Best Account Data Management Software - Page 2

Julie Jung
JJ
Researched and written by Julie Jung

Account Data Management software manages prospect data throughout the account-based marketing (ABM) process so that both sales and marketing teams have continuous awareness of target accounts. In order to maximize an ABM strategy, salespeople need to know where in the pipeline a prospect is and the probability that a prospect will become a customer. Account Data Management systems serve to document and communicate all relevant account information between the sales and marketing teams. This software is deployed in marketing and sales departments to maximize the efficiency of marketing efforts and facilitate communication between the two organizations.

Account Data Management software is commonly implemented with other ABM software such as marketing account intelligence, account-based advertising, or buyer intent data tools. Some systems have broader functionality that applies to the other ABM categories. Many Account Data Management tools integrate with CRM systems and marketing automation software so that an ABM strategy can work smoothly with other sales and marketing initiatives.

To qualify for inclusion in the Account Data Management category, a product must:

Store account data on a level more granular level than contact information, for example: account industry or account segment
Integrate with tools that find target data from external sources or have the capability to do so itself
Facilitate sales and marketing communication relating to accounts within the system
Track accounts in the system by displaying metrics relating to the ABM process
Show More
Show Less

Best Account Data Management Software At A Glance

Leader:
HubSpot Marketing Hub
HubSpot Marketing Hub
Highest Performer:
Salestarget.ai
Salestarget.ai
Easiest to Use:
Instantly
Instantly
Top Trending:
Instantly
Instantly
Best Free Software:
HubSpot Marketing Hub
HubSpot Marketing Hub
Show More
Show Less

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

  • Segment
  • Rating
  • Language
  • Pricing
  • Features
No filters applied
  • Segment
  • Rating
  • Language
  • Pricing
  • Features
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All
75 Listings in Account Data Management Available
  • Sort By:
    G2 Score

Adobe Marketo Engage

(3,118)4.1 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Adobe Marketo Engage
OverviewPros and Cons
Product Description

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attrac

Users: Marketing Manager, Marketing Operations Manager · Industries: Computer Software, Marketing and Advertising · Market Segment: 54% Mid-Market, 25% Enterprise
User Sentiment

Users like the platform's automation capabilities, personalization features, and its ability to integrate with other systems, improving workflow efficiency and providing deep insights. Reviewers mentioned that the platform has a steep learning curve for new users, the user interface can feel outdated and complex, and the initial setup can be challenging.

Pros and ConsUser Satisfaction
ProsEase of Use, Automation, Features, Integrations, Marketing Automation
ConsLearning Curve, Steep Learning Curve, Not Intuitive, Complexity, Expensive
User SatisfactionSeller Details
Adobe Marketo Engage features and usability ratings that predict user satisfaction
7.7
Has the product been a good partner in doing business?
Average: 9.4
8.4
Lead Analysis
Average: 8.5
8.1
Prioritized Accounts
Average: 8.6
8.4
Segmentation
Average: 8.6
Seller Details
Year Founded
1982
HQ Location
San Jose, CA
Company Website
https://adobe.com
Twitter
@Adobe
LinkedIn® Page
https://www.linkedin.com/company/1480/
Ownership
NASDAQ:ADBE
Phone
+1 (888) 649-2990

Integrate

(106)4.1 out of 5
View top Consulting Services for Integrate
OverviewPros and Cons
Product Description

Integrate is the B2B pipeline integrity platform between your demand sources and MAP/CRM, acting as a single control layer for every marketing lead. It standardizes and governs data across channels so

Industries: Computer Software, Marketing and Advertising · Market Segment: 54% Enterprise, 37% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Integrations, Campaigns, Customer Support, Accurate Data
ConsRequired Knowledge, Time-Consumption, Data Management, Functionality Limitations, Learning Curve
User SatisfactionSeller Details
Integrate features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.4
8.4
Lead Analysis
Average: 8.5
8.3
Prioritized Accounts
Average: 8.6
8.9
Segmentation
Average: 8.6
Seller Details
Year Founded
2010
HQ Location
Phoenix, US
Company Website
https://www.integrate.com/
LinkedIn® Page
https://www.linkedin.com/company/integrate-/
G2 Advertising
Sponsored
G2 Advertising
Get 2x conversion than Google Ads with G2 Advertising!
G2 Advertising places your product in premium positions on high-traffic pages and on targeted competitor pages to reach buyers at key comparison moments.
Learn More

AdRoll ABM (Formerly RollWorks)

(609)4.3 out of 5
14th Easiest To Use in Account Data Management software
View top Consulting Services for AdRoll ABM (Formerly RollWorks)
OverviewPros and Cons
Product Description

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 56% Mid-Market, 28% Small-Business
User Sentiment

Reviewers appreciate the platform's ability to target specific accounts, its integration with CRM systems, and the support provided by the AdRoll team. Users reported a steep learning curve, issues with the user interface, and limitations in reporting and targeting options.

