# Best Email Marketing Software for Medium-Sized Businesses

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Products classified in the overall Email Marketing category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Email Marketing to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Email Marketing category.

In addition to qualifying for inclusion in the Email Marketing Software category, to qualify for inclusion in the Medium-Sized Business Email Marketing Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.





## Category Overview

**Total Products under this Category:** 494


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 58,800+ Authentic Reviews
- 494+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



---

**Sponsored**

### ClickSend

ClickSend is a simple, reliable SMS platform built for businesses that can't afford to miss a message. It’s seriously simple infrastructure that works straight out of the box — and keeps working as you grow. Backed by genuinely helpful 24/7 support from people who actually know their stuff. Send from the Dashboard in just a few clicks — or straight from your email inbox. Build with our clean, well-loved API docs. Or connect through hundreds of integrations and slot it straight into the tools your team already uses. Most users are up and sending within minutes. No developers required (but if you have one, they'll love us too). Why 90,000+ businesses and developers choose ClickSend: · Direct carrier routes to 190+ countries — no middlemen, no grey routes · 99.95%+ uptime so your messages go out when it matters · Lightning-fast delivery for time-sensitive comms · Pay-as-you-go pricing — scale up, scale down, only ever pay for what you send · 24/7 support from real people who actually understand the platform It's built for operational messaging as much as marketing. Appointment reminders, delivery notifications, 2FA codes, staff alerts, booking confirmations — the communications that keep a business running day to day. Trusted by healthcare and wellness clinics, financial services, real estate agencies, education providers, event organisers, construction companies and not-for-profits — and the developers building messaging into their products and workflows.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=39&secure%5Bdisplayable_resource_id%5D=39&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=39&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=138049&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%2Fmid-market&secure%5Btoken%5D=3a908c16e666a291c787e4e69acee916c9fcbcd50a16edc60f13d15ce0d42038&secure%5Burl%5D=https%3A%2F%2Ftry.clicksend.com%2Fen%2Fstart-sending%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dppc_campaign&secure%5Burl_type%5D=free_trial&secure%5Bvisitor_segment%5D=180)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  Intuit Mailchimp - Email Marketing is a dedicated solution designed to help growing businesses connect with their audience and create impactful email campaigns with ease. Trusted by over 11 million businesses globally, Mailchimp provides tools specifically tailored to meet the needs of companies aiming to drive customer engagement, nurture leads, and foster long-term loyalty through email marketing. This platform is particularly beneficial for small to mid-sized businesses that require an effective means of communication with their customers. Mailchimp's email marketing features empower users to build meaningful relationships while achieving measurable results. Whether launching a new product, sharing company updates, or delivering tailored messaging to specific segments of their audience, Mailchimp simplifies the process, allowing businesses to focus on their core activities. Mailchimp Transactional (formerly Mandrill) is an API-first messaging platform built for reliable delivery at scale. Through a single API, businesses can send critical transactional email and SMS alerts — such as order confirmations, password resets, and shipping notifications — with a 99% average delivery rate and 99.99% uptime. With a median delivery speed of less than one second and infrastructure to support up to 157 billion emails per month, Mailchimp Transactional is built to handle volume from startup to enterprise. Developers benefit from comprehensive SDK repositories, quickstarts, ready-made code examples, and clear error-handling patterns, while marketers can manage transactional email templates with an intuitive in-app editor — no engineering rework required. Key features of Mailchimp include customizable email campaigns that utilize beautiful, pre-designed templates alongside an intuitive drag-and-drop editor. This functionality enables users to craft professional emails that resonate with their brand's voice. Additionally, advanced segmentation and personalization capabilities allow businesses to reach the right audience with targeted messages based on behavior, demographics, or purchase history. This level of personalization enhances engagement and improves the overall effectiveness of campaigns. Mailchimp also offers powerful analytics, providing users with detailed reports and insights to track open rates, click-throughs, and other campaign success metrics. This data-driven approach helps businesses refine their strategies and make informed decisions. Furthermore, seamless integrations with over 300 tools, including CRMs and eCommerce platforms, create a cohesive workflow that enhances operational efficiency. Time-saving automations enable users to set up automated email series, ensuring consistent engagement with new subscribers and re-engagement with existing customers through personalized follow-ups. Overall, Intuit Mailchimp - Email Marketing is designed for users who seek intuitive tools without the complexity often associated with larger marketing platforms. By combining powerful email marketing with enterprise-grade transactional messaging infrastructure, Mailchimp helps businesses unify their email strategy — from campaigns to critical notifications — into a single platform that drives growth and operational efficiency.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 12,636

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Intuit Mailchimp](https://www.g2.com/sellers/intuit-mailchimp)
- **Company Website:** https://mailchimp.com
- **Year Founded:** 2001
- **HQ Location:** Atlanta, GA
- **Twitter:** @MailChimp (239,018 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/969871/ (1,591 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Non-Profit Organization Management
  - **Company Size:** 72% Small-Business, 22% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (142 reviews)
- Email Marketing (80 reviews)
- Features (69 reviews)
- Easy Creation (58 reviews)
- Templates (55 reviews)

**Cons:**

- Expensive (45 reviews)
- Limited Features (32 reviews)
- Learning Curve (31 reviews)
- Missing Features (23 reviews)
- Limited Customization (22 reviews)

### 2. [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
  We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving sales, growing a customer base or engaging an audience, we help you build strong connections and generate powerful results. - Grow your audience Build your list fast with landing pages, social media lead ads, and more. - Deepen customer relationships Connect with people where they are—via text, email, or social—all from one platform, to drive more engagement and results for your business. - Simplify your social media Create and manage social posts and ads to generate awareness, drive leads and promote growth. - Sync with the apps you're already using Connect with digital tools you're already using to grow your business and sell more online, faster. Learn more at www.constantcontact.com


