Best Enterprise Account Data Management Software

How Many Account Data Management Software Products Does G2 Track?

Total Products under this Category: 76

Category Stats (Sep 2026)

  • Average Rating: 4.49/5 (↓0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ExecAtlas (+1.55%) - Among all products in this category, ExecAtlas recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Account Data Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 65,300+ Authentic Reviews
  • 76+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Account Data Management Software

G2 Grid® for Account Data Management Software plotting products by satisfaction and market presence

Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, 6sense Sales Intelligence, HubSpot Marketing Hub, Demandbase One, Adobe Marketo Engage, GTM Studio - Powered by ZoomInfo, and Clari.

Underlying data: [Grid® JSON](https://www.g2.com/categories/account-data-management/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=6sense-sales&focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=demandbase-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=clari&segment=enterprise)

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work. At the core of GTM Workspace is an AI assistant that understands the full context of a rep's territory - their accounts, open opportunities, past conversations, and real-time signals - enabling natural language commands that drive real action. Sellers can instantly prepare for meetings, monitor account health, prioritize pipeline, and identify the best prospects to pursue, all without leaving a single interface. GTM Workspace integrates directly with Salesforce, maintaining bidirectional, real-time sync so CRM data stays current automatically. Flexible, spreadsheet-style Views allow reps to slice and analyze their accounts, contacts, leads, and opportunities exactly the way they work - with ZoomInfo firmographic, technographic, and intent data enriched directly alongside CRM fields. Purpose-built for the way modern sales teams operate, GTM Workspace requires no training, no agent building, and no engineering projects. It works immediately out of the box, delivering day-one value on top of the data foundation teams already rely on. The result: sellers spend less time stitching together information across disconnected tools and more time doing what they do best - building relationships and closing deals.

Average Rating: 4.5/5.0

Total Reviews: 8,882

How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.6/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.6/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind GTM Workspace - Powered by ZoomInfo?

  • Seller: ZoomInfo
  • Company Website:
  • Year Founded: 2000
  • HQ Location: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4,221 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 26% Large

What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Users value the comprehensive contact information that GTM Workspace provides, aiding effective outreach to potential buyers.
  • Users find the ease of use in GTM Workspace invaluable for streamlining their sales processes and insights.
  • Users value the data accuracy of GTM Workspace, enhancing their competitive edge in prospecting and research.
  • Users find the bulk data download feature invaluable for targeted lead generation, simplifying outreach in the finance sector.
  • Users value the targeted lead generation capabilities of GTM Workspace, significantly boosting their sales and prospecting efficiency.
Cons
  • Users often face challenges with inaccurate data, including unassigned contact numbers and outdated job information.
  • Users often face outdated data in GTM Workspace, leading to inaccuracies in contact details and location information.
  • Users often struggle with outdated contacts, leading them to seek alternative information sources for accuracy.
  • Users experience data inaccuracy, with incorrect contact locations and unassigned numbers complicating their outreach efforts.
  • Users often face outdated information, including incorrect emails and job titles, affecting their reliability and effectiveness.

What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo?

6sense Revenue Marketing

6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics.

Average Rating: 4.2/5.0

Total Reviews: 1,468

How Do G2 Users Rate 6sense Revenue Marketing?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.1/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.4/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind 6sense Revenue Marketing?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @6senseInc
    16,911 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 52% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Revenue Marketing?

AI-generated summary from verified user reviews

Pros
  • Users value the clear visibility from intent data, enhancing ad targeting and aligning with buying journey stages effectively.
  • Users appreciate the clear visibility into buying journeys, enabling better-targeted advertising and strategic marketing efforts.
  • Users appreciate the ease of use of 6sense Revenue Marketing, facilitating efficient outreach and detailed insights.
  • Users benefit from efficient account targeting and valuable insights, making 6sense central to their marketing strategies.
  • Users value the clear visibility into account buying journeys, enhancing their ad strategies effectively with 6sense insights.
Cons
  • Users find the steep learning curve of 6sense Revenue Marketing challenging, impacting setup and data interpretation significantly.
  • Users often face a steep learning curve with 6sense, finding it challenging to understand and navigate the platform effectively.
  • Users find the learning difficulty with 6sense challenging, as navigating the UI can be overwhelming for the sales team.
  • Users find the complexity of setup and understanding of 6sense challenging, impacting overall effectiveness and buy-in.
  • Users face missing features like an export limit and lack of predictive tools, hindering full insight capabilities.

What Are Recent G2 Reviews of 6sense Revenue Marketing?

6sense Sales Intelligence

6sense Sales Intelligence is an AI‑powered revenue technology solution designed to help B2B sales teams identify in‑market accounts, understand buyer intent, and engage prospects with the right message at exactly the right moment. Positioned as part of the broader 6sense Revenue AI platform, it equips sellers with deep data, predictive insights, and automated workflows that dramatically improve pipeline quality and conversion efficiency. Drawing on trillions of buyer signals collected daily, 6sense analyzes intent behavior, firmographics, technographics, and engagement patterns to surface the accounts most ready to buy and the actions sellers should take to influence their journey. At the core of the platform is robust access to company and contact intelligence. Sales Intelligence provides enriched profiles, including verified emails, phone numbers, and detailed account attributes. Users can employ tools like Company & People Search, List Builder, and Sales Alerts to quickly zero in on high‑value opportunities. The platform’s credit‑based system allows teams to unlock and export relevant data as needed, making it scalable for sales organizations of different sizes and operational models. Where 6sense differentiates itself is in its predictive capabilities. Using its proprietary 6AI engine, the platform scores and prioritizes accounts based on buying stage, behavioral intent, and likelihood to convert. This predictive modeling helps sellers focus efforts where they matter most, reducing time spent on unqualified outreach. The solution also embeds intelligence directly into seller workflows through features like Sales Copilot, intelligent workflows, and AI‑recommended actions, ensuring sales teams receive contextually relevant insights without switching tools. Sales teams benefit from seamless integrations with leading CRMs, sales engagement platforms, and marketing automation tools, enabling smooth activation across channels. Real‑time buying signals and automated alerts help sellers engage prospects earlier in the journey—often before competitors even realize a deal is forming. This proactive engagement model is reinforced by detailed reporting and dashboards, providing clear visibility into account progression and revenue impact. Overall, 6sense Sales Intelligence empowers revenue teams to move beyond traditional lead‑based approaches and embrace a more efficient, account‑centric strategy. With deep data, advanced AI, and automated decisioning, it transforms how sellers prioritize outreach, personalize engagement, and accelerate deals—ultimately helping organizations win more opportunities with less manual effort.

