Metadata combines a powerful platform with exceptional customer service. The platform is intuitive, east to manage, and provides outstanding reporting, making it simple to monitor spend, optimize campaigns, and measure results. The CRM integrations with hubSpot and Salesforce gave us deep visibility into which ads were driving MQLs, SQLs, Opportunities, and closed-won deals, which allowed us to optimize based on real business outcomes rather than clicks. What truly set Metadata apart was the team. Our account manager felt like an extension of our marketing department, providing strategic account guidance, rapid experimentation, and data-driven recommendations that helped lower our cost/MQL while improving lead quality. Their AI-powered multivariate testing made it easy to test creative, messaging, landing pages, and targeting at scale, which helped us generate more pipeline and closed won business. The onboarding experience was also seamless and took no time at all.

I love the ability of tying a click to a lead and/or an opportunity. It allows us to ensure we're making the most of budget and driving a healthy ROI. We've been able to scale our paid media campaigns thanks to the help of the software and how it integrates with Google, Bing, Meta, LinkedIn, Reddit and more. We're hitting all-time revenue records and consistently driving more lead volume year over year. The ability to build campaigns and audiences in the Metadata.io UI and push to multiple sources saves so much time for our team.

Metadata.io because it removes guesswork and manual effort from paid B2B experimentation and ties spend directly to pipeline learning. It mirrors how I think as a leader.