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 7,186

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Owner
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (1059 reviews)
- Easy Creation (495 reviews)
- Email Marketing (490 reviews)
- Simple (457 reviews)
- Helpful (418 reviews)

**Cons:**

- Missing Features (286 reviews)
- Limited Customization (255 reviews)
- Limited Features (254 reviews)
- Limited Templates (210 reviews)
- Layout Issues (183 reviews)

### 3. [iContact](https://www.g2.com/products/icontact/reviews)
  Get iContact Free by visiting iContact.com (link in bio), no credit card required! Professional email marketing from iContact helps businesses of all stages and sizes get results. From the small business just getting started to the professional marketer looking for strategies to maximize campaigns to the high-volume sender with 15,000 to 5 million+ subscribers, iContact offers a plan to meet every need. \*\*\*ICONTACT INCLUDES\*\*\*: DRAG AND DROP EDITING Our modern and intuitive interface simplifies message creation LIST MANAGEMENT All the tools you need to manage a growing and healthy email list PERSONAL COACHING From personal calls to videos to webinars, we’re here to help when you need us TECHNICAL SUPPORT Got questions? Our award-winning support team is ready with the answers and the help you need AUTOMATION Schedule automated messages to engage and nurture subscribers over time SPAMCHECK Every message is reviewed to ensure your email reaches inboxes REPORTS Easily track campaign results for more profitable data-driven marketing TECHNICAL SUPPORT Got questions? Our award-winning support team is ready with the answers and the help you need \*\*\*ICONTACT BENEFITS\*\*\* A HEALTHY LIST Every marketer knows: it’s all about the subscriber list. Our list management tools let you quickly add new contacts the right way. From sign-up forms on your website or Facebook page to easy tools to import subscriber lists, you’ll be building a great list in no time. Plus, enjoy the ease of bounceback handling and automatic subscription management. CUSTOMER CARE Life gets hectic when you’re growing a business. Whether you’re new to email, or have previous experience, we know a busy marketer doesn’t have time to waste — we make sure you don’t have to. Our Customer Success Managers get you up to speed in your first 30 days. And, only iContact gives every customer unlimited technical support, for the lifetime of their account. BEAUTIFUL EMAILS iContact’s sleek, modern interface helps you easily create an email experience that beautifully reflects your brand. With our fully customizable drag and drop theme editor, you can perfect and save row layouts, color palettes, typography, and content blocks to uniquely transform your brand marketing into responsive and compelling email messages. THE PERSONAL TOUCH An email address is a gateway to personal communication with your audience. Learn more about your contacts by identifying their preferences at sign up. Then, build better engagement with personalized, tailored messages — or even create a series of custom messages that allow you to communicate and nurture customer relationships over time. We call these autoresponders. You’ll call them amazing. CONFIDENT SENDING When you work hard on a message, you want it to reach the inbox. Email sent through iContact doesn’t take detours: your messages won’t fall into spam traps or earn you a spot on ISP blacklists. We deliver your email when other service providers can’t. For additional confidence, we provide tracking data for your messages, so you can clearly see great email delivery in action, every time. CLEAR REPORTING Tracking your messages shouldn’t be a chore. From big picture tracking, to keeping an eye on just one individual’s click behavior, our tools make understanding your vital stats simple. And our reports give you all the real-time data you need to create messages that convert — and boost the bottom line.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 1,216

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Company Website:** https://www.ziffdavis.com/
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis (1,422 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,594 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 62% Small-Business, 26% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (4 reviews)
- Contact Management (2 reviews)
- Data Analytics (2 reviews)
- Easy Creation (2 reviews)
- Easy Setup (2 reviews)

**Cons:**

- Limited Features (2 reviews)
- Campaign Issues (1 reviews)
- Error Handling (1 reviews)
- Expensive (1 reviews)
- Limited Customization (1 reviews)

### 4. [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews)
  Campaign Monitor by Marigold is a simple yet powerful email marketing solution designed to help users create, manage, and optimize their email campaigns. This tool is tailored for marketers seeking to enhance their communication with subscribers through visually appealing and personalized emails. By focusing on user-friendly features, Campaign Monitor empowers individuals and teams to effectively engage their audience and drive conversions without needing extensive technical skills. This email marketing platform is particularly beneficial for small to medium-sized businesses, non-profits, marketing agencies, IT agencies, and marketing teams that prioritize building strong relationships with their subscribers. With its intuitive interface and robust functionality, Campaign Monitor caters to a diverse range of users, from those just starting in email marketing to seasoned professionals looking for efficient ways to streamline their campaigns. The platform's design is centered around making email marketing accessible, enabling users to focus on crafting compelling messages rather than getting bogged down by technical complexities. Key features of Campaign Monitor include a library of beautiful email templates, a drag-and-drop email builder, and engagement-based segmentation tools. The pre-designed templates allow users to create visually striking emails that reflect their brand identity, while the drag-and-drop builder simplifies the process of customizing layouts and content. This means that even users with minimal design experience can produce professional-quality emails that resonate with their audience. Engagement-based segmentation further enhances the effectiveness of campaigns by allowing marketers to tailor their content based on subscriber behavior and preferences, ensuring that the right message reaches the right audience at the right time. In addition to these features, Campaign Monitor offers comprehensive analytics and reporting tools that provide insights into campaign performance. Users can track open rates, click-through rates, and other key metrics, enabling them to refine their strategies and improve future campaigns. This data-driven approach helps marketers understand what resonates with their audience, allowing for continuous improvement and increased engagement over time. Overall, Campaign Monitor by Marigold stands out in the email marketing category by combining ease of use with powerful features that facilitate effective communication. Its focus on personalization, design, and analytics makes it a valuable tool for any organization looking to enhance its email marketing efforts and foster lasting relationships with subscribers.