Average Rating: 3.9/5.0

Total Reviews: 1,051

How Do G2 Users Rate 6sense Sales Intelligence?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.4/10)
  • Lead Analysis : 7.7/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 7.9/10 (Category avg: 8.6/10)
  • Segmentation : 7.6/10 (Category avg: 8.6/10)

Who Is the Company Behind 6sense Sales Intelligence?

  • Seller: 6sense
  • Company Website:
  • Year Founded: 2013
  • HQ Location: San Francisco, CA
  • Twitter: @6senseInc
    16,911 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,653 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 49% Medium, 37% Large

What Do G2 Reviewers Say About 6sense Sales Intelligence?

AI-generated summary from verified user reviews

Pros
  • Users value the accuracy of intent data in 6sense, providing a competitive edge in business development efforts.
  • Users value the effective lead generation capabilities of 6sense, simplifying prospecting and enhancing sales efficiency.
  • Users value the buyer intent insights from 6sense, enhancing their ability to target and engage potential leads effectively.
  • Users value the efficient prospecting capabilities of 6sense, greatly simplifying sales processes and boosting pipeline generation.
  • Users admire the ease of use of 6sense Sales Intelligence, finding it intuitive and efficient for account prioritization.
Cons
  • Users report encountering inaccurate data, leading to issues like bounced emails and unreliable contact information.
  • Users find the data quality unreliable, often resorting to manual prospecting to supplement the information provided by 6sense.
  • Users experience many false positives in lead quality from 6sense Sales Intelligence, leading to ineffective prospecting efforts.
  • Users experience data accuracy issues with 6sense, encountering unreliable information and messy CRM data in reports.
  • Users find the learning difficulty challenging, particularly during implementation and navigating the UI.

What Are Recent G2 Reviews of 6sense Sales Intelligence?

HubSpot Marketing Hub

O Marketing Hub consolida ferramentas de marketing e dados de clientes em uma plataforma unificada, eliminando soluções pontuais dispersas e simplificando a gestão de software para equipes de marketing modernas. Proposta de Valor Principal: O Marketing Hub da HubSpot resolve três pontos críticos de dor decorrentes de software desconectado: dados de clientes fragmentados, execução ineficiente e tempo desperdiçado na gestão de ferramentas. Construído como parte da plataforma CRM da HubSpot, o Marketing Hub mantém os dados dos clientes centrais para todas as atividades de marketing – permitindo alinhamento de vendas e rastreamento claro de ROI em toda a plataforma. Capacidades Principais: Arquitetura de Dados Unificada: O Marketing Hub armazena todas as ferramentas de marketing e dados de clientes em uma única plataforma. Isso elimina silos de dados e fornece contexto completo do cliente para marketing personalizado em escala. Eficiência de Tempo: Os profissionais de marketing economizam tempo anteriormente gasto alternando entre aplicativos, reconciliando dados entre sistemas e solucionando problemas de integração que afligem pilhas de marketing com várias ferramentas. Integração Inteligente com CRM: Como o Marketing Hub opera como parte da plataforma CRM da HubSpot, em vez de uma ferramenta independente, informações de clientes, histórico de interações e dados de engajamento permanecem acessíveis dentro do fluxo de trabalho de marketing sem transferência manual de dados. Alinhamento de Vendas e Marketing: Com a plataforma completa CRM da HubSpot, as equipes de marketing e vendas trabalham em alinhamento. Relatórios unificados vinculam atividades de marketing à receita, provando o ROI. Marketing Hub vs. Alternativas: Ao contrário de ferramentas de marketing individuais que exigem integração manual e transferência de dados, o Marketing Hub fornece uma conexão nativa entre marketing por e-mail, páginas de destino, gestão de mídias sociais e análise de dados. Isso elimina a complexidade de integração e desafios de sincronização de dados que fragmentam operações de marketing. O Marketing Hub oferece capacidades poderosas sem exigir treinamento extenso, administradores dedicados ou equipes de implementação técnica que plataformas empresariais complexas demandam. As equipes podem adotar e usar o sistema rapidamente, focando na execução em vez da gestão de software. Quem Deve Usar o Marketing Hub: O Marketing Hub atende equipes de marketing que experimentam perda de produtividade devido à fragmentação de ferramentas, profissionais de marketing que necessitam de contexto completo do cliente para personalização eficaz e organizações que precisam demonstrar ROI claro de marketing. A plataforma escala de pequenas equipes de marketing a organizações empresariais sem aumentos proporcionais na complexidade do sistema. Resultado: O Marketing Hub permite que os profissionais de marketing economizem tempo valioso, forneçam experiências personalizadas que atraem e convertam os clientes certos em escala, e mantenham os dados no centro de tudo o que fazem – tudo isso enquanto escalam sua empresa, não a complexidade.

Average Rating: 4.4/5.0

Total Reviews: 14,308

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How Do G2 Users Rate HubSpot Marketing Hub?

  • the product tem sido um bom parceiro comercial?: 8.7/10 (Category avg: 9.4/10)
  • Análise de Leads: 8.1/10 (Category avg: 8.5/10)
  • Contas priorizadas: 7.8/10 (Category avg: 8.6/10)
  • Segmentação: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind HubSpot Marketing Hub?

  • Vendedor: HubSpot
  • Website da Empresa:
  • Ano de Fundação: 2006
  • Localização da Sede: Cambridge, Massachusetts, United States
  • Twitter: @HubSpot
    784,270 seguidores no Twitter
  • Página do LinkedIn®: www.linkedin.com
    12,158 funcionários no LinkedIn®

Who Uses This Product?

  • Who Uses This: Gerente de Marketing, Coordenador de Marketing
  • Top Industries: Software de Computador, Marketing e Publicidade
  • Company Size: 52% Small, 41% Medium

What Do G2 Reviewers Say About HubSpot Marketing Hub?

