Influ2 Reviews & Product Details

Influ2 Overview

What is Influ2?

Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board. With Influ2, every user’s engagement is identified. Having this information helps B2B marketers develop more thoughtful and engaging campaigns that result in a 4-7x increase in leads. Influ2 platform allows users to: - Build an audience - Upload personalized messages and visuals - Monitor all the interactions on both account and individual levels The behavioral scoring model identifies leads before they submit a lead form. Influ2 includes a person tracker, so marketers can see everyone who has interacted with their campaign by name, company, and other related data. The solution is compatible with Salesforce, HubSpot, Marketo, Creatio, Outreach, ActiveCampaign, and many other CRM and marketing automation platforms.

Influ2 Details
Website
Discussions
Influ2 Community
Languages Supported
English
Product Description

Influ2 is the first high-resolution ABM platform that boosts your sales development productivity with person-based advertising. Influ2 delivers ads to every decision-maker from your targeted accounts and tracks engagement of each person, who sees an ad or clicks on it.


Seller Details
Seller
Influ2
Company Website
Year Founded
2017
HQ Location
Sunnyvale, CA
Twitter
@influ2_on
182 Twitter followers
LinkedIn® Page
www.linkedin.com
37 employees on LinkedIn®
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Influ2 Reviews

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AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I like the ease of use of the tool. Being able to see success of our ads and campaigns itself is great too. You can easily see which of our creatives are low performing or best performing.

I really appreciate how Influ2 team is always willing to help me with my requests and needs.

They keep updating features that are really cool.

Slack real-time notifications are gold. Review collected by and hosted on G2.com.

What do you dislike?

Generating reports itself is not so user friendly. Good thing about it is that Influ2 team is available to assist you with it.

When I am setting campaigns, it is too much clicks to set banner ads. I'd appreciate it more simpler (drag&drop). Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Try it Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are running ABM campaigns. This is a great retargeting tool. We can see engagement with our ads.

Influ2 helps our sales team to better communicate with our potential customers. Review collected by and hosted on G2.com.

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PR manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

Simplicity. It is very easy to set up a campaign with this tool. We already had a list of accounts we wanted to show our ads to, we just expanded it to titles we wanted to target, then uploaded banners and installed the code. We've arranged everything in under one week, which is awesome. Review collected by and hosted on G2.com.

What do you dislike?

Missing reporting at the account level, there are just reports for each person actiivty and sometimes we need account level reporting for internal reporting. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

A must if you want to make your ABM effective Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to get on the radar of some of the bigger clients and we were looking for a way to get in front of them despite emails and LI. So, we tried personalized ads and it helped, we already in touch with some of the key accounts we were pursuing. We are looking in to some other ways we can harvest this tool now. Review collected by and hosted on G2.com.

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Digital Marketing Manager
Information Technology and Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from G2
What do you like best?

Very straight forward tool if you know who you want as your client. It was our first attempt at ABM campaign, so we don't have anything to compare it to, but we do like the results! In our first person-based ad campaign we were able to get in touch with agencies that were previously out of our reach. Also very good customer support. Review collected by and hosted on G2.com.

What do you dislike?

Would be good to see a benchmark of some sort across our industry in the dashboard. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It is a great tool if you need to reach bigger accounts. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are basically using it to promote our Agency plan pricing, since it requires more effort to close such accounts. However for our free and pro plan users we are not setting up campaigns with Influ2, the cost seems unjustified. Review collected by and hosted on G2.com.

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Internet Marketing Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Invitation from the seller
What do you like best?

Hot deals reporting - it is very easy to see which prospect is most likely to respond right now, Influ2 highlights those people, who have just clicked your ad and spent the most time on your landing page. It is a perfect way to identify buying intent signals. It helped our sales team to prioritise prospects. Review collected by and hosted on G2.com.

What do you dislike?

I would like to have more pre-set target lists to compose my audience from. Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It definitely was the right way to approach bigger accounts, we managed to sell more of our enterprise subscriptions. Review collected by and hosted on G2.com.

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PR Manager/Outreach
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best?

It is a fantastic found! We actually managed to get more calls booked for our sales team with very impressive accounts. Person-based ad turned out to be an amazing reinforcement to our account-based marketing tactics. Review collected by and hosted on G2.com.

What do you dislike?

We didn't realize that 1-year subscription would actually be a more cost-saving option and we did the quarter plan first, it would have been better to have that information stated more explicitly somewhere Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definately worth the investment! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It is a great help to our sales team. We can really see the difference. Thank you! Review collected by and hosted on G2.com.

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Product Marketing Manager
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

I liked how easy it was to measure our campaign effectiveness. The dashboard is very comprehansive and you can see data for every person, which makes it easy to tell who is interested in our product the most. Review collected by and hosted on G2.com.

What do you dislike?

Their pricing is on the high end, at least for our company. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Check your capacity before going after ABM Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We wanted to get more qualified leads for our enterprise account, which we did and we are currently working on closing them. However it does seem like we got more leads than we have a capacity to process right now, so we had to stop with the campaigns for a bit. Review collected by and hosted on G2.com.

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Digital/Online Marketing Manager
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

Definately person-based reporting! You could see who saw your ad, when they clicked on it, how much time they spent on your landing. This is really helpful when you are writing a follow up email. Review collected by and hosted on G2.com.

What do you dislike?

Things have been going very well for us, I just hope they can add templates for campaigns. We are planning on creating more campaigns. Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Definately give it a try if you are relying on your outbound sales! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Very helpful when you are doing outbound outreach! Review collected by and hosted on G2.com.

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PR Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best?

It is easy to use and to understand. It really lets you concentrate on clients by segments, rather than trying to approach an entire industry. It is a great approach to account-based marketing. Review collected by and hosted on G2.com.

What do you dislike?

The pricing is a little stiff if your target audience is small Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Effective for your account-based marketing! Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We managed to run two very successful campaigns, which helped us generate more leads and didn't require much training on how to use it Review collected by and hosted on G2.com.

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