Account-based content execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Marketing content is generally more successful when it’s targeted; this software allows marketing teams to disperse specific messaging to specific prospects. These systems improve the quality of leads that enter the sales pipeline and prevent marketing teams from spending unnecessary resources marketing toward low-quality leads.
Account-based content execution software is deployed by marketing teams in order to increase the efficiency and efficacy of their marketing content. It is often implemented as a part of a larger account-based marketing (ABM) strategy and generally integrates with other ABM tools such as marketing account management or marketing account intelligence. Often times, account-based content execution tools have functionality that qualify it for other ABM categories.
To qualify for inclusion in the Account-Based Content Execution category, a product must:
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The Terminus account-based platform provides everything you need to target best-fit accounts, engage them across channels, activate your sales team with actionable insights, and measure ABM success across all your programs. The Account Hub unifies your first- and third-party data to give you a 360-degree view of all your accounts and contacts. Build actionable target account lists, identify engagement gaps, and prioritize your ABM efforts as one team. Easily launch digital advertising campaigns to target accounts and measure the impact of those efforts on engagement, pipeline, and revenue. Terminus also puts your most valuable account data in the hands of your sales team by pushing aggregated, account-level engagement data directly to Salesforce. Enable your sales team to prioritize the hottest accounts and start meaningful conversations before a form has even been filled out. Account-Based Analytics has everything you need to measure your account-based marketing program, from executive-level revenue reporting to deep channel and campaign analysis. Report on, compare, and optimize your efforts across different segments of accounts and prove how your ABM program is impacting revenue.
Sendoso is the world’s first Sending Platform (SP). Our fully integrated solution leverages automation and logistics so companies can easily source, store, ship, and track ROI for everything they ever need to send: direct mail, physical gifts, plants, perishables, customer rewards, company swag, handwritten notes, gift cards, and anything else. Sendoso is the perfect solution for account-based marketing and helps B2B marketers execute online + offline outreach campaigns, measure offline attribution, and empower the SDR/AE teams to engage and gift at scale with seamless integrations into Salesforce, Marketo, Engagio, SalesLoft, Eloqua, HubSpot, LinkedIn, Pardot, and many others. By marrying technology and with physical experiences, we fulfill our mission of helping businesses rise above the noise and elevate the quality of relationships across any company. Sending is hard. But Sendoso is easy.
Printfection is a swag management platform that simplifies the buying, managing, and distribution of swag and branded merchandise. Customers like Drift, HubSpot, Zendesk, and Zapier use us to easily ship swag to customers, leads, and events. This supports your ABM efforts and we can save you hours of time managing swag, helping you realize and measure greater ROI from your swag marketing efforts. WHAT SEPARATES US FROM OTHER SWAG COMPANIES There are literally hundreds of swag companies and swag websites out there. Most offer simple printing and promotional product distributing services, i.e. you can slap your logo on some mugs and a couple t-shirts and then have that sent to your office. Most of these swag companies do NOT provide any technology. There’s no way to strategically gift swag to customers or prospects, no integrations to Salesforce (or any other CRM) and no connections to marketing automation tools like Marketo, HubSpot, Zapier, etc. Printfection is a full service, end-to-end swag management and fulfillment platform where you can not only brand thousands of really creative items, but you can also strategically ship that swag anywhere in the world through your existing tech stack. Every customer also gets a dedicated account manager and swag success team, where we regularly share what swag works best for events, giveaways, customer rewards, etc, and keep you posted on the latest and greatest items. We’re a swag service very few companies have experienced before. SWAG CREATION Browse our extensive catalog featuring hundreds upon hundreds of awesome promotional products, or submit an item research request. We add new items to the catalog all the time based on customer needs. Our item setup process makes it incredibly easy to get your logo and corporate artwork on just about anything: T-shirts, hoodies, onesies, mugs, water bottles, speakers, tech products, puzzles, Jenga sets, you name it. We can brand really fun, creative swag like pinatas, massage tables - go ahead and think outside of the box! SWAG STORAGE AND WAREHOUSING We can of course send swag directly to your office or any location, but the true brilliance behind Printfection is that we’ll store all of your swag for you! No more messy office closet or dungeon. Once you order your swag, the items are shipped to our fulfillment center. You can then log into the platform and view all of your inventory in real-time. When you want to send swag to employees, prospects, customers, partners, or to an event, it’s just a few clicks and we ship and fulfill all the orders for you. It’s that easy. T-SHIRT DROPSHIPPING & PRINTING SERVICES While we brand hundreds of items, we do have some customers who often start with corporate t-shirts. We can print your logo and artwork on many different types of t-shirts, including all sorts of sizes and fabrics. We can dropship any type of custom clothing as well, including hoodies, pants, onesies, etc. We’re one of the most flexible t-shirt dropshipping