# Best Email Tracking Software

  *By [Julie Jung](https://research.g2.com/insights/author/julie-jung)*

   Email tracking software allows users to monitor email engagement metrics, including open rates, link clicks, and attachment downloads, using features such as web beacons and read receipts, helping sales and marketing teams identify optimal engagement points and improve communications with prospective customers.

### Core Capabilities of Email Tracking Software

To qualify for inclusion in the Email Tracking category, a product must:

- Integrate with email platforms so that users can create, manage, send, schedule, and track inbound and outbound emails
- Enable users to schedule emails based on factors such as time constraints, geographic distribution of prospects, and prospect status
- Notify users when recipient actions occur such as email opened, reply sent, or attachment downloaded
- Allow users to categorize inbound and outbound communications according to tags, lists, and sales priority
- Deliver analytics on basic and advanced email usage to understand how emails are received

### Common Use Cases for Email Tracking Software

Sales and marketing teams use [email tracking software](https://learn.g2.com/best-email-tracking-software) to optimize outreach timing and improve prospect engagement. Common use cases include:

- Identifying the best time to follow up with prospects based on open and click behavior
- Evaluating the effectiveness of sales messaging and email templates to improve conversion
- Prioritizing outreach by tracking which prospects are most actively engaging with emails

### How Email Tracking Software Differs from Other Tools

Email tracking software integrates directly with email platforms and is typically implemented alongside complementary sales and marketing tools such as [CRM software](https://www.g2.com/categories/crm) and [email marketing software](https://www.g2.com/categories/email-marketing) to form a complete sales force automation system. While email marketing software focuses on campaign management and list segmentation, email tracking tools focus specifically on real-time engagement signals at the individual email level.

### Insights from G2 on Email Tracking Software

Based on category trends on G2, real-time open and click notifications and seamless CRM integration stand out as the most valued features. Improved follow-up timing and better visibility into prospect intent stand out as primary outcomes of adoption.





## Category Overview

**Total Products under this Category:** 171


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 117,700+ Authentic Reviews
- 171+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Email Tracking Software At A Glance

- **Leader:** [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
- **Highest Performer:** [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
- **Easiest to Use:** [Close](https://www.g2.com/products/close/reviews)
- **Top Trending:** [Instantly](https://www.g2.com/products/instantly/reviews)
- **Best Free Software:** [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)


---

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[Try for Free](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=271&amp;secure%5Bdisplayable_resource_id%5D=179&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=neighbor_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=179&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=1841&amp;secure%5Bresource_id%5D=271&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-tracking%2Fenterprise&amp;secure%5Btoken%5D=f5c4af6c7820aa2e873be252a62ff0614aa163fcf8ca147a11384036fcd74f0f&amp;secure%5Burl%5D=https%3A%2F%2Fwww.pipelinersales.com%2Fcrm%2Ffree-trial%2Fg2crowd%2F&amp;secure%5Burl_type%5D=free_trial)

---

## Top-Rated Products (Ranked by G2 Score)
  ### 1. [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  Sales Hub combines sales engagement tools, AI-powered productivity features, and workflow automation into a unified platform designed to help growing teams close deals faster. Core Value Proposition: Sales Hub addresses common sales challenges: inefficient manual processes that slow deal velocity, fragmented customer information creating incomplete context, and complex software requiring extensive training and ongoing administration. Built on the HubSpot Smart CRM, Sales Hub connects customer data and sales tools in a single unified system. Key Capabilities Sales Engagement Tools: Sales Hub provides email tracking, meeting scheduling, document sharing, and communication templates that streamline prospect interactions and eliminate administrative friction in the sales process. AI-Powered Productivity: The platform includes AI features that automate repetitive tasks, suggest next actions based on deal context, and surface relevant customer insights, helping representatives focus on selling rather than administrative work. Unified Customer View: Because all customer data, communication history, and deal information exists within the Smart CRM, sales representatives see complete context without toggling between systems. This includes visibility into marketing interactions, service tickets, and prior sales conversations. Workflow Automation: Sales Hub automates routine sales processes, ensuring consistent execution without manual coordination. Sales Hub vs. Alternatives: Unlike legacy CRM systems functioning primarily as databases requiring extensive customization, Sales Hub includes engagement tools, automation, and AI capabilities as native features rather than add-ons requiring integration. This eliminates the complexity of purchasing separate tools for email tracking, meeting scheduling, document management, and sales analytics. Sales Hub&#39;s intuitive interface reduces training time for new team members compared to traditional sales platforms requiring extensive technical knowledge. Teams benefit from fast onboarding, seamless alignment through shared data visibility, and flexible scaling. Who Should Use Sales Hub Sales Hub serves growing sales teams needing to increase productivity without adding headcount, sales representatives requiring complete customer context during buyer conversations, and sales leaders seeking pipeline visibility through unified reporting. The platform scales from small sales teams to enterprise organizations. Outcome Sales Hub helps teams sell smarter, not harder, enabling reps to get richer context and better insights at every step of the buyer journey.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 13,055

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.8/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.6/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot)
- **Company Website:** https://www.HubSpot.com
- **Year Founded:** 2006
- **HQ Location:** Cambridge, MA
- **Twitter:** @HubSpot (785,747 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/68529/ (11,979 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 60% Small-Business, 35% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1430 reviews)
- Features (831 reviews)
- Helpful (760 reviews)
- Lead Management (671 reviews)
- Intuitive (617 reviews)

**Cons:**

- Missing Features (500 reviews)
- Limited Features (472 reviews)
- Learning Curve (447 reviews)
- Expensive (344 reviews)
- Limited Customization (319 reviews)

