# Best Email Marketing Software

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.





## Category Overview

**Total Products under this Category:** 494


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 58,900+ Authentic Reviews
- 494+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Email Marketing Software At A Glance

- **Easiest to Use:** [Flodesk](https://www.g2.com/products/flodesk/reviews)
- **Top Trending:** [Instantly](https://www.g2.com/products/instantly/reviews)
- **Best Free Software:** [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)


---

**Sponsored**

### ClickSend

ClickSend is a simple, reliable SMS platform built for businesses that can't afford to miss a message. It’s seriously simple infrastructure that works straight out of the box — and keeps working as you grow. Backed by genuinely helpful 24/7 support from people who actually know their stuff. Send from the Dashboard in just a few clicks — or straight from your email inbox. Build with our clean, well-loved API docs. Or connect through hundreds of integrations and slot it straight into the tools your team already uses. Most users are up and sending within minutes. No developers required (but if you have one, they'll love us too). Why 90,000+ businesses and developers choose ClickSend: · Direct carrier routes to 190+ countries — no middlemen, no grey routes · 99.95%+ uptime so your messages go out when it matters · Lightning-fast delivery for time-sensitive comms · Pay-as-you-go pricing — scale up, scale down, only ever pay for what you send · 24/7 support from real people who actually understand the platform It's built for operational messaging as much as marketing. Appointment reminders, delivery notifications, 2FA codes, staff alerts, booking confirmations — the communications that keep a business running day to day. Trusted by healthcare and wellness clinics, financial services, real estate agencies, education providers, event organisers, construction companies and not-for-profits — and the developers building messaging into their products and workflows.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=39&secure%5Bdisplayable_resource_id%5D=39&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=39&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=138049&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%2Fmid-market&secure%5Btoken%5D=b7941b38f5cd3d1afee41200413d60b18bb26f39067e6e6f83124e0c5257a145&secure%5Burl%5D=https%3A%2F%2Ftry.clicksend.com%2Fen%2Fstart-sending%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dppc_campaign&secure%5Burl_type%5D=free_trial)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
  We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 7,189

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1059 reviews)
- Easy Creation (495 reviews)
- Email Marketing (490 reviews)
- Simple (457 reviews)
- Helpful (418 reviews)

**Cons:**

- Missing Features (286 reviews)
- Limited Customization (255 reviews)
- Limited Features (254 reviews)
- Limited Templates (210 reviews)
- Layout Issues (183 reviews)

### 2. [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million businesses globally, Mailchimp provides tools specifically tailored to meet the needs of companies aiming to drive customer engagement, nurture leads, and foster long-term loyalty through email marketing. This platform is particularly beneficial for small to mid-sized businesses that require an effective means of communication with their customers. Mailchimp's email marketing features empower users to build meaningful relationships while achieving measurable results. Whether launching a new product, sharing company updates, or delivering tailored messaging to specific segments of their audience, Mailchimp simplifies the process, allowing businesses to focus on their core activities. Mailchimp Transactional (formerly Mandrill) is an API-first messaging platform built for reliable delivery at scale. Through a single API, businesses can send critical transactional email and SMS alerts — such as order confirmations, password resets, and shipping notifications — with a 99% average delivery rate and 99.99% uptime. With a median delivery speed of less than one second and infrastructure to support up to 157 billion emails per month, Mailchimp Transactional is built to handle volume from startup to enterprise. Developers benefit from comprehensive SDK repositories, quickstarts, ready-made code examples, and clear error-handling patterns, while marketers can manage transactional email templates with an intuitive in-app editor — no engineering rework required. Key features of Mailchimp include customizable email campaigns that utilize beautiful, pre-designed templates alongside an intuitive drag-and-drop editor. This functionality enables users to craft professional emails that resonate with their brand's voice. Additionally, advanced segmentation and personalization capabilities allow businesses to reach the right audience with targeted messages based on behavior, demographics, or purchase history. This level of personalization enhances engagement and improves the overall effectiveness of campaigns. Mailchimp also offers powerful analytics, providing users with detailed reports and insights to track open rates, click-throughs, and other campaign success metrics. This data-driven approach helps businesses refine their strategies and make informed decisions. Furthermore, seamless integrations with over 300 tools, including CRMs and eCommerce platforms, create a cohesive workflow that enhances operational efficiency. Time-saving automations enable users to set up automated email series, ensuring consistent engagement with new subscribers and re-engagement with existing customers through personalized follow-ups. Overall, Intuit Mailchimp - Email Marketing is designed for users who seek intuitive tools without the complexity often associated with larger marketing platforms. By combining powerful email marketing with enterprise-grade transactional messaging infrastructure, Mailchimp helps businesses unify their email strategy — from campaigns to critical notifications — into a single platform that drives growth and operational efficiency.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 12,636

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** https://mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp (239,018 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,590 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
  - **Company Size:** 72% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (142 reviews)
- Email Marketing (80 reviews)
- Features (69 reviews)
- Easy Creation (58 reviews)
- Templates (55 reviews)

