Adobe Marketo Engage
Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.
Average Rating: 4.1/5.0
Total Reviews: 3,027
How Do G2 Users Rate Adobe Marketo Engage?
- Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.1/10)
- Email Platform Integration: 7.7/10 (Category avg: 8.7/10)
- Email Categorization: 7.6/10 (Category avg: 8.6/10)
- Attachment Activity: 7.8/10 (Category avg: 8.3/10)
Who Is the Company Behind Adobe Marketo Engage?
- Seller: Adobe
- Company Website:
- Year Founded: 1982
- HQ Location: San Jose, CA
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Twitter: @Adobe
956,842 Twitter followers -
LinkedIn® Page: www.linkedin.com
42,087 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Marketing Manager, Marketing Operations Manager
- Top Industries: Computer Software, Marketing and Advertising
- Company Size: 53% Medium, 25% Large
What Do G2 Reviewers Say About Adobe Marketo Engage?
AI-generated summary from verified user reviews
Pros
- Users appreciate the ease of use of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly.
- Users value Adobe Marketo Engage for its extensive automation capabilities, enhancing engagement and streamlining communication across channels.
- Users value the seamless integrations and robust personalization features of Adobe Marketo Engage for targeted marketing success.
- Users appreciate the strong integration capabilities of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency.
- Users value the advanced marketing automation capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management.
Cons
- Users find the learning curve steep, making it challenging to navigate and utilize Adobe Marketo Engage effectively.
- Users find the steep learning curve of Adobe Marketo Engage challenging without prior experience or technical background.
- Users find Adobe Marketo Engage not intuitive, requiring frequent usage to navigate its outdated interface comfortably.
- Users find the complexity of Adobe Marketo Engage creates challenges in campaign management and usability for new users.
- Users find the pricing of Adobe Marketo Engage extremely high, which limits accessibility and value for tier 3 countries.
What Are Recent G2 Reviews of Adobe Marketo Engage?
"Scalable, Flexible Platform for Complex Marketing Automation"
Rating: 4.0/5.0 stars
— Lindsay C.
"The Most Powerful Marketing Operations & Automation Tool"
Rating: 5.0/5.0 stars
— Robyn H.
