Influ2 Reviews & Product Details

I love Influ2. With inboxes as crowded as they are, being able to cut through the noise and get in front of prospects feels priceless, and Influ2 helps me do exactly that. Its personalised targeting and advertising make it much easier to reach the right people at the right time, without wasting effort on the wrong audience. Review collected by and hosted on G2.com.

There’s really nothing I don’t like. The main thing to be mindful of is that, in my experience, the more personalised the ad is, the better the engagement tends to be—but that same personalisation can create scaling challenges. When you consider how many image size formats are required, along with all the different variants, it can quickly add up. In the future, I’d like to see Influ2 offer an AI image generator so you can upload one ad and have it produce the other scaled variants. Review collected by and hosted on G2.com.

Influ2 allows us to target ads directly to the specific contacts we want to reach, rather than relying on platforms that are more generalized by company or keywords. We also love being able to see exactly who is viewing our ads—and, even better, who is clicking on them. Review collected by and hosted on G2.com.

Overall, the platform works as expected and as it was sold to us, and it has been driving engagement. The only downside is that when we want to make changes to who is being served ads in the middle of the month, we usually have to wait until the next monthly cycle begins. Review collected by and hosted on G2.com.

Clear visibility into account engagement, including actual contact names and titles. The ability to serve ads to specific, named individuals within target accounts. Actionable Sales Signals through real-time alerts, with visibility into who viewed or clicked on ads. Performance vs ROI is absolute bang for the buck. Yuliya supports us as and when needed with immediate basis. AI/Intelligence and be further improved. Review collected by and hosted on G2.com.

The dashboards often lack the level of detail and granularity we need, especially when trying to break down specific engagements and analyze performance metrics at a truly microscopic level. On top of that, the user experience can be challenging at times. Setting up cohorts, configuring more complex or highly detailed buyer journeys, and navigating the ad management interface aren’t always intuitive, so there’s definitely a learning curve. The predictive AI and intent intelligence also feel like areas that could be developed further to deliver stronger, more proactive insights. Review collected by and hosted on G2.com.

What I like most about Influ2 is its ability to bring precision to account-based marketing through person-level targeting. It lets us reach specific decision-makers and buying committee members within our target accounts, rather than relying solely on broad account-level advertising.

By delivering targeted ads to relevant stakeholders, building awareness across key accounts, and understanding individual engagement, we can make our ABM campaigns more focused and measurable. It also provides better visibility into how target audiences interact with our campaigns, helping us identify engagement opportunities and improve campaign effectiveness.

Overall, Influ2 adds value by making our account-based advertising more targeted, relevant, and aligned with our demand generation objectives. Review collected by and hosted on G2.com.

One area for improvement is channel-level performance visibility and reporting. Because Influ2 runs campaigns across multiple channels, including LinkedIn, Facebook, and Instagram, more granular insights into individual channel performance would be helpful. Currently, it can be difficult to understand how each channel is performing independently and which channels are driving the most engagement and value. More detailed channel-wise reporting, including impressions, clicks, engagement, and conversions, would help us evaluate channel effectiveness, optimize budget allocation, and make better campaign decisions. Review collected by and hosted on G2.com.

What I like most about Influ2 is the level of visibility it gives me into who is actually engaging with our ABM ad campaigns. Rather than reporting on anonymous clicks and impressions, I can view detailed, contact-level data on the specific people interacting with our ads. That makes it much easier to demonstrate what’s working and to share actionable insights with our sales team.

We also use it extensively to promote events for our field marketing team, and it’s been especially valuable in that context. We’ve seen a clear lift in engagement, and being able to connect ad activity to specific contacts and booth visitors helps us measure the impact of our event promotion in a way we couldn’t previously. Review collected by and hosted on G2.com.

We’ve been having issues receiving data for contacts who are no longer at the company. Review collected by and hosted on G2.com.

The ability to reach specific contacts and see exactly how they engage with our ads. That contact-level visibility gives us intent signals our teams can actually act on. The partnership has been just as valuable as the platform. Our CSM, Maria, has taken a true white-glove approach. She made the initial setup easy and has been extremely helpful in getting us to understand and use our data. Review collected by and hosted on G2.com.

There isn't much to dislike. The platform does what we need and any questions have been resolved quickly with support from our CSM. Review collected by and hosted on G2.com.

I really value the customer service they provide. I meet regularly with my CSM to review performance, discuss what’s working, and identify ways to get even more value from the platform. Review collected by and hosted on G2.com.

I wish the reporting were more customizable, so I could create my own reports and notifications. Right now, I feel like I have to rely on Influ2’s team for custom reports and notification setup. Review collected by and hosted on G2.com.

It's an easy to use platform and experience with a lot of integration options. I like that contact level targeting as that's something that is generally hard to do with typical impression based advertising, so this helps our performance and understanding of exactly who in our accounts is seeing and engaging with the Ads. Review collected by and hosted on G2.com.

It's difficult to understand what platform your Ads are being shown on, what the mix is between Facebook and LinkedIn vs display. Review collected by and hosted on G2.com.

The level of granularity where I can see a contact's engagement with our advertising campaign (viewed ads, clicked). It provides us a deeper layer of insight into the account, specifically for ABM programs. Review collected by and hosted on G2.com.

Discover new accounts. Influ2 works from contact lists synced from your CRM. If a company outside your database starts researching your category, Influ2 cannot surface it. Broad ABM orchestration. Orchestration across the full buying journey, from anonymous research to active opportunity, while Influ2 focuses on precision within an audience you already have. Review collected by and hosted on G2.com.

Product-wise, it provides clear visibility into account engagement and behaviors, including actual contact names and titles.

My favorite part of Influ2 is my account rep. So friendly, accessible, and been a phenomenal partner in being a sounding board and implementing best practices. Shout out to Susannah C. as she has been a backbone partner in helping us shape our efforts. Thank you! Review collected by and hosted on G2.com.

I’d really like more flexibility to build my own custom dashboards without having to go through my account rep. Review collected by and hosted on G2.com.