# Propensity Reviews **Vendor:** Propensity **Category:** [Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms) **Average Rating:** 4.8/5.0 **Total Reviews:** 30 ## About Propensity Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that's auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up. ## Propensity Pros & Cons **What users like:** - Users praise Propensity's **excellent intent data** , which is easy to export and essential for targeted B2B campaigns. (9 reviews) - Users praise the **responsive customer support** of Propensity, highlighting their attentiveness and commitment to user satisfaction. (8 reviews) - Users find Propensity to be an **easy-to-use platform** with intuitive campaign orchestration and great customer support. (8 reviews) - Users appreciate the **affordable pricing** and responsive support of Propensity, enhancing their B2B marketing efforts greatly. (8 reviews) - Users commend Propensity for its **effective audience targeting** , enabling precise campaigns and better engagement with ICPs. (6 reviews) - Features (6 reviews) - Users highlight the **smoother integrations with Salesforce** , enhancing usability and creating a reliable, efficient marketing experience. (6 reviews) - Lead Generation (6 reviews) - Users value the **affordability and efficiency** of Propensity for running ABM programs without high platform fees. (5 reviews) - Capabilities (5 reviews) **What users dislike:** - Users note a **steep learning curve** due to the platform's complexity and less intuitive user experience. (5 reviews) - Users report encountering **minor bugs and issues** with Propensity, reflecting its newness and ongoing development challenges. (4 reviews) - Users report encountering **software bugs** in Propensity, affecting their experience but noting quick resolutions from the team. (4 reviews) - Users report encountering **technical issues** that can complicate setup, though they are generally resolved quickly. (4 reviews) - Users note the **poor design** of Propensity, finding the interface less sophisticated than competitors, though improvements are underway. (3 reviews) - Steep Learning Curve (3 reviews) - Development Improvements (2 reviews) - Difficult Learning (2 reviews) - Difficult Setup (2 reviews) - Initial Difficulty (2 reviews) ## Propensity Reviews ### 1. Reliable Data with Easy Setup and Powerful Targeting **Rating:** 5.0/5.0 stars **Reviewed by:** Michael P. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2026 **What do you like best about Propensity?** I like that Propensity's data is reliable and they are able to provide contact level attribution data. I also found the initial setup to be super easy. **What do you dislike about Propensity?** I find it challenging to set up an easy way to establish my own rules for what makes a lead 'hot' and for users to set their own parameters for lead scoring. **What problems is Propensity solving and how is that benefiting you?** I use Propensity to identify audiences interested in our products, finding accounts we didn't know were interested before, and advertise to them. Their data is reliable, providing contact-level attribution data. ### 2. Excellent Integrations and Support, Perfect for Targeting Your ICP **Rating:** 4.5/5.0 stars **Reviewed by:** Claire D. | Sr. Content Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** December 17, 2025 **What do you like best about Propensity?** Easy platform to get into and use! Great integrations, an excellent support team, and extensive filters and ways to reach your ICP. The contact level data is great to understand users on your website. **What do you dislike about Propensity?** I wish there were a way to add an email follow-up segment based on people who interacted with ads. But this can be accomplished in other ways. **What problems is Propensity solving and how is that benefiting you?** Propensity helps us generate top of funnel leads and is a great tool to meet people where they are at in the buying journey. ### 3. A Small B2B Marketing Team's Dream! **Rating:** 5.0/5.0 stars **Reviewed by:** Colleen C. | Senior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Propensity?** I love how easy this platform is to use as well as budget-friendly! I have been wanting to launch ABM at my company (a B2B construction material manufacturer) for a few years now, but could never find the right tool that would also fit into my budget. Luckily, at INBOUND24, I saw a well targeted ad on the TVs, as well as attended a session with their CEO, Sumner Vanderhoof, and was immediately intrigued. I booked it to their booth and I am so glad I did! You can tell that Sumner actually cares about this platform and you aren't just another number. When they reviewed costs with me, I was waiting for the 'gotcha' moment where they say if I was this or that, it's thousands more but that day never came! The platform is easy to implement, quick to learn, efficient reporting, integrates well with HubSpot and various platforms, and their customer support team is unmatched! Don't get me wrong, there's still a lot of work that has to go into it, but I continue to be impressed with this software and it's ever-improving capabilities! They also take feedback serious; there's been multiple times where I share feedback with my customer support rep (who kindly meets with me weekly - covered as part of the software fee!) and she sends it to the dev team and byt he time we meet next week, it's