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Account Data Management reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Account Data Management Software for Medium-Sized Businesses

Products classified in the overall Account Data Management category are similar in many regards and help companies of all sizes solve their business problems. However, medium-sized business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Medium-Sized Business Account Data Management to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Medium-Sized Business Account Data Management category.

In addition to qualifying for inclusion in the Account Data Management Software category, to qualify for inclusion in the Medium-Sized Business Account Data Management Software category, a product must have at least 10 reviews left by a reviewer from a medium-sized business.

Top 10 Account Data Management Software for Medium-Sized Businesses

  • HubSpot Marketing Hub
  • ZoomInfo
  • Groove
  • Marketo Engage
  • LeanData
  • 6sense
  • Demandbase ABM Platform
  • Demandbase Orchestration
  • Terminus ABM Platform
  • Infer

Compare Medium-Sized Business Account Data Management Software

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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(6,392)4.4 out of 5
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HubSpot is a leading growth platform. Since 2006, we have been on a mission to make the world more inbound. Today, over 68,800 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to Grow Better. HubSpot Marketing Hub has everything you need to run successful in

(4,251)4.4 out of 5
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ZoomInfo Powered by DiscoverOrg combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for opera

(1,249)4.7 out of 5
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Groove is the leading sales engagement platform for enterprises using Salesforce, specializing in ease-of-use, ease-of-administration, and cross-team collaboration. Built for the needs of full-cycle sellers, Groove automates non-sales activities so that pre- and post-sales reps can spend more time building relationships and generating revenue. On average, Groove gives revenue teams 20% of their time back to focus on higher-value activities. Groove’s Salesforce-native architecture can be customiz

(2,177)4.1 out of 5
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Marketo Engage helps marketing teams be the drivers of demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey. The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand custome

(415)4.6 out of 5
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LeanData is the leading provider of go-to-market operations solutions powering the modern revenue engine. Standing at the center of Salesforce CRM, LeanData’s family of solutions orchestrate and automate the go-to-market process enabling B2B companies to increase speed-to-revenue and improve the buyer experience. With LeanData’s Lead-to-Account Matching, Routing, Engagement, and Attribution solutions, sales reps only receive the leads, contacts, accounts, and opportunities they need to work on,

(205)4.3 out of 5
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The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anyt

(141)4.3 out of 5

The biggest and fastest growing companies in the world rely on Demandbase to drive their Account-Based Marketing strategies and maximize B2B marketing performance. We pioneered the ABM category nearly a decade ago, and today we lead the industry as an indispensable part of the B2B tech stack. Demandbase offers the only end-to-end ABM Platform that helps B2B companies identify, win and grow the accounts that matter most.

(123)4.2 out of 5

Demandbase Orchestration brings the scale and sophistication of traditional lead-based marketing automation to the account-based marketing world. With it, you can drive more meaningful interactions using multi-channel, cross department plays and complex audience segmentation at scale.

(161)4.4 out of 5
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Terminus is a full-funnel account-based marketing platform that serves as your end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise, and reporting on the revenue outcomes that matter. Unify your first- and third-party data by using the Terminus Account Hub to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify eng

(125)4.5 out of 5
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Infer’s predictive lead scoring platform leverages the power of predictive analytics and hands-on data science to help you determine who your ideal buyers are, understand their purchasing behavior and stop wasting time on leads that will never convert. Infer analyzes the data collected in your CRM, your marketing automation systems and Infer's massive database of company information to find the prospects who are most likely to buy and are the best fit for your company. It computes precise score

(111)4.3 out of 5
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Triblio’s Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Triblio combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores the level of interest each account has in making a purchase. With Triblio, customers like JDA, Ato

(160)4.4 out of 5

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 2000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe. SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperperson

(161)4.7 out of 5
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ConnectLeader provides multi-channel B2B sales engagement technologies for all types of sales roles to increase their top line revenue by increasing productivity up to 800%. Our Intelligent Sales Acceleration and multi-channel Sales Engagement platform gives sales, lead generation, and marketing teams powerful tools to identify the right prospects, obtain accurate contact data, and enable accelerated communication using our sales connectivity optimization and lead nurturing solutions. Beware; on

