# Best Enterprise Social Media Listening Tools *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)* Products classified in the overall Social Media Listening Tools category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Social Media Listening Tools to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Social Media Listening Tools category. In addition to qualifying for inclusion in the Social Media Listening Tools category, to qualify for inclusion in the Enterprise Business Social Media Listening Tools category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Top Social Media Listening Tools at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Sprout Social](https://www.g2.com/products/sprout-social/reviews) | 4.4/5.0 (6,546 reviews) | Unified social inbox and reporting | "[Clean, Intuitive Workhorse for Reliable Social Scheduling and Reporting](https://www.g2.com/survey_responses/sprout-social-review-13107981)" | | 2 | [Hootsuite](https://www.g2.com/products/hootsuite/reviews) | 4.3/5.0 (7,309 reviews) | Multi-account social scheduling | "[Social Listening & Consistency: Hootsuite Grew Our Instagram to 73K+](https://www.g2.com/survey_responses/hootsuite-review-13048107)" | | 3 | [Meltwater](https://www.g2.com/products/meltwater/reviews) | 4.1/5.0 (2,628 reviews) | News and social media monitoring | "[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)" | | 4 | [Vista Social](https://www.g2.com/products/vista-social/reviews) | 4.8/5.0 (1,109 reviews) | All-in-one social management for small teams | "[All-in-One Social Management with Excellent Support and Smart Automations](https://www.g2.com/survey_responses/vista-social-review-13080181)" | | 5 | [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) | 4.4/5.0 (709 reviews) | Deep consumer conversation analysis | "[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)" | | 6 | [BrandMentions](https://www.g2.com/products/brandmentions/reviews) | 4.9/5.0 (237 reviews) | Brand mention filtering and emotion tracking | "[The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)](https://www.g2.com/survey_responses/brandmentions-review-12873741)" | | 7 | [Brand24](https://www.g2.com/products/brand24/reviews) | 4.6/5.0 (351 reviews) | Real-time brand reputation alerts | "[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)" | | 8 | [YouScan](https://www.g2.com/products/youscan/reviews) | 4.7/5.0 (296 reviews) | Visual and sentiment-led social listening | "[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)" | | 9 | [Agorapulse](https://www.g2.com/products/agorapulse/reviews) | 4.5/5.0 (945 reviews) | Publishing, inbox, and reporting workflow | "[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)" | | 10 | [Reputation](https://www.g2.com/products/reputation/reviews) | 4.5/5.0 (2,405 reviews) | Review response and customer feedback management | "[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)" | ## G2 Grid® for Social Media Listening Tools ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=2140&focus%5B%5D=3522&focus%5B%5D=2934&focus%5B%5D=2374&focus%5B%5D=4177) Highlighted products: Sprout Social, Hootsuite, Meltwater, Brandwatch Consumer Intelligence, Brandwatch Social Media Management, Agorapulse, Sprinklr Social, and Reputation. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandwatch-social-media-management&focus%5B%5D=agorapulse&focus%5B%5D=sprinklr-social&focus%5B%5D=reputation&segment=enterprise) ## How Many Social Media Listening Tools Products Does G2 Track? **Total Products under this Category:** 200 ### Category Stats (Jul 2026) - **Average Rating**: 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Repsense (+2.83%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month *Last updated: July 19, 2026* ## How Does G2 Rank Social Media Listening Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 40,700+ Authentic Reviews - 200+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### VOGSY Lead-to-cash platform for global professional services organizations, combining PSA capabilities with project-based ERP to manage operations and financial performance. VOGSY is a Professional Services Automation (PSA) and project-based ERP platform designed for global professional services organizations that need to manage the full lead-to-cash lifecycle, including sales opportunities, project delivery, resource planning, project accounting, invoicing, and financial performance in a single operational system. The platform helps consulting firms, agencies, technology services companies, and other project-based businesses coordinate work across teams, offices, and countries while maintaining visibility into operational and financial performance. As a PSA and services ERP platform, VOGSY supports the full lead-to-cash lifecycle, allowing organizations to move from opportunity management and project planning to delivery, billing, and revenue reporting. The platform integrates operational data with financial insights, enabling leadership teams to track utilization, forecast revenue, and analyze project profitability across multiple entities and currencies. VOGSY combines the operational capabilities of PSA software with multi-entity project finance and reporting capabilities of a project-based ERP, enabling organizations to manage both delivery and financial performance. VOGSY is commonly used by professional services firms with 50 to 1,000 employees that operate across multiple regions or legal entities. These organizations often face challenges managing global delivery, aligning project execution with financial reporting, and maintaining visibility into margins and capacity across distributed teams. These organizations often require both operational coordination (PSA) and financial structure (ERP), particularly when managing multiple entities, currencies, and reporting requirements. VOGSY provides a centralized PSA platform that connects project operations with financial outcomes while allowing organizations to retain their existing regional accounting systems. Key capabilities: • End-to-end lead-to-cash workflow management connecting CRM opportunities, project planning, delivery, billing, and revenue recognition • Global resource management and capacity planning for allocating talent across projects, regions, and teams • Multi-currency project accounting across ERP entities and consolidated financial reporting • Time tracking, expense management, and automated billing tied directly to project budgets and contract terms • Project profitability analysis and ERP-level financial reporting, utilization tracking, and revenue forecasting • AI assistant provides profitability, capacity, and client health details (or data or reports) in natural language and automates daily tasks Security, compliance, and infrastructure: • ISO 42001 • ISO 27001 • SOC 1 • ISAE 3402 • Hosted on Google Cloud for global scalability and security • SSO support for Microsoft 365 and Google Workspace Integrations: • HubSpot • Salesforce • Zoho • Pipedrive • Copper • QuickBooks • Xero • Sage • Deltek • Certinia • Oracle NetSuite • Exact • Tally • Datev • Microsoft 365 • Google Workspace • Jira • Other web applications • API-based synchronization By connecting project delivery data with financial reporting and operational planning, VOGSY helps professional services organizations streamline global operations through a unified PSA and project-based ERP platform. Many organizations rely on multiple separate systems that limit visibility across teams, entities, and financial performance. VOGSY brings these capabilities together in a single platform, providing a more connected view of operations, resource utilization, and project profitability. Finance, operations, and delivery teams work from a shared source of operational and financial intelligence while maintaining compatibility with existing accounting systems across different countries. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-07-19T20%3A21%3A20Z&secure%5Bdisplayable_resource_id%5D=156&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=48912&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=48912&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%2Fenterprise&secure%5Btoken%5D=7487378c5a9f1c9b6c7abb69242c2d13f8af840ceae91c85c05405246cde2ef1&secure%5Burl%5D=https%3A%2F%2Fvogsy.global%2Fvogsy-lead-to-cash-platform-for-global-professional-services-organizations-g2-landing-page%3Futm_source%3Dg2.com%26utm_medium%3Dpaid&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Social Media Listening Tools Products in 2026? ### 1. [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,546 **How Do G2 Users Rate Sprout Social?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.1/10 (Category avg: 8.7/10) **Who Is the Company Behind Sprout Social?** - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** https://sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial (116,252 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,767 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small-Business, 35% Mid-Market #### What Are Sprout Social's Pros and Cons? **Pros:** - Ease of Use (1875 reviews) - Post Scheduling (1233 reviews) - Scheduling (1191 reviews) - Analytics (1046 reviews) - Centralized Management (954 reviews) **Cons:** - Missing Features (749 reviews) - Limited Features (548 reviews) - Expensive (470 reviews) - Improvement Needed (470 reviews) - High Pricing (415 reviews) ### What Do G2 Reviewers Say About Sprout Social? *AI-generated summary from verified user reviews* **Pros:** - Users find Sprout Social to be **user-friendly and easy to integrate** , streamlining social media management effectively. - Users value the **post scheduling capabilities** of Sprout Social, enhancing efficiency across multiple social media networks. - Users value the **ease of scheduling** with Sprout Social, enhancing their ability to manage content efficiently. - Users value the **detailed analytics** of Sprout Social, enhancing their reporting and decision-making for social media strategies. - Users praise the **centralized management** of Sprout Social, enjoying seamless integration and efficiency across multiple accounts. **Cons:** - Users desire **missing features** like a content calendar, improved analytics, and Instagram native tools for better functionality. - Users express frustration over **limited features** in Sprout Social, impacting flexibility and analytics capabilities for advanced needs. - Users find Sprout Social's **high cost** a barrier to entry, particularly for larger organizations needing multiple accounts. - Users express concern over **limited features and support** in Sprout Social, affecting efficiency and accuracy in content management. - Users find the **high pricing** of Sprout Social a barrier, particularly for larger organizations needing multiple accounts. #### What Are Recent G2 Reviews of Sprout Social? **"[Effortless Scheduling and Performance Insights](https://www.g2.com/survey_responses/sprout-social-review-13104780)"** **Rating:** 4.5/5.0 stars *— Sergio E.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-13104780) --- **"[Clean, Intuitive Workhorse for Reliable Social Scheduling and Reporting](https://www.g2.com/survey_responses/sprout-social-review-13107981)"** **Rating:** 4.0/5.0 stars *— Stephen B.* [Read full review](https://www.g2.com/survey_responses/sprout-social-review-13107981) --- #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments ### 2. [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,309 **How Do G2 Users Rate Hootsuite?** - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.9/10) - **Social Measurement:** 8.1/10 (Category avg: 8.6/10) - **Social Reporting:** 8.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.2/10 (Category avg: 8.7/10) **Who Is the Company Behind Hootsuite?** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** https://hootsuite.com/ - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,164,377 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,764 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small-Business, 29% Mid-Market #### What Are Hootsuite's Pros and Cons? **Pros:** - Post Scheduling (1585 reviews) - Ease of Use (1454 reviews) - Scheduling (1400 reviews) - Centralized Management (1085 reviews) - Scheduling Posts (1036 reviews) **Cons:** - Limited Features (483 reviews) - Missing Features (459 reviews) - Expensive (454 reviews) - High Pricing (434 reviews) - Posting Issues (370 reviews) ### What Do G2 Reviewers Say About Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. **Cons:** - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. #### What Are Recent G2 Reviews of Hootsuite? **"[Social Listening & Consistency: Hootsuite Grew Our Instagram to 73K+](https://www.g2.com/survey_responses/hootsuite-review-13048107)"** **Rating:** 4.5/5.0 stars *— Shivani G.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13048107) --- **"[All Our Social Channels in One Place—Fast, Stable Scheduling with Hootsuite](https://www.g2.com/survey_responses/hootsuite-review-13124413)"** **Rating:** 4.5/5.0 stars *— Nikolay S.