BuzzSumo Pricing Overview

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Free Trial

Content Creation

$199.00

For marketers and marketing agencies wanting to take their content to the next level ($159/month when billed yearly)

PR & Comms

$299.00

For agencies needing to monitor coverage, research journalists, and track trends ($239/month when billed yearly)

Suite

$499.00

Ideal for the entire marketing team in large brands and agencies ($399/month when billed yearly)

5 Years of Historical Data

10 Users

Unlimited Exports

30 Trending Feeds

Unlimited Projects & Items

10 Alerts

Brief Generator

Content Analyzer

Backlink Analyzer

Topic Explorer

Keyword Tool

Question Analyzer

Monitoring

Coverage Reports

RSS Feed

Chrome Extension

Slack Integrations

Journalist Profiles

Twitter Influencers

YouTube Influencers

Facebook Pages

TikTok Influencer Database

YouTube Analyzer

Facebook Analyzer

Advanced Chrome Extension

Article Uploads

Self-Serve Help Center

Media Database & Outreach

Content Ideas Generator

Unlimited Searches

Enterprise

$999.00

No-holds-barred access. Everything household-name brands and agencies need. Still want more than what's listed here? Get in touch and we'll be happy to help.

5 Years of Historical Data

30 Users

Unlimited Exports

50 Trending Feeds

50 Alerts

Unlimited Projects & Items

Brief Generator

Content Analyzer

Backlink Analyzer

Topic Explorer

Keyword Tool

Question Analyzer

Monitoring

Coverage Reports

RSS Feed

Chrome Extension

Slack Integrations

Journalist Profiles

Twitter Influencers

YouTube Influencers

Facebook Pages

TikTok Influencer Database

YouTube Analyzer

Facebook Analyzer

Advanced Chrome Extension

Article Uploads

Self-Serve Help Center

Dedicated Customer Success

Early Access To New Features

Media Database & Outreach

Content Ideas Generator

Unlimited Searches

We offer a 30-day completely free trial with our plans, so you can test the features we know you'll love. There's no credit card required, so what are you waiting for?

BuzzSumo has 4 pricing editions, from $199 to $999. A free trial of BuzzSumo is also available. Look at different pricing editions below and see what edition and features meet your budget and needs.

Pricing information for BuzzSumo is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase BuzzSumo must be conducted with the seller.

Questions, comments or enquiries? Email help@buzzsumo.com.

Pricing information was last updated on October 10, 2024

BuzzSumo Pricing FAQs

Generated using AI

Based on G2 reviewer demographics and BuzzSumo's pricing structure, the Content Creation plan at $199 per month suits individual marketers and small agencies focused on content research and SEO. The PR and Comms tier at $299 is best for PR teams needing media monitoring and journalist outreach tools. G2 reviews from mid-market companies in marketing, IT, and e-learning frequently highlight the Suite plan at $499 as ideal for larger content teams needing multi-platform analytics. The Enterprise plan at $999 is designed for household-name brands requiring up to 30 users, dedicated customer success, and early feature access, aligning with G2's enterprise-segment reviewers in software and marketing industries.

BuzzSumo does not offer a permanent free tier but provides a free trial for prospective buyers to evaluate its capabilities. G2 reviewers note that the free and entry-level access is significantly restricted, with limits on searches, alerts, and historical data. BuzzSumo's paid plans begin at $199 per month for the Content Creation tier, unlocking unlimited searches, two years of historical data, and core tools like the Content Analyzer and Keyword Tool. Higher tiers such as PR and Comms ($299), Suite ($499), and Enterprise ($999) progressively add users, trending feeds, journalist profiles, influencer databases, and platform-specific analyzers for YouTube, Facebook, and TikTok.

BuzzSumo is widely regarded as a premium investment that delivers strong value for the right user. G2 reviewers consistently rate it 4.5 out of 5, with many praising its all-in-one content research, influencer discovery, and brand monitoring capabilities. However, pricing concerns are among the most frequently cited cons across G2 reviews, particularly from small businesses and freelancers. Reviewers compare BuzzSumo's pricing unfavorably to tools like Ahrefs, which offers overlapping SEO features at a similar cost. That said, G2 users who commit to a paid plan frequently describe it as a worthwhile investment, with several noting they initially hesitated on cost but found the ROI compelling once actively using BuzzSumo.

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BuzzSumo Alternatives Pricing

The following is a quick overview of editions offered by other Social Media Analytics Software

Hootsuite Standard	$199.001 user Per Month	Up to 10 social accounts Unlimited post scheduling Best time to post recommendations AI assistant with image and caption generator Canva and Adobe Express templates One inbox for all social accounts DM automations Search the past 7 days for brand and competitor mentions Analyze brand and competitor sentiment Benchmark against 5 competitors Assign DMs to teammates … and much more! Show More
Sprout Social Essentials	Starting at $79.001 user/per month (billed annually)	Created for social media professionals focused on simplifying publishing workflows. Connect up to 5 social profiles Increase your visibility with optimal send times Track performance with profile and post-level reporting
Brand24 Individual	$199.00Per Month	For tracking a small brand. 3 keywords, 1 user 2K mentions / mo Basic AI features Update every 12h Monitoring of Facebook, Instagram, Twitter, News, Blogs, Forums, Reddit Mentions Volume Engagement tracking (likes, shares & comments) Sentiment Analysis Daily and Weekly Reports Storm Alerts Push Notifications (Mobile App) Custom email notifications Filtering by Boolean search Sorting by Mention's importance, Date and Popular Adding Extra Users Grouping Mentions Tagging Mentions Show More

Various alternatives pricing & plans

Free Trial

Pricing information for the above various BuzzSumo alternatives is supplied by the respective software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase any of these products must be conducted with the seller.

BuzzSumo Pricing Reviews

(1)

Verified User in E-Learning

Mid-Market (51-1000 emp.)

7/1/2025

"A Must-Have Tool for Content Marketers and Strategist"

4.5/5

What do you like best about BuzzSumo?

BuzzSumo makes it incredibly easy to discover high-performing content across any topic or industry. I love how I can instantly see which articles are getting the most engagement across social platforms like Facebook, LinkedIn, and X (Twitter). The Content Analyzer and Trending Feeds are my favorite features — they save me hours of research and help me plan content that’s more likely to succeed. It also helps identify top influencers and competitors’ best-performing content, which is a huge bonus. Review collected by and hosted on G2.com.

What do you dislike about BuzzSumo?

While BuzzSumo is a powerful tool, some of its best features — like full historical data, backlink analysis, and advanced filters — are only available on higher-tier plans, which can be expensive for small teams or individual users. Also, the UI, while clean, could be a bit more intuitive in terms of navigation between reports. Lastly, data for some newer or niche topics can be limited. Review collected by and hosted on G2.com.

What problems is BuzzSumo solving and how is that benefiting you?

BuzzSumo helps me eliminate the guesswork in content creation. It solves the problem of not knowing what topics or formats resonate with my target audience by showing what’s already working across the web and social platforms. I can easily track trending topics, monitor competitors, and discover content gaps — all in one place.

As a result, I’m able to plan content that drives more engagement, improve SEO performance, and stay ahead of trends without spending hours on manual research. It has made my content strategy smarter and more data-driven. Review collected by and hosted on G2.com.