Pros and ConsUser Satisfaction
ProsEase of Use, Audience Targeting, Targeting, Intent Data, Customer Support
ConsLearning Curve, Missing Features, Limited Features, Campaign Issues, Targeting Limitations
User SatisfactionSeller Details
AdRoll ABM (Formerly RollWorks) features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.4
7.8
Lead Analysis
Average: 8.5
8.3
Prioritized Accounts
Average: 8.6
8.3
Segmentation
Average: 8.6
Seller Details
Year Founded
2018
HQ Location
San Francisco, California
Company Website
https://www.nextroll.com/
Twitter
@NextRoll_Inc
LinkedIn® Page
https://www.linkedin.com/company/adroll/people/

Propensity

(30)4.8 out of 5
Free trial available
OverviewPros and Cons
Product Description

Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams

Industries: Information Technology and Services, Marketing and Advertising · Market Segment: 60% Small-Business, 33% Mid-Market
Pros and ConsUser Satisfaction
ProsIntent Data, Customer Support, Ease of Use, Helpful, Audience Targeting
ConsLearning Curve, Bug Issues, Software Bugs, Technical Issues, Poor Design
User SatisfactionSeller Details
Propensity features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.4
8.7
Lead Analysis
Average: 8.5
8.7
Prioritized Accounts
Average: 8.6
9.0
Segmentation
Average: 8.6
Seller Details
Year Founded
2017
HQ Location
Exeter, New Hampshire
Company Website
https://www.propensity.com/
Twitter
@propensitytech
LinkedIn® Page
https://www.linkedin.com/company/1434043

LeanData

(1,005)4.6 out of 5
Entry Level Price:Contact Us
9th Easiest To Use in Account Data Management software
View top Consulting Services for LeanData
OverviewPros and Cons
Product Description

LeanData simplifies and accelerates how B2B companies align go-to-market execution to the buyer journey. Powered by no-code automation, LeanData GTM Orchestration connects every play, process, and

Users: Marketing Operations Manager, Salesforce Administrator · Industries: Computer Software, Information Technology and Services · Market Segment: 71% Mid-Market, 21% Enterprise
Pros and ConsUser Satisfaction
ProsEase of Use, Routing Efficiency, Flexibility, Lead Generation, Customer Support
ConsLearning Curve, Limitations, Complexity, Steep Learning Curve, Missing Features
User SatisfactionSeller Details
LeanData features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.4
8.3
Lead Analysis
Average: 8.5
7.9
Prioritized Accounts
Average: 8.6
8.4
Segmentation
Average: 8.6
Seller Details
Year Founded
2012
HQ Location
Santa Clara, CA
Company Website
https://leandata.com
Twitter
@LeanData
LinkedIn® Page
https://www.linkedin.com/company/2627327/

Metadata.io

(299)4.6 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Metadata.io
OverviewPros and Cons
Product Description

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader De

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 67% Mid-Market, 20% Small-Business
Pros and ConsUser Satisfaction
ProsAutomation, Efficiency, Ease of Use, Time-saving, Audience Targeting
ConsCampaign Management, Complexity, Expensive, Inadequate Reporting, Learning Difficulty
User SatisfactionSeller Details
Metadata.io features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.6
Lead Analysis
Average: 8.5
8.9
Prioritized Accounts
Average: 8.6
9.1
Segmentation
Average: 8.6
Seller Details
Year Founded
2015
HQ Location
Broomfield, Colorado
Company Website
https://www.metadata.io
Twitter
@metadataio
LinkedIn® Page
https://www.linkedin.com/company/6391875/