* [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13124413) --- #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### 3. [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,628 **How Do G2 Users Rate Meltwater?** - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10) - **Social Measurement:** 8.1/10 (Category avg: 8.6/10) - **Social Reporting:** 8.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.2/10 (Category avg: 8.7/10) **Who Is the Company Behind Meltwater?** - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** https://www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater (24,840 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/13277/ (2,585 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small-Business, 37% Mid-Market #### What Are Meltwater's Pros and Cons? **Pros:** - Ease of Use (190 reviews) - Features (156 reviews) - Helpful (156 reviews) - Customer Support (126 reviews) - Helpfulness (96 reviews) **Cons:** - Improvement Needed (90 reviews) - Learning Curve (63 reviews) - Not Intuitive (59 reviews) - Technical Issues (57 reviews) - Complexity (55 reviews) ### What Do G2 Reviewers Say About Meltwater? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. **Cons:** - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. #### What Are Recent G2 Reviews of Meltwater? **"[Meltwater Makes Reporting Easy for Marketing Communications](https://www.g2.com/survey_responses/meltwater-review-12907316)"** **Rating:** 4.5/5.0 stars *— Katie A.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-12907316) --- **"[One-Stop Shop for Social Media Management with Stellar Support](https://www.g2.com/survey_responses/meltwater-review-10950025)"** **Rating:** 5.0/5.0 stars *— Sydnie F.* [Read full review](https://www.g2.com/survey_responses/meltwater-review-10950025) --- #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### 4. [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 **How Do G2 Users Rate Brandwatch Consumer Intelligence?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.2/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Brandwatch Consumer Intelligence?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (832 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Enterprise, 34% Mid-Market #### What Are Brandwatch Consumer Intelligence's Pros and Cons? **Pros:** - Ease of Use (60 reviews) - Helpful (34 reviews) - Intuitive (29 reviews) - Dashboards (25 reviews) - Data Accuracy (25 reviews) **Cons:** - Learning Curve (20 reviews) - Limited Features (20 reviews) - Platform Limitations (19 reviews) - Not Intuitive (17 reviews) - Data Inaccuracy (16 reviews) ### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. **Cons:** - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **"[BrandWatch for your Social Listening needs](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)"** **Rating:** 4.5/5.0 stars *— Francisco O.* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) --- **"[Integration of accounts and queries to obtain more data and create reports](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) --- #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### 5. [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. **Average Rating:** 4.0/5.0 **Total Reviews:** 959 **How Do G2 Users Rate Brandwatch Social Media Management?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10) - **Social Measurement:** 7.9/10 (Category avg: 8.6/10) - **Social Reporting:** 7.7/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.1/10 (Category avg: 8.7/10) **Who Is the Company Behind Brandwatch Social Media Management?** - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** https://www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch (34,219 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/451367/ (832 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 40% Mid-Market, 33% Small-Business #### What Are Brandwatch Social Media Management's Pros and Cons? **Pros:** - Ease of Use (70 reviews) - Post Scheduling (45 reviews) - Social Media Management (45 reviews) - Centralized Management (43 reviews) - Helpful (41 reviews) **Cons:** - Improvement Needed (31 reviews) - Publishing Limitations (27 reviews) - Limited Features (24 reviews) - Missing Features (21 reviews) - Complex Usage (17 reviews) ### What Do G2 Reviewers Say About Brandwatch Social Media Management? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Brandwatch, enabling seamless management and integration of social media platforms. - Users appreciate the **fantastic scheduling feature** of Brandwatch, making content publishing seamless across multiple platforms. - Users praise Brandwatch Social Media Management for its **seamless content publishing** , enhancing efficiency across multiple platforms. - Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks and enhancing overall efficiency. - Users love the **seamless content publishing** of Brandwatch, enhancing workflow efficiency and simplifying social media management. **Cons:** - Users report significant **improvement needed** in Brandwatch, citing bugs and slow support that hinder effective usage. - Users encounter **publishing limitations** with Brandwatch, struggling with bugs and cumbersome scheduling processes that hinder efficiency. - Users express frustration with **limited features** in Brandwatch, impacting effective social media management and planning. - Users report **missing features** in Brandwatch Social Media Management, complicating post management and social media planning. - Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface. #### What Are Recent G2 Reviews of Brandwatch Social Media Management? **"[Streamlined Social Management with Minor Connectivity Hiccups](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)"** **Rating:** 5.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736) --- **"[Fantastic Scheduling Tool with Room for Cross-Platform Improvements](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)"** **Rating:** 4.0/5.0 stars *— Sarah F.* [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037) --- #### What Are G2 Users Discussing About Brandwatch Social Media Management? - [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) - 1 comment - [What does Falcon.io do?](https://www.g2.com/discussions/what-does-falcon-io-do) - [What is Falcon social media?](https://www.g2.com/discussions/what-is-falcon-social-media) - [What is Falcon software?](https://www.g2.com/discussions/what-is-falcon-software) - [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) - 2 comments ### 6. [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs **Average Rating:** 4.1/5.0 **Total Reviews:** 1,141 **How Do G2 Users Rate Sprinklr Social?** - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.9/10) - **Social Measurement:** 8.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Sprinklr Social?** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** https://www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Specialist, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 29% Mid-Market #### What Are Sprinklr Social's Pros and Cons? **Pros:** - Ease of Use (95 reviews) - Centralized Management (74 reviews) - Features (66 reviews) - Analytics (51 reviews) - Social Media Integration (43 reviews) **Cons:** - Complex Usage (54 reviews) - Learning Curve (48 reviews) - Complexity (36 reviews) - Improvement Needed (34 reviews) - Learning Complexity (32 reviews) ### What Do G2 Reviewers Say About Sprinklr Social? *AI-generated summary from verified user reviews* **Pros:** - Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. - Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. - Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. - Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. - Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. **Cons:** - Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. - Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. - Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. - Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. - Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. #### What Are Recent G2 Reviews of Sprinklr Social? **"[Boosts Social Media Efficiency, User-Friendly Setup](https://www.g2.com/survey_responses/sprinklr-social-review-13060012)"** **Rating:** 4.5/5.0 stars *— Ahmed E.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-13060012) --- **"[Feature Rich Social Platform That Keeps Getting Smarter](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)"** **Rating:** 5.0/5.0 stars *— Shruti D.* [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970) --- ### 7. [Agorapulse](https://www.g2.com/products/agorapulse/reviews) Stay organized, save time, and easily manage your social media with Agorapulse’s inbox, publishing, reporting, monitoring, and team collaboration tools. Agorapulse supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, and YouTube. Here are six features that customers love most about Agorapulse: 1. Unified social inbox: Easily manage all your social media messages, comments, and reviews in one place. 2. Intuitive publishing: Plan, collaborate, and schedule content seamlessly across all your social channels. 3. Insightful analytics: Receive beautiful, actionable reports in PDF and CSV formats that show what's working — and what isn’t. 4. Social listening: Discover trends and insights about your brand — and your competitors. 5. Award-winning support: Benefit from fast, friendly assistance with industry-leading response times. 6. Exclusive Social Media ROI tool: Prove the value of your social media strategy by tracking top-performing platforms, content, and even team members. Agorapulse also offers free tools for social media managers, including Facebook Ads Report and Social Trends. **Average Rating:** 4.5/5.0 **Total Reviews:** 945 **How Do G2 Users Rate Agorapulse?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Social Measurement:** 8.7/10 (Category avg: 8.6/10) - **Social Reporting:** 8.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.5/10 (Category avg: 8.7/10) **Who Is the Company Behind Agorapulse?** - **Seller:** [Agorapulse](https://www.g2.com/sellers/agorapulse) - **Year Founded:** 2010 - **HQ Location:** Paris - **Twitter:** @AgoraPulse (13,032 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2679402/ (194 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Owner - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 70% Small-Business, 21% Mid-Market #### What Are Agorapulse's Pros and Cons? **Pros:** - Ease of Use (15 reviews) - Centralized Management (14 reviews) - Helpful (13 reviews) - Post Scheduling (12 reviews) - Intuitive (11 reviews) **Cons:** - Expensive (6 reviews) - High Pricing (5 reviews) - Improvement Needed (5 reviews) - Difficult Reporting (4 reviews) - Limited Customization (4 reviews) ### What Do G2 Reviewers Say About Agorapulse? *AI-generated summary from verified user reviews* **Pros:** - Users find Agorapulse's **ease of use** exceptional, streamlining social media management and integration into workflows effortlessly. - Users highlight the **centralized management** of Agorapulse, streamlining social media tasks and enhancing workflow efficiency. - Users praise Agorapulse for its **highly responsive support** that significantly enhances the overall experience and satisfaction. - Users appreciate the **easy post scheduling** feature of Agorapulse, significantly enhancing their social media management efficiency. - Users appreciate the **intuitive interface** of Agorapulse, making social media management easy for all skill levels. **Cons:** - Users find Agorapulse **expensive** , especially when needing to add multiple profiles or access locked features. - Users find Agorapulse's **high pricing** can limit access to features and increase costs for additional profiles. - Users highlight the need for **improvement in mobile experience** and report ongoing issues with billing and reporting bugs. - Users find the **difficult reporting** in Agorapulse lacking customization and comprehensiveness, impacting their overall experience. - Users express frustration with **limited customization** options in Agorapulse, impacting workflow and report accessibility across teams. #### What Are Recent G2 Reviews of Agorapulse? **"[Time-Saving Social Media Tool with Superb Usability](https://www.g2.com/survey_responses/agorapulse-review-4616352)"** **Rating:** 5.0/5.0 stars *— Todd P.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-4616352) --- **"[Keeping all your social media organized without the usual chaos](https://www.g2.com/survey_responses/agorapulse-review-13040812)"** **Rating:** 5.0/5.0 stars *— Alamgir H.