resolved. They also are coming out with some seriously cool tools that will make life even EASIER for marketers, especially those on small teams or with limited budgets/resources, like me! I absolutely recommend Propensity to all types of marketers. This platform is probably one of my greatest finds from tradeshow, and it's been a HUGE win with our sales team and leadership, which just makes it all the more better! My recommendation: skip the overly complicated ABM software that costs half your budget with oodles of bells and whistles but limited support or flexibility and spend your marketing budget on a software that is made for the everyday marketer! One that leaves you with ad budget to actually spend, without sacrificing capabilities, reach, capacity, intelligence, insight, and UX. **What do you dislike about Propensity?** The downside with Propensity is the same as with most software; the integration and learning curve. Being in a niche market (even though it's a multi-billion-dollar industry), I had spoken with RollWorks before and they even didn't have any reach or insight to our keywords and audience so I figured Propensity would have the same issue. But I give them credit because they did have limited insight, but Sumner himself made sure to dig into it. He helped make sure it would actually work for our systems and reach the people we want and need. Him and our salesperson, Matt, really made sure and even helped me figure out loopholes to get the systems talking because our IT system blocks integrations (long story). I would say, just plan to commit 1-2 months to this project, at least. There is integrations and learning curves, and they support you through it, but past that there is still a lot of time that has to go into actually creating ads and ad copy and everything too, which can be extremely time consuming. So budget extra time, or money for a contractor for that (but that's for any ABM campaign, not just Propensity). I also would say one thing I didn't totally understand up front is how their fees work with programmatic ads, so do keep that in mind when you're budgeting in/for the platform! There are some added costs for contact information that is not covered by platform fees and occur with every new campaign launch or after a set time. That part I do wish I understood better, but I also understand it's a common practice and it really isn't too bad, it just could cost a lot with a big list and a small budget, potentially. **What problems is Propensity solving and how is that benefiting you?** Propensity empowers me to conduct lead gen in an all new way, unlocking new opportunities, even with a small team, a limited budget, and a niche market! This platform helps me look good to leadership, and has made sales really happy adne excited! I have more salespeople wanting to participate than I can manage, which is abnormal and extremely great! They also help provide me support as they show me new tools and answer every question I have - Krystal is the absolute best! She is kind and patient and you can tell she truly has your best intentions in mind and wants to make sure your campaigns are successful. ### 4. The only ABM platform that feels like a true partner **Rating:** 5.0/5.0 stars **Reviewed by:** Brittany S. | Social Media Content & Analytics Manager (Enterprise), Enterprise (> 1000 emp.) **Reviewed Date:** September 16, 2025 **What do you like best about Propensity?** What I like best is how Propensity is never static. From the first day I used it, the product was already easy to navigate and reliable, but what really stands out is the steady cadence of meaningful updates. These aren’t surface-level changes. Every release makes the platform more powerful and more aligned to the way modern go-to-market teams actually work. It’s obvious that the product team listens closely to customer feedback because improvements show up quickly and in ways that solve real practitioner problems. That responsiveness makes the platform feel like it was built with marketers and sales teams in mind rather than designed in a vacuum. They also seem to have an unparalleled advantage when working with Salesforce from a technical standpoint, making integration and execution much smoother than other platforms I’ve used. The blend of usability, constant innovation, and thoughtful execution is rare in this space, and it gives me confidence that I can rely on Propensity not just today but well into the future. I know the product will continue to evolve alongside my business needs, and that’s what makes it such a strong long-term partner. **What do you dislike about Propensity?** There isn’t much to dislike, but because the team ships updates so quickly, it can take some adjustment to keep up with all the new features. That said, the release notes and support resources make it easy to stay on top of changes, so it feels more like a growing pain than a real drawback. **What problems is Propensity solving and how is that benefiting you?** Propensity helps me identify, prioritize, and engage accounts with confidence. It takes the guesswork out of targeting by surfacing actionable insights and clear signals, which has improved both efficiency and outcomes across campaigns. I’ve seen faster pipeline movement, better alignment with sales, and more confidence in how we allocate resources. The biggest benefit has been the ability to scale ABM efforts without adding unnecessary complexity or headcount - it’s a platform that truly enables growth. ### 5. A Game-changer for your Marketing Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Megan H. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about Propensity?** -- A tool that I use DAILY as a marketing manager. - Step-by-step playbook for each campaign - Customer Success team helps you set up your audiences, walks you through how to connect integrations, and make sure you are set up for success every step of the on-boarding process. The Propensity Customer Success Team is an extension of my marketing team! - No one is perfect, but the Propensity Customer Support team is the epitome of the word perfect! - Detailed dashboard with insights into each campaign performance and a detailed dashboard with analytics overall for your business - Integration to our Salesforce instance - with pre-built dashboards that give you data to help you tell your marketing success story - Leads are categorized into hot, warm and cold segments - helping us tailor our approach and nurture relationships more effectively - Ability to execute a campaign across MULTIPLE channels and analytics for the entire campaign (across multiple channels) is in ONE place and it allows us to have a consistent message for each campaign. - Constant updates and versions being released - if you have a suggestion they listen with an open ear and mind. They evaluate and provide status updates if they include your suggestion in a release. **What do you dislike about Propensity?** When you start using propensity, you will find that there are NO downsides to the platform. **What problems is Propensity solving and how is that benefiting you?** As a single marketing team member - I needed a platform where I could execute ABM marketing campaigns. The tool helps me see what my audience is searching for (by using the Intent data finder) in propensity. I am able to use the intent data and create a message that resonates with each account. I am able to see what contacts at each account are engaging with my business. And the propensity data pulls into our company's salesforce instance, giving me the reporting information I need when I give my quarterly marketing report to my leadership team. ### 6. Great ABM Platform for the Right Size Company **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2025 **What do you like best about Propensity?** From onboarding and support to access to product, leadership, and professional services, Propensity has become an extension of our Marketing and RevOps teams, helping us identify in-market accounts, prioritize contact outreach, and drive ABM pipeline and opportunities. **What do you dislike about Propensity?** Propensity releases features quickly and regularly, and while that can be beneficial, it also takes a few iterations for their new features to work out the kinks. **What problems is Propensity solving and how is that benefiting you?** In a crowded market of ABM and GTM platforms full of promises, Propensity stands out as an option for companies committed to ABM that want a low barrier to entry in terms of price and commitment, while avoiding over-promising and under-delivering, which too many of these platforms do. ### 7. an ABM Platform That Gets the Job Done **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos G. | Digital Marketing Manager | Lead Generation , Small-Business (50 or fewer emp.) **Reviewed Date:** September 20, 2024 **What do you like best about Propensity?** Propensity has become a fundamental tool in my daily tasks as a B2B marketing professional. Thanks to Propensity, I have discovered a new approach to marketing and lead generation in the B2B environment. Although relatively new in the B2B and ABM space, Propensity is a bold and aggressive platform when it comes to reaching new audiences. Unlike other, more expensive platforms limited to programmatic advertising, Propensity takes a multi-channel approach, incorporating programmatic advertising, LinkedIn, Meta, and email. One of Propensity's standout features is its ability to advertise to an audience of 1,000 contacts or more, unlike larger platforms that require a minimum audience of 10,000 contacts. This allows for more targeted campaigns at a lower cost due to precise segmentation. The contact data is frequently updated, ensuring minimal bounce rates. Additionally, the support team is highly attentive and quick to address any concerns. Propensity has managed to carve out a niche that other large platforms have overlooked, offering better-priced, better-targeted, and more direct advertising for specific audiences. **What do you dislike about Propensity?** Since it's a new platform, its user interface could be improved. However, their engineering team is actively working on enhancements and implements customer feedback in each update. They never dismiss customer suggestions and are always taking notes to incorporate them into future platform releases. It's a platform under continuous development. **What problems is Propensity solving and how is that benefiting you?** Propensity has helped solve one of the biggest challenges I face in B2B marketing—reaching highly targeted audiences without wasting budget on broad, inefficient campaigns. Before using Propensity, I struggled with platforms that required huge contact lists to run ads, driving up costs and reducing campaign efficiency. Propensity allowed me to target more specific audiences, which drastically improved my ROI and lead generation quality. ### 8. Amazing tool for finding and targeting leads for b2b, and affordable **Rating:** 5.0/5.0 stars **Reviewed by:** Cletus M. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2024 **What do you like best about Propensity?** I use propensity to find and target usually hard to find leads for my high ticket service. What I like: - It's a fraction of the price of the big names. - The data is very accurate. I believe they re-verify everyone in the database every 90 days. - Amazing customer support, Nathan and the team are always available for any quesiton. - The tool is easy to use and plays well with the walled gardens. I find the audience I want, launch campaigns, and can even go into the platforms like LinkedIn and use all their advertising features. This allows me to keep the engagment scores connected to my Propensity campaign but get the benefits of in-platform advertising. - It took a couple of hours to setup and launch a campaign. **What do you dislike about Propensity?** - They're a new tool so working out some UX kinks, but overall it's not bad. **What problems is Propensity solving and how is that benefiting you?** My ICP is hard to track down. It's even harder to know when to connect with them or when they're in market. Propensity not only helps me find the RIGHT people, but it let's me know when it's the RIGHT TIME to attack them based on their interest, recent search activity, and more. Their customer propensity score is invaluable to me. ### 9. "Intent"-ional Marketing: The Future of ABM **Rating:** 5.0/5.0 stars **Reviewed by:** Karsten R. | Member, Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Propensity?** Transparency to intent and engagement data Interface / interoperability capability to other systems **What do you dislike about Propensity?** Ramp up phase and structuring content required learning and experience **What problems is Propensity solving and how is that benefiting you?** Specificity in assessing performance of campaigns relative to engagement for end sites ### 10. Best Value + Service Among ABM Tools! **Rating:** 5.0/5.0 stars **Reviewed by:** Frank I. | Senior Inbound Marketing Consultant, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2024 **What do you like best about Propensity?** For SMBs, Propensity's ABM tools have everything you need without the expensive add-ons you don't need. It's easy to get started and experience the value within minutes, whether you use some of the free features or the paid subscription. The Propensity team has also been great to work with and they're very responsive/service-oriented. **What do you dislike about Propensity?** For some of our niche clients, there could be some more intent filters/options based on their industry and product/service, but the Propensity team continues to add more if there is data to support it. **What problems is Propensity solving and how is that benefiting you?** Propensity makes it very easy to begin tapping into intent data and tracking both third-party intent and first-party intent with their ABM-connected website. Their audience builder has also been an incredible tool for supporting our clients' ad programs. ### 11. Great B2B lead gen tool - best value for your money **Rating:** 4.0/5.0 stars **Reviewed by:** Dominika M. | New Business and Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2024 **What do you like best about Propensity?** * Easy to use, once you get a hang of it, your shouldn't encounter any major issues in executing your account based campaigns. And the orchestartion of the campaigns is well-thought, intuitive and simple. Perfect tool for bputique B2B agencies, with small marketing teams. * Great price. The cost of propensity is a fraction of what you have to pay for similar tools. * The customer support goes above and beyond to help Propensity's users. Very friendly, down to earth people, who really value their customers and their feedback. * The tool is constantly evolving, regularly introducing new features and updates. * It takes only few hours to set it up, and get your campaigns up an running. Great intergration with HubSpot. * Good quality of intent data. **What do you dislike about Propensity?** * Some minor bugs, but the tool is fairly new so this is not a surprise, and the team does it's best to address them **What problems is Propensity solving and how is that benefiting you?** Thanks to Propensity we were able to gain more exposure accross large number of prospects, who never heard about us before. We also sequred couple of intial meetings with promising leads, that perfectly fit our persona. ### 12. ABM for SBM businesses is finally here **Rating:** 4.5/5.0 stars **Reviewed by:** Leah L. | Interim Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 07, 2024 **What do you like best about Propensity?** Propensity is self serve and does not have a high platform fee like other ABM solutions. Other solutions make it hard for SBMs who are new to ABM to actually get started and proove ROI before making such a large commitment -- and Propensity allows you to do that. Another benefit is that you can connect it to your CRM to do contact focused targeting within your priority accounts. It's easy to get started and get ads up and running within a week. **What do you dislike about Propensity?