  ### 2. [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)
  Accelerate revenue from pipeline to paycheck with Salesforce Sales Cloud - your complete growth platform that brings together the power of humans with agents at every step of the sales cycle. Boost productivity with automation and drive revenue with an integrated growth platform. The future of sales is here, and with Agentforce, we’re helping teams unlock their full potential - making them limitless. Build Pipeline Faster with AI Agents: Sales Agents Sales AI Sales Engagement Sales Programs Buyer Engagement Accelerate Productivity with Automation: Sales Data Sales Analytics Sales Team Productivity Revenue Intelligence Drive Revenue on an Integrated Platform: Revenue Lifecycle Management and CPQ Sales Performance Management Partner Relationship Management


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 24,501

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.7/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.4/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Company Website:** https://www.salesforce.com/
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,281 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 46% Mid-Market, 34% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (3658 reviews)
- Features (3167 reviews)
- Lead Management (2051 reviews)
- Customization (1641 reviews)
- Customizability (1620 reviews)

**Cons:**

- Learning Curve (1831 reviews)
- Limitations (1412 reviews)
- Missing Features (1147 reviews)
- Limited Features (1126 reviews)
- Expensive (1109 reviews)

  ### 3. [Apollo.io](https://www.g2.com/products/apollo-io/reviews)
  Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 9,260

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.5/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.3/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io)
- **Company Website:** https://www.apollo.io/
- **Year Founded:** 2015
- **HQ Location:** San Francisco, CA
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Business Development Manager
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 67% Small-Business, 29% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1680 reviews)
- Lead Generation (1400 reviews)
- Features (1393 reviews)
- Helpful (1390 reviews)
- Time-saving (1152 reviews)

**Cons:**

- Missing Features (597 reviews)
- Inaccurate Data (503 reviews)
- Learning Curve (474 reviews)
- Data Inaccuracy (458 reviews)
- Limited Features (454 reviews)

  ### 4. [Instantly](https://www.g2.com/products/instantly/reviews)
  Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database &amp; AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4,061

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.3/10 (Category avg: 8.6/10)
- **Email Categorization:** 9.3/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.9/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Instantly](https://www.g2.com/sellers/instantly)
- **Company Website:** https://instantly.ai
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/instantlyapp/ (211 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 93% Small-Business, 4% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (686 reviews)
- Helpful (497 reviews)
- Customer Support (491 reviews)
- Features (367 reviews)
- Time-saving (354 reviews)

**Cons:**

- Expensive (198 reviews)
- Missing Features (190 reviews)
- Email Management (126 reviews)
- Learning Curve (105 reviews)
- Email Issues (104 reviews)

  ### 5. [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 2,954

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.2/10 (Category avg: 8.6/10)
- **Email Categorization:** 7.9/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Pipedrive](https://www.g2.com/sellers/pipedrive)
- **Company Website:** https://www.pipedrive.com
- **Year Founded:** 2010
- **HQ Location:** New York
- **Twitter:** @pipedrive (14,373 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1876917/ (1,045 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Sales Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (574 reviews)
- Intuitive (274 reviews)
- Simple (243 reviews)
- Helpful (231 reviews)
- Integrations (210 reviews)

**Cons:**

- Missing Features (230 reviews)
- Limited Features (151 reviews)
- Learning Curve (118 reviews)
- Integration Issues (108 reviews)
- Expensive (102 reviews)

  ### 6. [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews)
  ZoomInfo Sales is a comprehensive sales execution solution designed to empower sales teams by transforming data into actionable insights within a single, unified platform. This innovative tool integrates three core products—ZoomInfo Sales, Copilot, and GTM Workspace—each tailored to enhance the sales process and improve efficiency. The ZoomInfo Sales component stands out as a leading B2B sales prospecting platform, offering access to an extensive database that includes over 70 million direct dial phone numbers, 174 million verified email addresses, and 500 million professional profiles. This wealth of information enables sales professionals to identify and connect with potential clients effectively. Additionally, the platform tracks buyer intent, monitors website visitors, and processes over one billion buying signals each month, ensuring that users have access to timely and relevant data. With a significant annual investment in data quality, ZoomInfo guarantees that the intelligence provided is both accurate and reliable, as it is meticulously verified rather than scraped from unreliable sources. Copilot serves as an AI-driven sales assistant that centralizes critical data and signals, allowing sales representatives to prioritize accounts and uncover opportunities more efficiently. By providing custom account summaries, personalized recommendations, and tailored email communications, Copilot streamlines the research process, saving sellers an estimated 10 hours each week. Its seamless integration with existing CRM systems ensures that users receive real-time alerts on account changes, enabling timely engagement with customers and prospects. GTM Workspace further enhances the sales process by shifting teams from a reactive to a proactive approach. This AI-powered workspace consolidates insights from various systems into a single view, allowing sales professionals to manage their workflows more effectively. AI agents within GTM Workspace conduct account research, generate follow-up tasks, monitor signals, draft outreach communications, and suggest next best actions. This holistic approach ensures that sales teams can operate efficiently, making informed decisions based on comprehensive insights. Overall, ZoomInfo Sales provides a robust solution for sales teams looking to optimize their processes and drive better results. By combining accurate data, AI-driven insights, and streamlined workflows, it enables users to focus on what matters most—building relationships and closing deals.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 8,832

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.8/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.6/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706)
- **Company Website:** https://www.zoominfo.com/
- **Year Founded:** 2000
- **HQ Location:** Vancouver, WA
- **Twitter:** @ZoomInfo (23,496 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/zoominfo/ (4,353 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 48% Mid-Market, 26% Enterprise