**Cons:**

- Expensive (45 reviews)
- Limited Features (32 reviews)
- Learning Curve (31 reviews)
- Missing Features (23 reviews)
- Limited Customization (22 reviews)

### 3. [Adobe Journey Optimizer](https://www.g2.com/products/adobe-journey-optimizer/reviews)
  Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 165

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Adobe](https://www.g2.com/sellers/adobe)
- **Company Website:** https://adobe.com
- **Year Founded:** 1982
- **HQ Location:** San Jose, CA
- **Twitter:** @Adobe (959,279 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1480/ (41,539 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 38% Small-Business, 31% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (61 reviews)
- Journey Management (60 reviews)
- Personalization Services (57 reviews)
- Personalization (56 reviews)
- Automation (53 reviews)

**Cons:**

- Learning Curve (77 reviews)
- Steep Learning Curve (52 reviews)
- Difficult Learning (34 reviews)
- Complexity (29 reviews)
- Difficult Setup (28 reviews)

### 4. [Twilio SendGrid Email Marketing Campaigns](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews)
  Simplify the way that you drive customers engagement and achieve your business goals with SendGrid Marketing Campaigns! Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and industry-leading deliverability—all powered by the leading email service provider trusted by over [80,000 customers](https://sendgrid.com/customers/?extID=128039&channel=sponsorship&camp=review-sites&pub=g2crowd&place=profile&creative=mc&utm_medium=sponsorship&utm_source=g2crowd) globally, including Airbnb, Spotify and Uber. We help marketers like you send with confidence by providing: :: MORE EFFICIENT EMAIL BUILDING Our campaign building process is free from frustrating, rigid step-by-step wizards that slow you down. Choose-your-path editing options save you time, whether you prefer code, design or a mix of both. The result? More time to focus on what matters most to your marketing goals. :: EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION Sending relevant, personalized email that drives results is easier than ever. Our intuitive, clean UI makes it clear who you’re targeting, and personalizing campaign subject lines and content is as easy as dreaming up the custom fields you want to import. :: INTUITIVE, IMPACTFUL EMAIL TESTING Make smart, data-driven decisions without getting lost in data overload. We bring the most important campaign stats front and center so you can quickly gauge performance and iterate When it’s time to dig deeper, take advantage of robust email activity data, inbox and geography insights and more. :: PROVEN DELIVERABILITY & SCALE Choosing Marketing Campaigns means choosing the proven scale, deliverability and expertise of SendGrid. Getting your messages to the inbox is at the core of everything we do; it’s why we’re trusted by today’s fastest growing brands. Upgrade to 24/7 support and expert services to bring your email program to new heights.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 317

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Twilio](https://www.g2.com/sellers/twilio)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @twilio (81,571 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/twilio-inc-/ (6,627 employees on LinkedIn®)
- **Ownership:** NYSE: TWLO

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 67% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Easy Creation (6 reviews)
- Email Campaigns (6 reviews)
- Email Marketing (6 reviews)
- Intuitive (4 reviews)

**Cons:**

- Missing Features (4 reviews)
- Email Functionality (3 reviews)
- Expensive (3 reviews)
- Limited Features (3 reviews)
- Unclear Information (3 reviews)

### 5. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)
  Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2,428

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.9/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** https://www.brevo.com/
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo_official (16,038 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (898 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 84% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (314 reviews)
- Features (190 reviews)
- Email Marketing (171 reviews)
- Easy Setup (168 reviews)
- Simple (158 reviews)

**Cons:**

- Missing Features (107 reviews)
- Limited Features (80 reviews)
- Limited Customization (71 reviews)
- Learning Curve (67 reviews)
- Expensive (55 reviews)

### 6. [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews)
  Zoho Campaigns is a leading email marketing software that helps businesses create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into campaign performance. Available as both a web-based and mobile application, Zoho Campaigns integrates with other applications in your existing software ecosystem, aligning effortlessly with your workflow. Rest assured that by using Zoho Campaigns, you can communicate with your customers worry-free, as our platform ensures full compliance with email marketing laws and regulations. With our robust feature, dedicated customer support, and competitive pricing, we have enabled thousands of businesses worldwide to connect, engage, and expand their audience. Join the ranks of our satisfied users, including Zoho itself, and harness the power of Zoho Campaigns for your email marketing needs. To know further, visit, https://www.zoho.com/campaigns/    If you want to give the product a try, sign up for a free account, https://www.zoho.com/campaigns/signup.html


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 954

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,378 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 79% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (33 reviews)
- Automation (24 reviews)
- Email Marketing (20 reviews)
- Automation AI (17 reviews)
- CRM Integration (16 reviews)

**Cons:**

- Limited Features (18 reviews)
- Template Limitations (14 reviews)
- Learning Curve (10 reviews)
- Missing Features (10 reviews)
- Outdated Design (10 reviews)

### 7. [GetResponse](https://www.g2.com/products/getresponse/reviews)
  GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,095

