates talking about your hashtags. You can filter influencers based on geo-location and keywords in their bios. Reach out to influencers to help boost engagement and increase your marketing ROI. You can also sort influencers based on

    Sideqik is a technology solution that helps marketers face the future. Our all-in-one influencer marketing automation platform helps brands discover and activate the right influencers. Then we help our customers quantify their campaigns with end-to-end measurement. Sideqik’s customers — which include CBS Interactive, Logitech, and Coca-Cola — see a 50x to 300x increase in reach and engagement when using the product.

    TrendKite Influencer Marketing, the Social Relationship Intelligence Platform, is the smarter way to drive relationships on social.

    Klear is one of the world's leading Influencer Marketing platforms. It empowers marketers with powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and social monitoring tools. Klear provides an easy and user-friendly way to become data-driven marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts. Klear’s focus is to show marketer’s data that matters, tie it to a clear call-to-action plan, an

    Scrunch is a data-driven influencer marketing platform that is designed to enable brands and agencies to discover the right bloggers and social media influencers. Scrunch has one of the world's largest influencer databases with over 20 million profiles and billions of datapoints.

    Find the best bloggers and influencers, manage your relationships, and measure the value of your content

    (39)4.5 out of 5
    Optimized for quick response
    Optimized for quick response

    Mention is a social media marketing suite enabling brands and agencies to drive the conversation. Thanks to Listen, you will always be in the know: monitor what is being said online about a brand or a product, get comprehensive analytics on their industry and measure the impact of your marketing & PR activities With Publish, spread the word: plan & manage social media posting from one tool, create content based on relevant insights and keep up with your content calendar wherever you a

    The Influencer Marketing Cloud by InfluencerDB empowers you with world-class influencer intelligence and scales with your influencer marketing needs. Manage, measure and optimize your influencer marketing programs with InfluencerDB. Use the AI-powered Influencer Marketing Cloud to identify upcoming and impactful talent in just seconds with the Influencer Marketing Cloud’s advanced filter options. Detailed audience demographics and engagement data clarify at first glance whether an influencer is

    As a pioneer of the influencer marketing industry founded in 2006, IZEA connects brands with influential content creators and publishers. IZEA operates the leading influencer marketing exchange, with 800K+ registered creators and 4 million creator transactions to date. IZEA is a publicly traded (NASDAQ: IZEA) and SOX compliant, backed by billion dollar hedge funds led by industry veterans. IZEA has over 110 team members in North America, including a 30 person engineering team and a 70 person

    Reachbird is an intelligent influencer marketing All-in-One solution for marketing professionals. Based on artificial intelligence Reachbird is able to provide high-quality features for the influencer discovery, campaign management, and campaign tracking likewise a keyword-based influencer search engine or individual influencer onboardings.

    Founded in 2009, Onalytica specialises in providing Influencer Relationship Management software and supporting professional services to help brands scale 1-to-1 Influencer Relationship Management results. We work with Marketing, Communication, Digital & PR professionals to help configure bespoke influencer programmes so that they can better automate and streamline influencing activity as well as identify on-going engagement opportunities.

    Paladin is the essential influencer management platform. Trusted by media companies, brands, and agencies across 5 continents, our technology streamlines talent discovery, influencer management, and campaign reporting. Paladin operates globally, with offices in the North America (Los Angeles, USA), Europe (Kraków, Poland), and Asia (Ho Chi Minh City, Vietnam). Learn more at

    BrandBacker is a fast growing blogger, vlogger and influencer network that connects brands who want to get exposure on blogs and social networks to over 10,000 bloggers and influencers looking for opportunities.

    Famebit is a marketplace that allow brands and video creators collaborate for branded content that is shared with millions of engaged viewers.

    Founded in 2012, Grapevine is one of the world’s first leading influencer marketing organizations. We sit squarely at the intersection of technology and managed services to provide our partners with unmatched influencer program results. The Grapevine network includes more than 170,000 creators who generate more than 6 billion monthly views. Advertisers leverage Grapevine’s workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from pr

    (3)5.0 out of 5
    Optimized for quick response
    Optimized for quick response

    mCart is a cloud-based omnicahnenl marketplace platform as-a-service that unlocks the power of user generated shop-able content & influence marketing. Customers license this software to bring content and commerce together, making their world shop-able, partnering with top brick & mortar retailers with the most innovative modern omnichannel inventory management system. The mCart platforms bring shoppers, influencers, brick & mortar retailers and content producers together to create an

    Making an impact on social media means having great content, and lots of it. Popular Pays’ software makes it easy to execute and manage work with creators on influencer marketing or content creation campaigns all in one place. Popular Pays' software puts creative and strategic control in the hands of marketers so they can create something worth sharing on social.

