--- title: YouScan Reviews meta_title: 'YouScan Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 308 reviews by the users' company size, role or industry to find out how YouScan works for a business like yours. aggregate_rating: rating_value: 4.7 review_count: 308 scale: '5' date_modified: '2026-09-28' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # YouScan Reviews **Vendor:** YouScan **Category:** [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Average Rating:** 4.7/5.0 **Total Reviews:** 308 **AI Verified:** At least 10 G2 reviewers have confirmed using this product's AI features and functionality. ## About YouScan YouScan is a next-generation, AI-powered social listening platform designed to help users gain deep insights into customer behavior and sentiment. This innovative solution caters specifically to marketers, researchers, and public relations professionals who seek to understand their audience more comprehensively. By analyzing what customers say, do, and who they are, YouScan provides a holistic view of consumer interactions with brands, enabling organizations to make informed decisions based on real-time data. The platform is particularly beneficial for a diverse range of users, including large corporations and smaller, customer-centric brands. With over 400 clients worldwide, including industry giants like Nestle, L'Oreal, and Coca-Cola, YouScan is trusted by both established brands and emerging companies. Its mission is to empower organizations to listen to their customers effectively, fostering improved engagement and strategic growth. YouScan boasts several key features that set it apart in the social listening category. One of its standout offerings is the Insights Copilot, a conversational social listening AI agent. This feature simplifies the process of extracting valuable insights from vast amounts of text data, allowing users to effortlessly gauge consumer opinions on brands, competitors, and relevant events. Additionally, YouScan's industry-leading image analysis capabilities enable "visual listening," allowing users to understand how consumers interact with brands through social media images, including brand logo detection and automated visual content reports. Understanding the audience is crucial for effective marketing strategies, and YouScan excels in this area with its Audience Insights feature. This tool provides demographic information, interests, and occupations of individuals discussing brands and topics on social media, allowing users to tailor their marketing efforts to specific segments. The platform's powerful reporting capabilities, combined with a sleek and user-friendly interface, make it accessible and appealing to a wide range of users, from large enterprises to startups. Recognized by industry experts, YouScan has received accolades such as being named a "Cool AI Vendor for Marketing" by Gartner and winning multiple MarkTech Breakthrough Awards for "Best Social Media Monitoring Software." Founded in Kyiv, YouScan has grown into a distributed team with offices across Europe and Latin America, reflecting its commitment to serving a global clientele while continuously evolving to meet the needs of the market. ## YouScan Pros & Cons Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews. **What users like:** - Users praise YouScan's **exceptional customer support** for prompt assistance and comprehensive onboarding, enhancing their overall experience. (38 reviews) - Users appreciate the **helpful customer support** of YouScan, promptly addressing questions and enhancing user experience. (37 reviews) - Users find YouScan to be a **user-friendly platform** with an intuitive interface and excellent support for social media monitoring. (32 reviews) - Users value the **powerful analytics capabilities** of YouScan, enabling data-driven decisions and insightful trend identification. (26 reviews) - Users find YouScan's **social listening capabilities** invaluable for monitoring brand mentions and enhancing customer engagement. (25 reviews) - Features (23 reviews) - Users find YouScan's interface **exceptionally intuitive** , enabling quick mastery of features and enhancing overall user experience. (23 reviews) - Users appreciate the **intuitive UI and social media coverage** of YouScan, enhancing their monitoring and engagement efforts. (23 reviews) - Insights (19 reviews) - Social Media Monitoring (19 reviews) **What users dislike:** - Users find the **learning curve** steep and the interface not user-friendly, complicating the overall experience. (17 reviews) - Users find the **difficult learning curve** of YouScan challenging, requiring time to master its many features effectively. (12 reviews) - Users find the **limited features** of YouScan restrictive, hindering its effectiveness for medium to large operations. (9 reviews) - Users experience **slow performance** when analyzing large data sets, impacting efficiency and satisfaction with YouScan. (9 reviews) - Users find a **steep learning curve** with YouScan, making onboarding and effective use challenging for newcomers. (8 reviews) - Learning Difficulty (6 reviews) - Dashboard Issues (5 reviews) - Users express concern about **data inaccuracy** , particularly due to limited queries and difficulty in cleaning irrelevant data. (5 reviews) - Data Limitations (5 reviews) - Difficult Setup (5 reviews) ## YouScan Reviews ### 1. One of the best solutions for Social buzz monitoring **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 24, 2019 **What do you like best about YouScan?** 1. Monitoring of all key SNs, websites, mass-media etc.