AI-generated summary from verified user reviews

Pros
  • Os usuários apreciam a facilidade de uso do HubSpot Marketing Hub, desfrutando de integração perfeita e recursos poderosos de automação.
  • Os usuários apreciam os recursos de marketing por e-mail fáceis de usar do HubSpot, permitindo campanhas poderosas com facilidade e eficiência.
  • Os usuários valorizam as capacidades de automação do HubSpot Marketing Hub, otimizando efetivamente os fluxos de trabalho e aumentando a produtividade.
  • Os usuários acham que a interface intuitiva e as ferramentas de automação do HubSpot Marketing Hub aumentam a produtividade e simplificam as tarefas de marketing.
  • Os usuários apreciam as ferramentas amigáveis para iniciantes do HubSpot Marketing Hub, tornando o marketing poderoso sem esforço e simplificado.
Cons
  • Os usuários acham a curva de aprendizado íngreme, exigindo treinamento significativo para usar efetivamente os recursos do HubSpot Marketing Hub.
  • Os usuários acham os recursos ausentes no HubSpot Marketing Hub restritivos, especialmente para equipes menores que precisam de funcionalidades avançadas.
  • Os usuários acham que os recursos limitados dos planos mais baratos são restritivos, dificultando sua capacidade de utilizar plenamente o HubSpot Marketing Hub.
  • Os usuários acham o preço bastante caro, especialmente à medida que sua lista de contatos e necessidades crescem além dos planos básicos.
  • Os usuários acham o alto preço do HubSpot Marketing Hub desafiador, especialmente para equipes menores que precisam de recursos avançados.

What Are Recent G2 Reviews of HubSpot Marketing Hub?

What Are G2 Users Discussing About HubSpot Marketing Hub?

Demandbase One

Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue.

Average Rating: 4.4/5.0

Total Reviews: 1,940

How Do G2 Users Rate Demandbase One?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.8/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.8/10 (Category avg: 8.6/10)
  • Segmentation : 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Demandbase One?

  • Seller: Demandbase
  • Company Website:
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @Demandbase
    21,346 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    985 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Business Development Representative
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 48% Medium, 32% Large

What Do G2 Reviewers Say About Demandbase One?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Demandbase One, enabling quick campaign launches and efficient audience targeting.
  • Users value the comprehensive tools in Demandbase One, which enhance clarity and efficiency across account management.
  • Users value the variety of powerful tools in Demandbase One that enhance account targeting and analytics effectively.
  • Users value the unified data integration of Demandbase One, enhancing targeted audience building and workflow efficiency.
  • Users value the ability to combine intent and website traffic data, enhancing decision-making across their organization.
Cons
  • Users find the learning curve challenging, often needing more training to fully utilize Demandbase One's features.
  • Users experience a steep learning curve that can be frustrating when navigating the extensive features of Demandbase One.
  • Users find the complexity of reporting and customization options can hinder optimal use of Demandbase One.
  • Users find the learning difficulty of Demandbase One challenging, especially for those lacking technical expertise during setup.
  • Users find Demandbase One to have a difficult learning curve that complicates initial usage and requires time to master.

What Are Recent G2 Reviews of Demandbase One?

What Are G2 Users Discussing About Demandbase One?

GTM Studio - Powered by ZoomInfo

Nota: O GTM Studio é a versão atualizada do ZoomInfo Marketing e do ZoomInfo Operations. O GTM Studio é a tela de entrada no mercado da ZoomInfo, impulsionada por IA, que unifica sinais, sistemas e equipes em um espaço de trabalho inteligente, para que as ações sejam executadas automaticamente, os momentos não sejam perdidos e os representantes sempre saibam o que fazer a seguir. Projetado para equipes de RevOps e marketing, o GTM Studio elimina a proliferação de ferramentas ao conectar CRM, marketing, vendas e dados de terceiros em uma única tela ao vivo - proporcionando a cada equipe uma visão completa e pronta para IA do seu mercado. No núcleo do GTM Studio está o enriquecimento em cascata embutido que preenche automaticamente os dados de contato e conta ausentes em mais de 25 fornecedores, garantindo que os dados que alimentam cada ação sejam sempre completos e acionáveis. Insights impulsionados por IA revelam sinais de compra em tempo real, ajudando as equipes a responder a compradores no mercado em menos de cinco minutos - antes que os concorrentes tenham sequer elaborado uma lista. Cada insight é fundamentado no seu ICP, para que as decisões de GTM sejam mais rápidas, precisas e informadas. O GTM Studio é construído para velocidade de execução. Uma biblioteca de ações pré-construídas - incluindo aceleração de entrada, rastreamento de campeões e deslocamento competitivo - pode ser lançada com um único clique, sem tickets, sem suporte de engenharia e sem espera. Ações personalizadas podem ser projetadas, testadas e escaladas sem código ou envolvimento de desenvolvedores, comprimindo o que costumava levar semanas em minutos. Agentes de IA especializados lidam automaticamente com enriquecimento, pontuação, roteamento e criação de mensagens, para que as equipes permaneçam focadas em resultados em vez de operações. O GTM Studio integra-se com as ferramentas nas quais as equipes de receita já confiam - Salesforce, HubSpot, Salesloft, Gong, Slack e mais de 50 outras - garantindo que os sinais fluam livremente por toda a pilha e que a execução ocorra sem atritos. Análises embutidas medem o que está funcionando em tempo real, enquanto fluxos de trabalho automatizados e alertas mantêm as equipes responsivas a cada mudança nos dados de GTM. O resultado é um movimento de GTM que funciona por conta própria - onde as equipes de alto desempenho lançam mais de 50 ações por trimestre, campanhas de expansão que antes levavam três semanas entram no ar em 30 minutos, e cada vendedor sempre sabe exatamente onde focar a seguir.

Average Rating: 4.5/5.0

Total Reviews: 3,395

How Do G2 Users Rate GTM Studio - Powered by ZoomInfo?

  • the product tem sido um bom parceiro comercial?: 9.0/10 (Category avg: 9.4/10)
  • Análise de Leads: 8.3/10 (Category avg: 8.5/10)
  • Contas priorizadas: 8.4/10 (Category avg: 8.6/10)
  • Segmentação: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind GTM Studio - Powered by ZoomInfo?