  **Average Rating:** 4.1/5.0
  **Total Reviews:** 698

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Marigold](https://www.g2.com/sellers/marigold-a8361ce6-777b-44ee-9300-b69d5ed350d6)
- **Company Website:** https://meetmarigold.com/
- **Year Founded:** 2017
- **HQ Location:** Nashville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/meet-marigold (1,041 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 55% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (21 reviews)
- User-Friendly (15 reviews)
- Easy Setup (13 reviews)
- Easy Creation (11 reviews)
- Intuitive (11 reviews)

**Cons:**

- Missing Features (11 reviews)
- Email Issues (7 reviews)
- Email Management (5 reviews)
- Campaign Issues (3 reviews)
- Limited Features (3 reviews)

### 5. [Emma](https://www.g2.com/products/emma/reviews)
  Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. Built with an intuitive interface, Emma enables marketers, especially in higher education, nonprofits, franchises, and growing businesses, to create high-impact engagement with minimal effort. Seamlessly integrating with existing tech stacks, Emma ensures every campaign stays consistent, compliant, and on-brand through robust controls, flexible user permissions, and reliable integrations. Backed by over 20 years of combined expertise, the Emma team supports customers at every stage with on-demand training, guided tutorials, and strategic insights—empowering teams to streamline workflows, maximize value, and drive stronger results.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 532

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Marigold](https://www.g2.com/sellers/marigold-a8361ce6-777b-44ee-9300-b69d5ed350d6)
- **Company Website:** https://meetmarigold.com/
- **Year Founded:** 2017
- **HQ Location:** Nashville, US
- **LinkedIn® Page:** https://www.linkedin.com/company/meet-marigold (1,041 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Director, Marketing Coordinator
  - **Top Industries:** Marketing and Advertising, Higher Education
  - **Company Size:** 50% Small-Business, 36% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (8 reviews)
- Easy Creation (5 reviews)
- Email Marketing (5 reviews)
- Helpful (5 reviews)
- Simple (5 reviews)

**Cons:**

- Limited Features (5 reviews)
- Missing Features (5 reviews)
- Template Limitations (4 reviews)
- Expensive (3 reviews)
- Limitations (3 reviews)

### 6. [Robly](https://www.g2.com/products/robly/reviews)
  Robly is an email service provider designed for businesses of all sizes, specializing in supporting charities, non profits, education sections and religious organizations. Leveraging proprietary automation and AI technology, it helps beginners and experts achieve up to 50% higher open rates and grow email lists up to four times faster. Robly’s tools dynamically deliver emails when subscribers are most likely to open, automatically re-targets non-openers, and protects sender status by segmenting and suppressing sends to unengaged users. Founded in 2013, the company is headquartered in New York City. Robly was recognized as a 2022 Email Marketing Data Quadrant Award winner by SoftwareReviews, and was voted Category Leader, Quality choice and Happiest Users Champion on Crozdesk and Leader on G2.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 898

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Robly Email Marketing](https://www.g2.com/sellers/robly-email-marketing)
- **Year Founded:** 2011
- **HQ Location:** New York, NY
- **Twitter:** @RoblyNYC (606 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2585295/ (21 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, President
  - **Top Industries:** Non-Profit Organization Management, Marketing and Advertising
  - **Company Size:** 72% Small-Business, 20% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Email Marketing (2 reviews)
- Automation AI (1 reviews)
- Easy Creation (1 reviews)
- Easy Integration (1 reviews)

**Cons:**

- Editing Issues (1 reviews)
- Error Handling (1 reviews)
- Expensive (1 reviews)
- Limited Features (1 reviews)

### 7. [Dotdigital](https://www.g2.com/products/dotdigital/reviews)
  Dotdigital is a global customer engagement, marketing automation, and data platform that helps you and your marketing teams create connected, personalized experiences across every channel. You can bring all your customer data together, understand your audience, and automate journeys that drive real results. What you can do with Dotdigital - Build and automate campaigns across email, SMS, web, WhatsApp, social, and more - Use AI to predict intent, personalize messages, and improve performance - Create a single customer view by connecting Shopify, Magento, your CRM, and more - Reach B2B, B2C, and non-profit audiences with journeys that adapt to your goals Why marketers choose Dotdigital - Easy to use for everyday marketers - Scales with your data, channels, and teams - Helps you deliver timely and relevant customer experiences - Proven to boost engagement, conversions, and loyalty A little more about Dotdigital: - We were founded in 1999 and are formerly known as Dotmailer - More than 4,000 brands worldwide use Dotdigital to grow customer relationships - We’re headquartered at London Bridge, UK - 450+ employees helping customers globally including the UK, US, Europe, and JAPAC - We’re proud to be the world’s first carbon-neutral marketing automation platform - We hold ISO14001, ISO 27701, and ISO27001 certifications Learn more at dotdigital.com.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 1,165

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Dotdigital](https://www.g2.com/sellers/dotdigital)
- **Company Website:** https://www.dotdigital.com
- **Year Founded:** 1999
- **HQ Location:** London Bridge, London
- **Twitter:** @dotdigital (15,932 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/1131881 (467 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Executive
  - **Top Industries:** Retail, Marketing and Advertising
  - **Company Size:** 45% Mid-Market, 40% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (296 reviews)
- Customer Support (245 reviews)
- Helpful (220 reviews)
- Email Marketing (166 reviews)
- Features (151 reviews)

**Cons:**

- Missing Features (99 reviews)
- Learning Curve (67 reviews)
- Limited Features (65 reviews)
- Limitations (54 reviews)
- Email Issues (41 reviews)

### 8. [Zoho Campaigns](https://www.g2.com/products/zoho-campaigns/reviews)
  Zoho Campaigns is a leading email marketing software that helps businesses create and manage email campaigns, automate repetitive marketing tasks, and gain real-time insights into campaign performance. Available as both a web-based and mobile application, Zoho Campaigns integrates with other applications in your existing software ecosystem, aligning effortlessly with your workflow. Rest assured that by using Zoho Campaigns, you can communicate with your customers worry-free, as our platform ensures full compliance with email marketing laws and regulations. With our robust feature, dedicated customer support, and competitive pricing, we have enabled thousands of businesses worldwide to connect, engage, and expand their audience. Join the ranks of our satisfied users, including Zoho itself, and harness the power of Zoho Campaigns for your email marketing needs. To know further, visit, https://www.zoho.com/campaigns/    If you want to give the product a try, sign up for a free account, https://www.zoho.com/campaigns/signup.html


