# Best Account Data Management Software for Medium-Sized Businesses ## How Many Account Data Management Software Products Does G2 Track? **Total Products under this Category:** 77 ### Category Stats (Aug 2026) - **Average Rating:** 4.5/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Integrate (+5.02%) - Among all products in this category, Integrate recorded the largest rating increase compared to last month _Last updated: August 04, 2026_ ## How Does G2 Rank Account Data Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 65,100+ Authentic Reviews - 77+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Account Data Management Software ![G2 Grid® for Account Data Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/account-data-management/grids.png?focus%5B%5D=364&focus%5B%5D=577&focus%5B%5D=135441&focus%5B%5D=19743&focus%5B%5D=54066&focus%5B%5D=319&focus%5B%5D=7788&focus%5B%5D=4805) Highlighted products: HubSpot Marketing Hub, GTM Workspace - Powered by ZoomInfo, GTM Studio - Powered by ZoomInfo, Apollo.io, AdRoll ABM (Formerly RollWorks), Demandbase One, Clari, and Foundry ABM. Underlying data: [Grid® JSON](https://www.g2.com/categories/account-data-management/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=adroll-abm-formerly-rollworks&focus%5B%5D=demandbase-one&focus%5B%5D=clari&focus%5B%5D=foundry-abm&segment=mid-market) **Sponsored** ### GTM Workspace - Powered by ZoomInfo Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1036&secure%5Bchosen_at%5D=2026-08-15T09%3A30%3A08Z&secure%5Bdisplayable_resource_id%5D=1036&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1036&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=577&secure%5Bresource_id%5D=1036&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Faccount-data-management%2Fmid-market&secure%5Btoken%5D=79bfb18e550932f1345f56c2236eebbebfd0472d31a118b2f644385760749ec9&secure%5Burl%5D=https%3A%2F%2Fwww.zoominfo.com%2Foffers%2Faccount-data-management%3Fcamp_id%3D7017y000023WgNyAAK%26utm_source%3DG2%26utm_medium%3DG2clicks%26utm_campaign%3DWorkspace_AccountDataManagement_NB-All_G2_NA_US%26utm_content%3DFT%26offer%3Dfree_trial&secure%5Burl_type%5D=custom_url) ### [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) Marketing Hub consolidates marketing tools and customer data into a unified platform, eliminating scattered point solutions and simplifying software management for modern marketing teams. Core Value Proposition: HubSpot's Marketing Hub solves three critical pain points stemming from disconnected software: fragmented customer data, inefficient execution, and wasted time on tool management. Built as part of the HubSpot CRM platform, Marketing Hub keeps customer data central to all marketing activities– enabling sales alignment and clear ROI tracking across the full platform. Key Capabilities: Unified Data Architecture: Marketing Hub stores all marketing tools and customer data on one platform. This eliminates data silos and provides complete customer context for personalized marketing at scale. Time Efficiency: Marketers save time previously spent switching between applications, reconciling data across systems, and troubleshooting integration issues that plague multi-tool marketing stacks. Smart CRM Integration: Because Marketing Hub operates as part of the HubSpot CRM platform rather than as a standalone tool, customer information, interaction history, and engagement data remain accessible within the marketing workflow without manual data transfer. Sales-Marketing Alignment: With the complete HubSpot CRM platform, marketing and sales teams work in alignment. Unified reporting ties marketing activities to revenue, proving ROI. Marketing Hub vs. Alternatives: Unlike individual marketing tools requiring manual integration and data transfer, Marketing Hub provides a native connection between email marketing, landing pages, social media management, and data analytics. This eliminates integration complexity and data sync challenges that fragment marketing operations. Marketing Hub delivers powerful capabilities without requiring extensive training, dedicated administrators, or technical implementation teams that complex enterprise platforms demand. Teams can adopt and use the system quickly, focusing on execution rather than software management. Who Should Use Marketing Hub: Marketing Hub serves marketing teams experiencing productivity loss from tool fragmentation, marketers requiring complete customer context for effective personalization, and organizations needing to demonstrate clear marketing ROI. The platform scales from small marketing teams to enterprise organizations without proportional increases in system complexity. Outcome: Marketing Hub enables marketers to save valuable time, provide personalized experiences that attract and convert the right customers at scale, and keep data at the center of everything they do– all while scaling their company, not complexity. **Average Rating:** 4.4/5.0 **Total Reviews:** 14,260 #### How Do G2 Users Rate HubSpot Marketing Hub? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 7.8/10 (Category avg: 8.6/10) - **Segmentation :** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind HubSpot Marketing Hub? - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Company Website:** hubspot.com - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot 784,270 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website) 12,158 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Coordinator - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 52% Small, 41% Medium #### What Do G2 Reviewers Say About HubSpot Marketing Hub? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **ease of use** of HubSpot Marketing Hub, which simplifies managing all marketing activities in one platform. - Users value the **automation tools** in HubSpot Marketing Hub, significantly boosting productivity and simplifying email marketing processes. - Users love the **beginner-friendly yet powerful features** of HubSpot Marketing Hub, simplifying marketing and automation processes. - Users love the **powerful automation features** of HubSpot Marketing Hub, enabling efficient lead nurturing and campaign management. - Users appreciate the **seamless integrations** of HubSpot Marketing Hub, enhancing collaboration between marketing and sales efforts. ##### Cons - Users find the **learning curve steep** for HubSpot Marketing Hub, requiring time and training to master its features. - Users find HubSpot Marketing Hub's **limited features** frustrating, lacking essential tools and ease of use compared to competitors. - Users find HubSpot Marketing Hub to be **expensive** as costs