companies around. SWAG FULFILLMENT It’s never been easier to get your corporate merchandise to your prospects, customers, and employees. You can ship in your own swag into our warehouse for use in campaigns, and any new swag you order through use will be stored for you. With just a few clicks, you can send any item anywhere in the world; whether that’s to a critical account you’re trying to close, or a loyal customer who just renewed or helped you with a case study. CUSTOM PACKAGING (AKA CUSTOM KITS) We make it easy to create awesome custom kits for onboarding new customers, using in your ABM efforts, or delighting new hires. Custom kitting allows you to brand your packaging boxes with your custom artwork, add custom inserts & fillers, and neatly arrange any items of your choice. Perfect for providing the ultimate unboxing experience! EVENT DROPSHIPPING (DROPSHIP PROMOTIONAL PRODUCTS) We make dropshipping swag / promotional products to events incredibly easy. You can send any items you want. Our Event Packing feature means all your apparel items will arrive neatly rolled and labeled by size and gender, so all you’ll have to do is take your shirts out of the box at your booth and you’re ready for showtime. When your event is over, you can simply send any unused swag back to our fulfillment center, drastically cutting down on wasted spend. If you select guaranteed delivery, your items will arrive on a specific date. You'll never have to scramble to get swag to and from an event again! SALESFORCE INTEGRATION & MARKETING TOOLS INTEGRATIONS Let your sales reps request swag right through Salesforce. Or automate swag gifting through Marketo, HubSpot, Intercom, or any number of tools leveraging our Zapier integration. You can also set up a company swag store leveraging our Shopify integration. Printfection is the easiest way to ship swag to anyone anywhere in the world.
Metadata provides a closed-loop account based marketing solution that amplifies your sales pipeline with opt-in demand. Metadata clients include Nutanix, SugarCRM, Hitachi, and many others. Metadata patented technology pulls historical CRM data, enriches it with 3rd part signals to profile your ideal customer (both company and persona) and generate custom targeted audiences. Finally, it orchestrates hundreds of micro-campaigns for pipeline acceleration & net new prospect targeting in a single turnkey solution. Our targeting engine generates hundreds of paid marketing experiments representing different pieces of collateral (e.g. Whitepaper), creative, audience, channel, and re-calibrates to the most successful experiments based on pipeline and lead Flow KPIs.
Demandbase’s ABM Platform provides the critical foundation that marketers need to execute on ABM effectively. It serves as a single source of truth for managing audiences of target accounts and measuring the progress of those accounts across the entire funnel. The platform allows marketers to manage and segment target account audiences in a centralized location for key ABM campaigns. Upload existing account lists, export from CRM or leverage Artificial Intelligence technology to identify the accounts showing interest and intent at the very beginning of the buyer’s journey. Once these audiences are created, they are available for use in programs across the buyer’s journey –targeting, engagement and conversion. And you can also drill down into each audience to see its firmographic makeup, how well that audience is performing at each stage of the funnel and what programs are running for that audience. From the Platform, marketers can also access ABM Analytics, which surfaces account-based performance metrics across different stages of the funnel for any audience, enabling them to easily see the progression of their most valued accounts. By comparing against an automatically-generated lookalike control group -or any other audience the marketer chooses -customers can expose which stages of the funnel are underperforming against expectations. Additional layers of insights expose trend and velocity data, and surface recommendations for next best actions to drive higher progression rates through the funnel. The platform also includes integration with 3rd party analytics tools so that you can create detailed website traffic reports based on company names and attributes, enabling you to analyze your performance with specific segments and build targeted campaigns.
PFL specializes in tactile marketing, truly personalized and triggered direct mail programs that deliver a tangible competitive advantage. More than new delivery channel, PFL helps you break through the noise of digital only experiences, to reach the attention and consideration of your target account buyers. In a world where people are subject to as much as 10,000 impressions per day, PFL clients see 40% response rates, rising effectiveness across all channels, and higher quality deals filling their pipelines. Core products: Tactile Marketing Automation® - Seamlessly integrated with your marketing automation platform, today you can trigger the send of personalized letters, collateral and dimensional pieces as easy as sending an email. SwagIQ® - Today, your sales team can gain competitive advantage at any stage of the sales cycle, from door busting, reigniting stalled deals, to customer appreciation. SwagIQ integrates directly to your CRM and enables your sales team trigger an engaging impression when they need it most. Personal Marketing Center® - Sales and Marketing teams are united under one platform to empower field reps to personalize, manage and execute their own local marketing. PFL is a Montana born and raised marketing technology company, headquartered just north of Yellowstone National Park. For more than 20 years we’ve served leading sales and marketing organization around the globe, providing sales enablement and marketing automation solutions, as well as printing, mailing and fulfillment services. Our cutting edge solutions blend physical, digital and data driven experiences that accelerate productivity and drive business forward.
