Propensity Pricing Overview

I love how easy this platform is to use as well as budget-friendly! I have been wanting to launch ABM at my company (a B2B construction material manufacturer) for a few years now, but could never find the right tool that would also fit into my budget. Luckily, at INBOUND24, I saw a well targeted ad on the TVs, as well as attended a session with their CEO, Sumner Vanderhoof, and was immediately intrigued. I booked it to their booth and I am so glad I did! You can tell that Sumner actually cares about this platform and you aren't just another number. When they reviewed costs with me, I was waiting for the 'gotcha' moment where they say if I was this or that, it's thousands more but that day never came!

The platform is easy to implement, quick to learn, efficient reporting, integrates well with HubSpot and various platforms, and their customer support team is unmatched! Don't get me wrong, there's still a lot of work that has to go into it, but I continue to be impressed with this software and it's ever-improving capabilities! They also take feedback serious; there's been multiple times where I share feedback with my customer support rep (who kindly meets with me weekly - covered as part of the software fee!) and she sends it to the dev team and byt he time we meet next week, it's resolved. They also are coming out with some seriously cool tools that will make life even EASIER for marketers, especially those on small teams or with limited budgets/resources, like me!

I absolutely recommend Propensity to all types of marketers. This platform is probably one of my greatest finds from tradeshow, and it's been a HUGE win with our sales team and leadership, which just makes it all the more better!

My recommendation: skip the overly complicated ABM software that costs half your budget with oodles of bells and whistles but limited support or flexibility and spend your marketing budget on a software that is made for the everyday marketer! One that leaves you with ad budget to actually spend, without sacrificing capabilities, reach, capacity, intelligence, insight, and UX. Review collected by and hosted on G2.com.

The downside with Propensity is the same as with most software; the integration and learning curve. Being in a niche market (even though it's a multi-billion-dollar industry), I had spoken with RollWorks before and they even didn't have any reach or insight to our keywords and audience so I figured Propensity would have the same issue. But I give them credit because they did have limited insight, but Sumner himself made sure to dig into it. He helped make sure it would actually work for our systems and reach the people we want and need. Him and our salesperson, Matt, really made sure and even helped me figure out loopholes to get the systems talking because our IT system blocks integrations (long story).

I would say, just plan to commit 1-2 months to this project, at least. There is integrations and learning curves, and they support you through it, but past that there is still a lot of time that has to go into actually creating ads and ad copy and everything too, which can be extremely time consuming. So budget extra time, or money for a contractor for that (but that's for any ABM campaign, not just Propensity).

I also would say one thing I didn't totally understand up front is how their fees work with programmatic ads, so do keep that in mind when you're budgeting in/for the platform! There are some added costs for contact information that is not covered by platform fees and occur with every new campaign launch or after a set time. That part I do wish I understood better, but I also understand it's a common practice and it really isn't too bad, it just could cost a lot with a big list and a small budget, potentially. Review collected by and hosted on G2.com.