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Buyer Intent Data Tools reviews by real, verified users. Find unbiased ratings on user satisfaction, features, and price based on the most reviews available anywhere.

Best Buyer Intent Data Tools

    Buyer intent data tools aggregate and deliver context around when prospects and customers are interacting with a brand. Buyer intent is the probability that a customer will purchase a product, and these types of tools capture research around actual buyer journeys and signs of their purchase intent. Organizations leverage buyer intent data tools to target companies with account-based marketing (ABM) campaigns, to personalize website experiences for online visitors, and to prioritize inbound leads based on engagement with their company. Additionally, companies use this type of data to prevent churn by identifying how and when customers are connecting with competitors and whether they may be considering switching vendors. Buyer intent data can also help businesses understand what other products or integrations could be helpful to their customers to preemptively meet their needs.

    These tools are used primarily by sales teams, marketing teams, and customer success teams. Buyer intent data enables salespeople to reach out to and engage with the right prospects at the right time, and marketers utilize intent data to plan and create effective ABM campaigns. Finally, customer success teams can use this type of data to proactively contact current customers that may be about to churn. Buyer intent data tools often integrate with CRM software, account-based execution software, and marketing account intelligence software.

    To qualify for inclusion in the Buyer Intent Data category, a product must:

    Capture online research of actual buyer journeys to determine purchase intent signals
    Deliver context to enable companies to proactively reach out and market to prospects and customers with active intent
    Provide enriched contact profiles to better segment audiences and personalize messages

    Top 10 Buyer Intent Data Tools

    • ZoomInfo
    • G2
    • 6sense
    • Priority Engine
    • Leadfeeder
    • Bombora
    • Lead Forensics
    • PureB2B
    • Terminus ABM Platform
    • Madison Logic Platform

    Compare Buyer Intent Data Tools

    G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
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    (4,251)4.4 out of 5
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    ZoomInfo Powered by DiscoverOrg combines the world’s most comprehensive business database with best-in-class technology to fuel your go-to-market strategy from start to finish, and provide an accurate, 360-degree view of customers, prospects, and opportunities. With robust features and integrations seamlessly incorporated into your workflows, the company is on a mission to deliver MORE. More leads for sales and marketing teams. More closed deals for sales organizations. More efficiency for opera

    (340)4.6 out of 5
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    With the resources on our site, buyers can educate themselves on the types of solutions their business needs, develop a shortlist of products that correspond to their feature preferences, and read through third-party validated customer feedback. An upgraded profile on G2 helps you identify in-market buyers, respond directly to customers who have reviewed your product or service, and show off your success.

    (205)4.3 out of 5
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    The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anyt

    (128)4.2 out of 5
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    TechTarget's Priority Engine is a SaaS-based platform that delivers direct, real-time access to the most active accounts and prospects ranked by their level of purchase intent and engagement to help enterprise B2B technology organizations improve ABM performance, increase sales productivity and maximize demand generation success. The platform provides exclusive third-party intent insights on the topical interests of accounts, recency and relevancy of activity, vendor considerations and installed

    (348)4.4 out of 5
    Entry Level Price:79 $

    Leadfeeder is a B2B lead generation software that identifies buyer intent data through your anonymous web traffic. Leadfeeder identifies the companies visiting your site, how they got there, their behavior, and their intent to purchase. With over 40,000 users globally, Leadfeeder is the sales & marketing tool of choice for enhancing lead generation efforts.

    (81)4.5 out of 5
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    Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts.

    (155)3.7 out of 5

    In our fast paced world, real-time engagement has never been so important, and even better when it is human-to-human. Statistically, 84% of B2B buyers will purchase from the first organisation they engage with, and yet reacting quickly to opportunities is something that most B2B organisations struggle with. Lead Forensics enables businesses to engage with prospects and customers faster than ever before, right at the point when they are most engaged - whilst they are visiting your website. Lea

    (64)4.4 out of 5

    PureB2B provides B2B technology companies with intent-driven, full-funnel demand generation solutions to help them achieve their revenue goals and increase sales and marketing ROI. Leveraging innovative tactics crafted through years of research and testing, PureB2B works across its exclusive network of more than 125 million in-market technology buyers to provide demand generation solutions at every step of the sales and marketing process. Solutions offered include: • Lead Generation: Content sy

