The main interface is very straightforward, and the step-by-step process walks you through building a campaign, which makes launching easy. Propensity integrates seamlessly with our other major ad platforms (LinkedIn, Google) as well as our CRM (HubSpot). Any edits made within our CRM (like updating a segment to sync) show up immediately. We also have a dedicated support person who meets with us regularly and responds to our emails within a day or two. The ad library is fantastic—honestly the best among similar platforms we’ve used—and it’s so simple to update URLs, swap out creative, and run different creative with different URLs. The Hot leads feature is also great because it shows us who is actually interacting with our ads and how they’re performing within the accounts we’re targeting. Review collected by and hosted on G2.com.
Even with the step-by-step campaign build process, we sometimes hit a dead end and can’t tell what we need to do next in order to launch. Pricing is based on the number of contacts targeted, so we try to narrow our audience to keep costs under control. That isn’t necessarily a bad thing, but it’s definitely something to keep in mind. I also don’t like that we have to purchase contacts again after 90 days if we want to keep including them in our campaign. Lastly, I wish there were additional parameters for Hot leads—when we launch a new cohort, all the Hot leads from previous cohorts get included again, which makes it hard to gauge ad performance. Review collected by and hosted on G2.com.
