# Best Email Marketing Software - Page 14

  *By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*

   Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.





## Category Overview

**Total Products under this Category:** 494


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 58,800+ Authentic Reviews
- 494+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Email Marketing Software At A Glance

- **Leader:** [Constant Contact](https://www.g2.com/products/constant-contact/reviews)
- **Highest Performer:** [Salestarget.ai](https://www.g2.com/products/salestarget-ai/reviews)
- **Easiest to Use:** [Flodesk](https://www.g2.com/products/flodesk/reviews)
- **Top Trending:** [Instantly](https://www.g2.com/products/instantly/reviews)
- **Best Free Software:** [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)


---

**Sponsored**

### ClickSend

ClickSend is a simple, reliable SMS platform built for businesses that can't afford to miss a message. It’s seriously simple infrastructure that works straight out of the box — and keeps working as you grow. Backed by genuinely helpful 24/7 support from people who actually know their stuff. Send from the Dashboard in just a few clicks — or straight from your email inbox. Build with our clean, well-loved API docs. Or connect through hundreds of integrations and slot it straight into the tools your team already uses. Most users are up and sending within minutes. No developers required (but if you have one, they'll love us too). Why 90,000+ businesses and developers choose ClickSend: · Direct carrier routes to 190+ countries — no middlemen, no grey routes · 99.95%+ uptime so your messages go out when it matters · Lightning-fast delivery for time-sensitive comms · Pay-as-you-go pricing — scale up, scale down, only ever pay for what you send · 24/7 support from real people who actually understand the platform It's built for operational messaging as much as marketing. Appointment reminders, delivery notifications, 2FA codes, staff alerts, booking confirmations — the communications that keep a business running day to day. Trusted by healthcare and wellness clinics, financial services, real estate agencies, education providers, event organisers, construction companies and not-for-profits — and the developers building messaging into their products and workflows.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=39&secure%5Bdisplayable_resource_id%5D=39&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=39&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=138049&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%2Fenterprise&secure%5Btoken%5D=772198fd0dd2aa309ec24d26896dee4d765182cb6d74314f3cb9e113459533fa&secure%5Burl%5D=https%3A%2F%2Ftry.clicksend.com%2Fen%2Fstart-sending%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid%26utm_campaign%3Dppc_campaign&secure%5Burl_type%5D=free_trial)

---

## Top-Rated Products (Ranked by G2 Score)
### 1. [Campaign by Dolist](https://www.g2.com/products/campaign-by-dolist/reviews)
  Campaign by Dolist is an email and SMS activation platform designed to manage both marketing campaigns and transactional messaging within a single environment. It enables organizations to centralize data, automate communications, and deliver legitimate messages at scale while prioritizing deliverability, security, and regulatory compliance. Campaign supports a wide range of use cases, including: - Email and SMS marketing campaigns (newsletters, promotions, announcements) - Transactional and notification messages triggered in real time - Marketing automation workflows and customer journeys - Contact data management, segmentation, and preference handling - Consent and unsubscribe management aligned with GDPR requirements For transactional messaging, Campaign can be connected to existing systems to trigger messages via API and/or SMTP relay, with access to delivery and performance data for monitoring and optimization. The platform is designed with a strong focus on deliverability and sender reputation, supported by monitoring mechanisms and best practices applied at both infrastructure and messaging levels. Campaign is developed and hosted in France, ensuring strong data sovereignty, GDPR-by-design capabilities, and high standards of data security. It integrates with existing business tools and systems using standard connectivity methods such as REST APIs, webhooks, and secure data exchanges.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Dolist](https://www.g2.com/sellers/dolist)
- **Year Founded:** 2000
- **HQ Location:** Mérignac, France
- **LinkedIn® Page:** https://www.linkedin.com/company/dolist-net/ (64 employees on LinkedIn®)
- **Ownership:** Privately held
- **Phone:** 05 57 26 25 70

