--- title: AdRoll ABM (Formerly RollWorks) Reviews meta\_title: 'AdRoll ABM (Formerly RollWorks) Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 655 reviews by the users' company size, role or industry to find out how AdRoll ABM (Formerly RollWorks) works for a business like yours. aggregate\_rating: rating\_value: 4.3 review\_count: 655 scale: '5' date\_modified: '2026-08-10' parent\_category: name: Account-Based Marketing url: https://www.g2.com/categories/account-based-marketing --- ### AdRoll ABM (Formerly RollWorks) Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. [(168 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162214&qs=pros-and-cons#reviews) Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. [(105 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162005&qs=pros-and-cons#reviews) Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. [(102 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1161997&qs=pros-and-cons#reviews) Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. [(99 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1161895&qs=pros-and-cons#reviews) Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. [(91 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1163243&qs=pros-and-cons#reviews) Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. [(66 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160877&qs=pros-and-cons#reviews) Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. [(60 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1164264&qs=pros-and-cons#reviews) Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. [(45 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1163509&qs=pros-and-cons#reviews) Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. [(42 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160748&qs=pros-and-cons#reviews) Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. [(41 mentions)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1165301&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of AdRoll ABM (Formerly RollWorks) ##### 1. Ease of Use Users appreciate the **ease of use** of AdRoll ABM, highlighting its simple setup and excellent customer support. [ See 168 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162214&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.5/5 "Effective ABM Tool for B2B Marketing" What do you like about AdRoll ABM (Formerly RollWorks)? We've been using AdRoll ABM to support our account-based campaigns, and it's been a smooth experience overall. I like how easy it is to build and laun ![Gavin B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin B.") GB Gavin B. Mid-Market (51-1000 emp.) 5.0/5 "Clean, User-Friendly UI Makes All the Difference" What do you like about AdRoll ABM (Formerly RollWorks)? The UI is very clean and user friendly, the Onboarding and customer success team have been communicative and helpful. ##### 2. Audience Targeting Users value the **precise audience targeting** of AdRoll ABM, enhancing engagement and guiding prospects through their journey. [ See 105 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1162005&qs=pros-and-cons#reviews) See Related User Reviews ![Amit Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amit Y.") AY Amit Y. Small-Business (50 or fewer emp.) 4.5/5 "Accurate Targeting, Needs UI Improvements" What do you like about AdRoll ABM (Formerly RollWorks)? I appreciate the quality of placements and the accuracy of targeting the audience in our target companies with AdRoll ABM (Formerly RollWorks). It's s ![Hassan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hassan A.") HA Hassan A. Small-Business (50 or fewer emp.) 5.0/5 "RollWorks Delivers Powerful ABM Retargeting with Firmographic and Intent Data" What do you like about AdRoll ABM (Formerly RollWorks)? RollWorks excels at ABM-style retargeting, leveraging firmographic data, intent signals, and pixel-based segmentation to drive better funnel outcomes ##### 3. Targeting Users value the **precise targeting ability** of AdRoll ABM, enhancing their advertising effectiveness across multiple channels. [ See 102 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1161997&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you like about AdRoll ABM (Formerly RollWorks)? The AdRoll ABM team is amazing to work with, and they really take the time to get to know your product. ![Amit Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amit Y.") AY Amit Y. Small-Business (50 or fewer emp.) 4.5/5 "Accurate Targeting, Needs UI Improvements" What do you like about AdRoll ABM (Formerly RollWorks)? I appreciate the quality of placements and the accuracy of targeting the audience in our target companies with AdRoll ABM (Formerly RollWorks). It's s ##### 4. Intent Data Users value the **insightful intent data** from AdRoll ABM, enhancing targeting and ROI tracking across campaigns. [ See 99 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1161895&qs=pros-and-cons#reviews) See Related User Reviews ![Hassan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hassan A.") HA Hassan A. Small-Business (50 or fewer emp.) 5.0/5 "RollWorks Delivers Powerful ABM Retargeting with Firmographic and Intent Data" What do you like about AdRoll ABM (Formerly RollWorks)? RollWorks excels at ABM-style retargeting, leveraging firmographic data, intent signals, and pixel-based segmentation to drive better funnel outcomes DM Daniel