  • Vendedor: ZoomInfo
  • Website da Empresa:
  • Ano de Fundação: 2000
  • Localização da Sede: Vancouver, WA
  • Twitter: @ZoomInfo
    23,515 seguidores no Twitter
  • Página do LinkedIn®: www.linkedin.com
    4,221 funcionários no LinkedIn®

Who Uses This Product?

  • Top Industries: Tecnologia da Informação e Serviços, Software de Computador
  • Company Size: 63% Medium, 24% Large

What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo?

AI-generated summary from verified user reviews

Pros
  • Os usuários valorizam os dados de contato B2B confiáveis do GTM Studio, melhorando as listas de prospectos direcionados e a eficiência das campanhas.
  • Os usuários valorizam a precisão dos dados e dos sinais de intenção no GTM Studio, aprimorando seus esforços de geração de leads e segmentação.
  • Os usuários acham a facilidade de uso do GTM Studio excepcional, simplificando o enriquecimento de leads com recursos diretos e navegação intuitiva.
  • Os usuários valorizam os dados de contato B2B confiáveis e precisos do GTM Studio, melhorando a eficácia das campanhas e a precisão do direcionamento.
  • Os usuários valorizam os dados de alta qualidade do GTM Studio - Powered by ZoomInfo para campanhas de divulgação eficientes e direcionadas.
Cons
  • Os usuários acham o preço alto, tornando-o menos acessível para equipes menores com orçamentos limitados.
  • Os usuários acham que a imprecisão dos dados afeta a confiabilidade, com informações desatualizadas e dados ausentes para funções de nicho.
  • Os usuários observam que o preço é alto para equipes pequenas, tornando-o menos acessível para empresas com orçamento limitado.
  • Os usuários acham a curva de aprendizado íngreme, sentindo-se sobrecarregados inicialmente devido à complexidade da plataforma e à variedade de recursos.
  • Os usuários acham a complexidade da plataforma avassaladora inicialmente, exigindo treinamento e processos para uso eficaz.

What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo?

What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo?

Adobe Marketo Engage

Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver.

Average Rating: 4.1/5.0

Total Reviews: 3,027

How Do G2 Users Rate Adobe Marketo Engage?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.4/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.1/10 (Category avg: 8.6/10)
  • Segmentation : 8.4/10 (Category avg: 8.6/10)

Who Is the Company Behind Adobe Marketo Engage?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,087 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager, Marketing Manager
  • Top Industries: Computer Software, Marketing and Advertising
  • Company Size: 53% Medium, 25% Large

What Do G2 Reviewers Say About Adobe Marketo Engage?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Adobe Marketo Engage, enabling effective automation and personalized marketing effortlessly.
  • Users value Adobe Marketo Engage for its extensive automation capabilities, enhancing engagement and streamlining communication across channels.
  • Users value the seamless integrations and robust personalization features of Adobe Marketo Engage for targeted marketing success.
  • Users appreciate the strong integration capabilities of Adobe Marketo Engage, enhancing their marketing efforts and workflow efficiency.
  • Users value the advanced marketing automation capabilities of Adobe Marketo Engage, enabling personalized and effective campaign management.
Cons
  • Users find the learning curve steep, making it challenging to navigate and utilize Adobe Marketo Engage effectively.
  • Users find the steep learning curve of Adobe Marketo Engage challenging without prior experience or technical background.
  • Users find Adobe Marketo Engage not intuitive, requiring frequent usage to navigate its outdated interface comfortably.
  • Users find the complexity of Adobe Marketo Engage creates challenges in campaign management and usability for new users.
  • Users find the pricing of Adobe Marketo Engage extremely high, which limits accessibility and value for tier 3 countries.

What Are Recent G2 Reviews of Adobe Marketo Engage?

What Are G2 Users Discussing About Adobe Marketo Engage?

Clari

Clari+Salesloft é uma empresa de IA que transforma categorias e está arquitetando o futuro da receita. Ao construir o primeiro Sistema de Receita Preditiva do mundo, ajudamos as organizações a irem além de aplicativos fragmentados e sistemas de registro para um modelo que continuamente impulsiona e adapta a execução de receita. Nossa plataforma captura sinais de dados de negócios e usa IA personalizada para criar o contexto certo e impulsionar ações em equipes de vendas. Em vez de insights desconectados e fluxos de trabalho isolados, as equipes de vendas operam com entendimento compartilhado, decisões mais rápidas e execução que permanece alinhada ao negócio. Confiada por milhares de empresas, incluindo Adobe, 3M, IBM e Zoom, a Clari+Salesloft potencializa a previsão, identifica riscos no pipeline e impulsiona a execução proativa—devolvendo milhares de horas ao campo e permitindo um crescimento previsível e escalável.

Average Rating: 4.6/5.0

Total Reviews: 5,517

How Do G2 Users Rate Clari?

  • the product tem sido um bom parceiro comercial?: 9.2/10 (Category avg: 9.4/10)
  • Análise de Leads: 8.7/10 (Category avg: 8.5/10)
  • Contas priorizadas: 8.9/10 (Category avg: 8.6/10)
  • Segmentação: 8.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Clari?

  • Vendedor: Salesloft
  • Ano de Fundação: 2011
  • Localização da Sede: Atlanta, GA
  • Twitter: @Salesloft
    18,437 seguidores no Twitter
  • Página do LinkedIn®: www.linkedin.com
    1,098 funcionários no LinkedIn®

Who Uses This Product?

  • Who Uses This: Executivo de Contas, Gerente de Contas
  • Top Industries: Software de Computador, Tecnologia da Informação e Serviços
  • Company Size: 47% Medium, 41% Large

What Do G2 Reviewers Say About Clari?

