Compare Heap vs Mixpanel

See this
comparison of Heap vs. Mixpanel
based on data from user reviews. Heap rates 4.3/5 stars with 118 reviews. Mixpanel rates 4.2/5 stars with 221 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free
$0
per month
 
Enterprise
Custom
 
Free Trial
Free Trial
Heap
Free
$0per month
Enterprise
Custom
Free Trial
Mixpanel
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.3
8.2
Ease of Use
Ease of Use
8.0
7.7
Ease of Setup
Ease of Setup
9.0
7.0
Ease of Admin
Ease of Admin
8.4
7.6
Quality of Support
Quality of Support
8.3
7.8
Ease of Doing Business With
Ease of Doing Business With
8.3
8.1
Product Direction (% positive)
Product Direction (% positive)
8.7
6.8
Meets Requirements
Heap
8.3
Mixpanel
8.2
Ease of Use
Heap
8.0
Mixpanel
7.7
Ease of Setup
Heap
9.0
Mixpanel
7.0
Ease of Admin
Heap
8.4
Mixpanel
7.6
Quality of Support
Heap
8.3
Mixpanel
7.8
Ease of Doing Business With
Heap
8.3
Mixpanel
8.1
Product Direction (% positive)
Heap
8.7
Mixpanel
6.8

Features

Metrics
Sessions - Digital Analytics
Heap
8.6
Mixpanel
8.6
Engagement
Heap
8.1
Mixpanel
8.5
Entry and Exit Pages
Heap
7.9
Mixpanel
7.8
Standard Event Tracking
Heap
9.1
Mixpanel
8.6
Custom Event Tracking
Heap
8.6
Mixpanel
8.6
Retention
Heap
7.7
Mixpanel
7.9
Return
Heap
7.9
Mixpanel
8.0
Conversions
Heap
8.2
Mixpanel
8.4
Funnels
Heap
8.5
Mixpanel
8.8
Product Analytics
Account-Level Analytics
Heap
Not enough data available
Mixpanel
Not enough data available
User-Level Analytics
Heap
Not enough data available
Mixpanel
Not enough data available
Segmentation
Heap
Not enough data available
Mixpanel
Not enough data available
Funnels
Heap
Not enough data available
Mixpanel
Not enough data available
Alerts
Heap
Not enough data available
Mixpanel
Not enough data available
Multi-Product Analytics
Heap
Not enough data available
Mixpanel
Not enough data available
User Scoring
Heap
Not enough data available
Mixpanel
Not enough data available
Integrations
Heap
Not enough data available
Mixpanel
Not enough data available
Reporting
Real-Time Reporting
Heap
8.5
Mixpanel
8.4
Trending
Heap
7.4
Mixpanel
8.1
Retroactive Reporting
Heap
8.7
Mixpanel
7.8
Segmentation
Heap
7.9
Mixpanel
8.3
Mobile Reporting
Heap
8.0
Mixpanel
7.8
Unification Across Devices
Heap
8.3
Mixpanel
7.5
Custom Reports and Dashboards
Heap
7.8
Mixpanel
7.5
User Identification
Demographics
Heap
Not enough data available
Mixpanel
7.8
User Segmentation
Heap
Not enough data available
Mixpanel
8.2
Geolocation
Heap
Not enough data available
Mixpanel
7.1
Other
User Data
Heap
8.1
Mixpanel
8.3
Site Search Reporting
Heap
7.5
Mixpanel
7.5
Load Time Monitoring
Heap
7.5
Mixpanel
7.2
Campaign Tracking
Heap
8.0
Mixpanel
7.8
E-Commerce
Heap
7.4
Mixpanel
7.3
Promotional Messages
Heap
Not enough data available
Mixpanel
7.5
Administration Alerts
Heap
Not enough data available
Mixpanel
7.6
Tracking & Reporting
Crash Reporting
Heap
Not enough data available
Mixpanel
7.0
Custom Event Tracking
Heap
Not enough data available
Mixpanel
8.6
Real-Time Insights
Heap
Not enough data available
Mixpanel
7.5
Attribution
Heap
Not enough data available
Mixpanel
6.7
Dashboard
Heap
Not enough data available
Mixpanel
7.8
User Path Tracking
Heap
Not enough data available
Mixpanel
7.5
User Activity History
Heap
Not enough data available
Mixpanel
8.2
Variation Testing
A/B Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Conversion Goal
Heap
Not enough data available
Mixpanel
Not enough data available
Percentage of Traffic
Heap
Not enough data available
Mixpanel
Not enough data available
Confidence Level
Heap
Not enough data available
Mixpanel
Not enough data available
Multivariate Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Split URL Testing
Heap
Not enough data available
Mixpanel
Not enough data available
Build
WYSIWYG Editor
Heap
Not enough data available
Mixpanel
Not enough data available
Landing Pages
Heap
Not enough data available
Mixpanel
Not enough data available
Reporting
Segmentation
Heap
Not enough data available
Mixpanel
Not enough data available
Reports and Dashboards
Heap
Not enough data available
Mixpanel
Not enough data available
Mobile Optimization
Heap
Not enough data available
Mixpanel
Not enough data available
Personalization
Standard Targeting
Heap
Not enough data available
Mixpanel
Not enough data available
Custom Targeting
Heap
Not enough data available
Mixpanel
Not enough data available
Profile Storage Duration
Heap
Not enough data available
Mixpanel
Not enough data available
In-Page Analytics
Click Reporting
Heap
Not enough data available
Mixpanel
Not enough data available
Heat Maps
Heap
Not enough data available
Mixpanel
Not enough data available
Session Replays
Heap
Not enough data available
Mixpanel
Not enough data available
Administration
API / Integrations
Heap
8.0
Mixpanel
7.9
QA Testing
Heap
Not enough data available
Mixpanel
7.7
Performance and Reliability
Heap
8.2
Mixpanel
8.2
User, Role, and Access Management
Heap
8.1
Mixpanel
8.0
Metrics
Sessions - Mobile App Analytics
Heap
8.9
Mixpanel
7.9
Engagement
Heap
9.5
Mixpanel
8.0
Exit Tracking
Heap
8.2
Mixpanel
6.6
Events
Heap
9.0
Mixpanel
8.6
Retention
Heap
8.3
Mixpanel
7.6
Return
Heap
8.3
Mixpanel
7.0
Conversions
Heap
9.0
Mixpanel
7.9
Funnels
Heap
8.6
Mixpanel
8.1
Reporting
Real-Time
Heap
8.8
Mixpanel
8.3
Trending
Heap
8.5
Mixpanel
7.8
Retroactive Reporting
Heap
8.2
Mixpanel
7.5
Segmentation
Heap
8.9
Mixpanel
8.0
Dashboards
Heap
8.9
Mixpanel
7.7
Custom Reports and Dashboards
Heap
8.7
Mixpanel
7.6
Other
User Data
Heap
9.4
Mixpanel
8.0
Load Time Monitoring
Heap
7.9
Mixpanel
6.9
Campaign Tracking
Heap
8.7
Mixpanel
7.8
E-Commerce
Heap
Not enough data available
Mixpanel
6.9
Tracking
Standard Tracking
Heap
9.0
Mixpanel
8.0
Tracking Flexibility
Heap
9.3
Mixpanel
7.5
Notifications and Alerts
In-App Notifications
Heap
Not enough data available
Mixpanel
7.5
System Notifications
Heap
Not enough data available
Mixpanel
7.1
Alerts
Heap
Not enough data available
Mixpanel
7.1
Variation Testing
A/B Testing
Heap
Not enough data available
Mixpanel
7.1
WYSIWYG Editor
Heap
Not enough data available
Mixpanel
6.2
Conversion Goal
Heap
Not enough data available
Mixpanel
6.8
Percentage of Traffic
Heap
Not enough data available
Mixpanel
6.8
Confidence Level
Heap
Not enough data available
Mixpanel
7.2
Multivariant Testing
Heap
Not enough data available
Mixpanel
6.8
Reporting
Segmentation
Heap
9.0
Mixpanel
8.0
Reports and Dashboards
Heap
8.3
Mixpanel
7.7
Personalization
Standard Targeting
Heap
Not enough data available
Mixpanel
6.9
Custom Targeting
Heap
Not enough data available
Mixpanel
6.7
Administration
API / Integrations
Heap
8.7
Mixpanel
7.2
QA Testing
Heap
Not enough data available
Mixpanel
7.0
Performance and Reliability
Heap
9.2
Mixpanel
8.0
User, Role, and Access Management
Heap
8.9
Mixpanel
7.5

