As a newbie email marketer I remember I was put off by the price and the lack of results I had.
Not that the software did not work. But I was following someones coaching with the software.
So, My results were based off of those marketing tactics that someone practiced.
What I would have LOVED is to have Aweber, including a "step by step best practice for newbies to gain trust". Or something along those lines, IN the account. I know they have something on their blog, but they could improve by adding more training inside the members area, easy access.
Also, more customization. Mind maps that connect to the sequence, allowing you to see it from a birds eye view would be a stellar attribute to this platform. Others have this, so why not Aweber? Review collected by and hosted on G2.com.