AI-generated summary from verified user reviews

Pros
  • Os usuários adoram a facilidade de uso do Clari, destacando sua interface intuitiva e capacidades de previsão sem interrupções.
  • Os usuários valorizam a facilidade de uso nas previsões da Clari, permitindo atualizações e acompanhamento de cotas sem problemas.
  • Os usuários valorizam a integração perfeita com o Salesforce da Clari e as atualizações em tempo real, melhorando o foco em vendas e a eficiência do fluxo de trabalho.
  • Os usuários valorizam a integração com o Salesforce no Clari, permitindo acesso eficiente a dados abrangentes em nível de conta.
  • Os recursos administrativos fáceis de usar da Clari simplificam a gestão e a previsão, melhorando nossa capacidade de planejar e executar de forma eficaz.
Cons
  • Os usuários enfrentam limitações de personalização com o Clari, achando desafiador adaptar o produto às necessidades únicas do negócio.
  • Os usuários acham que as opções limitadas de personalização no Clari dificultam sua capacidade de adaptá-lo às necessidades específicas do negócio.
  • Os usuários acham a curva de aprendizado desafiadora devido à configuração inicial e à confusão ocasional da interface, apesar de sua facilidade de uso.
  • Os usuários encontram recursos ausentes no Clari, particularmente com opções de filtragem e personalização limitada para integração com o Salesforce.
  • Os usuários experimentam inconsistências na integração do Salesforce que podem levar à confusão e dificultar a tomada de decisões eficazes.

What Are Recent G2 Reviews of Clari?

What Are G2 Users Discussing About Clari?

AdRoll ABM (Formerly RollWorks)

AdRoll é uma plataforma de publicidade conectada projetada para ajudar os profissionais de marketing orientados para o crescimento a navegar pelas complexidades da publicidade digital. Esta solução de software oferece um conjunto abrangente de ferramentas que capacitam empresas de médio porte a transformar desafios complexos de marketing em estratégias claras que impulsionam o engajamento e a conversão de clientes. Ao aproveitar a inteligência artificial avançada, o AdRoll simplifica o processo de publicidade, permitindo que os usuários se concentrem em alcançar seus objetivos de negócios. Voltado principalmente para empresas de médio porte em vários setores, como comércio eletrônico, tecnologia, serviços financeiros e educação, o AdRoll atende a profissionais de marketing que buscam melhorar a eficácia de sua publicidade. A plataforma é particularmente benéfica para aqueles que desejam implementar estratégias de publicidade multicanal, pois oferece insights sobre o comportamento do público e atribuição entre canais. Essa funcionalidade permite que as empresas compreendam melhor a jornada do cliente e otimizem seus esforços de marketing de acordo. Uma das características de destaque do AdRoll é sua capacidade de oferecer desempenho de funil completo. Os profissionais de marketing podem criar e gerenciar campanhas que abrangem vários canais, garantindo que suas mensagens alcancem clientes potenciais em vários pontos de contato. Além disso, a plataforma fornece insights valiosos sobre o público, ajudando os usuários a identificar e segmentar os demográficos certos de forma eficaz. Para equipes B2B, as capacidades de Marketing Baseado em Contas (ABM) do AdRoll, anteriormente conhecidas como RollWorks, aprimoram esses recursos, permitindo segmentação específica por conta e campanhas de múltiplos toques, apoiadas por inteligência de comprador em tempo real. As capacidades de integração do AdRoll o distinguem ainda mais na categoria de software de publicidade. A plataforma se conecta perfeitamente com várias ferramentas e sistemas de marketing, permitindo que os usuários consolidem seus esforços de publicidade em um só lugar. Essa integração não só simplifica o gerenciamento de campanhas, mas também aprimora a análise de dados, permitindo que os profissionais de marketing tomem decisões informadas com base em métricas de desempenho abrangentes. Com quase duas décadas de dados apoiando suas operações e uma reputação de suporte premiado, o AdRoll equipa as equipes de marketing com os recursos de que precisam para anunciar de forma mais inteligente, responder rapidamente às mudanças do mercado e alcançar seus objetivos de forma eficiente.

Average Rating: 4.3/5.0

Total Reviews: 652

How Do G2 Users Rate AdRoll ABM (Formerly RollWorks)?

  • the product tem sido um bom parceiro comercial?: 8.9/10 (Category avg: 9.4/10)
  • Análise de Leads: 7.9/10 (Category avg: 8.5/10)
  • Contas priorizadas: 8.4/10 (Category avg: 8.6/10)
  • Segmentação: 8.2/10 (Category avg: 8.6/10)

Who Is the Company Behind AdRoll ABM (Formerly RollWorks)?

  • Vendedor: NextRoll
  • Website da Empresa:
  • Ano de Fundação: 2018
  • Localização da Sede: San Francisco, California
  • Twitter: @NextRoll_Inc
    274 seguidores no Twitter
  • Página do LinkedIn®: www.linkedin.com
    175 funcionários no LinkedIn®

Who Uses This Product?

  • Who Uses This: Gerente de Marketing Digital, Gerente de Marketing
  • Top Industries: Software de Computador, Tecnologia da Informação e Serviços
  • Company Size: 58% Medium, 28% Small

What Do G2 Reviewers Say About AdRoll ABM (Formerly RollWorks)?

AI-generated summary from verified user reviews

Pros
  • Os usuários acham a facilidade de uso do AdRoll ABM excepcional, auxiliada por um suporte útil e processos de integração suaves.
  • Os usuários apreciam a segmentação precisa de público do AdRoll ABM, aumentando o engajamento por meio da entrega de conteúdo personalizado.
  • Os usuários apreciam os métodos de segmentação fáceis do AdRoll ABM, melhorando sua capacidade de alcançar efetivamente as contas desejadas.
  • Os usuários valorizam a segmentação precisa do AdRoll ABM, melhorando o engajamento e otimizando o desempenho da campanha por meio de insights acionáveis.
  • Os usuários elogiam o suporte ao cliente excepcional da AdRoll, facilitando uma integração tranquila e um gerenciamento de campanhas bem-sucedido.
Cons
  • Os usuários acham a curva de aprendizado íngreme do AdRoll ABM desafiadora, especialmente no que diz respeito ao gerenciamento de campanhas e relatórios.
  • Os usuários expressam preocupação com recursos ausentes, como opções limitadas de publicidade nativa e capacidades de relatórios inadequadas.
  • Os usuários observam os recursos limitados do AdRoll ABM, especialmente em relação às opções de filtragem e capacidades de publicidade nativa.
  • Os usuários estão frustrados com o rastreamento inadequado de campanhas e a falta de geração eficaz de leads do AdRoll ABM.
  • Os usuários acham que as limitações de segmentação do AdRoll ABM restringem significativamente suas capacidades de segmentação e rastreamento.

