The main interface is very straightforward, and the step-by-step process walks you through building a campaign, which makes launching easy. Propensity integrates seamlessly with our other major ad platforms (LinkedIn, Google) as well as our CRM (HubSpot). Any edits made within our CRM (like updating a segment to sync) show up immediately. We also have a dedicated support person who meets with us regularly and responds to our emails within a day or two. The ad library is fantastic—honestly the best among similar platforms we’ve used—and it’s so simple to update URLs, swap out creative, and run different creative with different URLs. The Hot leads feature is also great because it shows us who is actually interacting with our ads and how they’re performing within the accounts we’re targeting. Review collected by and hosted on G2.com.

Even with the step-by-step campaign build process, we sometimes hit a dead end and can’t tell what we need to do next in order to launch. Pricing is based on the number of contacts targeted, so we try to narrow our audience to keep costs under control. That isn’t necessarily a bad thing, but it’s definitely something to keep in mind. I also don’t like that we have to purchase contacts again after 90 days if we want to keep including them in our campaign. Lastly, I wish there were additional parameters for Hot leads—when we launch a new cohort, all the Hot leads from previous cohorts get included again, which makes it hard to gauge ad performance. Review collected by and hosted on G2.com.

I really like Propensity for its ease of use, which makes setting up campaigns quick and efficient. I appreciate the variety of different campaign options, from Geofencing to 1:1 ABM campaigns. It's great that the platform offers full control over launching campaigns on my schedule, without needing anyone else to do it for me. The integration with Hubspot is an advantage too, as it allows for in-depth tracking of performance on targeted contacts and companies, making it easy to share with key internal stakeholders. Lastly, their support team is wonderful. Review collected by and hosted on G2.com.

The initial setup of Propensity was a bit involved. While adding a simple tracking code to the website was straightforward, the Hubspot integration required setting up custom objects in the system, which some users may find challenging. Review collected by and hosted on G2.com.

I like that Propensity's data is reliable and they are able to provide contact level attribution data. I also found the initial setup to be super easy. Review collected by and hosted on G2.com.

I find it challenging to set up an easy way to establish my own rules for what makes a lead 'hot' and for users to set their own parameters for lead scoring. Review collected by and hosted on G2.com.

Easy platform to get into and use! Great integrations, an excellent support team, and extensive filters and ways to reach your ICP. The contact level data is great to understand users on your website. Review collected by and hosted on G2.com.

I wish there were a way to add an email follow-up segment based on people who interacted with ads. But this can be accomplished in other ways. Review collected by and hosted on G2.com.

I love how easy this platform is to use as well as budget-friendly! I have been wanting to launch ABM at my company (a B2B construction material manufacturer) for a few years now, but could never find the right tool that would also fit into my budget. Luckily, at INBOUND24, I saw a well targeted ad on the TVs, as well as attended a session with their CEO, Sumner Vanderhoof, and was immediately intrigued. I booked it to their booth and I am so glad I did! You can tell that Sumner actually cares about this platform and you aren't just another number. When they reviewed costs with me, I was waiting for the 'gotcha' moment where they say if I was this or that, it's thousands more but that day never came!

The platform is easy to implement, quick to learn, efficient reporting, integrates well with HubSpot and various platforms, and their customer support team is unmatched! Don't get me wrong, there's still a lot of work that has to go into it, but I continue to be impressed with this software and it's ever-improving capabilities! They also take feedback serious; there's been multiple times where I share feedback with my customer support rep (who kindly meets with me weekly - covered as part of the software fee!) and she sends it to the dev team and byt he time we meet next week, it's resolved. They also are coming out with some seriously cool tools that will make life even EASIER for marketers, especially those on small teams or with limited budgets/resources, like me!

I absolutely recommend Propensity to all types of marketers. This platform is probably one of my greatest finds from tradeshow, and it's been a HUGE win with our sales team and leadership, which just makes it all the more better!

My recommendation: skip the overly complicated ABM software that costs half your budget with oodles of bells and whistles but limited support or flexibility and spend your marketing budget on a software that is made for the everyday marketer! One that leaves you with ad budget to actually spend, without sacrificing capabilities, reach, capacity, intelligence, insight, and UX. Review collected by and hosted on G2.com.

The downside with Propensity is the same as with most software; the integration and learning curve. Being in a niche market (even though it's a multi-billion-dollar industry), I had spoken with RollWorks before and they even didn't have any reach or insight to our keywords and audience so I figured Propensity would have the same issue. But I give them credit because they did have limited insight, but Sumner himself made sure to dig into it. He helped make sure it would actually work for our systems and reach the people we want and need. Him and our salesperson, Matt, really made sure and even helped me figure out loopholes to get the systems talking because our IT system blocks integrations (long story).

