Best SMS Marketing Software

Alanna Iwuh
A
Researched and written by Alanna Iwuh

SMS marketing software—also known as business text messaging software—helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way engagement to drive brand loyalty and customer interaction.

Core Capabilities of SMS Marketing Software

To qualify for inclusion in the SMS Marketing category, a product must:

  • Reach mobile users via SMS messaging
  • Provide an opt-in opportunity for new subscribers
  • Track interaction data related to each SMS campaign
  • Provide analytics or insights into SMS marketing efforts

Common Use Cases for SMS Marketing Software

  • Sending promotional messages, discounts, and limited-time offers to drive immediate customer action.
  • Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates.
  • Delivering personalized reminders for appointments, reservations, renewals, or order pickups.
  • Supporting two-way customer communication for inquiries, feedback collection, and service interactions.
  • Sending transactional alerts such as order confirmations, shipping updates, and payment notifications.
  • Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging.
  • Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights.
  • Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach.
  • Re-engaging inactive customers through personalized follow-up messages or win-back campaigns.

How SMS Marketing Software Differs from Other Tools

SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within broader platforms like marketing automation software or email marketing software, businesses needing deeper mobile engagement may also consider push notification software or mobile marketing software.

Insights from G2 Reviews on SMS Marketing Software

According to G2 review data, users highlight the value of fast, high-engagement communication, the ease of sending bulk messages, and the impact of two-way texting for sales and customer service interactions.

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Featured SMS Marketing Software At A Glance

Leader:
Attentive
Attentive
Highest Performer:
Smarter Contact
Smarter Contact
Easiest to Use:
Textla
Textla
Top Trending:
SuperAGI
SuperAGI
Show LessShow More
Highest Performer:
Smarter Contact
Smarter Contact
Easiest to Use:
Textla
Textla
Top Trending:
SuperAGI
SuperAGI

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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552 Listings in SMS Marketing Available
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    G2 Score
Attentive
(1,274)4.5 out of 5
Optimized for quick response
View top Consulting Services for Attentive
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

    Users
    • Marketing Manager
    • Marketing Director
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 55% Small-Business
    • 32% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Attentive Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    429
    Customer Support
    348
    Helpful
    311
    User-Friendly
    185
    Easy Setup
    169
    Cons
    Expensive
    106
    Missing Features
    100
    Reporting Issues
    99
    Limited Features
    82
    Integration Issues
    74
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Attentive features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.1
    Reporting
    Average: 8.4
    8.2
    API Integration
    Average: 8.5
    8.6
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Attentive
    Company Website
    Year Founded
    2016
    HQ Location
    New York, New York, United States
    Twitter
    @attentivehq
    9,701 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,507 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purc

Users
  • Marketing Manager
  • Marketing Director
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 55% Small-Business
  • 32% Mid-Market
Attentive Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
429
Customer Support
348
Helpful
311
User-Friendly
185
Easy Setup
169
Cons
Expensive
106
Missing Features
100
Reporting Issues
99
Limited Features
82
Integration Issues
74
View All Pros and Cons
Attentive features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.1
Reporting
Average: 8.4
8.2
API Integration
Average: 8.5
8.6
Automation
Average: 8.8
Seller Details
Seller
Attentive
Company Website
Year Founded
2016
HQ Location
New York, New York, United States
Twitter
@attentivehq
9,701 Twitter followers
LinkedIn® Page
www.linkedin.com
1,507 employees on LinkedIn®
Insider One
(1,328)4.8 out of 5
Optimized for quick response
6th Easiest To Use in SMS Marketing software
View top Consulting Services for Insider One
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

    Users
    • Digital Marketing Specialist
    • Marketing Manager
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 46% Mid-Market
    • 28% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Insider One Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    222
    Customer Engagement
    205
    Personalization
    181
    Engagement
    169
    Customer Support
    162
    Cons
    Learning Curve
    81
    Difficult Learning
    38
    Time-Consuming
    37
    High Learning Curve
    31
    Integration Issues
    29
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Insider One features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 9.1
    9.4
    Reporting
    Average: 8.4
    9.3
    API Integration
    Average: 8.5
    9.5
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Insider One
    Company Website
    Year Founded
    2012
    HQ Location
    Global
    Twitter
    @insiderone
    1 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,525 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core a

Users
  • Digital Marketing Specialist
  • Marketing Manager
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 46% Mid-Market
  • 28% Small-Business
Insider One Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
222
Customer Engagement
205
Personalization
181
Engagement
169
Customer Support
162
Cons
Learning Curve
81
Difficult Learning
38
Time-Consuming
37
High Learning Curve
31
Integration Issues
29
View All Pros and Cons
Insider One features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 9.1
9.4
Reporting
Average: 8.4
9.3
API Integration
Average: 8.5
9.5
Automation
Average: 8.8
Seller Details
Seller
Insider One
Company Website
Year Founded
2012
HQ Location
Global
Twitter
@insiderone
1 Twitter followers
LinkedIn® Page
www.linkedin.com
1,525 employees on LinkedIn®
G2 Advertising
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Podium
(2,066)4.6 out of 5
Optimized for quick response
7th Easiest To Use in SMS Marketing software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses

    Users
    • Owner
    • General Manager
    Industries
    • Automotive
    • Retail
    Market Segment
    • 59% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Podium is a customer communication platform that consolidates messages, reviews, and customer interactions into one place for efficient management.
    • Reviewers frequently mention the simplicity and effectiveness of Podium in streamlining customer communication, improving response times, and enhancing overall customer engagement.
    • Users mentioned that Podium can be expensive for small businesses, with some advanced features and customization options only available on higher-tier plans, and integrations with other tools can be restrictive.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Podium Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    393
    Helpful
    352
    Easy Communication
    314
    Communication
    312
    Useful
    224
    Cons
    Missing Features
    95
    Messaging Issues
    94
    Limited Features
    77
    Expensive
    71
    Poor Customer Support
    65
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Podium features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reporting
    Average: 8.4
    8.2
    API Integration
    Average: 8.5
    8.6
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Podium
    Company Website
    Year Founded
    2014
    HQ Location
    Lehi, UT
    Twitter
    @PodiumHQ
    4,194 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,493 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses

Users
  • Owner
  • General Manager
Industries
  • Automotive
  • Retail
Market Segment
  • 59% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Podium is a customer communication platform that consolidates messages, reviews, and customer interactions into one place for efficient management.
  • Reviewers frequently mention the simplicity and effectiveness of Podium in streamlining customer communication, improving response times, and enhancing overall customer engagement.
  • Users mentioned that Podium can be expensive for small businesses, with some advanced features and customization options only available on higher-tier plans, and integrations with other tools can be restrictive.
Podium Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
393
Helpful
352
Easy Communication
314
Communication
312
Useful
224
Cons
Missing Features
95
Messaging Issues
94
Limited Features
77
Expensive
71
Poor Customer Support
65
View All Pros and Cons
Podium features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reporting
Average: 8.4
8.2
API Integration
Average: 8.5
8.6
Automation
Average: 8.8
Seller Details
Seller
Podium
Company Website
Year Founded
2014
HQ Location
Lehi, UT
Twitter
@PodiumHQ
4,194 Twitter followers
LinkedIn® Page
www.linkedin.com
1,493 employees on LinkedIn®
SlickText
(1,807)4.8 out of 5
Optimized for quick response
9th Easiest To Use in SMS Marketing software
DealsSpecial offer!
10% Off: Starting off at $26 per month
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SlickText is the #1 rated SMS marketing service. We help you create valuable relationships with your audience through personalized, targeted text messages. With our easy-to-use marketing tools, au

    Users
    • Owner
    • CEO
    Industries
    • Non-Profit Organization Management
    • Retail
    Market Segment
    • 69% Small-Business
    • 19% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • SlickText is a communication tool that allows users to send mass text messages to a large number of contacts.
    • Users frequently mention the ease of use, the ability to reach a large audience quickly, and the excellent customer service as key benefits of using SlickText.
    • Reviewers experienced issues with the pricing structure, limitations on the number of texts per month, and a lack of advanced reporting features.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • SlickText Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    225
    Customer Support
    144
    Helpful
    112
    User-Friendly
    73
    Easy Communication
    57
    Cons
    Expensive
    47
    SMS Issues
    30
    Missing Features
    22
    Limited Features
    21
    Learning Curve
    18
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • SlickText features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Reporting
    Average: 8.4
    9.0
    API Integration
    Average: 8.5
    9.1
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    SlickText
    Company Website
    Year Founded
    2012
    HQ Location
    Nashville, TN and Jamestown, NY
    Twitter
    @SlickText
    687 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    42 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SlickText is the #1 rated SMS marketing service. We help you create valuable relationships with your audience through personalized, targeted text messages. With our easy-to-use marketing tools, au

Users
  • Owner
  • CEO
Industries
  • Non-Profit Organization Management
  • Retail
Market Segment
  • 69% Small-Business
  • 19% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • SlickText is a communication tool that allows users to send mass text messages to a large number of contacts.
  • Users frequently mention the ease of use, the ability to reach a large audience quickly, and the excellent customer service as key benefits of using SlickText.
  • Reviewers experienced issues with the pricing structure, limitations on the number of texts per month, and a lack of advanced reporting features.
SlickText Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
225
Customer Support
144
Helpful
112
User-Friendly
73
Easy Communication
57
Cons
Expensive
47
SMS Issues
30
Missing Features
22
Limited Features
21
Learning Curve
18
View All Pros and Cons
SlickText features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 9.1
8.7
Reporting
Average: 8.4
9.0
API Integration
Average: 8.5
9.1
Automation
Average: 8.8
Seller Details
Seller
SlickText
Company Website
Year Founded
2012
HQ Location
Nashville, TN and Jamestown, NY
Twitter
@SlickText
687 Twitter followers
LinkedIn® Page
www.linkedin.com
42 employees on LinkedIn®
Birdeye
(3,902)4.7 out of 5
Optimized for quick response
13th Easiest To Use in SMS Marketing software
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment. One P