** A product feature that I'd like is to be able to drag and drop all of the images you have for display ads so that you don't have to select them individually for each size required to run display ads. It isn't a blocker but does take more time than I'd like. **What problems is Propensity solving and how is that benefiting you?** Account based adveritsing at both the account and individual level. It helps us fill the gap from what Google Display Ads can't offer. ### 13. Exceptional Value and Outstanding Service for Small Businesses! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2024 **What do you like best about Propensity?** The service representation here is great. Very personable and can reply in a moments notice. The integration with tools like hubspot and salesforce make it easy to onboard quickly and get rolling. They do great work in walking you through the process and get you set up for success. **What do you dislike about Propensity?** With any software tool, there can be delays or ares that need some improvement. I have seen some glitches in access data and ensuring that integrations are connected. But those get quickly resolved in a day or less. **What problems is Propensity solving and how is that benefiting you?** Propesnity is solving the demand generation and ABM gap that my company was facing at price that worked for us. We are now leveraging new awareness and garnering more valuable and targeted prospects to our site than ever before. Every month comes with new uddates on improvement, it is exciting to see ### 14. Propensity has successfully filled a gap in the ABM tech **Rating:** 5.0/5.0 stars **Reviewed by:** Sam A. | Senior Account Manager & Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Propensity?** Pricing Support from the team Website analytics Person-level reporting data Intent data - no limits and is easy to report on the account level. Exportable. **What do you dislike about Propensity?** The user experience is not as intuitive as other tools in this space, but is simple to navigate once you get the hang of it. **What problems is Propensity solving and how is that benefiting you?** 1. Propensity helps sales and marketing teams to target the right accounts within our ICP using 3rd party intent data and website visitor analytics. 2. Account-based targeting for display advertising. ### 15. Bring ABM to your clients, at scale! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 13, 2024 **What do you like best about Propensity?** Propensity allows my agency to run ABM programs for various clients, without the insane platform fees like exist with competitors 6sense, Terminus, and Demandbase. In building the tool, it's evident their team is very conscious of agency workflow and best practices to keep client work segmented. They are also highly efficient in optimizing the platform and answering any questions I may have. It's a relief to finally have an ad platform with great customer service! **What do you dislike about Propensity?** Propensity is an ever-evolving tool. With that, there can be some glitches and issues that I come across. However, the Propensity team is very speedy in addressing my concerns and resolving any issues in the platform. It truly feels like they care for my success as their customer. **What problems is Propensity solving and how is that benefiting you?** Propensity allows me to target accounts based on intent/level of interest for my client's products. From targeting at the account level to surround a buying circle, to direct targeting of contacts, Propensity up-levels our targeting capabilities. ### 16. Great ABM tool for small, growing B2B companies **Rating:** 5.0/5.0 stars **Reviewed by:** Crystal B. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** August 21, 2024 **What do you like best about Propensity?** I love that I can get all of the base functionality of an ABM tool without the high base costs of one. **What do you dislike about Propensity?** They are still working on the UI for ease of use and how it integrates with all of the tools in the tech stack but each new release is better than the one before. They are really listening to their customers! **What problems is Propensity solving and how is that benefiting you?** I'm able to send emails and display ads, including with integrations to LinkedIn and Facebook, from one platform and have those metrics push back into my CRM. It's a one-stop tool for my account-based activities. ### 17. Higher Quality Leads, Built-in Tools, Great Customer Service, More Business! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 02, 2024 **What do you like best about Propensity?** The Propensity team brings a powerful combination of robust project management and deep technical expertise to our collaboration. They've been instrumental in keeping our initiatives on track while developing innovative strategies to meet our goals. Their creative problem-solving has helped us overcome various challenges, and importantly, they've significantly improved our lead qualification process. As a result, we're now working with a higher volume of qualified leads, which has positively impacted our conversion rates. We value our partnership with the Propensity team and continue to see strong results across the board. **What do you dislike about Propensity?** We've had a few technical issues, but they were quickly resolved. **What problems is Propensity solving and how is that benefiting you?