* [Read full review](https://www.g2.com/survey_responses/agorapulse-review-13040812) --- #### What Are G2 Users Discussing About Agorapulse? - [What is Agorapulse used for?](https://www.g2.com/discussions/what-is-agorapulse-used-for) - 1 comment - [How many accounts can you have on Hootsuite?](https://www.g2.com/discussions/agorapulse-how-many-accounts-can-you-have-on-hootsuite) - [What are the features of Hootsuite?](https://www.g2.com/discussions/agorapulse-what-are-the-features-of-hootsuite) - [How much does Agorapulse cost?](https://www.g2.com/discussions/how-much-does-agorapulse-cost) - [Is Agorapulse free?](https://www.g2.com/discussions/is-agorapulse-free) - 3 comments ### 8. [Reputation](https://www.g2.com/products/reputation/reviews) Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,405 **How Do G2 Users Rate Reputation?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10) - **Social Measurement:** 8.9/10 (Category avg: 8.6/10) - **Social Reporting:** 9.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Reputation?** - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Company Website:** https://reputation.com/ - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation_Com (10,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (707 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager, Property Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 46% Mid-Market, 29% Small-Business #### What Are Reputation's Pros and Cons? **Pros:** - Ease of Use (103 reviews) - Review Management (90 reviews) - Helpful (79 reviews) - Centralized Reviews (69 reviews) - Reputation Management (62 reviews) **Cons:** - Improvement Needed (25 reviews) - Reporting Issues (21 reviews) - Review Management (21 reviews) - Missing Features (18 reviews) - Scoring Issues (17 reviews) ### What Do G2 Reviewers Say About Reputation? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Reputation, appreciating its simplicity and efficiency in managing customer feedback. - Users appreciate the **SMS review requests** feature of Reputation, which enhances customer engagement and feedback collection. - Users value the **user-friendly interface** of Reputation.com, which simplifies review management and enhances communication with stakeholders. - Users value the **centralized reviews** feature of Reputation.com for efficient monitoring and management across multiple platforms. - Users appreciate the **centralized management of reviews** , making it efficient to handle customer feedback seamlessly. **Cons:** - Users feel there's **improvement needed** in integration, implementation, and adapting to unique customer service aspects. - Users find the **survey email issues** frustrating, complicating the collection of essential feedback and insights. - Users express frustration with **survey email bounce issues** , making it difficult to capture essential feedback effectively. - Users find the **missing features** frustrating, including limited social publishing and absence of customizable templates. - Users find the **scoring issues** unclear and feel the grading scale could be improved for better accuracy. #### What Are Recent G2 Reviews of Reputation? **"[Visually pleasing & streamlined process. No complaints](https://www.g2.com/survey_responses/reputation-review-9899978)"** **Rating:** 4.0/5.0 stars *— Danny M.* [Read full review](https://www.g2.com/survey_responses/reputation-review-9899978) --- **"[Centralized Hub for Reputation with Room for Social Media Improvement](https://www.g2.com/survey_responses/reputation-review-7128655)"** **Rating:** 4.0/5.0 stars *— Giovanni A.* [Read full review](https://www.g2.com/survey_responses/reputation-review-7128655) --- #### What Are G2 Users Discussing About Reputation? - [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp) - [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment - [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment - [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment ### 9. [BrandMentions](https://www.g2.com/products/brandmentions/reviews) BrandMentions is the ultimate AI-driven solution for monitoring your brand’s presence across the digital landscape. As one of the most comprehensive social listening tools on the market, BrandMentions captures every mention and delivers in-depth analytics, equipping you to make confident, data-driven decisions. A powerful yet affordable media monitoring tool, BrandMentions helps you manage your online reputation, analyze marketing campaigns, track competitors, gather customer feedback, and much more—all in one smart platform. **Average Rating:** 4.9/5.0 **Total Reviews:** 237 **How Do G2 Users Rate BrandMentions?** - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10) - **Social Measurement:** 8.9/10 (Category avg: 8.6/10) - **Social Reporting:** 9.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10) **Who Is the Company Behind BrandMentions?** - **Seller:** [BrandMentions](https://www.g2.com/sellers/brandmentions) - **Company Website:** https://brandmentions.com - **Year Founded:** 2015 - **HQ Location:** Iasi, RO - **Twitter:** @BrandMentions (1,588 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/brandmentions/ (5 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 52% Mid-Market, 40% Small-Business #### What Are BrandMentions's Pros and Cons? **Pros:** - Ease of Use (97 reviews) - Sentiment Analysis (92 reviews) - Brand Management (81 reviews) - Insights (69 reviews) - Trend Analysis (67 reviews) **Cons:** - Filtering Problems (26 reviews) - Limited Customization (24 reviews) - Time-consuming Processes (23 reviews) - Slow Loading (22 reviews) - Learning Curve (20 reviews) ### What Do G2 Reviewers Say About BrandMentions? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of BrandMentions, enabling quick insights and efficient management of brand mentions. - Users appreciate the **impressive scale of monitoring** by BrandMentions, enabling efficient brand health analysis across multiple regions. - Users value the **strong reporting engine** in BrandMentions, appreciating its effective monitoring and insightful analyses. - Users value the **detailed insights** from BrandMentions, gaining a competitive edge with real-time alerts and effective monitoring. - Users value BrandMentions for its **efficient trend analysis** , enabling quick detection of discussions and audience engagement. **Cons:** - Users experience challenges with **filtering problems** , as minor mentions clutter the dashboard and reduce focus on key insights. - Users desire more **customization options** for reports and tagging, which could enhance their overall experience. - Users find that **time-consuming processes** like exporting large reports can delay data accessibility despite accurate results. - Users notice that **slow loading times** occur when handling large datasets, though results remain accurate and well-structured. - Users experience a **steep learning curve** during setup, making it challenging for those unfamiliar with the features. #### What Are Recent G2 Reviews of BrandMentions? **"[The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)](https://www.g2.com/survey_responses/brandmentions-review-12873741)"** **Rating:** 5.0/5.0 stars *— Mario B.* [Read full review](https://www.g2.com/survey_responses/brandmentions-review-12873741) --- **"[Accurate, Fast, and Easy: Brand Mentions Keeps Getting Better](https://www.g2.com/survey_responses/brandmentions-review-12948694)"** **Rating:** 4.5/5.0 stars *— Andrea v.* [Read full review](https://www.g2.com/survey_responses/brandmentions-review-12948694) --- #### What Are G2 Users Discussing About BrandMentions? - [How can I track social media mentions for free?](https://www.g2.com/discussions/how-can-i-track-social-media-mentions-for-free) - [What is Social Mention used for?](https://www.g2.com/discussions/what-is-social-mention-used-for) - [What is BrandMentions?](https://www.g2.com/discussions/what-is-brandmentions) - [How does BrandMentions work?](https://www.g2.com/discussions/how-does-brandmentions-work) ### 10. [Brand24](https://www.g2.com/products/brand24/reviews) Brand24 Brand24 is one of the most advanced social media monitoring tools with AI-powered reports and insights. Thousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors across the web. Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers, and monitor their competition. It's a solid and affordable media monitoring tool to help you manage online reputation, track and assess marketing campaigns, track your competitors, get customer feedback, do social selling and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 351 **How Do G2 Users Rate Brand24?** - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10) - **Social Measurement:** 8.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.4/10 (Category avg: 8.7/10) **Who Is the Company Behind Brand24?** - **Seller:** [Brand24](https://www.g2.com/sellers/brand24) - **Company Website:** https://brand24.com/ - **Year Founded:** 2010 - **HQ Location:** Wrocław, Poland - **Twitter:** @brand24 (23,583 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2890993/ (99 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Marketing Manager, Founder - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 65% Small-Business, 28% Mid-Market #### What Are Brand24's Pros and Cons? **Pros:** - Ease of Use (19 reviews) - Helpful (14 reviews) - Brand Monitoring (12 reviews) - User Interface (11 reviews) - Efficiency (9 reviews) **Cons:** - Filtering Problems (8 reviews) - Limited Features (6 reviews) - Data Inaccuracy (5 reviews) - Irrelevant Content (5 reviews) - Slow Loading (5 reviews) ### What Do G2 Reviewers Say About Brand24? *AI-generated summary from verified user reviews* **Pros:** - Users love the **ease of use** of Brand24, enjoying its intuitive dashboard and real-time tracking features. - Users appreciate the **comprehensive monitoring** capabilities of Brand24, enabling effortless tracking of online mentions and insights. - Users find Brand24's **brand monitoring** invaluable for tracking mentions and engaging in real-time social conversations. - Users appreciate the **intuitive user interface** of Brand24, which enhances their experience with real-time data access. - Users value Brand24's **efficiency** in reporting and real-time monitoring, significantly enhancing their workflow and time management. **Cons:** - Users face inconsistent **filtering issues** that hinder usability and complicate tracking across multiple projects. - Users express frustration over **limited features** , lacking historical data access and customization options for projects. - Users face issues with **data inaccuracy** , as sentiment analysis can misinterpret sarcasm and mixed emotions frequently. - Users note the **presence of irrelevant content** in Brand24, which complicates understanding their online presence. - Users experience **slow loading times** with Brand24, which can hinder their ability to access data quickly. #### What Are Recent G2 Reviews of Brand24? **"[Real-Time Insights with User-Friendly Setup](https://www.g2.com/survey_responses/brand24-review-12533019)"** **Rating:** 5.0/5.0 stars *— Bartłomiej K.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12533019) --- **"[The role of Brand24 as a social listening platform](https://www.g2.com/survey_responses/brand24-review-12964263)"** **Rating:** 5.0/5.0 stars *— Beata R.* [Read full review](https://www.g2.com/survey_responses/brand24-review-12964263) --- ### 11. [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands. **Average Rating:** 4.3/5.0 **Total Reviews:** 725 **How Do G2 Users Rate Qualtrics Customer Experience?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 7.8/10 (Category avg: 8.6/10) - **Brand Monitoring:** 5.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Qualtrics Customer Experience?** - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** https://www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics (42,137 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/314350/ (6,231 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager, Business Data Analyst - **Top Industries:** Information Technology and Services, Higher Education - **Company Size:** 52% Enterprise, 36% Mid-Market #### What Are Qualtrics Customer Experience's Pros and Cons? **Pros:** - Ease of Use (18 reviews) - Analytics (14 reviews) - Helpful (13 reviews) - Insights Generation (9 reviews) - Reporting (9 reviews) **Cons:** - Complexity (7 reviews) - Improvement Needed (7 reviews) - Limited Customization (7 reviews) - Not Intuitive (7 reviews) - Expensive (6 reviews) ### What Do G2 Reviewers Say About Qualtrics Customer Experience? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone. - Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys. - Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures. - Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis. - Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback. **Cons:** - Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities. - Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality. - Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs. - New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging. - Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets. #### What Are Recent G2 Reviews of Qualtrics Customer Experience? **"[Flexible Feedback Tool with Customization Challenges](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)"** **Rating:** 4.0/5.0 stars *— David K.