    (161)4.4 out of 5
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    Terminus is a full-funnel account-based marketing platform that serves as your end-to-end command center for targeting the right accounts with dynamic data, engaging them with unified multi-channel campaigns, activating sales by separating signal from noise, and reporting on the revenue outcomes that matter. Unify your first- and third-party data by using the Terminus Account Hub to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify eng

    (51)4.2 out of 5

    Madison Logic helps B2B companies accelerate pipeline by making it easy to identify, prioritize, and engage top accounts with global reach and scale. The Madison Logic Platform brings sales and marketing together with technology that delivers actionable data and content to speed the buyer's journey at all stages

    (141)4.3 out of 5

    The biggest and fastest growing companies in the world rely on Demandbase to drive their Account-Based Marketing strategies and maximize B2B marketing performance. We pioneered the ABM category nearly a decade ago, and today we lead the industry as an indispensable part of the B2B tech stack. Demandbase offers the only end-to-end ABM Platform that helps B2B companies identify, win and grow the accounts that matter most.

    (90)4.4 out of 5

    RollWorks, a division of NextRoll, offers ambitious B2B companies of any size an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by machine learning and an extensive account data foundation, the RollWorks platform helps you identify your target accounts, engage them with digital ads, web personalization, email signatures and sales automation, and finally, measure the effectiveness of your programs. RollWorks is an indispensable platform for m

    (18)4.6 out of 5

    LeadSift is a B2B intent data provider that helps B2B Technology companies Identify WHAT Account to target, WHO in the Account to speak to, WHY they’re a fit, and WHEN. LeadSift scans daily massive amounts of unstructured public web documents (blogs, social networks, forums, job boards, press releases, SEC filings, corporate websites, etc.) to identify buying intent and or interest from other B2B organizations. For LeadSift, a Buying Intent Signal is an Actionable Piece of Data (Sales Trigger) t

    (18)4.8 out of 5

    Powered by more than 50 billion 2nd party content consumption signals, along with 180byTwo’s proprietary corporate places database, and AI; eCHO is the industry's first predictive B2B Intent solution designed specifically to solve B2B marketers biggest challenges. With eCHO, marketers are able to leverage the most comprehensive set of predictive B2B intent signals covering more than eighteen-thousand industry topics at 3.5 million company locations. Whether your marketing objective is to identif

    (62)4.0 out of 5
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    Today’s B2B organizations rely on accurate data to power their sales and marketing strategies -- KickFire's IP address intelligence™ translates IP addresses to companies and provides account-level firmographic data, such as industry, revenue, employee count, and more. B2B marketers can leverage this data to identify website visitors, personalize content, target ads, enrich forms, append CRM data, and other account-based marketing strategies. KickFire’s IP address intelligence and B2B firmogra

    (55)4.1 out of 5
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    EverString, a ZoomInfo Company is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph. This profiles the long tail of very small businesses, and the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries. The combined EverString and ZoomInfo Data Cloud is the first-ever business identity graph of its size with a level of accuracy and com

    (21)4.4 out of 5
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    Lattice's advanced suite of AI-based marketing and sales solutions are built to drive 1-to-1 experiences across the entire buyer’s journey. Our platform helps customers personalize digital experiences to increase the efficiency of their sales and marketing teams by prioritizing contacts for lead and account-based (ABM) programs, identifying net new contacts, implementing cohesive omni-channel campaigns and increasing customer lifetime value. With an unrivaled track record of success and expertis

    (7)4.3 out of 5

    LeadGenius uses machine learning and a global network of human researchers to help B2B sales and marketing teams scale their outbound processes. The world's fastest growing companies use LeadGenius to find and connect with lasting customers. LeadGenius offers 3 primary services to B2B sales and marketing teams which can be used separately or as one end-to-end solution: Custom Lead Generation, Lead Enrichment and Managed Email Outreach. With LeadGenius, businesses can identify new customers, up

    (45)4.5 out of 5
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    Slintel, the leader in capturing technographics-powered buying intent, helps companies uncover the 3% of active buyers in their target market. Slintel evaluates over 100 billion data points and analyzes factors such as buyer journeys, technology adoption patterns, and other digital footprints to deliver market & sales intelligence. Slintel's customers have access to the buying patterns and contact information of more than 17 million companies and 70 million decision makers across the world.