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** https://www.getresponse.com/
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse (54,341 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (433 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 78% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (59 reviews)
- Customer Support (58 reviews)
- Helpful (39 reviews)
- Features (34 reviews)
- Email Marketing (32 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (16 reviews)
- Missing Features (16 reviews)
- Limited Features (14 reviews)
- Pricing Issues (13 reviews)

### 8. [Square Marketing](https://www.g2.com/products/square-marketing/reviews)
  Square Marketing is a comprehensive marketing automation tool designed to help businesses engage customers and attract new ones through personalized email and text message campaigns. By integrating seamlessly with Square's Point of Sale (POS) system, it enables merchants to create, send, and track targeted marketing efforts efficiently. Key Features and Functionality: - Automated Campaigns: Set up recurring email and text message campaigns to welcome new customers, celebrate birthdays, re-engage inactive clients, and send abandoned-cart reminders. - Customizable Templates: Utilize a variety of pre-designed templates tailored to different business goals, allowing for quick creation of professional marketing materials. - Customer Segmentation: Leverage Square's Customer Directory to segment customers based on purchasing habits, visit frequency, and other behaviors, enabling more targeted and effective campaigns. - Integrated CRM Tools: Access a built-in Customer Relationship Management (CRM) system that provides a comprehensive view of customer interactions and sales data. - Performance Analytics: Monitor the success of each campaign through detailed analytics, including open rates, click-through rates, and direct impact on sales, all accessible from the Square Dashboard. - Google Reviews Integration: Automatically request Google Reviews post-purchase to enhance online presence and build brand credibility. Primary Value and Solutions Provided: Square Marketing simplifies the marketing process for businesses by automating customer engagement through email and text campaigns. Its integration with Square's POS system ensures that marketing efforts are informed by real-time sales data, leading to more personalized and effective outreach. By automating routine marketing tasks, businesses can save time, foster stronger customer relationships, drive repeat business, and ultimately increase revenue.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 35

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.1/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 7.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Block](https://www.g2.com/sellers/block)
- **Year Founded:** 2009
- **HQ Location:** Oakland, California
- **Twitter:** @Square (310,141 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/joinblock/ (12,465 employees on LinkedIn®)
- **Ownership:** NYSE:SQ

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 68% Small-Business, 24% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (6 reviews)
- Quick Setup (3 reviews)
- Automation (2 reviews)
- Automation AI (2 reviews)
- Customer Support (2 reviews)

**Cons:**

- Expensive (2 reviews)
- SMS (2 reviews)
- SMS Issues (2 reviews)
- Intuitiveness (1 reviews)
- Limitations (1 reviews)

### 9. [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 2,974

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.2/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Pipedrive](https://www.g2.com/sellers/pipedrive)
- **Company Website:** https://www.pipedrive.com
- **Year Founded:** 2010
- **HQ Location:** New York
- **Twitter:** @pipedrive (14,380 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1876917/ (1,045 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Sales Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (574 reviews)
- Intuitive (274 reviews)
- Simple (243 reviews)
- Helpful (231 reviews)
- Integrations (210 reviews)

**Cons:**

- Missing Features (230 reviews)
- Limited Features (151 reviews)
- Learning Curve (118 reviews)
- Integration Issues (108 reviews)
- Expensive (102 reviews)

### 10. [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews)
  Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to enhance their communication with subscribers through visually appealing and personalized emails. By focusing on user-friendly features, Campaign Monitor empowers individuals and teams to effectively engage their audience and drive conversions without needing extensive technical skills. This email marketing platform is particularly beneficial for small to medium-sized businesses, non-profits, marketing agencies, IT agencies, and marketing teams that prioritize building strong relationships with their subscribers. With its intuitive interface and robust functionality, Campaign Monitor caters to a diverse range of users, from those just starting in email marketing to seasoned professionals looking for efficient ways to streamline their campaigns. The platform's design is centered around making email marketing accessible, enabling users to focus on crafting compelling messages rather than getting bogged down by technical complexities. Key features of Campaign Monitor include a library of beautiful email templates, a drag-and-drop email builder, and engagement-based segmentation tools. The pre-designed templates allow users to create visually striking emails that reflect their brand identity, while the drag-and-drop builder simplifies the process of customizing layouts and content. This means that even users with minimal design experience can produce professional-quality emails that resonate with their audience. Engagement-based segmentation further enhances the effectiveness of campaigns by allowing marketers to tailor their content based on subscriber behavior and preferences, ensuring that the right message reaches the right audience at the right time. In addition to these features, Campaign Monitor offers comprehensive analytics and reporting tools that provide insights into campaign performance. Users can track open rates, click-through rates, and other key metrics, enabling them to refine their strategies and improve future campaigns. This data-driven approach helps marketers understand what resonates with their audience, allowing for continuous improvement and increased engagement over time. Overall, Campaign Monitor by Marigold stands out in the email marketing category by combining ease of use with powerful features that facilitate effective communication. Its focus on personalization, design, and analytics makes it a valuable tool for any organization looking to enhance its email marketing efforts and foster lasting relationships with subscribers.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 698