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 953

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,378 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,531 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 79% Small-Business, 17% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (33 reviews)
- Automation (24 reviews)
- Email Marketing (20 reviews)
- Automation AI (17 reviews)
- CRM Integration (16 reviews)

**Cons:**

- Limited Features (18 reviews)
- Template Limitations (14 reviews)
- Learning Curve (10 reviews)
- Missing Features (10 reviews)
- Outdated Design (10 reviews)

### 9. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews)
  Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster. It's easy to use and suitable for companies of all sizes. Build lasting customer relationships with Brevo's flexible toolkit. Products range from marketing to sales, chat, and transactional emails. Choose what you need — and only pay for what you use. Here are just some of the things you can do with Brevo: - Run multi-channel marketing campaigns across email, WhatsApp, SMS, web push, and Facebook ads - Trigger transactional emails, SMS, and WhatsApp notifications over Brevo SMTP and APIs - Automate marketing activities to deliver the right message at the right time, and efficiently manage your audience - Reduce the number of marketing and sales apps — and get a full view of customer interactions with tools that talk to each other - Engage customers in real-time and reply to FAQs 24/7 with live chat and chatbot - Track leads, automate tasks, and schedule meetings with the Brevo Sales Platform - Connect your e-commerce store to track web sales and use the Retention analysis to improve your marketing strategy. - Talk to customers anytime, anywhere with Brevo’s cloud-based phone system Learn more and start for free at https://www.brevo.com/products/marketing-platform/ Get a custom quote: https://www.brevo.com/plus/contact/


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2,428

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.9/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Brevo](https://www.g2.com/sellers/brevo)
- **Company Website:** https://www.brevo.com/
- **Year Founded:** 2012
- **HQ Location:** Paris
- **Twitter:** @brevo_official (16,038 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brevo/ (863 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 84% Small-Business, 12% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (314 reviews)
- Features (190 reviews)
- Email Marketing (171 reviews)
- Easy Setup (168 reviews)
- Simple (158 reviews)

**Cons:**

- Missing Features (107 reviews)
- Limited Features (80 reviews)
- Limited Customization (71 reviews)
- Learning Curve (67 reviews)
- Expensive (55 reviews)

### 10. [Instantly](https://www.g2.com/products/instantly/reviews)
  Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 4,067

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.6/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.4/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Instantly](https://www.g2.com/sellers/instantly)
- **Company Website:** https://instantly.ai
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/instantlyapp/ (211 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Founder, CEO
  - **Top Industries:** Marketing and Advertising, Computer Software
  - **Company Size:** 93% Small-Business, 5% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (685 reviews)
- Helpful (496 reviews)
- Customer Support (491 reviews)
- Features (366 reviews)
- Time-saving (353 reviews)

**Cons:**

- Expensive (198 reviews)
- Missing Features (190 reviews)
- Email Management (126 reviews)
- Learning Curve (105 reviews)
- Email Issues (104 reviews)

### 11. [Litmus](https://www.g2.com/products/litmus/reviews)
  Litmus is an all-in-one email marketing platform that empowers teams to create emails their subscribers will love. Over 800,000 marketing professionals worldwide, including 80% of the Fortune 100, have relied on Litmus as a core component of their tech stack since 2005. Originally created to provide marketers with better email testing tools, Litmus’ capabilities improve every part of your email creation process including building, personalizing, monitoring, and analyzing your sends. Despite the many offerings, Litmus’ tools are intuitive and ready to use day-one. In 2025, Litmus joined the Validity product family. From contact data cleansing using DemandTools, to email validation using BriteVerify, Validity products now support you at every step of your campaign! The only other marketing tool you’ll need is an ESP. Questions? Their support team is always ready to help—with a 98% customer satisfaction rating to prove it. Everyone on the team will find value with Litmus: Email developers and designers can easily build and store templates in Litmus to speed up the email creation process—and empower team members without coding skills to create on-brand emails. Litmus brings your email workflow into a single platform, saving time and limiting room for error. Email marketers use Litmus to connect with their subscribers via highly personalized dynamic email content. Litmus’ thorough email testing provides peace of mind that every email is ready to go—and alerts you to unexpected changes 24/7 that may affect deliverability. The optional deliverability add-on gives you every detail about where your email landed and how to improve. Marketing leaders depend on Litmus’ ESP integrations—including Salesforce Marketing Cloud, HubSpot, Marketo, and more—to eliminate manual work and boost team collaboration. Litmus fits into your existing tech stack with little to no setup required. They love the optional analytics add-on that saves time and solves data differences by bringing results across multiple tools into one place. Eliminate the uncertainty that sending emails can create. Make every send count®


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 446

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.4/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.8/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Validity Inc](https://www.g2.com/sellers/validity-inc)
- **Company Website:** https://www.validity.com
- **Year Founded:** 2018
- **HQ Location:** Boston, Massachusetts
- **Twitter:** @TrustValidity (1,153 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/11679353/ (344 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Email Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 43% Mid-Market, 29% Enterprise


#### Pros & Cons

**Pros:**

- Ease of Use (44 reviews)
- Email Management (42 reviews)
- Email Marketing (42 reviews)
- Previews (28 reviews)
- Features (25 reviews)

**Cons:**

- Slow Performance (11 reviews)
- Email Issues (9 reviews)
- Email Management (9 reviews)
- Missing Features (9 reviews)
- Expensive (8 reviews)

