# Best Social Media Listening Tools for Medium-Sized Businesses ## How Many Social Media Listening Tools Products Does G2 Track? **Total Products under this Category:** 202 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 (↓0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Repsense (+0.98%) - Among all products in this category, Repsense recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Social Media Listening Tools Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 41,100+ Authentic Reviews - 202+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Social Media Listening Tools ![G2 Grid® for Social Media Listening Tools plotting products by satisfaction and market presence](https://www.g2.com/categories/social-media-listening-tools/grids.png?focus%5B%5D=678&focus%5B%5D=1616&focus%5B%5D=2814&focus%5B%5D=163098&focus%5B%5D=53101&focus%5B%5D=2140&focus%5B%5D=3522&focus%5B%5D=75923) Highlighted products: Sprout Social, Hootsuite, Meltwater, Vista Social, Qualtrics Customer Experience, Brandwatch Consumer Intelligence, Brandwatch Social Media Management, and BrandMentions. Underlying data: [Grid® JSON](https://www.g2.com/categories/social-media-listening-tools/grids.json?focus%5B%5D=sprout-social&focus%5B%5D=hootsuite&focus%5B%5D=meltwater&focus%5B%5D=vista-social&focus%5B%5D=qualtrics-customer-experience&focus%5B%5D=brandwatch-consumer-intelligence&focus%5B%5D=brandwatch-social-media-management&focus%5B%5D=brandmentions&segment=mid-market) **Sponsored** ### YouScan YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=213&secure%5Bchosen_at%5D=2026-08-04T22%3A46%3A54Z&secure%5Bdisplayable_resource_id%5D=213&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=213&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=53908&secure%5Bresource_id%5D=213&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsocial-media-listening-tools%2Fmid-market&secure%5Btoken%5D=f32ee33ee760407bb6eb0f7e2492b696e880f62fdd3550595eaa97691852a1ad&secure%5Burl%5D=https%3A%2F%2Fyouscan.io%2Fproduct%2F%3Futm_campaign%3Dg2_sml_topic%26utm_content%3Dproducts-youscan%26utm_medium%3Dcpc%26utm_source%3Dg2&secure%5Burl_type%5D=custom_url) ### [Sprout Social](https://www.g2.com/products/sprout-social/reviews) Sprout Social is a comprehensive social intelligence solution designed to turn insights into action to drive smarter, faster business impact. The AI-Powered Social Intelligence platform caters to tens of thousands of organizations, from small businesses to large enterprises, enabling them to harness the power of social media to enhance their brand presence and drive strategic decision-making. Sprout Social offers a suite of solutions for marketing teams, social media managers, communications executives, customer care teams, data and analytics experts and business leaders to optimize their strategies with critical social insights. With its user-friendly interface and robust capabilities, Sprout Social is particularly beneficial for teams looking to deliver predictive media intelligence, full-funnel social optimization, scalable social support, and authentic brand amplification. Powered by Trellis, our agentic AI, Sprout reveals hidden patterns and sharpens every social insight into a clear picture of where to take your strategy next. Key capabilities of Sprout Social include advanced publishing, social customer care, social listening and in-depth analytics. Publishing allows users to schedule and manage posts across Facebook, Instagram, Bluesky, LinkedIn, and more, ensuring consistent messaging and team collaboration to maximize audience reach. Social customer care allows businesses to power scalable and secure care workflows to drive customer satisfaction. Social Listening enables businesses to monitor conversations and trends relevant to their industry, providing valuable insights into customer sentiment and preferences. Analytics offers comprehensive reports that help users measure the effectiveness of their social media campaigns, track engagement metrics, and identify opportunities for improvement. The platform is underpinned by enterprise-grade security, compliance, and permissions, built for the largest, most complex organizations in the world and an extensive ecosystem of integrations and APIs to weave Social Intelligence into the tools your teams already use. Together, these products operationalize intelligence across your entire workflow, ensuring your organization moves on data rather than just collecting it. Built for rapid deployment and immediate adoption, Sprout eliminates the months of configuration required by traditional suites, allowing you to turn social signals into business action on day one. Overall, Sprout Social serves as a vital tool for businesses aiming to leverage social media insights for strategic growth. Its combination of intuitive design, collaborative features, and powerful analytics positions it as a key player in the social intelligence landscape, helping organizations to connect with their audiences more effectively and drive meaningful business outcomes. With 3,500+ reviews and a #1 placement in 60+ G2 reports, Sprout Social is a platform that is trusted by companies like Atlassian, Canva and HP. **Average Rating:** 4.4/5.0 **Total Reviews:** 6,801 #### How Do G2 Users Rate Sprout Social? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Sprout Social? - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial 116,252 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 42% Small, 36% Medium #### What Do G2 Reviewers Say About Sprout Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Sprout Social to be **user-friendly and easy to integrate** , streamlining social media management effectively. - Users value the **post scheduling capabilities** of Sprout Social, enhancing efficiency across multiple social media networks. - Users value the **ease of scheduling** with Sprout Social, enhancing their ability to manage content efficiently. - Users value the **detailed analytics** of Sprout Social, enhancing their reporting and decision-making for social media strategies. - Users praise the **centralized management** of Sprout Social, enjoying seamless integration and efficiency across multiple accounts. ##### Cons - Users desire **missing features** like a content calendar, improved analytics, and Instagram native tools for better functionality. - Users express frustration over **limited features** in Sprout Social, impacting flexibility and analytics capabilities for advanced needs. - Users find Sprout Social's **high cost** a barrier to entry, particularly for larger organizations needing multiple accounts. - Users express concern over **limited features and support** in Sprout Social, affecting efficiency and accuracy in content management. - Users find the **high pricing** of Sprout Social a barrier, particularly for larger organizations needing multiple accounts. #### What Are Recent G2 Reviews of Sprout Social? **["Effortless Scheduling, Stellar Support"](https://www.g2.com/survey_responses/sprout-social-review-11691236)** **Rating:** 5.0/5.0 stars _— Hannah R._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-11691236) **["Sprout Social Makes Scheduling Easy with Reliable AI-Powered Publishing"](https://www.g2.com/survey_responses/sprout-social-review-13171854)** **Rating:** 5.0/5.0 stars _— Ann H._ [Read full review](https://www.g2.com/survey_responses/sprout-social-review-13171854) #### What Are G2 Users Discussing About Sprout Social? - [How are marketers and businesses utilizing Sprout Social for managing their social media strategies?](https://www.g2.com/discussions/how-are-marketers-and-businesses-utilizing-sprout-social-for-managing-their-social-media-strategies) - 1 comment - [What is Sprout Social used for?](https://www.g2.com/discussions/what-is-sprout-social-used-for) - [Does Sprout Social have a free plan?](https://www.g2.com/discussions/does-sprout-social-have-a-free-plan) - 3 comments - [Is Sprout Social legit?](https://www.g2.com/discussions/is-sprout-social-legit) - 4 comments, 1 upvote - [What can sprout social do?](https://www.g2.com/discussions/what-can-sprout-social-do) - 2 comments ### [Hootsuite](https://www.g2.com/products/hootsuite/reviews) Most teams are still working with tools and workflows built for a different time — dashboards, approvals, and disconnected systems that slow them down. Many have added AI, but haven’t changed how work gets done. Social moves too fast for that. It’s why we rebuilt Hootsuite with AI as a foundation, not a feature. Hootsuite Social OS helps teams go from