M. Small-Business (50 or fewer emp.) 3.5/5 "Great company-level intent insights, but confusing UX and limited individual visibility" What do you like about AdRoll ABM (Formerly RollWorks)? What I like most is being able to see which companies are actually checking us out and what they’re looking at. I use the company tracking and page-le ##### 5. Customer Support Users appreciate the **great customer support** from AdRoll, facilitating a smooth onboarding and integration process. [ See 91 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1163243&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you like about AdRoll ABM (Formerly RollWorks)? The AdRoll ABM team is amazing to work with, and they really take the time to get to know your product. ![Gavin B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin B.") GB Gavin B. Mid-Market (51-1000 emp.) 5.0/5 "Clean, User-Friendly UI Makes All the Difference" What do you like about AdRoll ABM (Formerly RollWorks)? The UI is very clean and user friendly, the Onboarding and customer success team have been communicative and helpful. ### 5 Cons or Disadvantages of AdRoll ABM (Formerly RollWorks) ##### 1. Learning Curve Users find the **steep learning curve** of AdRoll ABM challenging, especially with its complex campaign management terminology. [ See 66 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160877&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you dislike about AdRoll ABM (Formerly RollWorks)? Having a library of training videos would be a great addition to help navigate the learning curve. ![Gavin B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Gavin B.") GB Gavin B. Mid-Market (51-1000 emp.) 5.0/5 "Clean, User-Friendly UI Makes All the Difference" What do you dislike about AdRoll ABM (Formerly RollWorks)? Information was overwhelming to me at first as someone with limited experience, but that is not exactly an AdRoll ABM issue ##### 2. Missing Features Users express concern over **missing features** , such as limited advertising options and inadequate reporting tools for effective use. [ See 60 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1164264&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you dislike about AdRoll ABM (Formerly RollWorks)? Having a library of training videos would be a great addition to help navigate the learning curve. ![Hassan A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Hassan A.") HA Hassan A. Small-Business (50 or fewer emp.) 5.0/5 "RollWorks Delivers Powerful ABM Retargeting with Firmographic and Intent Data" What do you dislike about AdRoll ABM (Formerly RollWorks)? The biggest drawback is reporting. While RollWorks covers high-level metrics well (impressions, clicks, influenced accounts), it falls short for marke ##### 3. Limited Features Users note the **limited features** of AdRoll ABM, particularly in filters and native advertising options for segmentation. [ See 45 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1163509&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 4.5/5 "Easy-to-Use Platform That Strengthens Retargeting Campaigns" What do you dislike about AdRoll ABM (Formerly RollWorks)? While I’m still learning about some of AdRoll’s additional capabilities, the tracking is very straightforward and has definitely been useful in elevat AS Alin S. Mid-Market (51-1000 emp.) 3.5/5 "Great Support and Simple Interface, but UI Can Feel Dense and Click-Heavy" What do you dislike about AdRoll ABM (Formerly RollWorks)? Some areas of the UI are dense and unintuitive, and it can take too many clicks to find key lists, tabs, or reports. Advanced targeting options feel l ##### 4. Campaign Issues Users express frustration over **campaign issues** with AdRoll ABM, citing difficulties tracking leads and inconsistent reporting. [ See 42 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1160748&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "Advertising made easy with AdRoll ABM" What do you dislike about AdRoll ABM (Formerly RollWorks)? Having a library of training videos would be a great addition to help navigate the learning curve. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 5.0/5 "Display ads that hit their mark – for excellent brand awareness; User interface needs work" What do you dislike about AdRoll ABM (Formerly RollWorks)? The user interface is clean, but unfortunately TOO clean for the level of complexity within the platform. It creates a dull experience that is also co ##### 5. Targeting Limitations Users are frustrated with the **targeting limitations** of AdRoll ABM, making it hard to reach specific leads effectively. [ See 41 mentions ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews?filters%5Bsentiment_snippet%5D=1165301&qs=pros-and-cons#reviews) See Related User Reviews AS Alin S. Mid-Market (51-1000 emp.) 3.5/5 "Great Support and Simple Interface, but UI Can Feel Dense and Click-Heavy" What do you dislike about AdRoll ABM (Formerly RollWorks)? Some areas of the UI are dense and unintuitive, and it can take too many clicks to find key lists, tabs, or reports. Advanced targeting options feel l ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Mid-Market (51-1000 emp.) 4.0/5 "Easy Campaign Launches with Flexible Targeting" What do you dislike about AdRoll ABM (Formerly RollWorks)? It can be difficult to reach European audiences, or even to track that reach, because of GDPR