---
title: D&B Rev.Up ABX Reviews
meta_title: 'D&B Rev.Up ABX Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 109 reviews by the users' company size, role or industry
  to find out how D&B Rev.Up ABX works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 109
  scale: '5'
date_modified: '2026-08-04'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# D&amp;B Rev.Up ABX Reviews
**Vendor:** Dun &amp; Bradstreet  
**Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 109
## About D&amp;B Rev.Up ABX
D&amp;B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&amp;B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they&#39;re likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers&#39; journeys where they&#39;re likely to engage to help your team reach them at the right times - and get through the door first



## D&amp;B Rev.Up ABX Pros & Cons
**What users like:**

- Users value the **comprehensive analytics** of D&amp;B Rev.Up ABX, enhancing targeted marketing and multi-channel engagement significantly. (3 reviews)
- Users value the **effective audience targeting** of D&amp;B Rev.Up ABX, enhancing personalized marketing and engagement strategies. (3 reviews)
- Users praise the **data accuracy** of D&amp;B Rev.Up ABX, enhancing targeted marketing with rich insights from a vast database. (3 reviews)
- Users value the **comprehensive access to business data** , enhancing their marketing targeting and personalization efforts effectively. (3 reviews)
- Users value the **effective targeting capabilities** of D&amp;B Rev.Up ABX, enhancing personalized marketing efforts and campaign segmentation. (3 reviews)
- Users appreciate the **automation capabilities** of D&amp;B Rev.Up ABX, enhancing their efficiency in data management and outreach. (2 reviews)
- Automation Efficiency (2 reviews)
- Database Extensiveness (2 reviews)
- Database Size (2 reviews)
- Users value the **rich business data** from D&amp;B Rev.Up ABX, enhancing targeting and personalization in marketing efforts. (2 reviews)

**What users dislike:**

- Users experience **slow performance** , leading to frustration with real-time insights and engagement tracking limitations. (3 reviews)
- Users face **integration issues** with D&amp;B Rev.Up ABX, lacking real-time insights and automated workflows crucial for effectiveness. (2 reviews)
- Users find the **learning curve challenging** , particularly for those new to account-based marketing and setup complexity. (2 reviews)
- Users find the **steep learning curve** challenging, making it difficult for new users to understand the system effectively. (2 reviews)
- Users find the **automation difficult** , lacking real-time insights crucial for effective engagement tracking and user journey monitoring. (1 reviews)
- Users find the **learning curve difficult** , making it challenging for new users to effectively utilize D&amp;B Rev.Up ABX. (1 reviews)
- Clunky Design (1 reviews)
- Complex Features (1 reviews)
- Users find D&amp;B Rev.Up ABX to have a **complex setup** that can be challenging for inexperienced teams. (1 reviews)
- Complex Reporting (1 reviews)


## D&amp;B Rev.Up ABX Discussions
  - [What is D&amp;B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for)
  - [Will there be an upgrade viewing Attribute Groups already created?](https://www.g2.com/discussions/will-there-be-an-upgrade-viewing-attribute-groups-already-created) - 1 upvote

- [View D&amp;B Rev.Up ABX pricing details and edition comparison](https://www.g2.com/products/dnbrevupabx/reviews?page=10&section=pricing&secure%5Bexpires_at%5D=2026-08-06+01%3A15%3A30+-0500&secure%5Bsession_id%5D=89854ac1-dfc9-425d-a0ea-314e8e8f0d73&secure%5Btoken%5D=c52ca363fffae3cec3ced67bf29e7cc588cdb0ee0b6c08926f272697c65f0502&format=llm_user)

## D&amp;B Rev.Up ABX Features
****
- Calendar Sync
- CRM
- Conversation Intelligence
- Lead Qualification
- Strategic Planning
- Customizable Reports
- Visual Analytics
- Customer Profiles
- Activity Tracking
- Alerts/Notifications
- Contact Database
- Lead Scoring
- Data Import/Export
- Data Cleansing
- Prospecting Tools
- Sentiment Analysis
- Multi-Channel Data Collection
- AI Copilot
- Dashboard Creation
- Engagement Tracking
- Generative AI
- Lead Generation
- Interaction Tracking
- Predictive Analytics
- Customizable Templates
- Collaboration Tools
- For Sales Teams/Organizations

**Data Availability**
- Contact Data Availability
- Company Data Availability
- Industry Research Availability
- Technographic Data Availability

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Data Sourcing**
- Data Enrichment
- Expandability
- Content Marketing
- Multiple Devices
- Email Marketing
- Multi-Channel Marketing
- Real-Time Data

**Data Availability**
- Contact Data Availability
- Account Data Availability
- Offline Data
- Real-Time Data
- Intent Data

**Platform Basics**
- Centralization
- Account Identification and Segmentation
- Lead-to-Account Matching
- Multichannel Engagement
- Personalized Content and Messaging