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025) --- **"[Versatile Insights, Needs Better Reports](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)"** **Rating:** 4.5/5.0 stars *— Sandra H.* [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062) --- #### What Are G2 Users Discussing About Qualtrics Customer Experience? - [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for) - [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment - [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment - [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote - [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment ### 12. [Dash Social](https://www.g2.com/products/dash-social/reviews) Dash Social is a social media management platform built for modern marketing teams. It combines social media analytics, influencer marketing, social listening, and social commerce tools to help brands effortlessly plan, publish, measure, and optimize content for the best impact. It delivers brand-specific intelligence that turns social into a driver of market insight, competitive advantage, and revenue growth. Key Features & Benefits: - Brand predictive insights to optimize content and investment decisions - Fully customizable cross-channel social media analytics with actionable data - Campaign reporting across owned, earned, paid, and creator content - In-depth competitive analysis, share of voice, and industry benchmarking - Social listening to track trends, audience sentiment, and brand health - Social media scheduling tool for efficient content planning and publishing - Collaborative social media inbox management to engage audiences across channels - Link-in-bio and UGC galleries to drive sales from social - End-to-end creator discovery, management, and measurement to scale influencer partnerships Trusted by leading consumer brands across retail, beauty, fashion, media, and CPG, Dash Social ensures teams can effectively link social performance to revenue, unify fragmented data into executive-ready insights, and confidently scale their brand reach across markets and channels. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 **How Do G2 Users Rate Dash Social?** - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10) - **Social Measurement:** 10.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 10.0/10 (Category avg: 8.7/10) **Who Is the Company Behind Dash Social?** - **Seller:** [Dash Social](https://www.g2.com/sellers/dash-social) - **Company Website:** https://www.dashsocial.com/ - **Year Founded:** 2013 - **HQ Location:** Halifax, NS - **Twitter:** @DashSocialHQ (1,856 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/dashsocialhq/ (299 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Social Media Coordinator - **Top Industries:** Apparel & Fashion, Cosmetics - **Company Size:** 41% Small-Business, 40% Mid-Market #### What Are Dash Social's Pros and Cons? **Pros:** - Ease of Use (69 reviews) - Analytics Focus (45 reviews) - Analytics (44 reviews) - Social Media Management (42 reviews) - Features (40 reviews) **Cons:** - Instagram Limitations (29 reviews) - Missing Features (27 reviews) - Limited Features (23 reviews) - Social Media Limitations (19 reviews) - Feature Limitations (18 reviews) ### What Do G2 Reviewers Say About Dash Social? *AI-generated summary from verified user reviews* **Pros:** - Users love the **user-friendly design** of Dash Social, praising its inviting interface and easy navigation. - Users appreciate the **analytics focus** of Dash Social, which helps in tracking insights and competitors effectively. - Users value the **robust analytics** of Dash Social, enhancing content performance understanding and marketing strategy effectiveness. - Users love Dash Social for its **intuitive scheduling and analytics** , making social media management effortless and effective. - Users value the **robust analytics and scheduling features** of Dash Social, making marketing campaigns more effective and organized. **Cons:** - Users express frustration over **Instagram limitations** , particularly with auto-posting and tracking engagement for reels. - Users note **missing features** , such as limited integration with certain channels and inadequate Salesforce connectivity. - Users desire more **robust features** in Dash Social, including Reddit integration and enhanced influencer tools. - Users highlight the **API limitations** of Dash Social, impacting scheduling and reporting capabilities for various platforms. - Users feel the **feature limitations** of Dash Social hinder effective scheduling, reporting, and in-depth data insights. #### What Are Recent G2 Reviews of Dash Social? **"[Dash Makes Scheduling Effortless with a Clean UI and Reliable Posting](https://www.g2.com/survey_responses/dash-social-review-12846720)"** **Rating:** 4.0/5.0 stars *— Ryan M.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12846720) --- **"[Streamlined Social Media Scheduling with Powerful Analytics and Insights](https://www.g2.com/survey_responses/dash-social-review-12861498)"** **Rating:** 5.0/5.0 stars *— Veronica G.* [Read full review](https://www.g2.com/survey_responses/dash-social-review-12861498) --- #### What Are G2 Users Discussing About Dash Social? - [What is Dash Hudson used for?](https://www.g2.com/discussions/what-is-dash-hudson-used-for) ### 13. [Onclusive Social](https://www.g2.com/products/onclusive-social/reviews) Onclusive Social is a cutting-edge social media intelligence platform that empowers marketing, PR, and communications teams to turn social media data into strategic insights. Our platform helps organizations make data-driven decisions that elevate their communications strategies and deliver measurable results, with unparalleled coverage across all major social networks, including LinkedIn and TikTok. Onclusive Social delivers the comprehensive social intelligence organizations need to drive business success. Our global presence and complete social media view enable teams to deeply understand brand conversations, analyze sentiment in real-time, and develop impactful strategies that set them apart from competitors. Learn more at https://onclusive.com/what-we-do/monitoring/social-listening/ **Average Rating:** 4.5/5.0 **Total Reviews:** 203 **How Do G2 Users Rate Onclusive Social?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.4/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.9/10 (Category avg: 8.7/10) **Who Is the Company Behind Onclusive Social?** - **Seller:** [Onclusive](https://www.g2.com/sellers/onclusive-2026-07-17) - **Year Founded:** 2002 - **HQ Location:** London, GB - **Twitter:** @Onclusive (3,683 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/onclusive/ (1,089 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 35% Enterprise, 33% Small-Business #### What Are Onclusive Social's Pros and Cons? **Pros:** - Analytics (1 reviews) - Helpful (1 reviews) - Insights (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Difficult Setup (1 reviews) - Difficult Usability (1 reviews) - Lack of Clarity (1 reviews) - Learning Curve (1 reviews) ### What Do G2 Reviewers Say About Onclusive Social? *AI-generated summary from verified user reviews* **Pros:** - Users find the **LinkedIn analytics** of Onclusive Social to be extremely helpful and beneficial for their needs. - Users find the **LinkedIn analytics** of Onclusive Social to be extremely beneficial and insightful for their needs. - Users find **LinkedIn analytics incredibly useful** , greatly enhancing their insights and understanding of social performance. **Cons:** - Users find the **difficult learning** curve of Onclusive Social challenging, especially when setting up queries. - Users find the **difficult setup** of Onclusive Social challenging, impacting their overall experience with the platform. - Users find **difficult usability** with Onclusive Social, particularly struggling with setting up queries effectively. - Users find the **lack of clarity** in Onclusive Social challenging, making setup and navigation cumbersome. - Users find the **learning curve steep** , making it challenging to set up queries effectively on Onclusive Social. #### What Are Recent G2 Reviews of Onclusive Social? **"[Great tool for mid-size and large companies](https://www.g2.com/survey_responses/onclusive-social-review-10241650)"** **Rating:** 4.5/5.0 stars *— Verified User in Consulting* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-10241650) --- **"[Incredibly Useful LinkedIn Analytics](https://www.g2.com/survey_responses/onclusive-social-review-12338444)"** **Rating:** 4.0/5.0 stars *— Verified User in Hospital & Health Care* [Read full review](https://www.g2.com/survey_responses/onclusive-social-review-12338444) --- #### What Are G2 Users Discussing About Onclusive Social? - [What is Digimind Social used for?](https://www.g2.com/discussions/what-is-digimind-social-used-for) ### 14. [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) Talkwalker is the market-leading consumer intelligence company. We bring in data from 30+ social networks, 150 million websites, and 100 data partners for a truly unified view of consumers. Our platform incorporates five products for one seamless experience: Social Listening Social Benchmarking Media Monitoring Customer Feedback Analytics Audience Insights Blue Silk™ AI drives the magic of Talkwalker. It uses our NLP and Generative AI technology to enrich the data, categorize it fast, and surface the most actionable insights. Talkwalker is the platform of choice for over 2,500 brands. Find out more at www.talkwalker.com. **Average Rating:** 4.3/5.0 **Total Reviews:** 126 **How Do G2 Users Rate Talkwalker by Hootsuite?** - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Talkwalker by Hootsuite?** - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite (6,164,377 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/288540/ (1,764 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 39% Small-Business, 34% Mid-Market #### What Are Talkwalker by Hootsuite's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Analytics (1 reviews) - Customization (1 reviews) - Feature Quantity (1 reviews) - Filtering Options (1 reviews) **Cons:** - Platform Limitations (2 reviews) - Complex Features (1 reviews) - Complexity (1 reviews) - Data Inaccuracy (1 reviews) - Difficult Setup (1 reviews) ### What Do G2 Reviewers Say About Talkwalker by Hootsuite? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **fantastic customer support** of Talkwalker, highlighting their engagement and valuable insights during onboarding. - Users appreciate the **valuable insights** from Talkwalker, finding the data engaging and beneficial for understanding digital conversations. - Users appreciate the **high customization** of Talkwalker by Hootsuite, enhancing their experience with tailored features. - Users benefit from the **extensive feature quantity** offered by Talkwalker, enhancing customization and channel coverage. - Users value the **customizable filtering options** in Talkwalker, enhancing their ability to analyze data effectively. **Cons:** - Users experience **platform limitations** such as data caps and editing queries separately from graph views, hindering flexibility. - Users face a **steep learning curve** with Talkwalker, making initial setup and management challenging. - Users face a **steep learning curve** with Talkwalker, making setup and management challenging initially. - Users face **data inaccuracy** issues, leading to frustrations with platform coverage and data limitations. - Users find the **difficult setup** of Talkwalker challenging, requiring time to navigate and learn effectively. #### What Are Recent G2 Reviews of Talkwalker by Hootsuite? **"[Easy to Use with Powerful Cluster Analysis](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)"** **Rating:** 4.5/5.0 stars *— Amber N.* [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299) --- **"[Powerful insights that go beyond traditional listening tools](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)"** **Rating:** 4.0/5.0 stars *— Jennifer D.* [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632) --- #### What Are G2 Users Discussing About Talkwalker by Hootsuite? - [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment - [How do I use Talkwalker alerts?](https://www.g2.com/discussions/how-do-i-use-talkwalker-alerts) - [How do you make a Talkwalker account?](https://www.g2.com/discussions/how-do-you-make-a-talkwalker-account) - [How much does Talkwalker cost?](https://www.g2.com/discussions/how-much-does-talkwalker-cost) - [What is Talkwalker used for?](https://www.g2.com/discussions/what-is-talkwalker-used-for) ### 15. [Oktopost](https://www.g2.com/products/oktopost/reviews) Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Trusted by thousands of marketing professionals at some of the world's leading B2B technology and professional services companies, Oktopost offers a comprehensive suite of solutions for social media publishing, employee advocacy, social analytics, social listening and marketing intelligence, all in one platform. **Average Rating:** 4.4/5.0 **Total Reviews:** 197 **How Do G2 Users Rate Oktopost?