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Marigold](https://www.g2.com/sellers/marigold-a8361ce6-777b-44ee-9300-b69d5ed350d6)
- **Company Website:** https://meetmarigold.com/
- **Year Founded:** 2017
- **HQ Location:** Nashville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/meet-marigold (1,041 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 55% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (21 reviews)
- User-Friendly (15 reviews)
- Easy Setup (13 reviews)
- Easy Creation (11 reviews)
- Intuitive (11 reviews)

**Cons:**

- Missing Features (11 reviews)
- Email Issues (7 reviews)
- Email Management (5 reviews)
- Campaign Issues (3 reviews)
- Limited Features (3 reviews)

### 11. [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
  Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,165

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** https://www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital (15,932 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/1131881 (469 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Executive
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 45% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (296 reviews)
- Customer Support (245 reviews)
- Helpful (220 reviews)
- Email Marketing (166 reviews)
- Features (151 reviews)

**Cons:**

- Missing Features (99 reviews)
- Learning Curve (67 reviews)
- Limited Features (65 reviews)
- Limitations (54 reviews)
- Email Issues (41 reviews)

### 12. [Moosend](https://www.g2.com/products/moosend/reviews)
  Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 714

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.2/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.1/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 82% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Customer Support (16 reviews)
- Easy Creation (16 reviews)
- User-Friendly Interface (15 reviews)
- Email Marketing (13 reviews)

**Cons:**

- Poor Customer Support (6 reviews)
- Learning Curve (5 reviews)
- Limited Features (5 reviews)
- Limited Templates (5 reviews)
- Missing Features (5 reviews)

### 13. [Campaigner Email](https://www.g2.com/products/campaigner-email/reviews)
  Campaigner is a powerful email and SMS marketing automation platform built to enable businesses to create powerful personal connections with their customers. With industry-leading features and services, Campaigner provides its customers with the tools needed to execute complex marketing campaigns at scale and have a positive impact on their bottom line revenue.


  **Average Rating:** 3.6/5.0
  **Total Reviews:** 134

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.4/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 7.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Company Website:** https://www.ziffdavis.com/
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis (1,422 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,594 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 55% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Automation AI (1 reviews)
- Email Marketing (1 reviews)
- Personalization Services (1 reviews)

**Cons:**

- Outdated Design (1 reviews)
- UX Improvement (1 reviews)

### 14. [GoDaddy Digital Marketing Suite](https://www.g2.com/products/godaddy-digital-marketing-suite/reviews)
  Attract more customers to your business by showcasing it on top sites like Google, Yelp, Facebook and more in just a few simple steps with Get Found, by Locu.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 52

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [GoDaddy](https://www.g2.com/sellers/godaddy)
- **Year Founded:** 1997
- **HQ Location:** Scottsdale, AZ
- **Twitter:** @GoDaddy (275,242 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/7846/ (8,990 employees on LinkedIn®)
- **Ownership:** NYSE:GDDY

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising
  - **Company Size:** 83% Small-Business, 21% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- AI Features (1 reviews)
- Automation Benefits (1 reviews)
- Centralized Management (1 reviews)
- Content Creation (1 reviews)

**Cons:**

- High Pricing (2 reviews)
- Plan Limitations (2 reviews)
- Functionality Issues (1 reviews)
- Inadequate Support (1 reviews)
- Missing Features (1 reviews)

### 15. [Infobip Email API](https://www.g2.com/products/infobip-email-api/reviews)
  Infobip Email API is an email-sending infrastructure that instantly delivers a high volume of emails over SMTP, or HTTP API. Helps to provide an excellent customer experience with emails delivered without delays, increasing revenue by maximizing deliverability. Support all formats of transactional or promotional emails. Robust and easily scalable infrastructure Process millions of emails in minutes, and deliver them in 2 secs with a 99,4% of deliverability rate. Ready to support any volume of emails. Built for product teams and developers Simple and flexible integration, support all popular programming languages, \<100 milliseconds median response time, 99.99% uptime SLA. 24/7 technical support from experienced engineers. Data centers worldwide Local deployments and storage ensure lower latencies and higher security. Remain fully compliant with regional regulations. Deliverability support A dedicated team of deliverability experts helps with onboarding, custom domain warm-up, and maximizing performance. Reporting and analytics Diagnose and resolve sending issues quickly with logs reports and webhooks. Track email performance, and get insights with full email analytics. Email Validation Use API or web application to identify high-risk contacts, remove invalid email addresses, and keep mailing lists clean. Protect sender reputation with a quality database and increase deliverability.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 16

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Infobip](https://www.g2.com/sellers/infobip)
- **Year Founded:** 2006
- **HQ Location:** London, England
- **Twitter:** @Infobip (34,026 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/infobip/about (3,434 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 56% Small-Business, 31% Mid-Market