#### Pros & Cons

**Pros:**

- Contact Information (413 reviews)
- Ease of Use (403 reviews)
- Data Accuracy (384 reviews)
- Features (334 reviews)
- Helpful (324 reviews)

**Cons:**

- Inaccurate Data (232 reviews)
- Outdated Data (232 reviews)
- Outdated Contacts (215 reviews)
- Data Inaccuracy (188 reviews)
- Outdated Information (172 reviews)

  ### 7. [Salesloft](https://www.g2.com/products/salesloft/reviews)
  Salesloft powers durable revenue growth for the world’s most demanding companies. The industry-leading Revenue Orchestration Platform uses purpose-built AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal. Targeting a diverse audience that includes sales professionals, marketing teams, and revenue operations leaders, Salesloft is used successfully by organizations of all sizes. More than 5,000 customers including Google, 3M, IBM, Shopify, Square, and Cisco gain a performance force multiplier with Salesloft by shifting to a durable revenue engagement model, helping them solve the complexities of modern B2B sales and unlock revenue efficiency. Salesloft provides a suite of capabilities and solutions designed to support modern sales teams, including advanced analytics, sales forecasting, sales automation, sales coaching, deal management, revenue intelligence, sales engagement, conversation intelligence, and integrated communication capabilities. With Salesloft&#39;s Revenue Orchestration Platform powering a durable revenue engagement model, businesses can unlock profitable, efficient growth. For more information visit&amp;nbsp;www.salesloft.com.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 4,148

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.9/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.6/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Company Website:** https://salesloft.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft (18,445 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2296178/ (1,137 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 56% Mid-Market, 23% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (256 reviews)
- Helpful (158 reviews)
- Features (155 reviews)
- Automation (146 reviews)
- Time-saving (138 reviews)

**Cons:**

- Missing Features (95 reviews)
- Call Issues (65 reviews)
- Integration Issues (62 reviews)
- Learning Curve (60 reviews)
- Limitations (55 reviews)

  ### 8. [monday CRM](https://www.g2.com/products/monday-crm/reviews)
  The only AI-first CRM your team will love monday CRM is the AI-powered CRM built for speed, visibility, and simplicity — empowering revenue teams to move faster, forecast better, and never miss a deal. It’s easy to set up, requires no coding, and adapts to any workflow so teams can get started fast and focus on selling. From lead capture to post-sale handoff: your tools, data, and teams stay aligned in one connected, intuitive workspace. With built-in AI and code-free automations, monday CRM doesn’t just help you manage work — it does the work for you. AI sales agents identify and qualify leads, the AI Notetaker summarizes calls and suggests next steps, and automations handle updates, follow-ups, and data entry, reducing manual work across the board. From pipelines and dashboards to emails, docs, and customer conversations, your entire revenue process runs on one unified platform. Sellers get clarity to close, and leaders get the real-time insights they need to forecast with confidence. And with monday campaigns, marketing and sales teams can plan, launch, and optimize branded email campaigns directly from their CRM without the need for integrations or extra tools. Key features Simple no-code setup Custom dashboards and reporting AI sales agents AI Notetaker Deal insights and prioritization No-code automations Sequences and mass emails monday campaigns Shared inbox Mobile app Lead enrichment Quotes and invoices 500+ integrations


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,127

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.1/10 (Category avg: 8.6/10)
- **Email Categorization:** 7.9/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [monday.com](https://www.g2.com/sellers/monday-com-d88207e4-9e92-412d-903b-61cd13ca592b)
- **Company Website:** https://monday.com/
- **Year Founded:** 2012
- **HQ Location:** Tel Aviv
- **Twitter:** @mondaydotcom (40,849 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mondaydotcom (3,774 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Project Manager, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 78% Small-Business, 18% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (205 reviews)
- Integrations (117 reviews)
- Automation (111 reviews)
- Customizability (109 reviews)
- Features (89 reviews)

**Cons:**

- Learning Curve (82 reviews)
- Missing Features (82 reviews)
- Limited Features (66 reviews)
- Limited Customization (54 reviews)
- Integration Issues (49 reviews)

  ### 9. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)
  Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It&#39;s easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo&#39;s flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2,414

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.7/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.7/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** https://www.brevo.com/
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo_official (16,035 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (863 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 84% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (314 reviews)
- Features (190 reviews)
- Email Marketing (171 reviews)
- Easy Setup (168 reviews)
- Simple (158 reviews)

**Cons:**

- Missing Features (107 reviews)
- Limited Features (80 reviews)
- Limited Customization (71 reviews)
- Learning Curve (67 reviews)
- Expensive (55 reviews)

  ### 10. [Substrata](https://www.g2.com/products/substrata-substrata/reviews)
  Substrata analyzes behavioral data to uncover attitudes, emotions, intentions and power dynamics, helping dealmakers sell smarter and close more deals.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 1,107

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.6/10 (Category avg: 8.6/10)
- **Email Categorization:** 9.6/10 (Category avg: 8.5/10)
- **Attachment Activity:** 9.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Substrata](https://www.g2.com/sellers/substrata-221a11cc-8331-453c-b030-2fd1cd2f19ea)
- **Company Website:** https://www.substrata.me/
- **Year Founded:** 2020
- **HQ Location:** Tel Aviv, Israel
- **Twitter:** @SubstrataHQ (519 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/substrata-company/ (23 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Sales Development Representative, Project Manager
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 45% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Accuracy (550 reviews)
- Helpful (468 reviews)
- Conversation Analysis (401 reviews)
- Insights (349 reviews)
- Time-saving (283 reviews)

**Cons:**

- Learning Curve (316 reviews)
- Limited Customization (148 reviews)
- Complexity (118 reviews)
- Time-Consuming (103 reviews)
- Dashboard Issues (100 reviews)

