The drag-and-drop configuration for lead routing is something that I really like because of the way that you can design the rules visually rather than having to code them. This alone saves hours a week. The hierarchy visualization is also well done and easy to understand.

Performance has been strong. Deduplication is fast even on big data sets, and hierarchy construction scales well for business customers.

The process of onboarding was effortless. The support team guided us on how to set up our deduplication plans and routing rules. The documentation provided was thorough and easy to understand, and all queries received prompt and helpful replies. Traction Complete integrates perfectly within our workflow because it integrates smoothly with the rest of our RevOps suite, particularly Salesforce, Slack, and calendar applications. Review collected by and hosted on G2.com.

Simple operations such as deduplication are easy to perform, but implementing sophisticated hierarchy rules or customized lead routing may seem tricky.

The return on investment is quite apparent for larger organizations, but for small teams, the pricing might seem too high relative to their Salesforce data.

The AI-driven enrichment works well, but sometimes it normalizes data inappropriately, such as consolidating similar business names which should not be combined. Review collected by and hosted on G2.com.

What stands out most about Traction Complete is how effectively it extends Salesforce for lead routing, account matching, and operational visibility without requiring heavily customized workarounds. As lead volumes and account structures grow, maintaining routing consistency manually becomes difficult very quickly. Traction Complete helped create more structured ownership logic and improved visibility into account relationships directly inside Salesforce.

I also like that the platform is flexible enough to support more advanced routing and hierarchy requirements without making the admin experience overly complicated. The visual flow setup is especially useful when reviewing routing logic across multiple teams because it provides much better transparency than relying only on backend automation rules. Review collected by and hosted on G2.com.

The biggest challenge is that troubleshooting can become complex once routing logic scales across multiple assignment conditions and workflows. Small configuration changes sometimes require careful testing to avoid unintended downstream effects. There is also a noticeable learning curve for teams that are newer to RevOps governance and Salesforce operational management. Review collected by and hosted on G2.com.

I love the visual graphs in Traction Complete where I can build routing; they are very intuitive to follow and build. Their support is AMAZING, especially CSM Lauren Maguire, who shows incredible care, customer service, and product knowledge, making her one of the best CSMs I’ve worked with. I would also like to praise Cynthia Chi, Product Manager at Traction Complete. Her project management and professionalism are huge drivers of our project's success. Additionally, the 'visualize logs' button in Salesforce is fantastic, allowing very clear visualization of how accounts or leads were routed, making troubleshooting a breeze. Review collected by and hosted on G2.com.

This is a small feature request, but it would be nice if you could see which people are in the round robins when assigning them in the flow/graph. Instead, you have to go to the round robin/user pool section, and it's a bit cumbersome. It would be nice if you could see these details directly from the graph/flow. Review collected by and hosted on G2.com.

I absolutely love their visual "Flow" builder. I can see precisely where the lead is heading and why it wants to go there. Their customer support is also 10/10, anytime I am stuck they jump on a call and quickly help me fix my routing rules. And the deduping is very cool, too. It does not clutter our CRM at no extra effort from me. Review collected by and hosted on G2.com.

Suitable for small companies ~ Very bit equivalent. If you are an extremely small startup, the price may seem high. We also need a common person (Admin), someone who dedicatedly manages this; you cannot just "set & forget it!" Each instance we re-do our sales regions, it takes a while to change the rules in Traction, which is fairly tedious. Review collected by and hosted on G2.com.

Traction complete is extremely dear to my heart and it is a blessing to my marketing team! As a Senior Digital Marketing Specialist, I will produce hundreds of leads in a day through various campaigns. Prior to this tool, I and my team used to experience enormous headache while it came to manual lead routing in Salesforce. Traction Complete is now doing pure magic.

I like very much the fact that it tags new leads on the right existing accounts automatically. The UI is extremely easy, user-friendly and a person without a lot of technical expertise can use it. Their customer care department is the finest; they are very sweet individuals. In case we are encountering some problem, they are turning back very quickly and extending their assistance fully committed. They seem to be among us, our own company family. I am highly pleased with this software! Review collected by and hosted on G2.com.

