# D&B Rev.Up ABX Reviews **Vendor:** Dun & Bradstreet **Category:** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Average Rating:** 4.4/5.0 **Total Reviews:** 109 ## About D&B Rev.Up ABX D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first ## D&B Rev.Up ABX Pros & Cons **What users like:** - Users value the **comprehensive analytics** of D&B Rev.Up ABX, enhancing targeted marketing and event visibility across channels. (3 reviews) - Users appreciate the **effective audience targeting** capabilities of D&B Rev.Up ABX, enhancing marketing personalization and campaign success. (3 reviews) - Users value the **data accuracy** of D&B Rev.Up ABX, enhancing their targeting and marketing effectiveness significantly. (3 reviews) - Users value the **rich business data access** of D&B Rev.Up ABX, enhancing targeted marketing and operational efficiency. (3 reviews) - Users highlight the **effective targeting** capabilities of D&B Rev.Up ABX, enhancing personalized marketing efforts through rich business data. (3 reviews) - Automation (2 reviews) - Automation Efficiency (2 reviews) - Database Extensiveness (2 reviews) - Database Size (2 reviews) - Data Quality (2 reviews) **What users dislike:** - Users find the **slow performance** of D&B Rev.Up ABX frustrating, hindering real-time insights and engagement tracking. (3 reviews) - Users face **integration issues** with D&B Rev.Up ABX, hindering real-time insights and automated workflows for effective marketing. (2 reviews) - Users find the **learning curve challenging** , particularly for those new to account-based marketing (ABM) strategies. (2 reviews) - Users find the **learning curve challenging** , making it hard for new users to navigate the platform effectively. (2 reviews) - Users note the **automation difficulty** , particularly lacking real-time insights essential for effective community management and marketing. (1 reviews) - Call Management (1 reviews) - Clunky Design (1 reviews) - Complex Features (1 reviews) - Users find D&B Rev.Up ABX to have a **complex setup** that can be challenging for inexperienced teams. (1 reviews) - Complex Reporting (1 reviews) ## D&B Rev.Up ABX Reviews ### 1. Hmmmm not my favorite **Rating:** 2.0/5.0 stars **Reviewed by:** Janene B. | Account Executive/Client Service Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2018 **What do you like best about D&B Rev.Up ABX?** I like the amount of data that is available. I also like that they track what you have ordered and can run suppression files. **What do you dislike about D&B Rev.Up ABX?** The data has a high percentage of inaccuracy. I have found a couple of other data sources that are cheaper and more accurate. **Recommendations to others considering D&B Rev.Up ABX:** Probably not, it would depend on exactly what there need is **What problems is D&B Rev.Up ABX solving and how is that benefiting you?** This data source when used allows me to provide marketing for our clients while targeting the type of industries they want to market too. Of course the benefit is that I can get the amount of data that I need typically. ## D&B Rev.Up ABX Discussions - [What is D&B Rev.Up ABX used for?](https://www.g2.com/discussions/what-is-d-b-rev-up-abx-used-for) - [Will there be an upgrade viewing Attribute Groups already created?](https://www.g2.com/discussions/will-there-be-an-upgrade-viewing-attribute-groups-already-created) - 1 upvote - [View D&B Rev.Up ABX pricing details and edition comparison](https://www.g2.com/products/dnbrevupabx/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-05-15+12%3A23%3A59+-0500&secure%5Bsession_id%5D=481d2fce-ec81-44ba-95fd-2c93a1278842&secure%5Btoken%5D=b34f47b748d499b5a70079a52bde91c9a1a4013201327704eb815b9483bb7631&format=llm_user) ## D&B Rev.Up ABX Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Data Sourcing** - Data Enrichment - Expandability - Content Marketing - Multiple Devices **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Website Personalization - Content Creation and Distribution **Platform Basics** - Retargeting **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Lead Scoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Decision Making **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Personalized Messaging - Website Personalization - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Attribution** - Lead Opportunity - Lead Assignment - Pipeline Acceleration **Intelligence** - Marketing Metrics - Predictive Modeling - Recommendation Engine **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Discovery** - Lead Management - Scoring/Ranking - Lead Context **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Multivariate Testing - Integrations **Platform Operations** - Service level Agreements - Audit Logs - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Execution** - Website Personalization - Prioritized Accounts - Trending Accounts - Email Campaigns **Management** - Conversion Viability - Workflow **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Platform** - Data Synchronization - Analysis **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top D&B Rev.Up ABX Alternatives - 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