Influ2 Reviews & Product Details

I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge the gap between marketing and sales by providing sales reps with clear visibility into who’s interacting with campaigns. This helps us manage our budget efficiently by targeting only the people involved in the deal and avoiding wasted impressions. The initial setup was very easy, thanks to Helen from their team who was extremely helpful. Review collected by and hosted on G2.com.

I find the reporting structure lacking and wish there were deeper attribution layers. Workflow automation could be improved as well. It requires strong CRM data and internal alignment to unlock its full value. Additional reporting customization and workflow automation could make it even stronger. Review collected by and hosted on G2.com.

I’ve been genuinely impressed with how seamless the Influ2 setup process was. It was almost shockingly easy — the platform’s intuitive design and user flow made every step feel natural. As someone who regularly builds campaigns across Meta, LinkedIn, Google Ads, and YouTube, I was blown away by how thoughtfully Influ2 anticipated every possible touchpoint along the way. The reporting metrics and daily wrap-ups have also been a huge value-add. It’s incredibly useful to see engagement through impressions, clicks, and site visits without digging around for data. And the sales enablement features are a game-changer. They give our client’s sales team clear visibility into when and how to engage, helping turn interest into real conversation. The integration with Salesforce and Marketo ties it all together: leads flow smoothly, data stays clean, and the handoff from marketing to sales actually feels coordinated. The positive feedback from both our internal team and our client reinforces that we made the right choice. Honestly, between the platform itself and the outstanding support from Helen and Susannah, I’ve already started recommending Influ2 to peers. It’s rare to find a tool that checks every box, but this one really does. Review collected by and hosted on G2.com.

One area I’d love to see more flexibility in is seat usage. Right now, the inability to allocate Influ2 seats across different clients creates inefficiency. For an agency environment, it would be far more cost-effective and scalable if seats could be shared or reassigned among clients with ABM programs at different stages. As it stands, we’re using fewer seats than anticipated, and the cost structure doesn’t fully align with our utilization. Greater adaptability here would make the platform even more valuable for teams like ours. Review collected by and hosted on G2.com.

Influ2 has completely elevated how we approach account-based marketing. The precision of its targeting capabilities is impressive — we’re now able to engage directly with the exact decision-makers that matter most to our business. The insights we’re getting from campaign performance are far deeper and more actionable than what we’ve seen with other platforms. Since implementing Influ2, our sales team has noticed stronger engagement and more meaningful conversations with prospects.

A big thanks to Helen, whose support during onboarding was exceptional. She guided us through each phase with clarity and care, ensuring everything ran smoothly from day one - a seamless, confidence-building experience. Review collected by and hosted on G2.com.

With Helen's guidance - nothing is to dislike! What could have been overwhelming due to the volume of data points available was seamless thanks to her taking the time to ensure we're comfortable with the software and equipped us to handle any questions our sales team might have further down the line. Now we're set up for daily success through thoughtful integration with existing technology (hubspot and slack) Review collected by and hosted on G2.com.

I really appreciate Influ2's ability to provide hyper-personalized data at a person level rather than just a company level, which is crucial for targeting our niche audience. This feature has allowed our sales team to engage more effectively with key decision makers, leading to improved quality of responses. The platform's integration with our CRM, HubSpot, is seamless, providing valuable insights into the pipeline impact and enhancing our campaign effectiveness. Setting up Influ2 was a breeze, thanks to the incredible support from their implementation team, particularly Helen, whose guidance was pivotal in setting us up for success. I'm impressed with how intuitive and easy the platform is to use, complemented by fantastic and easy-to-understand reporting data. This data-centric emphasis has empowered us to prove our impact on the company and pipeline during our QBR. The ability to add ads depending on the journey and cohort gives us a strategic advantage in targeting, and the engagement we have experienced so far has far exceeded expectations. Furthermore, the reporting data is clear and actionable, reinforcing the value of our investment in Influ2. Review collected by and hosted on G2.com.

Ad approval process is sometimes confusing, and there’s no easy way to benchmark ad performance against other platforms (LinkedIn, Google) in one view. Review collected by and hosted on G2.com.

Influ2 has given us the most detailed and precise level of targeting we’ve ever achieved. Being able to reach the exact people we want has been a huge step forward for our ABM efforts. The sales team is already seeing early traction and has been incredibly positive about the quality of engagement they’re getting.

