Product-wise, it provides clear visibility into account engagement and behaviors, including actual contact names and titles.

My favorite part of Influ2 is my account rep. So friendly, accessible, and been a phenomenal partner in being a sounding board and implementing best practices. Shout out to Susannah C. as she has been a backbone partner in helping us shape our efforts. Thank you! Review collected by and hosted on G2.com.

I’d really like more flexibility to build my own custom dashboards without having to go through my account rep. Review collected by and hosted on G2.com.

I find Influ2 very easy to use, which makes setting up programs super simple. The onboarding process was great, and transitioning the rest of our contract for the year has been smooth, with helpful strategic support from their team. The reporting is fantastic and gives us great visibility into clicks, influence, and other data, allowing us to understand signals from and engagement with contacts we are trying to reach. I appreciate how it integrates with Salesforce, avoiding data silos, and how it allows me to quickly set up programs, which is crucial for working in a startup. Influ2 offers valuable insights into how it's influencing deals and passing engagement to sales, which is very beneficial. Review collected by and hosted on G2.com.

The one thing that I had thought we may be able to do is drive the contacts we're targeting to customize landing pages specific for their company. But given that you have to have a minimum of 300 people in a program to get the program served to LinkedIn, we typically cannot do that highly customized per account. So we've been focusing more on customizing per persona. And even with that, I would recommend doing far more than 300 people per program if you want to see numbers that actually move the needle. Review collected by and hosted on G2.com.

We use it to track traffic from marketing and other links. It also helps us see details about the people who are interested in the solutions we offer. Its got a friendly UI , integrates well with our CRM, performs as intended. Personally , I didn't have a situation where i had to reach out to support, but my colleagues say its effective and helpful and got a good response time. Review collected by and hosted on G2.com.

Pricing is a bit on the higher side, and the ad group has limited capacity. Review collected by and hosted on G2.com.

I find the reports Influ2 provides useful, especially the sales and marketing alignment dashboard. It gives us clear visibility into the target contacts that both marketing and sales are actively engaging with, versus audiences that aren't yet shared. That gap highlights opportunities to improve alignment and expand coverage across our target accounts. The onboarding and implementation process has been smooth, and working with Helen Horilenko has been a great experience so far. The sales and marketing alignment dashboard gives us clear visibility into which contacts are actively engaged across both teams and where gaps exist. It helps us align faster and gives sellers clear direction on who to follow up with based on real engagement. Additionally, the initial setup of Influ2 was easy, and it was great working with their onboarding and implementation team. Review collected by and hosted on G2.com.

I'd like more flexibility in configuring notifications across Slack and email. Email configuration currently requires a more manual process rather than being managed directly within the platform. Review collected by and hosted on G2.com.

I really like the contact level targeting and actionable engagement signals of Influ2, as they help our sales team prioritize follow-ups and bridge the gap between marketing and sales by providing sales reps with clear visibility into who’s interacting with campaigns. This helps us manage our budget efficiently by targeting only the people involved in the deal and avoiding wasted impressions. The initial setup was very easy, thanks to Helen from their team who was extremely helpful. Review collected by and hosted on G2.com.

I find the reporting structure lacking and wish there were deeper attribution layers. Workflow automation could be improved as well. It requires strong CRM data and internal alignment to unlock its full value. Additional reporting customization and workflow automation could make it even stronger. Review collected by and hosted on G2.com.

I love the contact-level targeting and reporting capabilities. Review collected by and hosted on G2.com.

There isn't a report to show on what ad platforms or web pages your ads showed. Review collected by and hosted on G2.com.

I like the bulk upload feature, the personlized dashboard which gives us an overall view, different signals for different programs having more dynamic Review collected by and hosted on G2.com.

Nothing in particular sometimes the data from influ2 can get clumped but its not much Review collected by and hosted on G2.com.

With Influ2, we chose specific people (buyers and stakeholders), rather than broad audiences. We could see exactly who viewed, clicked, and engaged with our ads. I also like the Signals Center, which provides insights into what people are searching for and which topics they post about on social media. Review collected by and hosted on G2.com.

Reporting isn’t broken down by platform, or by which banner dimensions are performing better, so it’s hard to tell what’s actually most successful. Review collected by and hosted on G2.com.

I’ve been genuinely impressed with how seamless the Influ2 setup process was. It was almost shockingly easy — the platform’s intuitive design and user flow made every step feel natural. As someone who regularly builds campaigns across Meta, LinkedIn, Google Ads, and YouTube, I was blown away by how thoughtfully Influ2 anticipated every possible touchpoint along the way. The reporting metrics and daily wrap-ups have also been a huge value-add. It’s incredibly useful to see engagement through impressions, clicks, and site visits without digging around for data. And the sales enablement features are a game-changer. They give our client’s sales team clear visibility into when and how to engage, helping turn interest into real conversation. The integration with Salesforce and Marketo ties it all together: leads flow smoothly, data stays clean, and the handoff from marketing to sales actually feels coordinated. The positive feedback from both our internal team and our client reinforces that we made the right choice. Honestly, between the platform itself and the outstanding support from Helen and Susannah, I’ve already started recommending Influ2 to peers. It’s rare to find a tool that checks every box, but this one really does. Review collected by and hosted on G2.com.

One area I’d love to see more flexibility in is seat usage. Right now, the inability to allocate Influ2 seats across different clients creates inefficiency. For an agency environment, it would be far more cost-effective and scalable if seats could be shared or reassigned among clients with ABM programs at different stages. As it stands, we’re using fewer seats than anticipated, and the cost structure doesn’t fully align with our utilization. Greater adaptability here would make the platform even more valuable for teams like ours. Review collected by and hosted on G2.com.

Influ2 has completely elevated how we approach account-based marketing. The precision of its targeting capabilities is impressive — we’re now able to engage directly with the exact decision-makers that matter most to our business. The insights we’re getting from campaign performance are far deeper and more actionable than what we’ve seen with other platforms. Since implementing Influ2, our sales team has noticed stronger engagement and more meaningful conversations with prospects.

A big thanks to Helen, whose support during onboarding was exceptional. She guided us through each phase with clarity and care, ensuring everything ran smoothly from day one - a seamless, confidence-building experience. Review collected by and hosted on G2.com.

With Helen's guidance - nothing is to dislike! What could have been overwhelming due to the volume of data points available was seamless thanks to her taking the time to ensure we're comfortable with the software and equipped us to handle any questions our sales team might have further down the line. Now we're set up for daily success through thoughtful integration with existing technology (hubspot and slack) Review collected by and hosted on G2.com.