# The Top 20 Easiest To Use Account Data Management Software See the top Account Data Management Software products based on usability ratings. A product’s usability score is calculated by a[proprietary algorithm](https://sell.g2.com/g2-scoring-methodologies)that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences. [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=See+the+top+Account+Data+Management+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences&title=Easiest+To+Use+Account+Data+Management+Software+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%3Ftab%3Deasiest_to_use) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Easiest+To+Use+Account+Data+Management+Software+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%3Ftab%3Deasiest_to_use&via=G2dotcom) 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"mail")](mailto:?subject=Easiest+To+Use+Account+Data+Management+Software+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%3Ftab%3Deasiest_to_use%0aSee+the+top+Account+Data+Management+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") The Top 20 Easiest To Use Account Data Management Software [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=See+the+top+Account+Data+Management+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences&title=Easiest+To+Use+Account+Data+Management+Software+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%3Ftab%3Deasiest_to_use) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Easiest+To+Use+Account+Data+Management+Software+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%3Ftab%3Deasiest_to_use&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%3Ftab%3Deasiest_to_use) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Easiest+To+Use+Account+Data+Management+Software+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%3Ftab%3Deasiest_to_use%0aSee+the+top+Account+Data+Management+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Easiest+To+Use+Account+Data+Management+Software+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%3Ftab%3Deasiest_to_use%0aSee+the+top+Account+Data+Management+Software+products+based+on+usability+ratings.+Compare+products+according+to+their+usability+scores+to+streamline+the+buying+process+and+quickly+identify+the+best+products+based+on+real+user+experiences) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") [Collapse AllExpand All](#) Usability Score Compare [Expand/Collapse Instantly](#) #1 [![Instantly](https://images.g2crowd.com/uploads/product/hd_favicon/7a665f91b163a7a6a5ebea30fa821f91/instantly.svg "Instantly")](/products/instantly/reviews) [Instantly](/products/instantly/reviews) 9.4 [Expand/Collapse Instantly](#) Overall Usability Score 9.4 Usability Score Breakdown Ease of Admin Average: 8.9 9.3 Ease of Use Average: 8.9 9.5 Meets Requirements Average: 9.1 9.4 Customer Segment Breakdown Small Business 95% Mid Market 5% Enterprise 0% [Expand/Collapse GTM Workspace - Powered by ZoomInfo](#) #2 [![GTM Workspace - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/36867c47db8f838807091d68c3f2f753/gtm-workspace-powered-by-zoominfo.svg "GTM Workspace - Powered by ZoomInfo")](/products/gtm-workspace-powered-by-zoominfo/reviews) [GTM Workspace - Powered by ZoomInfo](/products/gtm-workspace-powered-by-zoominfo/reviews) 9.1 [Expand/Collapse GTM Workspace - Powered by ZoomInfo](#) Overall Usability Score 9.1 Usability Score Breakdown Ease of Admin Average: 8.9 9.2 Ease of Use Average: 8.9 9.1 Meets Requirements Average: 9.1 9.1 Customer Segment Breakdown Small Business 26% Mid Market 48% Enterprise 26% [Expand/Collapse GTM Studio - Powered by ZoomInfo](#) #3 [![GTM Studio - Powered by ZoomInfo](https://images.g2crowd.com/uploads/product/hd_favicon/8ada573c8501ec5365b452cfec53ba0d/gtm-studio-powered-by-zoominfo.svg "GTM Studio - Powered by ZoomInfo")](/products/gtm-studio-powered-by-zoominfo/reviews) [GTM Studio - Powered by ZoomInfo](/products/gtm-studio-powered-by-zoominfo/reviews) 8.8 [Expand/Collapse GTM Studio - Powered by ZoomInfo](#) Overall Usability Score 8.8 Usability Score Breakdown Ease of Admin Average: 8.9 9.2 Ease of Use Average: 8.9 8.9 Meets Requirements Average: 9.1 9.0 