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 2. [Campaign Cleaner](https://www.g2.com/products/campaign-cleaner/reviews)
  Campaign Cleaner is a comprehensive tool engineered to enhance email marketing campaigns. It boasts over 20 distinct features, each meticulously designed to bolster your email deliverability, engagement, and return on investment (ROI). The toolset includes a CSS Inliner for better email client compatibility, a Font Color Adjuster for optimal readability, and a Spam Trigger Detect to prevent your emails from landing in the spam folder. It also features a Blacklist Link Check to avoid blacklisted URLs, an HTML Sanitizer for clean and safe code, and a Non-ASCII Character Replacement to ensure proper display of your emails. Further, Campaign Cleaner offers a Broken Link Detection feature to maintain the integrity of your emails, HTML Compression for faster load times, and a Font-Size Adjuster for improved legibility. It also provides a Classes and ID Removal feature for cleaner code, a Diacritic Character Replacement to handle special characters, and a Control & Non-Printable Character Removal to eliminate unnecessary characters. Moreover, the tool includes an Unneeded CSS Removal feature for streamlined code, an Oversized Image Detection feature to prevent slow load times, and a Background Image Detection feature to ensure compatibility. It also offers Text to Link Analysis and Text to Image Analysis to optimize your email content. Campaign Cleaner is packed with a multitude of features, each contributing to the creation of effective and efficient email marketing campaigns.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Campaign Cleaner](https://www.g2.com/sellers/campaign-cleaner)
- **Year Founded:** 2023
- **HQ Location:** Key Biscayne, US
- **LinkedIn® Page:** https://www.linkedin.com/company/campaign-cleaner/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 3. [Campaign Workhub](https://www.g2.com/products/campaign-workhub/reviews)
  Campaign Workhub provides solutions to simplify email campaigns review and approvals.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Campaign Workhub](https://www.g2.com/sellers/campaign-workhub)
- **HQ Location:** N/A
- **Twitter:** @CampaignWorkhub (10 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/campaignworkhub/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 4. [Cartmojo](https://www.g2.com/products/cartmojo/reviews)
  Integrations and messaging designed for online retailers.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Vextras](https://www.g2.com/sellers/vextras)
- **Year Founded:** 2010
- **HQ Location:** Knoxville, US
- **Twitter:** @vextras (264 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1616986/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 5. [Cheerio AI](https://www.g2.com/products/cheerio-ai/reviews)
  Cheerio AI is an omnichannel marketing platform that allows businesses to run campaigns on email, SMS & WhatsApp


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Nishant Das](https://www.g2.com/sellers/nishant-das)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 6. [Clickz Email Marketing](https://www.g2.com/products/clickz-email-marketing/reviews)
  The only platform that provides ultra targeted contacts & Smart Email blasting


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [clickz.io](https://www.g2.com/sellers/clickz-io)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 7. [Cllavio](https://www.g2.com/products/cllavio/reviews)
  Cllavio is a modern email marketing and transactional email platform designed to help businesses send high-deliverability messages at scale. Built from the ground up for speed, reliability, and simplicity, Cllavio gives companies a single, unified platform where they can manage newsletters, cold email outreach, bulk campaigns, event-based automation, and transactional email through a powerful SMTP and REST API. Cllavio focuses heavily on deliverability, making sure emails reach the inbox—not the spam folder. The platform includes automatic bounce handling, throttling protection, domain reputation safeguards, and DKIM/SPF/DMARC verification to maintain sender trust. For companies sending large volumes of messages, Cllavio provides domain warmup controls, rate-limited sending, and AI-driven spam-trigger detection to optimize inbox placement over time. For marketing teams, Cllavio includes an intuitive campaign builder with templates, scheduling, A/B testing (coming soon), contact grouping, and detailed analytics for opens, clicks, and bounce rate. CSV imports are fast and support millions of rows through presigned S3 uploads, making it easy to migrate from tools like Mailchimp, Brevo, or Mailgun. For developers, Cllavio offers a clean, fully documented SMTP and JSON API, event webhooks, and real-time logs. This makes it ideal for sending order confirmations, password resets, OTPs, system alerts, receipts, and other high-priority transactional messages. The API is built for performance and is backed by scalable infrastructure powered by AWS EC2, Postfix, and cloud-native load balancing. Cllavio integrates with Shopify and other platforms to sync customer and order data automatically. It also includes domain reputation insights, delivery diagnostics, message previews, and monitoring tools to help businesses understand and improve their email performance. With a lifetime free plan, predictable pricing, and no long-term contracts, Cllavio is accessible to freelancers, startups, SMBs, and mid-market companies that want enterprise-quality email capabilities without enterprise cost or complexity. Whether you’re running marketing campaigns or powering mission-critical notifications, Cllavio gives you a fast, reliable, and developer-friendly solution to send email at scale with confidence.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Cllavio](https://www.g2.com/sellers/cllavio)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/cllavio/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Enterprise