**Platform Basics**
- Website Personalization
- Content Creation and Distribution

**Platform Basics**
- Retargeting

**Matching**
- Priority Matching
- Account Tiebreakers
- Fuzzy Matching

**Agentic AI - Visitor Identification**
- Cross-system Integration
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Lead Scoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Decision Making
- AI/Machine Learning
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Personalization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- Third-Party Integrations

**Agentic AI - Marketing Account Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction

**Agentic AI - Account-Based Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

****
- Conversion Rate Optimization
- SEO Management
- Drag & Drop
- Visual Analytics
- API
- Surveys & Feedback
- Data Import/Export
- Reporting & Statistics
- Real-Time Reporting
- Customizable Templates
- Real-Time Data
- A/B Testing
- Screen Activity Recording
- Site Search Tracking
- Trend Analysis
- Visitor Tracking
- Customer Segmentation
- Engagement Tracking
- Activity Tracking
- Sales Trend Analysis
- Funnel Analysis
- Widgets
- Alerts/Escalation
- Real-Time Analytics
- Heatmaps
- Search/Filter
- Conversion Tracking
- Reporting/Analytics
- Referral Tracking
- Real-Time Monitoring
- Generative AI
- Data Visualization
- Behavior Tracking
- Keyword Tracking
- Pageview Tracking
- Customizable Reports
- Charting
- Visualization
- Activity Dashboard
- Real-Time Notifications
- Access Controls/Permissions
- Time on Site Tracking
- Web Traffic Reporting
- Monitoring
- Tagging
- Dashboard Creation
- Campaign Management
- Campaign Analytics
- Customizable Branding
- Alerts/Notifications
- User Interaction Tracking
- AI Copilot
- Customer Journey Mapping
- Goal Setting/Tracking
- Multiple Site Management
- Website Analytics

**Data Accuracy**
- Contact Data Accuracy
- Company Data Accuracy
- Technographic Data Accuracy

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 
- Trend Analysis

**Lead Intelligence**
- Market Insights 
- Account-level Insights 
- Lead Analysis 

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Attribution**
- Lead Opportunity
- Lead Assignment
- Pipeline Acceleration

**Intelligence**
- Marketing Metrics
- Predictive Modeling
- Recommendation Engine

**Platform Additional Functionality**
- Integrations
- Topic Customization
- Natural Language Processing (NLP)
- Alerts
- Real-time Intent

**Platform Data**
- Measurement
- Revenue Analytics

**Platform Reporting**
- Measurement
- Dashboards

**Platform Data**
- Campaign Measurement
- Attribution

**Routing**
- Match and Route
- Multi-Objects
- Territories
- Working Hours

**AI Personalization - Personalization**
- Predictive Recommendations
- Audience Segmentation
- Adaptive Content

****
- AI Copilot
- Engagement Tracking
- Content Management
- Visual Analytics
- Real-Time Analytics
- Behavior Tracking
- Website Personalization
- Recommendations
- Real-Time Reporting
- Content Analytics
- Behavioral Targeting
- Account Based Marketing
- Website Analytics
- Customer Segmentation
- Customer Profiles
- Template Management
- Multi-Channel Marketing
- Customizable Branding
- Alerts/Notifications
- API
- Abandoned Cart Saver
- Drag & Drop
- Contextual Targeting
- Experience Management
- Campaign Management
- Generative AI
- WYSIWYG Editor
- Reporting/Analytics
- Activity Dashboard
- Multi-Campaign
- Campaign Segmentation
- A/B Testing
- Customizable Forms
- Email Marketing

****
- Engagement Tracking
- Contact Management
- Customer Journey Mapping
- Generative AI
- API
- A/B Testing
- Lead Generation
- Data Integration
- Customer Activity Tracking
- Activity Dashboard
- Activity Tracking
- Campaign Segmentation
- Lead Capture
- Contact Database
- Campaign Management
- Behavior Tracking
- Real-Time Analytics
- Email Management
- Lead Qualification
- Reporting & Statistics
- Template Management
- Alerts/Notifications
- Predictive Analytics
- Surveys & Feedback
- Personalization
- Campaign Planning
- Third-Party Integrations
- Behavioral Analytics
- Email Tracking
- Campaign Analytics
- Customer Segmentation
- Multi-Channel Communication
- Lead Management
- Channel Management
- AI Copilot
- Audience Targeting
- GDPR Compliance
- Customer Profiles
- Customer Database
- Multiple Data Sources
- Event Triggered Actions
- Tagging
- Customizable Templates

****
- Content Delivery
- Multi-Channel Communication
- Alerts/Notifications
- Pipeline Reports
- Data Synchronization
- Contact Database
- Lead Nurturing
- AI Copilot
- Performance Metrics
- Prioritization
- Lead Qualification
- Marketing Automation
- Search/Filter
- Content Creation

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 
- Lead Scoring

**Lead Management**
- Segmentation 
- Predictive Scoring 
- Account Identification 

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 

**Discovery**
- Lead Management
- Scoring/Ranking
- Lead Context
- Pipeline Management
- Workflow Management
- Opportunity Management
- Task Management
- Contact Management
- Calendar Management
- Email Management
- Campaign Management

