AdRoll ABM (Formerly RollWorks) Reviews & Product Details

One of the standout features of this tool is its ability to target accounts with precision, right down to the individual level. This granularity has been instrumental in helping us craft personalized campaigns that resonate deeply with our audience. Whether it's identifying key decision-makers or tailoring messaging to specific roles, AdRoll delivers the insights and capabilities we need to drive meaningful engagement. Review collected by and hosted on G2.com.

Reporting Customization: While the reporting capabilities are solid, there are some limitations when it comes to customizing reports. It would be helpful to have more flexibility in tailoring reports to specific business needs or metrics. Review collected by and hosted on G2.com.

AdRoll ABM makes it easy to target buyers with right-time ad messaging based on what journey stage their prospects are in. Their support is fantastic, as are their customer account managers. They have always done a nice job of helping us with strategy and fixing issues that arise. I use AdRoll ABM everyday for air coverage and monitoring journey stage progression. Review collected by and hosted on G2.com.

When setting up playbooks, you can pare down your audience with a seniority filter. It allows to apply C-Suite filters, but then it jumps down to Management. I'd like to see VP/Director level filtering, as it blows our budget out of the water to include a large group of management that aren't who we want to target. Also, you really have to keep a close eye on your budget towards the end of the month, as there is no ability to set a "cap". In addition, reporting could be better. We need to ask AdRoll ABM to give us information from the backend in order to report properly on our end. If would be much more convenient if we were able to self service this. At the price point that AdRoll ABM sits at, these are no brainers to me. Review collected by and hosted on G2.com.

Simple to use, reporting is effective, data integration into our salesforce instance. We are seeing a lot of success with engaging with our target accounts and ideal customer profiles through our various ad playbooks while optimizing spend. Review collected by and hosted on G2.com.

We manage several business units using separate AdRoll profiles, but we are unable to transfer the relevant data into Salesforce according to the appropriate groups. Additionally, we face difficulties tracking prospects who visit our website, as it is challenging to identify both their persona and their specific identity. We have also encountered integration issues that have disrupted the proper syncing of data. When reviewing our sales pipeline through opportunities, success reporting would benefit from the use of more advanced filters. Review collected by and hosted on G2.com.

What I really liked was the pre-sale process. The sales team (especially Katie S.) and demos were the most buttoned up we've seen compared the other ABM platform providers we trialed. We're currently over a month into implementation. The weekly 1-hour meetings we have with Christina Z. has been best-in-class with proactive guidance, helpful resources, and hands-on implementation training. Absolutely the best! Review collected by and hosted on G2.com.

Right now, we can't think of anything. If I were to change one thing, I'd love for multiple sales insight seats to be automatically included versus just 5 seats. Review collected by and hosted on G2.com.

AdRoll ABM makes retargeting and account-based marketing incredibly straightforward. The unified dashboard helps us run display campaigns and social ones from one place, which saves a lot of time. I especially like the precise audience segmentation and easy integration with our CRM and LinkedIn, allowing us to target the right decision-makers effectively. Review collected by and hosted on G2.com.

Reporting could be more customizable — for example, exporting multi-campaign summaries requires extra steps. Review collected by and hosted on G2.com.

Account support has always been very strong. The customer support that we get has been transformative, especially with how we approach best practices, nurturing prospects, and being more purposeful about advertising. It's also been a quite easy platform to use. The UI of AdRoll ABM makes it easy for us to execute tasks that would otherwise be time-consuming, like campaign launches, UTM formatting, and audience building. Finally, we like the scalability of AdRoll ABM. AdRoll ABM has been integral to how our company as scaled, as on AdRoll ABM we've expanded into different geos and campaign types. Review collected by and hosted on G2.com.

We could use some more depth in our intent data when building audiences. For example, competing ABM platforms sometimes have more specificity when using intent data to build an audience. There may be a competitor with a G2 profile that we want to use intent data for, and that specific competitor may not be available when building a Rollworks AdRoll ABM. In some cases, it's as general as targeting competitors as a whole, not specific ones. Additionally, it would be good to have more specific intent data windows to go off of, like 30/60/90/120/150/180 or something of that sort to get more tailored with our messaging. Review collected by and hosted on G2.com.

As someone new to ABM, I was pleasantly surprised by how easy it was to get started with AdRoll ABM. The platform is very intuitive, making it straightforward to understand what’s working and where to direct my efforts. Additionally, the personalized support I’ve received from the AdRoll ABM team has been outstanding; their guidance has truly helped me feel confident as I build and scale our campaigns. Review collected by and hosted on G2.com.

I do run into the occasional bug, and pulling larger data exports can take a bit of time. That said, the AdRoll ABM team is quick to jump in and help, and they’re clearly proactive about enhancing the platform experience. Review collected by and hosted on G2.com.

In my experience, the most valuable feature of RollWorks is the trending accounts, rather than the targeted accounts or those displaying intent from third parties. The trending accounts make it easier to guide marketing efforts toward sales, helping to connect with the right companies. Review collected by and hosted on G2.com.

To be honest, I find RollWorks to be somewhat complex, and it takes some time to become familiar with how it works. Additionally, I often struggle to identify the contact information for accounts that are engaged or appear to be interested. Review collected by and hosted on G2.com.

AdRoll ABM has essentially redefined how our team and company tackles B2B advertising. The CRM connection allows us to track key accounts in real time, reviewing their online behavior, landing page visits, keywords searched relevant to our business and how often they interact with our digital advertising. We review changes daily in the system and can easily access insights of target accounts for efficient advertising. Review collected by and hosted on G2.com.

AdRoll ABM does take some time to integrate its capabilities based on your company's privacy policy, but once integration is complete, the communication between systems is seamless. Review collected by and hosted on G2.com.

Rollworks has been helping me to generate a new set of audience every few days to help bring them to our website using targeted campaigns and ABM Review collected by and hosted on G2.com.

What is dislike is that its a little bit confusing and I would need support from the account teams on how I can help to maximize the engagements that were received to my website. I wish both RW and Linkedin would communicate more and get the automations in place to get the leads tow ork in our favor Review collected by and hosted on G2.com.