rise significantly with increasing features and contacts. - Users find the **missing features** in HubSpot Marketing Hub limit flexibility and increase costs as their needs grow. - Users find HubSpot Marketing Hub's **high pricing** challenging, especially for smaller teams needing advanced features. #### What Are Recent G2 Reviews of HubSpot Marketing Hub? **["Centralized Data Management with Outstanding AI Features"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122)** **Rating:** 5.0/5.0 stars _— Jason N._ [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13244122) **["Easy Navigation, Centralised Data, Powerful Filters, and Great Value in HubSpot Marketing Hub"](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075)** **Rating:** 5.0/5.0 stars _— Vikas G._ [Read full review](https://www.g2.com/survey_responses/hubspot-marketing-hub-review-13234075) #### What Are G2 Users Discussing About HubSpot Marketing Hub? - [What are your tips for using HubSpot Marketing Hub effectively?](https://www.g2.com/discussions/what-are-your-tips-for-using-hubspot-marketing-hub-effectively) - 3 comments - [Is HubSpot Marketing Hub worth it?](https://www.g2.com/discussions/is-hubspot-marketing-hub-worth-it) - 7 comments, 3 upvotes - [How does HubSpot Marketing Hub integrate with other tools to create a cohesive digital marketing strategy?](https://www.g2.com/discussions/how-does-hubspot-marketing-hub-integrate-with-other-tools-to-create-a-cohesive-digital-marketing-strategy) - 2 comments, 2 upvotes - [What is HubSpot Marketing Hub used for?](https://www.g2.com/discussions/what-is-hubspot-marketing-hub-used-for) - 2 comments, 2 upvotes - [What is HubSpot software?](https://www.g2.com/discussions/what-is-hubspot-software) - 2 comments ### [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,875 #### How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.6/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.6/10 (Category avg: 8.6/10) - **Segmentation :** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind GTM Workspace - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 26% Large #### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **robust and accurate contact database** of GTM Workspace, enhancing their outbound prospecting efforts. - Users find **GTM Workspace easy to use** , enabling smooth data export and effective lead nurturing with intuitive functionality. - Users value the **data accuracy** of GTM Workspace, enabling effective sales intelligence and better prospecting success. - Users love the **AI features** of GTM Workspace, enhancing their prospecting efficiency and conversion rates significantly. - Users value the **easy access to relevant contacts and companies** , streamlining prospecting and enhancing lead nurturing efforts. ##### Cons - Users note the **inaccurate data** can hinder effectiveness, impacting contact success and overall user experience. - Users face challenges with **outdated data** , such as inaccurate email addresses and job titles, hindering effective outreach. - Users report **outdated contacts** causing complications, with issues in synchronizing accurate information from integrations. - Users experience **data inaccuracy** issues, with outdated information and difficulties in searching and integrating with other systems. - Users frequently deal with **outdated information** , including poor email addresses and inaccurate job titles, complicating their workflow. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **["Efficient Sales Intelligence Solution - A Review of ZoomInfo SalesOS"](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-8748490)** **Rating:** 5.0/5.0 stars _— Aishwarya K._ [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-8748490) **["All-in-One Company & Contact Intelligence That Speeds Up Account Research"](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-13201159)** **Rating:** 4.0/5.0 stars _— Arun P._ [Read full review](https://www.g2.com/survey_responses/gtm-workspace-powered-by-zoominfo-review-13201159) #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [How does ZoomInfo SalesOS empower sales teams to achieve better results through data-driven insights?](https://www.g2.com/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [What is ZoomInfo SalesOS used for?](https://www.g2.com/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Who are ZoomInfo's top 3 competitors?](https://www.g2.com/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [How does ZoomInfo get my details?](https://www.g2.com/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 #### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.4/10 (Category avg: 8.6/10) - **Segmentation :** 8.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind GTM Studio - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Medium, 24% Large #### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency. - Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively. - Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency. - Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency. ##### Cons - Many users find the **pricing too high** for small teams, making it less accessible for their needs. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability. - Users note that the **high pricing** may not be suitable for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform's complexity and extensive features. - Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **["Amazing Platform That Helps Marketers Bridge the Gap with your Audience"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)** **Rating:** 5.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) **["Account Exectuive"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)** **Rating:** 5.0/5.0 stars _— Alex P._ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### [Apollo.io](https://www.g2.com/es/products/apollo-io/reviews) Apollo.io es una plataforma de mercado (GTM) impulsada por IA que ayuda a los equipos de ingresos a encontrar, involucrar y gestionar compradores B2B a lo largo de todo el ciclo de ventas. Apollo.io es la empresa detrás de la primera plataforma GTM completamente agéntica de la industria, transformando cómo los equipos de ingresos ejecutan sus estrategias. Más allá de la automatización, los agentes inteligentes de Apollo impulsan activamente resultados a lo largo de todo el embudo de ventas, desde la prospección hasta la gestión de acuerdos, todo en un solo lugar. Confiado por millones de usuarios y cientos de miles de empresas, incluidas Anthropic, Autodesk y Docusign, Apollo está haciendo que el mercado de clase mundial sea simple, inteligente y accesible para