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NextRoll

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4.1 out of 5 stars
1,253 reviews
  • 2 profiles
  • 20 categories
Average star rating
4.1
#1 in 1 categories
Grid® leader
Serving customers since
2018
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AdRoll

688 reviews

Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. Built for performance, our Growth Platform sees 37,000 customers generate more than $246 billion in sales annually.

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AdRoll ABM (Formerly RollWorks)

565 reviews

AdRoll ABM (Formerly RollWorks) seamlessly combines precise B2B audience segmentation and targeting solutions with a cross-channel demand-side platform into a single application. Powered by InIQ and BidIQ, our AI buyer insight engine and bid optimization engine, AdRoll ABM offers a powerful, yet easy-to-use, platform for B2B marketers to unlock precision to drive pipeline and revenue.

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691
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37

NextRoll Reviews

Review Filters
Profile Name
Star Rating
691
405
95
25
37
MO
madde o.
11/27/2025
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

A smooth and supportive experience

|AdRoll
Working with AdRoll, and especially Sean, has been a great experience. AdRoll are incredibly efficient, quick and responsive, and always explain things in a way that’s clear and easy to understand. We’ve thrown a lot of different ideas and campaigns their way, and the quality of the creative, optimisation and reporting has been consistently excellent. The whole process feels seamless, and we genuinely feel supported every step of the way. Highly recommend.
Jay K.
JK
Jay K.
Senior Marketing Manager at LG Electronics USA
11/24/2025
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

This is a must have tool if you want to elevate your ABM strategy!

|AdRoll ABM (Formerly RollWorks)
Using AI to optimize campaign performance as well as getting the insight quickly is great.
SG
Scansioni G.
11/20/2025
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review

A Great Solution For Advertising and Marketing - Comes With Ad Retargeting Capabilities

|AdRoll
I like that AdRoll makes it easy to retarget user/customers. It shows ads to customers/web visitors who already visited our website and/or clicked on a product and never completed the purchase. This action help to win back the customer. I like that with AdRoll, it is always to target some users with ads. Personalization allows us to show ads to users who have recently viewed a specific product as the ad is more relevant to them. With this tool, managing ads is easy and is a unified platform that helps us manage ads across different channels including social media and emails. It comes with AI marketing features and it helps with automation, targeting and personalizing ads.

About

Contact

HQ Location:
San Francisco, California

Social

@NextRoll_Inc

What is NextRoll?

NextRoll is a marketing technology company delivering products ambitious companies use and rely on to grow their businesses. Powered by machine learning and integrated data platforms, NextRoll’s technology serves tens of thousands of businesses globally through its business units: RollWorks, an account-based platform for business-to-business marketing and sales teams, and AdRoll, an ecommerce marketing platform for growing direct-to-consumer brands. NextRoll is a privately-held company headquartered in San Francisco, CA. To learn more visit nextroll.com.

Details

Year Founded
2018