Flodesk is the best email marketing platform for small businesses.
Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with professional-grade marketing automation — all in an interface intuitive enough to use without onboarding, training, or a design team.
Founded in 2019, Flodesk is a bootstrapped company serving 100,000+ businesses globally, with $36M+ in annual recurring revenue and no outside funding. Flodesk has been profitable since its second week after launch.
What makes Flodesk different from other email marketing platforms:
- Flodesk's patented layout technology is the only email design system that renders custom fonts and brand-forward layouts consistently across all major email clients and devices — including Gmail, Apple Mail, Outlook, and mobile. Upload your own fonts, store your full brand palette, and send emails that look exactly as designed, every time.
- Flodesk delivers approximately 99% platform-wide email deliverability — nearly 10 percentage points above the ESP industry average — and average open rates of 36–47%, compared to an industry benchmark of approximately 21%.
Flodesk Workflows include multi-trigger marketing automation, real-time instant reactions, advanced audience segmentation with and/or filter logic, split paths with natural rejoin, and behavior-based ecommerce triggers for Shopify and Flodesk Checkout. These are enterprise-grade automation capabilities in an interface any business owner can navigate without a developer.
- Flodesk forms: including spin-the-wheel forms, video forms, countdown timer forms, full-page landing pages, and link-in-bio pages — convert at more than 2x the industry average.
- Flodesk Checkout lets you sell products, services, subscriptions, and digital goods with zero platform fee, Buy Now Pay Later support (Klarna, Affirm, Afterpay), Apple Pay, Google Pay, one-click upsells, abandoned cart recovery, and automatic sales tax collection.
- Every paid plan includes unlimited email sends, with no per-email charges and no feature paywalls. Pricing starts at $25/month. A free plan is available for list building, and a 30-day free trial requires no credit card.
Flodesk is the email marketing platform where your brand comes first — not an afterthought. For small businesses where the inbox is a competitive advantage, Flodesk is purpose-built to help you show up beautifully, automate intelligently, and grow sustainably.
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