[ Propensity Reviews ](https://www.g2.com/products/propensity/reviews) [ Propensity Reviews ](https://www.g2.com/products/propensity/reviews) # Propensity Pricing Overview [Editedit](https://my.g2.com/propensity/pricings) Free Trial Free Trial Free Trial Per Month [Request Demo](#) Try before you buy. Identify your top 100 in-market accounts including intent data for free. - RECEIVE YOUR TOP 100 ACCOUNTS WEEKLY - WEBSITE TRACKING AND DE-ANONYMIZATION - VIEW INTENT DATA - NO CREDIT CARD REQUIRED TO GET STARTED Show More Essential $2,000.00 Per Month [Request Demo](#) For teams getting started with contact-level marketing. - Account + Contact-Level Website De-Anonymization - Access to Intent Data - Unlimited Campaigns - Contextual Ads - Geofencing Ads - Contact-Level Propensity Display Network Ads (Display, Native, Video, Audio, CTV) - Marketing Email Distribution - Standard Lead Scoring - Analytics and Reporting - CRM Integration for Salesforce and HubSpot - Unlimited Users Show More Strategic $3,000.00 Per Month [Request Demo](#) For teams ready to accelerate with advanced data and channels. - Everything in Essential - Unlimited Intent Data - Dedicated Account Manager - Sales Training - Custom Lead + Account Scoring - LinkedIn and Facebook Ads - Direct Mail - Access to Propensity API Show More Unlimited $4,000.00 Per Month For companies running large scale, omnichannel marketing campaigns. - Everything in Strategic - Unlimited Contact Data - Premium Technical Support - Technical Onboarding Support - Google + YouTube Ads - TikTok - Reddit Show More Simplified Pricing Built for Contact-Level Marketing Transparent and flexible pricing designed to grow with you. Propensity has 4 pricing editions, from a free trial to $4,000. Look at different pricing editions below and see what edition and features meet your budget and needs. Pricing information for Propensity is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Propensity must be conducted with the seller. Pricing information was last updated on May 04, 2026 Show More ## Top-Rated Alternatives [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5 (1,943) ](https://www.g2.com/products/demandbase-one/reviews) [ ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") 6sense Revenue Marketing 4.3/5 (1,418) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![AdRoll ABM (Formerly RollWorks)](https://images.g2crowd.com/uploads/product/hd_favicon/d15a21bfa97d8fb029e52a795cd47823/adroll-abm-formerly-rollworks.svg "AdRoll ABM (Formerly RollWorks)") AdRoll ABM (Formerly RollWorks) 4.3/5 (646) ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) [ View All Alternatives ](https://www.g2.com/products/propensity/competitors/alternatives) ## Propensity Pricing Reviews (2) ![Colleen C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Colleen C.") CC Colleen C. Senior Marketing Manager Small-Business (50 or fewer emp.) 7/7/2025 More Options - - [Respond as Propensity](https://www.g2.com/survey_responses/propensity-review-11293252/official_response/new) "A Small B2B Marketing Team's Dream!" 5/5 What do you like best about Propensity? I love how easy this platform is to use as well as budget-friendly! I have been wanting to launch ABM at my company (a B2B construction material manufacturer) for a few years now, but could never find the right tool that would also fit into my budget. Luckily, at INBOUND24, I saw a well targeted ad on the TVs, as well as attended a session with their CEO, Sumner Vanderhoof, and was immediately intrigued. I booked it to their booth and I am so glad I did! You can tell that Sumner actually cares about this platform and you aren't just another number. When they reviewed costs with me, I was waiting for the 'gotcha' moment where they say if I was this or that, it's thousands more but that day never came! The platform is easy to implement, quick to learn, efficient reporting, integrates well with HubSpot and various platforms, and their customer support team is unmatched! Don't get me wrong, there's still a lot of work that has to go into it, but I continue to be impressed with this software and it's ever-improving capabilities! They also take feedback serious; there's been multiple times where I share feedback with my customer support rep (who kindly meets with me weekly - covered as part of the software fee!) and she sends it to the dev team and byt he time we meet next week, it's resolved. They also are coming out with some seriously cool tools that will make life even EASIER for marketers, especially those on small teams or with limited budgets/resources, like me! I absolutely recommend Propensity to all types of marketers. This platform is probably one of my greatest finds from tradeshow, and it's been a HUGE win with our sales team and leadership, which just makes it all the more better! My recommendation: skip the overly complicated ABM software that costs half your budget with oodles of bells and whistles but limited support or flexibility and spend your marketing budget on a software that is made for the everyday marketer! One that leaves you with ad budget to actually spend, without sacrificing capabilities, reach, capacity, intelligence, insight, and UX. Review collected by and hosted on G2.com. What do you dislike about Propensity? The downside with Propensity is the same as with most software; the integration and learning curve. Being in a niche market (even though it's a multi-billion-dollar industry), I had spoken with RollWorks before and they even didn't have any reach or insight to our keywords and audience so I figured Propensity would have the same issue. But I give them credit because they did have limited insight, but Sumner himself made sure to dig into it. He helped make sure it would actually work for our systems and reach the people we want and need. Him and our salesperson, Matt, really made sure and even helped me figure out loopholes to get the systems talking because our IT system blocks integrations (long story). I would say, just plan to commit 1-2 months to this project, at least. There is integrations and learning curves, and they support you through it, but past that there is still a lot of time that has to go into actually creating ads and ad copy and everything too, which can be extremely time consuming. So budget extra time, or money for a contractor for that (but