#### Pros & Cons

**Pros:**

- Data Analytics (1 reviews)
- Ease of Learning (1 reviews)
- Ease of Use (1 reviews)
- Intuitive (1 reviews)

**Cons:**

- Limited Customization (1 reviews)
- Limited Features (1 reviews)
- Tool Limitations (1 reviews)

### 8. [CloudCC](https://www.g2.com/products/cloudcc/reviews)
  CloudCC offers the complete CRM platform with highly competitive pricing, features business apps covering marketing automation, sales force automation, service management, extensible platform and industry CRM solutions and more. CloudCC provides SaaS and PaaS so that you can find out a CRM solution we can do for you.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [CloudCC](https://www.g2.com/sellers/cloudcc)
- **HQ Location:** Pleasanton, US
- **LinkedIn® Page:** https://www.linkedin.com/company/cloudbb/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Enterprise


### 9. [CM.com Mobile Marketing Cloud](https://www.g2.com/products/cm-com-mobile-marketing-cloud/reviews)
  CM.com's Mobile Marketing Cloud is the only omnichannel customer engagement solution that includes all mobile messaging channels like SMS and WhatsApp. This empowers marketers to create superior experiences that increase engagement and conversion.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [CM.com](https://www.g2.com/sellers/cm-com)
- **Year Founded:** 1999
- **HQ Location:** Breda, Noord-Brabant
- **Twitter:** @CMcom_ (1,703 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cmcom (767 employees on LinkedIn®)
- **Ownership:** AMS: CMCOM

**Reviewer Demographics:**
  - **Company Size:** 100% Enterprise


### 10. [ColdClicks](https://www.g2.com/products/coldclicks/reviews)
  ColdClicks is an add on tool that learns about your business to craft perfectly relevant email openers. Use your data and our Blueprint micro campaigns to focus the point of relevancy and generate your openers. Connect to your favorite email marketing or outreach tool and send away.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [ColdClicks](https://www.g2.com/sellers/coldclicks)
- **Year Founded:** 2023
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** https://www.linkedin.com/company/coldclicks (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 11. [Confirm Inbox](https://www.g2.com/products/confirm-inbox/reviews)
  Confirm Inbox is a Fully Integrated, Fast and Accurate Email Validator. Successful email deliverability is critical, and sending only to pre-validate emails addresses is vital to maintaining a strong sender reputation. Confirm Inbox provides Bulk Email Validation and effective email marketing tools that provides: Bulk Email List Validation via CSV Export Cleaned List to your Marketing Platform via API Run Mail Marketing Campaigns via SMTP API Real-Time API Validation Compatible with all your favorite SMTP Providers API Full integration and support for most popular SMTP API. Bring your own API keys for these API providers and start sending mails via our Email Campaign Drag-and Drop Builder (coming soon). Amazon SES Send Grid SendinBlue SMTP Integration All with No Commitment, Usage Based Pricing, so you only pay for what you use.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [SaaSy Brands](https://www.g2.com/sellers/saasy-brands)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/saasybrands/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


#### Pros & Cons

**Pros:**

- Ease of Use (1 reviews)
- Easy Navigation (1 reviews)

**Cons:**

- Limited Features (1 reviews)

### 12. [CO-SENDER](https://www.g2.com/products/co-sender/reviews)
  CO-SENDER is an Email, SMS and Social marketing platform to send messages worldwide, track results and manage subscriber data in a single place.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Co Sender](https://www.g2.com/sellers/co-sender)
- **Year Founded:** 2016
- **HQ Location:** Los Angeles, US
- **LinkedIn® Page:** https://www.linkedin.com/company/co-sender (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Enterprise


### 13. [DailyMails](https://www.g2.com/products/dailymails/reviews)
  Dailymail's features and integrations give you the power to create beautiful marketing emails, automated messages, and targeted ad campaigns