** Really getting more leads, seeing where we are getting traction, seeing with there is the most user intent, and a cost-effective ABM system. ### 18. Propensity user for a few months now in Demand Generatio **Rating:** 5.0/5.0 stars **Reviewed by:** Michael J. | Demand Generation, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2024 **What do you like best about Propensity?** The ease in creating high intent audiences with various degress of segmentation has been so valuable for me. The ABM capabilities are so great. I can easily drive multiple campaigns across channels. **What do you dislike about Propensity?** I have not had any issues. The platform has been effective. **What problems is Propensity solving and how is that benefiting you?** The biggest value is driving high-intent contacts to our funnel in the set campaigns. ### 19. A promising, user-friendly, and budget-friendly ABM tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Logistics and Supply Chain | Mid-Market (51-1000 emp.) **Reviewed Date:** September 12, 2024 **What do you like best about Propensity?** The customer support is responsive and helpful. Pricing is affordable for small teams to get started. The tool offers a variety of platforms and placements to enhance reach. **What do you dislike about Propensity?** The platform is not as mature or sophisticated and good-looking as its more established competitor. I experienced a few bugs and issues while setting up campaigns, and the terminology took a bit of time to understand. **What problems is Propensity solving and how is that benefiting you?** Propensity helps small teams to get started on ABM and allows them to execute ABM campaigns via a diverse range of platforms and placements to reach and engage with their target accounts. ### 20. Highly recommend **Rating:** 5.0/5.0 stars **Reviewed by:** Howard L. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2024 **What do you like best about Propensity?** This platform helps to identify target market companies which are interested and searching for your products and services. **What do you dislike about Propensity?** A bit of a learning curve given how comprehensive the platform is. **What problems is Propensity solving and how is that benefiting you?** It provides a competitive advantage for us in our services to our clients. ### 21. Building stronger relationships with our most valuable contacts **Rating:** 5.0/5.0 stars **Reviewed by:** Simon S. | Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Propensity?** I’m always looking for new ways to increase engagement. With Propensity, we can effectively personalize messaging for our most valuable contacts and prioritize which contacts need outreach right away. This has helped us improve engagement and build stronger relationships with prospective customers. Thanks to Propensity’s intent data, we can prioritize quality over quantity, so our sales team can achieve significant results even with limited resources. **What do you dislike about Propensity?** Our sales and marketing teams lacked a consensus on the data that was initially provided. Propensity helped us make sure our accounts and contacts were aligned before outreach. **What problems is Propensity solving and how is that benefiting you?** Any small sales team knows that generating pipeline with the right contacts can be difficult. Propensity gave us robust tools to help us compete in a highly competitive B2B market. From the start, they clearly outlined the playbooks, organized our audience based on intent signals and created highly accurate lists of the right contacts for us to target directly in our CRM. Since we started working with them, we’re targeting high-value contacts at in-market accounts and seeing an increase in the number of qualified leads coming in. ### 22. More engagement with prospects! **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent A. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Propensity?** Propensity helps us prioritize the right contacts so we can save time and improve pipeline efficiency. Since we started using them for ABM, we’ve engaged with decision-makers earlier on and personalized our cold calls to get better results. Propensity has also helped us align messaging for our prospects with ABM playbooks. As a result, we’re directing outreach where it needs to go and building meaningful relationships with the right people. **What do you dislike about Propensity?** During onboarding, we ran into a feature improvement update. The customer success team quickly resolved it before we ran into any further issues, which was reassuring that the team was there for us from the beginning. **What problems is Propensity solving and how is that benefiting you?** Propensity addresses the challenges we face as a small sales team. It’s fast to implement, so our campaigns get off the ground quickly. We can focus our efforts on accounts that matter the most to us, leading to more profound conversations with high-likelihood customers. Propensity’s intent data helps us more accurately identify key decision makers, improving our chances of success. This saved our team a ton of time and helped us increase outreach relevancy and effectiveness. ### 23. Amazing for breaking into ABM as a small team **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel T. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 16, 2023 **What do you like best about Propensity?