### 12. [Moosend](https://www.g2.com/products/moosend/reviews)
  Moosend is an affordable, intuitive email marketing and marketing automation platform, suitable both for beginners and seasoned marketers. Thanks to its 1-day implementation, 130+ email templates, automation recipes, and AI Writer, users can set up their campaigns right away. And they can rest assured emails will reach the inbox as Moosend scores a 98% deliverability rate. They can also use advanced features like Audience Discovery to get smart segments based on customer behavior, transactional emails to send important updates at the right time, and custom reports to track the numbers they need. Users can pick a pricing plan that works for them. Or, create a custom plan with add-ons of their choice. No matter their plan, they can reach the support team through email or chat and get advice on how to optimize their campaigns. Finally, Moosend is GDPR and ISO-27001 compliant and follows all the latest security standards to guarantee customer data remains safe. Try Moosend's core features for free: https://moosend.com/register/ Get a Custom Quote: https://moosend.com/contact-us/sales/


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 714

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.2/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.2/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.1/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Constant Contact](https://www.g2.com/sellers/constant-contact-5aaee82b-8325-4eeb-b7b7-15fada778076)
- **Company Website:** https://www.constantcontact.com/home
- **Year Founded:** 1995
- **HQ Location:** Waltham, US
- **Twitter:** @ConstantContact (67,244 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/constant-contact/ (1,147 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Owner
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 82% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (27 reviews)
- Customer Support (16 reviews)
- Easy Creation (16 reviews)
- User-Friendly Interface (15 reviews)
- Email Marketing (13 reviews)

**Cons:**

- Poor Customer Support (6 reviews)
- Learning Curve (5 reviews)
- Limited Features (5 reviews)
- Limited Templates (5 reviews)
- Missing Features (5 reviews)

### 13. [GetResponse](https://www.g2.com/products/getresponse/reviews)
  GetResponse is a lifecycle automation platform for businesses that want to drive more consistent, repeatable revenue across the entire customer journey. We help you move customers from first touch to first purchase, repeat purchase, and reactivation - using email, SMS, push notifications, and lifecycle automation across every stage of the customer journey With built-in deliverability, behavioral triggers, and deep integrations, you can launch faster, reduce manual work, and turn your lifecycle into a predictable revenue system. No disconnected tools. No campaign chaos. Just one system designed to move customers forward.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 1,094

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [GetResponse](https://www.g2.com/sellers/getresponse)
- **Company Website:** https://www.getresponse.com/
- **Year Founded:** 1998
- **HQ Location:** Poland
- **Twitter:** @getresponse (54,341 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1063383/ (432 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 78% Small-Business, 16% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (59 reviews)
- Customer Support (58 reviews)
- Helpful (39 reviews)
- Features (34 reviews)
- Email Marketing (32 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Expensive (16 reviews)
- Missing Features (16 reviews)
- Limited Features (14 reviews)
- Pricing Issues (13 reviews)

### 14. [Netcore Email API](https://www.g2.com/products/netcore-email-api/reviews)
  Netcore Email API is a cloud-based email delivery service designed to assist businesses in sending essential communications such as notifications, newsletters, and updates. This solution is tailored for organizations of all sizes, from startups to established enterprises, providing a reliable platform for managing email communications effectively. With a focus on key aspects like deliverability, competitive pricing, and insightful analytics, Netcore Email API stands out as a comprehensive tool for email marketing and transactional messaging. The primary audience for Netcore Email API includes businesses looking to enhance their email communication strategies. This service is particularly beneficial for marketing teams, developers, and IT professionals who require a robust solution for sending large volumes of emails efficiently. Use cases range from sending promotional emails and customer notifications to transactional messages such as order confirmations and password resets. The platform is designed to meet the diverse needs of its users, ensuring that critical messages reach their intended recipients promptly. One of the standout features of Netcore Email API is its scalability. The platform is capable of delivering billions of emails every hour while maintaining high inbox placement rates. This capability is crucial for businesses that experience fluctuating email volumes or those that run large-scale marketing campaigns. Additionally, users can choose between SMTP and HTTP API integration options, allowing for flexibility based on their technical requirements and preferences. This adaptability makes it easier for businesses to incorporate the service into their existing systems. Netcore Email API also offers a range of analytics tools that provide users with valuable insights into their email performance. These analytics help businesses track open rates, click-through rates, and other key metrics, enabling them to refine their email strategies over time. The combination of detailed reporting and a user-friendly interface ensures that users can easily interpret data and make informed decisions to enhance their email marketing efforts. Overall, Netcore Email API is positioned as a leading solution in the realm of transactional email and email deliverability. Its emphasis on deliverability, competitive pricing, and comprehensive analytics makes it a suitable choice for businesses aiming to improve their email communication. By leveraging this platform, organizations can ensure that their important emails are delivered reliably and effectively, fostering better engagement with their audience.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 724

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Netcore Private Limited](https://www.g2.com/sellers/netcore-private-limited)
- **Company Website:** https://netcorecloud.com/
- **Year Founded:** 1998
- **HQ Location:** Mumbai, Maharashtra
- **Twitter:** @netcore_cloud (1,835 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/netcore-solutions/ (1,267 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Executive, CEO
  - **Top Industries:** Financial Services, Health, Wellness and Fitness
  - **Company Size:** 49% Small-Business, 37% Mid-Market


#### Pros & Cons

**Pros:**

- Easy Integrations (52 reviews)
- Customer Support (47 reviews)
- Ease of Use (47 reviews)
- Reliability (47 reviews)
- Easy Integration (42 reviews)

**Cons:**

- Missing Features (16 reviews)
- Poor Customer Support (16 reviews)
- Learning Curve (11 reviews)
- Email Management (10 reviews)
- Expensive (10 reviews)