What Are Recent G2 Reviews of AdRoll ABM (Formerly RollWorks)?

What Are G2 Users Discussing About AdRoll ABM (Formerly RollWorks)?

Traction Complete

A suíte de gerenciamento de dados RevOps da Traction Complete para Salesforce ajuda as equipes de operações de receita a limpar, conectar e orquestrar dados. Desde 2019, estamos em uma missão para automatizar tarefas complexas de dados no Salesforce, capacitando organizações como Asana, Zoom e YMCA a economizar tempo e escalar mais rapidamente. Diga olá e saiba mais em www.tractioncomplete.com. COMPLETE LEADS Acelere, venda mais e mantenha suas equipes de receita sincronizadas com a solução de correspondência e roteamento mais flexível construída para Salesforce. COMPLETE HIERARCHIES Maximize a receita entre seus maiores clientes com a única solução automatizada de hierarquia de contas para Salesforce. COMPLETE CLEAN Detecte e remova duplicatas com nossa ferramenta de limpeza de dados para Salesforce, para que você possa se concentrar em aumentar a receita com dados limpos e conectados. COMPLETE INFLUENCE Feche mais negócios ajudando seus vendedores a visualizar estruturas organizacionais e identificar os stakeholders com influência sobre seus negócios. COMPLETE AI Traga contexto para cada registro, fluxo e decisão com IA integrada diretamente no Salesforce. Normalize, valide, enriqueça e ative seus dados automaticamente para que as equipes de RevOps possam se mover mais rapidamente sem pesquisa manual ou suposições. COMPLETE DISCOVER Experimente enriquecimento e lógica de dados com IA antes de fazer alterações no Salesforce. Teste, aprenda e refine em um ambiente seguro, depois aplique com confiança o que funciona para manter seu CRM limpo, completo e governado.

Average Rating: 4.7/5.0

Total Reviews: 175

How Do G2 Users Rate Traction Complete?

  • the product tem sido um bom parceiro comercial?: 9.8/10 (Category avg: 9.4/10)
  • Análise de Leads: 8.6/10 (Category avg: 8.5/10)
  • Contas priorizadas: 8.9/10 (Category avg: 8.6/10)
  • Segmentação: 9.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Traction Complete?

  • Vendedor: Traction Complete
  • Website da Empresa:
  • Ano de Fundação: 2019
  • Localização da Sede: Vancouver, British Columbia
  • Página do LinkedIn®: www.linkedin.com
    95 funcionários no LinkedIn®

Who Uses This Product?

  • Who Uses This: Administrador do Salesforce, Gerente de Operações de Marketing
  • Top Industries: Software de Computador, Tecnologia da Informação e Serviços
  • Company Size: 55% Medium, 32% Large

What Do G2 Reviewers Say About Traction Complete?

AI-generated summary from verified user reviews

Pros
  • Os usuários elogiam o suporte ao cliente excepcional da Traction Complete, apreciando seu conhecimento e capacidade de resposta durante todo o processo de implementação.
  • Os usuários apreciam a facilidade de uso do Traction Complete, valorizando sua interface intuitiva e configuração direta.
  • Os usuários valorizam as capacidades eficazes de geração de leads do Traction Complete, melhorando a organização de dados e a eficiência operacional.
  • Os usuários apreciam o excelente atendimento ao cliente da Traction Complete, recebendo assistência rápida e orientação completa durante todo o processo.
  • Os usuários valorizam a eficiência de roteamento do Traction Complete, melhorando o gerenciamento de dados e a otimização de recursos nas operações.
Cons
  • Os usuários observam o requisito administrativo como uma limitação chave, complicando o acesso para usuários não administradores.
  • Os usuários acham a curva de aprendizado íngreme, especialmente durante a configuração inicial, mas o suporte ajuda a facilitar o processo.
  • Os usuários acham que a complexidade da navegação no Traction Complete pode ser confusa, especialmente para usuários pouco frequentes.
  • Os usuários observam uma curva de aprendizado acentuada com o Traction Complete, exigindo tempo e esforço para o domínio, apesar do ótimo suporte.
  • Os usuários acham a interface não intuitiva, especialmente para usuários ocasionais que navegam por configurações complexas sem uso regular.

What Are Recent G2 Reviews of Traction Complete?

What Are G2 Users Discussing About Traction Complete?

Apollo.io

Apollo.io é uma plataforma de go-to-market (GTM) impulsionada por IA que ajuda equipes de receita a encontrar, engajar e gerenciar compradores B2B em todo o ciclo de vendas. Apollo.io é a empresa por trás da primeira plataforma GTM totalmente agente da indústria, transformando a forma como as equipes de receita executam. Indo além da automação, os agentes inteligentes da Apollo impulsionam ativamente os resultados em todo o funil de vendas – desde a prospecção até o gerenciamento de negócios – tudo em um só lugar. Confiada por milhões de usuários e centenas de milhares de empresas – incluindo Anthropic, Autodesk e Docusign – a Apollo está tornando o go-to-market de classe mundial simples, inteligente e acessível para todos. A Apollo atende representantes de desenvolvimento de vendas, executivos de contas, líderes de vendas, operações de receita e equipes de marketing em organizações B2B de vários tamanhos. As equipes usam a Apollo para construir e manter listas de contas-alvo, orquestrar movimentos de saída e entrada, gerenciar oportunidades e entender quais atividades levam a um pipeline qualificado e receita fechada. As principais capacidades incluem: Dados e segmentação: Acesso a um grande banco de dados B2B com detalhes de empresas e contatos, incluindo dados firmográficos, tecnográficos e de sinais de compradores, para que os usuários possam definir perfis de clientes ideais e criar segmentos precisos para alcance. Prospecção e enriquecimento: Ferramentas para pesquisar, filtrar e salvar listas de prospectos, além de fluxos de trabalho de enriquecimento que mantêm registros de contatos e contas atualizados na Apollo e em sistemas conectados, como CRM. Engajamento de vendas: Sequências multietapas e multicanais para e-mails, chamadas e tarefas que padronizam como os representantes acompanham os prospectos, com controles para tempo, limitação e entregabilidade. Fluxos de trabalho agentes e assistidos por IA: Agentes inteligentes e recursos de IA que ajudam na pesquisa de contas, pontuação de leads, geração de mensagens e recomendações de próximos passos para que os representantes possam priorizar e personalizar em escala. Gerenciamento de negócios e atividades: Funcionalidade básica estilo CRM para rastrear oportunidades, estágios, atividades e notas, dando às equipes uma visão única da saúde do pipeline e do desempenho de vendas. Ao combinar dados, engajamento e execução de negócios em uma única plataforma, a Apollo é projetada para reduzir o número de ferramentas desconectadas em uma pilha GTM típica e fornecer um fluxo de trabalho consistente para construir pipeline e gerenciar negócios. Isso ajuda as organizações a melhorar a qualidade dos dados, aumentar a produtividade dos vendedores e executar programas de go-to-market mais estruturados e mensuráveis.

