Account-based content execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Marketing content is generally more successful when it’s targeted; this software allows marketing teams to disperse specific messaging to specific prospects. These systems improve the quality of leads that enter the sales pipeline and prevent marketing teams from spending unnecessary resources marketing toward low-quality leads.
Account-based content execution software is deployed by marketing teams in order to increase the efficiency and efficacy of their marketing content. It is often implemented as a part of a larger account-based marketing (ABM) strategy and generally integrates with other ABM tools such as marketing account management or marketing account intelligence. Often times, account-based content execution tools have functionality that qualify it for other ABM categories.
To qualify for inclusion in the Account-Based Content Execution category, a product must:
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The Terminus account-based platform provides everything you need to target best-fit accounts, engage them across channels, activate your sales team with actionable insights, and measure ABM success across all your programs. The Account Hub unifies your first- and third-party data to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team. Easily launch digital advertising campaigns
Sendoso is the world’s first Sending Platform (SP). Our fully integrated solution leverages automation and logistics so companies can easily source, store, ship, and track ROI for everything they ever need to send: direct mail, physical gifts, plants, perishables, customer rewards, company swag, handwritten notes, gift cards, and anything else. Sendoso is the perfect solution for account-based marketing and helps B2B marketers execute online + offline outreach campaigns, measure offline attrib
Engagio is built for marketers, by marketers. As a company, we believe in making our customers successful by providing them with solutions that help them understand, act, and measure account based initiatives. Engagio’s Account Based Marketing Automation Platform enables B2B marketers to successfully execute and measure account-centric programs in one solution. Revenue teams can track which accounts are engaging, where to focus time and resources, and have a shared understanding of program im
Printfection is a swag management platform that simplifies the buying, managing, and distribution of swag and branded merchandise. Customers like Drift, HubSpot, Zendesk, and Zapier use us to easily ship swag to customers, leads, and events. This supports your ABM efforts and we can save you hours of time managing swag, helping you realize and measure greater ROI from your swag marketing efforts. WHAT SEPARATES US FROM OTHER SWAG COMPANIES There are literally hundreds of swag companies and
Metadata provides a closed-loop account based marketing solution that amplifies your sales pipeline with opt-in demand. Metadata clients include G2 Crowd, Hitachi, Sendosoand many others. Metadata patented technology pulls historical CRM data, enriches it with 3rd part signals to profile your ideal customer (both company and persona) and generate custom targeted audiences. Finally, it orchestrates hundreds of micro-campaigns for pipeline acceleration & net new prospect targeting in a singl
Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the ac
6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.
The average person spends about 6.3 hours in their inbox a day. Sigstr gives marketers the ability to target their top contacts and accounts with relevant ads where they're spending the majority of their time - the inbox. Align your company's email signatures while running hundreds of simultaneous ad campaigns to intelligently target your audience by industry, geography, or opportunity stage. www.sigstr.com Twitter: @Sigstr
PFL specializes in tactile marketing, truly personalized and triggered direct mail programs that deliver a tangible competitive advantage. More than new delivery channel, PFL helps you break through the noise of digital only experiences, to reach the attention and consideration of your target account buyers. In a world where people are subject to as much as 10,000 impressions per day, PFL clients see 40% response rates, rising effectiveness across all channels, and higher quality deals filling t
Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning. With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software o
Triblio provides a single integrated platform for helping Mid to Large Sized organizations launch & Scale their Account - Based Marketing Efforts. Triblio empowers B2B Marketing Organizations to Unify outbound and inbound marketing with "Sales Plays" to grow revenue with “In target” accounts. Using the Triblio ABM Engagement Platform B2B Marketers are able to… 1. Detect both known and unknown visitors to your website properties. 2. Personalize the Digital Experience including website messag
We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, gene
RollWorks, a division of AdRoll Group, offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Powered by proprietary data and AI, Rollworks’ solutions address the needs of account-based organizations—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program
Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Glo
Madison Logic helps B2B companies accelerate growth by finding and engaging with the most influential people within the best accounts throughout the buyer journey. Marketers use our account-based marketing platform to find influencers showing research signals, engage them before and after they self-identify, optimize buyer journeys, and measure results.