    A self-serf platform that helps brands to create marketing campaigns with influencers across all social network and across the globe. It only takes a few minutes to find influencers anywhere in the world, sort them by the needed filters and launch the campaign.The brand does not need to worry about spending a lot of time and resources, finding the right influencers, engaging influencers in the campaign, agreeing to campaign conditions, measuring ROI, analyze influencers performance etc.

    With over 35,000 registered bloggers from UK, Europe, USA and Australia, it is fast becoming the industry tool to manage and coordinate blogger outreach. By collaborating with bloggers, brands can reach new audiences through these trusted influencer’s social posts, videos and reviews.

    Ahalogy Muse™ is an industry-first software platform to help leading marketers identify and act on changing trends in their category. Powered by a network of 5,500+ premium content creators across the web, the tool is powered by influencer performance data—across their original content and billions of social media posts from Facebook, Instagram, Pinterest, YouTube, and more. Ahalogy provides Muse access at no charge to its clients and their partners. These same insights are leveraged in our Bra

    Buzzoole is an influencer marketing platform that helps users to improve their social reach & helps brands to generate qualified, easy and fast word of mouth.

    #paid is a Creator Media Platform that intelligently delivers content & media designed to optimize working spend. Top brands like Starbucks, Toyota, and H&M partner with #paid to achieve their most critical marketing objectives.

    Make sure every dollar you spend on an influencer reaches an audience who matters. Discover and engage the right influencers from our evolving database of 12 million. Easily engage and manage relationships, then measure performance in real time. HYPR offers the leading influencer marketing platform in audience intelligence. Our differentiator is the high-powered tech that ensures you get the best insights from influencer campaign management. Our tools let you see audience overlap across influen

    Designed to give you back hours in your day, Inkybee helps to manage all of the time consuming but essential work involved in blogger outreach. And, it produces stunning reports for your clients.

    Linqia combines the science and accountability of online media with award-winning service to deliver guaranteed influencer marketing results for our clients. Our AI-driven platform and team of experts are leading the transformation of influencer marketing into a scalable media channel. Linqia Performance Platform also serves as a social content lab, where marketers can organically test and amplify the best performing influencer content to drive greater ROI from their paid, owned and earned media

    Markerly is an influencer technology platform that specialize in influencer identification and tracking through Instagram, YouTube, Vine, Snapchat, Blogs and Pinterest.

    Search influencers, analyze their audience and schedule outreach campaigns.

    Socialix is a professional networking platform that offers a complete end-to-end solution for social influencers, bloggers talent agencies and brands that help to develope partnerships, creating content and tracking performance

    Influencer marketing technology powered by an opt-in marketplace of content creators, influencers and over eight years of real-life program data. Through an automated influencer marketing platform, the time consuming, manual tasks are simplified. Instead of spending hours, you’ll spend minutes finding influencers, managing influencer campaigns, executing contracts, payments, and measuring KPIs. Go to: for a self guided product tour.

    TRIBE is a self-serve marketplace connecting global brands and micro-influencers to generate world-class branded content at scale, speed and a for fraction of the cost.

    Adly is a Celebrity Social Advertising Platform that help brands partner with influencers and celebrities to reach more of their target audience to generate leads and drive sales.

    Awin is a global affiliate network that brings together the Affiliate Window and Zanox networks.

    Blog Trumpet is a platform designed for content writers get to showcase their content and make it visible to readers.

    Boostinsider is a platform that creates social media buzz about products by connecting brands to online influencers like online celebrities, bloggers, and everyday influencers who can spread the word about new products, apps, and mobile games across social media.

    Crowdly's advocate marketing software helps brands increase brand advocacy and word-of-mouth by making it easy to identify and connect with their authentic, passionate advocates.

    HireInfluence is a full service influencer marketing agency, specializing in customized promotional campaigns and consulting. Award-winning expertise. Industry-leading results. Proud member of the Forbes Agency Council

    Fourstarzz Media is an influencer marketing company that specializes in assisting firms in obtaining influencers through its search engine.

    Augure software and influencer intelligence is designed to help brands in successfully bridging the gap between traditional PR and influencer marketing. Using Augure, PR and marketing professionals can effectively identify and engage their key influencers, hence increasing brand awareness, build trust and create affinity around their brands. Augure is being used by more than 1,500 brands - including household names such as Nestlé, Renault-Nissan, L’Oréal or Publicis.

    Industry choice network giving access to innovative affiliates, global Internet retailer brands, expert support & technologies to grow your affiliate program.

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