Foundry ABM

(204)4.2 out of 5
OverviewPros and Cons
Product Description

Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 64% Mid-Market, 19% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Integrations, Sales Efficiency, Analytics, Easy Integrations
ConsComplexity, Learning Curve, Difficult Learning, Not Intuitive, Poor Interface Design
User SatisfactionSeller Details
Foundry ABM features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.4
8.4
Lead Analysis
Average: 8.5
8.6
Prioritized Accounts
Average: 8.6
8.6
Segmentation
Average: 8.6
Seller Details
Year Founded
1964
HQ Location
Needham Heights, Massachusetts, United States
Company Website
https://foundryco.com/
LinkedIn® Page
https://www.linkedin.com/company/foundryidg/

Factors.AI

(181)4.5 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Factors.AI
OverviewPros and Cons
Product Description

Factors.ai is an AI ABM co-worker built for B2B GTM teams. It helps teams identify high-intent accounts, understand how those accounts move across their website, CRM, ad platforms, and campaigns, and

Users: Founder · Industries: Computer Software, Information Technology and Services · Market Segment: 51% Mid-Market, 39% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Insights, Analytics, Customer Support, Intent Data
ConsLack of Information, Missing Features, Learning Curve, Steep Learning Curve, Not Intuitive
User SatisfactionSeller Details
Factors.AI features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.4
8.2
Lead Analysis
Average: 8.5
8.8
Prioritized Accounts
Average: 8.6
8.5
Segmentation
Average: 8.6
Seller Details
Year Founded
2020
HQ Location
Stamford, US
Company Website
https://www.factors.ai/
Twitter
@factorsai
LinkedIn® Page
https://www.linkedin.com/company/factors-ai/

CUFinder

(988)4.8 out of 5
Entry Level Price:Free
OverviewPros and Cons
Product Description

CUFinder is an innovative all-in-one platform designed to supercharge your sales efforts across B2B and local businesses. Powered by cutting-edge AI, it combines lead generation and real-time data enr

Users: Sales person, Marketing · Industries: Information Services, Marketing and Advertising · Market Segment: 70% Mid-Market, 29% Small-Business
User Sentiment

Users like the high data accuracy, meaningful connections, quick data transfer to CRM, and the range of bulk services including email to LinkedIn converter, domain finder, logo to IP converter, email finder and verifier. Reviewers noted that CUFinder sometimes provides outdated data, has a user interface that could be improved, and the list of buyers it provided for certain regions seems to not be as complete as for others.

Pros and ConsUser Satisfaction
ProsAccuracy, Data Accuracy, Accurate Data, Accuracy of Information, Lead Generation
ConsLimited Features, Email Integration, Cluttered Layout, Complexity, Data Inaccuracy
User SatisfactionSeller Details
CUFinder features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.4
9.3
Lead Analysis
Average: 8.5
9.3
Prioritized Accounts
Average: 8.6
9.3
Segmentation
Average: 8.6
Seller Details
Year Founded
2020
HQ Location
Hamburg, Hamburg
Company Website
https://cufinder.io/
Twitter
@cu_finder
LinkedIn® Page
https://www.linkedin.com/company/cufinder/

CloudLead

(41)4.7 out of 5
13th Easiest To Use in Account Data Management software
OverviewPros and Cons
Product Description

CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, updat

Industries: Marketing and Advertising, Computer Software · Market Segment: 68% Small-Business, 22% Mid-Market
Pros and ConsUser Satisfaction
ProsEase of Use, Time-saving
User SatisfactionSeller Details
CloudLead features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.4
8.7
Lead Analysis
Average: 8.5
6.7
Prioritized Accounts
Average: 8.6
8.9
Segmentation
Average: 8.6
Seller Details
Year Founded
2015
HQ Location
San Mateo, California
Company Website
https://www.cloudlead.co
Twitter
@CloudLeadCo
LinkedIn® Page
https://www.linkedin.com/company/9310106/

D&B Rev.Up ABX

(108)4.4 out of 5
OverviewPros and Cons
Product Description

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you ge

Industries: Information Technology and Services, Computer Software · Market Segment: 41% Mid-Market, 32% Small-Business
Pros and ConsUser Satisfaction
ProsAnalytics, Audience Targeting, Data Accuracy, Insights, Targeting
ConsSlow Performance, Integration Issues, Learning Curve, Poor Customer Support, Automation Difficulty
User SatisfactionSeller Details
D&B Rev.Up ABX features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.4
8.9
Lead Analysis
Average: 8.5
8.8
Prioritized Accounts
Average: 8.6
8.6
Segmentation
Average: 8.6
Seller Details
HQ Location
Short Hills, NJ
Company Website
https://www.dnb.com
Twitter
@DunBradstreet
LinkedIn® Page
https://www.linkedin.com/company/2385/
Ownership
NYSE: DNB