To be truthful, not much is bad about this beautiful platform. I love it a lot. However, when it comes to saying something, the only thing that would cost me a small amount of time is the first setup time. It takes some training to comprehend all the complexity of routing rules the first time. Also there are occasions the data sync spends an additional few minutes to take effect but it is manageable. Nothing big that will intercept your work. Review collected by and hosted on G2.com.

I like how Traction Complete keeps Salesforce data clean and organized much like balancing financial books while automating tasks like deduplication, lead routing, and account mapping to ensure every “data dollar” is tracked and used efficiently Review collected by and hosted on G2.com.

it only works with Salesforce, so teams using other CRMs can’t benefit. For smaller companies, the advanced features and pricing might feel like overinvesting similar to buying an enterprise-level finance system when you only need basic bookkeeping. Review collected by and hosted on G2.com.

To be honest, with the help of Traction Complete, we have transformed our inbound lead management process. Previously, my IT team had to constantly deal with small-small problems in Salesforce assignment rules since they are extremely restricted. However, using this tool, the star is the Visual Flow builder. I can read the entire trail of a lead as a map. Although I would like to make some changes in order to prepare a new sales campaign, I do not have to write some code or call a developer. My team can simply drag and drop and that is it. It is highly robust and copes with complicated round-robin routing and territory-based routing extremely simply. The matching of lead to account is also highly accurate and this was a major headache to us in the past. Review collected by and hosted on G2.com.

Nothing much to complain, but had to say something, the prices are a bit high to the middle-market companies. The UI, too, offers a vast number of choices, and a new individual may be somewhat lost at first. Review collected by and hosted on G2.com.

I appreciate that Traction Complete is 100% self-hosted and native, which keeps our data within the Salesforce cloud platform. This greatly enhances our security, making my security team very happy. I also find the setup is easy and fast, especially with the improved onboarding wizard in the new version, which helps connect our main objects quickly. Traction Complete automatically assigns inbound leads to the right territory or account owner, which streamlines our processes and prevents our team from sitting in a manual queue for hours. Additionally, it effectively organizes our account hierarchy by linking entries into a single corporate family tree and using AI workflows to clean and enrich records before they reach sales reps, minimizing the risk of data pollution. Review collected by and hosted on G2.com.

The UI elements are quite old. Some of the underlying settings page feel a bit old-fashioned and could use some modern refresh to match the newer modules. Setting up basic routing is easy, but building a complex multi-object flow requires a deep understanding of Salesforce architecture, which can be intimidating for a beginner. Review collected by and hosted on G2.com.

Honestly speaking, the best thing about Traction Complete is how it handles the lead routing. Before this, my team was doing so much manual work in Salesforce, it was a total headache! Now, the automated matching is like magic. It finds the right account for the lead and assigns it to the correct person instantly. No more "who should get this lead?" drama in the office. Also, the UI is very friendly—I didn't need a PhD to understand how to set up the basic rules. It just works! Review collected by and hosted on G2.com.

Okay, if I have to be picky, the price is a little bit on the higher side for us in India, but you get what you pay for, right? Also, when you are doing very, very complex routing logic, it can get a bit "brain-twister" style. You need to spend some good time to test everything properly because if you make a mistake in logic, leads might go for a little holiday to the wrong folder! But their support team is always there to pull you out of trouble. Review collected by and hosted on G2.com.

I personally love that Traction Complete automates the lead to account matching in Salesforce. It also links new leads to existing accounts instantly, eliminating the possibility of two records and making sure that the sales reps can see all the information. The account based routing saves colossal amounts of time; leads are automatically forwarded to the respective territory owner. Review collected by and hosted on G2.com.

The thing that I dislike the most about Traction Complete is the initial setup of the matching and routing rules. It can be rather a complicated process to get everything just tuned to prevent false positives or false assignments. It will take a lot of time to actually optimize. Moreover, just making sure that all edge cases are taken care of occasionally requires more manual testing than I would desire. Review collected by and hosted on G2.com.