(145)4.3 out of 5
Entry Level Price:FREE

About RingLead RingLead is a SaaS cloud-based data orchestration platform that offers a complete end-to-end suite of solutions to discover, clean, protect, enhance, segment, score, and route your CRM and marketing automation data. Since 2003 RingLead has helped solve the data challenges of Fortune 500, and other large, medium, & small enterprises across the globe. RingLead automates the way organizations conduct their most important data processes: - Deduplication - Normalization - Enri

(50)4.9 out of 5
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Openprise Data Orchestration and CDP solutions automate all your business processes to deliver a crystal-clear, 360-degree view of customers and prospects across your entire martech stack. Openprise is a single, no-code platform that combines the best practices, business rules, and data you need to automate hundreds of processes like list loading, cleansing and enrichment, segmentation, account scoring, and many more. With Openprise, you can boost campaign performance, scale up your operations,

(90)4.4 out of 5

RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for m

(115)4.0 out of 5
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Full Circle Insights delivers marketing and sales performance management solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce App Cloud, Full Circle Insights’ products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insi

(33)4.1 out of 5
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Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Glo

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Check out the G2 Grid® for the top Account Data Management Software products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
High Performers
Demandbase ABM Platform
HubSpot Marketing Hub
Marketo Engage
Full Circle Insights
Terminus ABM Platform
Demandbase Orchestration
Market Presence

Learn More About Account Data Management Software

What is Account Data Management Software?

Businesses use account data management software to maximize the success of account-based marketing (ABM) campaigns. This type of software manages prospect data throughout the ABM process so both sales and marketing teams have continuous awareness of target accounts. Account data management software accomplishes this by organizing data across disparate systems to create a complete, unified view of accounts. This type of software can route leads to sales and marketing based only on account status. For this reason, many account data management tools integrate with CRM systems and marketing automation software so an account-based marketing strategy can work smoothly with other sales and marketing initiatives.

Key Benefits of Account Data Management Software

  • Unifies account and contact data in a single place to deliver a clear picture of targeted accounts
  • Manages target accounts to help execute account-based marketing campaigns
  • Creates custom account segmentations based on factors like personas and job levels
  • Assists companies in prioritizing target accounts based on engagement and intent signals

Why Use Account Data Management Software?

Businesses should use account data management software to ensure they are driving the maximum amount of success possible from their account-based marketing campaigns. Managing target accounts and creating custom account segmentations can assist companies in executing hyper-personalized account-based marketing campaigns. Account data management software can identify target accounts to trigger the delivery of relevant content across multiple channels. Finally, this type of software can help marketing and sales teams flag target accounts and contacts in their CRM and marketing automation software.

Prioritize and segment accounts — Companies can use this type of software to prioritize accounts and segment target lists, helping align sales and marketing throughout the account-based marketing process.

Deliver relevant campaigns — Account-data management software helps identify which targeted accounts could use additional engagement and aids marketers in sending relevant campaigns such as email or advertising campaigns.

Lead to account matching — This type of software helps match leads to target account records and helps resolve duplicate account records, missing contact information, and other important information.

Interaction management — It’s imperative for sales and marketing to see all interactions with targeted accounts so duplicated efforts aren’t taking place for complete visibility across teams. This type of software manages all interactions with targeted accounts, helping simplify this process.

Who Uses Account Data Management Software?

Marketing and sales teams — Account-based marketing was developed to bring together sales and marketing teams to target their most important accounts with account-level, personalized marketing campaigns. Both sale and marketing teams utilize account data management software to manage current accounts and target the best accounts for account-based marketing campaigns.

Account Data Management Software Features

Data enrichment — Fills in missing gaps in contact and account records to create a complete picture for targeted accounts. Examples of missing gaps could include an account’s industry or company size, for example.

Segmentation — Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. Segmentation assists companies in personalizing marketing materials and messaging targeted contacts and accounts.

Account identification — Helps identify and distribute accounts internally, giving prioritization to those most likely to convert to sales.

Predictive scoring — Automatically scores prospects based on behavior and engagement levels. Predictive lead scoring analyzes data around successful leads that turned into "closed won" opportunities, or customers.

Account journey tracking — Tracks account journeys to trigger actions from sales and marketing campaigns and also attributes success to specific tactics.

Account-level insights — Helps determine the correlation between ad exposure and site visits, assets downloaded, content, and leads generated.

Prioritized accounts — Helps determine which accounts have the highest and the lowest opportunity to convert.