### 15. [AWeber](https://www.g2.com/products/aweber/reviews)
  AWeber is an email marketing platform built for small business owners, coaches, affiliate marketers, and online retailers. It includes intuitive tools for email automation, landing page creation, and AI-generated emails to help you grow your audience and drive more sales—without needing tech skills. With built-in AI writing tools, you can generate emails, subject lines, and newsletters in your unique voice, so you never start from scratch. Automations keep your campaigns running in the background, while best-in-class deliverability ensures your messages reach the inbox. Whether you're selling products, sharing content, or building a community, AWeber helps you stay consistent and top-of-mind with your audience. Trusted by over 1,000,000 businesses for more than 25 years, AWeber combines industry experience with continuous innovation to help you save time, simplify your marketing, and grow your business.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 617

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.6/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [AWeber](https://www.g2.com/sellers/aweber)
- **Year Founded:** 1998
- **HQ Location:** Chalfont, PA
- **Twitter:** @AWeber (29,742 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/245955/ (90 employees on LinkedIn®)
- **Phone:** +1 (877) 293-2371

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Health, Wellness and Fitness
  - **Company Size:** 83% Small-Business, 13% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Email Marketing (7 reviews)
- Easy Setup (6 reviews)
- Email Management (6 reviews)
- Simple (6 reviews)

**Cons:**

- Limited Features (5 reviews)
- Missing Features (5 reviews)
- Expensive (4 reviews)
- Limited Templates (4 reviews)
- Learning Curve (3 reviews)

### 16. [Twilio SendGrid Email Marketing Campaigns](https://www.g2.com/products/twilio-sendgrid-email-marketing-campaigns/reviews)
  Simplify the way that you drive customers engagement and achieve your business goals with SendGrid Marketing Campaigns! Enjoy powerful, yet straightforward segmentation, flexible and frustration-free campaign editing, and industry-leading deliverability—all powered by the leading email service provider trusted by over [80,000 customers](https://sendgrid.com/customers/?extID=128039&channel=sponsorship&camp=review-sites&pub=g2crowd&place=profile&creative=mc&utm_medium=sponsorship&utm_source=g2crowd) globally, including Airbnb, Spotify and Uber. We help marketers like you send with confidence by providing: :: MORE EFFICIENT EMAIL BUILDING Our campaign building process is free from frustrating, rigid step-by-step wizards that slow you down. Choose-your-path editing options save you time, whether you prefer code, design or a mix of both. The result? More time to focus on what matters most to your marketing goals. :: EASY, HIGH-IMPACT SEGMENTATION & PERSONALIZATION Sending relevant, personalized email that drives results is easier than ever. Our intuitive, clean UI makes it clear who you’re targeting, and personalizing campaign subject lines and content is as easy as dreaming up the custom fields you want to import. :: INTUITIVE, IMPACTFUL EMAIL TESTING Make smart, data-driven decisions without getting lost in data overload. We bring the most important campaign stats front and center so you can quickly gauge performance and iterate When it’s time to dig deeper, take advantage of robust email activity data, inbox and geography insights and more. :: PROVEN DELIVERABILITY & SCALE Choosing Marketing Campaigns means choosing the proven scale, deliverability and expertise of SendGrid. Getting your messages to the inbox is at the core of everything we do; it’s why we’re trusted by today’s fastest growing brands. Upgrade to 24/7 support and expert services to bring your email program to new heights.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 317

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.2/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Twilio](https://www.g2.com/sellers/twilio)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @twilio (81,571 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/twilio-inc-/ (6,627 employees on LinkedIn®)
- **Ownership:** NYSE: TWLO

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, CEO
  - **Top Industries:** Information Technology and Services, Marketing and Advertising
  - **Company Size:** 67% Small-Business, 25% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (9 reviews)
- Easy Creation (6 reviews)
- Email Campaigns (6 reviews)
- Email Marketing (6 reviews)
- Intuitive (4 reviews)

**Cons:**

- Missing Features (4 reviews)
- Email Functionality (3 reviews)
- Expensive (3 reviews)
- Limited Features (3 reviews)
- Unclear Information (3 reviews)

### 17. [Campayn](https://www.g2.com/products/campayn/reviews)
  Campayn allows you to create, share and track newsletters and marketing emails.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 141

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.6/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.5/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Campayn](https://www.g2.com/sellers/campayn)
- **Year Founded:** 2011
- **HQ Location:** Toronto, Canada
- **Twitter:** @campayn (3,331 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1252078/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager, Marketing Specialist
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 56% Mid-Market, 36% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (2 reviews)
- Automation (1 reviews)
- Call Automation (1 reviews)
- Communication (1 reviews)
- Customer Support (1 reviews)

**Cons:**

- Data Import (1 reviews)
- Email Integration (1 reviews)
- Integration Issues (1 reviews)
- Slow Loading (1 reviews)
- Tool Limitations (1 reviews)

### 18. [Pipedrive](https://www.g2.com/products/pipedrive/reviews)
  Pipedrive is an easy-to-use sales CRM (customer relationship management) tool that empowers teams of all sizes to close more deals. With its customizable sales pipelines, real-time insights and powerful AI features, it’s no wonder 100,000 companies worldwide use Pipedrive for smarter, faster sales.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 2,973

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.5/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.2/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Pipedrive](https://www.g2.com/sellers/pipedrive)
- **Company Website:** https://www.pipedrive.com
- **Year Founded:** 2010
- **HQ Location:** New York
- **Twitter:** @pipedrive (14,380 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1876917/ (1,045 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Sales Manager
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 70% Small-Business, 23% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (574 reviews)
- Intuitive (274 reviews)
- Simple (243 reviews)
- Helpful (231 reviews)
- Integrations (210 reviews)

**Cons:**

- Missing Features (230 reviews)
- Limited Features (151 reviews)
- Learning Curve (118 reviews)
- Integration Issues (108 reviews)
- Expensive (102 reviews)