Average Rating: 4.7/5.0

Total Reviews: 9,432

How Do G2 Users Rate Apollo.io?

  • the product tem sido um bom parceiro comercial?: 9.1/10 (Category avg: 9.4/10)
  • Análise de Leads: 8.3/10 (Category avg: 8.5/10)
  • Contas priorizadas: 8.0/10 (Category avg: 8.6/10)
  • Segmentação: 8.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Apollo.io?

  • Vendedor: Apollo.io
  • Website da Empresa:
  • Ano de Fundação: 2015
  • Localização da Sede: San Francisco, CA
  • Página do LinkedIn®: www.linkedin.com
    1 funcionários no LinkedIn®

Who Uses This Product?

  • Who Uses This: Executivo de Contas, Gerente de Desenvolvimento de Negócios
  • Top Industries: Tecnologia da Informação e Serviços, Software de Computador
  • Company Size: 67% Small, 29% Medium

What Do G2 Reviewers Say About Apollo.io?

AI-generated summary from verified user reviews

Pros
  • Os usuários valorizam a facilidade de uso do Apollo.io, melhorando sua geração de leads e integração de CRM de forma fluida.
  • Os usuários valorizam a interface amigável e os recursos de automação do Apollo.io, aumentando a eficiência de sua geração de leads.
  • Os usuários valorizam as capacidades robustas de busca e filtragem do Apollo.io, melhorando a eficiência de seu alcance e gestão de campanhas.
  • Os usuários apreciam as capacidades otimizadas de prospecção e alcance do Apollo.io, melhorando a eficiência e o direcionamento na geração de leads.
  • Os usuários apreciam os recursos que economizam tempo do Apollo.io, agilizando seu alcance e melhorando a eficiência de vendas.
Cons
  • Os usuários acham frustrante a falta de recursos, especialmente na personalização de layout, modelos de e-mail e opções de integração.
  • Os usuários indicam que dados imprecisos no Apollo.io podem levar a frustrações com informações de leads e e-mails ausentes.
  • Os usuários acham a curva de aprendizado acentuada do Apollo.io desafiadora, dificultando a navegação eficaz e a utilização de seus recursos.
  • Os usuários observam recursos limitados e precisão variável, necessitando de verificações manuais e contato seletivo, o que pode sobrecarregar novos usuários.
  • Os usuários experimentam imprecisão de dados com o Apollo.io, levando a informações de contato não confiáveis que requerem verificação.

What Are Recent G2 Reviews of Apollo.io?

What Are G2 Users Discussing About Apollo.io?

Backstory

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use. With Backstory, you can: - Know which deals are real and which are at risk, without waiting for rep updates - Get forecast answers you can defend, backed by actual activity data - Ask revenue questions directly in the AI tools your team already uses - See exactly what's happening across your pipeline and what to do next Sales leaders from Red Hat, Palo Alto Networks, Iron Mountain, TransUnion, Five9, and Randstad rely on Backstory to drive trillions in pipeline and revenue. Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and Forbes AI 50. Based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, and Lightspeed Venture Partners.

Average Rating: 4.5/5.0

Total Reviews: 607

How Do G2 Users Rate Backstory?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.5/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 9.0/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind Backstory?

  • Seller: Backstory
  • Company Website:
  • Year Founded: 2016
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    99 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Account Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 56% Large, 39% Medium

What Do G2 Reviewers Say About Backstory?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the insightful data provided by People.ai, which significantly enhances sales management and decision-making.
  • Users commend the seamless CRM integration of People.ai, enhancing visibility and decision-making across sales activities.
  • Users praise the responsive customer support of People.ai, ensuring seamless integration and outstanding assistance throughout implementation.
  • Users value the customization options in People.ai, enhancing alignment and fostering collaborative integration with existing systems.
  • Users find People.ai easy to use with seamless integration and intuitive features that enhance their sales management experience.

What Are Recent G2 Reviews of Backstory?

What Are G2 Users Discussing About Backstory?

SalesIntel

SalesIntel is the pipeline generation platform for GTM teams. We help sales and marketing teams find accounts that match their ideal customer profile, surface the buying signals that show who's in-market, and use AI agents to automate manual prospecting work. That gives teams more time to focus on what humans do best: building relationships with prospects. Everything runs on a foundation of human-verified B2B data. Rather than guessing which accounts to prioritize, teams get verified contacts, deep company and technographic detail, and real-time buying signals, so every account and contact is enriched with the context needed to engage at the right moment. With that data and signal foundation in place, AI agents take on repetitive GTM tasks such as account prioritization, research, and enrichment. They filter for accounts that match a team's ICP, then surface the right leads for the right rep, cadence, or CRM record, reducing the time spent searching for information. SalesIntel's core capabilities include: Data Management: human-verified contact and company data that keeps CRM records accurate and current. ICP Modeling: tools to define, refine, and enrich an ideal customer profile so teams know exactly who to target. Inbound Lead Management: enrichment the moment a lead converts, so context flows directly into existing workflows. Outbound Prioritization: named account prioritization synced with Salesforce and HubSpot, paired with a no-code workflow builder for building signal-triggered plays. GTM Execution: tools that turn account and signal intelligence into targeted advertising and outreach. Together, these capabilities give sales and marketing teams a shared view of the same data, the same signals, and the same accounts, helping them build pipeline with less manual work and more informed context throughout the buying journey.

