# Best Account-Based Advertising Software ## How Many Account-Based Advertising Software Products Does G2 Track? **Total Products under this Category:** 37 ### Category Stats (Sep 2026) - **Average Rating:** 4.47/5 (↓0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Albacross (+0.07%) - Among all products in this category, Albacross recorded the largest rating increase compared to last month _Last updated: September 01, 2026_ ## How Does G2 Rank Account-Based Advertising Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 10,300+ Authentic Reviews - 37+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Account-Based Advertising Software ![G2 Grid® for Account-Based Advertising Software plotting products by satisfaction and market presence](https://www.g2.com/categories/account-based-advertising/grids.png?focus%5B%5D=4228&focus%5B%5D=319&focus%5B%5D=54066&focus%5B%5D=77648&focus%5B%5D=57338&focus%5B%5D=15192&focus%5B%5D=4805&focus%5B%5D=15732) Highlighted products: 6sense Revenue Marketing, Demandbase One, AdRoll ABM (Formerly RollWorks), Influ2, DemandScience, Metadata.io, Foundry ABM, and Madison Logic Platform. Underlying data: [Grid® JSON](https://www.g2.com/categories/account-based-advertising/grids.json?focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=demandbase-one&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=influ2&focus%5B%5D=demandscience-demandscience&focus%5B%5D=metadata-io&focus%5B%5D=foundry-abm&focus%5B%5D=madison-logic-platform) **Sponsored** ### Ignitium Ignitium is a specialized enterprise account-based marketing (ABM) agency that operates as the ABX Orchestration Layer for complex B2B SaaS organizations. Designed for companies with high-value deals, long sales cycles, and multi-stakeholder buying committees, Ignitium transforms fragmented ABM programs into a coordinated revenue operating system. Rather than functioning as a standalone platform or campaign-based agency, Ignitium works above established technologies such as 6sense and Demandbase. It converts intent signals into synchronized buying-group activation, media orchestration, personalized engagement, and sales execution. By connecting intent data, identity infrastructure, buying-group intelligence, media channels, and CRM workflows into one unified motion, Ignitium enables enterprise teams to operate with precision and alignment. Ignitium primarily serves B2B SaaS organizations selling into enterprise accounts where complexity, scale, and revenue concentration risk require a structured, data-driven approach. These companies often struggle with disconnected signals, misaligned sales and marketing teams, incomplete buying-group visibility, and unclear attribution. Ignitium addresses these challenges by providing a managed orchestration layer that aligns platforms, processes, and teams around shared revenue outcomes. Core capabilities include signal aggregation and calibration, buying-group mapping, identity graph infrastructure, media and experience activation, and direct sales activation through integrated workflows. Ignitium does not replace existing ABM platforms; instead, it enhances and orchestrates them, filling gaps in signal weighting, stakeholder mapping, attribution modeling, and cross-channel coordination. This ensures that marketing and sales efforts are not isolated campaigns, but part of a unified enterprise revenue system. Organizations working with Ignitium gain improved pipeline velocity, stronger win rates across strategic accounts, and measurable ABM ROI tied directly to revenue impact. By operating as the ABX Orchestration Layer above the tech stack, Ignitium enables global SaaS revenue teams to move from disconnected dashboards to coordinated enterprise revenue execution. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=2183&secure%5Bchosen_at%5D=2026-09-01T10%3A44%3A37Z&secure%5Bdisplayable_resource_id%5D=2183&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=2183&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=102134&secure%5Bresource_id%5D=2183&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-based-advertising&secure%5Btoken%5D=e403eae7393c4afc407aa58d1f3df7eed300cd5146185c08f708a2d588e7de7c&secure%5Burl%5D=https%3A%2F%2Fwww.ignitium.com%2Fabx-strategy-session%3Futm_source%3Dg2&secure%5Burl_type%5D=custom_url) ### [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,465 #### How Do G2 Users Rate 6sense Revenue Marketing? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Campaign Measurement:** 7.8/10 (Category avg: 8.2/10) - **Attribution:** 7.4/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind 6sense Revenue Marketing? - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Revenue Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **clear visibility from intent data** , enhancing ad targeting and aligning with buying journey stages effectively. - Users appreciate the **clear visibility** into buying journeys, enabling better-targeted advertising and strategic marketing efforts. - Users appreciate the **ease of use** of 6sense Revenue Marketing, facilitating efficient outreach and detailed insights. - Users benefit from **efficient account targeting** and valuable insights, making 6sense central to their marketing strategies. - Users value the **clear visibility into account buying journeys** , enhancing their ad strategies effectively with 6sense insights. ##### Cons - Users find the **steep learning curve** of 6sense Revenue Marketing challenging, impacting setup and data interpretation significantly. - Users often face a **steep learning curve** with 6sense, finding it challenging to understand and navigate the platform effectively. - Users find the **learning difficulty** with 6sense challenging, as navigating the UI can be overwhelming for the sales team. - Users find the **complexity of setup and understanding** of 6sense challenging, impacting overall effectiveness and buy-in. - Users face **missing features** like an export limit and lack of predictive tools, hindering full insight capabilities. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **["6sense Makes ABM Segmentation Dynamic, Precise, and Aligned Across Teams"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-10731945)** **Rating:** 5.0/5.0 stars _— Patricia V._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-10731945) **["Intent Data That Transforms Account Prioritization"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)** **Rating:** 4.0/5.0 stars _— Deepak K._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435) ### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,940 #### How Do G2 Users Rate Demandbase One? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.4/10 (Category avg: 8.2/10) - **Attribution:** 8.1/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Demandbase One? - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase 21,346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 985 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Demandbase One, enabling quick campaign launches and efficient audience targeting. - Users value the **comprehensive tools** in Demandbase One, which enhance clarity and efficiency across account management. - Users value the **variety of powerful tools** in Demandbase One that enhance account targeting and analytics effectively. - Users value the **unified data integration** of Demandbase One, enhancing targeted audience building and workflow efficiency. - Users value the **ability to combine intent and website traffic data** , enhancing decision-making across their organization. ##### Cons - Users find the **learning curve challenging** , often needing more training to fully utilize Demandbase One's features. - Users experience a **steep learning curve** that can be frustrating when navigating the extensive features of Demandbase One. - Users find the **complexity of reporting and customization** options can hinder optimal use of Demandbase One. - Users find the **learning difficulty** of Demandbase One challenging, especially for those lacking technical expertise during setup. - Users find Demandbase One to have a **difficult learning curve** that complicates initial usage and requires time to master. #### What Are Recent G2 Reviews of Demandbase One? **["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) **["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 652 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.3/10 (Category avg: 8.2/10) - **Attribution:** 7.6/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 28% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users find AdRoll ABM's **ease of use** exceptional, aided by helpful support and smooth onboarding processes. - Users appreciate the **precise audience targeting** of AdRoll ABM, enhancing engagement through tailored content delivery. - Users appreciate the **easy targeting methods** of AdRoll ABM, enhancing their ability to effectively reach desired accounts. - Users value the **precise targeting** of AdRoll ABM, enhancing engagement and optimizing campaign performance through actionable insights. - Users commend the **exceptional customer support** from AdRoll, facilitating a smooth onboarding and successful campaign management. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially concerning campaign management and reporting. - Users express concern over **missing features** , such as limited native advertising options and inadequate reporting capabilities. - Users note the **limited features** of AdRoll ABM, particularly regarding filtering options and native advertising capabilities. - Users are frustrated with **inadequate campaign tracking** and lack of effective lead generation from AdRoll ABM. - Users find the **targeting limitations** of AdRoll ABM restrict their segmentation and tracking capabilities significantly. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [Influ2](https://www.g2.com/products/influ2/reviews) People make decisions, not accounts — bring your ABM to the contact level. Act on contact-level intent, reach named buyers with ads, and make the revenue impact clear. Inlflu2 is built for the messy reality of B2B sales: - Actionable contact-level intent. Spot the moment named buyers start exploring the topics that matter to you. - Ads for selected contacts. Target buyers across all major networks and know who you reached by name — even without web forms. - Clear revenue impact. See how each contact-level engagement lifts sales conversion rates and turns into revenue. **Average Rating:** 4.6/5.0 **Total Reviews:** 158 #### How Do G2 Users Rate Influ2? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.9/10 (Category avg: 8.2/10) - **Attribution:** 8.4/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Influ2? - **Seller:** [Influ2](https://www.g2.com/sellers/influ2) - **Company Website:** www.influ2.com - **Year Founded:** 2017 - **HQ Location:** Sunnyvale, 1250 Borregas Avenue #44, CA 94089, USA - **Twitter:** @influ2\_on 381 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=047517497f8a25e7a8d36f355d3daef9d994265dabe9356a72c55c2e5a863549&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18119989%2F&secure%5Burl_type%5D=linkedin_company_website) 137 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Medium, 18% Large #### What Do G2 Reviewers Say About Influ2? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **responsive and helpful customer support** of Influ2, enhancing their campaign creation and analysis experience. - Users value Influ2's **hyper-personalized targeting** , enhancing engagement with key decision-makers and improving campaign performance. - Users commend the **ease of use** of Influ2, highlighting its intuitive interface and seamless onboarding experience. - Users highly value the **individual targeting capabilities** of Influ2, enhancing the effectiveness of their ABM strategies. - Users value the **hyper-personalized engagement** features of Influ2, enhancing targeting and improving campaign effectiveness significantly. ##### Cons - Users face **ad issues** with confusing approval processes and limited benchmarking options against other platforms. - Users express concerns about the **limited reporting** capabilities, which hinder effective campaign planning and attribution. - Users find the **complex setup** of Influ2 challenging, although support is adequate for onboarding and implementation. - Users find **limited ad group space** a challenge, affecting their overall experience and engagement analytics. - Users face **ad management issues** due to limited ad group space and a need for better match rate visibility. #### What Are Recent G2 Reviews of Influ2? **["Excellent for Tracking Marketing Traffic and Interested Leads"](https://www.g2.com/survey_responses/influ2-review-12785652)** **Rating:** 4.5/5.0 stars _— Prajwal E._ [Read full review](https://www.g2.com/survey_responses/influ2-review-12785652) **["Essential CBM Tool with Smooth Onboarding"](https://www.g2.com/survey_responses/influ2-review-12513408)** **Rating:** 4.5/5.0 stars _— Jay A._ [Read full review](https://www.g2.com/survey_responses/influ2-review-12513408) #### What Are G2 Users Discussing About Influ2? - [What is Influ2 used for?](https://www.g2.com/discussions/what-is-influ2-used-for) ### [DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews) DemandScience helps B2B marketers generate and accelerate pipeline through a fully managed performance marketing solution. We bring together content syndication, digital advertising, compliant data services, web personalization, email outreach, events support, and content creation into one streamlined program designed to make demand generation easier, faster, and more predictable. Behind the scenes, our intelligence layer connects verified buyer data, intent insights, audience behavior, and real-time performance signals so campaigns can reach the right prospects with greater accuracy. Our expert services team plans and executes multi-channel programs on behalf of our customers, acting as an extension of their marketing team to reduce operational lift and drive measurable outcomes. Customers also have access to a centralized reporting hub where they can track campaign performance, understand audience activity, and view recommended next steps powered by AI. With no platform fees and no complex tools to manage, DemandScience removes friction from demand generation, delivering efficient execution, precise audience reach, and reliable pipeline impact across channels. **Average Rating:** 4.4/5.0 **Total Reviews:** 740 #### How Do G2 Users Rate DemandScience? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.6/10 (Category avg: 8.2/10) - **Attribution:** 8.1/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind DemandScience? - **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience) - **Company Website:** demandscience.com - **Year Founded:** 2012 - **HQ Location:** Greater Boston, US - **Twitter:** @DemandScience 305 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9e386a5ff4fe9e24a7143fd58650781c103a45d2ff45e702f2a144435fefde&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandscience-com%2F&secure%5Burl_type%5D=linkedin_company_website) 1,053 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 55% Medium, 23% Large #### What Do G2 Reviewers Say About DemandScience? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of DemandScience, highlighting effortless navigation and seamless access to actionable data. - Users commend the **helpful support** provided by DemandScience, enhancing their overall experience and success on the platform. - Users commend the **excellent customer support** from DemandScience, highlighting its significant impact on their success. - Users value the **automated lead delivery** and quality of leads provided by DemandScience, enhancing their marketing efficiency. - Users praise the **exceptional usability and features** of DemandScience, enabling effortless navigation and targeted customer engagement. ##### Cons - Users find DemandScience **not intuitive** , citing difficulty with integration and a confusing user interface. - Users express dissatisfaction with **poor lead quality** , noting outdated leads and unresponsive contacts from DemandScience. - Users find the **lead quality** in the LATAM region lacking, noting outdated and unresponsive leads as a concern. - Users face a **definite learning curve** with DemandScience, though the UI and tutorials are improving over time. - Users are frustrated by the **missing customization features** , limiting flexibility and complicating tool selection and campaign management. #### What Are Recent G2 Reviews of DemandScience? **["Great results backed by a collaborative team"](https://www.g2.com/survey_responses/demandscience-review-12222958)** **Rating:** 5.0/5.0 stars _— Nicole B._ [Read full review](https://www.g2.com/survey_responses/demandscience-review-12222958) **["DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities"](https://www.g2.com/survey_responses/demandscience-review-12224648)** **Rating:** 5.0/5.0 stars _— Neville W._ [Read full review](https://www.g2.com/survey_responses/demandscience-review-12224648) #### What Are G2 Users Discussing About DemandScience? - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for) - [What is Terminus ABM Platform used for?](https://www.g2.com/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Why is ABM important?](https://www.g2.com/discussions/why-is-abm-important) - 1 comment ### [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. **Average Rating:** 4.2/5.0 **Total Reviews:** 201 #### How Do G2 Users Rate Foundry ABM? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **Campaign Measurement:** 7.9/10 (Category avg: 8.2/10) - **Attribution:** 7.4/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Foundry ABM? - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7866e7f982d77f7487b56678ea7d43f71902918426802fbe47ad186349d98343&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoundryidg%2F&secure%5Burl_type%5D=linkedin_company_website) 5,391 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Digital Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Medium, 18% Small #### What Do G2 Reviewers Say About Foundry ABM? _AI-generated summary from verified user reviews_ ##### Pros - Users find **ease of use** in Foundry ABM, thanks to its seamless integration and multi-channel capabilities for effective campaigns. - Users love the **seamless integrations** of Foundry ABM, enhancing collaboration between marketing and sales for improved results. - Users value the **sales efficiency** of Foundry ABM, enhancing focus on high-value accounts and personalized engagement. - Users value the **robust data analytics** of Foundry ABM, enhancing strategies with real-time insights for better targeting. - Users value the **precision in audience targeting** of Foundry ABM, enhancing campaign effectiveness and engagement. ##### Cons - Users find the **complex features** of Foundry ABM challenging, requiring extensive training and support for effective use. - Users find **Foundry ABM's complexity** challenging, noting the steep learning curve and navigation difficulties for new teams. - Users find the **difficult learning** curve of Foundry ABM challenging, especially for teams new to account-based marketing. - Users find the **inadequate reporting** features of Foundry ABM limit their ability to extract valuable insights easily. - Users find the **insufficient insights** from Foundry ABM hinder their ability to extract valuable data effectively. #### What Are Recent G2 Reviews of Foundry ABM? **["Robust Platform for Precise using Intent Signals and Facilitates Efficient Email Campaign Creation"](https://www.g2.com/survey_responses/foundry-abm-review-12932344)** **Rating:** 5.0/5.0 stars _— Christine R._ [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12932344) **["Foundry ABM: A Strong Hub with Strong Performance"](https://www.g2.com/survey_responses/foundry-abm-review-12745873)** **Rating:** 4.0/5.0 stars _— Verified User in Higher Education_ [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12745873) #### What Are G2 Users Discussing About Foundry ABM? - [What is Triblio ABM Platform used for?](https://www.g2.com/discussions/what-is-triblio-abm-platform-used-for) ### [Metadata.io](https://www.g2.com/products/metadata-io/reviews) The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more. **Average Rating:** 4.6/5.0 **Total Reviews:** 293 #### How Do G2 Users Rate Metadata.io? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.8/10 (Category avg: 8.2/10) - **Attribution:** 8.6/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Metadata.io? - **Seller:** [Metadata](https://www.g2.com/sellers/metadata) - **Company Website:** www.metadata.io - **Year Founded:** 2015 - **HQ Location:** Broomfield, Colorado - **Twitter:** @metadataio 743 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0ece77271fafe84c491a42709f0e51983d463646d7e577e0e515ac5a3e40aa7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F6391875%2F&secure%5Burl_type%5D=linkedin_company_website) 144 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 66% Medium, 20% Small #### What Do G2 Reviewers Say About Metadata.io? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **automation capabilities** of Metadata.io, enhancing efficiency and allowing focus on performance-driven strategies. - Users appreciate the **efficiency** of Metadata.io, simplifying campaign management and optimizing audience targeting significantly. - Users find Metadata.io **extremely easy to use** , seamlessly integrating with tech stacks and enhancing daily ad management. - Users appreciate the **time-saving capabilities** of Metadata.io, which streamlines ad management and enhances campaign efficiency. - Users appreciate the **effective audience targeting** of Metadata.io, simplifying and enhancing the marketing process significantly. ##### Cons - Users find that **campaign management lacks centralization** , complicating adjustments and risking loss of historical data. - Users find the **complexity** of Metadata.io overwhelming, particularly affecting smaller teams and limiting campaign flexibility. - Users find the **high costs** of Metadata.io burdensome, especially for startups trying to secure the app. - Users are frustrated by the **inadequate reporting** interface that complicates tracking data metrics and insights. - Users find Metadata.io to have a **learning difficulty** , feeling overwhelmed by its complexity and reporting interface. #### What Are