YouScan Reviews & Product Details

We originally subscribed to YouScan for its TikTok data, this is where it helps us the most, but we have found it to be very useful with Instagram, Reddit, YouTube, and X data as well. We use a variety of listening tools in our work, depending on the client and the type of project but because TikTok has become so hard to ignore if you’re trying to understand how people talk about brands online, YouScan has proven essential to our work. So much conversation happens on TikTok first, so having access to this data makes our work easier.

Additionally, we’ve used YouScan for review data. That has been helpful on a few projects where social posts alone didn’t tell the full story. Reviews can reveal a different kind of user feedback, and aids our analysis alongside social conversations.

In general, we keep track of what platforms are building and improving on over time. Our work changes from project to project, so it helps when a tool keeps adding new features and expanding what it can do. Review collected by and hosted on G2.com.

Our team tends to do fairly deep analysis, and we usually combine several data sources together. Because of that, we often export data and work with it in other systems. Some built-in AI features are less important for our workflow since we’re already processing the information in other ways.

Another thing we noticed while testing visual logo detection is that it needs some careful setup. If a logo shape is very simple, it can sometimes match things that aren’t actually related. That’s not unusual for visual recognition tools, but it does mean you need to spend some time cleaning up the search.

Lastly, we have run into some challenges with the time required for historical collection. While timing can vary depending on the complexity or size of a topic, these inconsistencies can sometimes lead to analyses being completed down to the wire. Review collected by and hosted on G2.com.

We mainly use YouScan to monitor mentions of our organization as an NGO — to see where and how we’re being talked about, track media coverage, and stay on top of conversations around our work.

At the same time, it’s also really helpful for search. When we need to dig into specific topics, mentions, or trends, it makes it easy to find relevant discussions without manually going through tons of sources. So for us, it works both as a reliable monitoring tool and a solid way to explore what’s happening around our field. Review collected by and hosted on G2.com.

Honestly, there’s nothing major that stands out as a downside for us. It does what we need it to do — helps us track mentions of our NGO and keeps everything in one place. Review collected by and hosted on G2.com.

We contacted multiple news monitoring platforms looking for a possibility to collect news without keyword filter. Apparently all of them are focusing on brand monitoring and do not allow free scanning of selected channels. YouScan was our savior, providing possibility to monitor multiple channels without filters and browse tags freely afterwards. They number of sources they are connected to is amazing. Also, they have powerful filtering that you can set up either in UI or in a SQL-like manner. They even have AI that helps build filter queries. Not to mention powerful analytics and automated tracking of personas (celebrities, polititians etc.) It is also possible to offload data for additional analysis. Great tool that I highly recommend! Review collected by and hosted on G2.com.

Haven't noticed any drawbacks so far. No dislikes Review collected by and hosted on G2.com.

YouScan is a very smart, powerful platform. A good choice for media monitoring and analytics. In my opinion, it has advanced capabilities for both quick and advanced text data analysis. Wide coverage of different media and a high depth of historical data if professional retro analysis is required. Very good user-friendly interface. High-class customer service and technical support – quick and comprehensive feedback even on complex non-standard requests. Review collected by and hosted on G2.com.

There are many different features that are not immediately obvious. :o) All you need to do is clearly define your goals and objectives. And even if you can't figure out how to achieve them, the highly expert support team will tell you what to do and how to do it using the platform. Review collected by and hosted on G2.com.

I use YouScan daily for social listening across multiple brands. It helps me monitor online conversations and track brand mentions efficiently. I really like its advanced listening capabilities, especially for TikTok. The visual query feature goes beyond captions to pick up on-screen text and spoken mentions, which gives a much deeper and accurate view of conversations. The system's ability to organize and segment large volumes of social data into actionable insights is really helpful. The tagging feature is also a big plus for structured analysis, allowing me to categorize content based on specific themes or needs. Review collected by and hosted on G2.com.

The tagging process can be quite manual, especially with large datasets, so more automation or smarter tagging would be useful. There's also room for improvement in the speed and ease of building queries, particularly for complex searches. I would like more flexibility before exporting, such as the ability to customize which data fields are included. Additionally, having more customization options for charts on the platform, like converting a pie chart into a bar graph or choosing between stacked versus unstacked views, would be great. I'd like to add more metrics or attributes, such as breaking sources down by social channel. There's a bit of a learning curve with the initial setup, as YouScan uses its own set of operators that differ from standard query systems. Review collected by and hosted on G2.com.

One of the biggest strengths, in my opinion, is the ability to run different types of analysis thanks to such a large and well-structured database. You can easily customize your searches using a wide range of filters, which makes it easy to tailor the analysis to your needs and choose the level of depth and detail you’re looking for. Review collected by and hosted on G2.com.

One limitation, when it comes to research and analysis, is that Instagram posts are not picked up unless they include hashtags related to the topic being monitored, which can make it harder to capture conversations more fully on that platform. Review collected by and hosted on G2.com.

The depth of the data and the scope of the sources is unlike anything other tool I've worked with before, and I have worked with many. It really is the closest thing to an all-in-one social media analysis tool I've come across to date.

The customer support is excellent, truly top-tier. Messages and emails are responded promptly, and the team is so open to feedback. It makes using the tool itself so much better to have this level of professional, timely support. Review collected by and hosted on G2.com.

The time it takes to collect historical data is extensive, and can put pressure on tight deadlines. I can't always factor in another day for history collection into a project, which means I need to collapse my work into a shorter period of time to compensate for the lengthy historical data collection. Review collected by and hosted on G2.com.

I really like the artificial intelligence feature that YouScan uses to process the volume of data and access insights. Additionally, it is capable of providing graphs and information that are extremely useful. The artificial intelligence features enable an in-depth analysis of the mentions collected on social media, which is valuable for any monitoring. Review collected by and hosted on G2.com.

I believe that the visuals and visual resources for building custom reports could be improved, because they are still somewhat rigid. There is a lot of room for improvement compared to specific data visualization tools, there are many resources that can be enhanced. Review collected by and hosted on G2.com.

It is a very intuitive platform, for a first moment with social platforms it is a great option. Review collected by and hosted on G2.com.

I miss more details about how the metric is considered, how the mention board works, and what the principle is for a post to be highlighted. Some visualizations by segment also end up being difficult because they are divided into many screens; sometimes, having a more executive view on a single screen would be more assertive. Review collected by and hosted on G2.com.

Youscan has become an indispensable part of our daily workflow. From the very beginning, the platform impressed us with its ease of implementation. The interface is remarkably intuitive, allowing our team to get up and running with a minimal learning curve—a rare balance of power and simplicity.

The feature set is where Youscan truly shines. The Insights Co-pilot is, without exaggeration, a game-changer. The ability to analyse images, the brilliant TikTok integration, and the sophisticated auto-categorisation have fundamentally changed not only the way we work but also the quality of our outputs. We are uncovering deeper, more nuanced insights from visual data and emerging platforms that were previously out of reach.

However, the most exceptional part of our experience has been the world-class customer support. Our Customer Success Manager, Lina, is absolutely phenomenal. She is more than just a support contact; she's a true partner to our team. Her proactive check-ins, tailored training sessions, and incredible knowledge of the platform ensure we are always maximising its capabilities.

What's more, the entire Youscan team genuinely listens. Our feedback is not only heard but actively implemented by the tech team, demonstrating a real commitment to client success. In a crowded market, Youscan distinguishes itself with a powerful platform and a customer-centric culture that is second to none. We cannot recommend it highly enough. Review collected by and hosted on G2.com.

The platform interface has certain limitations, such as the inability to compare different date ranges. Review collected by and hosted on G2.com.