todos. Apollo atiende a representantes de desarrollo de ventas, ejecutivos de cuentas, líderes de ventas, operaciones de ingresos y equipos de marketing en organizaciones B2B de diversos tamaños. Los equipos utilizan Apollo para construir y mantener listas de cuentas objetivo, orquestar movimientos de salida y entrada, gestionar oportunidades y entender qué actividades conducen a un pipeline calificado y a ingresos cerrados. Las capacidades clave incluyen: Datos y segmentación: Acceso a una gran base de datos B2B con detalles de empresas y contactos, incluyendo datos firmográficos, tecnográficos y de señales de compradores, para que los usuarios puedan definir perfiles de clientes ideales y crear segmentos precisos para el alcance. Prospección y enriquecimiento: Herramientas para buscar, filtrar y guardar listas de prospectos, además de flujos de trabajo de enriquecimiento que mantienen actualizados los registros de contactos y cuentas en Apollo y sistemas conectados como CRM. Compromiso de ventas: Secuencias de múltiples pasos y canales para correos electrónicos, llamadas y tareas que estandarizan cómo los representantes hacen seguimiento a los prospectos, con controles para el tiempo, la limitación y la entregabilidad. Flujos de trabajo agénticos y asistidos por IA: Agentes inteligentes y características de IA que ayudan con la investigación de cuentas, la puntuación de leads, la generación de mensajes y las recomendaciones de próximos pasos para que los representantes puedan priorizar y personalizar a escala. Gestión de acuerdos y actividades: Funcionalidad básica estilo CRM para rastrear oportunidades, etapas, actividades y notas, brindando a los equipos una vista única de la salud del pipeline y el rendimiento de ventas. Al combinar datos, compromiso y ejecución de acuerdos en una sola plataforma, Apollo está diseñado para reducir el número de herramientas desconectadas en una pila GTM típica y proporcionar un flujo de trabajo consistente para construir pipeline y gestionar acuerdos. Esto ayuda a las organizaciones a mejorar la calidad de los datos, aumentar la productividad de los vendedores y ejecutar programas de mercado más estructurados y medibles. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,411 #### How Do G2 Users Rate Apollo.io? - **¿Ha sido the product un buen socio para hacer negocios?:** 9.1/10 (Category avg: 9.4/10) - **Análisis de plomo:** 8.3/10 (Category avg: 8.5/10) - **Cuentas priorizadas:** 8.0/10 (Category avg: 8.6/10) - **Segmentación:** 8.5/10 (Category avg: 8.6/10) #### Who Is the Company Behind Apollo.io? - **Vendedor:** [Apollo.io](https://www.g2.com/es/sellers/apollo-io) - **Sitio web de la empresa:** www.apollo.io - **Año de fundación:** 2015 - **Ubicación de la sede:** San Francisco, CA - **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd66144fa663d2dd3c2508a803817bd944c2b55318e4c7961b7f099adc28bac4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapollo-io%2F&secure%5Burl_type%5D=linkedin_company_website) 1 empleados en LinkedIn® #### Who Uses This Product? - **Who Uses This:** Ejecutivo de Cuentas, Gerente de Desarrollo de Negocios - **Top Industries:** Tecnología de la información y servicios, Software de Computadora - **Company Size:** 67% Small, 29% Medium #### What Do G2 Reviewers Say About Apollo.io? _AI-generated summary from verified user reviews_ ##### Pros - Los usuarios aprecian la **facilidad de uso** de Apollo.io, disfrutando de una interfaz simple que agiliza su flujo de trabajo. - Los usuarios destacan Apollo.io por su **generación de leads simplificada** , mejorando la accesibilidad y eficiencia en la prospección de ventas. - Los usuarios valoran la **base de datos completa y la automatización sin problemas** de Apollo.io para una prospección y soporte eficientes. - Los usuarios aprecian las **características de automatización masiva y personalización** de Apollo.io, mejorando significativamente la eficiencia de su alcance. - Los usuarios valoran la **automatización que ahorra tiempo** de Apollo.io, agilizando el alcance y mejorando la productividad general. ##### Cons - Los usuarios encuentran frustrantes las **opciones limitadas de integración de CRM** , deseando más características en el plan básico. - Los usuarios experimentan **datos inexactos** en Apollo.io, lo que requiere verificación manual y conduce a información de contacto poco fiable. - Los usuarios encuentran la **curva de aprendizaje empinada** y la interfaz de usuario torpe, lo que hace que la navegación efectiva sea un desafío. - Los usuarios encuentran que las **funciones limitadas** de Apollo.io son restrictivas, especialmente en lo que respecta a las integraciones de CRM y las asignaciones de secuencias en los planes más económicos. - Los usuarios experimentan **inexactitud de datos** con Apollo.io, encontrando que la información de contacto desactualizada o incorrecta dificulta los esfuerzos de alcance efectivo. #### What Are Recent G2 Reviews of Apollo.io? **["Prospección y divulgación todo en uno que ahorra mucho tiempo"](https://www.g2.com/es/survey_responses/apollo-io-review-13265102)** **Rating:** 4.0/5.0 stars _— Meghana R._ [Read full review](https://www.g2.com/es/survey_responses/apollo-io-review-13265102) **["Apollo.io potencia la prospección con datos poderosos, secuenciación e integración CRM."](https://www.g2.com/es/survey_responses/apollo-io-review-13134727)** **Rating:** 5.0/5.0 stars _— Sanskar M._ [Read full review](https://www.g2.com/es/survey_responses/apollo-io-review-13134727) #### What Are G2 Users Discussing About Apollo.io? - [¿Qué capacidades únicas ofrece Apollo.io para agilizar los flujos de trabajo de ventas y marketing?](https://www.g2.com/es/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [¿Para qué se utiliza Apollo.io?](https://www.g2.com/es/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [¿Cómo elimino mi información de Apollo io?](https://www.g2.com/es/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [¿Es Apollo IO gratuito?](https://www.g2.com/es/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [What is Apollo io?](https://www.g2.com/es/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals. Targeted primarily at mid-sized businesses across various industries such as ecommerce, technology, financial services, and education, AdRoll caters to marketers seeking to enhance their advertising effectiveness. The platform is particularly beneficial for those looking to implement multi-channel advertising strategies, as it offers insights into audience behavior and cross-channel attribution. This functionality allows businesses to understand the customer journey better and optimize their