Sigstr helps marketers turn employee email into a powerful marketing channel and relationship intelligence tool that drive your Account-Based Marketing, Demand Gen, Content and Event strategies. For too long, marketers have been unable to leverage their company’s biggest communication channel: employee email. Sigstr turns the millions of emails that your employees send every year into a targeted marketing channel that scores email and calendar engagement to give revenue teams new visibility into the sales pipeline. By giving marketers control over their company's biggest untapped channel, they can stay aligned with sales and influence the entire revenue journey. www.sigstr.com Twitter: @Sigstr
Triblio provides a single integrated platform for helping Mid to Large Sized organizations launch & Scale their Account - Based Marketing Efforts. Triblio empowers B2B Marketing Organizations to Unify outbound and inbound marketing with "Sales Plays" to grow revenue with “In target” accounts. Using the Triblio ABM Engagement Platform B2B Marketers are able to… 1. Detect both known and unknown visitors to your website properties. 2. Personalize the Digital Experience including website messaging, content, images and CTA offers 3. Notify sales with “real-time insights for MQA’s 4. Target & Re-Target knowns and unknown target accounts with Ad’s 5. Gain Insight with Account Based Metrics & Reporting including attribution, influence and revenue reporting 6. Score & Push Account Activity including View-thru and Click-Thru insights for frequency, recency, and unique stakeholders 7. Gain leads on demand for contacts not in your CRM
Engagio helps B2B marketers drive new business and expand relationships with high-value accounts. With our marketing orchestration software, you can create and measure engagement, so you get the tools you need for Account Based Marketing in one integrated solution Engagio allows you to execute and measure integrated ABM programs, providing the scale benefits of automation with the personalization benefits of the human touch. It complements Salesforce and existing marketing automation solutions, so getting started is easy!
Jabmo is the ABM platform for global manufacturers. The company provides the whole solution to capture anonymous target account buyer activity and execute personalized account-based marketing programs. Jabmo account-data platform and account sensing technology powers personal and relevant account-based IP Advertising, Retargeting, Website Personalization, Analytics and Sales Enablement. Jabmo integrates with Oracle Marketing Cloud, Marketo, Salesforce Marketing Cloud and Microsoft Dynamics. Global Enterprises including Schneider Electric, Sealed Air, Colt Technology and Fives rely on Jabmo to drive more engagement and revenue with key accounts.
Madison Logic helps B2B companies accelerate growth by finding and engaging with the most influential people within the best accounts throughout the buyer journey. Marketers use our account-based marketing platform to find influencers showing research signals, engage them before and after they self-identify, optimize buyer journeys, and measure results.
Opensense (formerly SenderGen) delivers beautiful email signatures, on any device . Our email signature management and analytics suite allow the Marketing and Sales teams to: 1) Centrally manage the look & feel of their email signature branding. (No more ugly and unprofessional looking signatures) 2) Insert real-time personalized banners and promotions into the signature. Targeting based on Marketo, Hubspot, Salesforce and more. (Drive whitepaper downloads, video views, and event registrations.) 3) Provide Sales teams with the most advanced email analytics data in the world. (Multi-recipient email analytics and more. ie, Sales analytics for grown-ups) We work on every email client (Outlook, iPhone, Gmail Web, Android ++ etc)
Influ2 is the first high-resolution ABM platform that boosts your sales development productivity with person-based advertising. Influ2 delivers ads to every decision-maker from your targeted accounts and tracks engagement of each person, who sees an ad or clicks on it. Person-based advertising allows you to capture person-based buying intent signals at an early stage of the consumer journey and use these signals to reach out to the right people at the right time. Sales and marketing teams, who use Influ2 get 3x better response rates to their calls and emails, increasing their sales development productivity by 30-50%.
We believe content is the most effective way to ignite meaningful relationships. But even the greatest content must be combined with a remarkable experience to reach its full potential. Uberflip is a content experience platform that aggregates all of your content (blog articles, eBooks, videos, whitepapers and more) so you can create, manage and optimize tailored content experiences for every stage of the buyer journey. By providing marketers with the tools they need to boost engagement, generate leads and fuel demand generation they can better leverage content to meet their goals. Uberflip also integrates with the user’s marketing automation platform in order to bridge the gap and improve the process between content and demand generation.