  ### 11. [Close](https://www.g2.com/products/close/reviews)
  Most CRMs store data. Close helps you act on it. With built-in calling, email, SMS, and automation, your team can reach leads instantly — without stitching together tools. Trusted by 10,000+ teams • 2B+ sales interactions • 4.7★, Close is built to help sales teams move faster and close more deals. Now meet Chloe. Chloe is your AI sales teammate, built into Close. She doesn’t just automate tasks — she takes action. A new lead comes in → Chloe calls instantly A stale lead sits → Chloe re-engages it A deal stalls → Chloe follows up and moves it forward She has real conversations. Qualifies prospects. Books meetings. No scripts. No delays. No dropped leads. Every lead gets a response. Every conversation moves forward. Built into Close. Ready in minutes. Free during early Beta. Limited access. → Join the waitlist: close.com/chloe → Start a free trial: close.com


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 2,010

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.0/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.6/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Close](https://www.g2.com/sellers/close)
- **Company Website:** https://close.com
- **Year Founded:** 2013
- **HQ Location:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
- **Twitter:** @Close (6,582 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2597204/ (205 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 76% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (819 reviews)
- Helpful (482 reviews)
- Simple (428 reviews)
- Features (426 reviews)
- Intuitive (389 reviews)

**Cons:**

- Missing Features (271 reviews)
- Call Issues (194 reviews)
- Limited Features (150 reviews)
- Learning Curve (101 reviews)
- Limited Customization (100 reviews)

  ### 12. [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews)
  Zoho CRM is a cloud-based 360° customer relationship management tool that caters to business needs of mid-scale businesses to large-scale enterprises. Key features include contact management, sales funnels, pipeline management, workflow automation, AI-powered conversational assistant, task management, managing marketing campaigns, sales forecasting, customer support &amp; service, inventory management, reporting &amp; analytics, and seamlessly integrating with 500+ popular business apps in a single business system.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 2,802

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.7/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.7/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,251 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Information Technology and Services, Computer Software
  - **Company Size:** 62% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (271 reviews)
- Features (172 reviews)
- Integrations (140 reviews)
- Lead Management (116 reviews)
- Easy Integrations (115 reviews)

**Cons:**

- Learning Curve (112 reviews)
- Limited Features (71 reviews)
- Integration Issues (70 reviews)
- Complexity (68 reviews)
- Poor Customer Support (67 reviews)

  ### 13. [GMass](https://www.g2.com/products/gmass/reviews)
  GMass is an email marketing and automation tool that integrates directly with Gmail, transforming it into a powerful platform for sending personalized mass emails and managing campaigns. Designed for marketers, sales teams, and small businesses, GMass simplifies the process of reaching large audiences without leaving the familiar Gmail interface. Key Features and Functionality: - Mail Merge with Google Sheets: Seamlessly connect to Google Sheets to personalize emails using any column from your spreadsheet, eliminating the need for CSV files. - Automated Follow-Up Sequences: Set up automated follow-up emails that continue until a recipient responds, enhancing engagement and response rates. - Email Verification and Testing: Verify email addresses, test links, and identify potential spam triggers before sending, ensuring higher deliverability. - Breaking Gmail’s Sending Limits: Utilize GMass&#39;s technology to surpass Gmail&#39;s daily sending limits by connecting multiple accounts or using an SMTP relay. - Advanced Tracking and Reporting: Monitor opens, clicks, replies, and bounces in real-time within Gmail, providing valuable insights into campaign performance. - Personalization and Automation: Use dynamic fields to insert personalized details such as names and job titles, and automate campaigns based on recipient behavior. Primary Value and User Solutions: GMass addresses the challenges of conducting effective email marketing campaigns by offering a user-friendly solution within Gmail. It enables users to send personalized mass emails, automate follow-ups, and track campaign performance without the need for external platforms. By integrating with Google Sheets, GMass simplifies contact management and personalization. Its features help users overcome Gmail&#39;s sending limitations, improve email deliverability, and enhance engagement rates, making it an invaluable tool for businesses and individuals aiming to optimize their email outreach efforts.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 1,249

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.1/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.8/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [GMass](https://www.g2.com/sellers/gmass)
- **Year Founded:** 2014
- **HQ Location:** Chicago, IL
- **Twitter:** @GMassForGmail (2,057 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/24974672/ (12 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 84% Small-Business, 11% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (223 reviews)
- Email Tracking (106 reviews)
- Email Marketing (94 reviews)
- Automation (64 reviews)
- Time-saving (64 reviews)

**Cons:**

- Email Management (57 reviews)
- Expensive (48 reviews)
- Learning Curve (45 reviews)
- Email Spamming (16 reviews)
- Missing Features (16 reviews)