    Users
    • Owner
    • Marketing Manager
    Industries
    • Hospital & Health Care
    • Real Estate
    Market Segment
    • 49% Small-Business
    • 35% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Birdeye is a platform that manages online reputation, customer engagement, and reviews across multiple locations from a centralized dashboard.
    • Users frequently mention the ease of use, the ability to consolidate reviews in one place, and the efficient management of online reputation as key benefits of Birdeye.
    • Users experienced a learning curve when first implementing all features across multiple locations and found some features overwhelming due to the multitude of tools packed into the platform.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Birdeye Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    1,070
    Helpful
    1,068
    Review Management
    884
    Customer Support
    748
    Features
    607
    Cons
    Missing Features
    248
    Improvement Needed
    173
    Review Management
    169
    Limited Features
    150
    Learning Curve
    143
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Birdeye features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 9.1
    9.0
    Reporting
    Average: 8.4
    8.5
    API Integration
    Average: 8.5
    9.0
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Birdeye
    Company Website
    Year Founded
    2012
    HQ Location
    Palo Alto, CA
    Twitter
    @BirdEye_
    5,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1,434 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by the biggest multi-location brands globally including H&R Block, Aspen Dental, and Caesars Entertainment. One P

Users
  • Owner
  • Marketing Manager
Industries
  • Hospital & Health Care
  • Real Estate
Market Segment
  • 49% Small-Business
  • 35% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Birdeye is a platform that manages online reputation, customer engagement, and reviews across multiple locations from a centralized dashboard.
  • Users frequently mention the ease of use, the ability to consolidate reviews in one place, and the efficient management of online reputation as key benefits of Birdeye.
  • Users experienced a learning curve when first implementing all features across multiple locations and found some features overwhelming due to the multitude of tools packed into the platform.
Birdeye Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
1,070
Helpful
1,068
Review Management
884
Customer Support
748
Features
607
Cons
Missing Features
248
Improvement Needed
173
Review Management
169
Limited Features
150
Learning Curve
143
View All Pros and Cons
Birdeye features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 9.1
9.0
Reporting
Average: 8.4
8.5
API Integration
Average: 8.5
9.0
Automation
Average: 8.8
Seller Details
Seller
Birdeye
Company Website
Year Founded
2012
HQ Location
Palo Alto, CA
Twitter
@BirdEye_
5,242 Twitter followers
LinkedIn® Page
www.linkedin.com
1,434 employees on LinkedIn®
HighLevel
(601)4.6 out of 5
View top Consulting Services for HighLevel
Entry Level Price:$97.00
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagra

    Users
    • Owner
    • CEO
    Industries
    • Marketing and Advertising
    • Consulting
    Market Segment
    • 62% Small-Business
    • 3% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • HighLevel is an all-in-one platform for managing email campaigns, automations, and client communication at scale, used by marketing agencies to run email outreach, nurture sequences, and automated workflows for various clients.
    • Reviewers frequently mention the platform's comprehensive features, including its ability to manage campaigns, track performance, automate follow-ups, and maintain consistency across multiple clients, which helps streamline operations.
    • Users experienced a steep learning curve when setting up more advanced automations and workflows, and some areas of the interface require time to configure properly, especially when managing multiple campaigns or clients.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • HighLevel Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Features
    156
    Helpful
    140
    Customer Support
    139
    Feature Richness
    127
    Automation
    124
    Cons
    Learning Curve
    141
    Missing Features
    91
    Steep Learning Curve
    90
    Not Intuitive
    56
    Poor Customer Support
    53
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • HighLevel features and usability ratings that predict user satisfaction
    8.6
    Has the product been a good partner in doing business?
    Average: 9.1
    8.8
    Reporting
    Average: 8.4
    8.6
    API Integration
    Average: 8.5
    9.2
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    HighLevel
    Company Website
    Year Founded
    2018
    HQ Location
    Dallas, Texas
    Twitter
    @gohighlevel
    8,249 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,132 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagra

Users
  • Owner
  • CEO
Industries
  • Marketing and Advertising
  • Consulting
Market Segment
  • 62% Small-Business
  • 3% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • HighLevel is an all-in-one platform for managing email campaigns, automations, and client communication at scale, used by marketing agencies to run email outreach, nurture sequences, and automated workflows for various clients.
  • Reviewers frequently mention the platform's comprehensive features, including its ability to manage campaigns, track performance, automate follow-ups, and maintain consistency across multiple clients, which helps streamline operations.
  • Users experienced a steep learning curve when setting up more advanced automations and workflows, and some areas of the interface require time to configure properly, especially when managing multiple campaigns or clients.
HighLevel Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Features
156
Helpful
140
Customer Support
139
Feature Richness
127
Automation
124
Cons
Learning Curve
141
Missing Features
91
Steep Learning Curve
90
Not Intuitive
56
Poor Customer Support
53
View All Pros and Cons
HighLevel features and usability ratings that predict user satisfaction
8.6
Has the product been a good partner in doing business?
Average: 9.1
8.8
Reporting
Average: 8.4
8.6
API Integration
Average: 8.5
9.2
Automation
Average: 8.8
Seller Details
Seller
HighLevel
Company Website
Year Founded
2018
HQ Location
Dallas, Texas
Twitter
@gohighlevel
8,249 Twitter followers
LinkedIn® Page
www.linkedin.com
2,132 employees on LinkedIn®
Klaviyo
(1,301)4.6 out of 5
Optimized for quick response
View top Consulting Services for Klaviyo
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Marketing and Advertising
    Market Segment
    • 80% Small-Business
    • 16% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Klaviyo Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    160
    Email Marketing
    123
    Easy Integration
    81
    Integrations
    81
    Automation
    79
    Cons
    Expensive
    69
    Missing Features
    56
    Learning Curve
    55
    Poor Customer Support
    40
    Limited Features
    37
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Klaviyo features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reporting
    Average: 8.4
    8.8
    API Integration
    Average: 8.5
    8.9
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Klaviyo
    Company Website
    Year Founded
    2012
    HQ Location
    Boston, Massachusetts
    Twitter
    @klaviyo
    21,783 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,866 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowe

Users
  • Owner
  • CEO
Industries
  • Retail
  • Marketing and Advertising
Market Segment
  • 80% Small-Business
  • 16% Mid-Market
Klaviyo Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
160
Email Marketing
123
Easy Integration
81
Integrations
81
Automation
79
Cons
Expensive
69
Missing Features
56
Learning Curve
55
Poor Customer Support
40
Limited Features
37
View All Pros and Cons
Klaviyo features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reporting
Average: 8.4
8.8
API Integration
Average: 8.5
8.9
Automation
Average: 8.8
Seller Details
Seller
Klaviyo
Company Website
Year Founded
2012
HQ Location
Boston, Massachusetts
Twitter
@klaviyo
21,783 Twitter followers
LinkedIn® Page
www.linkedin.com
2,866 employees on LinkedIn®
Textedly
(1,278)4.6 out of 5
Optimized for quick response
Free trial available
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Textedly is a cloud-based SMS marketing and communications platform that enables organizations to send bulk SMS and MMS messages, manage contact lists, and automate message workflows. As a type of

    Users
    • Owner
    • CEO
    Industries
    • Non-Profit Organization Management
    • Real Estate
    Market Segment
    • 66% Small-Business
    • 28% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Textedly Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Customer Support
    388
    Ease of Use
    377
    Helpful
    307
    Communication
    157
    Text Messaging
    149
    Cons
    Expensive
    105
    Missing Features
    88
    SMS Issues
    71
    Limited Texting Features
    65
    Learning Curve
    59
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Textedly features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    8.1
    Reporting
    Average: 8.4
    8.0
    API Integration
    Average: 8.5
    8.2
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Textedly
    Company Website
    Year Founded
    2015
    HQ Location
    Los Angeles, CA
    Twitter
    @textedly_
    408 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    16 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Textedly is a cloud-based SMS marketing and communications platform that enables organizations to send bulk SMS and MMS messages, manage contact lists, and automate message workflows. As a type of

Users
  • Owner
  • CEO
Industries
  • Non-Profit Organization Management
  • Real Estate
Market Segment
  • 66% Small-Business
  • 28% Mid-Market
Textedly Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Customer Support
388
Ease of Use
377
Helpful
307
Communication
157
Text Messaging
149
Cons
Expensive
105
Missing Features
88
SMS Issues
71
Limited Texting Features
65
Learning Curve
59
View All Pros and Cons
Textedly features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
8.1
Reporting
Average: 8.4
8.0
API Integration
Average: 8.5
8.2
Automation
Average: 8.8
Seller Details
Seller
Textedly
Company Website
Year Founded
2015
HQ Location
Los Angeles, CA
Twitter
@textedly_
408 Twitter followers
LinkedIn® Page
www.linkedin.com
16 employees on LinkedIn®
Braze
(1,492)4.5 out of 5
Optimized for quick response
View top Consulting Services for Braze
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