Rocket Notes integrates with your CRM platform to send personalized gifts & cards to leads, contacts, existing clients and more. Rocket Notes makes account-based marketing simple and highly personal. Rocket Notes' catalog includes golf balls, water bottles, coffee mugs, gourmet food, apparel, accessories, and much more. All gifts and cards are fully customizable and can be sent directly from your recipient's CRM platform. Leverage Rocket Notes with CRM to nurture relationships, handle employee retention, improve sales cadences, & close more deals. No setup fees, no subscription. Pay-as-you-go pricing.
Zeta Hub is an intuitive solution designed for marketers. Creating, launching and measuring lifecycle marketing campaigns is managed in 4 modules: Discover, Design, Deploy and Analyze. Discover: Empower your data in Zeta Hub’s Discover Module. Using the non-technical query tool, data can be leveraged to build customer relationships and improve strategic decision making for your marketing programs. • Access a consolidated 360° view of your customer • Manage business rules & predictive model insights • Slice and dice customer data with drag and drop functionality • Discover and save new segments and analysis for future use Design: After discovering new segments and opportunities in your data, it’s time to optimize that information in lifecycle campaigns. The Design module create multichannel campaign messages, workflows, creative and triggers to nurture and engage your customers throughout their lifecycles. Easily define and manage your business rules and assign right offer and channel for execution. • Build campaigns visually • Target audience segments • Apply exclusions • Define variable content business rules • Assign offers or channels of execution. Deploy: Once the campaign logistics are established, Deploy delivers a campaign approval process which ensures the core components of the campaign are validated before execution. • Proof and approve campaign assets • Control distributed marketing efforts • Schedule & deploy campaigns • Review campaign history Analyze: It’s time to review your achieved results. The Analyze module enables continuous measurement and optimization of your lifecycle campaigns. These insights help you understand how to make future campaigns more impactful. • Enable continuous measurement • Access library of interactive reports & dashboards • Understand campaign & channel performance • Discover new opportunities to achieve marketing goals
Kwanzoo bridges the gaps among martech, sales tech, and ad tech. It is an Account-Based (ABM) experiences platform for global B2B enterprises that leverages precise targeting and personalization to engage the entire account buying group, not just individual buyers; tracks target accounts and visitors visiting a website or microsite from all traffic sources; arms sales teams with deeper reporting and rich, engaged buyer insights to increase sales; and reaches accounts in various global regions including UK and EU, APAC, LATAM, North America, and ANZ. Learn more about us at www.kwanzoo.com
RollWorks, a division of AdRoll Group, offers ambitious B2B companies an account-based platform to confidently grow revenue and measure the impact of marketing campaigns. Powered by proprietary data and AI, Rollworks’ solutions address the needs of account-based organizations—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business.
SAS Real-Time Decision Manager combines SAS Analytics with business logic and contact strategies to deliver enhanced real-time recommendations and decisions to interactive customer channels, such as websites, call centers, point of sale (POS) locations and automated teller machines (ATMs).
6sense is a B2B predictive intelligence engine for marketing and sales. Using its private network of billions of time-sensitive intent interactions, 6sense uncovers net-new prospects at every stage of the funnel and determines which existing prospects are in market to buy. 6sense predicts what products prospects will buy, how much they will buy, and when.
With a data-driven, programmatic approach, it’s possible to layer our digital campaigns to target specific individuals within a larger, geo-targeted collective base of potential decisionmakers’, moving into a truly personalized marketing strategy with zero spill-over into non-essential connections
Postalytics is the leading all-in-one direct mail automation tool. Today’s marketer has more options than ever to reach target audiences. Yet it has never been harder to earn attention and engagement. Build unexpected experiences that engage your prospects and accelerate your pipeline. Postalytics has changed direct mail marketing with full automation and real-time analytics. You get unprecedented visibility and power to stay one step ahead of the competition.
Prazely is changing the way B2B companies are engaging with their clients, partners and employees through an AI-driven personalization and marketing automation for corporate gifting. Prazely instantly takes the pain out of selecting, packaging and sending business gifts. No more stressing or waiting around. Add your contacts and have Prazely do the heavy-lifting. Whether you’re sending one or hundreds of gifts at once, you’ll be done in minutes. Our AI platform uses social profiling to instantly identify which gifts your clients will love. Each gift box is curated with quality brands you know and love, tailored to fit any budget.
Stride’s customer data platform bridges the gap between your legacy marketing cloud, your best-in-class point solutions, and the digital experience you want to deliver. Stride connects first-party data from any source, in any format, and creates a holistic customer profile that updates in real-time. Stride enables marketers to create highly personalized customer experiences using rich audience segmentation and hyper-targeted campaigns without IT or engineering.