reacting after the moment has passed to acting in real time with AI that makes it as easy as chat. That’s how we’re transforming the way teams move, decide, and grow. Less time navigating software. More time acting on ideas. That’s the future we’re building. --- Hootsuite Social OS gives marketing, communications, and insights teams a connected system to detect what's shaping their brand in real time, understand what it means, and coordinate action across the organization before the window of opportunity closes. Hootsuite Social OS is a strong fit for marketing, communications, brand, and social strategy teams that need social intelligence connected directly to execution across the business, not another listening dashboard to monitor in isolation — so they can move at the speed of social and stay ahead. Hootsuite Key Features \> Real-time social intelligence: Lumen helps you detect the signals shaping your market, from brand perception and emerging trends to competitive moves and consumer shifts, surfacing the insights that matter and helping you act on them before the window of opportunity closes. \> Conversational AI orchestration layer: Ask Wisdom questions in plain language and get cited, actionable answers grounded in your live social data, brand context, and historical performance. And it’s all as easy at chat. \> Connected publishing and planning: With Perch, you can turn insights into scheduled or published content in minutes — without switching tabs or losing context. Unified customer care: Manage comments, messages, and mentions across channels in one place through Nest, with AI-assisted responses and workflow routing. \> Employee advocacy: Turn your most trusted voices — your people — into brand ambassadors. Parliament enables them to easily share on-brand content with their own networks to extend reach and reduce paid media dependency. MCP connectors for Lumen, Perch, and Nest bring Hootsuite Social OS capabilities into the AI tools teams already use, including Claude and ChatGPT. So teams can draft, schedule, publish, engage, and measure across all their channels via Hootsuite without spending every day in a dashboard, calendar, or compose box. **Average Rating:** 4.3/5.0 **Total Reviews:** 7,354 #### How Do G2 Users Rate Hootsuite? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10) - **Social Measurement:** 8.1/10 (Category avg: 8.6/10) - **Social Reporting:** 8.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Hootsuite? - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Company Website:** hootsuite.com - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,764 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management - **Company Size:** 59% Small, 29% Medium #### What Do G2 Reviewers Say About Hootsuite? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **efficient post scheduling** feature, allowing seamless management of content across multiple platforms. - Users love the **ease of use** of Hootsuite, appreciating how quickly they can manage all their social media. - Users value the **efficient scheduling** feature of Hootsuite, allowing for consistent posting across multiple platforms effortlessly. - Users value the **centralized management** of Hootsuite, significantly reducing time spent on social media oversight. - Users appreciate the **ease of scheduling posts** across multiple platforms, significantly improving their social media management efficiency. ##### Cons - Users find **limited features** in Hootsuite, particularly in cover photo selection and cropping for Instagram posts. - Users are frustrated by **missing features** like direct cover photo selection and limited capabilities for untagged mentions. - Users find Hootsuite's pricing **prohibitive** , especially compared to competitors with similar features at lower costs. - Users find Hootsuite's **high pricing** to be a notable downside compared to competitors with similar features. - Users face **posting issues** with Hootsuite, including limitations on photo uploads and unexpected posting failures. #### What Are Recent G2 Reviews of Hootsuite? **["Hootsuite simplifies multi-network management and campaign steering"](https://www.g2.com/survey_responses/hootsuite-review-13169256)** **Rating:** 4.5/5.0 stars _— Jean-Paul F._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13169256) **["Hootsuite Streamlines Multi-Platform Publishing and Engagement Tracking"](https://www.g2.com/survey_responses/hootsuite-review-13184382)** **Rating:** 4.5/5.0 stars _— Maxim A._ [Read full review](https://www.g2.com/survey_responses/hootsuite-review-13184382) #### What Are G2 Users Discussing About Hootsuite? - [How is Hootsuite helping businesses manage their social media presence more effectively and efficiently?](https://www.g2.com/discussions/how-is-hootsuite-helping-businesses-manage-their-social-media-presence-more-effectively-and-efficiently) - 2 comments - [How is Hootsuite being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-hootsuite-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - 2 comments - [What is Hootsuite used for?](https://www.g2.com/discussions/what-is-hootsuite-used-for) - 2 comments - [What is Hootsuite Social Advertising used for?](https://www.g2.com/discussions/what-is-hootsuite-social-advertising-used-for) - 1 comment - [What do you get with free Hootsuite?](https://www.g2.com/discussions/what-do-you-get-with-free-hootsuite) - 4 comments ### [Meltwater](https://www.g2.com/products/meltwater/reviews) Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs. **Average Rating:** 4.1/5.0 **Total Reviews:** 2,637 #### How Do G2 Users Rate Meltwater? - **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 8.9/10) - **Social Measurement:** 8.1/10 (Category avg: 8.6/10) - **Social Reporting:** 8.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.2/10 (Category avg: 8.7/10) #### Who Is the Company Behind Meltwater? - **Seller:** [Meltwater](https://www.g2.com/sellers/meltwater) - **Company Website:** www.meltwater.com - **Year Founded:** 2001 - **HQ Location:** San Francisco, CA - **Twitter:** @Meltwater 24,840 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=42afdd888dded55ea41ff09472451e1c766ad396ecb4db514e469624956a0419&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13277%2F&secure%5Burl_type%5D=linkedin_company_website) 2,585 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 41% Small, 37% Medium #### What Do G2 Reviewers Say About Meltwater? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Meltwater, appreciating its fast setup and helpful customer support. - Users praise Meltwater for its **powerful filtering settings** , making it easy to find relevant content quickly. - Users appreciate the **outstanding customer support** from Meltwater, making the learning process easier and more enjoyable. - Users commend Meltwater for its **exceptional customer support** , appreciating timely help and comprehensive onboarding training. - Users value the **helpfulness of Meltwater's customer support** and intuitive features that enhance the user experience. ##### Cons - Users find that **improvement is needed** in Meltwater's relevancy and relevant platform limitations for smaller organizations. - Users face a challenging **learning curve** with Meltwater due to complex features and time-consuming training requirements. - Users find the interface **not intuitive** , creating challenges in effectively navigating and utilizing Meltwater's features. - Users face **technical issues** with Meltwater, struggling with Boolean logic and experiencing lag, filtering challenges, and onboarding difficulties. - Users find Meltwater's **complexity** challenging, particularly with Boolean logic and non-intuitive interface issues impacting search efficiency. #### What Are Recent G2 Reviews of Meltwater? **["Reliable Keyword Search and Flexible Article Sorting"](https://www.g2.com/survey_responses/meltwater-review-13174217)** **Rating:** 4.0/5.0 stars _— Max B._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-13174217) **["A good platform for influencers search"](https://www.g2.com/survey_responses/meltwater-review-8216118)** **Rating:** 4.5/5.0 stars _— Joannie C._ [Read full review](https://www.g2.com/survey_responses/meltwater-review-8216118) #### What Are G2 Users Discussing About Meltwater? - [What is Linkfluence used for?](https://www.g2.com/discussions/what-is-linkfluence-used-for) - [How many influencers are on Klear?](https://www.g2.com/discussions/how-many-influencers-are-on-klear) - 1 comment, 1 upvote - [Who uses