that's for any ABM campaign, not just Propensity). I also would say one thing I didn't totally understand up front is how their fees work with programmatic ads, so do keep that in mind when you're budgeting in/for the platform! There are some added costs for contact information that is not covered by platform fees and occur with every new campaign launch or after a set time. That part I do wish I understood better, but I also understand it's a common practice and it really isn't too bad, it just could cost a lot with a big list and a small budget, potentially. Review collected by and hosted on G2.com. What problems is Propensity solving and how is that benefiting you? Propensity empowers me to conduct lead gen in an all new way, unlocking new opportunities, even with a small team, a limited budget, and a niche market! This platform helps me look good to leadership, and has made sales really happy adne excited! I have more salespeople wanting to participate than I can manage, which is abnormal and extremely great! They also help provide me support as they show me new tools and answer every question I have - Krystal is the absolute best! She is kind and patient and you can tell she truly has your best intentions in mind and wants to make sure your campaigns are successful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic Review from Pop Up ![Verified User in Hospital & Health Care](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospital & Health Care") EH Verified User in Hospital & Health Care Mid-Market (51-1000 emp.) 12/11/2025 More Options - - [Respond as Propensity](https://www.g2.com/survey_responses/propensity-review-12077241/official_response/new) "Great ABM Platform for the Right Size Company" 4/5 What do you like best about Propensity? From onboarding and support to access to product, leadership, and professional services, Propensity has become an extension of our Marketing and RevOps teams, helping us identify in-market accounts, prioritize contact outreach, and drive ABM pipeline and opportunities. Review collected by and hosted on G2.com. What do you dislike about Propensity? Propensity releases features quickly and regularly, and while that can be beneficial, it also takes a few iterations for their new features to work out the kinks. Review collected by and hosted on G2.com. What problems is Propensity solving and how is that benefiting you? In a crowded market of ABM and GTM platforms full of promises, Propensity stands out as an option for companies committed to ABM that want a low barrier to entry in terms of price and commitment, while avoiding over-promising and under-delivering, which too many of these platforms do. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: G2 invite Propensity Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-sales.png "Product Avatar Image") 6sense Sales Intelligence 4/5 (947) [ Compare Now ](https://www.g2.com/compare/6sense-sales-vs-propensity) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.3/5 (1,438) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-propensity) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ab2060955b5493121b5c56fa83d6e689/demandbase-one.png "Product Avatar Image") Demandbase One 4.4/5 (1,991) [ Compare Now ](https://www.g2.com/compare/demandbase-one-vs-propensity) ##### Categories on G2 [ Social Media Advertising ](https://www.g2.com/categories/social-media-advertising)[ Lead Scoring ](https://www.g2.com/categories/lead-scoring)[ Account Data Management ](https://www.g2.com/categories/account-data-management) [ Visitor Identification ](https://www.g2.com/categories/visitor-identification)[ Buyer Intent Data Providers ](https://www.g2.com/categories/buyer-intent-data-providers)[ Account-Based Analytics ](https://www.g2.com/categories/account-based-analytics)[ Account-Based Orchestration Platforms ](https://www.g2.com/categories/account-based-orchestration-platforms)[ Account-Based Web and Content Experiences ](https://www.g2.com/categories/account-based-web-and-content-experiences)[ Display Advertising ](https://www.g2.com/categories/display-advertising)[ Cross-Channel Advertising ](https://www.g2.com/categories/cross-channel-advertising)[ Account-Based Advertising ](https://www.g2.com/categories/account-based-advertising)[ Account-Based Direct Mail ](https://www.g2.com/categories/account-based-direct-mail) Show More ##### Explore More [ Which secure data room providers offer seamless integration with financial tools? ](https://www.g2.com/discussions/which-secure-data-room-providers-offer-seamless-integration-with-financial-tools)[ Best job search sites for tech professionals ](https://www.g2.com/discussions/what-are-the-best-job-search-sites-for-tech-professionals)[ Best time tracking software for small business ](https://www.g2.com/discussions/what-s-the-best-time-tracking-software-for-small-business-teams) [ What are some recruiting and interview scheduling software with AI-powered candidate screening for field sales software hiring? ](https://www.g2.com/discussions/what-are-some-recruiting-and-interview-scheduling-software-with-ai-powered-candidate-screening-for-field-sales-software-hiring)[ Most user-friendly CRM for sales teams ](https://www.g2.com/discussions/crm-most-user-friendly-crm-for-sales-teams)[ Pros and Cons Details ](https://www.g2.com/products/propensity/reviews?qs=pros-and-cons) Show More [ Which secure data room providers offer seamless integration with financial tools? ](https://www.g2.com/discussions/which-secure-data-room-providers-offer-seamless-integration-with-financial-tools)[ Best job search sites for tech professionals ](https://www.g2.com/discussions/what-are-the-best-job-search-sites-for-tech-professionals)[ Best time tracking software for small business ](https://www.g2.com/discussions/what-s-the-best-time-tracking-software-for-small-business-teams) [ What are some recruiting and interview scheduling software with AI-powered candidate screening for field sales software hiring? ](https://www.g2.com/discussions/what-are-some-recruiting-and-interview-scheduling-software-with-ai-powered-candidate-screening-for-field-sales-software-hiring)[ Most user-friendly CRM for sales teams ](https://www.g2.com/discussions/crm-most-user-friendly-crm-for-sales-teams)[ Pros and Cons Details ](https://www.g2.com/products/propensity/reviews?qs=pros-and-cons)