Recent G2 Reviews of Metadata.io? **["AI-Powered Ads That Drive Real Pipeline"](https://www.g2.com/survey_responses/metadata-io-review-13051730)** **Rating:** 5.0/5.0 stars _— Andrew B._ [Read full review](https://www.g2.com/survey_responses/metadata-io-review-13051730) **["Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI"](https://www.g2.com/survey_responses/metadata-io-review-12547989)** **Rating:** 5.0/5.0 stars _— Kaitlyn T._ [Read full review](https://www.g2.com/survey_responses/metadata-io-review-12547989) #### What Are G2 Users Discussing About Metadata.io? - [What is Metadata.io used for?](https://www.g2.com/discussions/what-is-metadata-io-used-for) - 1 comment ### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 #### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.2/10 (Category avg: 8.2/10) - **Attribution:** 7.9/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind GTM Studio - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Medium, 24% Large #### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **reliable B2B contact data** of GTM Studio, enhancing targeted prospect lists and campaign efficiency. - Users value the **accuracy of data and intent signals** in GTM Studio, enhancing their lead generation and targeting efforts. - Users find GTM Studio's **ease of use** exceptional, streamlining lead enrichment with straightforward features and intuitive navigation. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign effectiveness and targeting precision. - Users value the **high-quality data** from GTM Studio - Powered by ZoomInfo for efficient, targeted outreach campaigns. ##### Cons - Users find the **pricing high** , making it less accessible for smaller teams with limited budgets. - Users find that **data inaccuracy** affects reliability, with outdated information and missing data for niche roles. - Users note that the **pricing is high** for small teams, making it less accessible for budget-conscious businesses. - Users find the **learning curve steep** , feeling overwhelmed initially due to the platform's complexity and range of features. - Users find the platform's **complexity** overwhelming initially, requiring training and processes for effective use. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **["Amazing Platform That Helps Marketers Bridge the Gap with your Audience"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)** **Rating:** 5.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) **["Account Exectuive"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)** **Rating:** 5.0/5.0 stars _— Alex P._ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### [Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews) Madison Logic is a global multi-channel Account-Based Marketing (ABM) media activation and measurement platform designed to assist enterprise marketers in identifying and engaging with key accounts throughout the customer journey. By leveraging unique proprietary data, Madison Logic empowers organizations to pinpoint the accounts that are most likely to convert, thereby enhancing their marketing strategies and accelerating sales cycles. The target audience for Madison Logic primarily includes marketers and sales professionals within large enterprises who are focused on optimizing their ABM strategies. These professionals often face challenges in identifying the right accounts and engaging with the influential members of the buying committee. Madison Logic addresses these challenges by providing a comprehensive solution that integrates data-driven insights with multi-channel engagement strategies. This allows users to connect with potential customers more effectively and efficiently. One of the key features of the ML Platform is its ability to utilize proprietary data to identify high-value accounts. This data-driven approach not only helps in recognizing potential buyers but also enables marketers to tailor their outreach efforts based on the specific needs and behaviors of these accounts. Additionally, the platform supports engagement across various channels, including account-based Content Syndication, Display Advertising, Connected TV advertising, Podcast Advertising, and social media advertising with LinkedIn Ads, ensuring that marketers can reach their target audience wherever they are most active. This multi-channel capability is essential for maximizing engagement and driving conversions. Another significant benefit of the Madison Logic platform is its measurement and analytics capabilities. Users can track the performance of their cross-channel campaigns within their ABM strategy, allowing for data-informed decisions to optimize marketing efforts, improve ROI, and validate the impact of their investment. By providing insights into which strategies are most effective, Madison Logic helps organizations refine their approach and allocate resources more efficiently, ultimately leading to faster sales cycles and increased revenue. Overall, Madison Logic stands out in the ABM landscape by combining advanced data analytics with a robust multi-channel engagement framework. This unique combination enables enterprise marketers to not only identify and engage with the right accounts but also to measure and optimize their efforts effectively, making it a valuable tool for any organization looking to enhance its ABM initiatives. **Average Rating:** 4.3/5.0 **Total Reviews:** 267 #### How Do G2 Users Rate Madison Logic Platform? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.5/10 (Category avg: 8.2/10) - **Attribution:** 7.8/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Madison Logic Platform? - **Seller:** [Madison Logic](https://www.g2.com/sellers/madison-logic) - **Company Website:** www.madisonlogic.com - **Year Founded:** 2005 - **HQ Location:** New York, NY - **Twitter:** @madisonlogic 1,558 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=61f9ea2aa6ef5d627ae231b6945cc4a184e57b8a047d269d6ea9ee4415ad6cd3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmadison-logic&secure%5Burl_type%5D=linkedin_company_website) 288 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Manager, Digital Marketing Manager - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 47% Medium, 39% Large #### What Do G2 Reviewers Say About Madison Logic Platform? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Madison Logic Platform, making campaign management and organization straightforward and efficient. - Users appreciate the **flexibility and efficiency** of Madison Logic Platform in generating targeted leads quickly. - Users value the **high-quality leads** from Madison Logic Platform, enhancing campaign effectiveness and client satisfaction. - Users value the **actionable insights** from Madison Logic Platform, enhancing campaign effectiveness and aligning with demand goals. - Users value the **seamless integrations** with CRMs and LinkedIn, enhancing targeting efficiency and data management. ##### Cons - Users find the **navigation difficult** due to a lack of intuitiveness, especially for those unfamiliar with the platform. - Users find the **learning curve steep** , struggling to navigate and understand the platform's various functionalities. - Users find the **inadequate reporting** of the Madison Logic Platform frustrating, noting delays and complexity in insights delivery. - Users report **inconsistent lead quality** , affecting performance and necessitating frequent adjustments to campaigns for better outcomes. - Users are frustrated by the **missing