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The Top 20 Easiest To Use Account Data Management Software

See the top Account Data Management Software products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

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9.4

Overall Usability Score

9.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.4

Ease of Use

Average: 9.0

9.6

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

95%

Mid Market

Enterprise

ZoomInfo Sales

9.1

Overall Usability Score

9.1

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

26%

Mid Market

48%

Enterprise

26%

Apollo.io

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.0

8.7

Customer Segment Breakdown

Small Business

67%

Mid Market

28%

Enterprise

Salestarget.ai

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.0

10.0

Ease of Use

Average: 9.0

10.0

Meets Requirements

Average: 9.0

9.9

Customer Segment Breakdown

Small Business

52%

Mid Market

48%

ZoomInfo Operations

8.8

Overall Usability Score

8.8

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.4

Ease of Use

Average: 9.0

9.0

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

20%

Mid Market

66%

Enterprise

14%

Demandbase One

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.4

Ease of Use

Average: 9.0

8.8

Meets Requirements

Average: 9.0

9.3

Customer Segment Breakdown

Small Business

19%

Mid Market

49%

Enterprise

32%

LeanData

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.4

Ease of Use

Average: 9.0

8.3

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

Mid Market

72%

Enterprise

21%

Clari

8.6

Overall Usability Score

8.6

Usability Score Breakdown

Ease of Admin

Average: 9.0

7.2

Ease of Use

Average: 9.0

8.7

Meets Requirements

Average: 9.0

8.6

Customer Segment Breakdown

Small Business

11%

Mid Market

47%

Enterprise

42%

HubSpot Marketing Hub

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.4

Ease of Use

Average: 9.0

8.4

Meets Requirements

Average: 9.0

8.4

Customer Segment Breakdown

Small Business

53%

Mid Market

41%

Enterprise

#10

N.Rich

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.8

Ease of Use

Average: 9.0

9.7

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

15%

Mid Market

51%

Enterprise

35%

#11

CloudLead

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.4

Ease of Use

Average: 9.0

9.8

Meets Requirements

Average: 9.0

9.7

Customer Segment Breakdown

Small Business

76%

Mid Market

22%

Enterprise

#12

People.ai

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.2

Ease of Use

Average: 9.0

9.2

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

11%

Mid Market

35%

Enterprise

54%

#13

AdRoll ABM (Formerly RollWorks)

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.7

Ease of Use

Average: 9.0

8.1

Meets Requirements

Average: 9.0

8.2

Customer Segment Breakdown

Small Business

28%

Mid Market

56%

Enterprise

16%

#14

UpLead

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.9

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.0

9.4

Customer Segment Breakdown

Small Business

76%

Mid Market

20%

Enterprise

#15

Traction Complete

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.1

Ease of Use

Average: 9.0

8.6

Meets Requirements

Average: 9.0

9.2

Customer Segment Breakdown

Small Business

Mid Market

58%

Enterprise

34%

#16

CUFinder

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 9.0

9.5

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

29%

Mid Market

70%

Enterprise

#17

Warmly

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

9.5

Ease of Use

Average: 9.0

9.3

Meets Requirements

Average: 9.0

9.1

Customer Segment Breakdown

Small Business

88%

Mid Market

12%

Enterprise

#18

6sense Revenue Marketing

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.1

Ease of Use

Average: 9.0

8.0

Meets Requirements

Average: 9.0

8.3

Customer Segment Breakdown

Small Business

Mid Market

55%

Enterprise

37%

#19

Metadata.io

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

8.9

Ease of Use

Average: 9.0

9.1

Meets Requirements

Average: 9.0

9.0

Customer Segment Breakdown

Small Business

19%

Mid Market

67%

Enterprise

14%

#20

Folloze

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 9.0

10.0

Ease of Use

Average: 9.0

8.5

Meets Requirements

Average: 9.0

8.5

Customer Segment Breakdown

Small Business

22%

Mid Market

41%

Enterprise

37%