We turned to Metadata to improve our lead generation programs. I was originally running our paid social campaigns natively in the campaign managers for each channel. Everything was manual, with every campaign operating in a silo. Experimentation, monitoring results, building targeting and audiences - we knew there had to be a better way to bring all these campaigns together in one platform, move faster, and find new audiences we wouldn't otherwise be able to find doing it the old way. Metadata's value lays in:
- Experimentation at scale: We can now run dozens (and eventually 100s) of experiments at a time and easily gauge the results of the creative and copy. Colors, keywords, whether the text is on the right or left - all things we can quickly look at and use for future decisions.
- Significant improvement in audiences and targeting: Arguably the biggest value add right off the bat. Metadata finds the right people at the right companies in channels we wouldn't otherwise be able to identify them in. From targeted ABM lists around industries, to broader lists based on firmographics and technology, there's a ton you can do.
- Enrichment: Metadata's lead enrichment is very solid, especially valuable when you're running lead-gen form ads directly in social newsfeeds. This arms our BDR team with better data (LinkedIn profile, phone number, etc).
- World-class CSM team: Metadata provides white-glove guidance from the get-go. They teach you best practices and WHY certain things are being done, and you really see results right away.
Like I said in the title - Metadata makes digital marketing fun again. Seeing the results of your content quickly, targeting the right people, it's actually addicting. It sounds cliche, but relieving me of the manual processes I was bogged down by before Metadata lets me focus on what's most important - creating the content itself! Review collected by and hosted on G2.com.