It's a good choice for small and mid-sized businesses because it does a lot for the price. if you're already using Zoho CRM, Zoho Campaigns works well with it, so syncing stuff is simple. The way it looks and how things work are easy to get the hang of, mainly if you're doing basic newsletters. It has what you need: ways to sort your contacts, manage lists, plan when campaigns go out, look at stats, use premade designs, and automate some things. So, if you don't need anything too fancy, like really complicated customer paths, Zoho Campaigns is a great option. Review collected by and hosted on G2.com.
People say that emails sometimes go to spam or bounce if you're not careful with your domain, authentication, and list cleaning. For really tricky marketing automation with complex workflows, dynamic stuff, and multi-step plans, a lot of people think Zoho Campaigns isn't as good as the top-tier programs. Some users think the email template editor isn't very flexible, doesn't have many design options, and can be a pain, especially for mobile layouts or custom designs. The Zoho-to-Zoho hookup is good, but if you're using a bunch of different outside tools, you might think the number or depth of hookups isn't as good as what some of the specialists offer. Some reviews say the interface looks old or clumsy, setting it up at first is hard, and support could be slower for technical problems. For campaign attribution, multi-channel ROI, and dynamic dashboards you might find some limits. Review collected by and hosted on G2.com.