features** , leading to limitations in dashboards and campaign flexibility on Madison Logic Platform. #### What Are Recent G2 Reviews of Madison Logic Platform? **["Robust Dashboard with Easy Setup but Minor Hiccups"](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100)** **Rating:** 4.0/5.0 stars _— Adam M._ [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-12724100) **["Holistic, Reliable Campaign Insights with an Easy-to-Use Madison Logic Platform"](https://www.g2.com/survey_responses/madison-logic-platform-review-13181094)** **Rating:** 4.0/5.0 stars _— Jerry L._ [Read full review](https://www.g2.com/survey_responses/madison-logic-platform-review-13181094) #### What Are G2 Users Discussing About Madison Logic Platform? - [What is Madison Logic Platform used for?](https://www.g2.com/discussions/what-is-madison-logic-platform-used-for) ### [Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews) Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand. Opensense helps you take control of those everyday interactions by transforming employee email, digital business cards, and sales outreach into consistent, measurable brand moments. No inconsistencies. No missed opportunities. Just smarter ways to engage, build trust, and drive pipeline. With Opensense, your communication becomes a brand channel: - Beautiful email signatures that are always on-brand. - Targeted ad banners in every inbox to promote campaigns and events. - Digital business cards that make networking trackable and scalable. - Real-time buyer intent signals that help sales follow up at the right moment. - Centralized compliance controls that keep IT confident and in control. We work seamlessly with Microsoft 365, Google Workspace, and Exchange, and integrate natively with Salesforce, HubSpot, Marketo, Eloqua, Pardot, and Microsoft Dynamics. That’s why leading brands like G2, Salesforce, and Adobe, trust Opensense to stay on brand, build trust, and transform everyday communication into measurable growth. **Average Rating:** 4.7/5.0 **Total Reviews:** 380 #### How Do G2 Users Rate Opensense Email Signatures? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Campaign Measurement:** 9.0/10 (Category avg: 8.2/10) - **Attribution:** 8.8/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind Opensense Email Signatures? - **Seller:** [Opensense](https://www.g2.com/sellers/opensense) - **Company Website:** www.opensense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @opensenseapp 468 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=653bb6c282f0664840234b23528cbbe28ded94279781fd697c804b4216a6bdac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18600135%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Coordinator, Marketing Manager - **Top Industries:** Computer Software, Financial Services - **Company Size:** 70% Medium, 17% Large #### What Do G2 Reviewers Say About Opensense Email Signatures? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **exceptional customer support** from Opensense, making the implementation and experience seamless and enjoyable. - Users value the **signature customization options** in Opensense, ensuring consistent branding and professional appearance across teams. - Users appreciate the **ease of use** of Opensense Email Signatures, providing a seamless and hassle-free experience. - Users value the **intuitive interface and excellent customer support** of Opensense for seamless email signature management. - Users praise the **implementation ease** of Opensense Email Signatures, citing smooth onboarding and excellent support throughout. ##### Cons - Users report challenges with **signature issues** , including Google's restrictions and difficulties in managing unused signatures. - Users note a challenging **initial learning curve** that requires time and training to master the system effectively. - Users find the **difficult setup** of Opensense Email Signatures challenging, requiring significant time and IT coordination. - Users face **complexity during setup** , though the onboarding team provides support to help navigate the challenges. - Users find the **interface not user-friendly** , leading to confusion and a learning curve for new users. #### What Are Recent G2 Reviews of Opensense Email Signatures? **["Consistent Formatting Across Devices with Fast, Easy Banner Ad Creation and Analytics"](https://www.g2.com/survey_responses/opensense-email-signatures-review-13376730)** **Rating:** 5.0/5.0 stars _— Julio B._ [Read full review](https://www.g2.com/survey_responses/opensense-email-signatures-review-13376730) **["The solution we were looking for with an oustanding customer service"](https://www.g2.com/survey_responses/opensense-email-signatures-review-12977717)** **Rating:** 5.0/5.0 stars _— Miguel V._ [Read full review](https://www.g2.com/survey_responses/opensense-email-signatures-review-12977717) #### What Are G2 Users Discussing About Opensense Email Signatures? - [What is Opensense used for?](https://www.g2.com/discussions/what-is-opensense-used-for) ### [N.Rich](https://www.g2.com/products/n-rich/reviews) N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform. **Average Rating:** 4.7/5.0 **Total Reviews:** 114 #### How Do G2 Users Rate N.Rich? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.9/10 (Category avg: 8.2/10) - **Attribution:** 8.5/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind N.Rich? - **Seller:** [N.Rich](https://www.g2.com/sellers/n-rich) - **Company Website:** nrich.io - **Year Founded:** 2015 - **HQ Location:** Helsinki, FI - **Twitter:** @NRICH\_ABM 15 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f54bf9598d6ba6110d4a4c51d931c5116106f6752ea9c8b1058cb89b35ec6217&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fndotrich%2F&secure%5Burl_type%5D=linkedin_company_website) 122 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager - **Top Industries:** Computer Software, Hospital & Health Care - **Company Size:** 53% Medium, 33% Large #### What Do G2 Reviewers Say About N.Rich? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of N.Rich, enabling straightforward campaign setups and efficient user experience. - Users highlight the **unmatched customer support** at N.Rich, appreciating constant check-ins and personalized assistance. - Users value the **detailed campaign management** features of N.Rich, facilitating efficient setups and insightful analytics. - Users value the **easy setup** of N.Rich, enabling quick campaign launches and immediate results. - Users value the **detailed analytics** of N.Rich, which provide clear insights and enhance their ABM strategy effectively. ##### Cons - Users note a **learning curve** with N.Rich, requiring time and effort before experiencing its full benefits. - Users experience **limited reporting** capabilities with discrepancies between dashboard data and exported results, causing confusion. - Users note a **difficult learning curve** with N.Rich, requiring time and effort to master its features effectively. - Users have experienced **inadequate reporting** , with discrepancies between dashboard data and exported results creating confusion. - Users express concern over **insufficient insights** from N.Rich, particularly in media performance and cross-channel effectiveness. #### What Are Recent G2 Reviews of N.Rich? **["N.Rich Supercharged Our ABM: Higher Pipeline, Smarter Spend, Clear Account Insights"](https://www.g2.com/survey_responses/n-rich-review-12870191)** **Rating:** 5.