[ Factors.AI Reviews ](https://www.g2.com/products/factors-ai/reviews) [ Factors.AI Reviews ](https://www.g2.com/products/factors-ai/reviews) # Factors.AI Pricing Overview [Editedit](https://my.g2.com/factors-ai/pricings) Free Trial ## Factors.AI Pricing Key Insights Last updated on Jul 01, 2026 * * * Factors.AI offers **4 pricing editions** , with pricing details available directly from the vendor. A free trial of **Factors.AI** is also available. Review the Factors.AI pricing table below to determine which features best align with your requirements. Contact **Factors.AI** directly to purchase the software. * * * Lite Plan — Contact Us / Per Month Basic — Contact Us / Per Year Growth — Contact Us / Per Year Enterprise — Contact Us / Per Year Rated 4.5 / 5 \*Pricing information is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations must be conducted with the seller. Lite Plan Contact Us Per Month [Request Demo](#) No CC required, 30 day free trial. Reveal anonymous companies visiting your website - Up To 1500 Accounts Identified/Mo - Up to 5k Monthly Visitors - Company Identification - Account Enrichment - Customer Journey Timelines - Starter GTM Dashboards - Custom Reports & Segments - Up To 2 Real-Time Slack/MS Teams Alerts Show More Basic Contact Us Per Year [Request Demo](#) For SMB marketing and sales teams looking to drive more pipeline from website & LinkedIn intent - Everything in Lite + - 3000 Accounts Identified/Mo - Up to 10k Monthly Visitors - Contact Enrichment - Sales Automations - LinkedIn Intent Signals - CSV Imports & Exports - Advanced GTM Dashboards - Advanced Website Analytics - Custom Metrics & KPIs - Global Exclusions Rules - Account 360 - Unlimited Real-Time Slack/MS Teams Alerts - Customer Support Show More Growth Contact Us Per Year [Request Demo](#) For mid-market marketing and sales teams looking to accelerate pipeline from ABM efforts - Everything in Basic + - 8,000 Accounts Identified/Mo - Up To 50K Monthly Visitors - ABM Analytics - Account Scoring - LinkedIn Attribution - G2 Intent Signals - G2 Attribution - Custom Prospecting Workflows - Custom Audiences & Syncs - Dedicated CSM - Bombora third party Intent Show More Enterprise Contact Us Per Year [Request Demo](#) Bespoke plans for agencies, enterprises, and established teams looking to scale go-to-market - Everything in Growth + - Custom Companies Identified - Multi-Touch Attribution - Buyer Journey Analysis With AI-Fuelled Explain - LinkedIn AdPilot - Audience sync, Impression control and analytics - Google AdPilot - Google Enhanced Conversions, Audience Sync - Predictive Account Scoring - Journey Milestones - White Glove Onboarding Support - Enterprise Single Sign-On Show More Find the right plan for you, get started in minutes Pricing information for Factors.AI is supplied by the software provider or retrieved from publicly accessible pricing materials. Final cost negotiations to purchase Factors.AI must be conducted with the seller. Pricing information was last updated on July 09, 2026 Show More ## Pricing Insights Averages based on real user reviews. ### Time to Implement 1 month ### Return on Investment 8 months ### Average Discount 13% ### Perceived Cost $$$$$ ## Factors.AI Pricing FAQs Generated using AI Is Factors.AI free, or does it offer a free trial? Factors.AI does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details. How much does Factors.AI cost in 2026? Pricing details for Factors.AI are not publicly listed. Users should visit the Factors.AI's official pricing page or contact the vendor directly for current pricing information. Who is Factors.AI pricing best suited for? According to G2 reviews of Factors.AI, the free and Basic tiers are best suited for small businesses and early-stage teams wanting foundational website visitor identification and intent signals without upfront commitment. Factors.AI's Growth tier pricing aligns well with mid-market marketing and sales teams in computer software and IT services seeking ABM analytics, LinkedIn attribution, and account scoring to accelerate pipeline. G2 reviewers from mid-market companies in these industries represent the largest and most enthusiastic segment. Factors.AI's Enterprise pricing is best suited for larger organizations and agencies requiring multi-touch attribution, predictive scoring, advanced ad orchestration across LinkedIn and Google, and white-glove onboarding support. What are the key differences between the free and paid versions of Factors.AI? Factors.AI's free plan allows up to 200 account identifications per month and 5,000 monthly visitors, covering company identification, account enrichment, customer journey timelines, starter dashboards, and up to two real-time Slack or MS Teams alerts. G2 reviewers appreciate the free tier as a genuine starting point, with one noting the free version provides 200 company