    Users
    • CRM Manager
    • Marketing Manager
    Industries
    • Financial Services
    • Marketing and Advertising
    Market Segment
    • 55% Mid-Market
    • 25% Enterprise
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Braze Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    364
    Intuitive
    188
    Helpful
    148
    Customer Support
    142
    Features
    138
    Cons
    Missing Features
    140
    Learning Curve
    139
    Limitations
    91
    Limited Features
    81
    Steep Learning Curve
    79
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Braze features and usability ratings that predict user satisfaction
    8.9
    Has the product been a good partner in doing business?
    Average: 9.1
    7.9
    Reporting
    Average: 8.4
    7.9
    API Integration
    Average: 8.5
    8.5
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Braze
    Company Website
    Year Founded
    2011
    HQ Location
    New York
    Twitter
    @Braze
    16,342 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,275 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for

Users
  • CRM Manager
  • Marketing Manager
Industries
  • Financial Services
  • Marketing and Advertising
Market Segment
  • 55% Mid-Market
  • 25% Enterprise
Braze Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
364
Intuitive
188
Helpful
148
Customer Support
142
Features
138
Cons
Missing Features
140
Learning Curve
139
Limitations
91
Limited Features
81
Steep Learning Curve
79
View All Pros and Cons
Braze features and usability ratings that predict user satisfaction
8.9
Has the product been a good partner in doing business?
Average: 9.1
7.9
Reporting
Average: 8.4
7.9
API Integration
Average: 8.5
8.5
Automation
Average: 8.8
Seller Details
Seller
Braze
Company Website
Year Founded
2011
HQ Location
New York
Twitter
@Braze
16,342 Twitter followers
LinkedIn® Page
www.linkedin.com
2,275 employees on LinkedIn®
Close
(2,009)4.7 out of 5
Optimized for quick response
2nd Easiest To Use in SMS Marketing software
View top Consulting Services for Close
DealsSpecial offer!
20% Off
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation in one place — so they can move faster and

    Users
    • CEO
    • Founder
    Industries
    • Marketing and Advertising
    • Computer Software
    Market Segment
    • 76% Small-Business
    • 20% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • Close is a customer relationship management (CRM) tool that offers features such as lead management, email automation, and sales analytics to streamline sales processes.
    • Reviewers appreciate Close's user-friendly interface, AI features, and integrated communication tools, which enhance efficiency and ease of navigation.
    • Reviewers mentioned issues with limited customization options, occasional system lags, and challenges with specific features like power dialer and lead status management.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Close Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    819
    Helpful
    482
    Simple
    428
    Features
    426
    Intuitive
    389
    Cons
    Missing Features
    271
    Call Issues
    194
    Limited Features
    150
    Learning Curve
    101
    Limited Customization
    100
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Close features and usability ratings that predict user satisfaction
    9.3
    Has the product been a good partner in doing business?
    Average: 9.1
    9.0
    Reporting
    Average: 8.4
    9.0
    API Integration
    Average: 8.5
    9.1
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Close
    Company Website
    Year Founded
    2013
    HQ Location
    111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
    Twitter
    @Close
    6,571 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    205 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Close is a conversation-first CRM (customer relationship management) solution built for founders and small, scaling sales teams to manage every conversation in one place — so they can move faster and

Users
  • CEO
  • Founder
Industries
  • Marketing and Advertising
  • Computer Software
Market Segment
  • 76% Small-Business
  • 20% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • Close is a customer relationship management (CRM) tool that offers features such as lead management, email automation, and sales analytics to streamline sales processes.
  • Reviewers appreciate Close's user-friendly interface, AI features, and integrated communication tools, which enhance efficiency and ease of navigation.
  • Reviewers mentioned issues with limited customization options, occasional system lags, and challenges with specific features like power dialer and lead status management.
Close Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
819
Helpful
482
Simple
428
Features
426
Intuitive
389
Cons
Missing Features
271
Call Issues
194
Limited Features
150
Learning Curve
101
Limited Customization
100
View All Pros and Cons
Close features and usability ratings that predict user satisfaction
9.3
Has the product been a good partner in doing business?
Average: 9.1
9.0
Reporting
Average: 8.4
9.0
API Integration
Average: 8.5
9.1
Automation
Average: 8.8
Seller Details
Seller
Close
Company Website
Year Founded
2013
HQ Location
111 Congress Avenue, Suite 500 Austin, Texas 78701 United States
Twitter
@Close
6,571 Twitter followers
LinkedIn® Page
www.linkedin.com
205 employees on LinkedIn®
EZ Texting
(725)4.5 out of 5
Optimized for quick response
10th Easiest To Use in SMS Marketing software
DealsSpecial offer!
20% Off: $20-$100/month billed annually
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going.