    (5)5.0 out of 5

    Nexus provides an unrivalled depth of customer buying intent signals from across the globe. We track the online behaviour from millions of companies, taken from billions of digital signals every week. Our platform tracks customer buying behaviours across the USA, Europe and APAC regions. We are the only buying intent platform that can track the online content consumption in over nine different languages, from over 55,000 publisher websites across the globe.

    (14)4.1 out of 5

    (148)4.4 out of 5
    Optimized for quick response

    The average person spends about 6.3 hours in their inbox a day. Terminus Email Experiences (formerly Sigstr) gives marketers the ability to target their top contacts and accounts with relevant ads where they're spending the majority of their time - the inbox. Align your company's email signatures while running hundreds of simultaneous ad campaigns to intelligently target your audience by industry, geography, or opportunity stage. Twitter: @Terminus

    (20)4.7 out of 5
    Entry Level Price:$99 mo.

    DemandJump removes the blindspots from digital marketing by revealing more of the customer journey and competitive landscape than you could ever see before. How do you get the whole story? You’ve got to: #1 See what consumers are doing – not just which ad they click on, but the websites they visit, the searches they conduct along their path to purchase, and more. #2 See what competitors are doing – where they’re showing up, what’s driving their traffic, the content and ads they use, and how

    (1)4.0 out of 5

    Give your sales and marketing teams one of the most powerful lead generation solutions available with our account acceleration platform, InsightBASE. Source new marketing-qualified accounts by monitoring intent to purchase your products or services. Monitor your existing accounts for spikes in activity that indicate a decision could be forthcoming. Integrate seamlessly with your existing digital marketing platforms to unify your technology stack.

    0 ratings

    Identify companies looking to buy what you sell through Intent Qualified Opportunities in Salesforce so you never miss a deal again. Installed directly into your companies Salesforce instance, Aberdeen Intent for Salesforce makes it easy for sales and marketing teams to utilize Aberdeen intent data to gain insight into whos searching for solutions likes yours.

    (1)0.0 out of 5

    DemandMatrix increases your go-to-market efficiency with a foundation of better market intelligence. Researching millions of publicly available sources and over a billion documents per month, DemandMatrix uses machine learning and narrow-AI to find, catalog and score 12,473 hardware and software products that 13,716,365 companies in 236 countries are using or considering.

    (2)4.0 out of 5

    Idio makes buyer-centric marketing possible for global B2B enterprises. Idio’s Demand Orchestration platform uses Content Intelligence to predict the interests of every individual, and automatically deliver relevant 1:1 experiences across digital channels. Global leaders including Intel, Fitch Ratings, and AllianceBernstein use Idio’s AI & 1st party intent data to automate marketing complexity and engage every buyer individually.

    0 ratings

    Other third-party buyer intent data sources provide intent data only at the account level and then guess at contact identities. That can leave you targeting the wrong people at the wrong time. We go beyond account-level intent data to deliver contact-level intent data thousands of the safest, cleanest buyer intent signals to help you meet your sales goals.

    0 ratings

    IT Central Station is the leading product review site for enterprise technology buyers. It is a high quality, trusted site in which reviews are written by real users. Our triple-authentication process using LinkedIn profiles, community policing, and human oversight ensure 100% authentic reviews. A premium subscription on IT Central Station is an essential element of a vendor's marketing.

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    Check out the G2 Grid® for the top Buyer Intent Data Tools products. G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. Together, these scores are mapped on our proprietary G2 Grid®, which you can use to compare products, streamline the buying process, and quickly identify the best products based on the experiences of your peers.
    High Performers
    Demandbase ABM Platform
    Lead Forensics
    Terminus ABM Platform
    Madison Logic Platform
    Priority Engine
    eCHO B2B Intent
    Market Presence