  ### 14. [EngageBay All-in-One Suite](https://www.g2.com/products/engagebay-all-in-one-suite/reviews)
  EngageBay is an all-in-one customer engagement platform designed for small and mid-sized businesses that want to manage marketing, sales, and support from a unified system. Positioned as a cost-conscious alternative to platforms like HubSpot and ActiveCampaign, it focuses on delivering essential CRM and automation capabilities without the overhead typically associated with enterprise software. The platform combines contact and deal management, marketing automation, email marketing, landing pages, forms, live chat, and help desk functionality within a single interface. By consolidating these functions, EngageBay provides teams with a centralized view of customer interactions across the lifecycle and reduces the need for multiple disconnected tools. EngageBay also incorporates AI-assisted features to streamline common tasks and improve productivity. These capabilities include AI-powered email and content generation, subject line suggestions, and workflow assistance that help teams create campaigns and communications more efficiently. The AI tools are designed to support everyday execution rather than replace core strategy, making them accessible to smaller teams that may not have dedicated automation specialists. On the marketing side, users can build email campaigns, design automation workflows, capture leads through forms and landing pages, and run A/B tests. The CRM module supports pipeline tracking, contact management, task automation, and appointment scheduling to help sales teams manage opportunities in a structured way. For post-purchase engagement, the service suite includes ticketing, knowledge base tools, and live chat to manage customer support conversations from one place. A key design principle of EngageBay is accessibility for growing businesses. The platform offers a free tier with core functionality and scales through bundled paid plans rather than numerous add-ons, helping teams adopt automation without significant upfront investment. EngageBay integrates with a range of third-party tools and provides reporting dashboards to monitor campaign performance, deal progress, and support activity. While it is not positioned as a deep enterprise platform, it is built to meet the day-to-day operational needs of SMB revenue teams looking for an integrated, AI-assisted, and budget-aware solution. The platform is built with a focus on simplicity and performance, integrating advanced marketing automation, sales CRM, and customer support software into one cohesive system. EngageBay leverages cutting-edge AI intelligence to enhance productivity and decision-making across various teams. This integration allows businesses to streamline their operations and improve customer interactions, making it an ideal choice for organizations that require a robust yet user-friendly solution. EngageBay&#39;s AI capabilities are particularly noteworthy, providing users with tools that help create content quickly, predict outcomes intelligently, and deliver personalized experiences at scale. The AI Email &amp; Content Generator allows users to craft engaging emails and campaigns in seconds, while the AI Lead &amp; Deal Scoring feature helps identify and prioritize leads most likely to convert. Additionally, AI Insights &amp; Recommendations offer actionable suggestions to enhance engagement and productivity, making it easier for businesses to navigate their customer journeys effectively. The platform also boasts a suite of key features that add significant value to its users. EngageBay&#39;s marketing automation capabilities include email marketing workflows, landing page and form builders, and social media integration, which collectively enhance outreach efforts. The sales CRM component provides tools for contact and deal management, visual sales pipelines, and team collaboration, ensuring that sales processes are efficient and transparent. Furthermore, the customer support features, such as a helpdesk and ticketing system, live chat, and a unified customer view, facilitate seamless communication and service delivery. EngageBay is particularly well-suited for small to mid-sized businesses, startups, and growing teams that seek an affordable yet powerful alternative to fragmented tools. It is designed for organizations aiming to automate customer interactions, align marketing and sales efforts, and improve support efficiency through the use of AI. This comprehensive approach not only enhances operational efficiency but also positions businesses to compete effectively in their respective markets. What is this product? EngageBay is an all-in-one CRM software platform built for small and mid-sized businesses to manage marketing automation, sales pipelines, and customer support in a single system. It combines email marketing, marketing automation, landing pages, contact management, deal tracking, helpdesk, and live chat—eliminating the need for multiple disconnected tools. Designed as an affordable alternative to HubSpot and ActiveCampaign, EngageBay helps growing businesses attract leads, convert deals, and support customers without enterprise-level costs or complexity. It centralizes customer data, automates workflows, and improves visibility across the entire customer lifecycle.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 644

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.0/10 (Category avg: 8.6/10)
- **Email Categorization:** 9.2/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.7/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [EngageBay Inc](https://www.g2.com/sellers/engagebay-inc)
- **Company Website:** https://www.engagebay.com/
- **Year Founded:** 2018
- **HQ Location:** Wilmington, Delaware
- **Twitter:** @engagebay (16,898 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13655085/ (55 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Founder
  - **Top Industries:** Information Technology and Services, Staffing and Recruiting
  - **Company Size:** 69% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (244 reviews)
- Automation (170 reviews)
- Customer Support (167 reviews)
- Features (167 reviews)
- Automations (141 reviews)

**Cons:**

- Missing Features (108 reviews)
- Limited Features (85 reviews)
- Reporting Issues (74 reviews)
- Limited Customization (69 reviews)
- Poor Reporting (64 reviews)

  ### 15. [Mixmax](https://www.g2.com/products/mixmax/reviews)
  Mixmax is an AI sales assistant built inside Gmail and Outlook. It gives revenue teams three AI Copilots — Inbox, Meeting, and Engagement — to book more meetings, turn those meetings into deals, and cut hours of admin work out of every rep&#39;s day. Inbox Copilot acts as a real-time AI layer on top of every rep&#39;s Gmail inbox. It surfaces which accounts need attention, drafts contextually relevant replies, finds the optimal send time for each recipient using Smart Send, and flags follow-ups that have gone cold — so reps always know exactly what to do next. Meeting Copilot helps teams prepare for every call with account context and talking points, captures notes automatically during the meeting, generates concise summaries, and syncs outcomes directly to Salesforce or HubSpot the moment the call ends. No manual CRM entry, no post-call admin backlog. Engagement Copilot builds and runs multi-channel outreach sequences with AI-personalized messaging, automated follow-up logic, and reply detection — so the right message reaches the right prospect at the right time, at scale. Teams can build shared templates and sequences that become org-wide infrastructure, keeping every rep&#39;s outreach consistent and on-brand. Underlying all three is Cortex™, Mixmax&#39;s AI engine that synthesizes signals across emails, meetings, sequences, and CRM data to surface what matters and suggest what to do next. Everything logs to Salesforce and HubSpot automatically. No tab-switching, no manual data entry, no sync gaps. Sales managers get real-time visibility into every deal, every rep, and every risk — without chasing updates or building reports by hand. Teams using Mixmax see results fast: 52% email reply rates versus a 2–3% industry average, 67% open rates with Smart Send, 2+ hours saved per rep per day on admin work, and a 25% improvement in close rates. Most teams hit full adoption in week one and see positive ROI within four months. Mixmax works where your team already works — inside Gmail and synced to Salesforce. There&#39;s no new tool to log into, no workflow to change, no onboarding ramp to climb. Reps open their inbox and the AI is already there.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,429