meltwater?](https://www.g2.com/discussions/who-uses-meltwater) - 1 comment - [Is Klear safe?](https://www.g2.com/discussions/is-klear-safe) - 1 comment - [How much does meltwater cost?](https://www.g2.com/discussions/how-much-does-meltwater-cost) - 2 comments ### [Vista Social](https://www.g2.com/products/vista-social/reviews) Vista Social is an enterprise-ready social media management platform built for teams that refuse to settle. Every channel, every workflow, every integration, powered by AI that works while you sleep. You decide how you want to work. Turn on AI mode and let Ask Vista drive, or switch to Expert mode and run everything hands-on with the full set of powerful tools and automations. The platform adapts to how your team likes to operate, not the other way around. At the center of AI mode is Ask Vista, your conversational assistant. Instead of clicking through menus, you tell it what you need. Draft and schedule a week of posts, pull last month's performance, find the right media, reply to your inbox, or ask what's working. Ask Vista does the work and shows you the results. Then there are agents. Set one up once and it keeps running on its own schedule, so the routine work happens without you. An agent can publish recurring content, watch your comments and reviews and respond, put together a Monday morning report, or surface ideas before you plan. You describe the job, the agent handles it on repeat. Around all of it sits everything you'd expect. Connect Instagram, Facebook, TikTok, LinkedIn, YouTube, X, Pinterest, Google Business Profile, Threads, and Bluesky. Plan on a shared calendar, route approvals for your team and clients, and dig into analytics, competitor benchmarking, and social listening. Agencies get multi-workspace management, white-label reports, and branded dashboards. No bloat, no per-feature upsells, no "contact us for pricing." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,118 #### How Do G2 Users Rate Vista Social? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.9/10) - **Social Measurement:** 9.6/10 (Category avg: 8.6/10) - **Social Reporting:** 9.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.6/10 (Category avg: 8.7/10) #### Who Is the Company Behind Vista Social? - **Seller:** [Vista Social LLC](https://www.g2.com/sellers/vista-social-llc) - **Company Website:** vistasocial.com - **Year Founded:** 2022 - **HQ Location:** New York, US - **Twitter:** @vistasocialapp 2,663 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d70376c9cad6b254ef322d784092bfc3c22bb6c527bf974978962ebf610fb254&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvistasocial%2F&secure%5Burl_type%5D=linkedin_company_website) 28 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Founder - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness - **Company Size:** 71% Small, 26% Medium #### What Do G2 Reviewers Say About Vista Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find Vista Social to be **extremely easy to use** , streamlining social media management effortlessly with diverse features. - Users appreciate the **comprehensive and user-friendly social media management features** of Vista Social for efficient content management. - Users appreciate the **comprehensive features** of Vista Social, making it an ideal tool for small to medium businesses. - Users love the **easy post scheduling** in Vista Social, which streamlines content management across multiple platforms efficiently. - Users value the **centralized management** of Vista Social, simplifying social media handling across multiple platforms with ease. ##### Cons - Users find the **learning curve frustrating** , but believe familiarity will improve overall experience with Vista Social. - Users note a **lack of automation features** like LinkedIn DMs and mobile app capabilities, which limits functionality. - Users express concerns about **delayed updates** for TikTok and others, causing potential financial and reputational harm. - Users note that there is **room for improvement** in Vista Social’s AI capabilities and dashboard analytics overview. - Users face challenges with **linking issues** in Vista Social, including data syncing and account connection difficulties. #### What Are Recent G2 Reviews of Vista Social? **["Exactly what I was looking for!"](https://www.g2.com/survey_responses/vista-social-review-7769914)** **Rating:** 5.0/5.0 stars _— Caroline H._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-7769914) **["honest review from a social media manager"](https://www.g2.com/survey_responses/vista-social-review-10991062)** **Rating:** 4.5/5.0 stars _— Trisha E._ [Read full review](https://www.g2.com/survey_responses/vista-social-review-10991062) ### [Qualtrics Customer Experience](https://www.g2.com/products/qualtrics-customer-experience/reviews) Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands. **Average Rating:** 4.3/5.0 **Total Reviews:** 725 #### How Do G2 Users Rate Qualtrics Customer Experience? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 7.8/10 (Category avg: 8.6/10) - **Brand Monitoring:** 5.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind Qualtrics Customer Experience? - **Seller:** [Qualtrics](https://www.g2.com/sellers/qualtrics) - **Company Website:** www.qualtrics.com - **Year Founded:** 2002 - **HQ Location:** Provo, UT - **Twitter:** @Qualtrics 42,137 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d1ec005b3e09b6d51d9a439f06be24a872c533df3b3b8c47b5851a8358ecb22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F314350%2F&secure%5Burl_type%5D=linkedin_company_website) 6,231 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Business Data Analyst, Community Manager - **Top Industries:** Information Technology and Services, Higher Education - **Company Size:** 52% Large, 36% Medium #### What Do G2 Reviewers Say About Qualtrics Customer Experience? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Qualtrics Customer Experience, making data collection and analysis accessible for everyone. - Users value the **powerful analytics** of Qualtrics Customer Experience, enabling insightful understanding and enhancement of customer journeys. - Users find Qualtrics to be **extremely helpful** in improving customer satisfaction and streamlining service procedures. - Users value the **deep insights generation** from Qualtrics, enhancing customer satisfaction and retention through effective data analysis. - Users value the **strong analytics and reporting capabilities** of Qualtrics for deep insights into customer feedback. ##### Cons - Users find the **complexity** of Qualtrics challenging, especially new users needing only basic survey functionalities. - Users find that Qualtrics has a great interface but requires **improvement on custom setup** and Text iQ functionality. - Users find **limited customization** challenging, especially when trying to simplify the platform for basic survey needs. - New users may find the **complexity of the interface** overwhelming, making initial setup and navigation challenging. - Users find the pricing of Qualtrics to be **high** , making it challenging for smaller teams with limited budgets. #### What Are Recent G2 Reviews of Qualtrics Customer Experience? **["Flexible Feedback Tool with Customization Challenges"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025)** **Rating:** 4.0/5.0 stars _— David K._ [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12708025) **["Versatile Insights, Needs Better Reports"](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062)** **Rating:** 4.5/5.0 stars _— Sandra H._ [Read full review](https://www.g2.com/survey_responses/qualtrics-customer-experience-review-12680062) #### What Are G2 Users Discussing About Qualtrics Customer Experience? - [What is Qualtrics Customer Experience used for?](https://www.g2.com/discussions/what-is-qualtrics-customer-experience-used-for) - [What does qualtrics software do?](https://www.g2.com/discussions/what-does-qualtrics-software-do) - 1 comment - [Is qualtrics a CRM?](https://www.g2.com/discussions/is-qualtrics-a-crm) - 1 comment - [What is a customer experience platform?](https://www.g2.com/discussions/what-is-a-customer-experience-platform) - 1 comment, 1 upvote - [What is qualtrics CX?](https://www.g2.com/discussions/what-is-qualtrics-cx) - 1 comment ### [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Social Measurement:** 8.5/10 (Category avg: 8.6/10) - **Social Reporting:** 8.2/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 832 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. ##### Cons - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["BrandWatch for your Social Listening needs"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) **["Integration of accounts and queries to obtain more data and create reports"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) Brandwatch empowers over 5,000 of the worlds most admired companies to understand and engage with customers at the speed of social. Brandwatch Social Media Management, previously Falcon.io, is a leading solution for social media monitoring, advertising, publishing, audience and performance analytics, and managing customer data. Brandwatch Social Media Management enables brands to explore the full potential of digital marketing and advertising by managing multiple customer touchpoints on one platform. It allows marketers to deliver more personalized brand experiences based on enriched customer profiles. The platform features a highly intuitive and collaborative UI and is complemented by comprehensive support and consultancy services. **Average Rating:** 4.0/5.0 **Total Reviews:** 959 #### How Do G2 Users Rate Brandwatch Social Media Management? - **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10) - **Social Measurement:** 7.9/10 (Category avg: 8.6/10) - **Social Reporting:** 7.7/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.1/10 (Category avg: 8.7/10) #### Who Is the Company Behind Brandwatch Social Media Management? - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 832 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Manager, Marketing Manager - **Top Industries:** Marketing and Advertising, Higher Education - **Company Size:** 40% Medium, 33% Small #### What Do G2 Reviewers Say About Brandwatch Social Media Management? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Brandwatch, enabling seamless management and integration of social media platforms. - Users appreciate the **fantastic scheduling feature** of Brandwatch, making content publishing seamless across multiple platforms. - Users praise Brandwatch Social Media Management for its **seamless content publishing** , enhancing efficiency across multiple platforms. - Users appreciate the **centralized management** of Brandwatch, streamlining social media tasks and enhancing overall efficiency. - Users love the **seamless content publishing** of Brandwatch, enhancing workflow efficiency and simplifying social media management. ##### Cons - Users report significant **improvement needed** in Brandwatch, citing bugs and slow support that hinder effective usage. - Users encounter **publishing limitations** with Brandwatch, struggling with bugs and cumbersome scheduling processes that hinder efficiency. - Users express frustration with **limited features** in Brandwatch, impacting effective social media management and planning. - Users report **missing features** in Brandwatch Social Media Management, complicating post management and social media planning. - Users often face **complex usage issues** with Brandwatch, struggling with confusing features and an unreliable interface. #### What Are Recent G2 Reviews of Brandwatch Social Media Management? **["Streamlined Social Management with Minor Connectivity Hiccups"](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-11823736) **["Fantastic Scheduling Tool with Room for Cross-Platform Improvements"](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037)** **Rating:** 4.0/5.0 stars _— Sarah F._ [Read full review](https://www.g2.com/survey_responses/brandwatch-social-media-management-review-12595037) #### What Are G2 Users Discussing About Brandwatch Social Media Management? - [What is Falcon.io (now Brandwatch Social Media Management) used for?](https://www.g2.com/discussions/what-is-falcon-io-now-brandwatch-social-media-management-used-for) - 1 comment - [What does Falcon.io do?](https://www.g2.com/discussions/what-does-falcon-io-do) - [What is Falcon social media?](https://www.g2.com/discussions/what-is-falcon-social-media) - [What is Falcon software?](https://www.g2.com/discussions/what-is-falcon-software) - [What is Falcon io?](https://www.g2.com/discussions/what-is-falcon-io) - 2 comments ### [BrandMentions](https://www.g2.com/products/brandmentions/reviews) BrandMentions is the ultimate AI-driven solution for monitoring your brand’s presence across the digital landscape. As one of the most comprehensive social listening tools on the market, BrandMentions captures every mention and delivers in-depth analytics, equipping you to make confident, data-driven decisions. A powerful yet affordable media monitoring tool, BrandMentions helps you manage your online reputation, analyze marketing campaigns, track competitors, gather customer feedback, and much more—all in one smart platform. **Average Rating:** 4.9/5.0 **Total Reviews:** 239 #### How Do G2 Users Rate BrandMentions? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10) - **Social Measurement:** 8.9/10 (Category avg: 8.6/10) - **Social Reporting:** 9.1/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind BrandMentions? - **Seller:** [BrandMentions](https://www.g2.com/sellers/brandmentions) - **Company Website:** brandmentions.com - **Year Founded:** 2015 - **HQ Location:** Iasi, RO - **Twitter:** @BrandMentions 1,588 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e281fc4240d26cce1181f1c43fdb930b35b131989eeee8390ea2c4fc4a29fdd1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbrandmentions%2F&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 51% Medium, 41% Small #### What Do G2 Reviewers Say About BrandMentions? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of BrandMentions, enabling quick insights and efficient management of brand mentions. - Users appreciate the **impressive scale of monitoring** by BrandMentions, enabling efficient brand health analysis across multiple regions. - Users value the **strong reporting engine** in BrandMentions, appreciating its effective monitoring and insightful analyses. - Users value the **detailed insights** from BrandMentions, gaining a competitive edge with real-time alerts and effective monitoring. - Users value BrandMentions for its **efficient trend analysis** , enabling quick detection of discussions and audience engagement. ##### Cons - Users experience challenges with **filtering problems** , as minor mentions clutter the dashboard and reduce focus on key insights. - Users desire more **customization options** for reports and tagging, which could enhance their overall experience. - Users find that **time-consuming processes** like exporting large reports can delay data accessibility despite accurate results. - Users notice that **slow loading times** occur when handling large datasets, though results remain accurate and well-structured. - Users experience a **steep learning curve** during setup, making it challenging for those unfamiliar with the features. #### What Are Recent G2 Reviews of BrandMentions? **["The Essential Radar for Brand Visibility in the Era of AI & Answer Engine Optimization (AEO)"](https://www.g2.com/survey_responses/brandmentions-review-12873741)** **Rating:** 5.0/5.0 stars _— Mario B._ [Read full review](https://www.g2.com/survey_responses/brandmentions-review-12873741) **["Accurate, Fast, and Easy: Brand Mentions Keeps Getting Better"](https://www.g2.com/survey_responses/brandmentions-review-12948694)** **Rating:** 4.5/5.0 stars _— Andrea v._ [Read full review](https://www.g2.com/survey_responses/brandmentions-review-12948694) #### What Are G2 Users Discussing About BrandMentions? - [How can I track social media mentions for free?](https://www.g2.com/discussions/how-can-i-track-social-media-mentions-for-free) - [What is Social Mention used for?](https://www.g2.com/discussions/what-is-social-mention-used-for) - [What is BrandMentions?](https://www.g2.com/discussions/what-is-brandmentions) - [How does BrandMentions work?](https://www.g2.com/discussions/how-does-brandmentions-work) ### [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) Sprinklr Social’s industry-leading platform empowers enterprise teams of all sizes to deliver a consistent brand experience across 35+ digital and social channels to drive engagement and revenue, with in-depth capabilities across publishing, engagement, listening, analytics, employee advocacy, influencer marketing and commerce. - Plan and schedule content using an editorial calendar, store all media assets in a digital asset manager and simultaneously publish across channels at AI-recommended times with an omni- channel publisher - Generate engaging, platform-specific content instantly with Sprinklr AI+ - Engage with your audience across 35+ social and messaging channels using a unified inbox - Leverage AI-powered classification to efficiently analyze sentiment and intent of the inbound messages and engage better and faster with AI Smart Response, Smart Compose, and auto- responses - Analyze performance across owned, earned and paid media, and integrate data from multiple sources into a unified report and get on-demand or routine access - Get 5 times more granular business insights with custom metrics and out-of-the-box dashboards - Uncover AI-powered, critical insights across brand health, campaign performance, competitor benchmarking and more - Empower your sales teams to grow leads by reaching more prospects and delivering personalized content faster - Amplify reach by empower your employees to share your branded content easily, leveraging user-generated content and engaging influencers - Leverage truly enterprise-grade with 10x more granular & customizable compliance and approval workflows for unique business needs **Average Rating:** 4.1/5.0 **Total Reviews:** 1,143 #### How Do G2 Users Rate Sprinklr Social? - **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.9/10) - **Social Measurement:** 8.2/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Sprinklr Social? - **Seller:** [Sprinklr](https://www.g2.com/sellers/sprinklr) - **Company Website:** www.sprinklr.com - **Year Founded:** 2009 - **HQ Location:** New York - **Twitter:** @Sprinklr 38,047 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2651bb6e84447f3b01d63e29fe0f8afcc3c5f50fd7788def648e7d5319fcae4f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F399351%2F&secure%5Burl_type%5D=linkedin_company_website) 4,380 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Social Media Specialist, Social Media Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 48% Large, 29% Medium #### What Do G2 Reviewers Say About Sprinklr Social? _AI-generated summary from verified user reviews_ ##### Pros - Users find **Sprinklr Social easy to use** , enhancing team collaboration and simplifying content scheduling effortlessly. - Users value the **centralized management** of Sprinklr Social for seamless control over multiple social media platforms. - Users appreciate the **omni-channel experience** of Sprinklr Social, valuing its comprehensive support and customizable features. - Users value the **advanced analytics and reporting tools** of Sprinklr Social, enhancing insights into performance and strategy. - Users value the **omni-channel integration** of Sprinklr Social, enhancing engagement across all major social media platforms. ##### Cons - Users find the **complex usage** of Sprinklr Social to be overwhelming, hindering their ability to fully utilize the platform. - Users find the **learning curve steep** for Sprinklr, requiring significant IT knowledge to navigate its complexities. - Users find Sprinklr Social's **complex setup and configuration** challenging, often requiring external assistance for effective use. - Users feel there is a need for **improvement in AI capabilities** and desire more user-friendly workflows and statistics. - Users experience a **steep learning curve** with Sprinklr Social, citing its overwhelming interface and multitude of features. #### What Are Recent G2 Reviews of Sprinklr Social? **["All-in-One Social Management with a Powerful Unified Inbox"](https://www.g2.com/survey_responses/sprinklr-social-review-13134659)** **Rating:** 4.0/5.0 stars _— lindokuhle n._ [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-13134659) **["Feature Rich Social Platform That Keeps Getting Smarter"](https://www.g2.com/survey_responses/sprinklr-social-review-11426970)** **Rating:** 5.0/5.0 stars _— Shruti D._ [Read full review](https://www.g2.com/survey_responses/sprinklr-social-review-11426970) ### [Reputation](https://www.g2.com/products/reputation/reviews) Reputation is the #1 AI-native reputation management platform, built to help multi-location businesses be found, trusted, and chosen in search, AI answers, and everywhere customers make decisions. By operating as a unified data system, the platform turns fragmented reviews, listings, and surveys into actionable intelligence—ensuring every local storefront, franchise, or dealer group receives clear, prioritized actions. This consolidation empowers marketing and operations teams with complete visibility into local search performance and customer interactions across the entire enterprise network. Rather than functioning as a standard aggregation tool, the platform's core architecture facilitates advanced operational analytics and Generative Engine Optimization (GEO). The system processes siloed feedback channels into operational intelligence, allowing teams to uncover critical performance metrics without manually scouring through raw data. This capability is powered by a native AI assistant (Reputation IQ) that analyzes all feedback data to find trends and opportunities for improvement. Because this intelligence operates natively within the platform, organizations can extract deep conversational insights and track location-specific performance while keeping their proprietary data completely secure from third-party exposure. Core Capabilities Unified Feedback Hub: Consolidates reviews, surveys, and social media commentary from over 200 external directories into a centralized dashboard for standardized monitoring. Conversational Intelligence: Leverages secure, internal AI to instantly identify sentiment trends and customer friction points at scale. Global Listings Management: Audits and publishes accurate location data across the digital ecosystem to ensure strict consistency. AI Engine Optimization (AEO): Analyzes how large language models perceive the brand, equipping teams to optimize structured data for algorithmic discovery. Core Benchmarking: Calculates an objective Reputation Score to index review volume, sentiment analysis, and responsiveness against industry competitors. The primary value of Reputation lies in its capacity to transform legacy local SEO efforts into a modern AEO strategy. As search behavior continues to fragment, multi-location brands utilize the platform to solve the inherent blind spots created by AI aggregators. By actively managing their digital footprint and automating their engagement protocols, organizations establish the precise citation consistency and interaction signals required by large language models. Ultimately, the platform empowers businesses to systematically elevate their localized customer experience, secure massive operational time savings, and capture market share through improved algorithmic visibility. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,405 #### How Do G2 Users Rate Reputation? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.9/10) - **Social Measurement:** 8.9/10 (Category avg: 8.6/10) - **Social Reporting:** 9.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.7/10 (Category avg: 8.7/10) #### Who Is the Company Behind Reputation? - **Seller:** [Reputation](https://www.g2.com/sellers/reputation) - **Company Website:** reputation.com - **Year Founded:** 2006 - **HQ Location:** San Ramon, CA - **Twitter:** @Reputation\_Com 10,930 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd8ab4194897457b9490b1a63309e03ed802416797d3e7a6e4765f7bf427840b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1579888%2F&secure%5Burl_type%5D=linkedin_company_website) 707 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Community Manager, Property Manager - **Top Industries:** Automotive, Real Estate - **Company Size:** 46% Medium, 29% Small #### What Do G2 Reviewers Say About Reputation? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Reputation, appreciating its simplicity and efficiency in managing customer feedback. - Users appreciate the **SMS review requests** feature of Reputation, which enhances customer engagement and feedback collection. - Users value the **user-friendly interface** of Reputation.com, which simplifies review management and enhances communication with stakeholders. - Users value the **centralized reviews** feature of Reputation.com for efficient monitoring and management across multiple platforms. - Users appreciate the **centralized management of reviews** , making it efficient to handle customer feedback seamlessly. ##### Cons - Users feel there's **improvement needed** in integration, implementation, and adapting to unique customer service aspects. - Users find the **survey email issues** frustrating, complicating the collection of essential feedback and insights. - Users express frustration with **survey email bounce issues** , making it difficult to capture essential feedback effectively. - Users find the **missing features** frustrating, including limited social publishing and absence of customizable templates. - Users find the **scoring issues** unclear and feel the grading scale could be improved for better accuracy. #### What Are Recent G2 Reviews of Reputation? **["Visually pleasing & streamlined process. No complaints"](https://www.g2.com/survey_responses/reputation-review-9899978)** **Rating:** 4.0/5.0 stars _— Danny M._ [Read full review](https://www.g2.com/survey_responses/reputation-review-9899978) **["Centralized Hub for Reputation with Room for Social Media Improvement"](https://www.g2.com/survey_responses/reputation-review-7128655)** **Rating:** 4.0/5.0 stars _— Giovanni A._ [Read full review](https://www.g2.com/survey_responses/reputation-review-7128655) #### What Are G2 Users Discussing About Reputation? - [Is BlackLine an ERP?](https://www.g2.com/discussions/is-blackline-an-erp) - [How much does reputation com cost?](https://www.g2.com/discussions/how-much-does-reputation-com-cost) - 1 comment - [What is Reputation Management Software?](https://www.g2.com/discussions/what-is-reputation-management-software) - 1 comment - [How does reputation com work?](https://www.g2.com/discussions/how-does-reputation-com-work) - 1 comment ### [Lucidya - Social Media Analytics](https://www.g2.com/products/lucidya-social-media-analytics/reviews) Lucidya’s AI-powered Social Listening software helps enterprises understand what is being said about their brand so they can spot trends, identify growth opportunities, and protect their reputation. With advanced brand monitoring, sentiment analysis, and competitive benchmarking, Lucidya enables businesses to capture every conversation that matters across digital channels. From monitoring brand health to uncovering market opportunities, Lucidya transforms raw social data into actionable insights that safeguard reputation, deepen customer understanding, and accelerate growth. With real-time alerts, analytics dashboards, influencer tracking, and automated reporting, Lucidya empowers teams to move faster, make smarter decisions, and stay ahead of customer expectations. Key Capabilities of Lucidya’s Social Listening Platform -Monitor brand health in real time by tracking mentions, sentiment, and public perception across social media, blogs, forums, and news sites. -Stay proactive with instant alerts on traffic spikes, influencer activity, and emerging trends to respond quickly and prevent crises. -Visualize performance with analytics dashboards that centralize KPIs, highlight opportunities, and align stakeholders. -Benchmark against competitors with share of voice analysis, sentiment tracking, and performance comparisons to identify strengths, weaknesses, and market gaps. -Optimize campaign performance by analyzing engagement, sentiment, and ROI with detailed post-level and tweet volume insights. -Leverage historical and live data to uncover long-term trends, forecast market shifts, and react instantly to new developments. -Protect brand reputation by detecting sudden spikes in negative sentiment and mitigating risks before they escalate into crises. -Gain audience insights into customer behavior, preferences, and sentiment to personalize strategies and boost engagement. -Track influencer marketing opportunities by monitoring influencer activity, mentions, and engagement to strengthen brand visibility. -Stay informed on industry trends with continuous monitoring of competitor activity, customer conversations, and market shifts. -Maximize event impact by tracking conversations around product launches, conferences, and events in real time to adapt campaigns on the spot. Save time with automated reporting by distributing tailored insights to stakeholders without manual effort. Keep an eye on your brand's social media activities and market performance across all digital channels with Lucidya’s Social Listening platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 113 #### How Do G2 Users Rate Lucidya - Social Media Analytics? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Social Measurement:** 9.1/10 (Category avg: 8.6/10) - **Social Reporting:** 9.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Lucidya - Social Media Analytics? - **Seller:** [Lucidya](https://www.g2.com/sellers/lucidya) - **Company Website:** www.lucidya.com - **Year Founded:** 2016 - **HQ Location:** Riyadh - **Twitter:** @Lucidya 25,471 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c9aa7638ea784b316e12bd3248f98bc28642f5e999d8fdc703a5447c59365892&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flucidya%2F&secure%5Burl_type%5D=linkedin_company_website) 344 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 50% Small, 29% Medium #### What Do G2 Reviewers Say About Lucidya - Social Media Analytics? _AI-generated summary from verified user reviews_ ##### Pros - Users find Lucidya's **ease of use** refreshing, facilitating quick insights and smooth integration into daily workflows. - Users praise the **seamless setup process** of Lucidya, enabling quick and efficient integration into workflows. - Users commend Lucidya for its **intuitive interface** , enabling quick setup and effortless access to actionable insights. - Users value the **user-friendly experience** of Lucidya, noting its ease in generating actionable insights from data. - Users value the **relevant insights** from Lucidya, enhancing understanding of Arabic content and supporting strategic decisions. ##### Cons - Users find the **difficult reporting** in Lucidya limits customization and slows down data processing during high usage. - Users express a desire for more **interactivity and customization** in the Lucidya dashboard, affecting usability and functionality. - Users experience challenges with **data loading speed** , which can delay report generation and impact deadlines. - Users find **customization issues** frustrating, wishing for more flexible reports and dashboards tailored to their specific needs. - Users criticize **data inaccuracy** in Lucidya, highlighting inconsistencies and a need for clearer metric definitions in reports. #### What Are Recent G2 Reviews of Lucidya - Social Media Analytics? **["Powerful Social Listening and Analytics Platform"](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12901283)** **Rating:** 4.5/5.0 stars _— Tina S._ [Read full review](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12901283) **["Unified Social Media Insights with Real-Time Tracking"](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12868797)** **Rating:** 4.5/5.0 stars _— Harish S._ [Read full review](https://www.g2.com/survey_responses/lucidya-social-media-analytics-review-12868797) #### What Are G2 Users Discussing About Lucidya - Social Media Analytics? - [What improvements would you suggest for Lucidya to better meet your social media analytics needs?](https://www.g2.com/discussions/what-improvements-would-you-suggest-for-lucidya-to-better-meet-your-social-media-analytics-needs) - [What is Lucidya - Social Media Analytics used for?](https://www.g2.com/discussions/what-is-lucidya-social-media-analytics-used-for) ### [Talkwalker by Hootsuite](https://www.g2.com/products/talkwalker-by-hootsuite/reviews) Most organizations still learn what's happening on social media and across the web after the moment has already passed — piecing together reports, spreadsheets, and dashboards to catch up with conversations that shifted hours or days earlier. Lumen by Talkwalker is a social listening and intelligence platform that helps brands monitor, analyze, and act on real-time conversations across social media, news, blogs, forums, podcasts, reviews, and AI answers before the window of opportunity closes. Lumen is part of Hootsuite Social OS, the AI-first operating system for everything social — giving teams a direct line between what's being said about their brand and the tools they use to act on it. Lumen is a strong fit for research, insights, communications, marketing, and brand teams that need to understand their audience, track sentiment, benchmark competitors, and detect and understand emerging trends and risks across a broad universe of digital sources — not just their own social channels. Lumen key features: Easy as chat: Ask questions in plain language and get cited answers