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Social Measurement:** 8.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.4/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.7/10 (Category avg: 8.7/10) **Who Is the Company Behind Oktopost?** - **Seller:** [Oktopost](https://www.g2.com/sellers/oktopost) - **Company Website:** https://www.oktopost.com - **Year Founded:** 2013 - **HQ Location:** Ramat Gan, Israel - **Twitter:** @Oktopost (4,069 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/oktopost/ (123 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Mid-Market, 27% Enterprise #### What Are Oktopost's Pros and Cons? **Pros:** - Ease of Use (27 reviews) - Post Scheduling (17 reviews) - Features (15 reviews) - Scheduling (15 reviews) - Analytics (13 reviews) **Cons:** - Improvement Needed (9 reviews) - Missing Features (5 reviews) - Data Inaccuracy (3 reviews) - Inaccurate Analytics (3 reviews) - Limited Analytics (3 reviews) ### What Do G2 Reviewers Say About Oktopost? *AI-generated summary from verified user reviews* **Pros:** - Users find Oktopost exceptionally **easy to use** , streamlining social media scheduling and enhancing employee engagement effortlessly. - Users find Oktopost's **post scheduling** feature seamless, enhancing engagement and offering valuable analytics for strategic insights. - Users appreciate Oktopost's **intuitive interface and comprehensive features** , enhancing social media management and advocacy efforts. - Users appreciate the **easy scheduling** of Oktopost, enhancing social media management and increasing employee engagement effectively. - Users appreciate the **customizable reporting and analytics** of Oktopost, enhancing their data-driven social strategies effectively. **Cons:** - Users note that **improvement is needed** for data accuracy, API limitations, and technical issues impacting usability. - Users express frustration with the **missing features** in Oktopost, particularly ineffective social listening and limited integrations. - Users report **data inaccuracies** and slow responses for fixes, impacting reliability and trust in Oktopost. - Users experience **inaccurate analytics** from Oktopost, leading to discrepancies in data reporting and attribution challenges. - Users experience **limited analytics** with Oktopost, facing inaccurate data and lengthy response times for issues. #### What Are Recent G2 Reviews of Oktopost? **"[Excellent team collaboration with powerful social BI reporting](https://www.g2.com/survey_responses/oktopost-review-13058913)"** **Rating:** 4.5/5.0 stars *— Laurel B.* [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058913) --- **"[Oktopost Saves Time with Calendar View, SocialBI Insights, and Advocacy Tools](https://www.g2.com/survey_responses/oktopost-review-13058845)"** **Rating:** 4.5/5.0 stars *— Jessica H.* [Read full review](https://www.g2.com/survey_responses/oktopost-review-13058845) --- ### 16. [NewsWhip](https://www.g2.com/products/newswhip/reviews) NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities, predictive analytics, and innovative AI technology, NewsWhip empowers brands and publishers to stay informed about emerging stories and trends as they unfold across various platforms. This tool is particularly valuable for organizations that need to navigate the fast-paced landscape of news and social media, ensuring they can respond effectively to shifting narratives. The target audience for NewsWhip includes global brands, media organizations, and publishers who require timely and accurate information to inform their strategies. Major companies like Google and Nissan, as well as prominent newsrooms such as Reuters and The Associated Press, utilize NewsWhip to enhance their editorial strategies and risk management efforts. By providing a comprehensive view of what is happening in real-time, NewsWhip enables these organizations to cut through the noise and focus on the stories that matter most to their audiences. Key features of NewsWhip include its lightning-fast monitoring system, which tracks news and social media activity across a wide range of platforms. This feature allows users to identify rising narratives and gauge public sentiment, providing a clear picture of how stories are evolving. Additionally, the platform's predictive analytics capabilities help users anticipate the potential impact of these narratives, allowing for proactive decision-making. The introduction of AI Agents, which function as embedded analysts, further enhances the platform's utility by offering actionable insights and recommendations tailored to specific situations. By utilizing NewsWhip, organizations can significantly improve their response times to emerging stories, ensuring they remain relevant in a rapidly changing media environment. The ability to track momentum and understand audience engagement with specific narratives allows brands and publishers to craft timely and impactful content. This not only aids in risk mitigation but also enhances overall editorial strategy, enabling users to make informed decisions that resonate with their target audiences. NewsWhip stands out in the media intelligence category by combining cutting-edge technology with a user-friendly interface, making it an essential tool for anyone looking to navigate the complexities of today's news landscape. **Average Rating:** 4.5/5.0 **Total Reviews:** 76 **How Do G2 Users Rate NewsWhip?** - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.4/10 (Category avg: 8.7/10) **Who Is the Company Behind NewsWhip?** - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** https://sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial (116,252 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1175268/ (1,767 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 39% Mid-Market, 36% Enterprise #### What Are Recent G2 Reviews of NewsWhip? **"[Intuitive Dashboards & Easy Setup for Social Monitoring](https://www.g2.com/survey_responses/newswhip-review-12634141)"** **Rating:** 4.0/5.0 stars *— George D.* [Read full review](https://www.g2.com/survey_responses/newswhip-review-12634141) --- **"[Good job!](https://www.g2.com/survey_responses/newswhip-review-8383590)"** **Rating:** 4.0/5.0 stars *— Verified User in Marketing and Advertising* [Read full review](https://www.g2.com/survey_responses/newswhip-review-8383590) --- #### What Are G2 Users Discussing About NewsWhip? - [What is NewsWhip used for?](https://www.g2.com/discussions/what-is-newswhip-used-for) ### 17. [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 296 **How Do G2 Users Rate YouScan?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 9.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.5/10 (Category avg: 8.7/10) **Who Is the Company Behind YouScan?** - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** https://www.youscan.io/en - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan_io (441 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/525639/ (96 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 48% Small-Business, 35% Mid-Market #### What Are YouScan's Pros and Cons? **Pros:** - Customer Support (47 reviews) - Helpful (45 reviews) - Ease of Use (41 reviews) - Analytics (30 reviews) - Social Listening (30 reviews) **Cons:** - Learning Curve (19 reviews) - Difficult Learning (13 reviews) - Slow Performance (13 reviews) - Limited Features (11 reviews) - Data Inaccuracy (9 reviews) ### What Do G2 Reviewers Say About YouScan? *AI-generated summary from verified user reviews* **Pros:** - Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences. - Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience. - Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support. - Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently. - Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement. **Cons:** - Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt. - Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively. - Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability. - Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities. - Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively. #### What Are Recent G2 Reviews of YouScan? **"[YouScan Is Essential for TikTok Listening—and Valuable Across Platforms](https://www.g2.com/survey_responses/youscan-review-12791704)"** **Rating:** 4.5/5.0 stars *— Jack F.* [Read full review](https://www.g2.com/survey_responses/youscan-review-12791704) --- **"[Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support](https://www.g2.com/survey_responses/youscan-review-12851551)"** **Rating:** 4.5/5.0 stars *— bizinside .* [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) --- #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### 18. [Mention](https://www.g2.com/products/mention/reviews) Founded in 2012 in Paris, Mention is a real-time Media Monitoring and Social Listening solution for SMB's and Enterprises that operates in more than 125 countries. By offering a robust set of tools at an affordable rate, we help thousands of businesses optimize their monitoring and listening efforts while ensuring the best return on investment. With more than a billion sources crawled on the web (news, forums, review sites, websites...) and social networks (Linkedin, Twitter, Facebook, Tiktok...), we enable thousands of customers to be alerted as soon as a topic of interest is mentioned online. Whether you want to identify what's being said about your brand or your product to improve your reputation, monitor and strengthen your market position by analyzing your competitors' every move, or identify movements in your market, Mention will be there to support you! Start your 14-day free trial or talk to our experts by booking a demo! **Average Rating:** 4.3/5.0 **Total Reviews:** 436 **How Do G2 Users Rate Mention?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10) - **Social Measurement:** 8.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.8/10 (Category avg: 8.7/10) **Who Is the Company Behind Mention?** - **Seller:** [Mention](https://www.g2.com/sellers/mention-56eaed5e-a8dc-4c92-96c4-b7d893e09357) - **Year Founded:** 2012 - **HQ Location:** Paris - **Twitter:** @mention (21,128 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/2541908/ (680 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** CEO, Founder - **Top Industries:** Internet, Marketing and Advertising - **Company Size:** 62% Small-Business, 27% Mid-Market #### What Are Mention's Pros and Cons? **Pros:** - Brand Monitoring (2 reviews) - Ease of Use (2 reviews) - Time-saving (2 reviews) - Analytics (1 reviews) - Analytics Focus (1 reviews) **Cons:** - AI Limitations (1 reviews) - Complexity (1 reviews) - Complex Usage (1 reviews) - Data Inaccuracy (1 reviews) - Expensive (1 reviews) ### What Do G2 Reviewers Say About Mention? *AI-generated summary from verified user reviews* **Pros:** - Users value the **real-time alerts** from Mention, significantly enhancing their ability to monitor brand and media presence promptly. - Users find Mention's **ease of use** impressive, simplifying brand monitoring with intuitive features and quick setup. - Users value the **time-saving features** of Mention, enabling quick reactions to trends and streamlined brand monitoring. - Users value the **real-time analytics** of Mention, making brand monitoring and trend reaction efficient and effortless. - Users value the **superior analytics** of Mention, which enhance their monitoring efficiency and responsiveness to brand conversations. **Cons:** - Users find the **complex interface and inaccurate sentiment analysis** challenging, making the experience less user-friendly. - Users find the **complexity of the interface** challenging initially, with setup and accuracy concerns affecting usability. - Users find the **complex usage** challenging, especially with alert setup and varying accuracy in sentiment analysis. - Users report **data inaccuracy** in sentiment analysis, complicating the reliability of insights and overall experience. - Users find the **pricing too high** for small teams, which can limit accessibility and usage. #### What Are Recent G2 Reviews of Mention? **"[Fulfils our requirements comfortably](https://www.g2.com/survey_responses/mention-review-10910043)"** **Rating:** 5.0/5.0 stars *— Verified User in Computer & Network Security* [Read full review](https://www.g2.com/survey_responses/mention-review-10910043) --- **"[Real-Time Monitoring with Some Learning Curve](https://www.g2.com/survey_responses/mention-review-12224620)"** **Rating:** 4.5/5.0 stars *— Bhavesh .