Customer Segment Breakdown Small Business 13% Mid Market 63% Enterprise 24% [Expand/Collapse Apollo.io](#) #4 [![Apollo.io](https://images.g2crowd.com/uploads/product/hd_favicon/774372bf572eb33280b101482ce703b9/apollo-io.svg "Apollo.io")](/products/apollo-io/reviews) [Apollo.io](/products/apollo-io/reviews) 8.8 [Expand/Collapse Apollo.io](#) Overall Usability Score 8.8 Usability Score Breakdown Ease of Admin Average: 8.9 8.9 Ease of Use Average: 8.9 8.5 Meets Requirements Average: 9.1 8.7 Customer Segment Breakdown Small Business 67% Mid Market 29% Enterprise 5% [Expand/Collapse Salestarget.ai](#) #5 [![Salestarget.ai](https://images.g2crowd.com/uploads/product/hd_favicon/bde78a64316a4aaf68d61c5c5e63e839/salestarget-ai.svg "Salestarget.ai")](/products/salestarget-ai/reviews) [Salestarget.ai](/products/salestarget-ai/reviews) 8.7 [Expand/Collapse Salestarget.ai](#) Overall Usability Score 8.7 Usability Score Breakdown Ease of Admin Average: 8.9 10.0 Ease of Use Average: 8.9 10.0 Meets Requirements Average: 9.1 9.9 Customer Segment Breakdown Small Business 51% Mid Market 49% [Expand/Collapse Traction Complete](#) #6 [![Traction Complete](https://images.g2crowd.com/uploads/product/hd_favicon/defb42fbfebdd85123625624ce2e3ca5/traction-complete.svg "Traction Complete")](/products/traction-complete/reviews) [Traction Complete](/products/traction-complete/reviews) 8.7 [Expand/Collapse Traction Complete](#) Overall Usability Score 8.7 Usability Score Breakdown Ease of Admin Average: 8.9 9.2 Ease of Use Average: 8.9 9.1 Meets Requirements Average: 9.1 9.1 Customer Segment Breakdown Small Business 13% Mid Market 54% Enterprise 33% [Expand/Collapse Clari](#) #7 [![Clari](https://images.g2crowd.com/uploads/product/hd_favicon/325c3df8553cee1b8ab793d8f3dfa14a/clari.svg "Clari")](/products/clari/reviews) [Clari](/products/clari/reviews) 8.7 [Expand/Collapse Clari](#) Overall Usability Score 8.7 Usability Score Breakdown Ease of Admin Average: 8.9 7.2 Ease of Use Average: 8.9 8.8 Meets Requirements Average: 9.1 8.9 Customer Segment Breakdown Small Business 11% Mid Market 47% Enterprise 42% [Expand/Collapse LeanData](#) #8 [![LeanData](https://images.g2crowd.com/uploads/product/hd_favicon/2c7a3a2a9d4254bd4d51afa292e87231/leandata.svg "LeanData")](/products/leandata/reviews) [LeanData](/products/leandata/reviews) 8.6 [Expand/Collapse LeanData](#) Overall Usability Score 8.6 Usability Score Breakdown Ease of Admin Average: 8.9 8.3 Ease of Use Average: 8.9 8.5 Meets Requirements Average: 9.1 9.1 Customer Segment Breakdown Small Business 7% Mid Market 72% Enterprise 21% [Expand/Collapse Demandbase One](#) #9 [![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One")](/products/demandbase-one/reviews) [Demandbase One](/products/demandbase-one/reviews) 8.6 [Expand/Collapse Demandbase One](#) Overall Usability Score 8.6 Usability Score Breakdown Ease of Admin Average: 8.9 8.4 Ease of Use Average: 8.9 8.5 Meets Requirements Average: 9.1 9.1 Customer Segment Breakdown Small Business 20% Mid Market 48% Enterprise 32% [Expand/Collapse N.Rich](#) #10 [![N.Rich](https://images.g2crowd.com/uploads/product/hd_favicon/291c5073026dc533180cf1f43815b1e4/n-rich.svg "N.Rich")](/products/n-rich/reviews) [N.Rich](/products/n-rich/reviews) 8.6 [Expand/Collapse N.Rich](#) Overall Usability Score 8.6 Usability Score Breakdown Ease of Admin Average: 8.9 8.7 Ease of Use Average: 8.9 9.8 Meets Requirements Average: 9.1 9.8 Customer Segment Breakdown Small Business 14% Mid Market 53% Enterprise 33% [Expand/Collapse HubSpot Marketing Hub](#) #11 [![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub")](/products/hubspot-marketing-hub/reviews) [HubSpot Marketing Hub](/products/hubspot-marketing-hub/reviews) 8.5 [Expand/Collapse HubSpot Marketing Hub](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 8.9 8.4 Ease of Use Average: 8.9 8.4 Meets Requirements Average: 9.1 8.5 Customer Segment Breakdown Small Business 53% Mid Market 41% Enterprise 6% [Expand/Collapse Backstory](#) #12 [![Backstory](https://images.g2crowd.com/uploads/product/hd_favicon/90e0f690edf1e1ee38a93d1ea2688c4d/people-ai-backstory.svg "Backstory")](/products/people-ai-backstory/reviews) [Backstory](/products/people-ai-backstory/reviews) 8.5 [Expand/Collapse Backstory](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 8.9 9.2 Ease of Use Average: 8.9 9.4 Meets Requirements Average: 9.1 9.1 Customer Segment Breakdown Small Business 11% Mid Market 35% Enterprise 54% [Expand/Collapse CloudLead](#) #13 [![CloudLead](https://images.g2crowd.com/uploads/product/hd_favicon/2800f6572d89d21ea838217161c12ccb/cloudlead.svg "CloudLead")](/products/cloudlead/reviews) [CloudLead](/products/cloudlead/reviews) 8.5 [Expand/Collapse CloudLead](#) Overall Usability Score 8.5 Usability Score Breakdown Ease of Admin Average: 8.9 9.4 Ease of Use Average: 8.9 9.7 Meets Requirements Average: 9.1 9.6 Customer Segment Breakdown Small Business 74% Mid Market 24% Enterprise 3% [Expand/Collapse AdRoll ABM (Formerly RollWorks)](#) #14 [![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)")](/products/adroll-abm-formerly-rollworks/reviews) [AdRoll ABM (Formerly RollWorks)](/products/adroll-abm-formerly-rollworks/reviews) 8.4 [Expand/Collapse AdRoll ABM (Formerly RollWorks)](#) Overall Usability Score 8.4 Usability Score Breakdown Ease of Admin Average: 8.9 8.7 Ease of Use Average: 8.9 8.2 Meets Requirements Average: 9.1 8.3 Customer Segment Breakdown Small Business 27% Mid Market 58% Enterprise 15% [Expand/Collapse UpLead](#) #15 [![UpLead](https://images.g2crowd.com/uploads/product/hd_favicon/1553268797/uplead.jpg "UpLead")](/products/uplead/reviews) [UpLead](/products/uplead/reviews) 8.4 [Expand/Collapse UpLead](#) Overall Usability Score 8.4 Usability Score Breakdown Ease of Admin Average: 8.9 9.9 Ease of Use Average: 8.9 9.6 Meets Requirements Average: 9.1 9.5 Customer Segment Breakdown Small Business 77% Mid Market 19% Enterprise 4% [Expand/Collapse Factors.AI](#) #16 [![Factors.AI](https://images.g2crowd.com/uploads/product/hd_favicon/8164c6d441859a1daa98ef5c5f69fd22/factors-ai.svg "Factors.AI")](/products/factors-ai/reviews) [Factors.AI](/products/factors-ai/reviews) 8.3 [Expand/Collapse Factors.AI](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 8.9 9.4 Ease of Use Average: 8.9 9.1 Meets Requirements Average: 9.1 9.6 Customer Segment Breakdown Small Business 39% Mid Market 53% Enterprise 8% [Expand/Collapse Metadata.io](#) #17 [![Metadata.io](https://images.g2crowd.com/uploads/product/hd_favicon/d71128a3b8a593284b9d1c9f7667c1c4/metadata-io.svg "Metadata.io")](/products/metadata-io/reviews) [Metadata.io](/products/metadata-io/reviews) 8.3 [Expand/Collapse Metadata.io](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 8.9 9.1 Ease of Use Average: 8.9 9.2 Meets Requirements Average: 9.1 9.0 Customer Segment Breakdown Small Business 19% Mid Market 67% Enterprise 14% [Expand/Collapse Adobe Marketo Engage](#) #18 [![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage")](/products/adobe-marketo-engage/reviews) [Adobe Marketo Engage](/products/adobe-marketo-engage/reviews) 8.3 [Expand/Collapse Adobe Marketo Engage](#) Overall Usability Score 8.3 Usability Score Breakdown Ease of Admin Average: 8.9 7.7 Ease of Use Average: 8.9 7.4 Meets Requirements Average: 9.1 8.8 Customer Segment Breakdown Small Business 23% Mid Market 53% Enterprise 24% [Expand/Collapse 6sense Revenue Marketing](#) #19 [![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing")](/products/6sense-revenue-marketing/reviews) [6sense Revenue Marketing](/products/6sense-revenue-marketing/reviews) 8.2 [Expand/Collapse 6sense Revenue Marketing](#) Overall Usability Score 8.2 Usability Score Breakdown Ease of Admin Average: 8.9 8.1 Ease of Use Average: 8.9 8.1 Meets Requirements Average: 9.1 8.2 Customer Segment Breakdown Small Business 9% Mid Market 54% Enterprise 37% [Expand/Collapse Folloze](#) #20 [![Folloze](https://images.g2crowd.com/uploads/product/hd_favicon/d2d7df561af86835e5bd4e8a1c33a73a/folloze.svg "Folloze")](/products/folloze/reviews) [Folloze](/products/folloze/reviews) 8.2 [Expand/Collapse Folloze](#) Overall Usability Score 8.2 Usability Score Breakdown Ease of Admin Average: 8.9 10.0 Ease of Use Average: 8.9 8.5 Meets Requirements Average: 9.1 8.5 Customer Segment Breakdown Small Business 22% Mid Market 41% Enterprise 37%