**Platform Additional Functionality **
- Integrations

**Platform Additional Functionality**
- Multivariate Testing
- Integrations

**Platform Operations**
- Service level Agreements
- Audit Logs
- Duplicate Match
- Capping
- Analytics
- Integrations
- Alerts & Notifications
- AI Lead Matching & Routing

**Agentic AI - Sales Intelligence**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making
- AI/Machine Learning
- Third-Party Integrations
- Calendar/Reminder System

**Agentic AI - Account-Based Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Decision Making
- AI/Machine Learning

****
- Event Triggered Actions
- Lead Generation
- Lead Notifications
- Generative AI
- Lead Capture
- Reporting/Analytics
- API
- Customer Journey Mapping
- Real-Time Reporting
- Lead Qualification
- Multi-Channel Attribution
- Customer Segmentation
- Database Support
- Summary Reports
- Prioritization
- Pipeline Management
- Customizable Reports
- Conversion Rate Optimization
- Customer Database
- Search/Filter
- Activity Tracking
- Trend Analysis
- Lead Management
- Performance Metrics
- Content Marketing
- Reporting & Statistics
- B2B Lead Generation
- Real-Time Updates
- AI Copilot
- Web Traffic Reporting
- Data Import/Export
- Customer Activity Tracking
- Behavior Tracking
- Competitive Analysis
- Predictive Analytics
- Contact Database
- Sales Management
- Activity Dashboard
- Built-In Database
- Real-Time Notifications
- CRM
- Contact Management
- Real-Time Analytics
- Data Visualization
- Lead Nurturing
- Sales Trend Analysis
- Pipeline Reports
- Customer Profiles

****
- Content Delivery
- Multi-Channel Communication
- Alerts/Notifications
- Pipeline Reports
- Data Synchronization
- Contact Database
- Lead Nurturing
- AI Copilot
- Performance Metrics
- Prioritization
- Lead Qualification
- Marketing Automation
- Search/Filter
- Content Creation

**Platform**
- Internationalization
- User, Role, and Access Management
- Performance and Reliability
- Reporting/Dashboards
- Mobile User Support
- APIs
- Deal Management
- Sales Pipeline Management
- Lead Management
- Contact Management
- Workflow Management
- Territory Management
- Sales Activity Management

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 
- Journey Analytics
- Reporting/Analytics
- Campaign Analytics

**Marketing Campaigns**
- Omni-Channel Tracking 
- Revenue Planning 
- Media Attribution 
- Opportunity Timeline 
- Customization 

**Campaign Execution**
- Website Personalization 
- Prioritized Accounts 
- Trending Accounts 
- Email Campaigns 

**Management**
- Conversion Viability
- Workflow

**Agentic AI - Account-Based Orchestration Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance

****
- Content Delivery
- Multi-Channel Communication
- Alerts/Notifications
- Pipeline Reports
- Data Synchronization
- Contact Database
- Lead Nurturing
- AI Copilot
- Performance Metrics
- Prioritization
- Lead Qualification
- Marketing Automation
- Search/Filter
- Content Creation

**Platform**
- Data Synchronization
- Analysis
- Sales Trend Analysis
- Demographic/Firmographic Data
- Real-Time Data

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

**Data Availability - Marketing Account Intelligence **
- Technographic Data Availability

**Agentic AI - Account Data Management**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

****
- Drag & Drop
- Interaction Tracking
- Customizable Fields
- Multiple Scoring Models
- CRM
- Customer Segmentation
- Predictive Analytics
- Prioritization
- Lead Qualification
- Contact Database
- Reporting & Statistics
- Alerts/Notifications
- Email Marketing
- Lead Nurturing
- Web Forms
- Document Storage
- Search/Filter
- Prospecting Tools
- Email Tracking
- Sales Forecasting
- Customizable Templates
- Lead Generation
- Sales Reports
- Lead Distribution
- Data Enrichment
- AI Copilot
- API
- Real-Time Notifications
- Lead Capture
- Reminders
- Generative AI
- Forecasting
- Email Templates
- Activity Dashboard
- Activity Tracking

**Data Accuracy - Marketing Account Intelligence **
- Technographic Data Accuracy

**Artificial Intelligence**
- AI-Powered Data Analysis
- AI Personalization
- Generative AI
- Campaign Personalization

****
- Content Delivery
- Multi-Channel Communication
- Alerts/Notifications
- Pipeline Reports
- Data Synchronization
- Contact Database
- Lead Nurturing
- AI Copilot
- Performance Metrics
- Prioritization
- Lead Qualification
- Marketing Automation
- Search/Filter
- Content Creation

**Features**
- Lead Builder
- Integration to CRM/Marketing Automation
- Data Cleaning/Enrichment
- Data Segmentation/Filtering
- Search
- News/People Alerts
- Connections
- Reporting
- Messaging
- Real-Time Data
- Intent Data
- Sales Automation
- Email Marketing
- Real-Time Reporting

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