The main interface is very straightforward, and the step-by-step process walks you through building a campaign, which makes launching easy. Propensity integrates seamlessly with our other major ad platforms (LinkedIn, Google) as well as our CRM (HubSpot). Any edits made within our CRM (like updating a segment to sync) show up immediately. We also have a dedicated support person who meets with us regularly and responds to our emails within a day or two. The ad library is fantastic—honestly the best among similar platforms we’ve used—and it’s so simple to update URLs, swap out creative, and run different creative with different URLs. The Hot leads feature is also great because it shows us who is actually interacting with our ads and how they’re performing within the accounts we’re targeting.

The platform offers a good cost benefit for companies starting with an AMB strategy.

I really like Propensity for its ease of use, which makes setting up campaigns quick and efficient. I appreciate the variety of different campaign options, from Geofencing to 1:1 ABM campaigns. It's great that the platform offers full control over launching campaigns on my schedule, without needing anyone else to do it for me. The integration with Hubspot is an advantage too, as it allows for in-depth tracking of performance on targeted contacts and companies, making it easy to share with key internal stakeholders. Lastly, their support team is wonderful.