** We use Propensity’s ABM platform to generate new leads for our business. It was incredibly easy to implement, which was valuable to us as a small team. We were able to get started in no time, launching the industry-specific playbook to target accounts in our niche and begin building pipeline. Unlike other ABM platforms, Propensity didn’t require a lot of time to set up. Once we identified our target accounts, we could go in and launch campaigns quickly. Since we started with Propensity, we’ve been able to create meaningful engagement and momentum with our customers. **What do you dislike about Propensity?** Initially, the in-market account list wasn’t what we expected. Thankfully, we got on a call with their CS team and were able to work together to match it to our target competitors and make it more accurate and better able to serve us. **What problems is Propensity solving and how is that benefiting you?** Before Propensity, we struggled to generate new leads and reach the right audience. Propensity reconfigured our lead generation efforts, which was tremendous for our small marketing team. Now, we focus on our in-market accounts and personalize messaging to touch on pain points those accounts are currently facing. ### 24. Best tool for competing in B2B **Rating:** 5.0/5.0 stars **Reviewed by:** Ariel B. | Customer Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** March 17, 2023 **What do you like best about Propensity?** I am extremely impressed with the effectiveness of Propensity’s ABM platform in reducing implementation time and building pipeline with the right audience. We’ve switched our focus to promising opportunities using Propensity’s robust set of tools to compete more effectively in the B2B market. Propensity has been a game-changer for us, and I’d highly recommend it to any company looking to improve its sales and marketing efforts. **What do you dislike about Propensity?** I did not experience any problems with Propensity. **What problems is Propensity solving and how is that benefiting you?** Propensity has virtually no implementation time, so we were able to get off the ground quickly to start generating better pipeline with more measurable results. Before, we had no visibility into which accounts were right to target. Now, thanks to the intent data we get with Propensity, we’re better equipped to efficiently target our in-market accounts and contacts. ### 25. Wonderful Company to work with! **Rating:** 5.0/5.0 stars **Reviewed by:** Rima J. | Senior Architect, Small-Business (50 or fewer emp.) **Reviewed Date:** October 06, 2022 **What do you like best about Propensity?** I've been working with Propensity since it was in its early start-up phase. It's been about 5 years since our partnership first started. During that time, they have taken so much time to make sure to get to know Passages as a client and make sure they are providing for all our needs. Often organizations can have growing pains, but as a client, I have never truly felt that. **What do you dislike about Propensity?** I can't think of anything I dislike about them. Anytime I've had an issue with them, I will bring it up and they course correct it right away. They handle any issues I have immediately. **What problems is Propensity solving and how is that benefiting you?** The main problem they are solving for us is how to get some of our student leaders access to data in our CRM without paying for a SF license and without risking data security. By using their services, we are able to build out portals for our leaders to see exactly what we want them to see and edit only the fields we want, without worry. ### 26. Director, Bridging Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Enterprise (> 1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Propensity?** Propensity has streamlined our data entry ensuring that we get accurate data for our metrics. In addition, the platform allows us to share our data across our organization with simple searching, easy to use dashboards, and concise reports. **What do you dislike about Propensity?** As an early adopter to the Propensity platform, we required integration with Okta for secure access to our data. This was a feature that needed to be developed, so there was a slight delay in moving to production, but eventually simplified our single sign on process without the need for duplicative login accounts to manage. **What problems is Propensity solving and how is that benefiting you?** Propensity helps us track our engagements in the innovation ecosystems. We have a unique way of measuring the return on our investment, so their UX was able to ensure our activities were captured with the correct metrics to create the decision dashboards to track progress as well as explore new opportunities or change our engagements for greater impact. ### 27. UNH Engagement Hub **Rating:** 5.0/5.0 stars **Reviewed by:** Pamela D. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Propensity?** While building our engagement hub, the customer service has been prompt and straightforward. We are very excited to be working with Steve and the rest of the team at Propensity. Over the last year, I can tell that we are going to be doing business with Propensity for a long time and will gladly recommend them to anyone. **What do you dislike about Propensity?** The process has been longer than expected. **What problems is Propensity solving and how is that benefiting you?** Propensity's hub and spoke model will help UNH integrate together under one architecture helping to move forward innovation in teaching and learning as well as fostering faculty and student engagement. ### 28. Yes! We have actually already recommended Prospensity to other contacts. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Propensity?** Propensity's flexible platform has helped us deliver on core elements of our program while also providing the strategic and analytical insights that will inform our future goals and growth. But more importantly, the Propensity team is a true partner: from day one, they are hyperfocused on understanding your needs, which they use to develop and deliver (and sometimes iterate on) the solutions that support and accelerate your business. And they are an incredible joy to work with - everyone on the team is extremely knowledgeable, solution-oriented, professional, and, frankly, fun. You know you're in good hands with the Propensity team. **What do you dislike about Propensity?** On occasion, we've had some technical issues arise - but they were resolved so quickly that they didn't create a long-term issue. I'm mostly concerned that our work isn't aligned with Propensity's future trajectory and that we'll need to find a different provider! **What problems is Propensity solving and how is that benefiting you?** We use Propensity to collect and review applications for our in-house startup accelerator program. The technology helps us take a community-based approach to this work, which supports our mission of getting more people from all different backgrounds involved in our innovation ecosystem. ### 29. Exceptional professionals and great product **Rating:** 5.0/5.0 stars **Reviewed by:** Julia R. | Managing Director, Jewish Changemakers, Mid-Market (51-1000 emp.) **Reviewed Date:** October 04, 2022 **What do you like best about Propensity?** The Propensity team brings a fantastic combination of robust project management with exceptional technical skills. They keep us on track with goals and deliverables, suggest new ways to achieve our outcomes, and think creatively to find solutions to challenges. We trust and enjoy working with the Propsensity team and get great results! **What do you dislike about Propensity?** Nothing - we really enjoy working with their team! **What problems is Propensity solving and how is that benefiting you?** We run a leadership development fellowship for young adults - they help us collect application data, host our sessions, organize events, and are creating a new solution for our alumni to be able to engage with each other. ### 30. Flexible and Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** October 14, 2022 **What do you like best about Propensity?** Propensity takes the time to understand your specific needs and is able to customize a solution to help you succeed. **What do you dislike about Propensity?** We enjoy working with Propensity. Thank you. **What problems is Propensity solving and how is that benefiting you?** A technical solution for a GenZ population for curriculum development and community building. - [View Propensity pricing details and edition comparison](https://www.g2.com/products/propensity/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-15+07%3A05%3A33+-0500&secure%5Bsession_id%5D=66d6524f-a395-4b1c-97c0-157cb72368ad&secure%5Btoken%5D=24c12001dc6164122522a456238949941028cd5ea36bb7ded909f1224f7a91f6&format=llm_user) ## Propensity Integrations - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [LinkedIn Marketing Solutions](https://www.g2.com/products/linkedin-marketing-solutions/reviews) - [Slack Connector for Jira](https://www.g2.com/products/slack-connector-for-jira/reviews) ## Propensity Features **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Data Availability** - Contact Data Availability - Account Data Availability - Offline Data **Platform Basics** - Centralization - Account Identification and Segmentation - Lead-to-Account Matching - Multichannel Engagement - Personalized Content and Messaging **Platform Basics** - Retargeting **Agentic AI - Account-Based Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Distribution** - Segmentation - Email Campaigns - Digital Advertising - Direct Mail **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Platform Additional Functionality** - Integrations - Topic Customization - Natural Language Processing (NLP) - Alerts - Real-time Intent **Platform Data** - Measurement - Revenue Analytics **Platform Reporting** - Measurement - Dashboards **Platform Data** - Campaign Measurement - Attribution **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Campaign Planning** - Strategy Mapping - Prioritized Accounts - Trending Accounts - Sales Activation **Marketing Campaigns** - Omni-Channel Tracking - Media Attribution - Opportunity Timeline - Customization **Platform Additional Functionality ** - Integrations **Platform Additional Functionality** - Integrations **Agentic AI - Account-Based Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization - Journey Analytics **Campaign Execution** - Prioritized Accounts - Trending Accounts - Email Campaigns **Agentic AI - Account-Based Orchestration Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Agentic AI - Account Data Management** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Artificial Intelligence** - AI-Powered Data Analysis - AI Personalization ## Top Propensity Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,891 reviews) - [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) - 4.3/5.0 (1,407 reviews) - [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) - 4.3/5.0 (646 reviews)