regulations. However, being able to target these audienc ![Rob Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rob Y.") RY Rob Y. Research Director, IT Service Management and Client Virtualization Software Market Research Enterprise (\> 1000 emp.) 7/21/2026 "Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights" 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? As CMO at an early-stage B2B SaaS company, I don't have the luxury of tools that need dedicated ops support to generate value. AdRoll ABM was up and running quickly and the HubSpot integration is clean, which matters when you're a small team. The ICP scoring and account journey mapping give us visibility into which accounts are heating up before sales makes contact. That intelligence has improved pipeline quality and helped us prioritize outreach. The LinkedIn Connector is a standout, being able to extend account-based campaigns across LinkedIn from the same platform simplified our workflow significantly. The real test of any marketing tool is whether sales actually uses what it produces or ignores it. With AdRoll the answer has been the former, and that's not something I say lightly. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Like any ABM platform, the value is directly tied to how well your ICP is defined going in. If your targeting isn't sharp, the insights won't be either. That's true of every tool in this category, but it means you need to do the upfront ICP work before you'll get real value out of it. I'd also like deeper reporting flexibility. The out-of-the-box analytics are solid, but for teams that want to slice account engagement data in more custom ways, there's some manual work involved. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? Two main problems. First, visibility into account-level intent before sales makes contact. We were flying blind on which target accounts were actually in-market, which meant outreach was based on guesswork rather than signal. The ICP scoring and account journey mapping changed that. We can now see which accounts are heating up and prioritize accordingly. Second, running coordinated account-based campaigns without needing a dedicated ops person. As an early-stage B2B SaaS company, I don't have the headcount for a tool that requires constant management. The HubSpot integration is clean and the LinkedIn Connector lets us extend campaigns across channels from one platform, which keeps a small team efficient. The benefit shows up in pipeline quality and in sales actually trusting what marketing surfaces. When reps can see the account intelligence behind why a target was prioritized, the conversation between marketing and sales gets a lot easier. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Sandra T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra T.") ST Sandra T. Senior Digital Marketing Director Mid-Market (51-1000 emp.) 7/20/2026 "A Valuable Platform for Account-Based Marketing and Display Advertising" 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? We particularly value the audience targeting capabilities, ABM functionality, and the ability to manage display advertising efforts within a single platform. The reporting provides useful insights into campaign engagement and helps us understand how target accounts are interacting with our campaigns. Overall, AdRoll has become an important part of our marketing technology stack and has helped us execute more focused marketing programs. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? There are a few areas where I would like to see the platform improve: 1. The ability to archive or delete old campaigns. As campaigns accumulate over time, it becomes more difficult to keep the account organized. 2. The ability to create folders or similar organizational structures for account audiences and website audiences. This would make audience management much easier, especially for teams running multiple campaigns. 3. More seniority-level targeting options when building audiences. Currently the options jump from C-Level to Management. Adding levels such as Vice President and Director would allow for more precise audience segmentation and targeting. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll helps us execute account-based marketing and display advertising campaigns from a central platform. It enables us to reach target accounts with relevant messaging, expand awareness among key prospects, and gain visibility into campaign engagement. Having ABM and display advertising capabilities together helps streamline campaign execution and audience targeting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite ![Amit Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amit Y.") AY Amit Y. Digital Marketing Manager Small-Business (50 or fewer emp.) 11/5/2025 "Accurate Targeting, Needs UI Improvements" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I appreciate the quality of placements and the accuracy of targeting the audience in our target companies with AdRoll ABM (Formerly RollWorks). It's second to none. Despite the ad inventory costs being a bit on the higher side, we stick with this platform because of the relevant publisher apps and websites our ads show on—not just some random website like with most programmatic ad platforms. Also, the initial setup was pretty straightforward with no hassles, and their support team was helpful in assisting us technically with any issues we had. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? The UI on the playbooks is a little confusing and requires some handholding. There are fewer controls, and we can't set a CPC cap on playbooks. Playbooks as a product surely requires basic improvement. UTM tracking of our ads at a campaign level is hard to set up, and Salesforce integration is also a bit challenging. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll ABM (Formerly RollWorks) helps us provide aircover across major regions and increase brand recall with targeted remarketing ads. The ad placements and audience targeting are highly accurate, showing ads on relevant publisher apps and websites. Review collected by and hosted on G2.com. Show More 7/16/2026 Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Austin V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Austin V.") AV Austin V. Campaign Manager, Public Sector & Email Strategist Mid-Market (51-1000 emp.) 4/22/2026 "Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? The account managers at AdRoll are fantastic. They make a real effort to understand our business needs and ad campaign ideas. They are prepared with helpful suggestions, and provide quick responses to questions and inquiries. If we need changes, they typically have them made within the hour. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Understanding the reporting and effectiveness of ABM can be a struggle. This is mainly due to the nature of ABM mostly being an awareness play in the B2B space. As marketers, we're tasked with proving to leadership that ABM ad campaigns are effective, and that translation can be challenges. Along those lines, it can sometimes be challenging for the account managers to understand why leadership has a tough time conceptualizing the benefit. It's hard for leadership not to see it as a lead generation play. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll mostly helps us solve the problem of segmentation and advertising to our target accounts. We can put together a list of companies we'd like to do business with, and AdRoll can identify contacts based on domains at a specific company, and target them effectively. This helps us get our brand in front of high-value, targeted potential customers. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Melissa G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Melissa G.") MG Melissa G. Growth Marketing Manager Mid-Market (51-1000 emp.) 4/21/2026 "User-Friendly List Building, Excellent Media Center, and Fast, Knowledgeable Support" 4/5 What do you like best about AdRoll ABM (Formerly RollWorks)? It's pretty user friendly as far as assembling lists go. Additionally, the media center is excellent. If you're uploading a bunch of ad images, not only can you bulk upload them, but you can also press a button that attaches the same URL to all of the images. You can also label them so they're easy to find when you're setting up the ads later. Peak convenience. It's also super easy to export account lists to Linked in. The rep is also knowledgable and always responds quickly when I Slack for help. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? I dislike that they keep rebranding. That's incredibly obnoxious. The way things are set up are also not completely clear. For example, you can export account lists to LI but not contact lists. You also can't run an ad playbook with a contact list. There's a third type of ad, called website ads, which isn't super intuitive. It doesn't require that people have visited your site, so it's misnamed. The selections for contact titles and job functions are also fairly thin on the grounds, which makes it difficult not to have a wider audience. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll is good for air cover advertising. I've never used it for conversions, specifically, so I don't know how effective it is in that arena. It's also great and ensuring we're advertising to the right people on LinkedIn. You can export dynamic lists to LI, and while that takes a couple of days because of LI, it's super useful for hitting the right audience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lorenza M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lorenza M.") LM Lorenza M. Senior Marketing Manager (AMER) Small-Business (50 or fewer emp.) 4/17/2026 "We love working with AdRoll!" 3.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I think using this platform has definitely been great for us. Being able to segment and target specific accounts for ads has changed the way we capture leads positively. The only minor thing I think can be better is the email uploading tool, sometimes is quite annoying when trying to edit or upload new emails. And the integration with Zoho, it is hard for us to track down results because there is no integration at all. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? API with ZOHO. We use personalized URLs to be able to follow up on leads we capture through the RollWorks Platform, but we haven't been able to plug one into each other correctly. No API works within ZOHO and RollWorks, and that is a boomer. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? Targeting specific customers with our company promotions and news has been excellent for businesses. Being able to collect actual qualified leads has also helped us do better business. This has helped a lot with ABS campaigns and strategies. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Dex W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Dex W.") DW Dex W. Digital Marketing Manager Mid-Market (51-1000 emp.) 3/25/2025 "Dynamic ABM Ads, But Needs Better Account Alerts" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I really appreciate AdRoll ABM (Formerly RollWorks) for its ABM display advertising and targeting capabilities, which work well for our niche manufacturing life science industry. The platform allows our small, bandwidth-limited team to run dynamic display advertising to different audience and account lists effectively. Additionally, I found the initial setup to be very easy due to their incredible onboarding team. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Prospecting is difficult for our sales team, so taking spiking account alerts and trying to action on them is hard. Especially when spikes are based off a root domain and we have hospital system clients with dozens of locations, so determining where the intent is coming from isn’t useful. Splint account alerts aren’t very actionable for a B2B company like us that isn’t SaaS. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? I use AdRoll ABM for ABM display advertising and targeting, which helps us reach our niche manufacturing life science audience. It supports our small, bandwidth-limited team by enabling dynamic advertising to various audience and account lists efficiently. Review collected by and hosted on G2.com. Show More 4/16/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Computer & Network Security](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer & Network Security") AC Verified User in Computer & Network Security Small-Business (50 or fewer emp.) 8/5/2022 "Effective ABM Tool for B2B Marketing" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? We've been using AdRoll ABM to support our account-based campaigns, and it's been a smooth experience overall. I like how easy it is to build and launch campaigns without spending a lot of time figuring out the platform. The audience targeting options are useful, and the dashboards make it easy to keep an eye on performance. It has helped us reach the right companies more efficiently than some of the other platforms we've tried. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? The reporting is good, but I think it could provide more flexibility when creating custom reports and comparing performance over different time periods. I'd also like to see deeper integrations with CRM and advertising platforms, along with a little more detail around attribution so it's easier to understand what influenced conversions. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? Reaching targeted accounts easily Review collected by and hosted on G2.com. Show More 8/6/2026 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller EK eknauss@proshipinc.com K. Strategic Marketing Specialist Mid-Market (51-1000 emp.) 4/28/2026 "Effective ABM Targeting With Clear Account‑Level Visibility" 4.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I like that AdRoll helps us effectively use our budget and messaging to target the right accounts. We use the account-based targeting and audience segmentation tools to narrow our focus on a high-intent audience that falls within our target industries. We also like using the reporting and attribution tools to understand which target accounts are showing engagement and how AdRoll is helping improve our conversions. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Some of the more advanced features have a learning curve, making it challenging for new users to navigate the platform. Some reporting customization is also limited. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll helps us target key, high-value accounts and understand which ads are performing best in influencing pipeline. With better visibility into what's working and where, we can allocate our budget more efficiently and spend less time trying to align ad performance to actual business outcomes. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lichi C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lichi C.") LC Lichi C. Creative Manager Mid-Market (51-1000 emp.) 4/22/2026 "Streamlined Targeting, Needs Better Reporting" 3.5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? I like how easy it is to build and activate targeted audiences without overcomplicating the process with AdRoll ABM (Formerly RollWorks). It provides good visibility into account engagement and helps us move quickly when launching or optimizing campaigns. This speed is crucial when aligning creative, paid strategy, and post-click experience. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? Overall it works well, but I think the reporting could be more intuitive and easier to customize, especially when sharing insights across teams. Some parts of the platform also take a bit of time to fully understand at first, so improving onboarding and making key workflows more streamlined would make it even better. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? I use AdRoll ABM to target high-intent accounts, prioritize audiences, and connect ad strategy with conversions, improving media efficiency and reducing budget waste. Review collected by and hosted on G2.com. 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