#### Pros & Cons

**Pros:**

- Accuracy (1 reviews)
- Analytics (1 reviews)
- Data Analytics (1 reviews)
- Easy Integration (1 reviews)
- Easy Integrations (1 reviews)

**Cons:**

- Slow Performance (1 reviews)
- Verification Issues (1 reviews)

### 16. [MailerLite](https://www.g2.com/products/mailerlite/reviews)
  MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms. Capture leads in style Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄 Monetize your expertise with 0% commission  Sell newsletters, digital products, and 1-1 or group bookings without giving us a cut of your revenue. Kick the "Frankenstein" tech stack to the curb; manage your high-ticket coaching, scheduling, and payments natively in one place. You can even integrate your ecommerce store to track sales and turn subscribers into customers. Automate the client journey Explode engagement with multi-trigger automations and segmentation. With Bookings, you can automate the entire nurture process—from calendar syncing (Google/Outlook) to triggering tailored email sequences the moment a session is booked. Use Deliver by Timezone to ensure your messages land exactly when clients are most likely to open them. Data you can make decisions with  Get full visibility with reports on clicks, opens, and revenue. Nerd out with A/B and multivariate testing on emails and landing pages to find winning combos and improve performance with every test. Try everything MailerLite has to offer with a 14-day free trial. Our award-winning support team is here to help!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,090

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [MailerLite](https://www.g2.com/sellers/mailerlite)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @mailerlite (8,734 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mailerlite-international/ (164 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Writing and Editing
  - **Company Size:** 92% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (70 reviews)
- Customer Support (61 reviews)
- Helpful (32 reviews)
- Affordable (31 reviews)
- Features (30 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Difficulty (17 reviews)
- Missing Features (17 reviews)
- Poor Customer Support (17 reviews)
- Email Issues (15 reviews)

### 17. [Instantly](https://www.g2.com/products/instantly/reviews)
  Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4,067

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.6/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.4/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Instantly](https://www.g2.com/sellers/instantly)
- **Company Website:** https://instantly.ai
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/instantlyapp/ (211 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 93% Small-Business, 5% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (685 reviews)
- Helpful (496 reviews)
- Customer Support (491 reviews)
- Features (366 reviews)
- Time-saving (353 reviews)

**Cons:**

- Expensive (198 reviews)
- Missing Features (190 reviews)
- Email Management (126 reviews)
- Learning Curve (105 reviews)
- Email Issues (104 reviews)

### 18. [LocaliQ](https://www.g2.com/products/localiq/reviews)
  LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ's products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites & Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1,034

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 0.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 7.2/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** https://www.gannett.com/
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,783 employees on LinkedIn®)
- **Ownership:** NYSE: GCI

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 71% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (27 reviews)
- Helpful (27 reviews)
- Team Helpfulness (18 reviews)
- Business Growth (16 reviews)
- Ease of Use (15 reviews)

**Cons:**

- Expensive (7 reviews)
- High Costs (6 reviews)
- Limited Features (6 reviews)
- Poor Customer Support (6 reviews)
- Sales (6 reviews)

### 19. [Levitate](https://www.g2.com/products/levitate/reviews)
  Levitate is a specialized marketing tool designed to assist small businesses in nurturing and maintaining authentic relationships with their clients. Founded in 2017 by Jesse Lipson, the creator of ShareFile, Levitate focuses on simplifying the process of client engagement, allowing businesses to prioritize relationship-building over administrative tasks. This platform is particularly beneficial for small business owners who often juggle multiple responsibilities and seek effective ways to connect with their clientele. The target audience for Levitate includes small business owners, entrepreneurs, and professionals who understand the value of personalized communication but may lack the time or resources to implement it effectively. Levitate addresses this need by providing a suite of features that streamline client interactions. Users can send personalized emails at scale, ensuring that each client feels valued and recognized. The platform also facilitates social media presence, and communication through text messages, enabling businesses to reach clients in a way that is convenient and immediate. Key features of Levitate include the ability to send surveys, schedule meetings, and remember important details about contacts, which can enhance the quality of interactions. For instance, by recalling key facts such as birthdays or past conversations, users can tailor their communications to resonate more deeply with clients. This personalized approach not only fosters stronger relationships but also helps businesses achieve their goals more effectively. Additionally, Levitate offers the support of a dedicated success specialist/marketing coach, providing users with guidance and strategies to maximize their outreach efforts without the need to pay for third-party consultants or other marketing professionals. Levitate also offers custom-built websites, written and designed for each business, rather than relying on templates. Create and post blogs with AI-assistance. Facebook or Google Local Service Ads are also optional add-ons. Levitate stands out in the crowded marketing tool landscape by emphasizing relationship management rather than traditional marketing tactics. Its user-friendly interface and comprehensive features enable small businesses to engage with clients in a meaningful way, ultimately leading to increased loyalty and retention. By integrating various communication methods and offering personalized support, Levitate empowers small businesses to thrive in a competitive environment while focusing on what they do best: building lasting relationships with their clients.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 120