Influ2

(156)4.6 out of 5
Entry Level Price:Contact Us
View top Consulting Services for Influ2
OverviewPros and Cons
Product Description

People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the mess

Users: Digital Marketing Manager, Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 64% Mid-Market, 18% Enterprise
Pros and ConsUser Satisfaction
ProsCustomer Support, Targeting, Audience Targeting, Ease of Use, Engagement
ConsAd Issues, Limited Reporting, Ad Management Issues, Complex Setup, Ad Management
User SatisfactionSeller Details
Influ2 features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.4
9.0
Lead Analysis
Average: 8.5
9.1
Prioritized Accounts
Average: 8.6
8.5
Segmentation
Average: 8.6
Seller Details
Year Founded
2017
HQ Location
Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA
Company Website
https://www.influ2.com/
Twitter
@influ2_on
LinkedIn® Page
https://www.linkedin.com/company/18119989/

Warmly

(218)4.6 out of 5
Entry Level Price:Starting at $15,000.00
OverviewPros and Cons
Product Description

Warmly is an AI-native revenue platform built for B2B companies. Headquartered in San Francisco, Warmly deploys two AI agents that run your entire go-to-market motion - the TAM Agent for outbound and

Users: Founder, CEO · Industries: Computer Software, Information Technology and Services · Market Segment: 83% Small-Business, 16% Mid-Market
Pros and ConsUser Satisfaction
ProsLead Generation, Helpful, Ease of Use, Easy Setup, Integrations
ConsBug Issues, Data Inaccuracy, Integration Issues, Software Bugs, Expensive
User SatisfactionSeller Details
Warmly features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.4
9.1
Lead Analysis
Average: 8.5
8.5
Prioritized Accounts
Average: 8.6
8.6
Segmentation
Average: 8.6
Seller Details
Year Founded
2020
HQ Location
San Francisco, CA
Company Website
https://warmly.ai
Twitter
@warmlyai
LinkedIn® Page
https://www.linkedin.com/company/warmly-ai/

Insycle

(192)4.7 out of 5
Entry Level Price:Starting at $1.00
OverviewPros and Cons
Product Description

Insycle is a powerful and intuitive solution that keeps your CRM data clean, accurate, and organized. Insycle integrates with HubSpot, Salesforce, Pipedrive, and more, giving users the power to ac

Users: Marketing Manager · Industries: Computer Software, Information Technology and Services · Market Segment: 49% Mid-Market, 43% Small-Business
Pros and ConsUser Satisfaction
ProsEase of Use, Data Accuracy, Duplicate Management, HubSpot Integration, Customer Support
ConsLearning Curve, Not User-Friendly, Expensive, Limitations, Not Intuitive
User SatisfactionSeller Details
Insycle features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.4
5.3
Lead Analysis
Average: 8.5
4.8
Prioritized Accounts
Average: 8.6
5.4
Segmentation
Average: 8.6
Seller Details
Year Founded
2016
HQ Location
New York
Company Website
https://www.insycle.com/
Twitter
@insycle
LinkedIn® Page
https://www.linkedin.com/company/10940435/

Openprise

(64)4.9 out of 5
OverviewPros and Cons
Product Description

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive

Industries: Computer Software, Information Technology and Services · Market Segment: 59% Enterprise, 34% Mid-Market
Pros and ConsUser Satisfaction
ProsBooking Efficiency, Data Management, Data Quality, Flexibility, Lead Generation
ConsPoor Navigation
User SatisfactionSeller Details
Openprise features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.4
9.6
Lead Analysis
Average: 8.5
0.0
No information available
9.1
Segmentation
Average: 8.6
Seller Details
Year Founded
2014
HQ Location
San Mateo, CA
Company Website
https://www.openprisetech.com
Twitter
@OpenpriseTech
LinkedIn® Page
https://www.linkedin.com/company/3526047/
Filters
Filter
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All
  • Segment
Clear Filter
More Filters
Market Segments
All Segments
Small Business
Mid Market
Enterprise
Avg. Customer Review
Language
Pricing
Features
Sort by
Clear All
75 Listings in Account Data Management Available
  • Sort By:
    G2 Score

Recommended For You

monday Work Management
ClickUp
Paycom
Paylocity
Wrike