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
55.9%
62.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
34.7%
32.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
9.3%
5.0%
Heap
Small-Business
55.9%
Mid-Market
34.7%
Enterprise
9.3%
Mixpanel
Small-Business
62.7%
Mid-Market
32.3%
Enterprise
5.0%

Reviewers' Industry

 
Internet
22.0%
Computer Software
24.0%
 
Computer Software
16.1%
Internet
17.6%
 
Marketing and Advertising
12.7%
Information Technology and Services
13.1%
 
Information Technology and Services
12.7%
Marketing and Advertising
7.7%
 
Insurance
2.5%
Financial Services
6.3%
 
Other
33.9%
Other
31.2%
Heap
Internet
22.0%
Computer Software
16.1%
Marketing and Advertising
12.7%
Information Technology and Services
12.7%
Insurance
2.5%
Other
33.9%
Mixpanel
Computer Software
24.0%
Internet
17.6%
Information Technology and Services
13.1%
Marketing and Advertising
7.7%
Financial Services
6.3%
Other
31.2%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Most Helpful Critical Review
sofia c.
User

Its learning curve can be quite complex to handle, since the system can be very confusing when you do not have any knowledge about it, but after a few days managing the tool becomes a little more understandable and practical

Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

 
Heap
Most Helpful Favorable Review
Noah H.
Administrator in Computer Software

Heap enables one to easily track how customers use one's applications on both the web and mobile. This data is crucial to informing product development and further enhancements. With its ability to easily define user events, one can easily detect how one...

Most Helpful Critical Review
sofia c.
User

Its learning curve can be quite complex to handle, since the system can be very confusing when you do not have any knowledge about it, but after a few days managing the tool becomes a little more understandable and practical

Mixpanel
Most Helpful Favorable Review
Erich R.
Administrator in Internet

We've used Mixpanel a number of times to implement site analytics. It's incredibly easy to setup and get running. A great way to breakdown your analytics data from your site. Great dashboards, great reporting, and it's relatively cost efficient.

Most Helpful Critical Review
Dominic B.
User in Information Technology and Services

MixPanel separates event tracking and people tracking. This makes reporting difficult at times. Also, there is no "clean and easy" dashboard look as KISS Metrics offers.

Screenshots

 
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Videos

 


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

Heap


The New Standard in Tracking Customer Data

Heap automatically captures every web, mobile, and cloud interaction: clicks, submits, transactions, emails, and more. Retroactively analyze your data without writing code.

See how Heap provided Opploans a 5% lift in conversion rate with their applications which resulted in a eight-figure win!

Read more about this case study: https://heap.io/customer-stories/opploans-video-success-story

Mixpanel

Mixpanel is helping the world learn from its data by translating user behavior into actionable knowledge. As the leading user analytics platform, Mixpanel tracks interactions to surface information that provides valuable insights which enable businesses to make smarter decisions, break down knowledge silos and drive data-informed innovation.

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