Metadata.io Pricing

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Name	Price	Features
Growth	Starting at $3,950 / monthup to $25k / month in ad spend; unlimited users	Includes Facebook and LinkedIn as channels, plus integrations to Salesforce, marketing automation platforms like Marketo, Hubspot, Pardot & Eloqua, and intent data providers like G2 and Bombora. Targeting options include demographic, firmographic and technographic criteria, retargeting, IP-based, cookie-based, account-based and contact-based.
Scale	Starting at $5,650 / month up to $40k / month in ad spend; unlimited users	Includes Facebook, LinkedIn, programmatic display and Quora as channels, plus integrations to Salesforce, marketing automation platforms like Marketo, Hubspot, Pardot & Eloqua, intent data providers like G2 and Bombora, and Drift. Targeting options include demographic, firmographic and technographic criteria, retargeting, IP-based, cookie-based, account-based and contact-based.

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Metadata.io pricing & plans

Pricing information for Metadata.io is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Metadata.io must be conducted with the seller.

Pricing information was last updated on December 11, 2020

Metadata.io Pricing-Related Review

UF

User in Financial Services

Small-Business(50 or fewer emp.)

Validated Reviewer

Review source: Invitation from G2

Aug 24, 2018

"good service type in industry, ""Finally a way to break through the noise""

What do you like best?

its a great platform. I have been running social and display ads for several years now and I have always hoped for a platform like Metadata. Instead of having to switch from platforms to platforms, import and export data, and having dozens of dashboards, Metadata aggregates all the assets and data into one central location. You can easily connect your marketing automation and CRM to push leads and to optimize campaigns based on your actual ROI from Salesforce. You can use the same assets and audiences for FB and LinkedIn without having to re-create everything multiple times. If you are doing ABM, you can target your account list with ease while tracking results.The ability to quickly create a target segment of users and automatically launch campaigns against those segments, all from a single platform. The process is very streamlined and convenient to manage altogether. Review collected by and hosted on G2.com.

What do you dislike?

There is nothing to dislike it. Nothing from the current platform. I have a few features on my wish list that the team from Metadata is already working on.It would be great to have an even larger pool of targets to market against. Metadata has put together a comprehensive list of companies/users, but it can always be expanded!The reporting capabilities and flexibility of the platform could be improved. The only missing piece is the ability to see reach, impressions, and clicks associated with target companies and campaigns. In terms of flexibility, the ability to update campaigns on the fly and manage UTM and converted lead enrichment rules could be improved. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

you can go for it,If you are running campaigns on Facebook and LinkedIn, or if you are implementing an ABM strategy, take a serious look at Metadata and ask for a demo. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

There are two main areas Metadata.io solves for us. The ability to quickly identify prospect targets and then create campaigns to target these prospects. The integration with Salesforce and segmentation creation is very powerful at building new target segment, which Metadata then matches against their pool of targets to identify prospects. Next, it is very useful to be able to directly launch our LinkedIn & Facebook campaigns against these lists, managing that completely on the platform. Metadata makes the entire end-to-end process very efficient and effective for us.Running ABM ads at scale on social and display while optimizing campaigns based on Salesforce data. Review collected by and hosted on G2.com.

Helpful?

CH

Ciara H

Marketing Director (EMEA)

Mid-Market(51-1000 emp.)

Validated Reviewer

Review source: Organic

Jun 19, 2020

"Best Tool on the Market, Reporting needs to be improve (Spend Levels by country)"

What do you like best?

Amazing reporting, best tool I have seen in the market, audience targeting is best I have seen to date. Also on A/B testing I have seen anything like. Customer Success is so excellent and has ideas and ways we can improve Review collected by and hosted on G2.com.

What do you dislike?

really need to improve reporting by country so I can see my spend levels and ensure I am not overspend. Today this is hard for me to manage Review collected by and hosted on G2.com.