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.1/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Levitate](https://www.g2.com/sellers/levitate)
- **Company Website:** https://www.levitate.ai/
- **Year Founded:** 2017
- **HQ Location:** Raleigh, North Carolina
- **Twitter:** @levitateai (298 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/real-magic/?viewAsMember=true (422 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Executive Director
  - **Top Industries:** Insurance, Financial Services
  - **Company Size:** 93% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Customer Support (54 reviews)
- Ease of Use (43 reviews)
- Helpful (32 reviews)
- Email Marketing (30 reviews)
- Automation (29 reviews)

**Cons:**

- Missing Features (14 reviews)
- Integration Issues (10 reviews)
- Limited Customization (10 reviews)
- Email Management (9 reviews)
- Campaign Issues (8 reviews)

### 20. [iContact](https://www.g2.com/products/icontact/reviews)
  Get iContact Free by visiting iContact.com (link in bio), no credit card required! Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need. \*\*\*ICONTACT INCLUDES\*\*\*: DRAG AND DROP EDITING Our modern and intuitive interface simplifies message creation LIST MANAGEMENT All the tools you need to manage a growing and healthy email list PERSONAL COACHING From personal calls to videos to webinars, we’re here to help when you need us TECHNICAL SUPPORT Got questions? Our award-winning support team is ready with the answers and the help you need AUTOMATION Schedule automated messages to engage and nurture subscribers over time SPAMCHECK Every message is reviewed to ensure your email reaches inboxes REPORTS Easily track campaign results for more profitable data-driven marketing TECHNICAL SUPPORT Got questions? Our award-winning support team is ready with the answers and the help you need \*\*\*ICONTACT BENEFITS\*\*\* A HEALTHY LIST Every marketer knows: it’s all about the subscriber list. Our list management tools let you quickly add new contacts the right way. From sign-up forms on your website or Facebook page to easy tools to import subscriber lists, you’ll be building a great list in no time. Plus, enjoy the ease of bounceback handling and automatic subscription management. CUSTOMER CARE Life gets hectic when you’re growing a business. Whether you’re new to email, or have previous experience, we know a busy marketer doesn’t have time to waste — we make sure you don’t have to. Our Customer Success Managers get you up to speed in your first 30 days. And, only iContact gives every customer unlimited technical support, for the lifetime of their account. BEAUTIFUL EMAILS iContact’s sleek, modern interface helps you easily create an email experience that beautifully reflects your brand. With our fully customizable drag and drop theme editor, you can perfect and save row layouts, color palettes, typography, and content blocks to uniquely transform your brand marketing into responsive and compelling email messages. THE PERSONAL TOUCH An email address is a gateway to personal communication with your audience. Learn more about your contacts by identifying their preferences at sign up. Then, build better engagement with personalized, tailored messages — or even create a series of custom messages that allow you to communicate and nurture customer relationships over time. We call these autoresponders. You’ll call them amazing. CONFIDENT SENDING When you work hard on a message, you want it to reach the inbox. Email sent through iContact doesn’t take detours: your messages won’t fall into spam traps or earn you a spot on ISP blacklists. We deliver your email when other service providers can’t. For additional confidence, we provide tracking data for your messages, so you can clearly see great email delivery in action, every time. CLEAR REPORTING Tracking your messages shouldn’t be a chore. From big picture tracking, to keeping an eye on just one individual’s click behavior, our tools make understanding your vital stats simple. And our reports give you all the real-time data you need to create messages that convert — and boost the bottom line.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 1,216

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Company Website:** https://www.ziffdavis.com/
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis (1,422 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,594 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 62% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Contact Management (2 reviews)
- Data Analytics (2 reviews)
- Easy Creation (2 reviews)
- Easy Setup (2 reviews)

**Cons:**

- Limited Features (2 reviews)
- Campaign Issues (1 reviews)
- Error Handling (1 reviews)
- Expensive (1 reviews)
- Limited Customization (1 reviews)

### 21. [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews)
  Netcore Email API is a cloud-based email delivery service designed to assist businesses in sending essential communications such as notifications, newsletters, and updates. This solution is tailored for organizations of all sizes, from startups to established enterprises, providing a reliable platform for managing email communications effectively. With a focus on key aspects like deliverability, competitive pricing, and insightful analytics, Netcore Email API stands out as a comprehensive tool for email marketing and transactional messaging. The primary audience for Netcore Email API includes businesses looking to enhance their email communication strategies. This service is particularly beneficial for marketing teams, developers, and IT professionals who require a robust solution for sending large volumes of emails efficiently. Use cases range from sending promotional emails and customer notifications to transactional messages such as order confirmations and password resets. The platform is designed to meet the diverse needs of its users, ensuring that critical messages reach their intended recipients promptly. One of the standout features of Netcore Email API is its scalability. The platform is capable of delivering billions of emails every hour while maintaining high inbox placement rates. This capability is crucial for businesses that experience fluctuating email volumes or those that run large-scale marketing campaigns. Additionally, users can choose between SMTP and HTTP API integration options, allowing for flexibility based on their technical requirements and preferences. This adaptability makes it easier for businesses to incorporate the service into their existing systems. Netcore Email API also offers a range of analytics tools that provide users with valuable insights into their email performance. These analytics help businesses track open rates, click-through rates, and other key metrics, enabling them to refine their email strategies over time. The combination of detailed reporting and a user-friendly interface ensures that users can easily interpret data and make informed decisions to enhance their email marketing efforts. Overall, Netcore Email API is positioned as a leading solution in the realm of transactional email and email deliverability. Its emphasis on deliverability, competitive pricing, and comprehensive analytics makes it a suitable choice for businesses aiming to improve their email communication. By leveraging this platform, organizations can ensure that their important emails are delivered reliably and effectively, fostering better engagement with their audience.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 724