* [Read full review](https://www.g2.com/survey_responses/mention-review-12224620) --- #### What Are G2 Users Discussing About Mention? - [What is Mention used for?](https://www.g2.com/discussions/what-is-mention-used-for) - 1 comment ### 19. [Pulsar Platform](https://www.g2.com/products/pulsar-platform/reviews) Pulsar is the AI platform for Audience and Social Intelligence. Pulsar's products power real-time, data-driven decisions in critical marketing, insights and comms functions of global enterprise companies, governments, and agency groups. Products include Pulsar TRAC for social listening and advanced audience segmentation, Pulsar CORE for owned-channel performance tracking and benchmarking, Narratives AI for tracking public opinion trends, Pulsar CLEAR for advertising compliance and Pulsar Crisis Oracle for brand crisis monitoring. Unlike traditional social listening tools that focus on keyword volume, Pulsar uses vertical-specific AI and network analysis to identify the specific communities driving online conversations. Pulsar is primarily used for brand tracking, trend spotting/analysis/discovery, campaign measurement, narrative analysis and detection, reputation intelligence, brand crisis monitoring, customer experience, competitive intelligence, and product and marketing innovation. Pulsar collects social, search, news media and web data from 195 countries, detecting and understanding sentiment, topics and emotions in all languages. Beyond national and language coverage, Pulsar collects territory-specific data sources including VK, Naver, and Chinese data sources (Weibo, Little Red Book, Wechat, Baidu). **Average Rating:** 4.3/5.0 **Total Reviews:** 91 **How Do G2 Users Rate Pulsar Platform?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.5/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.2/10 (Category avg: 8.7/10) **Who Is the Company Behind Pulsar Platform?** - **Seller:** [Pulsar Platform](https://www.g2.com/sellers/pulsar-platform) - **HQ Location:** London, United Kingdom - **Twitter:** @PulsarPlatform (9,686 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/5064086/ (158 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 39% Mid-Market, 32% Small-Business #### What Are Pulsar Platform's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Ease of Use (2 reviews) - Helpful (2 reviews) - Analytics (1 reviews) - Audience Analysis (1 reviews) **Cons:** - Data Inaccuracy (1 reviews) - Data Incompleteness (1 reviews) - Filtering Issues (1 reviews) - Filtering Problems (1 reviews) - Inaccurate Data (1 reviews) ### What Do G2 Reviewers Say About Pulsar Platform? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **exceptional customer support** of Pulsar Platform, which greatly enhances user experience and project success. - Users find Pulsar Platform **exceptionally user-friendly** , benefiting from valuable insights and supportive team guidance. - Users find the **exceptionally helpful team** at Pulsar invaluable for enhancing audience understanding and project success. - Users value the **comprehensive analytics** of Pulsar Platform, enhancing audience understanding beyond traditional research methods. - Users find **Pulsar Platform invaluable** for deep audience insights and seamless integration with their reporting tools. **Cons:** - Users find the **heavy reliance on X data** challenging, leading to frustrations and complications in their experience. - Users express frustration with the **heavy reliance on incomplete data** , which complicates their experience with the Pulsar Platform. - Users are frustrated by the **lack of geo-filtering** for Reddit data, limiting relevance for specific audiences. - Users find the inability to **geo-filter Reddit data** frustrating, affecting their audience targeting in specific markets. - Users find the heavy reliance on X data a **painpoint** , which can lead to inaccuracies in relevant information. #### What Are Recent G2 Reviews of Pulsar Platform? **"[Precise Boolean Filtering with Impressively Broad Source Coverage](https://www.g2.com/survey_responses/pulsar-platform-review-12932992)"** **Rating:** 4.5/5.0 stars *— Kevin M.* [Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-12932992) --- **"[Emotion Analysis, Media Success, Strategy, and Support That Goes Above](https://www.g2.com/survey_responses/pulsar-platform-review-13068146)"** **Rating:** 5.0/5.0 stars *— Margaret G.* [Read full review](https://www.g2.com/survey_responses/pulsar-platform-review-13068146) --- #### What Are G2 Users Discussing About Pulsar Platform? - [What is Pulsar Platform used for?](https://www.g2.com/discussions/what-is-pulsar-platform-used-for) ### 20. [Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews) Sprinklr Insights is an AI-powered consumer and brand intelligence platform for Enterprises that need to listen to and understand their customers, market and competitors to manage their reputation, drive better customer experiences and take data-led decisions. Sprinklr Insights supports an industry-leading number of channels and data sources, delivers actionable insights in real-time across areas like marketing, sales, product development, strategy and operations, is customized to business and vertical-specific use cases and is powered by patented deep learning capabilities. **Average Rating:** 4.3/5.0 **Total Reviews:** 100 **How Do G2 Users Rate Sprinklr Insights?** - **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.9/10) - **Social Measurement:** 8.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.7/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.5/10 (Category avg: 8.7/10) **Who Is the Company Behind Sprinklr Insights?** - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr (38,047 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/399351/ (4,380 employees on LinkedIn®) - **Ownership:** NYSE: CXM **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 49% Enterprise, 26% Mid-Market #### What Are Sprinklr Insights's Pros and Cons? **Pros:** - Artificial Intelligence (4 reviews) - Helpful (4 reviews) - AI Assistant (3 reviews) - AI Features (3 reviews) - Analytics (3 reviews) **Cons:** - Learning Curve (4 reviews) - Improvement Needed (2 reviews) - Intuitiveness Issue (2 reviews) - Learning Difficulty (2 reviews) - Limited Customization (2 reviews) ### What Do G2 Reviewers Say About Sprinklr Insights? *AI-generated summary from verified user reviews* **Pros:** - Users enjoy the **AI-powered analytics** of Sprinklr Insights, which enhance their social listening and trend analysis capabilities. - Users appreciate the **powerful social listening and analytics capabilities** of Sprinklr Insights, enhancing their insights-gathering experience. - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and real-time activity monitoring. - Users appreciate the **AI-driven insights** of Sprinklr Insights, enhancing analytics and facilitating real-time decision-making. - Users appreciate the **powerful social listening and AI-driven analytics** of Sprinklr Insights, enhancing brand sentiment analysis. **Cons:** - Users find the **learning curve steep** with Sprinklr Insights, complicating initial setup and understanding of its many features. - Users find that **improvement is needed** in user-friendliness and features compared to competitors, making initial use challenging. - Users find the **intuitiveness issue** with Sprinklr Insights challenging, making initial use overwhelming for new team members. - Users find the **learning difficulty** with Sprinklr Insights to be quite steep, making it challenging for new team members. - Users find the **limited customization options** challenging, often requiring retraining for effective use of Sprinklr Insights. #### What Are Recent G2 Reviews of Sprinklr Insights? **"[Really helpful to understand users, but experience can be improved](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702)"** **Rating:** 4.0/5.0 stars *— Verified User in Pharmaceuticals* [Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-11373702) --- **"[Easy to use and fast](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976)"** **Rating:** 5.0/5.0 stars *— Luis Felippe R.* [Read full review](https://www.g2.com/survey_responses/sprinklr-insights-review-10853976) --- #### What Are G2 Users Discussing About Sprinklr Insights? - [What are the benefits and challenges of using Sprinklr Insights for social media analytics?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-sprinklr-insights-for-social-media-analytics) - [What is Sprinklr Modern Research used for?](https://www.g2.com/discussions/what-is-sprinklr-modern-research-used-for) ### 21. [Locobuzz](https://www.g2.com/products/locobuzz/reviews) Locobuzz is an AI-powered customer experience platform that helps brands manage their digital presence and customer interactions across multiple channels. It enables businesses to monitor social media, news, and online conversations in real time, respond to customer queries through a unified dashboard, and analyze sentiment and trends using advanced analytics. The platform also supports content publishing, workflow automation, and AI-driven response suggestions. By centralizing engagement, insights, and support, Locobuzz helps organizations improve response efficiency, strengthen brand reputation, and make data-driven decisions to enhance overall customer satisfaction and business performance. **Average Rating:** 4.3/5.0 **Total Reviews:** 120 **How Do G2 Users Rate Locobuzz?** - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10) - **Social Measurement:** 8.1/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Locobuzz?** - **Seller:** [Locobuzz Solutions Pvt Ltd](https://www.g2.com/sellers/locobuzz-solutions-pvt-ltd) - **Year Founded:** 2015 - **HQ Location:** Mumbai, IN - **Twitter:** @Locobuzz_India (67 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/locobuzz/ (297 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 38% Small-Business, 37% Mid-Market #### What Are Locobuzz's Pros and Cons? **Pros:** - Ease of Use (22 reviews) - Helpful (21 reviews) - Features (18 reviews) - Efficiency (13 reviews) - Customer Support (12 reviews) **Cons:** - Slow Loading (7 reviews) - Improvement Needed (5 reviews) - Limited Features (5 reviews) - Login Issues (5 reviews) - Performance Issues (5 reviews) ### What Do G2 Reviewers Say About Locobuzz? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Locobuzz, aided by its intuitive CRM and supportive team. - Users commend Locobuzz for its **helpful features** , enhancing user experience with quick insights and excellent support. - Users commend Locobuzz for its **powerful AI-enabled features** that enhance social media listening and reporting capabilities. - Users appreciate the **efficiency** of Locobuzz, praising its user-friendly interface and seamless workflow automation for complex tasks. - Users commend Locobuzz for its **excellent customer support** , featuring responsive teams and effective training that enhance user experience. **Cons:** - Users express frustration with the **slow loading** times of Locobuzz, leading to performance issues during use. - Users feel that **improvement is needed** in dashboard customization and AI features to enhance overall performance. - Users find the **limited features** of Locobuzz lacking depth, affecting usability and overall experience. - Users often face **login issues** and auto logouts, which can lead to frustration and delays in their workflow. - Users report **performance issues** including lag and slow portal response times, affecting their overall experience. #### What Are Recent G2 Reviews of Locobuzz? **"[Streamlined Customer Service Experience Efficient, and Reliable](https://www.g2.com/survey_responses/locobuzz-review-13048369)"** **Rating:** 5.0/5.0 stars *— Aaysha Aasmin K.* [Read full review](https://www.g2.com/survey_responses/locobuzz-review-13048369) --- **"[Effortless Feedback Management & Superior Support](https://www.g2.com/survey_responses/locobuzz-review-12917162)"** **Rating:** 4.0/5.0 stars *— Parvati P.* [Read full review](https://www.g2.com/survey_responses/locobuzz-review-12917162) --- #### What Are G2 Users Discussing About Locobuzz? - [What is Locobuzz used for?](https://www.g2.com/discussions/what-is-locobuzz-used-for) - 1 comment ### 22. [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. **Average Rating:** 4.4/5.0 **Total Reviews:** 373 **How Do G2 Users Rate Emplifi?** - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Social Measurement:** 8.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Emplifi?