names without requiring a credit card. Factors.AI's paid tiers unlock significantly higher identification limits, contact enrichment, LinkedIn and G2 intent signals, ABM analytics, account scoring, custom prospecting workflows, and dedicated customer success support, with the Enterprise tier adding multi-touch attribution, AI-powered buyer journey analysis, and LinkedIn and Google AdPilot capabilities. Is Factors.AI considered good value for its pricing? G2 reviewers of Factors.AI broadly consider it good value, particularly for mid-market B2B marketing teams. With an average rating of 4.0 to 5.0 across dozens of reviews, users frequently highlight the ROI from de-anonymizing website traffic, LinkedIn attribution, and multi-touch attribution as justifying the cost. One G2 reviewer noted it is more cost-effective than Leadfeeder, while another cited a 55% improvement in marketing ROI after adoption. However, some small business and startup reviewers flag Factors.AI's pricing as prohibitive relative to smaller paid media budgets, and a few note that per-account identification costs can add up quickly for teams with high traffic volumes. ## Top-Rated Alternatives [ ![6sense Revenue Marketing](https://images.g2crowd.com/uploads/product/hd_favicon/fd24a8ac8ec0dd713165578a8ce5c51e/6sense-revenue-marketing.svg "6sense Revenue Marketing") 6sense Revenue Marketing 4.3/5(1,448) ](https://www.g2.com/products/6sense-revenue-marketing/reviews) [ ![Clearbit](https://images.g2crowd.com/uploads/product/hd_favicon/2775a33467621eb2d3c2d4c49bee4517/clearbit.svg "Clearbit") Clearbit 4.4/5(633) ](https://www.g2.com/products/clearbit/reviews) [ ![Demandbase One](https://images.g2crowd.com/uploads/product/hd_favicon/c774a027c587be17b366c706735319c9/demandbase-one.svg "Demandbase One") Demandbase One 4.4/5(1,988) ](https://www.g2.com/products/demandbase-one/reviews) [ View All Alternatives ](https://www.g2.com/products/factors-ai/competitors/alternatives) ## Factors.AI Pricing Reviews (2) ![Verified User in Commercial Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Commercial Real Estate") UC Verified User in Commercial Real Estate Mid-Market (51-1000 emp.) 6/19/2026 More Options - - [Respond as Factors.AI](https://www.g2.com/survey_responses/factors-ai-review-12982464/official_response/new) "Factors.ai: Seamless HubSpot Attribution with Fast, AI-Driven Insights" 5/5 What do you like best about Factors.AI? We've been using Factors.ai for a while now, and it's one of the few tools in our stack I'd genuinely recommend without hesitation. UI/UX: The interface is clean and intuitive. I can get to the insights I need without digging through endless menus, and the dashboards are easy to read at a glance, which matters when I'm pulling data for executive reporting. HubSpot integration: This is a big one for us. The HubSpot sync is seamless and gives me a connected view of the funnel without manual stitching. Our pipeline data and marketing activity finally talk to each other the way they should. Performance: Fast and reliable. The platform handles our data without lag, and the attribution reporting holds up when I need to defend numbers to leadership. Pricing/ROI: The value has been well worth it. For what we pay, the clarity it brings to our campaign performance and spend efficiency more than justifies the investment. Support/Onboarding: The team is absolutely fantastic. Onboarding was smooth, and whenever I've have a question, the team is responsive and thorough. It feels like a partnership. AI/Intelligence: This is where Factors really stands out for me. The AI-driven insights surface things I would have missed on my own and help me move from raw data to decisions faster. It's a real force multiplier for a lean team. If you're running B2B marketing and want attribution and intelligence that actually connect to your CRM, Factors.ai is worth a serious look. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? Some of the larger segments can take a while to process. Minor tradeoff for the depth of data, but it's the one spot where I find myself waiting. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? Factors.ai solved the problem of disconnected marketing data for us. Before, our campaign activity and pipeline data lived in separate places, and stitching them together to understand what was actually driving results meant a lot of manual work and guesswork. Now I have clear, connected attribution across the funnel. I can see which campaigns and channels are generating real pipeline, not just clicks, which means I can defend our spend to leadership with actual numbers and shift budget toward what's working. The AI-driven insights also surface patterns I wouldn't have caught on my own, so I'm spending less time digging through data and more time acting on it. For a lean team, that time savings and clarity have been the biggest benefit. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic SM Sebin M. BDE Mid-Market (51-1000 emp.) 10/31/2025 More Options - - [Respond as Factors.AI](https://www.g2.com/survey_responses/factors-ai-review-11889330/official_response/new) "Unmatched Visitor Insights—See Who’s Interested in Your Business Instantly" 3.5/5 What do you like best about Factors.AI? Factors.ai identifies the companies that visit your website, even if they never reach out directly. It provides details such as the company name, size, industry, and the specific pages they viewed, making it easier to see which organizations are currently interested in your business. Review collected by and hosted on G2.com. What do you dislike about Factors.AI? This platform is tailored for mid- to large-scale B2B marketing operations. If your sales process relies on a small team or primarily on personalized emails, the value you get from the platform may not outweigh its cost. Review collected by and hosted on G2.com. What problems is Factors.AI solving and how is that benefiting you? This tool tracks each visitor's journey from the moment they click on an ad all the way through to revenue, making it clear which campaigns are truly bringing in clients. It also supports justifying your marketing budget and helps you fine-tune your outreach strategy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite Factors.AI Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_2167e0cd781a7b391b7d7de0dbd9c363/clearbit.png "Product Avatar Image") Clearbit 4.4/5(633) [ Compare Now ](https://www.g2.com/compare/clearbit-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-measure-formerly-bizible.png "Product Avatar Image") Adobe Marketo Measure... 4.7/5(147) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-measure-formerly-bizible-vs-factors-ai) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_4fac05402fe43361a53e62b04e561fd1/6sense-revenue-marketing.png "Product Avatar Image") 6sense Revenue Marketing 4.3/5(1,448) [ Compare Now ](https://www.g2.com/compare/6sense-revenue-marketing-vs-factors-ai) ##### Categories on G2 [ Marketing Analytics ](https://www.g2.com/categories/marketing-analytics)[ Account Data Management ](https://www.g2.com/categories/account-data-management)[ Visitor Identification ](https://www.g2.com/categories/visitor-identification) [ Marketing Account Intelligence ](https://www.g2.com/categories/marketing-account-intelligence)[ Buyer Intent Data Providers ](https://www.g2.com/categories/buyer-intent-data-providers)[ Customer Journey Analytics ](https://www.g2.com/categories/customer-journey-analytics)[ Attribution ](https://www.g2.com/categories/attribution)[ Account-Based Analytics ](https://www.g2.com/categories/account-based-analytics)[ Account-Based Orchestration Platforms ](https://www.g2.com/categories/account-based-orchestration-platforms) Show More ##### Explore More [ Which ERM systems have the most stable and reliable uptime record with proven customer support, based on user reviews? ](https://www.g2.com/discussions/which-erm-systems-have-the-most-stable-and-reliable-uptime-record-with-proven-customer-support-based-on-user-reviews)[ Which CPQ app should I choose for a medium-sized enterprise ](https://www.g2.com/discussions/which-cpq-app-should-i-choose-for-a-medium-sized-enterprise)[ Reliable ETL platforms ](https://www.g2.com/discussions/looking-for-reliable-etl-platforms-any-experience-with-these-options) [ Top-rated client onboarding solutions for financial services ](https://www.g2.com/discussions/top-rated-client-onboarding-solutions-for-financial-services)[ Top-rated container security platforms for large enterprises ](https://www.g2.com/discussions/what-are-the-top-rated-container-security-platforms-for-large-enterprises)[ Pros and Cons Details ](https://www.g2.com/products/factors-ai/reviews?qs=pros-and-cons) Show More [ Which ERM systems have the most stable and reliable uptime record with proven customer support, based on user reviews? ](https://www.g2.com/discussions/which-erm-systems-have-the-most-stable-and-reliable-uptime-record-with-proven-customer-support-based-on-user-reviews)[ Which CPQ app should I choose for a medium-sized enterprise ](https://www.g2.com/discussions/which-cpq-app-should-i-choose-for-a-medium-sized-enterprise)[ Reliable ETL platforms ](https://www.g2.com/discussions/looking-for-reliable-etl-platforms-any-experience-with-these-options) [ Top-rated client onboarding solutions for financial services ](https://www.g2.com/discussions/top-rated-client-onboarding-solutions-for-financial-services)[ Top-rated container security platforms for large enterprises ](https://www.g2.com/discussions/what-are-the-top-rated-container-security-platforms-for-large-enterprises)[ Pros and Cons Details ](https://www.g2.com/products/factors-ai/reviews?qs=pros-and-cons)