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** https://netcorecloud.com/
- **Year Founded:** 1998
- **HQ Location:** Mumbai, Maharashtra
- **Twitter:** @netcore_cloud (1,835 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,267 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Executive, CEO
  - **Top Industries:** Financial Services, Health, Wellness and Fitness
  - **Company Size:** 49% Small-Business, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Easy Integrations (52 reviews)
- Customer Support (47 reviews)
- Ease of Use (47 reviews)
- Reliability (47 reviews)
- Easy Integration (42 reviews)

**Cons:**

- Missing Features (16 reviews)
- Poor Customer Support (16 reviews)
- Learning Curve (11 reviews)
- Email Management (10 reviews)
- Expensive (10 reviews)

### 22. [Systeme.io](https://www.g2.com/products/systeme-io/reviews)
  Systeme.io (pronounced "system dot I-O") is an all-in-one online marketing platform that makes it easy to launch, grow, and scale your online business. Build high-converting sales funnels, send automated email campaigns, host and sell online courses, manage affiliates, schedule appointments, sell digital or physical products, showcase your offers with a digital store, sell with pipelines, build your community , and even run evergreen webinars, and automate almost every aspect of your business with systeme.io. Systeme.io is a swiss army knife for entrepreneurs. When we say “all-in-one”, we really mean it.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 737

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.9/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Systeme.io](https://www.g2.com/sellers/systeme-io)
- **Year Founded:** 2017
- **HQ Location:** Tyrrelstown, Dublin
- **Twitter:** @systeme_io (2,782 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/getsystemeio/ (203 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Professional Training & Coaching
  - **Company Size:** 97% Small-Business, 1% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (139 reviews)
- Customer Support (112 reviews)
- Affordable (66 reviews)
- Free Plans (49 reviews)
- Simple (39 reviews)

**Cons:**

- Learning Curve (34 reviews)
- Template Limitations (33 reviews)
- Limited Features (30 reviews)
- Limited Customization (21 reviews)
- Missing Features (20 reviews)

### 23. [AWeber](https://www.g2.com/products/aweber/reviews)
  AWeber is an email marketing platform built for small business owners, coaches, affiliate marketers, and online retailers. It includes intuitive tools for email automation, landing page creation, and AI-generated emails to help you grow your audience and drive more sales—without needing tech skills. With built-in AI writing tools, you can generate emails, subject lines, and newsletters in your unique voice, so you never start from scratch. Automations keep your campaigns running in the background, while best-in-class deliverability ensures your messages reach the inbox. Whether you're selling products, sharing content, or building a community, AWeber helps you stay consistent and top-of-mind with your audience. Trusted by over 1,000,000 businesses for more than 25 years, AWeber combines industry experience with continuous innovation to help you save time, simplify your marketing, and grow your business.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 616

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [AWeber](https://www.g2.com/sellers/aweber)
- **Year Founded:** 1998
- **HQ Location:** Chalfont, PA
- **Twitter:** @AWeber (29,742 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/245955/ (89 employees on LinkedIn®)
- **Phone:** +1 (877) 293-2371

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 83% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Email Marketing (7 reviews)
- Easy Setup (6 reviews)
- Email Management (6 reviews)
- Simple (6 reviews)

**Cons:**

- Limited Features (5 reviews)
- Missing Features (5 reviews)
- Expensive (4 reviews)
- Limited Templates (4 reviews)
- Learning Curve (3 reviews)

