Propensity Reviews & Product Details

Easy platform to get into and use! Great integrations, an excellent support team, and extensive filters and ways to reach your ICP. The contact level data is great to understand users on your website. Review collected by and hosted on G2.com.

I wish there were a way to add an email follow-up segment based on people who interacted with ads. But this can be accomplished in other ways. Review collected by and hosted on G2.com.

I love how easy this platform is to use as well as budget-friendly! I have been wanting to launch ABM at my company (a B2B construction material manufacturer) for a few years now, but could never find the right tool that would also fit into my budget. Luckily, at INBOUND24, I saw a well targeted ad on the TVs, as well as attended a session with their CEO, Sumner Vanderhoof, and was immediately intrigued. I booked it to their booth and I am so glad I did! You can tell that Sumner actually cares about this platform and you aren't just another number. When they reviewed costs with me, I was waiting for the 'gotcha' moment where they say if I was this or that, it's thousands more but that day never came!

The platform is easy to implement, quick to learn, efficient reporting, integrates well with HubSpot and various platforms, and their customer support team is unmatched! Don't get me wrong, there's still a lot of work that has to go into it, but I continue to be impressed with this software and it's ever-improving capabilities! They also take feedback serious; there's been multiple times where I share feedback with my customer support rep (who kindly meets with me weekly - covered as part of the software fee!) and she sends it to the dev team and byt he time we meet next week, it's resolved. They also are coming out with some seriously cool tools that will make life even EASIER for marketers, especially those on small teams or with limited budgets/resources, like me!

I absolutely recommend Propensity to all types of marketers. This platform is probably one of my greatest finds from tradeshow, and it's been a HUGE win with our sales team and leadership, which just makes it all the more better!

My recommendation: skip the overly complicated ABM software that costs half your budget with oodles of bells and whistles but limited support or flexibility and spend your marketing budget on a software that is made for the everyday marketer! One that leaves you with ad budget to actually spend, without sacrificing capabilities, reach, capacity, intelligence, insight, and UX. Review collected by and hosted on G2.com.

The downside with Propensity is the same as with most software; the integration and learning curve. Being in a niche market (even though it's a multi-billion-dollar industry), I had spoken with RollWorks before and they even didn't have any reach or insight to our keywords and audience so I figured Propensity would have the same issue. But I give them credit because they did have limited insight, but Sumner himself made sure to dig into it. He helped make sure it would actually work for our systems and reach the people we want and need. Him and our salesperson, Matt, really made sure and even helped me figure out loopholes to get the systems talking because our IT system blocks integrations (long story).

I would say, just plan to commit 1-2 months to this project, at least. There is integrations and learning curves, and they support you through it, but past that there is still a lot of time that has to go into actually creating ads and ad copy and everything too, which can be extremely time consuming. So budget extra time, or money for a contractor for that (but that's for any ABM campaign, not just Propensity).

I also would say one thing I didn't totally understand up front is how their fees work with programmatic ads, so do keep that in mind when you're budgeting in/for the platform! There are some added costs for contact information that is not covered by platform fees and occur with every new campaign launch or after a set time. That part I do wish I understood better, but I also understand it's a common practice and it really isn't too bad, it just could cost a lot with a big list and a small budget, potentially. Review collected by and hosted on G2.com.

What I like best is how Propensity is never static. From the first day I used it, the product was already easy to navigate and reliable, but what really stands out is the steady cadence of meaningful updates. These aren’t surface-level changes. Every release makes the platform more powerful and more aligned to the way modern go-to-market teams actually work. It’s obvious that the product team listens closely to customer feedback because improvements show up quickly and in ways that solve real practitioner problems. That responsiveness makes the platform feel like it was built with marketers and sales teams in mind rather than designed in a vacuum. They also seem to have an unparalleled advantage when working with Salesforce from a technical standpoint, making integration and execution much smoother than other platforms I’ve used. The blend of usability, constant innovation, and thoughtful execution is rare in this space, and it gives me confidence that I can rely on Propensity not just today but well into the future. I know the product will continue to evolve alongside my business needs, and that’s what makes it such a strong long-term partner. Review collected by and hosted on G2.com.

There isn’t much to dislike, but because the team ships updates so quickly, it can take some adjustment to keep up with all the new features. That said, the release notes and support resources make it easy to stay on top of changes, so it feels more like a growing pain than a real drawback. Review collected by and hosted on G2.com.

-- A tool that I use DAILY as a marketing manager.

- Step-by-step playbook for each campaign

- Customer Success team helps you set up your audiences, walks you through how to connect integrations, and make sure you are set up for success every step of the on-boarding process. The Propensity Customer Success Team is an extension of my marketing team!