Average Rating: 4.3/5.0

Total Reviews: 531

How Do G2 Users Rate SalesIntel?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)

Who Is the Company Behind SalesIntel?

  • Seller: SalesIntel
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Tysons, VA
  • LinkedIn® Page: www.linkedin.com
    136 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Account Executive, Sales Development Representative
  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 51% Medium, 38% Small

What Do G2 Reviewers Say About SalesIntel?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of SalesIntel, enabling efficient contact retrieval and streamlined workflows.
  • Users value the ease of use and accessibility of SalesIntel, streamlining contact information retrieval and boosting efficiency.
  • Users value the human-verified contact data of SalesIntel, significantly enhancing their prospecting and outreach efficiency.
  • Users value SalesIntel for its effective lead generation, providing accurate contacts and enhancing targeting efficiency for outreach.
  • Users value the high accuracy of contact data in SalesIntel, enhancing their overall data experience and usability.
Cons
  • Users experience inaccurate data results, leading to frustration and inefficiencies when accessing necessary information.
  • Users often face issues with outdated data in SalesIntel, impacting the accuracy of lead generation efforts.
  • Users find outdated contacts on SalesIntel that hinder their prospecting efforts and limit information accuracy.
  • Users find outdated information and a lack of mobile support hinder the effectiveness of SalesIntel.
  • Users face challenges with inaccurate information, leading to inefficiencies and frustration during their research and prospecting efforts.

What Are Recent G2 Reviews of SalesIntel?

What Are G2 Users Discussing About SalesIntel?

D&B Rev.Up ABX

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win: Uncover all of the points in your buyers' journeys where they're likely to engage to help your team reach them at the right times - and get through the door first

Average Rating: 4.4/5.0

Total Reviews: 108

How Do G2 Users Rate D&B Rev.Up ABX?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.4/10)
  • Lead Analysis : 8.9/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 8.8/10 (Category avg: 8.6/10)
  • Segmentation : 8.6/10 (Category avg: 8.6/10)

Who Is the Company Behind D&B Rev.Up ABX?

  • Seller: Dun & Bradstreet
  • HQ Location: Short Hills, NJ
  • Twitter: @DunBradstreet
    22,541 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5,747 employees on LinkedIn®
  • Ownership: NYSE: DNB
  • Total Revenue (USD mm): $1,738

Who Uses This Product?

  • Top Industries: Information Technology and Services, Computer Software
  • Company Size: 41% Medium, 32% Small

What Do G2 Reviewers Say About D&B Rev.Up ABX?

AI-generated summary from verified user reviews

Pros
  • Users value the rich business data access of D&B Rev.Up ABX, enhancing marketing targeting and personalization.
  • Users value the enhanced targeting capabilities of D&B Rev.Up ABX, enabling more effective marketing through rich business insights.
  • Users value the rich business data accuracy of D&B Rev.Up ABX, enhancing targeting and personalization in marketing efforts.
  • Users value the rich business data access in D&B Rev.Up ABX, enhancing targeting and personalized marketing strategies.
  • Users highlight the data-driven insights of D&B Rev.Up ABX, enhancing targeted marketing and sales strategies significantly.
Cons
  • Users find the learning curve challenging, especially if they lack prior experience in account-based marketing.
  • Users find the learning curve challenging, making it tough for new users to grasp the system efficiently.
  • Users find the slow performance of D&B Rev.Up ABX frustrating, impacting their efficiency and productivity.
  • Users find automation difficult with D&B Rev.Up ABX due to the lack of real-time insights and workflow triggers.
  • Users find the learning curve challenging to navigate, impacting onboarding for new users of D&B Rev.Up ABX.

What Are Recent G2 Reviews of D&B Rev.Up ABX?

What Are G2 Users Discussing About D&B Rev.Up ABX?

N.Rich

N.Rich is the Account-Based Go-to-UpMarket Platform best suited for fast-growing Scale Ups, SMBs, and companies. 👋🏻 It's been recognized in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms report and is the only provider Headquartered in Europe. Our platform provides Intent-based Programmatic Advertising, Intent Scoring, Intent Topics, and Dashboards that display the full Buyer Journey with Progression Analytics. Customers use N.Rich to reach their revenue goals by discovering, enriching, and engaging with buyers to reduce long sales cycles and increase ACV. N.Rich combines intent data, predictive analytics and strong advertising capabilities with an easy to use platform.

Average Rating: 4.7/5.0

Total Reviews: 114

How Do G2 Users Rate N.Rich?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.4/10)
  • Lead Analysis : 9.2/10 (Category avg: 8.5/10)
  • Prioritized Accounts : 9.3/10 (Category avg: 8.6/10)
  • Segmentation : 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind N.Rich?

  • Seller: N.Rich
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Helsinki, FI
  • Twitter: @NRICH_ABM
    15 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    122 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Computer Software, Hospital & Health Care
  • Company Size: 53% Medium, 33% Large

What Do G2 Reviewers Say About N.Rich?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of N.Rich, enabling straightforward campaign setups and efficient user experience.
  • Users highlight the unmatched customer support at N.Rich, appreciating constant check-ins and personalized assistance.
  • Users value the detailed campaign management features of N.Rich, facilitating efficient setups and insightful analytics.
  • Users value the easy setup of N.Rich, enabling quick campaign launches and immediate results.
  • Users value the detailed analytics of N.Rich, which provide clear insights and enhance their ABM strategy effectively.
Cons
  • Users note a learning curve with N.Rich, requiring time and effort before experiencing its full benefits.
  • Users experience limited reporting capabilities with discrepancies between dashboard data and exported results, causing confusion.
  • Users note a difficult learning curve with N.Rich, requiring time and effort to master its features effectively.
  • Users have experienced inadequate reporting, with discrepancies between dashboard data and exported results creating confusion.
  • Users express concern over insufficient insights from N.Rich, particularly in media performance and cross-channel effectiveness.

What Are Recent G2 Reviews of N.Rich?

What Are G2 Users Discussing About N.Rich?