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.1/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.5/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Mixmax](https://www.g2.com/sellers/mixmax)
- **Company Website:** https://mixmax.com/
- **Year Founded:** 2014
- **HQ Location:** San Francisco, CA
- **Twitter:** @Mixmax (4,238 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/4813569/ (127 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Customer Success Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 53% Small-Business, 43% Mid-Market


#### Pros & Cons

**Pros:**

- Email Tracking (62 reviews)
- Ease of Use (49 reviews)
- Time-saving (47 reviews)
- Features (44 reviews)
- Helpful (42 reviews)

**Cons:**

- Missing Features (19 reviews)
- Email Management (17 reviews)
- Limited Features (14 reviews)
- Learning Curve (9 reviews)
- Expensive (8 reviews)

  ### 16. [Bigin by Zoho CRM](https://www.g2.com/products/bigin-by-zoho-crm/reviews)
  Bigin by Zoho CRM is a simplified customer relationship management (CRM) software designed specifically for small businesses, startups and teams! Trusted by 20,000+ businesses, Bigin helps small businesses unify all customer-facing operations— marketing, sales, onboarding, delivery, and support and manage customer relationships effectively. What makes Bigin unique and a compelling choice for any business? - Simplicity and ease-of-use. - Designed for small businesses, startups, SMBs, customer-facing teams. - End-to-end mobile accessibility - Affordable pricing - Streamlined customer operations - Smooth collaboration and teamwork


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 783

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.3/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.0/10 (Category avg: 8.5/10)
- **Attachment Activity:** 7.4/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,251 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 90% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (256 reviews)
- Simple (133 reviews)
- Intuitive (113 reviews)
- Simplicity (109 reviews)
- Features (87 reviews)

**Cons:**

- Missing Features (91 reviews)
- Limited Features (75 reviews)
- Limited Customization (67 reviews)
- Integration Issues (65 reviews)
- Limited Integrations (45 reviews)

  ### 17. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews)
  Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 3,001

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 7.7/10 (Category avg: 8.6/10)
- **Email Categorization:** 7.6/10 (Category avg: 8.5/10)
- **Attachment Activity:** 7.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (956,297 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Operations Manager
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 54% Mid-Market, 25% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (193 reviews)
- Automation (185 reviews)
- Features (143 reviews)
- Integrations (131 reviews)
- Marketing Automation (120 reviews)

**Cons:**

- Learning Curve (176 reviews)
- Steep Learning Curve (135 reviews)
- Not Intuitive (109 reviews)
- Complexity (100 reviews)
- Expensive (87 reviews)

  ### 18. [Revenue Grid](https://www.g2.com/products/revenue-grid/reviews)
  Revenue Grid is a sophisticated revenue intelligence solution designed to enhance sales performance through advanced data capturing technology. This platform integrates seamlessly with Salesforce, providing users with a comprehensive view of their revenue landscape. By leveraging artificial intelligence, Revenue Grid enables sales teams to make informed decisions, optimize their strategies, and ultimately drive revenue growth. The target audience for Revenue Grid includes sales leaders, operational roles, and organizations seeking to improve their sales processes. This solution is particularly beneficial for companies that rely heavily on data-driven insights to manage their sales pipelines effectively. With its robust features, Revenue Grid addresses specific use cases such as identifying revenue leaks, managing at-risk deals, and automating sales tasks, making it an essential tool for any sales-driven organization. Key features of Revenue Grid include AI-guided selling, which empowers sales representatives to understand the nuances of human relationships behind accounts. This capability allows teams to tailor their approaches and improve their chances of closing deals. Additionally, the platform offers intelligent sales sequences that automate repetitive tasks for Sales Development Representatives (SDRs) and Account Executives (AEs), freeing them to focus on high-impact activities. The ability to visualize and eliminate revenue leaks in the pipeline provides actionable insights that can significantly enhance sales performance. Moreover, Revenue Grid offers comprehensive analytics that provide clarity on sales team activities and the true state of each representative&#39;s forecasted pipeline. Users can access out-of-the-box reports that highlight potential revenue leaks, enabling proactive measures to be taken before issues escalate. Custom Revenue Signals can also be created to refine and enhance the sales process, ensuring that each team member operates at peak efficiency. By utilizing these features, sales teams can execute better, close deals faster, and increase their overall win rates. Overall, Revenue Grid stands out in the revenue intelligence category by combining advanced AI capabilities with seamless integration into existing sales workflows. This unique blend of features not only enhances productivity but also fosters a deeper understanding of the sales process, making it an invaluable asset for organizations aiming to maximize their revenue potential.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 569

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.2/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.8/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.8/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Revenue Grid](https://www.g2.com/sellers/revenue-grid)
- **Company Website:** https://revenuegrid.com/
- **Year Founded:** 2006
- **HQ Location:** Atlanta, Georgia
- **Twitter:** @Revenue_Grid_ (1,062 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/revenue-grid/ (133 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 48% Mid-Market, 41% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (51 reviews)
- Salesforce Integration (45 reviews)
- Integrations (40 reviews)
- Helpful (36 reviews)
- Customer Support (29 reviews)

**Cons:**

- Slow Loading (10 reviews)
- Learning Curve (8 reviews)
- Missing Features (8 reviews)
- Technical Issues (8 reviews)
- Integration Issues (7 reviews)