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/n-rich-review-12870191) **["The foundation of our ABM motion"](https://www.g2.com/survey_responses/n-rich-review-12898014)** **Rating:** 5.0/5.0 stars _— Chris C._ [Read full review](https://www.g2.com/survey_responses/n-rich-review-12898014) #### What Are G2 Users Discussing About N.Rich? - [What does N.Rich do?](https://www.g2.com/discussions/n-rich-what-does-n-rich-do) - [What is the use of N.Rich?](https://www.g2.com/discussions/what-is-the-use-of-n-rich) - [What is N rich website?](https://www.g2.com/discussions/what-is-n-rich-website) - 1 comment - [What does n rich do?](https://www.g2.com/discussions/what-does-n-rich-do) - 1 comment ### [Primer](https://www.g2.com/products/primer-sayprimer-com-primer/reviews) Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit. Primer aggregates and standardizes data from multiple B2B data providers, allowing users to define audiences based on company attributes, job titles, seniority, and technologies used. These audiences are built to achieve higher match rates, leveraging B2C data, on ad platforms, increasing the percentage of records that can be reached and reducing wasted spend. The product is commonly used for account-based marketing (ABM), demand generation, retargeting, and pipeline acceleration. It enables teams to move beyond broad or intent-only targeting and instead focus on reaching known companies and individuals across channels. Key capabilities include: - Audience creation and enrichment: Build audiences using firmographic, technographic, and persona-level data. Primer combines multiple data sources to improve coverage and data quality, which supports higher match rates. - Improving efficiency on core channels: Increase match rates and audience precision on platforms like LinkedIn and Google, helping teams get more out of high-cost channels and improve conversion outcomes. - Multi-channel activation beyond search and LinkedIn: Extend targeting to platforms such as Meta, YouTube, and Reddit, enabling access to additional inventory and potentially lower-cost reach. - Identity resolution without cookies: Use deterministic data and identity matching to reach known companies and individuals in a privacy-first environment. - Performance insights and measurement: Analyze how specific audiences perform across campaigns, including conversion trends and pipeline impact, to support optimization decisions. - Workflow efficiency: Centralize audience building, syncing, and iteration in one place, reducing manual work and improving consistency. Primer is typically implemented by B2B marketing and growth teams that want to improve performance on existing channels while unlocking new ways to reach their target audience. It integrates with CRM and marketing systems so audiences can reflect current pipeline data and update over time. Overall, Primer provides a structured approach to B2B advertising—helping teams improve efficiency in high-cost channels, expand into new ones, and better understand which audiences are driving results. **Average Rating:** 4.6/5.0 **Total Reviews:** 40 #### How Do G2 Users Rate Primer? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.0/10) - **Campaign Measurement:** 6.7/10 (Category avg: 8.2/10) - **Attribution:** 6.7/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 7.5/10 (Category avg: 10/10) #### Who Is the Company Behind Primer? - **Seller:** [Primer (Sayprimer.com)](https://www.g2.com/sellers/primer-sayprimer-com) - **Company Website:** sayprimer.com - **Year Founded:** 2019 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19df84470b394d8bc738536be5d8e9effea6f27b5d86351fbfff451d113feb4b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsayprimer%2F&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 45% Medium, 43% Small #### What Do G2 Reviewers Say About Primer? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Primer for its **effective audience targeting** , achieving superior metrics and simplifying the process across platforms. - Users find Primer incredibly **easy to use** , enhancing campaign targeting and delivering significant results on social media. - Users appreciate the **smooth integrations** of Primer, enabling easy audience syncing and enhancing overall marketing effectiveness. - Users commend Primer for its **high-quality data** that enhances targeting and boosts audience engagement effectively. - Users find Primer’s **intuitive interface** enhances usability, making B2B targeting and campaign management remarkably seamless. ##### Cons - Users find **limited visibility** in Primer due to spend caps, complicating their audience engagement and reporting efforts. - Users note that while Primer is effective, it has **limited scale** for niche audiences in 1:1 targeting. - Users feel that **limited reporting** hinders their ability to fully utilize the platform's features and integrations. - Users feel **restricted by filtering problems** in Primer, limiting audience reach and ad spending flexibility. #### What Are Recent G2 Reviews of Primer? **["Straightforward Audience Targeting Building with a Clean UX and Clear Audience Reporting"](https://www.g2.com/survey_responses/primer-review-12662902)** **Rating:** 4.5/5.0 stars _— Rafik F._ [Read full review](https://www.g2.com/survey_responses/primer-review-12662902) **["SayPrimer Delivers Affordable B2B Targeting Across Google, Meta, and TikTok"](https://www.g2.com/survey_responses/primer-review-12606215)** **Rating:** 5.0/5.0 stars _— Dustin T._ [Read full review](https://www.g2.com/survey_responses/primer-review-12606215) ### [D&B Rev.Up ABX](https://www.g2.com/products/dnbrevupabx/reviews) D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first **Average Rating:** 4.4/5.0 **Total Reviews:** 108 #### How Do G2 Users Rate D&B Rev.Up ABX? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.0/10) - **Campaign Measurement:** 8.7/10 (Category avg: 8.2/10) - **Attribution:** 8.9/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind D&B Rev.Up ABX? - **Seller:** [Dun & Bradstreet](https://www.g2.com/sellers/dun-bradstreet) - **HQ Location:** Short Hills, NJ - **Twitter:** @DunBradstreet 22,541 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=20afd0d2cd48d50cc271386179ca16404da5c8da48609b5c3528ba607428f128&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2385%2F&secure%5Burl_type%5D=linkedin_company_website) 5,747 employees on LinkedIn® - **Ownership:** NYSE: DNB - **Total Revenue (USD mm):** $1,738 #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 41% Medium, 32% Small #### What Do G2 Reviewers Say About D&B Rev.Up ABX? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **rich business data access** of D&B Rev.Up ABX, enhancing marketing targeting and personalization. - Users value the **enhanced targeting capabilities** of D&B Rev.Up ABX, enabling more effective marketing through rich business insights. - Users value the **automation and seamless API integration** in D&B Rev.Up ABX, enhancing campaign targeting and visibility. - Users value the **rich business data accuracy** of D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts. - Users value the **rich business data access** in D&B Rev.Up ABX, enhancing targeting and personalized marketing strategies. ##### Cons - Users find the **learning curve challenging** , especially if they lack prior experience in account-based marketing. - Users find the **learning curve challenging** , making it tough for new users to grasp the system efficiently. - Users find the **slow performance** of D&B Rev.Up ABX frustrating, impacting their efficiency and productivity. - Users find **automation difficult** with D&B Rev.Up ABX due to the lack of real-time insights and workflow triggers. - Users find the **learning curve challenging** to navigate, impacting onboarding for new users of D&B Rev.Up ABX. #### What Are Recent G2 Reviews of D&B Rev.Up ABX? **["Review for D&B Rev.UP ABX"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710)** **Rating:** 4.0/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-9405710) **["Cuts Through the Noise with Analytics-Based Targeting"](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511)** **Rating:** 4.5/5.0 stars _— ISHAN P._ [Read full review](https://www.g2.com/survey_responses/d-b-rev-up-abx-review-12778511) #### What Are G2 Users Discussing About D&B Rev.Up ABX? - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) ### [Propensity](https://www.g2.com/products/propensity/reviews) Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up. **Average Rating:** 4.8/5.0 **Total Reviews:** 33 #### How Do G2 Users Rate Propensity? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10) - **Campaign Measurement:** 9.5/10 (Category avg: 8.2/10) - **Attribution:** 9.1/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 7.0/10 (Category avg: 10/10) #### Who Is the Company Behind Propensity? - **Seller:** [Propensity](https://www.g2.com/sellers/propensity) - **Company Website:** www.propensity.com - **Year Founded:** 2017 - **HQ Location:** Exeter, New Hampshire - **Twitter:** @propensitytech 466 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fed11759efb1c1ca4a6a7e7c68e82e3ea13aec26c8a4e4dfa2af8180cbf2b3c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1434043&secure%5Burl_type%5D=linkedin_company_website) 55 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Marketing and Advertising - **Company Size:** 61% Small, 33% Medium #### What Do G2 Reviewers Say About Propensity? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **reliable and exportable intent data** from Propensity, enhancing overall reporting and engagement insights. - Users commend the **responsive and helpful customer support** of Propensity, enhancing their overall experience and satisfaction. - Users appreciate the **ease of use** of Propensity, highlighting its intuitive navigation and supportive customer success team. - Users find Propensity to be a **valuable extension** of their teams, enhancing outreach and driving ABM opportunities effortlessly. - Users value the **effective ABM management** of Propensity, enhancing outreach and pipeline generation for their marketing efforts. ##### Cons - Users find the **learning curve challenging** , needing time to adjust to new features and navigate the interface. - Users report encountering **bug issues** with Propensity, though the support team is responsive in troubleshooting them. - Users experience **software bugs** with Propensity, leading to frustrations during campaign setup and feature utilization. - Users face **technical issues** and bugs with Propensity, impacting user experience and stability during setup. - Users note a **steep learning curve** due to the platform's comprehensive nature and unfamiliar terminology. #### What Are Recent G2 Reviews of Propensity? **["Straightforward Campaign Builder and Deanonymized Visitors"](https://www.g2.com/survey_responses/propensity-review-12876574)** **Rating:** 4.5/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/propensity-review-12876574) **["Effortless ABM Campaigns with Exceptional Support"](https://www.g2.com/survey_responses/propensity-review-12874412)** **Rating:** 4.5/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/propensity-review-12874412) ### [Recotap](https://www.g2.com/products/recotap/reviews) Recotap is a LinkedIn-first Account-Based Marketing (ABM) platform that helps B2B marketers identify, engage, and convert high-value accounts with precision. Powered by AI and machine learning, Recotap unifies data from CRM, website, intent sources, and ad channels to deliver personalized, multi-channel engagement at scale. Key capabilities: - Understand each account’s buying stage and deliver contextual campaigns in real time. - Automate repetitive ABM tasks like segmentation, signal tracking, and outreach. - Streamline workflows with seamless integrations across Salesforce, HubSpot, LinkedIn, enhanced with intent signals from Bombora and G2. - Drive measurable revenue impact by aligning marketing and sales around the right accounts. Designed for growth-driven teams, Recotap simplifies ABM execution—from data management to ROI optimization—giving marketers the intelligence and automation needed to scale with confidence. **Average Rating:** 4.7/5.0 **Total Reviews:** 57 #### How Do G2 Users Rate Recotap? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Campaign Measurement:** 9.3/10 (Category avg: 8.2/10) - **Attribution:** 9.0/10 (Category avg: 7.8/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 9.4/10 (Category avg: 10/10) #### Who Is the Company Behind Recotap? - **Seller:** [Recotap](https://www.g2.com/sellers/recotap) - **Year Founded:** 2018 - **HQ Location:** Bangalore, Karnataka - **Twitter:** @recotap 127 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c35cea17106c85cf943032ba88f2b5aeba134eabae28c3254c1ad1519e7e3177&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frecotap%2F&secure%5Burl_type%5D=linkedin_company_website) 29 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 46% Small, 28% Large #### What Do G2 Reviewers Say About Recotap? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **intelligent use of intent data** in Recotap, enhancing ABM personalization and campaign effectiveness. - Users value the **customer engagement features** of Recotap, enhancing personalization and coordination for improved ABM outcomes. - Users highlight the **integrated account-based marketing capabilities** of Recotap, enhancing targeted engagement and strategic execution. - Users value the **personalization capabilities** of Recotap, enhancing their ABM strategies with tailored messaging and insights. - Users value **visibility and insights** from Recotap, enabling strategic decision-making and enhanced account-based marketing effectiveness. ##### Cons - Users feel the need for more **LinkedIn ad formats** in Recotap to enhance flexibility in their strategies. - Users find a **lack of LinkedIn ad formats** in Recotap, limiting flexibility during GTM planning and strategy. - Users faced initial **syncing issues** with Recotap, though the team swiftly addressed and resolved them effectively. - Users report **technical issues** with ad synchronization and an outdated UI that hinders usability and workflow efficiency. - Users find the **time-consuming data sync** and update processes challenging, affecting real-time tracking of campaigns. #### What Are Recent G2 Reviews of Recotap? **["Empowers Sales-Aligned Marketing with Unmatched Visibility"](https://www.g2.com/survey_responses/recotap-review-12158209)** **Rating:** 5.0/5.0 stars _— Rahul W._ [Read full review](https://www.g2.com/survey_responses/recotap-review-12158209) **["Unmatched Clarity and Efficiency for ABM Success"](https://www.g2.com/survey_responses/recotap-review-12113025)** **Rating:** 5.0/5.0 stars _— Raghav P._ [Read full review](https://www.g2.com/survey_responses/recotap-review-12113025) #### What Are G2 Users Discussing About Recotap? - [What is Recotap used for?](https://www.g2.com/discussions/what-is-recotap-used-for) - ‹ Prev ‹ Prev - 1 - [2](/categories/account-based-advertising?order=g2_score&page=2#product-list) - [3](/categories/account-based-advertising?order=g2_score&page=3#product-list) - [Next › Next ›](/categories/account-based-advertising?order=g2_score&page=2#product-list) Spotlight Categories [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Employer of Record (EOR) Software](https://www.g2.com/categories/employer-of-record-eor) [Online Community Management Software](https://www.g2.com/categories/online-community-management) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) [Expense Management Software](https://www.g2.com/categories/expense-management) Similar Categories - [Account-Based Direct Mail](/categories/account-based-direct-mail) - [Account-Based Web and Content Experiences](/categories/account-based-web-and-content-experiences) - [Attribution](/categories/attribution) [Browse Account-Based Advertising Themes](/categories/account-based-advertising/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated October 3, 2024 Account-based advertising software enables businesses to engage buyers with highly targeted digital ads. These ads are personalized to key decision-makers within targeted accounts. Account-based advertising is one potential execution method within an account-based marketing strategy that marketers can implement to reach targeted accounts. Other execution methods can include [account-based direct mail](https://www.g2.com/categories/account-based-direct-mail-software) and [account-based web and content experiences](https://www.g2.com/categories/account-based-web-and-content-experiences-software), and companies can choose to implement one or a combination of execution tactics. Businesses can pull contacts from targeted accounts from their [CRM software](https://www.g2.com/categories/crm) or [marketing automation software](https://www.g2.com/categories/marketing-automation), or create lists of contacts to execute an account-based advertising strategy. Account-based advertising software differs from traditional advertising software like [display advertising](https://www.g2.com/categories/display-advertising), [video advertising](https://www.g2.com/categories/video-advertising), and [social media advertising](https://www.g2.com/categories/social-media-advertising), as it enables companies to utilize different targeting methods. These targeting methods can include segmenting audiences by account and by specific contacts within accounts to create more relevant, personalized ads. These tools are often leveraged alongside [retargeting software](https://www.g2.com/categories/retargeting), which helps companies serve digital ads to users who have previously visited their website. Account-based advertising software can retarget relevant ads to the right personas from targeted accounts that visit a company’s website. To qualify for inclusion in the Account-Based Advertising category, a product must: - Assist businesses in executing 1:1 account-based interactions through digital advertising methods - Provide the ability to create one or more of the following types of digital ads: display advertising, mobile advertising, video advertising, and social media advertising Top Tools at a Glance | Product | Best for | User Review | | --- | --- | --- | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image")](https://www.g2.com/products/6sense-revenue-marketing/reviews)[6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews)[4.2/5(1,485)](https://www.g2.com/products/6sense-revenue-marketing/reviews) | Intent-driven ABM advertising with Salesforce-synced segments | "Intent Data That Transforms Account Prioritization" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image")](https://www.g2.com/products/demandbase-one/reviews)[Demandbase One](https://www.g2.com/products/demandbase-one/reviews)[4.4/5(1,987)](https://www.g2.com/products/demandbase-one/reviews) | Intent-triggered B2B account advertising with CRM sync | "Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_76f9a5b7ec4c81d6e83a33fb8cef9d03/adroll-abm-formerly-rollworks.png "Product Avatar Image")](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)[AdRoll ABM (Formerly...](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)[4.3/5(655)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) | CRM-synced account targeting with intent-layered display | "Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_10ea3b5666dbe3f573b5d6798086f782/influ2.png "Product Avatar Image")](https://www.g2.com/products/influ2/reviews)[Influ2](https://www.g2.com/products/influ2/reviews)[4.6/5(158)](https://www.g2.com/products/influ2/reviews) | Contact-level ad targeting with CRM-synced intent signals | "Excellent for Tracking Marketing Traffic and Interested Leads" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3acaab9faa4630efc2447b67320b196a/demandscience-demandscience.png "Product Avatar Image")](https://www.g2.com/products/demandscience-demandscience/reviews)[DemandScience](https://www.g2.com/products/demandscience-demandscience/reviews)[4.4/5(763)](https://www.g2.com/products/demandscience-demandscience/reviews) | TAL-matched B2B lead delivery at scale | "DemandScience Delivers—Fast, Friendly Support and Powerful Capabilities" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c2fb217ed112b00cea680b08b13a3f8c/foundry-abm.jpg "Product Avatar Image")](https://www.g2.com/products/foundry-abm/reviews)[Foundry ABM](https://www.g2.com/products/foundry-abm/reviews)[4.2/5(206)](https://www.g2.com/products/foundry-abm/reviews) | Omnichannel ABM orchestration with intent-driven account scoring | "Robust Platform for Precise using Intent Signals and Facilitates Efficient Email Campaign Creation" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_591d636846dd2fb7c5c29917cdb1879a/metadata-io.png "Product Avatar Image")](https://www.g2.com/products/metadata-io/reviews)[Metadata.io](https://www.g2.com/products/metadata-io/reviews)[4.6/5(300)](https://www.g2.com/products/metadata-io/reviews) | Multi-channel ABM experimentation with CRM-synced audiences | "Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3b59d9a0ad67ae5bc9ac4f8caddba231/gtm-studio-powered-by-zoominfo.png "Product Avatar Image")](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)[GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews)[4.5/5(3,512)](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | Intent-driven B2B account-based ad targeting | "Amazing Platform That Helps Marketers Bridge the Gap with your Audience" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_16b65848c6cee4f401b029ef8e203f40/madison-logic-platform.png "Product Avatar Image")](https://www.g2.com/products/madison-logic-platform/reviews)[Madison Logic Platform](https://www.g2.com/products/madison-logic-platform/reviews)[4.3/5(275)](https://www.g2.com/products/madison-logic-platform/reviews) | Intent-driven multi-channel ABM with account-level lead syndication | "Robust Dashboard with Easy Setup but Minor Hiccups" | | [![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c2cbd496d72d7fa3e9ae3ec3dda397dd/opensense-email-signatures.png "Product Avatar Image")](https://www.g2.com/products/opensense-email-signatures/reviews)[Opensense Email Signatures](https://www.g2.com/products/opensense-email-signatures/reviews)[4.7/5(384)](https://www.g2.com/products/opensense-email-signatures/reviews) | Targeted banner campaigns inside everyday email | "Consistent Formatting Across Devices with Fast, Easy Banner Ad Creation and Analytics" | * * * Show More