2. Full info about the author of each message (depending on the channel's capabilities)
3. Possibility to get historical data
4. Visual insights; possibility to add specific elements to image recognition feature
5. Possibility to download all found mentions with full text
6. Ability to sample mentions within the platform
7. Helpful support **What do you dislike about YouScan?** 1. Not able to set a broad topic w/o key words (to analyze what specific audience is talking about)
2. Impossible to set a topic w/o help of support team if the topic has too much mentions **What problems is YouScan solving and how is that benefiting you?** 1. Social media monitoring and analysis for branded topics
2. Searching for Social insights
3. Analyzing Social perception of a certain phenomenon
4. Alerts monitoring ### 2. Review **Rating:** 5.0/5.0 stars **Reviewed by:** Maria V. **Validated Reviewer:** This review contains authentic analysis and has been reviewed by our team **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** January 30, 2019 **What do you like best about YouScan?** I love YouScan for regular development of new features that makes easier the analysts’ work. When Trend Watching function was launched, my time spent on working with news’ hooks greatly reduced. I don’t need to spend time looking for patterns among them anymore. Everything works automatically. Previously, there was a problem to explain reasons for each surge to the clients. Now everything is clear - what, where and why. ### 3. Useful social platform **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through LinkedIn **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 05, 2019 **What do you like best about YouScan?** We like the way we are able to easily analyze who is talking about/mentioning our organization across social media **What do you dislike about YouScan?** It is somewhat hard to set up our various social media platforms in their database - it would be easier if they integrated more platforms in a easier manner **Recommendations to others considering YouScan:** Consider free alternatives including google products as they are very similar and much more cost effective **What problems is YouScan solving and how is that benefiting you?** Looking to see who is talking about us positively/negatively - we are able to track our mentions/social footprint much closer with their platform ### 4. YouScan: Social media listening **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 05, 2019 **What do you like best about YouScan?** I like that YouScan is fueled by image recognition technology. Gave the company that I was working for the ability to identify the customers that we were interacting with based on different demographics. **What do you dislike about YouScan?** I dislike the price, we were using the "Pro" version, which was $750. A little pricey for small businesses. **What problems is YouScan solving and how is that benefiting you?** We used YouScan for the analytical functions and trends detection and to monitor the small business that I was working with's social media presence. ### 5. Powerful, convenient, expensive **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** February 28, 2019 **What do you like best about YouScan?** Good coverage, almost precise automatic tone of voice, user-friendly interface, convenient analytics, user rights management **What do you dislike about YouScan?** Too expensive, less mass media than it could have been. **What problems is YouScan solving and how is that benefiting you?** Negative monitoring
Agents of influence work
Media field analysis
Everyday monitoring
Reporting ### 6. Youscan Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Incentivized:** This reviewer was offered a nominal gift card as thank you for completing this review. **Source: G2 invite:** Invitation from G2. This reviewer was offered a nominal gift card as thank you for completing this review. **Reviewed Date:** March 05, 2019 **What do you like best about YouScan?** Youscan does exactly what it sets out to do. Very good at scanning online to gather information and really improves marketing campaigns for the business. **What do you dislike about YouScan?** There is not much I dislike. Possibly try to improve the spam filter. **What problems is YouScan solving and how is that benefiting you?** This product can fast and efficiently scan docs and have them converted to online docs and data sheets. It’s trend detection is great for specifically targeted campaigns. ### 7. Best service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Current User:** The reviewer uploaded a screenshot or submitted the review in-app verifying them as current user. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 04, 2019 **What do you like best about YouScan?** Completeness of collection, efficiency of technical support responses, very user-friendly interface **What do you dislike about YouScan?** Nothing dislike in youscan it works fine **Recommendations to others considering YouScan:** have no reccomendations **What problems is YouScan solving and how is that benefiting you?** we monitor the reputation of our customers ### 8. Great experience, but don't use it anymore because I've changed jobs **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Oil & Energy | Enterprise (> 1000 emp.) This reviewer's identity has been verified by our review moderation team. They have asked not to show their name, job title, or picture. **Validated Reviewer:** Validated through a business email account **Source: Organic:** Organic review. This review was written entirely without invitation or incentive from G2, a seller, or an affiliate. **Reviewed Date:** March 04, 2019 **What do you like best about YouScan?** Monitoring, discovery, summaries and influencer features are great **What do you dislike about YouScan?** Analytics and reports could be much better **Recommendations to others considering YouScan:** At least give it a shot! Very cool internationalization features - we were able to set up SMM and monitoring in Nigeria easily. **What problems is YouScan solving and how is that benefiting you?** We use YouScan to track discussions of clean and solar energy on social media and on traditional online media to stay on top of the industry trends. ## YouScan Discussions - [What is YouScan used for?](https://www.g2.com/discussions/what-is-youscan-used-for) - 1 comment, 1 upvote - [View YouScan pricing details and edition comparison](https://www.g2.com/products/youscan/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-09-29+02%3A52%3A06+-0500&secure%5Bsession_id%5D=061cd723-a892-4fcf-ab2c-9f8c597839c7&secure%5Btoken%5D=f74535cd8b5c267cef95a0f68d066eabf991d7a572675319dc564a063e7173bf&format=llm_user) ## YouScan Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Media Channels** - Broadcast Media - Print Media - Online Media **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Brand Signals** - Comparison - AI - Brand Health **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis - Competitive Analysis **Geographic Coverage** - Local Media - National Media - International Media **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Brand Analytics** - Trend Analysis - Tracking **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Reporting** - Revenue Reporting - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management - Digital Media Monitoring - Review Monitoring - Brand Management - Template Management - SEO Management - Response Management - Customer Experience Management - Negative Feedback Management - Keyword Tracking **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Social Media Integration **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Generative AI** - Generative AI **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Additional Functionality** - Multi-Channel Marketing - Approval Process Control - Reporting & Statistics - Data Visualization - Real-Time Data - Content Library - Press Release Builder - API - Monitoring - Multi-Channel Distribution - Data Import/Export - Press Monitoring - Email Distribution - Social Media Monitoring - Search/Filter - Media Monitoring - Auto Update - AI Copilot **In-House Management** - Employee Performance - Team Workflow **Generative AI** - Generative AI **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - CRM Integration - Third-Party Integrations - Social Media Integration **Additional Functionality** - White Label - Hashtag Tracking - Review Sharing - Reporting/Analytics - Predictive Analytics - Customer Advocacy - Automated Responses - Multi-Channel Distribution - AI Copilot - Employee Advocacy - Widgets - Search/Filter - Scoring - API - Customizable Reports - Alerts/Notifications - Customizable Fields - Review Request - Engagement Tracking ## Top YouScan Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (709 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,643 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,819 reviews)