grounded in live listening data, right in Lumen or in your team’s AI tool of choice via MCP connectors. Real-time monitoring: Track brand, product, and competitor mentions across more than 150 million online sources and 187 languages, including untagged mentions where a brand isn't directly named. AI visibility: Understand how leading AI assistants like Claude and ChatGPT describe your brand, competitors, and category, and identify opportunities to improve your visibility, positioning, and presence in AI-powered search. Trend and risk detection: Get alerts on data spikes, forecast future performance, and investigate the story behind sudden shifts in conversation. Visual and audio recognition: Detect logos, products, and brand elements in images, video, and spoken audio, not just text captions. Sentiment analysis: Understand what’s driving positive or negative conversation, including sarcasm and code-switching that general-purpose tools miss, and automatically categorize conversations by intent. Customizable reporting: Build centralized dashboards and automated reports so teams across regions and skill levels can turn listening data into confident decisions. With data from Lumen flowing into Hootsuite Social OS, listening insights don’t stop at the dashboard. Teams can turn a detected trend into scheduled content, route related customer conversations and mentions into a single inbox, and activate employees as brand advocates — all from the same connected system that surfaces the signal. Learn more at www.talkwalker.com **Average Rating:** 4.3/5.0 **Total Reviews:** 126 #### How Do G2 Users Rate Talkwalker by Hootsuite? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 8.3/10 (Category avg: 8.6/10) - **Brand Monitoring:** 7.8/10 (Category avg: 8.7/10) #### Who Is the Company Behind Talkwalker by Hootsuite? - **Seller:** [Hootsuite](https://www.g2.com/sellers/hootsuite) - **Year Founded:** 2008 - **HQ Location:** Vancouver, BC - **Twitter:** @hootsuite 6,164,377 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=844e1522d924ef48e790e3d67ae487375cc04fd64926faa594be65089c9cc7f4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F288540%2F&secure%5Burl_type%5D=linkedin_company_website) 1,764 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 39% Small, 34% Medium #### What Do G2 Reviewers Say About Talkwalker by Hootsuite? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **fantastic customer support** of Talkwalker, highlighting their engagement and valuable insights during onboarding. - Users appreciate the **valuable insights** from Talkwalker, finding the data engaging and beneficial for understanding digital conversations. - Users appreciate the **high customization** of Talkwalker by Hootsuite, enhancing their experience with tailored features. - Users benefit from the **extensive feature quantity** offered by Talkwalker, enhancing customization and channel coverage. - Users value the **customizable filtering options** in Talkwalker, enhancing their ability to analyze data effectively. ##### Cons - Users experience **platform limitations** such as data caps and editing queries separately from graph views, hindering flexibility. - Users face a **steep learning curve** with Talkwalker, making initial setup and management challenging. - Users face a **steep learning curve** with Talkwalker, making setup and management challenging initially. - Users face **data inaccuracy** issues, leading to frustrations with platform coverage and data limitations. - Users find the **difficult setup** of Talkwalker challenging, requiring time to navigate and learn effectively. #### What Are Recent G2 Reviews of Talkwalker by Hootsuite? **["Easy to Use with Powerful Cluster Analysis"](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299)** **Rating:** 4.5/5.0 stars _— Amber N._ [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-12629299) **["Powerful insights that go beyond traditional listening tools"](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632)** **Rating:** 4.0/5.0 stars _— Jennifer D._ [Read full review](https://www.g2.com/survey_responses/talkwalker-by-hootsuite-review-11644632) #### What Are G2 Users Discussing About Talkwalker by Hootsuite? - [What is Talkwalker used for?](https://www.g2.com/discussions/talkwalker-what-is-talkwalker-used-for) - 1 comment - [How do I use Talkwalker alerts?](https://www.g2.com/discussions/how-do-i-use-talkwalker-alerts) - [How do you make a Talkwalker account?](https://www.g2.com/discussions/how-do-you-make-a-talkwalker-account) - [How much does Talkwalker cost?](https://www.g2.com/discussions/how-much-does-talkwalker-cost) - [What is Talkwalker used for?](https://www.g2.com/discussions/what-is-talkwalker-used-for) ### [YouScan](https://www.g2.com/products/youscan/reviews) YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. **Average Rating:** 4.7/5.0 **Total Reviews:** 296 #### How Do G2 Users Rate YouScan? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10) - **Social Measurement:** 9.2/10 (Category avg: 8.6/10) - **Social Reporting:** 9.0/10 (Category avg: 8.6/10) - **Brand Monitoring:** 9.5/10 (Category avg: 8.7/10) #### Who Is the Company Behind YouScan? - **Seller:** [YouScan](https://www.g2.com/sellers/youscan) - **Company Website:** www.youscan.io - **Year Founded:** 2010 - **HQ Location:** Kyiv, Kyiv City - **Twitter:** @YouScan\_io 441 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0672b1309b31065f60c6ef8b85793c01d831a362043c9070d90ee72c0e3828e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F525639%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Marketing and Advertising, Market Research - **Company Size:** 48% Small, 35% Medium #### What Do G2 Reviewers Say About YouScan? _AI-generated summary from verified user reviews_ ##### Pros - Users commend YouScan for its **excellent customer support** , providing prompt assistance and enriching onboarding experiences. - Users praise YouScan for its **helpful customer support** that promptly addresses questions and enhances user experience. - Users appreciate YouScan for its **ease of use** , boasting an intuitive interface and helpful customer support. - Users are impressed by YouScan's **powerful analytics capabilities** , enabling them to uncover actionable insights efficiently. - Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement. ##### Cons - Users find the **learning curve challenging** , especially with search queries, making it tough for new users to adapt. - Users find the **difficult learning** curve a challenge, needing time to master YouScan's extensive features effectively. - Users express frustration with YouScan's **slow performance** when analyzing large data sets, impacting efficiency and usability. - Users note the **limited features** of YouScan, especially in query counts and data extraction capabilities. - Users face challenges with **data inaccuracy** due to limited query capabilities and difficulty in cleaning data effectively. #### What Are Recent G2 Reviews of YouScan? **["Excellent Threads Coverage, Smooth API Setup, and Proactive CSM Support"](https://www.g2.com/survey_responses/youscan-review-12851551)** **Rating:** 4.5/5.0 stars _— bizinside ._ [Read full review](https://www.g2.com/survey_responses/youscan-review-12851551) **["YouScan: Fast Reputation Management with Powerful AI and Responsive Support"](https://www.g2.com/survey_responses/youscan-review-13208468)** **Rating:** 5.0/5.0 stars _— Alberto M._ [Read full review](https://www.g2.com/survey_responses/youscan-review-13208468) #### What Are G2 Users Discussing About YouScan? - [What are the benefits and challenges of using YouScan for social media listening?](https://www.g2.com/discussions/what-are-the-benefits-and-challenges-of-using-youscan-for-social-media-listening) - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote ### [NewsWhip](https://www.g2.com/products/newswhip/reviews) NewsWhip is a sophisticated media intelligence solution designed to provide users with real-time insights into global news and social media narratives. By leveraging advanced monitoring capabilities, predictive analytics, and innovative AI technology, NewsWhip empowers brands and publishers to stay informed about emerging stories and trends as they unfold across various platforms. This tool is particularly valuable for organizations that need to navigate the fast-paced landscape of news and social media, ensuring they can respond effectively to shifting narratives. The target audience for NewsWhip includes global brands, media organizations, and