    Users
    • Owner
    • President
    Industries
    • Non-Profit Organization Management
    • Real Estate
    Market Segment
    • 65% Small-Business
    • 29% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • EZ Texting Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    69
    Easy Communication
    25
    User-Friendly
    25
    Customer Support
    22
    Easy Setup
    19
    Cons
    Expensive
    22
    Not Intuitive
    8
    SMS Issues
    8
    Sending Issues
    6
    Contact Management
    5
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • EZ Texting features and usability ratings that predict user satisfaction
    9.1
    Has the product been a good partner in doing business?
    Average: 9.1
    8.5
    Reporting
    Average: 8.4
    7.5
    API Integration
    Average: 8.5
    8.6
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    EZ Texting
    Company Website
    Year Founded
    2005
    HQ Location
    San Francisco, CA
    Twitter
    @EzTexting
    2,619 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    106 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going.

Users
  • Owner
  • President
Industries
  • Non-Profit Organization Management
  • Real Estate
Market Segment
  • 65% Small-Business
  • 29% Mid-Market
EZ Texting Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
69
Easy Communication
25
User-Friendly
25
Customer Support
22
Easy Setup
19
Cons
Expensive
22
Not Intuitive
8
SMS Issues
8
Sending Issues
6
Contact Management
5
View All Pros and Cons
EZ Texting features and usability ratings that predict user satisfaction
9.1
Has the product been a good partner in doing business?
Average: 9.1
8.5
Reporting
Average: 8.4
7.5
API Integration
Average: 8.5
8.6
Automation
Average: 8.8
Seller Details
Seller
EZ Texting
Company Website
Year Founded
2005
HQ Location
San Francisco, CA
Twitter
@EzTexting
2,619 Twitter followers
LinkedIn® Page
www.linkedin.com
106 employees on LinkedIn®
MoEngage
(523)4.5 out of 5
Optimized for quick response
View top Consulting Services for MoEngage
Entry Level Price:Free Upto 10,000 Month...
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

    Users
    • Product Manager
    • Digital Marketing Manager
    Industries
    • Financial Services
    • Online Media
    Market Segment
    • 55% Mid-Market
    • 24% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • MoEngage Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    54
    Features
    38
    Analytics
    32
    Helpful
    32
    Campaign Management
    30
    Cons
    Missing Features
    16
    Learning Curve
    14
    Limitations
    12
    Complexity
    10
    Difficult Learning
    9
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • MoEngage features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.7
    Reporting
    Average: 8.4
    8.8
    API Integration
    Average: 8.5
    8.9
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    MoEngage
    Company Website
    Year Founded
    2014
    HQ Location
    San Francisco, California
    Twitter
    @moengage
    2,552 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    901 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more.

Users
  • Product Manager
  • Digital Marketing Manager
Industries
  • Financial Services
  • Online Media
Market Segment
  • 55% Mid-Market
  • 24% Small-Business
MoEngage Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
54
Features
38
Analytics
32
Helpful
32
Campaign Management
30
Cons
Missing Features
16
Learning Curve
14
Limitations
12
Complexity
10
Difficult Learning
9
View All Pros and Cons
MoEngage features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.7
Reporting
Average: 8.4
8.8
API Integration
Average: 8.5
8.9
Automation
Average: 8.8
Seller Details
Seller
MoEngage
Company Website
Year Founded
2014
HQ Location
San Francisco, California
Twitter
@moengage
2,552 Twitter followers
LinkedIn® Page
www.linkedin.com
901 employees on LinkedIn®
JustCall
(2,376)4.3 out of 5
Optimized for quick response
View top Consulting Services for JustCall
Entry Level Price:$0.99
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    JustCall is the only AI-powered business communication platform that brings calls, texts, email, and WhatsApp together in one place. It helps customer-facing teams work more efficiently, respond faste

    Users
    • CEO
    • Account Executive
    Industries
    • Computer Software
    • Financial Services
    Market Segment
    • 59% Small-Business
    • 31% Mid-Market
    User Sentiment
    How are these determined?Information
    These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
    • JustCall is a cloud-based phone system that enables businesses to manage calls and messages in one place, integrating with various CRM systems for streamlined communication.
    • Reviewers appreciate JustCall's user-friendly interface, reliable call handling, seamless CRM integration, and valuable features such as call recording, automatic logging, and analytics that improve productivity and customer service.
    • Users mentioned issues with inconsistent call quality depending on internet strength, complex advanced features, high pricing for small teams, and occasional delays in loading reports or notifications.
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • JustCall Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    853
    Features
    528
    Helpful
    453
    Call Management
    415
    Calling Features
    389
    Cons
    Call Issues
    466
    Call Functionality
    324
    Connection Issues
    271
    Poor Call Quality
    234
    Slow Loading
    223
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • JustCall features and usability ratings that predict user satisfaction
    8.7
    Has the product been a good partner in doing business?
    Average: 9.1
    8.0
    Reporting
    Average: 8.4
    8.1
    API Integration
    Average: 8.5
    8.2
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Saas Labs
    Company Website
    Year Founded
    2016
    HQ Location
    Palo Alto, California
    Twitter
    @saas_labs
    307 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    426 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

