Best Email Marketing Software for Small Business
Products classified in the overall Email Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Email Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Email Marketing category.
In addition to qualifying for inclusion in the Email Marketing Software category, to qualify for inclusion in the Small Business Email Marketing Software category, a product must have at least 10 reviews left by a reviewer from a small business.
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong con
Constant Contact is a marketing tool used for managing and sending email campaigns, social media posts, and SMS messages to clients and prospects. Reviewers frequently mention the user-friendly interface, the ease of creating and managing campaigns, the ability to preview emails on different devices, and the helpful analytics for tracking campaign performance. Users experienced issues with the platform's speed, limitations in automation capabilities, difficulties in customizing templates, and challenges with the platform's cost, especially for larger contact databases.
67,322 Twitter followers
Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitabl
Brevo Marketing Platform is a tool that integrates email, SMS, automation, and CRM for marketing purposes. Reviewers like the platform's intuitive interface, strong automation for lifecycle campaigns, solid segmentation and reporting, and its reasonable pricing, making it a great option for small to mid-sized teams. Users mentioned that some of the more advanced automation and analytics feel limited compared to specialized tools, the reporting can sometimes lack depth for deeper performance insights, and SMS pricing can add up quickly if used heavily.
16,047 Twitter followers
Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million bu
239,315 Twitter followers
Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your se
Instantly is a cold email tool designed for managing and automating email campaigns, warming up email accounts, and generating leads. Reviewers frequently mention the ease of use, intuitive interface, and the helpful customer support as standout features of Instantly. Users experienced issues with the pricing structure being confusing, lack of transparency in lead generation, and occasional glitches in the user interface.
Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build high-converting sales funnels, send aut
Systeme.io is a platform for building sales funnels, setting up email marketing automation, and selling digital products all in one place, aiming to simplify the management of contacts and funnels. Reviewers frequently mention the platform's ease of use, its ability to save time and cost by consolidating various functions into one dashboard, and its effectiveness in tracking the customer's journey from the first click to the final purchase. Users reported limitations in design flexibility and advanced customization options, a lack of extensive automation features, and issues with customer service responsiveness and effectiveness.
2,756 Twitter followers
Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with prof
2,981 Twitter followers
GetResponse is the email, automation, and AI platform that helps you grow your business across the channels you own - like email, SMS, landing pages, and popups. From solo founders to scaling ecommerc
GetResponse is a platform for email marketing that features a drag-and-drop editor, AI tools for content creation, and 24/7 customer support. Reviewers frequently mention the user-friendly interface, efficient email sending, seamless analytics and reporting, and the variety of tools that optimize campaign results. Users mentioned the high pricing, especially as the email list grows, limited customization options in templates, and issues with emails not being sent.
54,439 Twitter followers
Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerf
14,384 Twitter followers
lemlist is a sales engagement platform that helps teams reach prospects on email, LinkedIn, calls, and WhatsApp from one place - so they can get more replies, book more meetings, and close more deals.
Lemlist is a tool that allows users to find phone and email addresses of potential customers, launch multi-channel sequences, and personalize at scale. Reviewers like the advanced personalization features, the ability to manage multichannel campaigns, and the built-in AI toolkit that streamlines workflows and fine-tunes messaging. Users experienced difficulties in understanding how to use Lemlist initially, felt the user interface can be dense when managing multiple campaigns, and found the pricing high for small businesses.
2,516 Twitter followers
MailerLite: Advanced email marketing tools. Effortless execution. MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow th
8,736 Twitter followers
Zoho Campaigns is a leading email marketing software that helps businesses create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into campaign performance
137,095 Twitter followers
Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of Sh
301 Twitter followers
Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates,
67,322 Twitter followers
Sender helps you connect with people—easily and effectively. Email marketing doesn’t have to be complicated or expensive. With Sender, you get everything you need to stay in touch, grow your audien
279 Twitter followers
Success.ai is an AI-driven platform designed to revolutionize B2B lead generation and email outreach. By providing unlimited access to a vast database of over 700 million verified contacts, it empower
Success.ai is a platform designed to assist freelancers in reaching new clients by providing a list of contacts and supporting cold email outreach. Users like the ease of use, the speed of setup, and the platform's helpfulness in finding leads and creating outreach messages in one simple platform. Reviewers experienced a less intuitive user experience, particularly for new users, with a dashboard that can be overwhelming due to its many features and settings.