Opensense (formerly SenderGen) delivers beautiful email signatures, on any device . Our email signature management and analytics suite allow the Marketing and Sales teams to: 1) Centrally manage the look & feel of their email signature branding. (No more ugly and unprofessional looking signatures) 2) Insert real-time personalized banners and promotions into the signature. Targeting based on Marketo, Hubspot, Salesforce and more. (Drive whitepaper downloads, video views, and event registrat
Influ2 is the first high-resolution ABM platform that boosts your sales development productivity with person-based advertising. Influ2 delivers ads to every decision-maker from your targeted accounts and tracks engagement of each person, who sees an ad or clicks on it. Person-based advertising allows you to capture person-based buying intent signals at an early stage of the consumer journey and use these signals to reach out to the right people at the right time. Sales and marketing teams, who
Lift's proprietary artificial intelligence technology disrupts the traditional data discovery process through bringing to the table the operational excellence of embedding Intelligence directly into Salesforce. The Lift Intelligence Platform uses Go-To-Market rules, team insights, and machine learning to identify the the highest value prospects and customers.
Rocket Notes integrates with your CRM platform to send personalized gifts & cards to leads, contacts, existing clients and more. Rocket Notes makes account-based marketing simple and highly personal. Rocket Notes' catalog includes golf balls, water bottles, coffee mugs, gourmet food, apparel, accessories, and much more. All gifts and cards are fully customizable and can be sent directly from your recipient's CRM platform. Leverage Rocket Notes with CRM to nurture relationships, handle emp
Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model
ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes -- including 12 million polls, 1.3 mi
Mintigo is a B2B Customer Intelligence Platform, powered by artificial intelligence (AI), that provides a holistic view on where customers are in the buyer’s journey and guides marketing and sales teams on who to target and when to engage. Our self-serve SaaS platform makes it easy for revenue teams to discover their total addressable market, build target audiences around key insights, and orchestrate campaigns at scale. Whether you’re just getting started with ABM, or looking to amplify your g
Kwanzoo bridges the gaps among martech, sales tech, and ad tech. It is an Account-Based (ABM) experiences platform for global B2B enterprises that leverages precise targeting and personalization to engage the entire account buying group, not just individual buyers; tracks target accounts and visitors visiting a website or microsite from all traffic sources; arms sales teams with deeper reporting and rich, engaged buyer insights to increase sales; and reaches accounts in various global regions in
SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver enhanced real-time recommendations and decisions to interactive customer channels, such as websites, call centers, point of sale (POS) locations and automated teller machines (ATMs).
Stride’s customer data platform bridges the gap between your legacy marketing cloud, your best-in-class point solutions, and the digital experience you want to deliver. Stride connects first-party data from any source, in any format, and creates a holistic customer profile that updates in real-time. Stride enables marketers to create highly personalized customer experiences using rich audience segmentation and hyper-targeted campaigns without IT or engineering.
When it comes to reaching your B2B audiences online, Audience Solutions connects all the pieces. From reaching business decision makers and executing Account Based Marketing strategies to syndicating it over to your preferred media activation partners, Bombora helps you do it all.
With a data-driven, programmatic approach, it’s possible to layer our digital campaigns to target specific individuals within a larger, geo-targeted collective base of potential decisionmakers’, moving into a truly personalized marketing strategy with zero spill-over into non-essential connections
With consumerized B2B buyers doing more of their own independent research than ever before, it’s critically important that marketers empower them with the educational content they need to progress forward in their search. PathFactory delivers an on-demand experience for B2B buyers, enabling them with the most relevant information at every step of their unique journey. By allowing buyers to binge-consume content, marketers remove friction and create more qualified leads, faster. Content Insight:
Postalytics is the leading all-in-one direct mail automation tool. Today’s marketer has more options than ever to reach target audiences. Yet it has never been harder to earn attention and engagement. Build unexpected experiences that engage your prospects and accelerate your pipeline. Postalytics has changed direct mail marketing with full automation and real-time analytics. You get unprecedented visibility and power to stay one step ahead of the competition.
Prazely is changing the way B2B companies are engaging with their clients, partners and employees through an AI-driven personalization and marketing automation for corporate gifting. Prazely instantly takes the pain out of selecting, packaging and sending business gifts. No more stressing or waiting around. Add your contacts and have Prazely do the heavy-lifting. Whether you’re sending one or hundreds of gifts at once, you’ll be done in minutes. Our AI platform uses social profiling to instan