I would say, just plan to commit 1-2 months to this project, at least. There is integrations and learning curves, and they support you through it, but past that there is still a lot of time that has to go into actually creating ads and ad copy and everything too, which can be extremely time consuming. So budget extra time, or money for a contractor for that (but that's for any ABM campaign, not just Propensity).

I also would say one thing I didn't totally understand up front is how their fees work with programmatic ads, so do keep that in mind when you're budgeting in/for the platform! There are some added costs for contact information that is not covered by platform fees and occur with every new campaign launch or after a set time. That part I do wish I understood better, but I also understand it's a common practice and it really isn't too bad, it just could cost a lot with a big list and a small budget, potentially. Review collected by and hosted on G2.com.

What I like best is how Propensity is never static. From the first day I used it, the product was already easy to navigate and reliable, but what really stands out is the steady cadence of meaningful updates. These aren’t surface-level changes. Every release makes the platform more powerful and more aligned to the way modern go-to-market teams actually work. It’s obvious that the product team listens closely to customer feedback because improvements show up quickly and in ways that solve real practitioner problems. That responsiveness makes the platform feel like it was built with marketers and sales teams in mind rather than designed in a vacuum. They also seem to have an unparalleled advantage when working with Salesforce from a technical standpoint, making integration and execution much smoother than other platforms I’ve used. The blend of usability, constant innovation, and thoughtful execution is rare in this space, and it gives me confidence that I can rely on Propensity not just today but well into the future. I know the product will continue to evolve alongside my business needs, and that’s what makes it such a strong long-term partner. Review collected by and hosted on G2.com.

There isn’t much to dislike, but because the team ships updates so quickly, it can take some adjustment to keep up with all the new features. That said, the release notes and support resources make it easy to stay on top of changes, so it feels more like a growing pain than a real drawback. Review collected by and hosted on G2.com.

The platform offers a good cost benefit for companies starting with an AMB strategy. Review collected by and hosted on G2.com.

I think the onboarding process could be more strategic in terms of recommendations for campaign set-ups, such as durability, etc. Review collected by and hosted on G2.com.

-- A tool that I use DAILY as a marketing manager.

- Step-by-step playbook for each campaign

- Customer Success team helps you set up your audiences, walks you through how to connect integrations, and make sure you are set up for success every step of the on-boarding process. The Propensity Customer Success Team is an extension of my marketing team!

- No one is perfect, but the Propensity Customer Support team is the epitome of the word perfect!

- Detailed dashboard with insights into each campaign performance and a detailed dashboard with analytics overall for your business

- Integration to our Salesforce instance - with pre-built dashboards that give you data to help you tell your marketing success story

- Leads are categorized into hot, warm and cold segments - helping us tailor our approach and nurture relationships more effectively

- Ability to execute a campaign across MULTIPLE channels and analytics for the entire campaign (across multiple channels) is in ONE place and it allows us to have a consistent message for each campaign.

- Constant updates and versions being released - if you have a suggestion they listen with an open ear and mind. They evaluate and provide status updates if they include your suggestion in a release. Review collected by and hosted on G2.com.

When you start using propensity, you will find that there are NO downsides to the platform. Review collected by and hosted on G2.com.

From onboarding and support to access to product, leadership, and professional services, Propensity has become an extension of our Marketing and RevOps teams, helping us identify in-market accounts, prioritize contact outreach, and drive ABM pipeline and opportunities. Review collected by and hosted on G2.com.

Propensity releases features quickly and regularly, and while that can be beneficial, it also takes a few iterations for their new features to work out the kinks. Review collected by and hosted on G2.com.

Propensity has become a fundamental tool in my daily tasks as a B2B marketing professional. Thanks to Propensity, I have discovered a new approach to marketing and lead generation in the B2B environment. Although relatively new in the B2B and ABM space, Propensity is a bold and aggressive platform when it comes to reaching new audiences. Unlike other, more expensive platforms limited to programmatic advertising, Propensity takes a multi-channel approach, incorporating programmatic advertising, LinkedIn, Meta, and email.

One of Propensity's standout features is its ability to advertise to an audience of 1,000 contacts or more, unlike larger platforms that require a minimum audience of 10,000 contacts. This allows for more targeted campaigns at a lower cost due to precise segmentation. The contact data is frequently updated, ensuring minimal bounce rates. Additionally, the support team is highly attentive and quick to address any concerns. Propensity has managed to carve out a niche that other large platforms have overlooked, offering better-priced, better-targeted, and more direct advertising for specific audiences. Review collected by and hosted on G2.com.

Since it's a new platform, its user interface could be improved. However, their engineering team is actively working on enhancements and implements customer feedback in each update. They never dismiss customer suggestions and are always taking notes to incorporate them into future platform releases. It's a platform under continuous development. Review collected by and hosted on G2.com.