marketing efforts accordingly. One of the standout features of AdRoll is its ability to deliver full-funnel performance. Marketers can create and manage campaigns that span multiple channels, ensuring that their messaging reaches potential customers at various touchpoints. Additionally, the platform provides valuable audience insights, helping users identify and target the right demographics effectively. For B2B teams, AdRoll's Account-Based Marketing (ABM) capabilities, previously known as RollWorks, enhance these features by enabling account-specific targeting and multi-touch campaigns, supported by real-time buyer intelligence. AdRoll's integration capabilities further distinguish it within the advertising software category. The platform seamlessly connects with various marketing tools and systems, allowing users to consolidate their advertising efforts in one place. This integration not only simplifies campaign management but also enhances data analysis, enabling marketers to make informed decisions based on comprehensive performance metrics. With nearly two decades of data backing its operations and a reputation for award-winning support, AdRoll equips marketing teams with the resources they need to advertise more intelligently, respond quickly to market changes, and achieve their objectives efficiently. **Average Rating:** 4.3/5.0 **Total Reviews:** 653 #### How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.4/10) - **Lead Analysis :** 7.9/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.4/10 (Category avg: 8.6/10) - **Segmentation :** 8.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind AdRoll ABM (Formerly RollWorks)? - **Seller:** [NextRoll](https://www.g2.com/sellers/nextroll) - **Company Website:** www.nextroll.com - **Year Founded:** 2018 - **HQ Location:** San Francisco, California - **Twitter:** @NextRoll\_Inc 274 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c91af1596b406565ab4d6a82b1ade3ec6931d1b4b81bcfd38acdb015ab14e35e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadroll%2Fpeople%2F&secure%5Burl_type%5D=linkedin_company_website) 175 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 58% Medium, 28% Small #### What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. - Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. - Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. - Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. - Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. ##### Cons - Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. - Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. - Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. - Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. - Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. #### What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)? **["A Valuable Platform for Account-Based Marketing and Display Advertising"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710)** **Rating:** 5.0/5.0 stars _— Sandra T._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13132710) **["Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights"](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001)** **Rating:** 5.0/5.0 stars _— Rob Y._ [Read full review](https://www.g2.com/survey_responses/adroll-abm-formerly-rollworks-review-13139001) #### What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)? - [What is RollWorks Account-Based Platform used for?](https://www.g2.com/discussions/what-is-rollworks-account-based-platform-used-for) ### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 #### How Do G2 Users Rate Demandbase One? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.8/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.8/10 (Category avg: 8.6/10) - **Segmentation :** 8.7/10 (Category avg: 8.6/10) #### Who Is the Company Behind Demandbase One? - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase 21,346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 985 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. ##### Cons - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. #### What Are Recent G2 Reviews of Demandbase One? **["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) **["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### [Clari](https://www.g2.com/products/clari/reviews) Clari+Salesloft is a category-transforming AI company architecting the future of revenue. By building the world’s first Predictive Revenue System, we help organizations move beyond fragmented applications and systems of record to a model that continuously drives and adapts revenue execution. Our platform captures deal data signals, and uses tailor-built AI to create the right context and drive action across sales teams. Instead of disconnected insights and siloed workflows, sales teams operate with shared understanding, faster decisions, and execution that stays aligned to the business. Trusted by thousands of enterprises including Adobe, 3M, IBM, and Zoom, Clari+Salesloft powers the forecast, surfaces pipeline risk, and drives proactive execution—returning thousands of hours to the field and enabling predictable, scalable growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 5,503 #### How Do G2 Users Rate Clari? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.9/10 (Category avg: 8.6/10) - **Segmentation :** 8.8/10 (Category avg: 8.6/10) #### Who Is the Company Behind Clari? - **Seller:** [Salesloft](https://www.g2.com/sellers/salesloft) - **Year Founded:** 2011 - **HQ Location:** Atlanta, GA - **Twitter:** @Salesloft 18,437 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1c72bf0f0f6a02380b7fe128396fa033291b10b85b3fc210dd4659ed9b53b1e3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2296178%2F&secure%5Burl_type%5D=linkedin_company_website) 1,098 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Account Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 47% Medium, 41% Large #### What Do G2 Reviewers Say About Clari? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in Clari for forecasting, appreciating its intuitive interface and seamless updates. - Users appreciate the **ease of use** in Clari's Forecasting, allowing quick updates and excellent tracking against quotas. - Users appreciate Clari for its **real-time updates and seamless Salesforce integration** , enhancing workflow efficiency and visibility in sales opportunities. - Users find the **Salesforce integration** invaluable for streamlined data management and enhanced forecasting capabilities within Clari. - Users find Clari **incredibly helpful** for easy forecasting and effective revenue management, simplifying admin tasks significantly. ##### Cons - Users experience **customization limitations** with Clari, making it difficult to meet unique business needs effectively. - Users find **limited customization** in Clari, hindering tailored solutions for unique business needs and team insights. - Users experience a **steep learning curve** with Clari due to initial configuration and a confusing UI layout. - Users find **missing features** in Clari, with limitations in filtering, customization, and mobile app functionality affecting their experience. - Users experience **inconsistent Salesforce data reflection** in Clari, leading to confusion and potential errors in reporting. #### What Are Recent G2 Reviews of Clari? **["Clari has met and exceed our expectations for our GTM Oganization"](https://www.g2.com/survey_responses/clari-review-10775002)** **Rating:** 4.0/5.0 stars _— Eric M._ [Read full review](https://www.g2.com/survey_responses/clari-review-10775002) **["Clari Platform Review from a RevOps Perspective"](https://www.g2.com/survey_responses/clari-review-12400239)** **Rating:** 5.0/5.0 stars _— Matt D._ [Read full review](https://www.g2.com/survey_responses/clari-review-12400239) #### What Are G2 Users Discussing About Clari? - [How does Groove's integration with Clari enhance sales and revenue operations?](https://www.g2.com/discussions/how-does-groove-s-integration-with-clari-enhance-sales-and-revenue-operations) - 1 comment - [How is Groove, a Clari Company being used to enhance operational efficiency and user experience in its specific field?](https://www.g2.com/discussions/how-is-groove-a-clari-company-being-used-to-enhance-operational-efficiency-and-user-experience-in-its-specific-field) - [How do I add groove to Gmail?](https://www.g2.com/discussions/how-do-i-add-groove-to-gmail) - 1 comment - [How much does groove cost?](https://www.g2.com/discussions/how-much-does-groove-cost) - 1 comment, 1 upvote - [What groove means in music?](https://www.g2.com/discussions/what-groove-means-in-music) - 7 comments ### [LeanData](https://www.g2.com/products/leandata/reviews) LeanData is the leading platform for Intelligent GTM Orchestration. Sitting at the intersection of AI agents, human sellers, and the systems they share, LeanData helps B2B enterprises fuel efficient revenue growth by orchestrating every signal, whether human, system, or AI-driven, across the entire revenue lifecycle. Our platform acts as the connective tissue across your GTM motion, turning buyer signals into coordinated action from lead acquisition through retention and expansion. LeanData ensures AI becomes a first-class participant in your go-to-market strategy, not a disconnected signal or ungoverned black box. Every buyer interaction triggers the right deterministic action, reliably and every time. Built for enterprise complexity, LeanData handles any-object routing, buying group orchestration, and automated scheduling, all with full auditability and governance. No coding required. More than 1,000 leading companies, including Anthropic, OpenAI, and Databricks and others, rely on LeanData to bridge the gap between AI-generated insights and the revenue actions that drive growth. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,038 #### How Do G2 Users Rate LeanData? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 7.9/10 (Category avg: 8.6/10) - **Segmentation :** 8.4/10 (Category avg: 8.6/10) #### Who Is the Company Behind LeanData? - **Seller:** [LeanData, Inc.](https://www.g2.com/sellers/leandata-inc) - **Company Website:** leandata.com - **Year Founded:** 2012 - **HQ Location:** Santa Clara, CA - **Twitter:** @LeanData 4,030 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=934881c857d2697b01191cb8b5023b36b560d7a48ebb28087271dd23f3f31cef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2627327%2F&secure%5Burl_type%5D=linkedin_company_website) 189 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Operations Manager, Salesforce Administrator - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 71% Medium, 21% Large #### What Do G2 Reviewers Say About LeanData? _AI-generated summary from verified user reviews_ ##### Pros - Users find LeanData to offer **ease of use** through visual elements and powerful features for managing lead routing efficiently. - Users value the **routing efficiency** of LeanData, appreciating its flexible and customizable solutions for managing leads effectively. - Users appreciate the **flexibility** of LeanData, enabling extensive customization to meet unique business requirements effectively. - Users value the **seamless integrations** of LeanData, enhancing their workflow across multiple platforms effortlessly. - Users laud LeanData's **helpful customer support** , enhancing their experience with efficient onboarding and troubleshooting assistance. ##### Cons - Users find LeanData to be **too technical and complicated** , wishing for a more intuitive and user-friendly experience. - Users face **configuration challenges** with LeanData's HubSpot integration, leading to complex maintenance and management issues. - Users find LeanData's setup **complex and convoluted** , especially when integrating with HubSpot and managing nodes over time. - Users face a **steep learning curve** with LeanData, requiring significant time to master its complex features. - Users face **limited customization** with LeanData, complicating setups and requiring significant maintenance for various integrations. #### What Are Recent G2 Reviews of LeanData? **["LeanData Makes Lead/Account Management Easy"](https://www.g2.com/survey_responses/leandata-review-13086761)** **Rating:** 4.5/5.0 stars _— Katie N._ [Read full review](https://www.g2.com/survey_responses/leandata-review-13086761) **["Salesforce-Native Routing That’s Flexible, Fast, and Easy to Manage"](https://www.g2.com/survey_responses/leandata-review-13086789)** **Rating:** 5.0/5.0 stars _— Nate T._ [Read full review](https://www.g2.com/survey_responses/leandata-review-13086789) #### What Are G2 Users Discussing About LeanData? - [What is LeanData used for?](https://www.g2.com/discussions/what-is-leandata-used-for) ### [Foundry ABM](https://www.g2.com/products/foundry-abm/reviews) Foundry's Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. In a single platform, Foundry ABM combines account-based advertising, web personalization, and sales activation features to orchestrate campaigns across multiple channels. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores account interest during the buying journey. Foundry ABM can orchestrate ABM campaigns to grow awareness, engagement, and pipeline within their target accounts. To learn more, https://foundryco.com/our-solutions/software/. Note: Many reviews are for the Triblio platform, which is now Foundry ABM. **Average Rating:** 4.2/5.0 **Total Reviews:** 201 #### How Do G2 Users Rate Foundry ABM? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.6/10 (Category avg: 8.6/10) - **Segmentation :** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind Foundry ABM? - **Seller:** [Foundry](https://www.g2.com/sellers/foundry-c6ab7058-5185-45a4-b1e0-961b90464e7b) - **Year Founded:** 1964 - **HQ Location:** Needham Heights, Massachusetts, United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7866e7f982d77f7487b56678ea7d43f71902918426802fbe47ad186349d98343&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoundryidg%2F&secure%5Burl_type%5D=linkedin_company_website) 5,391 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Manager, Marketing Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 65% Medium, 18% Small #### What Do G2 Reviewers Say About Foundry ABM? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Foundry ABM, facilitating seamless integration and efficient campaign management. - Users highlight the **seamless integrations** of Foundry ABM, enhancing alignment and improving marketing and sales collaboration. - Users find that Foundry ABM greatly enhances **sales efficiency** by targeting high-value accounts with personalized strategies. - Users value the **robust analytics** of Foundry ABM, enabling effective targeting and strategy refinement through real-time insights. - Users appreciate the **precision in audience targeting** of Foundry ABM, enhancing personalized campaigns and improving engagement. ##### Cons - Users find the **complex features** of Foundry ABM lead to a steep learning curve that complicates onboarding. - Users find the **steep learning curve** of Foundry ABM challenging, making onboarding and navigation initially overwhelming. - Users find **difficult learning** due to the steep learning curve and complex navigation of Foundry ABM. - Users find the **inadequate reporting** of Foundry ABM limits insights, necessitating extra effort for meaningful data extraction. - Users feel the **insufficient insights** from Foundry ABM hinder effective analysis and complicate data extraction processes. #### What Are Recent G2 Reviews of Foundry ABM? **["Robust Platform for Precise using Intent Signals and Facilitates Efficient Email Campaign Creation"](https://www.g2.com/survey_responses/foundry-abm-review-12932344)** **Rating:** 5.0/5.0 stars _— Christine R._ [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12932344) **["Foundry ABM: A Strong Hub with Strong Performance"](https://www.g2.com/survey_responses/foundry-abm-review-12745873)** **Rating:** 4.0/5.0 stars _— Verified User in Higher Education_ [Read full review](https://www.g2.com/survey_responses/foundry-abm-review-12745873) #### What Are G2 Users Discussing About Foundry ABM? - [What is Triblio ABM Platform used for?](https://www.g2.com/discussions/what-is-triblio-abm-platform-used-for) ### [Instantly](https://www.g2.com/products/instantly/reviews) Instantly turns leads into clients with Automated Outreach, Deliverability Network, Sales Engagement, B2B Lead Database & AI-Powered CRM. Find your leads, create your campaigns, connect your sending accounts, and watch those leads turn into customers - with one, flat-fee subscription. Founded in 2021, Instantly is the leading sales engagement platform used by more than 35,000 customers, from solopreneurs to global agencies. Our goal is to be the simplest tool on the market to make money with cold email. **Average Rating:** 4.8/5.0 **Total Reviews:** 4,129 #### How Do G2 Users Rate Instantly? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.9/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 9.0/10 (Category avg: 8.6/10) - **Segmentation :** 9.0/10 (Category avg: 8.6/10) #### Who Is the Company Behind Instantly? - **Seller:** [Instantly](https://www.g2.com/sellers/instantly) - **Company Website:** instantly.ai - **Year Founded:** 2001 - **HQ Location:** Sheridan, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9261b7de97da67cdddd09b77b3180a53a5872b60d62348d7d263c5071a446b6e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finstantlyapp%2F&secure%5Burl_type%5D=linkedin_company_website) 275 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, CEO - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 93% Small, 5% Medium #### What Do G2 Reviewers Say About Instantly? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Instantly, with simple setup and excellent support enhancing their experience. - Users value the **easy scalability and personalized outreach** that Instantly provides, simplifying campaign management and optimization. - Users commend **responsive customer support** from Instantly that simplifies setup and provides quick solutions for a seamless experience. - Users appreciate the **time-saving capabilities** of Instantly, allowing for effortless task management and efficient email campaigns. - Users praise the **Easy Setup** of Instantly, highlighting its straightforward mailbox configuration that streamlines email marketing tasks. ##### Cons - Users find the pricing structure to be **expensive** , especially with essential features locked behind higher-tier plans. - Users note the lack of **HR-specific features** , making candidate management and reporting cumbersome without additional tools. - Users report issues with **email management** , including campaign failures, bounced emails, and missing attachments causing frustration. - Users face **email issues** like campaign failures, integration challenges, and frustrating management of inbox features in Instantly. - Users face a challenging **learning curve** with Instantly, complicating campaign setup and navigation compared to other services. #### What Are Recent G2 Reviews of Instantly? **["Instantly showed me that cold email is not just about writing better emails"](https://www.g2.com/survey_responses/instantly-review-13109041)** **Rating:** 5.0/5.0 stars _— Miguel F._ [Read full review](https://www.g2.com/survey_responses/instantly-review-13109041) **["Perfect Balance: Easy Beginner-Friendly Setup, and Warmup That Allows Campaigns To Go Live Fast"](https://www.g2.com/survey_responses/instantly-review-12964227)** **Rating:** 5.0/5.0 stars _— Rahul K._ [Read full review](https://www.g2.com/survey_responses/instantly-review-12964227) #### What Are G2 Users Discussing About Instantly? - [What is Instantly used for?](https://www.g2.com/discussions/what-is-instantly-used-for) - 9 comments, 2 upvotes ### [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,462 #### How Do G2 Users Rate 6sense Revenue Marketing? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.4/10 (Category avg: 8.6/10) - **Segmentation :** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind 6sense Revenue Marketing? - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Revenue Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **insightful intent data** from 6sense, enhancing ad strategies and streamlining account segmentation. - Users value the **ease of use** of 6sense Revenue Marketing, allowing seamless setup of segments and alerts. - Users appreciate the **advanced targeting features** of 6sense Revenue Marketing, enhancing campaign effectiveness and audience engagement. - Users value the **easy-to-use lead generation features** of 6sense, providing crucial insights for successful campaigns. - Users appreciate the **clear visibility into the buying journey** that 6sense provides, aiding in strategic ad placement. ##### Cons - Users face a **steep learning curve** with 6sense Revenue Marketing, struggling with setup and data interpretation. - Users often experience a **steep learning curve** and slow performance, making it challenging to maximize the platform's benefits. - Users find the **learning difficulty** significant, with challenges in understanding and navigating the detailed taxonomy and UI. - Users struggle with the **complexity of setup** , requiring significant time investment before experiencing value from 6sense. - Users find the **missing features** make setup complex and limit visibility into individual engagement for effective outreach. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **["Intent Data That Transforms Account Prioritization"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)** **Rating:** 4.0/5.0 stars _— Deepak K._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435) **["6sense Makes ABM Segmentation Dynamic, Precise, and Aligned Across Teams"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-10731945)** **Rating:** 5.0/5.0 stars _— Patricia V._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-10731945) ### [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) 6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort. **Average Rating:** 3.9/5.0 **Total Reviews:** 1,038 #### How Do G2 Users Rate 6sense Sales Intelligence? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.4/10) - **Lead Analysis :** 7.7/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 7.9/10 (Category avg: 8.6/10) - **Segmentation :** 7.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind 6sense Sales Intelligence? - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 49% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Sales Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **enhanced lead generation** capabilities of 6sense, simplifying prospecting and territory management significantly. - Users value the **accurate intent data** from 6sense, providing a competitive advantage in understanding potential customers. - Users highlight the **buyer intent signals** in 6sense, providing valuable insights to target leads effectively. - Users value the **insightful prospecting** capabilities of 6sense, streamlining their sales efforts and boosting productivity. - Users value the **ease of use** of 6sense Sales Intelligence, appreciating its intuitive navigation and centralized data access. ##### Cons - Users report **inaccurate data** , citing high bounce rates from incorrect contact information impacting communication efforts. - Users find the **data quality lacking** in 6sense, leading to reliance on manual prospecting and causing inefficiencies. - Users report significant **accuracy issues** with 6sense, citing false positives and incorrect contact information frequently. - Users find the **learning difficulty** challenging, especially for newcomers, due to the tool's complexity and UI. - Users are frustrated with the **poor lead quality** of 6sense, often encountering false positives and unproductive leads. #### What Are Recent G2 Reviews of 6sense Sales Intelligence? **["Intuitive Interface, Reliable Data, and Specific Filters"](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13255253)** **Rating:** 5.0/5.0 stars _— Christian David T._ [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13255253) **["Clear Buying Intent Insights That Make Prospecting More Efficient"](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13185725)** **Rating:** 5.0/5.0 stars _— Quinton M._ [Read full review](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13185725) ### [CUFinder](https://www.g2.com/products/cufinder/reviews) CUFinder is an innovative all-in-one platform designed to supercharge your sales efforts across B2B and local businesses. Powered by cutting-edge AI, it combines lead generation and real-time data enrichment in one convenient solution. Access a massive database of +262M companies and +419M contacts, guaranteed to be 98% accurate. Find exactly who you need - targeted companies, key decision-makers, and even professors and universities - with our suite of powerful engines: Prospect Engine: Discover your ideal leads and contacts. Enrichment Engine: Enhance your input data with real-time updates to new outputs. B2B List Generator: Build targeted prospect lists for efficient outreach. **Average Rating:** 4.8/5.0 **Total Reviews:** 985 #### How Do G2 Users Rate CUFinder? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.4/10) - **Lead Analysis :** 9.3/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 9.3/10 (Category avg: 8.6/10) - **Segmentation :** 9.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind CUFinder? - **Seller:** [CUFinder](https://www.g2.com/sellers/cufinder) - **Year Founded:** 2020 - **HQ Location:** Hamburg, Hamburg - **Twitter:** @cu\_finder 79 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3804509cb37cb031d3a35049cbb12ac25ec61cab95842a8dcade1de81e4effb7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcufinder%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Sales person, Marketing - **Top Industries:** Information Services, Marketing and Advertising - **Company Size:** 70% Medium, 29% Small #### What Do G2 Reviewers Say About CUFinder? _AI-generated summary from verified user reviews_ ##### Pros - Users commend CUFinder for its **high accuracy of data** , making lead generation efficient and seamless. - Users value the **high data accuracy** of CUFinder, finding leads that are rarely available elsewhere. - Users value the **high accuracy of information** in CUFinder, citing its fresh and reliable lead database. - Users value the **accurate data** provided by CUFinder, finding