  ### 19. [Outreach](https://www.g2.com/products/outreach/reviews)
  Outreach, founded in 2014, is the only complete AI Revenue Workflow Platform that helps sales leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. Outreach infuses agentic AI to power 100s of use cases across sales motions. From new logo prospecting to renewal and expansion, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Global organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, and Verizon to name a few. To learn more, please visit www.outreach.io.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 3,488

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.8/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.3/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Outreach](https://www.g2.com/sellers/outreach)
- **Company Website:** https://www.outreach.io/demo
- **Year Founded:** 2014
- **HQ Location:** Seattle, WA
- **Twitter:** @outreach_io (7,693 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3559595/ (1,511 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Sales Development Representative
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 60% Mid-Market, 22% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (87 reviews)
- Automation (54 reviews)
- Helpful (54 reviews)
- Features (50 reviews)
- Integrations (47 reviews)

**Cons:**

- Missing Features (38 reviews)
- Learning Curve (26 reviews)
- Limitations (24 reviews)
- Limited Features (20 reviews)
- Limited Customization (19 reviews)

  ### 20. [Clari](https://www.g2.com/products/clari/reviews)
  Clari&#39;s revenue platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business to drive process rigor, align buyers and sellers, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Hundreds of thousands of revenue professionals at leading companies, including Okta, Adobe, Workday, Zoom, and Finastra use Clari to make their revenue process more connected, efficient, and predictable. Visit us at clari.com and follow us @clari on LinkedIn.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 5,493

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.3/10 (Category avg: 8.6/10)
- **Email Categorization:** 9.1/10 (Category avg: 8.5/10)
- **Attachment Activity:** 9.0/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft)
- **Company Website:** https://salesloft.com
- **Year Founded:** 2011
- **HQ Location:** Atlanta, GA
- **Twitter:** @Salesloft (18,445 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2296178/ (1,137 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Account Executive, Account Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 47% Mid-Market, 41% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (241 reviews)
- Features (180 reviews)
- Helpful (171 reviews)
- Forecasting (139 reviews)
- Salesforce Integration (125 reviews)

**Cons:**

- Learning Curve (80 reviews)
- Limitations (63 reviews)
- Missing Features (61 reviews)
- Limited Customization (59 reviews)
- Not Intuitive (57 reviews)

  ### 21. [Nutshell](https://www.g2.com/products/nutshell/reviews)
  Founded in 2010, Nutshell is an all-in-one sales, marketing and engagement platform that helps B2B organizations work together to win more deals. Simple enough for any user and sophisticated enough for any business, Nutshell is built for teams who are tired of juggling separate sales and marketing tools and don’t want to pay a full-time admin to manage their software. If you&#39;re aiming to boost revenue, streamline your sales process, or craft engaging marketing messages, Nutshell could be the solution. Every Nutshell subscription includes unlimited CRM contacts and data storage, fully customizable reporting tools, free data migration assistance, and world-class live support, all at an extremely affordable price. In 2024, Nutshell introduced Nutshell Marketing and Nutshell Engagement. Nutshell Marketing helps businesses create compelling email campaigns and landing pages to drive audience engagement, while Nutshell Engagement connects you with leads and customers throughout the sales journey via web chat and text messaging. Nutshell also integrates with popular tools like Google Workspace/Gmail, Microsoft Office/Outlook, QuickBooks Online, Intercom, and Slack. Nutshell also offers a mobile version, allowing sales reps to create, search, and edit contact information while in the field. Nutshell serves thousands of businesses around the world and has been named a top CRM for both user-friendliness and affordability. Nutshell has been honored as a &quot;Leader&quot; in G2&#39;s Grid® Report for CRM every quarter since Fall 2020.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,396

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.4/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.0/10 (Category avg: 8.5/10)
- **Attachment Activity:** 7.9/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Nutshell](https://www.g2.com/sellers/nutshell)
- **Company Website:** https://www.nutshell.com
- **Year Founded:** 2009
- **HQ Location:** Ann Arbor, Michigan
- **Twitter:** @nutshell (2,801 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/webfxinc/ (1,218 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 74% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (379 reviews)
- Helpful (207 reviews)
- Customer Support (178 reviews)
- Features (177 reviews)
- Intuitive (163 reviews)

**Cons:**

- Missing Features (172 reviews)
- Limited Features (117 reviews)
- Limited Customization (83 reviews)
- Learning Curve (79 reviews)
- Email Management (73 reviews)

  ### 22. [Reply](https://www.g2.com/products/reply/reviews)
  Reply.io helps sales teams book more meetings and close deals faster with AI-powered, multichannel outreach. It is your all-in-one sales engagement platform that automates outreach, finds leads, and turns them into booked meetings. Reply’s built for sales teams, founders, and agencies who want to grow their pipeline without the manual grind. Just plug in your strategy → Reply handles the rest. Key features: - AI SDR Agent that learns your product, finds ideal prospects, personalizes messages, engages across channels, and books meetings (in multiple languages!). - 1B+ verified B2B contacts built right into the platform, so no need for extra tools. - Multichannel sequences with email, LinkedIn, SMS, WhatsApp, calls, and more. All automated, all in one place. - Email Deliverability Suite includes SPF/DKIM/DMARC checks, inbox warm-up via Mailtoaster.ai, custom tracking domains, and more. - Lead enrichment to fill in gaps and improve targeting. - Findy Chrome extension to quickly grab contacts from LinkedIn and the web. - White-label option for agencies to fully brand and resell Reply. What makes it different? - AI SDR that goes beyond automation: it learns, adapts, and handles the full outreach cycle for you. - Built-in data and enrichment – no more paying for third-party tools. - Fully customizable for agencies with white-label, dashboards, and bulk client setup. Ideal for: - Founders and sales teams looking to scale outbound without hiring more reps. - Agencies managing outreach and lead gen for multiple clients. - RevOps teams that want one platform for the entire outbound workflow. - Anyone who wants AI to handle prospecting, outreach, and meeting booking end-to-end. Trusted by 3,000+ companies and named a Top 50 Sales Product on G2 for 2024. Loved for its powerful automation, top-tier support, and real results!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,493