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [DailyMails](https://www.g2.com/sellers/dailymails)
- **Year Founded:** 2020
- **HQ Location:** Ghaziabad, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/dailymailss/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 14. [DeliverymanAI](https://www.g2.com/products/deliverymanai/reviews)
  Deliveryman.ai is an all-in-one cold email platform that builds & manages your entire sending infrastructure for maximum deliverability. Instead of juggling multiple domains, inboxes, & warm-up tools, you simply connect a root domain & Deliveryman automatically creates subdomains, sets up mailboxes, warms them up gradually, & rotates sending across them to avoid spam filters. With built-in smart throttling, inbox health monitoring, blacklist checks, & spam score analysis, it ensures your emails consistently reach the inbox. You can scale safely from a few hundred to thousands of emails per day, personalize at scale, track performance in real time, & run campaigns all without any technical hassle.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [DeliverymanAI](https://www.g2.com/sellers/deliverymanai)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/deliveryman-ai/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 15. [DreamCampaigns](https://www.g2.com/products/dreamcampaigns/reviews)
  DreamCampaigns all-in-one email & SMS marketing tools enable you to send super personalized, optimized, responsive & beautiful emails & text campaigns in just a few clicks. Trigger personalized emails & SMS based on customer actions and send automated follow-ups. Respond to customer behavior and boost calls to action with messages directly on your site. Grow your business with features like unlimited previews, email Deliverability Score, automated segmentation and marketing automation.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [DreamCampaigns](https://www.g2.com/sellers/dreamcampaigns)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 16. [Easymailing](https://www.g2.com/products/easymailing/reviews)
  Easymailing is a simple and affordable email marketing platform built for small businesses, creators, and local teams. It helps you create, send, and track professional email campaigns without complexity, long onboarding, or enterprise-level costs. Easymailing stands out for: 🎨 An intuitive, well-designed interface that makes email marketing easy from day one — no technical skills required. 🤖 AI-assisted content and templates to help you write emails and create campaigns faster. 🛒 Native integrations with WooCommerce and Shopify, ideal for small online stores and eCommerce projects. 📬 Strong deliverability and anti-spam controls, including monitoring against spam and abusive practices. 🔐 Automatic email authentication (SPF, DKIM, DMARC) to improve inbox placement without manual setup. 🇪🇺 GDPR-conscious by design, helping European businesses send campaigns with confidence and peace of mind. 🤝 Human, high-quality customer support, with fast responses from real people via multiple channels. 🆓 Free forever plan, so you can get started with no credit card required. Easymailing is ideal for teams that value simplicity, usability, clean design, and personal support over bloated enterprise tools.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Victor M. Rodriguez](https://www.g2.com/sellers/victor-m-rodriguez)
- **Year Founded:** 2020
- **HQ Location:** Alcobendas, ES
- **LinkedIn® Page:** https://www.linkedin.com/company/easymailing (5 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 17. [eConnect Email](https://www.g2.com/products/econnect-email/reviews)
  eConnect Email is a powerful email application allowing businesses to build, send and track email campaigns. eConnect Email is simply, email done better.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [eConnect Email](https://www.g2.com/sellers/econnect-email)
- **Year Founded:** 2003
- **HQ Location:** Austin, US
- **Twitter:** @eConnectEmail (1,561 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/econnect-email (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 18. [Ectema](https://www.g2.com/products/ectema/reviews)
  Design emails, create landing pages, automate campaigns, monitor performance—no charges.


  **Average Rating:** 3.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Ectema](https://www.g2.com/sellers/ectema)
- **Year Founded:** 2024
- **LinkedIn® Page:** https://www.linkedin.com/company/ectema/about/ (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 19. [Emailchef](https://www.g2.com/products/emailchef/reviews)
  Emailchef is an email marketing platform that helps businesses create, automate, and optimize professional campaigns using an intuitive editor, smart automation flows, and detailed analytics—saving time and improving results.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Emailchef](https://www.g2.com/sellers/emailchef)
- **Year Founded:** 2016
- **HQ Location:** Milan, IT
- **LinkedIn® Page:** https://www.linkedin.com/company/emailchef/ (9 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 200% Mid-Market