- No one is perfect, but the Propensity Customer Support team is the epitome of the word perfect!

- Detailed dashboard with insights into each campaign performance and a detailed dashboard with analytics overall for your business

- Integration to our Salesforce instance - with pre-built dashboards that give you data to help you tell your marketing success story

- Leads are categorized into hot, warm and cold segments - helping us tailor our approach and nurture relationships more effectively

- Ability to execute a campaign across MULTIPLE channels and analytics for the entire campaign (across multiple channels) is in ONE place and it allows us to have a consistent message for each campaign.

- Constant updates and versions being released - if you have a suggestion they listen with an open ear and mind. They evaluate and provide status updates if they include your suggestion in a release. Review collected by and hosted on G2.com.

When you start using propensity, you will find that there are NO downsides to the platform. Review collected by and hosted on G2.com.

From onboarding and support to access to product, leadership, and professional services, Propensity has become an extension of our Marketing and RevOps teams, helping us identify in-market accounts, prioritize contact outreach, and drive ABM pipeline and opportunities. Review collected by and hosted on G2.com.

Propensity releases features quickly and regularly, and while that can be beneficial, it also takes a few iterations for their new features to work out the kinks. Review collected by and hosted on G2.com.

Propensity has become a fundamental tool in my daily tasks as a B2B marketing professional. Thanks to Propensity, I have discovered a new approach to marketing and lead generation in the B2B environment. Although relatively new in the B2B and ABM space, Propensity is a bold and aggressive platform when it comes to reaching new audiences. Unlike other, more expensive platforms limited to programmatic advertising, Propensity takes a multi-channel approach, incorporating programmatic advertising, LinkedIn, Meta, and email.

One of Propensity's standout features is its ability to advertise to an audience of 1,000 contacts or more, unlike larger platforms that require a minimum audience of 10,000 contacts. This allows for more targeted campaigns at a lower cost due to precise segmentation. The contact data is frequently updated, ensuring minimal bounce rates. Additionally, the support team is highly attentive and quick to address any concerns. Propensity has managed to carve out a niche that other large platforms have overlooked, offering better-priced, better-targeted, and more direct advertising for specific audiences. Review collected by and hosted on G2.com.

Since it's a new platform, its user interface could be improved. However, their engineering team is actively working on enhancements and implements customer feedback in each update. They never dismiss customer suggestions and are always taking notes to incorporate them into future platform releases. It's a platform under continuous development. Review collected by and hosted on G2.com.

I use propensity to find and target usually hard to find leads for my high ticket service. What I like:

- It's a fraction of the price of the big names.

- The data is very accurate. I believe they re-verify everyone in the database every 90 days.

- Amazing customer support, Nathan and the team are always available for any quesiton.

- The tool is easy to use and plays well with the walled gardens. I find the audience I want, launch campaigns, and can even go into the platforms like LinkedIn and use all their advertising features. This allows me to keep the engagment scores connected to my Propensity campaign but get the benefits of in-platform advertising.

- It took a couple of hours to setup and launch a campaign. Review collected by and hosted on G2.com.

- They're a new tool so working out some UX kinks, but overall it's not bad. Review collected by and hosted on G2.com.

Transparency to intent and engagement data

Interface / interoperability capability to other systems Review collected by and hosted on G2.com.

Ramp up phase and structuring content required learning and experience Review collected by and hosted on G2.com.

For SMBs, Propensity's ABM tools have everything you need without the expensive add-ons you don't need. It's easy to get started and experience the value within minutes, whether you use some of the free features or the paid subscription. The Propensity team has also been great to work with and they're very responsive/service-oriented. Review collected by and hosted on G2.com.

For some of our niche clients, there could be some more intent filters/options based on their industry and product/service, but the Propensity team continues to add more if there is data to support it. Review collected by and hosted on G2.com.

* Easy to use, once you get a hang of it, your shouldn't encounter any major issues in executing your account based campaigns. And the orchestartion of the campaigns is well-thought, intuitive and simple. Perfect tool for bputique B2B agencies, with small marketing teams.

* Great price. The cost of propensity is a fraction of what you have to pay for similar tools.

* The customer support goes above and beyond to help Propensity's users. Very friendly, down to earth people, who really value their customers and their feedback.

* The tool is constantly evolving, regularly introducing new features and updates.

* It takes only few hours to set it up, and get your campaigns up an running. Great intergration with HubSpot.

* Good quality of intent data. Review collected by and hosted on G2.com.

* Some minor bugs, but the tool is fairly new so this is not a surprise, and the team does it's best to address them Review collected by and hosted on G2.com.