A special shoutout to Helen, who made the rollout and onboarding process seamless. She walked us through every step, ensured we were set up for success, and made what could’ve been a complex transition feel easy. Review collected by and hosted on G2.com.

Nothing so far! The platform does exactly what it promises - person-based targeting with great visibility and support. Review collected by and hosted on G2.com.

Influ2 has become a key part of our ABM strategy due to its rare ability to deliver hyper-targeted, person-based advertising. Unlike most B2B platforms that operate at the account level, Influ2 allows us to reach specific decision-makers with personalized messaging, track individual engagement, and optimize based on real contact-level data. This precision targeting has consistently impressed clients, especially when demonstrating how it integrates with CRM and intent data to improve campaign efficiency and impact.

Beyond the technology, Influ2 stands out for its customer support. Working with Alexa, our Customer Success Manager, has been a seamless experience—she’s been instrumental in onboarding, campaign setup, and managing multiple accounts. Her proactive approach has significantly enhanced our ability to execute and scale high-performing campaigns quickly. For any team looking to elevate their ABM approach with advanced targeting and strong service, Influ2 is a standout partner. Review collected by and hosted on G2.com.

Because Influ2 targets individuals rather than accounts, the available audience size is inherently smaller. While this level of precision is ideal for targeted engagement, it can limit scale—particularly for high-volume campaigns or initiatives focused on broad brand awareness. Additionally, we've found it challenging to fully leverage Influ2 for smaller accounts that don’t have a sufficient volume of contacts to support effective targeting and performance at scale. Review collected by and hosted on G2.com.

The most helpful aspect of Influ2 would certainly be working with Alexa! She is always happy to help and is always able to find a solution to our questions. I love the contact level data that we are able to receive as well as the level of creative data that is presented to us. Additionally, the ease of integration with a new CRM to V2 was beautiful... Mapping Fields was simple and building cohorts was pretty easy too! Review collected by and hosted on G2.com.

The biggest downside would be a roadblock of our own that we are trying to figure out; our tech stack. We are still working on trying to figure out a process that best fits our needs. Review collected by and hosted on G2.com.

There’s a lot I appreciate about Influ2. One of the standout features is the simplified user journey in their Version 2, it makes navigating and managing campaigns much easier. I also love how well the notifications integrate with Microsoft Teams, and the email digests are super helpful for staying on top of campaign updates.

Uploading Excel files is quick and easy, and that’s a big plus when managing larger lists. Overall, Influ2 is a very well-designed platform that can work for organizations of any size.

Another key highlight is their Customer Success team. They are always supportive, responsive, and ready to help. This kind of service really makes a difference and sets them apart. Review collected by and hosted on G2.com.

There are a few areas that could be improved, but I believe Influ2 is actively working to enhance the experience. Here are my suggestions:

1. It would be great to receive separate notifications in different channels based on the cohort, that would make tracking more efficient.

2. Currently, if we want to add new journey flows to an existing (live) cohort, we need to create an entirely new journey and cohort. It would be much more flexible if we could simply add new flows to the existing setup.

3. When re-uploading an Excel file with updates, Influ2 renames the file (e.g., ABC - ABC (1)), which can be confusing. Ideally, it should overwrite or update the existing file without changing the name.

Despite these minor issues, I still consider Influ2 a top-tier platform and highly recommend it! Review collected by and hosted on G2.com.

Accurate person-level engagement tracking, quick set up and integration, easy to use reports. Great onboarding & support support (thanks, Helen!). Few months in we are still on track to see the outcomes due to long and complex sales cycle, but the initial results are impressive. Review collected by and hosted on G2.com.

Depending on the type of business, might require a very detailed mapping of the target accounts and sophisticated GTM strategy (not a downside of the product itself though).

Ad formats and channels are a bit limited, but still work well. Review collected by and hosted on G2.com.

Influ2 is fast fast-evolving tool with good reporting and in general, it is a great fit for our outbound efforts. What really stands out is the level of support you get - from the start, Helen made the onboarding and implementation smooth and efficient, helping us get to value quickly. Natalia from Customer Success has been very responsive and ready to jump in and help with ideas, optimizations, and reporting. Review collected by and hosted on G2.com.

Nothing major so far. The platform evolves quickly, and there are the occasional small UX quirks, but the team is open to feedback and continuously improving. Review collected by and hosted on G2.com.