### 19. [MailerLite](https://www.g2.com/products/mailerlite/reviews)
  MailerLite: Advanced email marketing tools. Effortless execution.  MailerLite is an email marketing and automation platform designed to help creators, small businesses, and ecommerce stores grow their audience and boost revenue—quickly, effortlessly and on their terms. Capture leads in style Build on-brand landing pages, websites, forms, and pop-ups that earn subscribers. Choose from over 150+ pixel perfect templates that are fully customizable with an intuitive Drag and drop builder. Or whip up landing pages, copy, and images with some AI magic. 🪄 Monetize your expertise with 0% commission  Sell newsletters, digital products, and 1-1 or group bookings without giving us a cut of your revenue. Kick the "Frankenstein" tech stack to the curb; manage your high-ticket coaching, scheduling, and payments natively in one place. You can even integrate your ecommerce store to track sales and turn subscribers into customers. Automate the client journey Explode engagement with multi-trigger automations and segmentation. With Bookings, you can automate the entire nurture process—from calendar syncing (Google/Outlook) to triggering tailored email sequences the moment a session is booked. Use Deliver by Timezone to ensure your messages land exactly when clients are most likely to open them. Data you can make decisions with  Get full visibility with reports on clicks, opens, and revenue. Nerd out with A/B and multivariate testing on emails and landing pages to find winning combos and improve performance with every test. Try everything MailerLite has to offer with a 14-day free trial. Our award-winning support team is here to help!


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,090

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [MailerLite](https://www.g2.com/sellers/mailerlite)
- **Year Founded:** 2010
- **HQ Location:** San Francisco, CA
- **Twitter:** @mailerlite (8,734 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mailerlite-international/ (164 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Owner, CEO
  - **Top Industries:** Marketing and Advertising, Writing and Editing
  - **Company Size:** 92% Small-Business, 7% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (70 reviews)
- Customer Support (61 reviews)
- Helpful (32 reviews)
- Affordable (31 reviews)
- Features (30 reviews)

**Cons:**

- Learning Curve (20 reviews)
- Difficulty (17 reviews)
- Missing Features (17 reviews)
- Poor Customer Support (17 reviews)
- Email Issues (15 reviews)

### 20. [Mailmodo](https://www.g2.com/products/mailmodo/reviews)
  Mailmodo is a new-age email marketing tool that helps you create and send app-like interactive emails to help you get higher conversions and ROI. It is power packed with all the features you see across different ESP's along with interactive AMP emails to get you better ROI than ever. With Mailmodo you can - - Create Stunning No code emails - Integrate with 1000+ tools - Segment your audience in minutes - Trigger Journeys and automation - Improve Deliverability and open rates And much more.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 145

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.9/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Mailmodo](https://www.g2.com/sellers/mailmodo)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, US
- **Twitter:** @mailmodo (636 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/mailmodo/ (81 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Top Industries:** Computer Software, Financial Services
  - **Company Size:** 53% Small-Business, 40% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (5 reviews)
- Email Marketing (5 reviews)
- Features (5 reviews)
- Intuitive (5 reviews)
- Automation (4 reviews)

**Cons:**

- Expensive (4 reviews)
- Limited Templates (4 reviews)
- Template Limitations (4 reviews)
- Difficult Learning (3 reviews)
- Learning Curve (3 reviews)

### 21. [Sender.net](https://www.g2.com/products/sender-net/reviews)
  Sender helps you connect with people—easily and effectively. Email marketing doesn’t have to be complicated or expensive. With Sender, you get everything you need to stay in touch, grow your audience, and share what matters—without the usual tech headaches. Here’s what makes it great: Easy to use No complicated setups. Just a clean, simple interface that helps you create and send beautiful emails in minutes. Powerful automation Set things up once, and let Sender handle the follow-ups, reminders, and welcomes—so you can focus on other stuff. Create professional-looking newsletters in minutes Stop wasting hours designing emails from scratch. With Sender’s ready-made templates and intuitive drag-and-drop builder, you can craft stunning newsletters effortlessly. Grow your audience Build signup forms, collect subscribers, and keep your list healthy. Stay in the loop with reports See who’s opening, clicking, and engaging with your emails—so you know what’s working and what’s not. Send more for less With one of the most generous free plans out there, you can send up to 15,000 emails/month to 2,500 people—without spending a dime. Made for everyone Whether you're just starting out or already have a growing list, Sender gives you the tools to level up—without needing to be a marketing pro.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 246

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.1/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.4/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.2/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Sender.net](https://www.g2.com/sellers/sender-net)
- **Company Website:** https://www.sender.net
- **Year Founded:** 2012
- **HQ Location:** Vilnius, LT
- **Twitter:** @SenderNet (278 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10851885/ (31 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Director
  - **Top Industries:** Real Estate, Computer Software
  - **Company Size:** 66% Small-Business, 33% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (158 reviews)
- Helpful (108 reviews)
- Automation (95 reviews)
- Customer Support (95 reviews)
- Simple (94 reviews)

**Cons:**

- Limited Templates (78 reviews)
- Template Limitations (72 reviews)
- Template Issues (65 reviews)
- Limited Features (49 reviews)
- Limited Customization (46 reviews)

### 22. [lemlist](https://www.g2.com/products/lemlist/reviews)
  lemlist is a sales engagement platform that helps teams reach prospects on email, LinkedIn, calls, and WhatsApp from one place - so they can get more replies, book more meetings, and close more deals. It helps sales teams: - Find leads and get their emails and phone numbers without extra tools - Build automated multichannel sequences across email, LinkedIn, calls, and WhatsApp, while keeping every touch personal - Keep emails landing in the inbox with lemwarm, the built-in deliverability booster - Manage replies across all channels and different senders from one centralized inbox - Work directly from CRM with Salesforce, HubSpot, and Pipedrive integrations Unlike tools that only cover one part of outbound, lemlist gives you the full workflow - from finding prospects to booking meetings, without losing the human touch. Whether you’re an SDR, leading a sales team, working in sales ops, or growing as a founder, lemlist helps you cut manual work, focus on conversations that matter, and hit revenue targets faster. Learn more & start your free 14-day trial at www.lemlist.com