it comprehensive and easy to use across industries. - Users commend CUFinder for its **efficient lead generation** , enhancing data management and improving overall marketing ROI. ##### Cons - Users express concerns over **email integration issues** , including slow responses and missing emails, affecting their experience. - Users find the **cluttered layout** of CUFinder makes navigation confusing and frustrating at times. - Users find the **interface clunky** , leading to confusion and a feeling of missing essential features. - Users report **data inaccuracies** with CUFinder, encountering wrong social media links that fail to open. - Users report encountering **dialer issues** , particularly bugs while searching for contacts in the CUFinder dashboard. #### What Are Recent G2 Reviews of CUFinder? **["The best for enriching CRMs"](https://www.g2.com/survey_responses/cufinder-review-11095295)** **Rating:** 4.5/5.0 stars _— Jamess S._ [Read full review](https://www.g2.com/survey_responses/cufinder-review-11095295) **["The best support team ever"](https://www.g2.com/survey_responses/cufinder-review-11020803)** **Rating:** 5.0/5.0 stars _— Nelia A._ [Read full review](https://www.g2.com/survey_responses/cufinder-review-11020803) ### [UpLead](https://www.g2.com/products/uplead/reviews) UpLead is a B2B data provider with real-time verified emails, mobile numbers and intent data. Get access to millions of up-to-date contacts that are easy to find and import into your CRM. Use 50+ search filters like intent data to find in-market buyers who will be your next best customers. Integrate with Salesforce, HubSpot, other leading CRMs and Zapier to automate your workflow. UpLead is trusted by 4,000+ customers and is one-third the cost vs leading sales intelligence platforms. It has consistently been rated #1 by G2 for being Easiest to Use and having the Best ROI. **Average Rating:** 4.7/5.0 **Total Reviews:** 813 #### How Do G2 Users Rate UpLead? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.9/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.6/10 (Category avg: 8.6/10) - **Segmentation :** 8.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind UpLead? - **Seller:** [UpLead](https://www.g2.com/sellers/uplead) - **Year Founded:** 2017 - **HQ Location:** Covina, US - **Twitter:** @UpLeadHQ 2,361 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3b113c723f27d3a524c8a53d1b249948d6cd27fef5a86d50cd717580eefff2a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13600950%2F&secure%5Burl_type%5D=linkedin_company_website) 34 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 77% Small, 19% Medium #### What Do G2 Reviewers Say About UpLead? _AI-generated summary from verified user reviews_ ##### Pros - Users highly value the **data accuracy** of UpLead, relying on it for effective prospecting and outreach efforts. - Users value the **accurate and verified contact information** from UpLead, enhancing their lead generation efforts significantly. - Users find UpLead's **ease of use** remarkable, appreciating its intuitive interface and efficient prospecting capabilities. - Users praise the **high accuracy** of UpLead, noting its impact on effective prospecting and outreach strategies. - Users commend the **accuracy of information** in UpLead, enhancing targeted outreach and generating valuable prospects. ##### Cons - Users are frustrated by the **missing contacts feature** , making it difficult to efficiently merge or find necessary company data. - Users face challenges with **outdated contacts** in UpLead, complicating the search for specific and relevant leads. - Users express concern over **expensive pricing** and automatic subscriptions that complicate the initial trial experience. - Users face **filtering issues** making precise targeting challenging, complicating workflow and overall user experience with UpLead. - Users find the **limited contacts** available on UpLead frustrating due to wide niche and search filter issues. #### What Are Recent G2 Reviews of UpLead? **["UpLead Makes It Easy to Pinpoint the Exact Clients You Want"](https://www.g2.com/survey_responses/uplead-review-12965386)** **Rating:** 5.0/5.0 stars _— John H._ [Read full review](https://www.g2.com/survey_responses/uplead-review-12965386) **["Reliable Contact Discovery with Buying Intent Signals Which has Massively Shortened Our Sales Cycle"](https://www.g2.com/survey_responses/uplead-review-12976662)** **Rating:** 5.0/5.0 stars _— Lisa G._ [Read full review](https://www.g2.com/survey_responses/uplead-review-12976662) #### What Are G2 Users Discussing About UpLead? - [What is UpLead used for?](https://www.g2.com/discussions/what-is-uplead-used-for) - 1 comment - [What is the best lead management software?](https://www.g2.com/discussions/uplead-what-is-the-best-lead-management-software) - [How much does ZoomInfo cost per month?](https://www.g2.com/discussions/how-much-does-zoominfo-cost-per-month) - 2 comments - [How much does UpLead cost?](https://www.g2.com/discussions/how-much-does-uplead-cost) - 1 comment - [How does UpLead work?](https://www.g2.com/discussions/how-does-uplead-work) - 1 comment ### [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,026 #### How Do G2 Users Rate Adobe Marketo Engage? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.4/10) - **Lead Analysis :** 8.4/10 (Category avg: 8.5/10) - **Prioritized Accounts :** 8.1/10 (Category avg: 8.6/10) - **Segmentation :** 8.4/10 (Category avg: 8.6/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Operations Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. ##### Cons - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["The Most Powerful Marketing Operations & Automation Tool"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments - ‹ Prev ‹ Prev - 1 - [2](/categories/account-data-management/mid-market?order=g2_score&page=2#product-list) - [3](/categories/account-data-management/mid-market?order=g2_score&page=3#product-list) - [Next › Next ›](/categories/account-data-management/mid-market?order=g2_score&page=2#product-list) Spotlight Categories [Event Management Platforms](https://www.g2.com/categories/event-management-platforms) [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding) [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) Similar Categories - [Account-Based Analytics](/categories/account-based-analytics) - [Account-Based Data](/categories/account-based-data) - [Account-Based Execution](/categories/account-based-execution) - [Account-Based Orchestration Platforms](/categories/account-based-orchestration-platforms) [Browse Account Data Management Themes](/categories/account-data-management/themes)