From a pure engineering side what is best is that it is 100% native. This means that I do not have to worry about any data leaving our Salesforce instance or any other external API security check. But the real "life-saver" in respect with me is how it deals with the Asynchronous Processing. Usually, when we create complex Lead or Account routing like native Salesforce Flows or Apex, we always encounter the "Apex CPU time limit exceeded" error due to getting too much data. Traction Complete has its own engine which automatically slices big jobs into smaller batches and runs them in the background. Instead of writing custom batch classes any more just to rout leads I don't need to anymore. Also, it is "Data-driven" and not "Metadata-driven." This is very big for me. In my company, if I change a Flow I have to go through a whole DevOps deployment cycle. But, with Traction Complete, the RevOps team can change the routing rules directly in production as it is considered a data. It spares me such a lot of "deployment headache."

The thing I like the most is it's approach to the "Lead to Account Matching". In my company, previously, we used to have too many duplicate accounts and we had leads going to wrong sales reps because the name was slightly different (like 'IBM' vs 'International Business Machines'). Traction Complete does this fuzzy matching so nice. Also, the "Hierarchies" feature is of the highest order. Before this, viewing the Full family tree of a big enterprise account in Salesforce was a big headache. Now, it is fully automated. I am not required to manually link parent and child accounts any more. The drag and drop flow builder is also very easy. I can for example change the routing rules in 5 minutes without writing any Apex code. This saves me so much time during every week.

I primarily use Traction Complete for lead routing and data management. Before using it, everything was in Excel and required manual tracking and assignments. The lead assignment is now automated, and the data is standardized. I love that I can see in real-time who picked up which lead and what actions were taken, which naturally increases team accountability. The real-time tracking is a game changer for me in RevOps, eliminating the time spent figuring out lead statuses. The automatic standardization of data leads to cleaner data and better reporting, enhancing decisions and improving everything downstream. Finally, the initial setup was smooth, thanks to a supportive team that guided us through the process.