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 1,469

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.4/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.2/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [lemlist](https://www.g2.com/sellers/lemlist)
- **Company Website:** https://lemlist.com/
- **Year Founded:** 2018
- **HQ Location:** Paris, Île-de-France, France
- **Twitter:** @lemlist (2,536 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/18342604/ (245 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** CEO, Founder
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 53% Small-Business, 8% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (584 reviews)
- Features (369 reviews)
- Helpful (293 reviews)
- Automation (262 reviews)
- LinkedIn Integration (250 reviews)

**Cons:**

- Missing Features (207 reviews)
- Expensive (141 reviews)
- Learning Curve (125 reviews)
- Campaign Management (83 reviews)
- Email Management (76 reviews)

### 23. [Upland Adestra](https://www.g2.com/products/upland-adestra/reviews)
  Upland Adestra is a multi-channel marketing automation platform that engages audiences through advanced segmentation, AI-powered personalized content, and award-winning expertise. Adestra drives inbox placements and nurtures subscribers across email and mobile, seamlessly guiding them through their journey towards conversion. Many of our customers, including several of the world’s largest and most email-oriented companies, have drastically improved their email marketing performance through powerful technology and award-winning support. Be it Adestra’s intuitive automation program builder, our easy-to-use email editor, or the digital marketing experts guiding you along the way, you’re never far from your next great email marketing campaign.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 97

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 9.2/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Upland Software](https://www.g2.com/sellers/upland-software)
- **Year Founded:** 2010
- **HQ Location:** Austin, TX
- **LinkedIn® Page:** https://www.linkedin.com/company/3139095/ (828 employees on LinkedIn®)
- **Ownership:** NASDAQ:UPLD
- **Total Revenue (USD mm):** $291

**Reviewer Demographics:**
  - **Top Industries:** Marketing and Advertising, Internet
  - **Company Size:** 50% Small-Business, 43% Mid-Market


#### Pros & Cons

**Pros:**

- Ease of Use (10 reviews)
- Automation (9 reviews)
- Email Campaigns (9 reviews)
- Automation AI (8 reviews)
- Email Marketing (8 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Intuitiveness (4 reviews)
- Missing Features (4 reviews)
- Not Intuitive (4 reviews)
- Difficult Navigation (3 reviews)

### 24. [Campaigner Email](https://www.g2.com/products/campaigner-email/reviews)
  Campaigner is a powerful email and SMS marketing automation platform built to enable businesses to create powerful personal connections with their customers. With industry-leading features and services, Campaigner provides its customers with the tools needed to execute complex marketing campaigns at scale and have a positive impact on their bottom line revenue.


  **Average Rating:** 3.6/5.0
  **Total Reviews:** 134

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 7.4/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 7.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.4/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 7.5/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Ziff Davis](https://www.g2.com/sellers/ziff-davis)
- **Company Website:** https://www.ziffdavis.com/
- **Year Founded:** 1995
- **HQ Location:** New York
- **Twitter:** @ziffdavis (1,422 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/ziff-davis-inc/ (6,594 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Marketing and Advertising, Information Technology and Services
  - **Company Size:** 55% Small-Business, 32% Mid-Market


#### Pros & Cons

**Pros:**

- Automation AI (1 reviews)
- Email Marketing (1 reviews)
- Personalization Services (1 reviews)

**Cons:**

- Outdated Design (1 reviews)
- UX Improvement (1 reviews)

### 25. [StoneShot](https://www.g2.com/products/stoneshot/reviews)
  StoneShot is a marketing automation platform built specifically for financial services firms. Designed for asset managers, investment firms, and private banks, StoneShot helps marketing teams streamline digital marketing, increase client engagement, and deliver personalized investor communications at scale. The platform combines marketing automation, email marketing, event marketing, and content distribution in a single integrated solution tailored to the needs of financial marketers. Teams can create automated client journeys, manage complex distribution lists, promote webinars and events, and distribute fund documents and investment content, all while reducing manual processes and operational inefficiencies. StoneShot’s marketing automation capabilities allow firms to build sophisticated campaigns that respond to investor behavior and engagement. Marketing teams can trigger personalized communications based on client interests, event attendance, or content interactions, ensuring that investors receive relevant information at the right time. The platform integrates with leading CRM systems, enabling marketing and sales teams to align around client engagement data. Detailed analytics and reporting provide visibility into investor behavior, campaign performance, and engagement trends, helping firms refine their marketing strategies and identify opportunities to strengthen client relationships. Unlike generic marketing automation platforms, StoneShot is purpose-built for the financial services industry. The platform supports complex audience segmentation, regional distribution, and compliance-conscious workflows required by global investment managers and banks. StoneShot works with a wide range of financial institutions, from boutique investment firms and fast-growing asset managers to global financial brands serving retail, institutional, and private banking clients. Founded in London in 2001, StoneShot has offices in London, New York, and Singapore and supports clients in more than 25 countries worldwide. With deep expertise in financial services marketing, StoneShot helps firms deliver more effective digital campaigns, improve operational efficiency, and enhance the overall investor experience.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 126

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 8.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.9/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [StoneShot](https://www.g2.com/sellers/stoneshot)
- **Company Website:** https://www.stoneshot.com
- **Year Founded:** 2001
- **HQ Location:** London
- **Twitter:** @StoneShot (3,942 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/640940/ (38 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Who Uses This:** Marketing Manager
  - **Top Industries:** Financial Services, Investment Management
  - **Company Size:** 32% Mid-Market, 31% Enterprise


#### Pros & Cons

**Pros:**

- Customer Support (19 reviews)
- Ease of Use (16 reviews)
- Helpful (10 reviews)
- Response Time (10 reviews)
- Email Marketing (7 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Email Issues (4 reviews)
- Missing Features (4 reviews)
- Filtering Issues (3 reviews)
- Not Intuitive (3 reviews)



## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)
- [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)



---

## Buyer Guide

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026