** - **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2) - **HQ Location:** Columbus , US - **LinkedIn® Page:** https://www.linkedin.com/company/emplifi/ (547 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Mid-Market, 31% Enterprise #### What Are Emplifi's Pros and Cons? **Pros:** - Ease of Use (49 reviews) - Social Media Management (48 reviews) - Analytics (38 reviews) - Analytics Focus (34 reviews) - Features (23 reviews) **Cons:** - Missing Features (25 reviews) - Technical Issues (18 reviews) - Feature Limitations (15 reviews) - Improvement Needed (12 reviews) - Lack of Features (12 reviews) ### What Do G2 Reviewers Say About Emplifi? *AI-generated summary from verified user reviews* **Pros:** - Users appreciate the **ease of use** of Emplifi, enabling seamless collaboration and efficient social media management. - Users value the **comprehensive social media management features** of Emplifi, enhancing teamwork and analytics across platforms. - Users value the **easy access to social media analytics** , enabling effective monitoring of campaign performance and engagement. - Users value the **analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance. - Users value the **intuitive features** of Emplifi, which effectively support community management and social media analytics. **Cons:** - Users note **missing features** in Emplifi, particularly the lack of Excel downloads and limited functionality in analytics. - Users report **technical issues** with Emplifi, citing glitches and inconsistent support that disrupt workflows and stability. - Users find **feature limitations** in Emplifi, noting a lack of essential capabilities for data analysis and insights. - Users feel there is **improvement needed** in features like data download and the effectiveness of the inspiration tab. - Users note a **lack of features** in Emplifi, particularly for analytics and platform-specific insights. #### What Are Recent G2 Reviews of Emplifi? **"[Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless](https://www.g2.com/survey_responses/emplifi-review-12624587)"** **Rating:** 4.5/5.0 stars *— Mel H.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587) --- **"[Evolving, User-Friendly Suite with Responsive Implementation Support](https://www.g2.com/survey_responses/emplifi-review-12580996)"** **Rating:** 4.5/5.0 stars *— John M. C.* [Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996) --- #### What Are G2 Users Discussing About Emplifi? - [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for) - [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for) - [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment - [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free) - [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software) ### 23. [Eclincher](https://www.g2.com/products/eclincher/reviews) Eclincher is an AI-powered social media management, brand monitoring, and local SEO tools. Some of Eclincher’s main features include an AI publishing agent, post scheduling, a visual calendar, a unified social inbox, an AI auto-reply agent, web and social monitoring, smart queue auto-publishing, topic-suggested content, advanced live analytics with drag-and-drop customization, post approval, and team collaboration. Ranked #1 for ROI in social media management, eclincher integrates with Facebook, Instagram, X, LinkedIn, Google Business, YouTube, TikTok, Threads, Pinterest, Reddit, and more, boosting local SEO rankings and performance tracking. Eclincher is the ideal solution for managing multiple accounts, tracking performance, and optimizing digital presence. Key Features: - Publishing and Scheduling: Effortlessly plan, schedule, and automate publishing posts with AI agent, visual content calendar and customizable automation queues to streamline workflows. - Unified Social Inbox: Centralize and manage all messages, comments, reviews, and mentions in one place, ensuring no customer interaction is overlooked. Save time with AI Auto Reply agent to do the work for you. - Social Listening: Monitor brand mentions, keywords, hashtags, and industry trends to gain valuable insights and stay ahead of the competition. - Brand Monitoring: Track your brand’s reputation and online presence to understand customer perceptions and address feedback effectively. - Analytics and Reporting: Leverage in-depth analytics and create detailed, customizable reports to measure performance and refine your strategy. - Local Listings Management: Ensure accurate and consistent business information across directories to boost local SEO rankings and online trust. - Local SEO: Enhance your local visibility by optimizing keywords, business profiles, and content to reach your target audience effectively. Eclincher is designed for businesses of all sizes, making it easy to connect with audiences and thrive in the ever-evolving digital landscape. **Average Rating:** 4.6/5.0 **Total Reviews:** 437 **How Do G2 Users Rate Eclincher?** - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Social Measurement:** 9.0/10 (Category avg: 8.6/10) - **Social Reporting:** 9.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.6/10 (Category avg: 8.7/10) **Who Is the Company Behind Eclincher?** - **Seller:** [Eclincher](https://www.g2.com/sellers/eclincher) - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @eClincher (10,947 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/3038721/ (47 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Community Manager, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 78% Small-Business, 16% Mid-Market #### What Are Eclincher's Pros and Cons? **Cons:** - Cost (1 reviews) - Expensive (1 reviews) - High Pricing (1 reviews) ### What Do G2 Reviewers Say About Eclincher? *AI-generated summary from verified user reviews* **Cons:** - Users feel the **cost of Eclincher is high** compared to other programs offering similar features at lower prices. - Users feel that Eclincher's pricing is **expensive** compared to other similar tools available at lower costs. - Users find Eclincher's pricing to be **excessively high** compared to similar programs with lower costs. #### What Are Recent G2 Reviews of Eclincher? **"[AN AMAZING TOOL AND TEAM](https://www.g2.com/survey_responses/eclincher-review-9559093)"** **Rating:** 5.0/5.0 stars *— Carlos F.* [Read full review](https://www.g2.com/survey_responses/eclincher-review-9559093) --- **"[Efficiency and Exceptional Customer Service](https://www.g2.com/survey_responses/eclincher-review-12210035)"** **Rating:** 5.0/5.0 stars *— Marc-André D.* [Read full review](https://www.g2.com/survey_responses/eclincher-review-12210035) --- #### What Are G2 Users Discussing About Eclincher? - [What is eclincher used for?](https://www.g2.com/discussions/what-is-eclincher-used-for) ### 24. [Infegy Starscape](https://www.g2.com/products/infegy-starscape/reviews) Infegy Starscape is a cutting-edge social analytics platform that transforms how businesses understand their audiences through advanced social listening technology. Designed for marketers, researchers, and agencies who need rapid, data-driven consumer insights, Starscape delivers lightning-fast analysis of social media conversations across all major public platforms. Unparalleled Social Listening Capabilities At the heart of Starscape is sophisticated AI technology that goes far beyond basic social analytics. The platform leverages over a decade of natural language processing expertise to provide nuanced sentiment analysis that captures the true meaning behind consumer conversations. With advanced emotion detection, brands can identify feelings such as joy, love, and disgust, gaining deeper consumer insights into what truly drives their audience. Lightning-Fast Social Analytics Time is critical in today's fast-paced digital landscape. Infegy Starscape delivers instant access to social listening data—your most important searches are available on day one, with complex queries returning results in seconds rather than weeks. This speed advantage enables teams to respond quickly to emerging trends, competitive threats, and shifting consumer sentiment. Comprehensive Consumer Insights Starscape's social analytics engine provides extensive coverage with 17+ years of historical data, ensuring you never miss critical patterns in consumer behavior. The platform's entity recognition effortlessly tracks brands and individuals, while theme identification pinpoints purchase intent, churn risk, and other crucial conversational patterns. GDPR and HIPAA compliance ensure your social listening efforts meet regulatory requirements. Actionable Intelligence for Every Team Whether you're conducting market research, managing brand reputation, or analyzing competitive intelligence, Starscape's trustworthy generative AI delivers actionable summaries, audience personas, and reports you can confidently use for business decisions. Customizable dashboards, reusable templates, and white-label reporting options make it easy to share consumer insights across your organization or with clients. Transform your approach to social listening and unlock the consumer insights that drive growth. Infegy Starscape combines superior data quality, advanced social analytics, and AI-powered intelligence to help you make faster, smarter decisions based on a real-time understanding of your audience. **Average Rating:** 4.5/5.0 **Total Reviews:** 211 **How Do G2 Users Rate Infegy Starscape?** - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 8.5/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind Infegy Starscape?** - **Seller:** [Infegy](https://www.g2.com/sellers/infegy) - **Company Website:** https://infegy.com - **Year Founded:** 2006 - **HQ Location:** Kansas City, MO - **Twitter:** @Infegy (3,585 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/428346/ (25 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Senior Strategist - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 46% Mid-Market, 34% Small-Business #### What Are Infegy Starscape's Pros and Cons? **Pros:** - Ease of Use (9 reviews) - Customer Support (5 reviews) - Helpful (5 reviews) - Artificial Intelligence (4 reviews) - User Interface (4 reviews) **Cons:** - Learning Curve (5 reviews) - Dashboard Issues (2 reviews) - Dashboard Limitations (2 reviews) - Limited Social Listening (2 reviews) - Missing Features (2 reviews) ### What Do G2 Reviewers Say About Infegy Starscape? *AI-generated summary from verified user reviews* **Pros:** - Users value the **ease of use** of Infegy Starscape, finding it efficient for quick access to essential information. - Users commend the **responsive customer support** from Infegy Starscape, ensuring quick assistance and optimal results. - Users find Infegy Starscape a **super helpful and powerful tool** , enhancing client deliverables with insightful audience data. - Users value the **AI summaries and query writing tool** in Infegy Starscape for saving time and enhancing insights. - Users appreciate the **user-friendly interface** of Infegy Starscape, which simplifies navigation and enhances their data experience. **Cons:** - Users note a **steep learning curve** with Infegy Starscape, requiring time and effort to master its features. - Users experience **dashboard issues** with missing widgets and glitches, complicating the overall data visualization process. - Users find that the **dashboard limitations** hinder usability, with missing widgets and a complex setup process. - Users find **limited social listening** capabilities hinder the extraction of meaningful insights from overwhelming, irrelevant content. - Users express concern over **missing features** like the dictionary and specific widgets, affecting data visualization and sentiment analysis. #### What Are Recent G2 Reviews of Infegy Starscape? **"[Powerful Social Insights with Deep Historical Trend Tracking](https://www.g2.com/survey_responses/infegy-starscape-review-12255074)"** **Rating:** 4.0/5.0 stars *— Ravinder k.* [Read full review](https://www.g2.com/survey_responses/infegy-starscape-review-12255074) --- **"[Sr Data Analyst](https://www.g2.com/survey_responses/infegy-starscape-review-8577268)"** **Rating:** 5.0/5.0 stars *— Martin T.* [Read full review](https://www.g2.com/survey_responses/infegy-starscape-review-8577268) --- #### What Are G2 Users Discussing About Infegy Starscape? - [What does Infegy Atlas do?](https://www.g2.com/discussions/what-does-infegy-atlas-do) - [What is the use of Infegy Atlas?](https://www.g2.com/discussions/what-is-the-use-of-infegy-atlas) - [What does Infegy do?](https://www.g2.com/discussions/what-does-infegy-do) - 1 comment - [How much does infegy cost?](https://www.g2.com/discussions/how-much-does-infegy-cost) ### 25. [NUVI](https://www.g2.com/products/nuvi/reviews) Nuvi is a social analytics and customer experience management platform built on a proprietary language engine which listens with industry-leading accuracy. Nuvi helps you listen, plan, publish, engage, analyze, locate, review, and capture your way to better customer experiences. **Average Rating:** 4.2/5.0 **Total Reviews:** 127 **How Do G2 Users Rate NUVI?** - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Social Measurement:** 8.0/10 (Category avg: 8.6/10) - **Social Reporting:** 8.4/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) **Who Is the Company Behind NUVI?** - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation_Com (10,930 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/1579888/ (707 employees on LinkedIn®) **Who Uses This Product?