JustCall is the only AI-powered business communication platform that brings calls, texts, email, and WhatsApp together in one place. It helps customer-facing teams work more efficiently, respond faste

Users
  • CEO
  • Account Executive
Industries
  • Computer Software
  • Financial Services
Market Segment
  • 59% Small-Business
  • 31% Mid-Market
User Sentiment
How are these determined?Information
These insights, currently in beta, are compiled from user reviews and grouped to display a high-level overview of the software.
  • JustCall is a cloud-based phone system that enables businesses to manage calls and messages in one place, integrating with various CRM systems for streamlined communication.
  • Reviewers appreciate JustCall's user-friendly interface, reliable call handling, seamless CRM integration, and valuable features such as call recording, automatic logging, and analytics that improve productivity and customer service.
  • Users mentioned issues with inconsistent call quality depending on internet strength, complex advanced features, high pricing for small teams, and occasional delays in loading reports or notifications.
JustCall Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
853
Features
528
Helpful
453
Call Management
415
Calling Features
389
Cons
Call Issues
466
Call Functionality
324
Connection Issues
271
Poor Call Quality
234
Slow Loading
223
View All Pros and Cons
JustCall features and usability ratings that predict user satisfaction
8.7
Has the product been a good partner in doing business?
Average: 9.1
8.0
Reporting
Average: 8.4
8.1
API Integration
Average: 8.5
8.2
Automation
Average: 8.8
Seller Details
Seller
Saas Labs
Company Website
Year Founded
2016
HQ Location
Palo Alto, California
Twitter
@saas_labs
307 Twitter followers
LinkedIn® Page
www.linkedin.com
426 employees on LinkedIn®
Evam
(211)4.8 out of 5
Optimized for quick response
8th Easiest To Use in SMS Marketing software
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

    Users
    No information available
    Industries
    • Banking
    • Telecommunications
    Market Segment
    • 36% Enterprise
    • 34% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Evam Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    102
    Helpful
    75
    Intuitive
    66
    Automation
    60
    Flexibility
    56
    Cons
    Learning Curve
    40
    Difficult Learning
    18
    Steep Learning Curve
    18
    Complex Features
    15
    Not Intuitive
    15
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Evam features and usability ratings that predict user satisfaction
    9.8
    Has the product been a good partner in doing business?
    Average: 9.1
    9.9
    Reporting
    Average: 8.4
    9.8
    API Integration
    Average: 8.5
    9.9
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    EVAM
    Company Website
    Year Founded
    2015
    HQ Location
    London
    LinkedIn® Page
    www.linkedin.com
    138 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Evam is a leading technology company that provides comprehensive solutions and products for real-time, cross-channel customer experiences. Our cutting-edge continuous intelligence technology leverages

Users
No information available
Industries
  • Banking
  • Telecommunications
Market Segment
  • 36% Enterprise
  • 34% Mid-Market
Evam Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
102
Helpful
75
Intuitive
66
Automation
60
Flexibility
56
Cons
Learning Curve
40
Difficult Learning
18
Steep Learning Curve
18
Complex Features
15
Not Intuitive
15
View All Pros and Cons
Evam features and usability ratings that predict user satisfaction
9.8
Has the product been a good partner in doing business?
Average: 9.1
9.9
Reporting
Average: 8.4
9.8
API Integration
Average: 8.5
9.9
Automation
Average: 8.8
Seller Details
Seller
EVAM
Company Website
Year Founded
2015
HQ Location
London
LinkedIn® Page
www.linkedin.com
138 employees on LinkedIn®
Omnisend
(1,169)4.6 out of 5
Optimized for quick response
14th Easiest To Use in SMS Marketing software
View top Consulting Services for Omnisend
Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
    • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

    Users
    • Owner
    • CEO
    Industries
    • Retail
    • Apparel & Fashion
    Market Segment
    • 87% Small-Business
    • 7% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
    • Omnisend Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    202
    Helpful
    115
    Customer Support
    109
    Email Marketing
    108
    Automation
    98
    Cons
    Limited Features
    60
    Missing Features
    60
    Expensive
    40
    Limited Customization
    33
    Limited Templates
    33
    View All Pros and Cons
  • User Satisfaction
    Expand/Collapse User Satisfaction
    • Omnisend features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 9.1
    8.6
    Reporting
    Average: 8.4
    8.5
    API Integration
    Average: 8.5
    9.0
    Automation
    Average: 8.8
  • Seller Details
    Expand/Collapse Seller Details
    • Seller Details
    Seller
    Omnisend
    Company Website
    Year Founded
    2014
    HQ Location
    Vilnius, Lithuania
    Twitter
    @omnisend
    3,884 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    255 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best w

