Top Free Email Marketing Software
For many startups and small businesses, their initial version of an email marketing software is a scrappy, bootstrapped mail-merge spreadsheet. However, as businesses grow, so do their marketing needs. Soon small businesses are overwhelmed by large Excel files of unclean emails, unsubscribe lists and deliverability rates. Startups with little budget need a solution for their drip email marketing, email templates and email segmentation. While many email marketing companies offer their services on a trial basis, a handful of services go as far as having a completely free email marketing offering. Small businesses, have no fear, keep up with future email marketing trends with these free email marketing tools. To help the small business professionals of today, we’ve put together an in-depth analysis of the best free email marketing software tools on the market. Get ready to automate your email marketing (for free!)
If you'd like to see more products and to evaluate additional feature options, compare all Email Marketing Software to ensure you get the right product.
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G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
153 Email Marketing Products Available
View all Email Marketing Software
OverviewUser Satisfaction
Intuit Mailchimp Email Marketing features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
8.9
Performance and Reliability
Average: 8.7
9.0
Sending Outbound Emails
Average: 8.9
8.7
Building and Personalizing Emails
Average: 8.7
AE
The UI is intuitive, and it’s easy to navigate even for users who are new to EDM services. Creating mailing lists couldn’t be easier. Best of all,... Read review
AN
I've been able to create my own unique templates for each of the Ys I serve, with easy-to-use, drag-and-drop content blocks. The email autosaves... Read review
(7,371)4.1 out of 5
Entry Level Price:Starting at $12.00
View top Consulting Services for Constant Contact
OverviewUser Satisfaction
Constant Contact features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
8.6
Performance and Reliability
Average: 8.7
8.9
Sending Outbound Emails
Average: 8.9
8.3
Building and Personalizing Emails
Average: 8.7
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(2,555)4.5 out of 5
Entry Level Price:Free
12th Easiest To Use in Email Marketing software
View top Consulting Services for Brevo Marketing Platform
OverviewUser Satisfaction
Brevo Marketing Platform features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.9
Performance and Reliability
Average: 8.7
9.0
Sending Outbound Emails
Average: 8.9
8.9
Building and Personalizing Emails
Average: 8.7
OverviewUser Satisfaction
MailerLite features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 8.7
8.9
Performance and Reliability
Average: 8.7
9.1
Sending Outbound Emails
Average: 8.9
9.0
Building and Personalizing Emails
Average: 8.7
VM
I most like the easy to use and the great amout of features availables with even the free plan Read review
GG
generous free plan and competitive paid plans Read review
OverviewUser Satisfaction
Zoho Campaigns features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
8.8
Performance and Reliability
Average: 8.7
8.7
Sending Outbound Emails
Average: 8.9
8.5
Building and Personalizing Emails
Average: 8.7
VT
I like Zoho Campaigns for its strong value for money, offering great features at a competitive price point. I also appreciate the clear reporting... Read review
DS
I like the seamless integration with Zoho CRM that eliminates manual data entry by automatically syncing contacts, keeping lists up-to-date. The... Read review
OverviewUser Satisfaction
Robly features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.7
8.8
Performance and Reliability
Average: 8.7
9.1
Sending Outbound Emails
Average: 8.9
8.8
Building and Personalizing Emails
Average: 8.7
RM
As per my title, this is the best software to communicate with users, visitors, or subscribers for your platform. You can integrate with an... Read review
RB
Robly offers an easy to use the platform which uses Artifical intelligence & innovative automations and engage with the clients and provides shart... Read review
OverviewUser Satisfaction
Systeme.io features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 8.7
9.1
Performance and Reliability
Average: 8.7
9.0
Sending Outbound Emails
Average: 8.9
8.9
Building and Personalizing Emails
Average: 8.7
OverviewUser Satisfaction
Campaign Monitor features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
8.8
Performance and Reliability
Average: 8.7
8.9
Sending Outbound Emails
Average: 8.9
8.5
Building and Personalizing Emails
Average: 8.7
VN
Campaign Monitor is the very best tool for email marketing. It is straightforward to use. The best features are Drag-and-drop builder, which helps... Read review
PS
Campaign Monitor is an effective tool to reach my relevant customers with personalized campaigns. It is cost-effective and drive good engagement to... Read review
(737)4.7 out of 5
11th Easiest To Use in Email Marketing software
OverviewUser Satisfaction
Moosend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.7
9.2
Performance and Reliability
Average: 8.7
9.2
Sending Outbound Emails
Average: 8.9
9.1
Building and Personalizing Emails
Average: 8.7
PF
As a trial user, I found their promptness and customer service to be excellent, informative, and very helpful. I really appreciate the professional... Read review
BC
I like Moosend's great balance of ease of use, affordable pricing, and solid automation, which makes it ideal for small-to-medium B2B teams in... Read review
OverviewUser Satisfaction
GetResponse features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
8.6
Performance and Reliability
Average: 8.7
8.9
Sending Outbound Emails
Average: 8.9
8.6
Building and Personalizing Emails
Average: 8.7
OverviewUser Satisfaction
AWeber features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 8.7
8.7
Performance and Reliability
Average: 8.7
8.8
Sending Outbound Emails
Average: 8.9
8.6
Building and Personalizing Emails
Average: 8.7
UM
The platform offers marketing solutions that are straightforward to use, helping you achieve results more quickly and at a lower cost compared to... Read review
VG
its simplicity and reliability and also help businesses and individuals grow their audience, engage subscribers Read review
(1,489)4.6 out of 5
Entry Level Price:Free
13th Easiest To Use in Email Marketing software
View top Consulting Services for lemlist
OverviewUser Satisfaction
lemlist features and usability ratings that predict user satisfaction
8.8
Has the product been a good partner in doing business?
Average: 8.7
9.4
Performance and Reliability
Average: 8.7
9.2
Sending Outbound Emails
Average: 8.9
9.0
Building and Personalizing Emails
Average: 8.7
OverviewUser Satisfaction
Dotdigital features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 8.7
8.1
Performance and Reliability
Average: 8.7
9.1
Sending Outbound Emails
Average: 8.9
8.8
Building and Personalizing Emails
Average: 8.7
NM
I love how quickly Dotdigital enables me to create credible HTML emails. It's incredibly easy to use, which makes the process stress-free and... Read review
UL
Lots of really useful guides and information available in their training/help centre. Access to support through live chat available. Cool AI... Read review
OverviewUser Satisfaction
SendPulse features and usability ratings that predict user satisfaction
9.0
Has the product been a good partner in doing business?
Average: 8.7
8.7
Performance and Reliability
Average: 8.7
8.7
Sending Outbound Emails
Average: 8.9
8.7
Building and Personalizing Emails
Average: 8.7
OverviewUser Satisfaction
Pipedrive features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 8.7
8.5
Performance and Reliability
Average: 8.7
8.3
Sending Outbound Emails
Average: 8.9
8.2
Building and Personalizing Emails
Average: 8.7
PG
Ease of Use. Very Powerful. Strong Sales Automation Tools. Excellent Integration. Strong Mobile Apps. Great for Fast Moving Teams. Read review
UW
I’ve been using Pipedrive as my CRM for a while now, and overall I’ve really enjoyed the experience. The platform is intuitive, easy to navigate,... Read review
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