### 24. [SendPulse](https://www.g2.com/products/sendpulse/reviews)
  SendPulse is an all-in-one marketing automation platform designed to help you streamline your sales and marketing efforts from start to finish and scale your business. SendPulse features include: - bulk email and SMS service; - sales pipeline automation; - transactional emails; - Facebook Messenger, Instagram, Telegram, and WhatsApp chatbot builder; - web push notification service; - website builder; - live chat builder; - CRM system; - online course builder and LMS. No matter which SendPulse service you choose to work with, it will feature our platform's core components: intuitive, no-code interface; user-friendly drag-and-drop builder with extensive customization options; seamless integration of individual services within the platform; and advanced marketing and sales automation capabilities. You can seamlessly combine all services into a unified system to create automated sales pipelines. SendPulse’s online course builder integrates various marketing and sales automation tools, allowing you to effortlessly engage new students, nurture relationships with your existing audience, and effectively monetize your expertise. SendPulse is always available on your smartphone, enabling you to launch marketing campaigns, interact with your chatbot subscribers, and manage your audience from anywhere. Online courses created with SendPulse's course builder are also accessible on mobile devices. Education by SendPulse is a user-friendly app that allows students to create and edit their profiles, enroll in courses, track their learning progress, and communicate with instructors. You only need a smartphone or tablet to register, create a student account, and successfully start and complete your training. SendPulse offers a wide range of comprehensive, seamlessly integrated marketing solutions. Our core objective is to optimize marketers’ and business owners’ workflows and empower them to drive company growth through more efficient sales and marketing processes. With SendPulse, you can efficiently: - Build and segment your audience. - Manage all your sales and marketing activities from a single platform. - Track and analyze the effectiveness of your deals. - Make data-driven decisions based on actionable insights. - Boost your sales through personalized messaging tailored to subscribers across every stage of your sales funnel. SendPulse offers unlimited email campaigns, 24/7 live support, exceptional deliverability, and detailed reporting on every pricing plan. Our free plan includes 15,000 emails per month, while paid subscriptions start at just $9.85 per month.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 681

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [SendPulse](https://www.g2.com/sellers/sendpulse)
- **Year Founded:** 2015
- **HQ Location:** New York
- **Twitter:** @SendPulseCom (2,088 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9359878/ (188 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 90% Small-Business, 9% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (61 reviews)
- Automation (41 reviews)
- Easy Setup (34 reviews)
- Customer Support (33 reviews)
- Features (33 reviews)

**Cons:**

- Missing Features (26 reviews)
- Limited Features (18 reviews)
- Learning Curve (17 reviews)
- Limited Options (17 reviews)
- Expensive (16 reviews)

### 25. [Flodesk](https://www.g2.com/products/flodesk/reviews)
  Flodesk is the best email marketing platform for small businesses. Built for small business owners, solopreneurs, creators, and coaches, Flodesk combines beautiful, brand-first email design with professional-grade marketing automation — all in an interface intuitive enough to use without onboarding, training, or a design team. Founded in 2019, Flodesk is a bootstrapped company serving 100,000+ businesses globally, with $36M+ in annual recurring revenue and no outside funding. Flodesk has been profitable since its second week after launch. What makes Flodesk different from other email marketing platforms: - Flodesk's patented layout technology is the only email design system that renders custom fonts and brand-forward layouts consistently across all major email clients and devices — including Gmail, Apple Mail, Outlook, and mobile. Upload your own fonts, store your full brand palette, and send emails that look exactly as designed, every time. - Flodesk delivers approximately 99% platform-wide email deliverability — nearly 10 percentage points above the ESP industry average — and average open rates of 36–47%, compared to an industry benchmark of approximately 21%. Flodesk Workflows include multi-trigger marketing automation, real-time instant reactions, advanced audience segmentation with and/or filter logic, split paths with natural rejoin, and behavior-based ecommerce triggers for Shopify and Flodesk Checkout. These are enterprise-grade automation capabilities in an interface any business owner can navigate without a developer. - Flodesk forms: including spin-the-wheel forms, video forms, countdown timer forms, full-page landing pages, and link-in-bio pages — convert at more than 2x the industry average. - Flodesk Checkout lets you sell products, services, subscriptions, and digital goods with zero platform fee, Buy Now Pay Later support (Klarna, Affirm, Afterpay), Apple Pay, Google Pay, one-click upsells, abandoned cart recovery, and automatic sales tax collection. - Every paid plan includes unlimited email sends, with no per-email charges and no feature paywalls. Pricing starts at $25/month. A free plan is available for list building, and a 14-day free trial requires no credit card. Flodesk is the email marketing platform where your brand comes first — not an afterthought. For small businesses where the inbox is a competitive advantage, Flodesk is purpose-built to help you show up beautifully, automate intelligently, and grow sustainably.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 247

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Flodesk](https://www.g2.com/sellers/flodesk)
- **Year Founded:** 2018
- **HQ Location:** San Francisco, California
- **Twitter:** @flodeskinc (2,966 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/flodesk/ (84 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, Owner
  - **Top Industries:** Health, Wellness and Fitness, Professional Training & Coaching
  - **Company Size:** 98% Small-Business, 0% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (48 reviews)
- Templates (24 reviews)
- Email Marketing (16 reviews)
- Intuitive (15 reviews)
- Simple (15 reviews)

**Cons:**

- Missing Features (5 reviews)
- Template Limitations (5 reviews)
- Email Management (4 reviews)
- Intuitiveness (4 reviews)
- Lack of Integrations (4 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)
- [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)



---

## Buyer Guide

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026