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.7/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.5/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.1/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Reply.io](https://www.g2.com/sellers/reply-io)
- **Year Founded:** 2016
- **HQ Location:** San Jose, US
- **Twitter:** @olegcl (1,942 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/replynow/about/ (84 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 80% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (99 reviews)
- Automation (71 reviews)
- Helpful (71 reviews)
- Features (68 reviews)
- Customer Support (67 reviews)

**Cons:**

- Learning Curve (30 reviews)
- Learning Difficulty (24 reviews)
- Missing Features (22 reviews)
- Sequence Issues (21 reviews)
- Limited Customization (20 reviews)

  ### 23. [Saleshandy](https://www.g2.com/products/saleshandy/reviews)
  Saleseshandy allows you to efficiently scale your cold email campaigns for lead generation while maintaining high deliverability. With Saleshandy you can send outbound campaigns through unlimited email sending accounts and unlimited email warm-up, resulting in increased domain reputation, more replies, and higher ROI. You get email personalization, sender rotation, unified inbox, lead finder, automated cold email sequences, Native integrations, webhooks, sequence score and so much more all on one platform. You can also grow your agency with Saleshandy where you get to manage unlimited clients and assign them to unlimited team members for efficient client management. No need to juggle between multiple platforms, you just need one account for your multiple clients.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 773

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 8.5/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.4/10 (Category avg: 8.5/10)
- **Attachment Activity:** 8.3/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Saleshandy](https://www.g2.com/sellers/saleshandy)
- **Year Founded:** 2015
- **HQ Location:** Gujarat
- **Twitter:** @saleshandy (1,705 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/6643262/ (8 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, Owner
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 88% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (259 reviews)
- Email Tracking (195 reviews)
- Email Marketing (127 reviews)
- Customer Support (117 reviews)
- Helpful (91 reviews)

**Cons:**

- Email Management (115 reviews)
- Missing Features (88 reviews)
- Warmup Issues (54 reviews)
- Expensive (44 reviews)
- Limited Features (42 reviews)

  ### 24. [Amplemarket](https://www.g2.com/products/amplemarket/reviews)
  By combining premium data, multichannel engagement, and real-time insights in one seamless solution, Duo AI Copilot and AI Agent redefine how modern sales teams operate. Duo uncovers hidden opportunities, detects buyer intent signals, and generates tailored playbooks - empowering your reps to focus on what matters most: building relationships and closing deals. It’s the perfect fusion of AI precision and human intuition. Built on an all-in-one sales platform, Duo AI Agents support your entire outbound workflow - from prospecting and engagement to automation and deliverability. What’s included in the platform: - Global B2B data to help you identify and reach your ideal customers - Multichannel outreach via email, phone, social, voice cloning, and more - Built-in personalization to scale relevant, high-converting messaging - AI superpowers: A suite of personalized AI Agents that handles research, intent signals, and workflows - so you spend less time prepping and more time selling


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 604

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.0/10 (Category avg: 8.6/10)
- **Email Categorization:** 8.4/10 (Category avg: 8.5/10)
- **Attachment Activity:** 7.6/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [Amplemarket](https://www.g2.com/sellers/amplemarket)
- **Year Founded:** 2019
- **HQ Location:** San Francisco, California
- **Twitter:** @amplemarket (2,552 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** SDR, Account Executive
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 45% Small-Business, 41% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (150 reviews)
- Helpful (135 reviews)
- Features (125 reviews)
- Automation (122 reviews)
- Lead Generation (111 reviews)

**Cons:**

- Missing Features (56 reviews)
- Learning Curve (32 reviews)
- Improvement Needed (31 reviews)
- Sequence Issues (28 reviews)
- Integration Issues (26 reviews)

  ### 25. [SaneBox](https://www.g2.com/products/sanebox/reviews)
  SaneBox is an email management tool that helps the average worker save at least 2.5 hours per week so they can spend more time outside their inbox. Founded in 2011, SaneBox offers individuals and enterprise clients alike a full suite of email organizational tools to take back control of their inbox.


  **Average Rating:** 4.9/5.0
  **Total Reviews:** 185

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)
- **Email Platform Integration:** 9.5/10 (Category avg: 8.6/10)
- **Email Categorization:** 9.5/10 (Category avg: 8.5/10)
- **Attachment Activity:** 9.5/10 (Category avg: 8.3/10)


**Seller Details:**

- **Seller:** [SaneBox](https://www.g2.com/sellers/sanebox)
- **Year Founded:** 2010
- **HQ Location:** Boston, MA
- **Twitter:** @sanebox (9,158 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2548570/ (13 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 79% Small-Business, 10% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (11 reviews)
- Inbox Management (11 reviews)
- Email Management (9 reviews)
- Efficiency (8 reviews)
- Easy Setup (6 reviews)

**Cons:**

- Expensive (3 reviews)
- Lack of Training (3 reviews)
- Learning Curve (3 reviews)
- Limited Features (3 reviews)
- Inadequate AI Features (2 reviews)



## Parent Category

[Sales Acceleration Software](https://www.g2.com/categories/sales-acceleration)



## Related Categories

- [CRM Software](https://www.g2.com/categories/crm)
- [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)
- [Sales Engagement Software](https://www.g2.com/categories/sales-engagement)