** - **Who Uses This:** Social Media Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 57% Small-Business, 34% Mid-Market #### What Are Recent G2 Reviews of NUVI? **"[social listening](https://www.g2.com/survey_responses/nuvi-review-8159700)"** **Rating:** 5.0/5.0 stars *— Verified User in Internet* [Read full review](https://www.g2.com/survey_responses/nuvi-review-8159700) --- **"[Exceptional Reporting Features](https://www.g2.com/survey_responses/nuvi-review-8231808)"** **Rating:** 5.0/5.0 stars *— Matthew D.* [Read full review](https://www.g2.com/survey_responses/nuvi-review-8231808) --- #### What Are G2 Users Discussing About NUVI? - [What is NUVI used for?](https://www.g2.com/discussions/what-is-nuvi-used-for) ## What Is Social Media Listening Tools? [Social Media Marketing Software](https://www.g2.com/categories/social-media-marketing) ## What Software Categories Are Similar to Social Media Listening Tools? - [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt) - [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics) - [Media Monitoring Software](https://www.g2.com/categories/media-monitoring) --- ## How Do You Choose the Right Social Media Listening Tools? ### What You Should Know About Social Media Monitoring Tools ### What are Social Media Monitoring Tools? Social media monitoring tools are often a company's main platform for consumer engagement and customer insights. How a company interacts with its customers speaks volumes about whether it values what its consumers want and how much it is willing to improve its product offerings and campaign messages to cater to those consumers. Using social media monitoring as a form of social listening can also help give provide a company with valuable customer insights that will help identify trends, track competitors, and understand customer sentiment. Social media monitoring benefits include: Key Benefits of Social Media Monitoring Tools - Monitoring accounts on various social media platforms - Quickly receiving alerts of customer criticism or complaints - Tracking brand competition - Monitoring your social media reputation and presence in real time - Gaining insights on the effectiveness of your social media approach ### Why Use Social Media Monitoring Tools? **Revenue –** Social media monitoring can generate more revenue for your company. Understanding how consumers interact with your social media posts can clue your business in on what to do to grow your audience, which translates to more subscribers and, therefore more revenue for your business. **Customer Loyalty –** Beyond growing your customer base, social media monitoring is also a great tool to manage the customers that you already have. Brand loyalty can be earned from customers if you engage with them on a more personal level, answer any concerns that they might have, and improve your product based on the feedback provided through social media. **Competitor Insights –** Social media monitoring can give your business insight into how your competitors are performing. Consumers that may be responding negatively to your competitor's offerings can be used to promote your own marketing campaigns and how your product offerings outperform the competition. **Brand Presence –** One of the greatest benefits of social media monitoring tools is the ability to produce in-depth reports on brand presence. With social media monitoring, you can produce reports with easy-to-understand datasets. Competitive reporting is key to understanding the effectiveness of social media marketing campaigns and the underlying flaws that may be present. Remedying issues and capitalizing on effective methodologies can do wonders for a brand’s presence across social networks. ### Who Uses Social Media Monitoring Tools? **Marketing –** Social media monitoring tools allow marketers to personalize content to specific users or demographics and identify thought leaders or influencers. Social media monitoring software can help marketing teams respond to social network mentions and facilitate customer engagement. Furthermore, user mentions such as asking for assistance or complimenting a product can be captured and used for future campaigns to demonstrate satisfaction and dedication. Engagement with these users across various social networks may also lead to increased traffic and customer engagement. **Customer Service Teams –** Customer service teams use social media monitoring tools to listen to customer complaints or answer any concerns they might have. They can respond to positive or negative mentions in order to mitigate escalations in customer frustration and keep the customer base happy. **Public Relations Teams –** Outreach and public relations teams monitor social media to identify whether they need to publicly respond to a major customer concern. If your company is being viewed negatively because of a major misstep, then PR can respond with a company-wide message and answer customer concerns in a succinct message. ### Kinds of Social Media Monitoring Tools **Review Aggregator Tools –** These types of social monitoring tools aggregate all of your business’ online reviews in one organized list. This helps your business easily identify negative customer reviews and whether the issue can be quickly mitigated. Responding quickly to negative reviews can be the difference between retaining a customer and losing them to your competitors. **Lead Generation Tools –** These types of social media monitoring tools allow you to pick up on leads via social media interactions. Lead generation tools have features that filter social mentions, whether they be negative, positive, or neutral. Lead generation tools also allow you to see who is talking about your product the most. You can then mark these people as leads and interact with them directly to convert them into customers. More leads via social media mean more revenue for your business. **Social Mention Tools —** Social media monitoring tools specializing in social mentions help you determine how often your brand is being mentioned. These tools can filter what type of social media platforms you would like to monitor, the sentiment of the mentions, social mention demographics, etc. Monitoring social mentions can show who is talking about your product and what they are saying about it. This can directly influence your marketing and outreach teams’ successes. They can use social mentions to tailor their future efforts to correlate with what people want and discover what demographics your company should focus on. ### Social Media Monitoring Tools Features **Cross-Channel Monitoring –** Cross-channel monitoring features allow you to simultaneously track activity from your accounts across various social media channels. This centralizes data collection and tracking and improves the efficiency of social media monitoring. If your company has many social media accounts, utilizing cross-channel monitoring features can help you easily manage them. Listening to users across all networks will paint an accurate picture of how they perceive your social media posts and brand. **Analytics –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) tools typically offer features that help analyze the trends you observe and search efficiently for data. These tools allow you to optimize internet searches to find facts faster. Some products can create reports that visualize data, making it easier to analyze results and measure the effectiveness of your social media strategies. **Social Reporting –** Social reporting allows your company to access custom reports and dashboards to measure social activity and engagement opportunities. It also allows users to export data and graphs into PowerPoint, Excel, and other useful data-reporting programs. This feature provides great visuals for you to present data in meetings. **Sentiment Scoring –** Sentiment scoring determines whether social mentions of your brand are positive, negative, or neutral. This feature helps you monitor whether certain products are performing well and if marketing changes need to be made to keep customers happy. **Influencer Identification –** Influencer identification helps identify who is talking about your brand along with their influence over social communities. This feature can help bolster your company’s reputation by having popular social media bloggers feature your brand on their own social media accounts. **Publishing –** Most social media monitoring software offers a publishing feature that allows users to auto-schedule social media posts. Users can schedule posts for months into the future, which can save your company plenty of time. Publishing features also automatically post blogs from your website onto social media. This is a great way to bolster the views on your blogs and generate more traffic back to your website. ### Trends Related to Social Media Monitoring Tools **Finding Brand Influencers —** Some social media monitoring tools can identify the most important and influential people who are interacting with your brand. New tools feature built-in algorithms that assign scores to people who interact with your brand to quickly identify who has a high influence in the social media world. This can be very helpful in boosting your brand recognition. For example, if your brand fits within the restaurant industry, then you may be able to easily identify top food critics and have them review your restaurant to boost your popularity. **Real-Time Tracking –** A new trend in social media monitoring tools is providing real-time analytics to track live hashtags and media mentions. Tracking in real time helps companies find customer complaints when they occur, which can help put these fires out in an efficient manner. ### Potential Issues with Social Media Monitoring Tools **Inaccurate Sentiment Analysis –** As with all artificial intelligence, it can be very difficult to teach AI to monitor human emotions. As such, having a social media monitoring tool accurately pick up on all negative or positive responses to your brand can be a near-impossible task. When implementing a social media monitoring tool, be aware of potential inaccuracies in customer sentiment analysis, as it may not paint the full picture of how your brand is being viewed. **Over-Listening –** Focusing too much on one negative social mention can prove to be counterproductive. Brands constantly trying to filter out all the negative reviews can spend too much time doing so, which distracts them from more important tasks. Furthermore, a few negative sentiments can influence brands to switch gears on certain products and make poor decisions. When implementing a social media monitoring tool, companies must have a thick skin and understand when it is truly worth listening to the consumers. **Spam –** Social media monitoring tools have difficulty filtering out all the spam when robots or other people post about your brand for their own promotion. Because of this, your social media monitoring tool may pick up on many unwanted social mentions that don’t positively impact your company because they’re not coming from actual users. This can waste a lot of time for companies trying to use actual customer data to influence their marketing. ### Software and Services Related to Social Media Monitoring Tools **Influencer Marketing Software –** [Influencer marketing software](https://www.g2.com/categories/influencer-marketing) helps organizations identify, recruit, and communicate with social influencers. While some social media monitoring software can perform this task, influencer marketing software can be a great tool to complement your social media monitoring by maximizing influencer outreach. **Social Media Analytics –** [Social media analytics software](https://www.g2.com/categories/social-media-analytics) provides functionality for gathering and reporting on data related to social media accounts. Social media analytics products are used by social media, marketing, and communications teams that use analytics tools to identify successful practices, target demographics, and analyze real-time consumer practices. **CRM –** Social media monitoring tools collect data that can be incorporated with [customer relationship management (CRM) software](https://www.g2.com/categories/influencer-marketing). CRM integration will connect data on your overall customer base with data related to your social media interactions. This will help you accurately analyze the effectiveness of your social media strategies. **Social Media Management –** [Social media management software](https://www.g2.com/categories/social-media-mgmt) allows users to schedule posts months in advance. When social media managers have surplus content, they can schedule posts accordingly to ensure they share as much content as possible. This can be a great tool to complement social media monitoring and double down on your brand presence. **Online Reputation Management –** [Online reputation management software](https://www.g2.com/categories/online-reputation-management) allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Similar to social media monitoring, this will help your company keep track of critical social mentions and customer complaints to keep your brand’s reputation in a positive light.