publishers who require timely and accurate information to inform their strategies. Major companies like Google and Nissan, as well as prominent newsrooms such as Reuters and The Associated Press, utilize NewsWhip to enhance their editorial strategies and risk management efforts. By providing a comprehensive view of what is happening in real-time, NewsWhip enables these organizations to cut through the noise and focus on the stories that matter most to their audiences. Key features of NewsWhip include its lightning-fast monitoring system, which tracks news and social media activity across a wide range of platforms. This feature allows users to identify rising narratives and gauge public sentiment, providing a clear picture of how stories are evolving. Additionally, the platform's predictive analytics capabilities help users anticipate the potential impact of these narratives, allowing for proactive decision-making. The introduction of AI Agents, which function as embedded analysts, further enhances the platform's utility by offering actionable insights and recommendations tailored to specific situations. By utilizing NewsWhip, organizations can significantly improve their response times to emerging stories, ensuring they remain relevant in a rapidly changing media environment. The ability to track momentum and understand audience engagement with specific narratives allows brands and publishers to craft timely and impactful content. This not only aids in risk mitigation but also enhances overall editorial strategy, enabling users to make informed decisions that resonate with their target audiences. NewsWhip stands out in the media intelligence category by combining cutting-edge technology with a user-friendly interface, making it an essential tool for anyone looking to navigate the complexities of today's news landscape. **Average Rating:** 4.5/5.0 **Total Reviews:** 76 #### How Do G2 Users Rate NewsWhip? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10) - **Social Measurement:** 8.4/10 (Category avg: 8.6/10) - **Social Reporting:** 7.9/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.4/10 (Category avg: 8.7/10) #### Who Is the Company Behind NewsWhip? - **Seller:** [Sprout Social](https://www.g2.com/sellers/sprout-social) - **Company Website:** sproutsocial.com - **Year Founded:** 2010 - **HQ Location:** Chicago, IL - **Twitter:** @SproutSocial 116,252 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68375f2155e9c11aac20d94bebdf5dde3a64781f7a1b886633878a344b2f77f6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1175268%2F&secure%5Burl_type%5D=linkedin_company_website) 1,767 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Public Relations and Communications, Marketing and Advertising - **Company Size:** 39% Medium, 36% Large #### What Are Recent G2 Reviews of NewsWhip? **["Intuitive Dashboards & Easy Setup for Social Monitoring"](https://www.g2.com/survey_responses/newswhip-review-12634141)** **Rating:** 4.0/5.0 stars _— George D._ [Read full review](https://www.g2.com/survey_responses/newswhip-review-12634141) **["Good job!"](https://www.g2.com/survey_responses/newswhip-review-8383590)** **Rating:** 4.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/newswhip-review-8383590) #### What Are G2 Users Discussing About NewsWhip? - [What is NewsWhip used for?](https://www.g2.com/discussions/what-is-newswhip-used-for) ### [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) Emplifi is the AI-powered autonomous CX platform that unifies social marketing, commerce, and customer care in a single command center. Powered by Emplifi Fuel, its intelligence engine, the platform connects every team and every customer interaction, from content creation to conversion to post-sale support. 20,000+ global brands, including Domino's, Puma, Canon, Delta, and UFC, rely on Emplifi to manage 4 billion CX interactions per month across social, messaging, reviews, and live chat. The platform includes AI-powered publishing, community management, social listening, unified analytics, influencer marketing, UGC and visual commerce, ratings and reviews, and omnichannel customer care. **Average Rating:** 4.4/5.0 **Total Reviews:** 373 #### How Do G2 Users Rate Emplifi? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.9/10) - **Social Measurement:** 8.8/10 (Category avg: 8.6/10) - **Social Reporting:** 8.6/10 (Category avg: 8.6/10) - **Brand Monitoring:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind Emplifi? - **Seller:** [Emplifi](https://www.g2.com/sellers/emplifi-7f303838-0fb9-47c0-bc12-d24f181fe4b2) - **HQ Location:** Columbus , US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5aeabe4c65ed8808ff7358d654976880c558fe4998ce1c7d040a500b8f3d31d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Femplifi%2F&secure%5Burl_type%5D=linkedin_company_website) 547 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Community Manager - **Top Industries:** Marketing and Advertising, Retail - **Company Size:** 44% Medium, 31% Large #### What Do G2 Reviewers Say About Emplifi? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Emplifi, enabling seamless collaboration and efficient social media management. - Users value the **comprehensive social media management features** of Emplifi, enhancing teamwork and analytics across platforms. - Users value the **easy access to social media analytics** , enabling effective monitoring of campaign performance and engagement. - Users value the **analytics capabilities** of Emplifi, enabling effective monitoring and reporting of social media performance. - Users value the **intuitive features** of Emplifi, which effectively support community management and social media analytics. ##### Cons - Users note **missing features** in Emplifi, particularly the lack of Excel downloads and limited functionality in analytics. - Users report **technical issues** with Emplifi, citing glitches and inconsistent support that disrupt workflows and stability. - Users find **feature limitations** in Emplifi, noting a lack of essential capabilities for data analysis and insights. - Users feel there is **improvement needed** in features like data download and the effectiveness of the inspiration tab. - Users note a **lack of features** in Emplifi, particularly for analytics and platform-specific insights. #### What Are Recent G2 Reviews of Emplifi? **["Emplifi’s Intuitive Platform Makes Publishing and Dashboards Effortless"](https://www.g2.com/survey_responses/emplifi-review-12624587)** **Rating:** 4.5/5.0 stars _— Mel H._ [Read full review](https://www.g2.com/survey_responses/emplifi-review-12624587) **["Evolving, User-Friendly Suite with Responsive Implementation Support"](https://www.g2.com/survey_responses/emplifi-review-12580996)** **Rating:** 4.5/5.0 stars _— John M. C._ [Read full review](https://www.g2.com/survey_responses/emplifi-review-12580996) #### What Are G2 Users Discussing About Emplifi? - [What is Emplifi Social Marketing Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-social-marketing-cloud-used-for) - [What is Emplifi Service Cloud used for?](https://www.g2.com/discussions/what-is-emplifi-service-cloud-used-for) - [What is socialbakers?](https://www.g2.com/discussions/what-is-socialbakers) - 1 comment - [Is social Baker free?](https://www.g2.com/discussions/is-social-baker-free) - [What is scalability in Software?](https://www.g2.com/discussions/what-is-scalability-in-software) - ‹ Prev‹ Prev - 1 - [2](/categories/social-media-listening-tools/mid-market?order=g2_score&page=2#product-list) - [3](/categories/social-media-listening-tools/mid-market?order=g2_score&page=3#product-list) - [4](/categories/social-media-listening-tools/mid-market?order=g2_score&page=4#product-list) - [Next ›Next ›](/categories/social-media-listening-tools/mid-market?order=g2_score&page=2#product-list) Spotlight Categories [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure) [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) [CMMS Software](https://www.g2.com/categories/cmms) [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) [Video Editing Software](https://www.g2.com/categories/video-editing) Similar Categories - [Influencer Marketing Platforms](/categories/influencer-marketing-platforms) - [Other Social Media](/categories/other-social-media) - [Social Media Analytics](/categories/social-media-analytics) - [Social Media Management](/categories/social-media-mgmt) - [Social Media Suites](/categories/social-media-suites) [Browse Social Media Listening Tools Themes](/categories/social-media-listening-tools/themes)