### 20. [Emailyard](https://www.g2.com/products/emailyard/reviews)
  Email marketing for growing business. It is cheaper than all the email marketing software out there.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Emailyard](https://www.g2.com/sellers/emailyard)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 21. [Emotsy](https://www.g2.com/products/arturs-bernovskis-emotsy/reviews)
  Emotsy, your ally in email marketing, seamlessly combines automation and emotion to create heartfelt connections with every message. Elevate engagement, foster loyalty, and achieve impactful results with our easy-to-use platform. Revolutionize your email marketing campaigns like never before with Emotsy! Sign up now.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 1


**Seller Details:**

- **Seller:** [Emotsy](https://www.g2.com/sellers/emotsy)
- **Year Founded:** 2023
- **HQ Location:** Riga, LV
- **LinkedIn® Page:** https://www.linkedin.com/company/emotsy/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 22. [Emotsy](https://www.g2.com/products/emotsy/reviews)
  Emotsy is an innovative AI-based template and content communication platform in e-mail marketing channels. Emotsy's email marketing solutions are aligned with the principles of Society 5.0, focusing on personalization, cost-effectiveness, ROI, and ethical practices. Our mission is to foster respectful, engaging, and content-enriching communication with clients. By leveraging the power of Artificial Intelligence, we aim to transform the traditional email marketing approach, making it more targeted, personalized, and effective.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Emotsy](https://www.g2.com/sellers/emotsy)
- **Year Founded:** 2023
- **HQ Location:** Riga, LV
- **LinkedIn® Page:** https://www.linkedin.com/company/emotsy/ (3 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 23. [EMY](https://www.g2.com/products/emy/reviews)
  Create smartly automated email sequences to maximize your outreach deliverability & replies! EMY is a powerful tool that easily scales your cold email campaigns with high-performing emails and the latest AI technology.


  **Average Rating:** 5.0/5.0
  **Total Reviews:** 1

**User Satisfaction Scores:**

- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [EMY](https://www.g2.com/sellers/emy)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Small-Business


### 24. [Enabler](https://www.g2.com/products/enabler/reviews)
  Supercharge your B2B & B2C comms with email marketing software built by an award-winning email agency. Enabler provides your business with enterprise software, email template design & campaign management services. Our email platform provides your business with a comprehensive GDPR-compliant email marketing solution that enables you to drive effective customer retention and track the delivery of strong ROI via engagement and revenue. Enabler features intelligent email marketing functionality, including A/B testing, marketing automation, customer segmentation, lead scoring, link tracking and revenue tracking. Our email software and marketing services are used by leading brands and insurers, including Ralph Lauren, Hiscox, RSA Insurance, Vitality Health and Sainsbury's, and our email experts design, deliver and manage the email marketing campaign for these renowned brands. Whether you need sophisticated email software, email strategy or template design, use Enabler.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2

**User Satisfaction Scores:**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)


**Seller Details:**

- **Seller:** [Pancentric Digital](https://www.g2.com/sellers/pancentric-digital)
- **Year Founded:** 2003
- **HQ Location:** London, England
- **Twitter:** @pancentric (2,225 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/130315/ (24 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 100% Mid-Market


### 25. [Envoie](https://www.g2.com/products/envoie/reviews)
  Envoie.email is an email marketing platform to create interactive emails that encourage users to take action within their inbox. Create, schedule, and send automated interactive emails or email sequences for getting customer feedback, booking appointments, onboarding, lead nurturing, outreach or re-engagement. Email features include interactive elements like checkout buttons, quizzes, star-ratings, webinar forms, calendars, etc. AMP emails are responsive to various browsers, email clients, and mobile devices, allowing marketers to increase visibility and email delivery. Manage email lists with customer segmentation. View campaign analytics and engagement rates in the dashboard. Integrate with Zapier, Webhooks, and other ESPs.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 3

**User Satisfaction Scores:**

- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)


**Seller Details:**

- **Seller:** [Envoie Email](https://www.g2.com/sellers/envoie-email)
- **HQ Location:** Lutz, US
- **LinkedIn® Page:** https://www.linkedin.com/company/envoie-email/about/ (2 employees on LinkedIn®)

**Reviewer Demographics:**
  - **Company Size:** 75% Small-Business, 25% Mid-Market




## Parent Category

[Marketing Software](https://www.g2.com/categories/marketing)



## Related Categories

- [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability)
- [Email Template Builder Software](https://www.g2.com/categories/email-template-builder)
- [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)



---

## Buyer Guide

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026