Users
  • Owner
  • CEO
Industries
  • Retail
  • Apparel & Fashion
Market Segment
  • 87% Small-Business
  • 7% Mid-Market
Omnisend Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
202
Helpful
115
Customer Support
109
Email Marketing
108
Automation
98
Cons
Limited Features
60
Missing Features
60
Expensive
40
Limited Customization
33
Limited Templates
33
View All Pros and Cons
Omnisend features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 9.1
8.6
Reporting
Average: 8.4
8.5
API Integration
Average: 8.5
9.0
Automation
Average: 8.8
Seller Details
Seller
Omnisend
Company Website
Year Founded
2014
HQ Location
Vilnius, Lithuania
Twitter
@omnisend
3,884 Twitter followers
LinkedIn® Page
www.linkedin.com
255 employees on LinkedIn®
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552 Listings in SMS Marketing Available
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SMS Marketing Topics

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Learn More About SMS Marketing Software

SMS Marketing Software buying insights at a glance

SMS marketing software enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. (Source 1)

In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels.

Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models.

Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time.

Top 5 FAQs from software buyers:

  • What is the best sms marketing software for high-volume campaigns?
  • How do sms marketing platforms handle compliance and opt-in management?
  • Which sms marketing solutions integrate with CRM and ecommerce tools?
  • How quickly can I launch campaigns using sms marketing software?
  • What features define the best sms marketing software for personalization?

G2’s top-rated SMS marketing software, based on verified reviews, includes Attentive, Klaviyo SMS, EZ Texting, and BirdEye.

What are the top-reviewed SMS Marketing Software on G2?

These are 5 of the top-reviewed sms marketing software:

  • Attentive
  • Number of Reviews: 1,275
  • Satisfaction: 99
  • Market Presence: 95
  • G2 Score: 97
  • Klaviyo
  • Number of Reviews: 1,298
  • Satisfaction: 50
  • Market Presence: 94
  • G2 Score: 72
  • EZ Texting
  • Number of Reviews: 725
  • Satisfaction: 77
  • Market Presence: 67
  • G2 Score: 72
  • BirdEye
  • Number of Reviews: 3,900
  • Satisfaction: 82
  • Market Presence: 88
  • G2 Score: 85
  • Podium
  • Number of Reviews: 2,066
  • Satisfaction: 79
  • Market Presence: 95
  • G2 Score: 87

Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. (Source 2)

Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. (Source 2)

G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. (Source 2)

What I Often See in SMS Marketing Software

Feedback Pros: What Users Consistently Appreciate

Easy campaign setup with intuitive dashboards and message scheduling workflows

  • “What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” - Angela W. Klaviyo Review

High message delivery rates with reliable real time customer engagement tracking

  • “Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” - Isabella C. Attentive Review

Seamless integrations with crm ecommerce platforms streamline marketing automation processes

  • “What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” - Dorothy N. Klaviyo Review

Cons: Where Many Platforms Fall Short

Limited message customization options restrict advanced segmentation and personalization capabilities

  • “...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” - Murgan. Podium Review

Pricing structures become expensive quickly with high volume messaging campaigns

  • “One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.” - Dorothy N. Klaviyo Review

Occasional delays or delivery inconsistencies impact time sensitive campaign performance

  • “What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” - Lloyd A. EZ Texting Review


My Expert Takeaway on SMS Marketing Software in 2026

What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys.

The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools.

I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking.

The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale.

SMS Marketing Software FAQs

What is the best SMS marketing software for small businesses?

Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored:

  • EZ Texting – Simple interface with fast campaign setup and strong core features.
  • SimpleTexting – Easy-to-use platform with solid customer support and scalability.
  • TextMagic – Flexible pay-as-you-go pricing ideal for smaller teams.

What is the most reliable SMS marketing platform for retailers?

Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments:

  • Attentive – Built for ecommerce with strong personalization and campaign performance.
  • Klaviyo SMS – Deep integration with ecommerce platforms and customer data.
  • Postscript – Designed specifically for Shopify stores with strong automation flows.

What is the best SMS marketing service with automation features?

Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities:

  • Klaviyo SMS – Advanced segmentation and automated lifecycle messaging.
  • Attentive – Behavioral triggers and personalized messaging at scale.
  • Postscript – Automated flows tailored for ecommerce use cases.

What are the benefits of SMS marketing software?

SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates.

Which software combines email and SMS marketing?

Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose:

  • Klaviyo – Strong combined email and SMS marketing with unified customer data.
  • HubSpot – Offers integrated marketing automation across email, SMS, and CRM.
  • Omnisend – Built for ecommerce with combined email and SMS workflows.

Sources

  1. G2 category definition and inclusion criteria for SMS Marketing Software
  2. G2 Research Scoring Methodologies (Satisfaction, Market Presence, and G2 Score definitions).

Researched by: Alanna Iwuh

Last Updated on: March 19, 2026

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